This episode of The Level Up Podcast, hosted by Paul Alex, explains how to describe an offer so that a new customer can picture it without needing background knowledge. Drawing on his years selling cleaning products and equipment at Ecolab, Paul argues for plain language that starts with who you help and the actual work you provide.
He suggests adding only the details that matter to the customer's situation, then testing the message by asking someone to explain it back. Listeners will learn how to describe a service in one sentence, which delivery details help customers evaluate an offer, and how to fix confusing terms without adding more claims.
In this episode Paul Alex Espinoza
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Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an 8-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together.
Remember, I have your 6. Get ready to level up right now.
What's up everyone? Welcome back to the Level Up Podcast. I'm Paul Alex. And today we're talking about explaining what you do. You understand your business.
You've been thinking about it for months. The person hearing about it may be giving you their attention for the first time. Can they quickly understand who you help, what you do, and why they would need it? Before I wore a badge, I sold cleaning products and equipment at Ecolab— things like soap and commercial dish machines. That was part of where I developed my communication skills.
I want that same plain language when we talk about business here. If somebody needs to stop and figure out what your words mean, you're making the conversation harder than it needs to be. Try explaining the service in one clear sentence. For example, you clean small offices after business hours, or you help local businesses respond to inquiries and book appointments. Those descriptions give the listener something they can picture.
Then, explain the details that matter to their situation. What's included? How does the work happen? What will they need to do? You can add detail without burying the basic point.
Test the explanation with someone who doesn't already know the business. Ask them to tell you what they think you're offering. Listen to the answer before correcting it. If they heard something different, that tells you where to improve. Maybe you're leading with a tool instead of the problem it helps solve.
Maybe you're promising several services but haven't explained which one the person needs. Maybe you're using a familiar word in a way they don't understand. Fix the confusing part and try again. Don't keep adding sentences just because the first explanation didn't work. Sometimes you need fewer claims and a clearer description of the actual work.
Bottom line? Your customer shouldn't need your background knowledge to understand your offer. Say who you help. Explain what you do. Make the next step clear.
When someone understands the service, both of you can have a better conversation about whether it's the right fit. Thanks for tuning in to the Level Up Podcast. I'm Paul Alex reminding you that clear language helps people make clear decisions. Simplify the explanation, listen to what they understood, and as always, keep leveling up. Thanks for listening up to the Level Up Podcast.
If you enjoyed today's episode, make sure to share with a family friend and everyone you know who's ready to level up. Leave a 5-star review on Spotify, Apple Podcasts, and wherever you tune in. It really helps spreading the word. And don't forget to check out officialpaulalex.com for more episodes and resources to kickstart your journey. Let's level up together.
You understand your business because you live in it. A new customer has only the explanation you give them. Can they picture what you do without needing your background knowledge?In this episode of The Level Up Podcast, Paul Alex breaks down how to describe your offer clearly and test whether people understand it.Drawing from his experience selling cleaning products and equipment at Ecolab, Paul emphasizes plain language. Begin with who you help and the actual work you provide. Then add the details that matter to the customer’s situation.The most useful test is hearing someone explain your offer back to you. Their answer may reveal confusing terms, too many services, or an explanation focused on a tool instead of the problem it helps solve. Use that feedback to make the message easier to understand.In this episode, you’ll learn:• How to describe your service in one clear sentence.• Which delivery details help a customer evaluate the offer.• Why asking someone to repeat your message reveals confusion.• How to simplify an explanation without adding more claims.The truth is simple:A customer needs a clear picture before they can decide whether your service fits. Explain the work, listen to what they understood, and adjust the confusing part.Make your next offer easy to explain back.---Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com