Today's guest is one of the biggest content creators in the world. He's an entrepreneur, a YouTube guru, and he has created more energy and excitement into the world of giving back than possibly anyone. He has a new show called Beast Games, where a record-breaking 1,000 people compete for the largest prize in entertainment history, $5 million. Grateful to finally catch with the one and only Mr. Beast. I love this.
I love this.
Is it already started? We going?
Yeah, we'll start right now, man. Let's do it. Mr. Beast, Jimmy, nice to see you today. Likewise. Bro, that's awesome, man. So Beast Games, that's the show.
Before this, I was showing him episode 1 of a show I have coming out, December 19th. What did you think of it? We watched it, and then he started talking. His team was like, Hit the cameras. It's like, Wait, wait, wait. Now I'm dying to know. What did you think?
Oh, I thought a lot of things, man. First of all, I thought that you are obviously, you're this Wizard of Oz, Willy Wanka, William Wallace of Finances type of energy going on. There's a lot of that. I never Have you ever seen a show where every couple of minutes, there's another twist of possibility, right? I realized how many game shows are missing so many little elements in there where they could manipulate the situation more or create more of an environment for competitors in the game to make choices that would affect them and others.
Basically, having layers and stuff like that. But the big thing is no one's I've never set up that many cameras before because it's a logistical nightmare. It's hard to do these kinds of things normally unscripted because we had unfathomable amounts of footage, over 100 years of footage from that episode. A hundred years of footage? Yeah, because We had to have over 100 people work on it in post. It's like to be able to do something at that scale, even just to set up the cameras and edit and everything is... I mean, no one's ever done it before.
It's diabolical almost. You said there's a lot of world records that were broken in the shooting of this series?
Yeah, 40 Guinness World records. Wow. We have so many plaques now that we have up on our wall. I'm basically making a wall out of Guinness plaques just from the show.
What are some of the records you guys broke?
Most Contestants ever in a show, largest Cash Prize in a show, most cameras recording at once in a show, most people doing, which you saw. In a show like Most Money Givenaway in the First Episode of a Show, just stuff like that.
Yeah. That's the most people have done probably since 9/11, I would think at once. Oh, my gosh. We might have to take that out. I shouldn't have said that. I'll say something else. I haven't seen that many people at the same time.
Wait, why was there a cut before you say what you're saying right now.
There's just we needed something to...
He had to use the bathroom.
Yeah, I had already soiled the conversation. That's the most people to have at once that I'd seen since I was in the parking lot of a widespread panic concert, but that was LSD. That works a little.
Yeah, I think that's... Honestly, you should keep the first one.
Okay, well, there we go, dude.
You said it, not me.
That's a great point. You make the choices, man. Yeah, do you feel like this lizard? Because as I'm watching, I'm like, Man, there's so many things. I'm like, Where does the motivation come from? Do you get so much joy out of having the manipulation of the situation? Is it giving away the money? Because there's so many moments in there where I'm watching people's feelings change. What is it for you that... Have you been able to figure out because you've done so many of these types of competitions and opportunities for people? What's It's fun, right? Yeah.
The thing is, I feel motivated by a lot of things. These kinds of game shows, it's fun to create environments that I've never been creative for and just see what people do. A lot of that is just mass behavioral psychology. If you offer someone money to eliminate other people, how much money would it take? It's a little bit of that, but it's also... I just like making great content. I like making things you can't find anywhere else because it's just fun to see how the world reacts to it. In this instance or in a lot of what we do, one time we just put a big circle on the ground, we put 100 people in it, and we just were like, Whoever leaves last gets half a million dollars. Then it's just like, How long does it take? Who's going to leave? Those are the kinds of things I, personally, am just curious on, what the fuck is going to happen.
What's one thing you've learned then about people's psychology? Does it change a lot? Or are there some general rules you've learned that people will behave around money or that thing?
Oh, yeah, that's an interesting question. Honestly, I feel like people are a lot nicer than you would think. They're not as Maybe it's because when we do it, they know the video is going to be seen by 100 million people, so they're thinking of their personal image. But a lot of times I have given people the opportunity to screw other people over for some money, and usually they don't take it or they push. It requires way more money than you would think. Someone who'd theoretically be making $30,000 a year, and you'd offer them 10 grand, but it means this other person gets eliminated or gets punished in the challenge. A lot of times, they'll say no. I'm like, Whoa, that's not an easy decision to make. There's some integrity here.
You mentioned that when we were taping that you were surprised by some people's integrity. Exactly.
Especially during this show, I sometimes throw large copious sums of money to eliminate other people, to offer it to certain people, and they say no. I was always just like, What the fuck? This is crazy.
Is there one age group or gender group or any demographic you can give me on who it seems like after doing a lot of challenges where you got to see some integrity?
No, it's pretty… This is 10 episodes. If we watched it all, you would see- There's 10 episodes of that? Yeah, you would see that it's pretty widespread across the board.
I mean, maybe the women- I don't think a senior citizen can… Some seniors can't make it through that.
You saw that one 70-year-old, she passed, which is- She passed away? No, passed the challenge. Oh, God. I hope she doesn't pass away before the show airs. That would be bad.
No, I don't think people… Some seniors, I don't know if I would let one of my grandparents watch this. Just the levels of-Yeah, your heart beating.
There's a lot, yeah. Yeah, that's what I was going for. What I really wanted is in my YouTube video, sometimes people say they don't have enough emotion or they lack the storytelling or whatever. Part of it is it's just YouTube. When you go to a stream platform like Amazon Prime Video or Netflix, you're sitting down to watch something, usually for hours, and you're to watch this longer story and show. But when you go to YouTube, more than likely, you're going there for a quicker hit. You're not sitting down expecting to watch a 10 episode series. You're just clicking on videos and watching. So content put up on YouTube is just different. It's like, series don't do as well. And so it's much easier to build characters and feel emotion over these 10 episodes, 6 hours of content, than it is in a 20-minute video because you have 10 minutes to build them up, but then you got to wind the story down because the video is going to end in 10 minutes. You know what I mean? So my big thing here was I really wanted you to feel something, and I wanted to flex those muscles and actually build characters and give emotion and things like that.
When we were watching that, even though I've already seen it a hundred times already, I could feel my heart pounding. It might have been the Celsius I was drinking, I don't know, but I really could feel the emotion. That's what I want. When people watch this show, I want them to have very intense feelings.
I definitely did, man. The interesting thing to me, too, is a lot of times with game shows, it's the participants that you start to get to know, right? But with this, it's not the contest.
Well, you will later on, but because there's a thousand of them. First, I got to lay down the hammer, ask 900 of them or whatever, and then we can build them up. I see. I definitely learned why no one ever does stuff with a thousand because that's the most contest ever. It's a lot to Just everything is a thousand hotel rooms a night. You know what I mean? If the hotel room is $200, that's $200 a night. Just hotel rooms and you're feeding them. Every little thing is so expensive when you times it by a thousand. To record a thousand people, you need a thousand cameras. Just to buy a thousand cameras is a bitch. Then to hook all the cameras up to the server, we need 56 miles of cable to run it over there. Then you need fucking 250 camera people to check in on them. I know why people don't do reality shows at this scale because it's so fucking expensive.
What was the total budget of this show?
I want to tell you, but can you just believe it so it doesn't make it in? For sure.
Can we believe it in some artistic way so it least looks exciting? No, just be like, What the fuck? Or do this?
Sure. Put that over my mouth. We spent $2.50..
Oh, my God. Yeah. I hope my mom's all right.
I didn't mean it. Don't cancel me.
No, I'm just trying to give some different... I'm trying to give some different reactions.Put that in the intro.Oh my God, bro. You spent that much on this?
Yeah, because it gets crazy. That first one, we built a thousand towers. And those are real towers that have actual hydraulic press doors that have to be safety proof with giant foam and crash pad at the bottom with the light system because we're turning them red and green. And then we had to build custom software to connect it all where you press a button and it got them the lights change. And then we had to rig, like I told you, a thousand cameras in there to a giant control center. Just that first episode alone was, I mean, crazy, man.
And do you have to take it all down at the end?
Yeah. I don't own that building. Because the problem is we needed six massive hangers. Basically, in Canada, there's these six giant airport hangers, and we were just like, Hey, can we use those? And converted them all to these big sets. Then right outside is a field, and that's where we built that city, which was also... I have in this field, at one point, I have 800 people working over here, just building a city in the middle of a field. I've got 600 construction people in these six hangers just building these other sets. Then I have all these... I mean, at some point, we had over 2,000 people on set just in this town in Canada. It was crazy.
Were you employing just a lot of locals? You would put out the employment opportunities in advance?
Yeah, we worked with two different unions, and then we hired a bunch of people locally and things like that. So it created a lot of jobs locally there.
And where does your joy come from? Because you've given away a lot of money, right? Then you give away a lot of joy while I'm watching. There's something also, there's moments in there as I'm watching, I'm like, Oh, what would I do in that instance? That comes into in my head. And then you see the reactions if somebody screws somebody over, and you see the reaction if somebody gets screwed over, and you think like, Okay, well, what feeling would I want to have? And then in the moment, you're like, Oh, yeah, I would definitely take the money. But then right now, looking back, when I start to even think about some of those moments, I'd be like, Man, it must have been really tough to leave and have those people feel. So maybe I wouldn't have. It's interesting just as a viewer, all the little moments that I navigate and then learn about myself. But what do you get? You give away so much money. Do you feel like you're making up for something in a past life? Or is there something that... You didn't grow up with a lot of money. No. When you think back on little moments, did you see somebody give some money once and it made you feel excited?
Are you able to connect any of those dots as you get a little bit older and have a small breadth of time?
That's where I should come up with this heart-throbbing story of, I just want to help people because I couldn't when I was younger or whatever. But the honest truth is, I know how to make content go viral. We're really good at making good content. I just believe a world where I help people is just more fun than a world there where I don't. That's really it. I've noticed where videos where we do help people or give away money, I tend to just be a little happier, enjoy it a little bit more. And so I just lean more that way. That's cool. Yeah, that's the truth. One time for fun, because everyone has these PR publicists and PR people, I just talked to one. I was like, What advice would you have for me? And they're like, You need to come up with a better story on why you help people. I was like, Well, what I... Because this is what I usually say. It's like, Well, the truth is it just is slightly more fun than when I don't. They're like, No, you need to come up with a better one. You are saying, say you helped a homeless person.
It brought you immense joy and all this stuff. I was just like, Yeah, that feels fake.
Sometimes that's just the truth. It is. It's a very simple truth. Yeah, I like helping somebody out.
It's just more fun than if I don't. Yeah. Yeah.
It's scary to think that, though. Recently, I was given some money to some people that had been suffered from a storm, right? From some flooding. I'm not saying that to make myself look exciting or anything, but it was nothing like this. If they see that and then hear what I gave, they're like, Oh, this guy.
Well, I mean, this is just our reality show. But yeah, in general, I don't know if you've watched too many of our videos, but we built 100 wells in Africa.
Oh, yeah, I know. You guys have given blind stuff. You've taken plastics out of the ocean.
But the well stuff, that one was interesting or really eye-opening for me because we were one of them. We went four hours into the middle of nowhere, and you're like, In places where these people don't have the Internet. They're really intense poverty. It's pretty eye-opening. I would recommend if anyone ever has an opportunity to just work on a project or do something in places like that. It's crazy to think that We're on the same planet. You know what I mean? People who don't even have access to clean water and have to walk an hour every morning to go to a river to get water. But then you look upstream and there's literally cows shitting in that same water that they're drinking out of because that's the world they live in. Anyways, I don't know.
No, look, I think putting things in a perspective changes things for people. Exactly. Did you have to achieve a certain amount of finances before you were able to start giving away finances?
No, my first brand deal was $10,000, and I just walked outside and gave it to a homeless person. I've just always done it because it's just like, if I do this, then hopefully this video makes $15,000, and then I'll give away $15,000. And then hopefully that video makes $20,000, and I'll give away $20. And so I just had that idea where I was like, what if I just give away the money and then it makes more money, and I give that away? And then I've just been doing that for eight years.
And now you're at $5 million, which is the largest amount that has ever been given in a game show.
Or in a reality show, in any show, really. No one's ever given away. I think Squid Game was the most of 4,560,000.
Did you want to beat that? Oh, yeah.
That's why the number was $5 million. But we also gave away another $15 plus million on top of that just throughout the show.
No, I love it because you hear so many companies that it's about their bottom. And it's like, this is the opposite of that. It's like, let's do something good and let's make a bunch of money, but then let's give it away. It's the opposite of all the other treacherous type of capitalism that you hear about.
It's interesting because now that I've done a streaming show or whatever, a lot of these shows, their cash prize is $250,000, $500,000. I wonder why they don't give away more. You know what I mean? You'll watch this whole 10-episode show just to see who wins $250,000. It's like, in the first three minutes of our show, we gave away a million dollars. Yeah, you're It'll be interesting. I'm curious to see how people react to it because...
But anyways. You're going to make other... Yeah. Dude, we had a dude, he would give you 10 bucks to look at his butt, right? Wait, what? Yeah, when I was younger than I am now, for sure. He was a child. I don't want to say a child, but you just pretend I was a child, right? Because I was. This guy would give you 10 bucks to look at his butt, right? Not up close, far away. But it was like... Yeah, that guy could have given us a lot more.
Do you need to file a police report?
I have no idea, dude. But I'm just saying it's like everybody has a game show and you're like, Yeah, people, these prizes are cheap. That's what it was what I was getting at. Anyway, we can take that part.
You were on a game show and a guy gave you $10 to look at his butt.
We had a dude in our area, I'll be honest with you, he'd give you $10. He'd walk off a little bit. He spread his butt a little bit, and you had to go like that at him, and you got the money. But it wasn't close up, and it wasn't even super invasive. It It was like...
How old were you at the time?
I was old enough to be like, Hey, this guy's a crazy guy, but he's also cheap. They're probably 13, 12, 11, probably. Oh, gosh. But anyway.
Are you sure you don't want to file a police report?
You're right, dude.
You sure you don't want to take care of that? He's not currently still offering 12-year-olds $10 a week in his fuck because we might want to put him into that.
Yeah, you're right, actually. Maybe That's the type of game we can go to do next. It's trapping guys like that. Twelve dollar butt games. That's different. Anyway, I shouldn't have said anything like that. Just so our viewers know, I know you have the largest YouTube channel that that exist the most that they can have on there. You have more subscribers than, I think, people in America.
Yeah, I haven't thought of that.
What's the population of America? Sorry to cut you off, Jimmy.
Like 300 million, right? Almost It's almost four. Is it? Let's see, America population. 334? Oh, yeah, we're about the same. We're at 330. Yeah, so we're tied with America. Yeah, I guess. I mean, it's crazy, man. Eight years ago, I was in high school. It's funny when I think about it because eight years ago, I'm raising my hand to ask to use the bathroom. Then, yeah, I guess now we have the same subscribers as America. Yeah. Yeah, it's pretty.
Yeah, that's a difference.
Pretty wild how it happens. It's a lot, man. You know what's interesting because you talk about our large subscriber count is it's like when I had 10 million subscribers, I was like, I thought this is Fame. I would go in a Walmart and I don't know, maybe one person would ask for a photo and it was like, this is fucking cool. This is what it's like. But there's just such a big difference, and this is going to sound obvious, but where I'm at now, then when I had 10 million subscribers or where I was four years ago. It It keeps getting crazier every year and every year. People will follow my car. If I'm out and they see me, they'll try to stalk me so they can see where I live. That stuff didn't happen four years ago. Or almost anything I do ends up on the internet. One time I was at a drive. Every time I go to a drive, it's like flipping a coin on whether or not someone's going to go, Mr. Beast, and then all the people in the background run to the window, and it's going to be this thing that's intense or if it's just a really, really old person.
I'm always super happy when I pull up to a drive-through and it sounds like they're 50 because I'm like, Fuck, yeah, I'm good. But if they sound like they're in their 20s or 30s, it's brutal because then it's like, one time someone did that. They opened it. She was like, You're Mr. Beast. I was like, Yeah. She goes to whip out her phone. I was like, Hey, I don't want people to know what I'm driving. We could chat, but just please no photos because then if it goes viral, I'm going to have to sell this car. It's just a lot of work. She's like, Okay. Then she goes to get the food and she comes back. I see just 10 other people that work, I won't even say the restaurant, but behind her coming up or their phone's recording. I was like, I thought I could trust you. I had to drive off before they handed me my food because I was like, if I don't, they're going to start filming people to see the car drive, blah, blah. Then it's funny, the next day I see on Reddit, MrBeast is an asshole, just drove off.
It's like, no, you forgot to tell the part where I was like, Hey, please don't dox my car. Just immediately leaves that whole thing out. There's a lot of that. Or another time, I was at a restaurant. I don't even know who I was with, but someone paid for my food. When I asked for the bill, they were like, Oh, someone paid for it. They're like, told me to tell you they like your videos. I was like, Cool. How do I tip? They're like, Well, we don't have a bill. I was like, Okay. I just laughed. Then the next day I see on the internet, Mr. B stiff me and didn't leave a tip or whatever. It's like someone paid for my meal. I didn't get a bill. It's not like I carry cash. I have so many instances like that where no one gives a fuck when you're smaller about all these little things. But as I've gotten bigger, it's just every interaction, it's like a 10% chance this thing's going to end up on the internet, or they're going to try to twist things or whatever. It's just gotten crazier. People, like I said, follow me.
It's interesting.
When you get to a point, It's also a popularity where you've also gone... You can't go back, first of all. You can't unbeast yourself.
Actually, I can't unbeast myself. If I wear a beanie, I've tried all sorts of outfits when I fly to see which ones get rid. If I put my bings in a beanie and put that on because I've never worn anything like that in my videos, the amount of photos I take go down like crazy. Then if I combo the beanie with a pair of glasses, because I also have never worn glasses in my videos, it takes it down. I've studied it. Because I used to just rock a hood, but that's suspicious. Especially in places where it's not cold.
It's like a bank robber, but he's at United Airlines.
It makes them double look, and then they're like, Oh, shit. The hood strap doesn't work, but the beanie and glasses strap, that's the key if you want to be low-key.
Yeah, no, I think there's different ways to do different little disguises. I do think it's interesting what you're saying, though, about... I would notice, this is just for me, but I would notice someone would pay for my food sometime at a restaurant, but then I would read like, Oh, he didn't thank us for it. Really, they were paying for it, so I would engage with them, which is okay, but at some point, it's like maybe I'm doing it with friends.
I'd rather just pay for the food.
Yeah, I'd rather just pay for my food. I didn't know that there was this other exchange to it. I'm not complaining. I'm happy for the extra food. But if I'm in a hurry or something, and now I'm in a different spot, and now I'm in a conversation where somebody also then wants to ask you about a business thing or something, it's There's no rule book for these kinds of things. Right.
There's no rule book for it. You have to learn on the go, What do I do when random people pay for my food? Oh, I guess this is the random people paid for my food etiquette. I have to stand there and demand a bill from the waitress five times until they give it so I can tip. I then have to walk around the restaurant and find who paid for it and think, though. It's like these are the things that you just have to learn as you get more famous. Yeah.
Yeah. Well, it's just interesting. People will be like, Oh, famous people complaining. But if popularity is a blessing and a curse, and sometimes it's a side effect of what you even wanted to do, right? Yeah. Then there's also ways to little things to navigate amongst it.
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How did you become, just so our listeners know, how did you become Mr. Beast? Were you at a point, you were just a beast?
When I was probably 13 or 11, Xbox Live, I just was randomizing the name, and it gave me the name Mr. Beast 6000. That was just my Xbox gamer tag when I was playing Call of Duty.
So they gave you it? Did they ever come after you and try to claim any title to it?
Well, no, because it's just a random name generator. They don't own it. Then when I started a YouTube channel, I just called it Mr. V 6000. Then everyone was just like, Why the 6000? I was like, I don't know. And then I eventually just dropped it. And there's Mr. V. So that's how it came about. But in terms of how I got where I am now, I started making videos when I was 11. I had no fucking clue what I was doing. They were absolute trash. And then no one watched them when I was 11, no one watched them when I was 12, no one watched them when I was 13, no one watched them when I was 14, no one watched them when I was 15. And then I started to get like, holy fuck, is anyone ever going to watch these? I'm like, four years in. I'm having depressive mental breakdowns because I'm pouring everything I have. But at the time, obviously everyone thinks the videos they make are great. I thought I was making insanely great videos, but they're just trash. The problem is I didn't have anyone to teach me how to edit, so I'm learning on my own.
I didn't know anything about cameras, didn't know anything about anything. Then 16, no one's watching them, 17, no one's watching them. I'm like, Fuck. My whole life, I was just like, I just want to do YouTube. I need to make enough money by the time I graduate high school so I can do this or I'm fucked because I didn't have good grades or anything. We didn't have much money because my parents were over-leveraged in 2008. They're in the army, bought some properties in 2008. Then the financial crisis hit, went bankrupt, lost everything. My mom was also like, Fuck. My son's just going to be homeless.
Can we get back in there?
They're just going to be homeless, and she hates it. Finally, 18, about to graduate high school. Still, no one watches the videos. No one gives a fuck.
I'm making-Not even on graduation night?
Yeah, I remember Yeah. It's just like my mom's like, All right, it's time to accept reality. Got to go to community college. Got to get a degree. I was just like, I didn't want to, but I was like, Okay, let me just pick the easiest, lamest fucking degree. I think it was like some communications degree in my local community college.
Zoning is one of them.
But then two weeks into it, I just was like, Fuck this shit. Every day, because I didn't have enough money to move out, I just go to college. But then I would just work on videos in my car, and I was just like, Okay, in six months, my mom's going to find out that I have straight zeros, kick me out of the house. I got to get it where people are watching my videos enough where I can live off of it over the next six months. Then I just started doing a bunch of stupid stuff. Around this time is when I counted to 100,000. Yeah, it's so classic. A lot of other things like that.
Watching somebody semi-unconscious count their way through the 80,000 is unbelievable.
Yeah. There was one part, I think at 93,000 where it was 92,999, 91,000. I actually went backwards. I didn't realize it. Then I just went 91,000, I need $1,000. Yeah, because I was so just out of it at that point.
Yeah, there are moments in that where you're like, Yeah, somebody help this guy or something.
But anyways, around that point, I had a month where I made 20 grand. Then I was like, Mom, I have straight I'll move out tomorrow. And then it's moved out. Then we just kept reinvesting it all, and here we are. It's like a 15-year journey, and it's been pretty crazy.
Was it hard to learn to reinvest in yourself? I know you mentioned a minute ago, was that a thing? Is it hard to learn to reinvest in yourself?
No, for me, it always came natural because I have a... Well, now it's a little bit crazier because we're traveling and everything. But back then, I lived in a place that was $720 a month, and I split it with someone. So I needed 360 for rent, and I had a I've dodged your angle, which wasn't that expensive. So it was like, Okay, $1,000 to cover my expenses. Everything else, just pour it back in. You know what I mean? So if you just live below your means, then it allows you just to go crazy and throw everything back into it. I just was a fucking machine back then that lived to make the best videos possible. Every dollar was just a way to just make a better video.
Wow. You want to make the best video. There's something about it that you want to make the best video.
Yeah, well, it's... Obviously, I've obviously studied the algorithm, studied the tens of thousands of YouTube videos. I'm a data nerd. And what's interesting is the data always just shows that the better a video is, the more views it gets. It's like if people watch it and enjoy it, YouTube gives it more views. So it's like, yeah, the better... That's what took us from 100,000 views a video to a million to 10 million views a video to 20 to 30 to 40 to 50 to 100. It's just people notice when you put in the effort and go above and beyond, so they just keep coming back.
Yeah. I mean, watching... I mean, I know This will be on Amazon, right?
Yeah, Prime Video, the beast game thing.
But watching some of your stuff is just like, Man, this is fantastical. It's like fantasy. There's fantasy parts of it. What was one you guys just put up about you went out in these This cave and- Seven days in the underground cave? Was it a real cave or not a real cave?
We did seven days in a cave and seven days in underground city. Which one are you talking? Underground city. Yeah, that's in Romania. That was crazy.
It was so great because it's mixed It's like past and present. It's like, are we the Mayans or the aliens here? There's this mix of like, is this a real city? Is it not? It looks brand new, but then it also has these- The Romans used to mine salt out of there.
I think it was like something crazy, like 2 billion pounds of salt had been mined there or something ridiculous. Yeah, so it's been used for over a thousand years. Then they built a little underground city there, and there's a ferris wheel and everything. It's so mind-blowingHow deep that is.There's.
A real ferris wheel there.
Yeah, in that underground city.Yeah.
That's a part. That's the one that is just like, I can't tell sometimes when it's new or older, it's just it's fantastical. That's what it feels like to me. It felt like, Dang, this is a dang fantasy. You're a Mr. Beast? Is there a Mrs. Beast? Do they have a Mrs. Beast?
I have a girlfriend.Okay.I didn't know.I just call her Tia.
Okay. You just call her by her natural name or whatever, God given name. Do you remember your first girlfriend ever or Yeah, but I love my current girlfriend.
Okay.
Oh, yeah. That's why I was just... Or, yeah, I was just thinking, were you good at having a girl? Was there ever a girl that even had a crush on your neighborhood or anything when you were a kid? You don't even have to say your name.
No, Bro, when I was growing up, I was so... I mean, I still am, but I was incredibly awkward. I had a lot of pimples when I was a teenager. I have scars my forehead from it. I was an acneed up freak that just upset I'm obsessed over YouTube. I didn't know how to talk to a woman. If they were like, Hi, I'd probably just be like, What are you? It was, Fuck, no. But it worked to my advantage a little bit because that's why I just grinded so much from 11 to 18, which most people probably would have been trying to talk to girls.
Yeah, it's been a lot.
That'll kill all your time. Exactly. Whereas I was just like, fucking, you'd play in baseball and grind it on YouTube every second of the day. It worked out on my advantage. Do you know Accutane?
Yeah, Yeah, I keep saying, it didn't kill Jessica Simpson. What happened to her? That wasn't her. Sorry. Yeah.
I don't know. It might have killed someone. I mean, it's a pretty intense thing, but I took Accutane and it just got rid of all my acting. Oh, it helped? Yeah. Actually, I was When a Call of Duty YouTuber watched when I was younger, he just said that he started taking Accutane, and all his acne went away. I was like, okay. I asked my dermatologist and I took it, and then all my acne went away as well. I was like, holy shit. But I didn't take it till I was 19 or 20. I was like, my God, why didn't someone tell me about this? Anybody tell you. Yeah, when I was 15 or 16. It's probably for the better because it's pretty intense, but it dries your skin out like crazy. It gets to the point where your skin will get… It shrinks your pores, too. The blackheads on your nose will literally come out on their own. You'll wake up one day and you'll just have all this stuff. If you squeeze blackheads, they'll just be sitting on top of your nose. It's like a miracle.
When people have that worm rod in the ground, you ever seen that when they electrocute the ground to get the worms out of it?
Basically like that. It's It was a crazy thing. Anyways, I'm saying this because if there's any of you out there in the same spot as me, Accutane changed my life. I hope to be like that call dude YouTuber was to me when I was younger to you. It was wild.
Some dude on Call of Duty is like, Hey, get some Accutane.
Yeah, he was just doing a story time and talk about how he fixed his acne. I was just like, Oh, changed my life.
Dude, we had to get this blotter. They had something. There was this, Finally, I got a prescription because mine was bad, too, dude. I was afraid to smile because sometimes you'd have that hard patch and it would just be It would be like a gang of acne, like MS Thirtacne or whatever.
That was my fucking forehead for years.
Yeah, and you would smile and it would fucking just squirt on somebody. It was almost like you were afraid to make certain faces because a couple of them would go off. It was like...
Actually, I don't know if mine was that intense.
If you get them in here in the corners of my nose, it was so scary. I already have a big nose, so if I get a pimp on it, I'd have to stay home until it went away or whatever. God, Yeah, acne was crazy because you didn't do anything. You've been at home, you're just growing up or whatever. Then God's like, Oh, yeah, you little bastard.
I know. It's like you see these people who don't wash their face and they just have perfect, flawless skin. Then you're over here doing everything you can and you got 100 black heads on your nose and probably 40 pimples on your face. It's just like, Why? Why am I being punished? Why me?
We had this blotter stuff. It was like this green stuff came out at one point. You have to put it all. It had a blotter, almost like for playing Bingo, and you'd put it all over your skin. But it had green. It was green, right? It was green. You couldn't tell right when you put it on. But if you were at school and you had a white shirt or something, your whole shirt of your neck would start just getting green throughout the day because you'd sweat it down. It was harrowing.
How old are you?
I was probably 11, 12.
Me, growing up, we had proactive or whatever the fuck that was. That's what you did. I don't remember this green shit you're talking about.
We had prayer and some other shit that they had. Yeah, meeting the first girl was her... Oh, I remember in our apartment complex, some dad, I remember. This is the first girl that I maybe had a crush on or something. The dad got a doll or a drum for Christmas or whatever, and she would make her play on the back porch. She would practice, and I would go around and listen, and she would play... What's that Ice Cube song? It's like... It was a Good Day. Bum, bum, bum, bum, bum, I just fell in love listening her play that. I remember that.
It was the first-What happened between you guys?
Oh, nothing. There was some violence between our families a little bit. My brother had some issues, I think, with her brother. But that was the first crush.
What violence?
Somebody got upset at somebody and somebody threw a stomp or whatever through somebody's bathroom window. They got really got hot sometimes, dude. But between me and her, she didn't know that. I don't think she ever knew that, but I would listen her play that, and the dad would yell at her to fucking play it. He was, I think, a Raiders fan or whatever. Anyway, sorry, rambling. You just got back from India, right? Yeah. Nice, dude.
How was that? Have you ever done shows or anything in India?
I went to India when I was a student. We went to Madras, and we worked at a children's home. It was just a week, but it was magnificent, man. Some of the most beautiful, energetic humans in the world. A lot of happiness I felt like over there. I really enjoyed it. What was your experience like?
Yeah, I enjoyed being there as well. Well, it was pretty intense, not going to lie. I mean, it got off to... I literally, as I'm walking out the airport, there was just a bunch of people there waiting. Me. I took some photos, said hi to people, whatever, got in my car. Then that video someone filmed got posted on this big... I guess, celebrities are a really big thing, Bollywood stars in India. They posted on this Instagram account, and it got 20 million views in the next 10 hours. Basically, everyone knew I was in India after that, which we also said we were coming because we were going to talk on a stage because I launching a product and things like that. But it got pretty intense because people were trying to find which hotel I was in, and they were camping out at all the hotels. I'm like, as we're pulling in, with my seat really reclined because I didn't want to know. Somehow they figured out which one we're staying at, and then there's people waiting out there. It got pretty crazy. Then we just launched our chocolate bar at a mall. There was a feastable over there?
Yeah, feastables. We launched it over there. It was crazy. The amount of people that showed up. We were just talking on stage and whatever. But the problem is so many people are showing up there that people were going in places in the mall where they weren't supposed to getting in locked doors. The line and crowd was getting so big, they made us end it early and leave, which was annoying because I felt bad because so many people showed up, and I just wanted to at least wave and say hi to a lot of them. Then I met a lot of the biggest Indian creators over there and super cool, filmed some stuff. What was also interesting is we did this meet and greet with a bunch of Bollywood actors, their kids, and just said hi to them. I've just never watched any Bollywood films. I was just hanging out, saying hi to some of these people. I took a photo with this kid and one parent. Then one of the guys beside me who just works there was like, Hey, do you know who that guy is? It's this. He showed me an Instagram account.
He had 60 million followers. I was like, No. He's like, Oh, that was the guy I just met. He's like, Yeah. I was like, Oh, cool. Then I took a photo and said hi to another with his mom. The guy was like, She's in these movies and like this. He was freaking out. I didn't know who any of these people were. I was like, Okay, now I need you to tell me who they are before they walk up. He was like, It's just this random guy I just met. He's just like, Okay, here's this person's Instagram account. It'd be like 30 million followers. Apparently, there's twice as many people use Instagram in India than in USA. I didn't know any of this, but it's a really big-It's huge.
You forget about that. Just how many people there are.
Yeah. My TikToks banned in India, so that makes more people use Instagram. It's really big over there because it was crazy. There's so many people that I met that just had crazy high-follower accounts. You don't see that over here in America. Then I looked into the data because I'm a data guy, and I was like, Oh, my gosh. A fuck load of people use it over there. And the usage skyrocketed after they banned TikTok. And same thing with YouTube, actually. India, more people watch YouTube in India than in America. Because, again, in America, We're competing. It's TikTok over there, they're not. And then the fact that there's over a billion people. So it's like a huge market.
Also, YouTube is bigger over there, too, then.
Yeah, YouTube is bigger over there. So it's like a huge market. But I had a great time. It was pretty intense, though. I posted an Instagram story showing us driving down the road. And they're just everywhere we drove, there's just you dozens of kids that would just run along the side of the road and follow our car and things like that. Just excited, yeah. I felt love. Yeah, I felt very loved. That's for sure. I was like, damn, people over here, they care. And it was cool.
It's a lot of good energy over there, and it's safe energy, too. So the excitement, I feel like in a place like Indy, you don't feel like it's going to get you in place. Was it getting shady, you think?
Not like that. I thought people would stab me, but they're... How do I say it in a way where It doesn't sound like a being a diva. They were a little less concerned for personal space over there. They'll run up to you and get really close.
They have billions of people. It's not a lot of personal space. I can't get your own pillow in India.
Like in America, People dab you up, a group of five or six people, and they'll stay a foot or two away. But over there, they'll just run up and hug me and get really close, and it gets a little intense sometimes. I noticed some of them did not give a fuck about my personal space, especially if it was a bigger group.
They'll hide in your mouth if you leave it open. Yeah, I know.
That was an interesting thing.
I remember people were sleeping on the side of the road there. I remember in India when I was there. You would just be driving at night. Somebody was just walking, and I guess they just started to get some or whatever. But yeah, you don't even get your own pillow in India. You lay down and then there's other people have a little quad. It's just there's a lot of people there. There is. There's a lot of folks. You were talking about Feastables, dude. Thank you guys sent me some. I go the whole day. I don't need any sugar. Middle of the night, crack open to a box of Feastables that some asshole sent me.I'm.
That asshole.Yeah..
They're awesome.Thank you. The peanut butter one is probably my favorite one. Thank you. But then it's like I just have so much. I freak out in the middle of the night. Because I'm just a damn sugar pervert. Then now I just can't go back to bed. But thank you. But what I want to say is, would you ever do a Willy Wanka type of thing? Because I feel like this... You already are there.
We put 10 golden tickets in it one time. No, I didn't know that. I didn't know. No, it's all good. It's funny you ask. Yeah, that's a great idea. It's almost like we should put 10 golden tickets in random bars. I should build a chocolate factory, fly them down and have them compete for it.
Did you already do all that?
Yeah. But it was pretty cool. It was years ago. Most of your fans probably have no idea I did it. We put the golden tickets out. You were way past that. I built an actual chocolate river. You know what's funny? I don't even know if I've I've never told this story, but it's the day before we're going to film, the 10 golden ticket winners are in town, and I go to the chocolate factory to just check out things, and the chocolate river is just not there. We literally had a multiple feet deep spread across this warehouse, like Chocolate River. It's there, but then I come back the next day and it's just not there. It's literally empty.
The entire river is gone. What did it happen, you think?
We don't know. I guess there was a hole in the lining on the bottom of the river we built. It just all sink through. I don't know. But see, that chocolate river right there.
Oh, my God. I did not know this at all.
Yeah, pause it right there.
Who's that the guy that took it?
No, that's no one of our friends. Every time someone got eliminated, they got in the boat, we paddled them down the chocolate river out the factory. But yeah, so it's like the day before, and I just walk in, and there's a waterfall and everything, but it's just empty. I'm like, Where the fuck did my How did the chocolate river go last night? We had to blitz to refill it and redo the entire thing. It was a fucking shit show. Just search Mr. Beast's Choco Factory, and you can see he can see what it actually looks like on YouTube.
I'm sorry, I'm so I'm behind on that.
No, it's all good. I have so many crazy stories I can tell you about the fucking crazy shit we've done. Who else has built a fucking chocolate factory?
Yeah, I didn't even know why.
Here, skip ahead to the inside. Yeah, right there. Look at that shit. And candy and everything. Yeah, pause it. Wow. Yeah. Those are real candy. I mean, it was fucking difficult to keep the bugs out of there.
Oh, yeah. You don't think about that. Bugs like candy.
Yeah. And so we gave the winner the option of keep the just have $500,000. I was like, Yo, this Chocly River is probably going to disappear. Tends to do that. These candies are all going to go bad in the next few days. This is going to be an absolute disaster. Take the money. I'd recommend you take the money. I'll give it to you. I will, but it's going to cost you six figures to clean this shit up. I don't want to just dump that on you.
Was there Bobby Flay in that, too?
At the end is Gordon Ramsey. The last challenge they did is they had to cook a dessert, and then whoever Gordon Ramsey said did the best one, the Chocolate Factory.
Oh, wow. He looks a little bit like Charlie from the original Chocolate Factory. Pull up a Charlie from the original Chocolate Factory photo there. Let's do a little side by side.
Come here, Gordon Ramsey, too.
I'm going to be so accurate here, which blew my own mind, actually.
Yeah, actually, Carl, the guy to the right of Gordon, looks like him. Let's go.
Hold on. No, the picture I want is up one. Wait, no. Scroll. Yeah. No, right there to the left. Left on that It's all right there.
Yeah, Carl looks like that.
So pretty close, huh? Yeah. Your imagination. Pretty close right there.
Holy shit. That could be him. What is that shirtless photo of Gordon? Wait, wait, wait. No, go to that shirtless one. What am I looking at there? When did he start posing like that?I.
Don't know, dude.My boy. That's one vote for Bobby Kennedy right there, dude. That's crazy, bro. Bobby Flay. Bobby Flay's daughter is beautiful, actually. I don't care if she hears She's super talented. That's exactly what I mean. She's also a stunning young lady. But what are we saying? No, I got more to say. I'll tell you this. Yeah, so you already did that, man.
Yeah. What's also interesting is while we were filming that video, I was doing a different video where I didn't eat any food for two weeks. What's the longest fast you've ever done?
I just did three days the other day of only water. How was it? Or I did 72 hours. It was good. That It was a little temperamental, but I enjoyed it. How long did you do?
I did 14 days, only water. Only water? Yeah, I lost, what was it, like 20 something pounds.
Was it to lose weight or just to...
It was for a video just to see what happens. After day five or six, you're pretty fucking drained. You have no energy. It's interesting. If you read online about extended fast, people will be like, Oh, you'll lose minimal muscle mass, and it's mostly fat, which seemed like a lot of Reddit threads and things when you first Google it, that's what it tells you. I did a DEXA scan before I did my extended fast where they measure the fat muscle in your body and do it after. I lost six pounds of muscle. It was pretty depressing how much muscle I lost. Yeah, you lose it. Yeah, which is obvious, but that's not what the internet said would happen, which I was like, someone needs to correct this because it was pretty depressing. I lost whatever. It was 13 pounds of fat, 7 pounds of lean mass.
It's depressing because in your show, you start to... You don't want to explain to I'm fasting because people think something's going on with you.
Yeah, but even after you start eating, the muscle didn't just come back. That was pretty brutal. But it was intense not eating. I still was filming and working throughout it. On day 10 and 11 and 12, It was really fucking with me. Standing up was just brutal and walking around or anything because you have no energy.
You needed a real cane like, Will you walk ahead?
Yeah, that was intense.
What were you looking? Did you notice... But your clarity got You got pretty sharp as a whip. Were you able to use that?
People say that, but no, for me, that never hit. I never got that superhuman clarity because that's what I was hoping for. No, I was just fucking tired, man, all the time. I was too tired to have clarity.
I could read people's damn minds.
I thought that guy was naked at first on the right.
Former All-Pro NFL tackle Russell O'Kung is also over 150 pounds since retiring, including losing 100 pounds in 40 days by fasting every day. Yeah.
That's crazy. We just started a video where we... Or we're about to start it after when I go back home. We built a gym, just a weight lifting gym, and then we put a big red circle around it. And then we're going to give a guy either from the gym, I don't know which one, if he loses 100 pounds before he leaves that red circle. He has a trainer in there and he has a chef at everything he'll need. Yeah. It's exciting. Yeah. That video might take a year. He's living in there. We have cameras set up and it's just lose 100 pounds or leave. If you lose 100 pounds before you leave, you win the money.
That's fair, dude. They should do that around an Indy car race. Why? Just put a big, huge circle around like a Talladega or whatever. Why? And just be like, lose 100 pounds. I didn't think about the end of it.
Another video we're about to start, too, is I bought a jet, and then we're grabbing two people who just got graduated from pilot school or whatever, just got their license. We're going, if you guys live in this jet for the next 100 days, don't step foot out of it once. For the next 100 days, you get to keep the jet. Then they'll own a private jet, but they can fly it around to do whatever, just as long as they don't leave. They just can't leave. Yeah. I'm hoping they'll fly to New York and just Uber eat some pizza to the door of the jet, then fly to California or whatever. It just like, yeah, that'll be a fun one.
Yeah, that sounds interesting. Is there a video? Say if they shut you down, they're like, Beast, you're done. No more beast around here, boy. No Get out of here, beast. What if people were like that? Then you got to make one more video? Do you know what it would be, you think?
That's only one more.
Because you're already... I mean, you've got the $5 million. You've upped the ante. Yeah.
Well, That's on the show. But on YouTube, because I don't have streaming money on YouTube. You know what I mean? I don't know, man. Because there's so many things I want to do. It'd be hard to pick one. Oh, there are?
Yeah. You still have a ton of ideas?
Unlimited. The bottleneck for me is not ideas. It's just actually pulling them off because a lot of these are multimillion dollar projects that take months upon months to set up, months to film, months to edit, et cetera. It's just like they're pretty brutal. One of the ones we did recently that I thought was really cool, but this is an example of how much time it takes. We built a bunker underground. Did you see that one? I know. I'm not sure. Okay, so we had to dig a super deep hole. We bought a bunker, put it in, cover it up, and then pull up the outside of it for him so he could see what it looks And then we had that top one right there. I've seen some of this. Yeah, so that's a bunker we built. And then those two people, if they lived in there for 100 days, they won half a million dollars. Oh, they did it, too.Yeah. But you have to set deck the bunker. So that's multiple months of building and everything. And then you put them in there, and then that's still three months and 10 days of filming.
And then you have to have camera crew there around the clock, and you have to have a medic there just for safety and all these other things. And I have to check in every day. And then now you come out the other and you have 100 days worth of footage, which takes an editing team forever to come through and watch and edit and then build stories. That's like a eight-month long project. You know what I mean? So they're just like... It's a lot. Yeah, it's very intense. And that's the thing is The fact that I can do all this for a YouTube video, it was unfathomable when I was growing up. It's crazy to see the content that can be supported by YouTube. I think on that video, we probably spent four and a half million dollars.Making that?
Yeah, just on that between the bunker and the price pool and everything.
How many shows can you have? Can you have a couple of things going like that at once?
I try to upload two videos a month, so we have to be working on six to eight videos at a time because these videos take months to pull off. If we're only working on one at a time, then I'd only upload once every three or four months.
Do you come up with most of the ideas yourself, or do you have a team when you guys pull them? Yeah.
That's where it's interesting because the ideas are incredibly important because Because I do a lot of seven-day challenges. I spend seven days buried alive. I spend seven days in solitary confinement, seven days in a cave, underground city, seven days on Azure Island, blah, blah, blah. And then what's interesting is you could do seven days buried alive, so me laying in a coffin for seven days, or you could do, theoretically, I could lay in a bathtub for seven days. Both take the same amount of my time. Both are me just laying there. But the one in the bathtub isn't going to get any views. No one gives a fuck. The one of me laying in a tomb underground, everyone will care because it's like, fucking what the fuck? This dude buried himself alive. It shows, theoretically, it's the same thing, but this idea is just in a different setting environment, and we'll probably get 10,000 times more views. It shows the importance of the idea, if that makes sense. It's not views or success isn't directly correlated with the effort you put in. A lot of it has to do with what is the overarching concept.
And so once you realize that, you're really obsessed with, how do I come up with crazy cool original viral ideas? And so that's what I spent most of my teenage years obsessing over. And I used to do every single day, I would brainstorm video ideas and I'd write them down. And that's how I built this Google Sheet with 10,000 ideas on it. It's ridiculous. I thought I'm trying to sell that to YouTubers at one point because there's so many there, I could never film them. But then after a while, now that things have gotten so big and I have to film 25, 28 days a month and I have all this stuff going on, I can't do an hour a day. So I hired people to do it for me. And then once a week, they'll just go, Hey, here's 200 really cool, unique ideas. I'll flip through them, and they'll usually inspire something in my head. Because a big thing, too, is this is what... I've probably said this on a podcast before, but if there was a fruit in Africa that if you ate, you grew two feet taller, and you didn't know that exist until I just told you right now, you wouldn't have been able to brainstorm ideas around eating that fruit.
But now that you know it exists, you could. It's very important to always be intaking new information and learning things because that's how you to come up with more original creative stuff. I noticed when I first started hiring people to start brainstorming stuff for me, that after two months of someone doing this, you would just basically start getting the same ideas on autopilot. If a guy really likes basketball, you'll start to notice, 10% of his ideas have to do a basketball. But it's not because basketball is the greatest idea, the most viral thing. It's just because that's what he watches. You'll notice if someone watches baseball, though, now they conveniently have baseball ideas. What you want is you just want to get someone who you just almost want to make them constantly learn and absorb new information. Listen to 10 different podcasts, one episode of each, not 10 of one. Listen, watch every sport, not one. You almost have to train people to help you come up with good ideas. You have to just train them to watch a bunch of different content and absorb information, and you'll see it come out in their ideas, if that makes sense.
First of all, you'd find somebody who you're like, Okay, I like this that this person comes up with ideas. Then you'd be like, Now I just need them to encourage them to consume different things.
It's almost like an information diet.
Different ingredients to come out with a different cake or whatever. Exactly.
You control their information diet by-Information diet. That's so wild. I obsess over things.
Yeah, it's important.
But that's been super helpful because, yeah, it's just... That's how we... Because a big part of getting 100 million views theoretically on a video is, is it something someone has seen before or not? There's this Ted talk I watched one time, and he was talking about how if you're driving down the road, you just see a cow, you're probably not even going to look at it. Who cares? You've seen him all the time. But if you're driving down the road and there's a purple cow, you're going to look like four times. You're going to remember that. Someone could ask you a year later and you'll be like, Yeah, I saw a purple cow. The only difference is it's purple, and it's the same way on social media. If you're scrolling through videos and it's something you've seen before, nothing too crazy, it's almost like you should visualize it as like, that's the equivalent of someone seeing a cow. But if it's something they've never seen before, like you putting a bunker underground and two people living in it, that is the equivalent of a purple cow on social media.
How do I make something that Prince would drink milk out of?
Wait, what did you just say?
How do you make something that Prince would drink milk out of Prince. Prince Musician, what's his last name? Prince.
Prince? Okay.
You're not talking about Prince from Minnesota?
No. Oh, Prince. I've heard the word Little Rick of a...
You know that song? He's a musician, but Purple. He was a Purple guy. Got you. How do you make this? There's 2,000 princes, right? But he's the-He's the one-on-one.
Yeah.
He's Prince. Got you. That's what I'm saying.
How do you-I got you.
I'm saying the same thing you're saying.
That's a very important thing. If anyone's watching, everyone wants to do social media, make your ideas the Purple Cow. Don't just be the cow. You'll blend in.
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What are some common misconceptions about you or your work, do you feel like?
Well, that's a good one. I would say the The biggest one is I think people think we make content for kids. That's a great one.
It's a great answer.
Because I've been famous, famous, air quotes, I don't know, but for a while now. The thing is when I was in my young 20 years, I'm 26 now, when I was 20 or 21, I didn't have much experience with storytelling or making these videos with participants and how to show what they were feeling or anything. Back then, the videos came across a little ADHD, fast paced or whatever, because it's not like I had Christopher Nolan as a father teaching me. I was just learning storytelling as I was going. So a lot of my videos back then got a lot of views. Same when I was 22 or 23. But the last three years, we've really leveled up the storytelling and building characters, and especially the last 18 months, and gotten better at making content that people in their 20s and 30s would be like, Well, this is good and could enjoy. But because a lot of people haven't I've seen my newer videos and watched my older ones, they still think all my videos are like that. So they just push it off. So when someone says, Your videos are too ADHD, you don't have any storytelling, I'll usually show them one or two of our newer videos.
I was like, Oh, my God, this is great. And I was like, yeah, let me guess. You just haven't seen a video in two years. I was like, yeah. And so that is a little bit of a misconception I'm constantly fighting.
Yeah. Is that you're still like this just entertainment for kids or that your entertainment, your ability to entertain is also still junior.
Yeah, exactly. Which obviously younger people watch the video. Oh, yeah, great. I think anyone could watch that bunker video and be like, Well, this is just high-quality entertaining stuff. It's not like you have to be-Oh, I love that.
Yeah, it's not like you have to be- The child inside of me liked it and the adult inside of me liked it. Exactly.
That would be one. I guess the other misconceptions of it is it looks like a lot of these videos, it just looks like me and the boys having fun because that's what I I want it to look like. I want to put the boys in an environment where they're just themselves and things like that. I think people think what I do is a lot easier than it is. These things are monster monumental projects that are a pitch to fucking do. You know a hundred plus million people are going to watch it, and you know... So everything's just got to be fucking great and perfect. But we don't have years to do these things. We're trying to do what most people do in a year, in two months. So it's tight timelines. It's just we don't have the budgets of these giant studios or anything when we're doing these YouTube videos. It's very, very difficult. You know what I mean? I have hundreds of employees full-time. You do? Yeah, that depend on that YouTube channel. You know what I mean?
Mrbeast Productions?
Yeah. I don't even know if we have... I guess MrBeast Studio. Mrbeast But yeah, it's just a lot of pressure because it's... Yeah, it's just a lot of people depend on it. It's just absurd to think that I have all these employees and we're spending all this money. I just assume the magical YouTube algorithm when I post this video is just going to It's like, give it to 100 million people every single time. It's just like, that's a lot of stress. It's a lot of people who watch the... It's just a lot of everything. It's a lot of pressure, a lot of stress. It's like, if I don't film, then there's no video. It's also not a typical business because any other company, you can replace basically anyone. But you are the business. Exactly. I am. Like, literally, if I'm just like, Yo, for the next month, I don't want to film, the business is dead. Do you know what I mean? So it's like, I It's a lot. It's just a lot.
No, it seems like a lot. But did you know it was going to be that much stress? Do you find that you like the stress? I remember, even just for myself, we have responsibilities now. We do six episodes a month now. At first, I remember I could barely do one episode a week with stuff. In some weeks, it still is. But then some days I'll go through and it's like this just starts to feel easier. I start to acclimate to where I am. Then there's a part of my brain that's like, Okay, well, now what can we do? But that same part of my brain is just the brain that forgets, like, fucking, we barely just got to this place, and are we even okay here? It's tough for me to monitor the different parts of my brain, the one that wants to do more or try new things and the one that also wants to make sure we're okay where we're at and not forget. And be happy. Right. And be happy. It's like, yeah. So most of the time I work now, it's like, I guess my question is like, I don't know what it is, man.
Do you know what it is?
I get what you're trying to ask. It's like, which side of the pendulum are you swinging? Between being stressed and wanting to die constantly or prioritizing being happy and like that, basically.
Yeah, and are you able to battle that? Did you know you were as competitive and Or do you think you're competing against the algorithm or you want people to see it? What is that thing that are you able to notice? Because I don't even know sometimes what drives me to do things or we even want to learn more.
Yeah, I would say, like you, I'm just incredibly, incredibly, incredibly competitive. I just love winning. The thing is, I think people have a misconception. They try to put everyone, especially famous people, in a box where it's like, this is what motivates them, and this one reason is why they do everything. And I believe you can be motivated by multiple things. One thing that pushes me is the fact that a lot of my friends I grew up with work for me, and I don't want to ever have to fire them because we can't afford to pay them. I have people who moved across the world to come work for me. So that's one thing that motivates me, being able to provide for the people who risk everything. Another thing that motivates me is I just love entertaining people. The fact that I get to entertain 100 million people or 200 million people or whatever it is, I think our average videos are doing 200 million views in the first year. I know that's a thing that won't last forever. At some point, I'm not going to be able to upload something and 3% of the humans alive are going to watch it.
You know what I mean? So part of it is I want to make sure I'm taking advantage of the opportunity I have here. When I'm 40, I can't that. You know what I mean? And so that's one. And another one is, for whatever reason, it just is built in my blood. This is just what I do working. It's just what I live for. I don't really know what else to do with my life. I'm just a machine that goes. If I'm not working on something, like stimulating and pushing and innovating, I just get depressed. I'm like, Why am I alive? What am I doing?
Who do you get that from? Was it one of your folks, you think?
No, I've just always been My mom hates it because I don't really celebrate wins or anything. I just always grinding on things. I don't know. I think just some people are hardware like that. But I think you just got to be who you are. It just is who I am. But there's other people who see my lifestyle because I've talked about it on podcast and a lot of creators want to be like me, and then they end up scaling up bigger teams, and they end up trying to do videos like me, and then they find out they're miserable, and they fucking hate it, and it's too much stress than pressure. So I wouldn't advise this for most creators. I don't have work-life balance. You don't work. No. There are some months where I film 28 days, and I still have to run feestibles. I still do I filmed 28 days on the main channel. Then I filmed for our beast philanthropy channel. I still film stuff for TikTok because we have over 100 million followers on TikTok, and I have to do stuff on Instagram. I still have to network and do these things. It's basically, if my eyes are open, it's like I have a person whose job is just to help me basically write everything I want to accomplish on a whiteboard.
I mean, it will take up the size of this wall. It's like all my trials and things I could be doing, things I should be doing, things other people need me to be doing. And then we'll just go in the next seven days, I'll circle all the things I want to do ancillary on top of what naturally I have to do. And then he'll just schedule it basically every second my eyes are open. Which is good because it helps me. I sometimes fall into a trap of reactive. My content channel needs me to film this. This needs... Feastables needs me to do this. But you're never going to achieve something great if you're just constantly like a ping-pong ball being told what you need to do by your employees. So occasionally, you need to be proactive and do other things that people wouldn't think of and be a little bit more of a visionary. So doing that helps make sure I'm prioritizing things correctly and things like that.
Well, it's interesting because in the beginning, you're working for yourself because you're the creator, but then you build an audience, and then you start to work for the in a weird way, right? Yeah. There's no judgment against that, but I just noticed that in my own life. In the beginning, I'd give anything to have an audience, but it's more like me. It felt like me being me, but then it also starts to feel like now you have the audience, now you have somebody to work for.
Yeah. Because you technically couldn't just 180. Because if you did, you'd lose your audience. And so, yeah, I guess technically you're working for them in a way.
Yeah. I was going to say, what did you learn about being a boss? Because I never wanted to be like, I didn't want to have any employees, right? I never even wanted to be an employee. I didn't want to have any employees. I wanted to have pizza.
Sounds like the life.
Yeah, you know what I'm saying? I wanted to live in a park. But what I'm saying is, Shit, hold on. I don't know what it is. I think that... What did you learn about yourself about being a boss? I learned that if I don't show up in a comfortable way, then it affects how my employees are. I've learned that I have to communicate better as to what I want because people don't just know what I want. Those are some things that I've learned, learned them the hard way. Were there things that you've learned just about being a boss?
I mean, of course. Because I went from one to, I think now across everything, I employ over 400 people, so full-time. So it's like, yeah, when I first started hiring people, I was 19. No, maybe even 18. So I was a teenager with no idea. I mean, yeah, you asked what I learned. I mean, at the start, I literally went to... This is how stupid I was when I was a I literally went to a comedy club or whatever. Tarek, what was it? Comedy. It was just an open mic. Open mic. Yeah, Tareek was one of the people I hired there. It's funny. He's still here seven years later. But I went to an open mic and I was just like, I want my YouTube channel to be a little funnier. So I'm just going to go hire some random comedians at an open mic. So I just went to one. And then I just was writing on a notepad every time they made me laugh, the comedians, and then the ones that made me laugh the most. I just afterwards went backstage and I was like, Yo, you want a job? You want to help me make YouTube videos?
And that's how I first started hiring. And then after that, I went into my local Best Buy, the electronics store. It's fucking stupid, but I didn't know what I was doing. Obviously, if you want to hire people, you should just go find production people or people with creative experience or whatever, not go into a local Best Buy. And I hired seven people in my local electronics store. And so I have this ragtag group of comedians and this ragtag group of people who sell fucking laptops. And I'm like, Yo, I mixed in with some people I just hired from my high school. We're making these videos that are getting views and I'm scaling up. I'm like, Guys, let's give my three million subscriber three million pennies. They're like, How the fuck do we get three million pennies? I'm like, I don't know. We're just brute I'm forcing shit. It was an absolute dumpster fire. I didn't know what I was doing because I wish I had a mentor or something. But then after a while, I realized, Oh, maybe I should hire people who have a little bit of experience in this field, not laptop salesmen and comedians.
Over time, I started to figure it out.
But you stayed in motion, it sounds like, too, though. You kept… You were like, This is how I do it. I need something funny. I'll go to a place that has funny. I need a guy who can sell refrigerators but talk about also iPods. I'll go to a Best Buy, right?
Yeah, the Best Buy is the dumbest thing I've ever done in my life.
That's pretty crazy. Because some of those people are just smoking weed and wearing a shirt. They're not even clocked in.
Yeah, it was-Wearing a blue shirt. It was not the highest quality people. One of them ended up being a convicted felon, too. I didn't even realize that when I hired them. I was just like, Oh, Best Buy hired them. I'm sure they're fine. I was supposed to do background checks when I was a teenager. Obviously, we do that now. But I made everything. I didn't know how payroll worked or taxes. I didn't know what a CFO was or bookkeeping. It's just a lot. I just had to learn it through trial and error. But we have an audience the whole time, so it's not like I can just and then go, Oh, let me just get rid of all these best buying comedians and replace them for real people. I have to keep filming. But these videos we're filming are videos no one's ever done before. So these are really complicated things that are constantly going wrong. I think back then, one in three videos I filmed, I didn't I liked it, so I scrapped it or it got fucked up when we were filming it or whatever, because these were just big spectacles and we just didn't have the team for it.
I was reinvesting everything. There was one time where I accidentally overspent, and we were negative $200,000. That's a lot. Yeah, my mom was losing her fucking mind. I was like, It's fine, mom. I'll just next month, I think we'll make 200 grand or whatever, and I'll just spend a little less. We'll dig out this hole.
She hated it. Because she was helping with the finances?
Well, that, but we just didn't have money growing up. When I wanted to... I think one month, we made $100,000, and she was like, I'm very adamant. She's like, Just put 20% away. Just let me build a nest egg, this and that. I was like, No, actually, I was thinking of just giving me $100,000 to Twitch streamers. I think that'd be a good video people would like. For 10 hours straight, I was like, Why not give them $80,000? It's like, because I... And this is where... I'm a lot better at communicating now than I was back then. I was like, I mean, you're talking... This is a guy who grew up with pimples, didn't communicate much, sat in his room and fucking worked on YouTube videos and obsessed over business and entrepreneurship where everyone else just want to watch South Park. I didn't relate to anyone. So my social skills were negative 10,000. I was horrible at communicating things. So I just be like... In hindsight, it's obvious, but at the time, there was a huge language barrier between me and my mom because all that existed in this brain was make the best video as possible.
She didn't fully get that. That was it. I was a robot. That is what I live for. I was not a human at that time. I was just like, If we made 100 grand, why would I not spend the 100 on videos? She'd be like, Put some away. I was like, But if I put it away, I would just spend it on other videos. Why can't I just spend it on videos now? We would just do that for hours, every single day.
You're like, if I put away 20 grand, you know that I'm only going to be able to make 80% of the best video I could make at that time.
Why am I putting the money away?
To not make a good video?
Yeah, exactly. I was like, Mom, my rent is $350. The car is fine. I was like, why do we need to put away? She just be I also didn't fully realize this, but she would even get trauma to 2008 when they lost everything and went bankrupt. She was like, We got to save something. Yeah, exactly. But yeah, so that's what would make it intense. I didn't fully understand it at the time either. It would get her to the point where she would cry because I would reinvest everything. She just didn't want what happened to her in 2008 to happen to me. I just didn't care at all. I just like, Mom, trust me, videos. That was a thing for a a very long time. But eventually, she got to the point where she's like, You know what? I'll just trust you. That's when things got great because then it helped my relationship with her a lot because she started stressing less and she just believes I got it.
She's like, Jim, you'll figure this out.
Exactly. Mr. Beast, Sun beast. When shit happens, she just goes, I know you'll figure it out. I'm like, Thanks. No need for you to cry or freak out. I got this.
Wow. Did you ever do something nice for your mom? Did you guys ever go to a concert together or something? Would you all like to do anything together?
Right now, I don't really get any time off. We joke, in 10 years, all the things will do when things cool off. But no, she gets it. She actually sent me a message. I think it was four days ago, a really long message saying how she was very grateful that she still gets to work with me and do things with me and how most people in my position will push their mom away. But we do... A lot of our bonding is doing work stuff and things like that because then it's something I truly care If we went to a concert, she would see through that façade. She would know I'm not doing that because I care. Just doing it to check a box. But when we work together, it's genuinely fulfilling and it's cool.
She likes to work, too?
Yeah. The stuff she was doing when we were Building the business? No, that was very stressful. Now we have it to stuff that's a little more chill and where it's fun. We have hundreds of employees that have divi cards and all these things, and so we have a lot of bank accounts. How do you know someone's not just stealing money? Who else can you trust besides your mom to control the master accounts? Because at some point there's a master key of someone who could... I mean, if they wanted to just withdraw a million dollars and just fucking run to Mexico. That's a really big thing that I count on my mom just to manage the accounts and make sure there's no fraud and stuff like that because I don't fucking know, and things like that. But yeah, it's been a fun journey. I'm very grateful for my mom. It's crazy that mom's just put 18 years of their life just pouring everything into building up this-On real. Yeah, this human.
It's a risk, dude. You're like, this human. Most humans, look at most humans or whatever.
Wait, most humans?
It's a shaky business just being a human.
I know. Then they just unleash you in the wild, and then you just move on. It's just wild.
It's really a crazy premise.
Yeah, because I'm thinking about how... I love to spoil my mom because I'm like, You just gave everything for 18 10 years, especially after 2008 and all this stuff, worked multiple jobs just so I could... At the time, what you thought was just be a brat and work on YouTube videos. You thought just basically... It almost would have seemed my purpose in life was to make it as miserable as possible, yet you kept raising me and didn't give up on me. I think of that, and then I'm like, Fuck, I need to spoil my mom. I think of a different parallel universe where I'm not in this position. It's like, damn, I would never have been able to repay her for all that time.Spoiler.
As much.Yeah.
Or spoiler as much.
There's been recently in the news and stuff, I'm not as abrupt on it, but it seemed like they were trying to poke holes in you guys as company and stuff. But a lot of it, I don't know if there was different allegations and stuff. I don't know if it was against you or your company, but none of it, from what I've seen, there was never any validity to it, right? Do you believe that there was actually something going on at your company that was bad, or do you believe that other people, at a certain point, if your company is doing so well that other companies are outside dark interests, get upset and tried to lead like, reporters or create a negative buzz? Is that a crazy question? No, it's accurate.
The thing is, again, I have hundreds of employees that I employ full-time, but I've also hired hundreds of people in the past, and sometimes Sometimes we have hundreds of contractors just working on singular videos because the sets are so big. So we work with lots of people. It's impossible for there never to be anything negative. That's why you have HR and things like that. So no, it would be crazy to say there's never been any issues where no one that's ever worked for me has ever been unhappy or one employee has never said anything dumb to some other employee that made them want to complain or things like that. But I think the thing is it's just obviously Obviously completely blown out of proportion. That's not a thing that's just particular to us. Any company with hundreds of employees, obviously, there's going to occasionally be something someone says is something that's inappropriate or something that's not ideal. But that's when we're made aware of it, we obviously have HR look into it, or if it's something serious, we'll bring in an outside third party, have them look into it, and just tell us what to do.
You know what I mean?
It's weird for you because if something happens at Nike, then it's like there's an issue, there's something happened at Nike. But if something happens at a production company and you are basically the If you were the business, then a lot of it probably just feel-Yeah.
I have people I employ that I've never met in my life. I probably never will because we just have so many people, and some of them don't work in my hometown and things like that. So, yeah, the answer is like, it's absurd to think that hundreds of people, or sometimes over a thousand, when we scale up contractors, working together all these hours, that they'll never be any issues. And, yeah, all I can really do is make sure I'm not creating an environment where we're influencing that, which we're doing our best. And then when those kinds of things happen, just bring in someone to look into it and just be like, Tell me what to do, because I'm a fucking YouTuber. You know what I mean? Someone says something like, Hey there, darling, or whatever, and then that person feels like that was inappropriate. I don't want to be the judge of that. I don't want someone in my company to be a judge of it. I want to bring someone in and be like, Yo, talk to them, gather the facts, and you tell me what I'm supposed to do, which is what we do.
And that's all I really can do. Yeah.
It would seem like, God, it would just seem like so much stuff is out of your hands when it's got to be tough when you're a creator because you want to do everything. You want to do everything and have it as a business scales. It's tough because you can't. What else would I want to ask you about? I wanted to ask you aboutOh, he's got the flash cards. Sorry, dude. No, it's good. I went as long as I could.
That was a long for me.
We were talking earlier about philanthropy. You've taken plastics out of the You help people with eyesight. You put the water. You've done water wells in Africa, Zambia?
Oh, yeah, in Africa. A hundred wells all across Zambia or Africa.
Is there an overall goal of a big crazy vision you see for the future of some philanthropic idea?
For us or just in general?
Yeah, just in general. It could be anything.
Well, the thing I've been focusing most of my time on in that area recently is for Feastables, obviously, chocolate is made of cocoa. There's a lot of unethical stuff that goes on on cocoa farms. I don't know if you're aware of that, a lot of child labor.
I've used, yeah, it depends on what farms we're talking about. But there's some definitely... Yeah.
And West Africa. Majority of the world's cocoa comes from Cotevara, Ghana. I believe 70% of the world's coco. Kuntabhar Havana? Cotivar.
Cota. Cotevar. Cotevara.
Cotevar, yeah.
Cotevar.
Yeah. Cotevar. Yeah. And then Ghana, they're on the left.
Oh, and Ghana. Cotevar and Ghana. Yeah.
Two countries are on the left side of Africa. It's like the round part right there. It's the perfect place to go grow cocoa. But 46% of the labor on farms there, which is where almost all the cocoa in the world comes from, is child labor. So it's just a lot of things going on there. And so that's where I've been focusing a lot of my attention, because obviously we need a lot of cocoa for feastables. And so we used to I get our cocoa from Peru, which ethical sourcing is not as big of a problem over there. We use a lot of family-owned farms and blah, blah, blah. But the thing is, there's not enough cocoa comes from Peru to supply big chocolate. I wanted to show Saying, I ethically source my cocoa from Peru doesn't really prove anything because big other chocolate companies will just go, Okay, but we can't do that. There's not enough cocoa in Peru, so that doesn't count. It's not possible to ethically source cocoa in West Africa. I knew if Feastables kept growing, eventually, we'd have to switch over there. This past year, we switched our supply chain over there, and we've been just working with...
Have you ever heard of Tony Schacaloni?
Probably not. Tony Schacaloni? Yeah. No, and is it a real person?
Well, it's a reporter who went super deep in exposing the chocolate industry and chocolate labor.
Really interesting guy?
Yeah. He was like, No chocolate companies would ethically source their cocoa. He kept exposing them, and none of them were doing it. Let's have him.
Would he be a cool guest, you think?
Yeah, he'd be Wow, it sounds crazy.
I didn't know there was bad chocolate out there.
Yeah, so he started his own chocolate company to prove that you could ethically source it. He called it Tony's Chocolate Only because it's the lonely chocolate brand.
Oh, yeah, I've seen those.
Yeah, badass, baller company. I've been working with them to figure out how we can also ethically sourced our chocolate because they're the only ones really doing it. Clean Coco, dude. Yeah. We built a supply chain with them. All our farmers were fair trade certified, and then we pay our farmers a living income because a big reason why there's child labor is because farmers in West Africa just don't make enough money. If you're to rank the issues, the number one issue is just income. They just can't even afford to hire adults. They don't make enough. What they do and what we're doing for Feestibles is there's a living income reference price where they basically look at the cost of bread, the cost of living, cost of inflation, blah, blah, blah. And they go, If a farmer were to sell you a metric ton of beans, if they don't get paid this number, then they won't be able to make a living They won't be able to live, which then means they'll be forced to use child labor because if not, that's the only way they'll be able to survive. Right.
So they need to make- So they have to have children working.
Yeah. So they need to make, and I'm paraphrasing this in mild high stuff, but they need to make this theoretical number, which is a living income reference price. And so that's what we guarantee our farmers. So if they theoretically sell us the cogo, a metric ton of Coco for less than that, we'll pay a premium on top and be like, no, here's extra money. This is what you need to make so you can actually live. But we don't want child labor on the farm. So we'll guarantee you'll make this much. But I don't want to see fucking nine-year-old Timmy on the Coco farm. You know what I mean? So that's the big thing. And then they have farm coaches that... Because another way To help farmers make more money is not just pay them more, but it's also help them get more yield out of their farms. They have coaches that will help counsel them and theoretically try to help them get 5 or 10 % more yield out of the same hectares they have, occasionally give them some supplies. It's very It's all about getting it because it's an income problem for a lot of them why they're using child labor.
You could go to the farm and be like, Stop using child labor. But if they can't afford-If they can't survive.
Yeah. If the family can't eat, if the kids don't also work. Exactly.
That's been A big journey I actually spent recently a week in Ghana, just going through the whole supply chain. I worked on the farm, and then you laid the... Cracked the crack the pods laid out to dry, and then saw where they dry, and then where they store the beans, and even how the government does QC on the beans. Went through the whole thing all the way to the ship. So this has been the last year, probably a good fucking chunk of my time has been going to figure out ethical sourcing with them because it's very expensive. I just want to make sure we're doing it right.
Yeah.
Also, that's really a big form of philanthropy itself because just teaching these people how to do, how to have more success in their own lives, that stuff is huge. You teach one person in an area, and then they can be a leader and teach other people. It's like you don't even realize the residual effects of that.
The bigger thing is, I hope to get it where if Feastables keeps growing, where we can be like, Look, we're a big chocolate company, and we're ethically sourced, and we're profitable. Then we can look at other big chocolate companies and go, You have no excuse. Right now, they can all just say, It's impossible. You don't understand. You don't have scale. Companies are sized. This is a fairytale dream because no one's doing it. That's actually doing serious revenue. If If you can get to that point where, theoretically, we're selling a billion dollars a year of chocolate, and it's ethically sourced and it's profitable, then they have no excuse. Exactly. Because there's over a million kids in child labor on Coco Farms in West Africa right now. No way. Yeah. Feastables itself is not going to be able to get all a million out. But if we could theoretically get tens of thousands of kids out of child labor and then use that in my platform and stuff like this to bully everyone else, then hopefully that can create a snowball that gets hundreds of thousands of kids out of child labor. I love that.
Big chocolate's going down, boy. I I hate Three Musketeers. I'll say it out loud. When people eat them, and I'll say this, When people eat them, I judge them.
No comment. I don't want to get soon.
I'm just saying I don't like them.
Yeah, he does not like Three Musketeers.
I can say that, can I?
Yeah, you could say that.
I don't like them.
I could say I don't like Three Musketeers either. Not because of anything. Just I don't like them.
No, I don't know any of their behaviors. I don't know what they're doing before they mail it to me or whatever. I don't like it. I never have liked it. I don't I don't even believe in it, which is also a way that I feel about it. When I open it up, I don't even believe in it. And Paydais, the nuts aren't any good in them anymore, and they were better when my mom.
Paydais, I feel like if they had a little more saltiness, a little If they had more nuts, those things would be the bomb. The chewy stuff in the middle is just a little too overpowering now. I agree. Paydais are so close to being a phenomenal product.
Yeah, and the nuts used to be a little more. They had more edges on them. They looked like more nuts.
Bro, I relate. I had a payday recently. I thought the same thing. I was like, this fucking shit in the middle. There's no flavor. I want more fucking salt.
It fell off for me, and I don't know when. My mom used to get them sometimes. It would be a special thing that she would get, but she would let us watch her eat them. I'm going to tell you this. You're so big on YouTube. Do you ever deal with sanctions and stuff on there? Have you had to deal with that? Is that a conversation you have with them? Sanctions? Or they say you can't do certain things. Do you have to submit all your videos and go through a process like that? Well-can we even talk about that?
Yeah, we can talk about it. The conspiracy theorists are going to run away with this. But a lot of... There's a higher ad... What is it? When you get bigger, there's Google Preferred or whatever, where it's for bigger advertisers, like Coke or whatever, premium advertisers, they want to make sure they're not advertising on bad content. For bigger channels, YouTube, they'll review your video before it goes up just to make sure it's clean and you're not just saying Hitler a thousand a lot of times to make sure it's good for bigger advertisers. So they review it for that, but they do that for, I believe, thousands of creators right now, but you don't have to do that. It just helps you get higher ad rates. But no, I just post whatever. They don't know what I'm doing or anything, and they're pretty chill.
Do you think they're in a tough position?
Just having to set up parameters for different videos and the effect that it could have on certain people and that thing.
I always just think about it from my perspective. I'm always like, Well, we're upset. Sometimes like, oh, they make us take this joke or this thing. They may not... The thing is, they're not making you take it out.
They're just saying, if you don't take it out, you won't get higher ad rates. That's a good point. Think of any brand that spends a billion dollars a year on marketing. That's them saying, Hey, YouTube, if any of these things are in a video, We don't want to be on it. And YouTube just going, Hey, take this out, or we can't put these premium ads on you, which I think makes perfect sense.
Yeah, that's what I'm saying. Sometimes I only look at it from my perspective. I'm not able to look at it from like, Oh, also, this is a platform where they allow us to put our stuff up. Exactly. And then so they also are trying to do business as well. What else do we have here? We're almost done.
We can keep going. I'm having fun.
You don't drink, right?
I've maybe drink five times in my life. I don't like the way it makes me feel.
Is it out of control that it makes you feel, you think?
No, it just like... Well, so I didn't drink alcohol until I was 23 or 24. I wanted to stay the fuck away from it because I have a very addictive personality. My goal was to go my entire life without ever drinking alcohol. But then I was with Logan Paul one time, I was at a casino gambling. Then Paul was there, and then he was like, Let's hang out.
Was it a UFC fight or something?
I don't even remember. It might have been like Floyd Mayweather versus Conor McGregor or something. Oh, yeah. I don't know. I was like, Okay, we can gamble together. Then we're walking to the tables, and he stops by a club. He's like, Let's just go in here. It'll be one minute. I was like, Oh, my God. I fucking hate clubs. They're so boring. I go in there. One minute turns into two hours, and I'm just so fucking bored. I just caved. I was like, Okay, I need to just drink. I'd never drink in my life, but I'm like, something. I need something. I'm dying.
A lot of people need a drink to be around the pause.
That was the time I did it. Then I was just like, I just feel weird, but it's not a happy weird. I just don't like it. You don't dig it.
I think it's getting less and less popular in the world, especially with younger generations. They just think it's dumb.
I don't know. I don't know how to describe it. It just makes me feel stupid, but not a good stupid. It's not like a happy stupid. It's just dumb, a waste of time.
Yeah, definitely. I've done a lot of that. In July, you tweeted, If you were to lower the age for president that you might run, do you still think that ever?
No. I might when I'm older, but not... If they lowered it, that was mostly a joke just because I knew people would freak the fuck out and talk about it. It would be me. But I would If I were to... It would probably be when I'm 50 or 60 because I would need to accomplish everything I want in business and stuff, and then probably take 10 years, and I'd have to go be do something at the local level and then the state level and work my way up. But yeah, we'll see.
But there could be potentially a President Beast. You never know.
Oh, yeah, 100%.
You never know, especially after you learn a lot. Has Elon ever reached out to you to do something cool together? Because at a certain point, you guys are both like, pioneers certain schools of thought and certainly creative folks.
Yeah. I mean, he's pioneering, taking us to Mars, electric cars, talking with your phone through your brain, digging tunnels, fixing traffic, getting rid of a trillion dollars of waste in the government now and this and that. I'm pioneering funny videos. I don't know if I put those in, but kidding. But we bumped into each other at the Super Bowl, said, Hi. I I think he asked me, Do I think people call X Twitter still, or do people call it X? I was like, Yeah, most people call it Twitter. I've noticed. He's like, Interesting. I think that was the gist of it. But outside of that, no, not really. I mean, I'm in talks with people at SpaceX and even cooking ideas and things like that, but not Elon himself. Yeah.
We tried to ask if we could interview the two people stuck up in that show.
Oh, my gosh. That's going to be crazy.
I wanted to be the first one because people were like, Who you want to get on your podcast? And they're like, anybody. And I was trying to think, who can you not get in? Like, oh, somebody's not on Earth. That's who you got to get. Somebody is just loitering or whatever. I love how they're not aliens, but yeah, it's like, all right.
Do you think you could get Elon on here one day?
Do you think it would be good? I think maybe. They offer to send me a Starlink if I want to get one. I might get one. Are you using them? Oh, yeah.
Starlink is amazing, bro. When you're in fucking Zambia in the middle of nowhere, it's the only... It's Starlink in Antarctica was amazing. Antarctica, you're in the middle of nowhere. I mean, literally, the furthest from human civilization on the planet. Yeah, you can get internet. It's such a phenomenal product.
Did you see anything cool? Because a lot of people say in Antarctica that they're hiding secret stuff up there, that there's that energy.
Yeah, Antarctica. You should go to Antarctica at some time in your life.
I would love to go up there. It is.
You You go to South America, and then you get on a Boeing 747, an actual commercial plane.
You go to South America?
Yeah, you go all the way to the very bottom of Chile.
Because Antarctica is at the bottom. Yeah.
Then you board a commercial plane. You're flying like fucking Delta here, and it just starts flying. You fly over the ocean, and then you see just this endless abyss of white snow and mountains, and you just keep flying deeper and deeper and deeper into it. Then you just see this just fucking ice runway. I mean, it's the sketchiest thing you'll ever see in your life. It just lands this commercial eyeliner there. I had no idea of any of this going into it. I went into it pretty raw. You get off. It's just this janky little ladder thing typey. Yeah, go down one image. Right there, that one, click on it, because they have to brush all the snow off. Yeah, that's what you land on. Just ice. Then that's not the one we went to. But then there's just this research facility where there's three big tents that researchers work out of, and then there's 100 tents that they all live out of.
So there's no actual terminal?
No, because the time where it's sun 24/7, but then there's these intense winters, three or four months a year where it's dark and You can't be there. So they have to pack everything up and leave. You can't leave anything behind. So it's a temporary thing. And so we get out and there's all these researchers doing experiments and cool shit. And I'm just like, Hey, I'm here to film a video. And then a snow... So we were supposed to We'll just be there for two days or three days or whatever, but a snowstorm hits. What we were going to do is just go out in a random direction and then just set up a camp in the middle of nowhere in Antarctica and try to survive for 50 hours. But there was an intense snowstorm, so we had to sit in these research facilities and wait them out. One of them was so crazy. It's this tent with door. It flew the door, flung it open. It was so intense that we had to hold the door shut because it was barreling snowing. I'm like, My God, I think we're going to die. It was crazy.
They were like, We haven't had a storm like this in a while. You have all these little tents that you live in, the big communal tents where everyone hangs out and stuff. The little tent, we had to build actual snow walls around our tent because there's so much wind blowing that our tents would have got swept away. We had to barricade the... I'm like, This is just the normal thing? They're like, Yeah, that's just what happens. You're building a wall around your metal pole reinforced tent that you're going to sleep in. When the winds would pick up at night, I'm like, Fuck, is my tent just going to fly off?
There's nowhere to run to.
Yeah, you just run to the bigger tent. But it was crazy. Also in Antarctica, probably it's like, you can't pee or shit in the snow or anything because you can't leave anything behind. That's massively illegal. Everything, all your waste and stuff, you have to store and carry and hold and that stuff. Fly back with it? Well, they will, but you'll just put it in a piss tank where they'll hold on to it and the shit and the shit bag, this big shit thing they had. But also you get snow blindness because everything's white and the sun reflects. You have to wear glasses when you go outside or it'll literally blind you, which was like, that was crazy.Yeah.
Imagine First of all, you're almost blind. Can't shit.
Yeah. Well, so you wear these like, tinted glasses.
What are you even doing, dude? It's like you're 80 years old.
It's so beautiful, though. It's like crazy to just see you're just in the middle of nowhere. It feels like you're on a different planet. Sometimes you just walk outside, you just walk in a direction, you just see nothing anywhere. It was awesome.
Is there a zoo or anything like that? No, there's nothing. No animals, nothing? No roads or nothing, huh?
No, there's literally nothing there. I And so after the snowstorm calmed down, we just went out, got on these little skis or things, went far away. But this is where it gets scary because there's crevasses and ravines and things like that. So you could be walking and then just fall 100 feet and die. Because the snow could have slightly piled up over a 100-foot gap in between the ice or things like that. So you have to have this device going in front of you that checks to make sure there's not just a giant hole you're going to fall in. You have to mark everything. So we go in this random direction, scan everything, and then we scanned this little 100-foot, square-foot perimeter, put up flags, and it's like, Guys, if you walk across those flags, there's a chance you'll fucking die. So boys, stay within this unless we scan more areas. And then we just started setting up tents, Rob dogging it in the middle of nowhere, Antarctica, far away from the research facilities. And it was a fucking awesome experience. And then there's this mountain that no one had any records of someone climbing.
So we climbed this pretty tall mountain. I got to name it, which I named it Shopify because they sponsored the video and helped make the whole thing happen. But it was crazy, man, climbing up this mountain. I had no idea how we did Can you pull it up? Just go to the 50 Hours in Antarctica.
Is it nice? There's no people. There's not like, Antarctica. You can't go to a bar. There's nothing.
No, there's literally nothing. There's research facilities.
Do you think there's crazy stuff going on down there? Like they say, there's a lot of-No, I don't think there's anything.
Yeah, so you look at that. It's fucking crazy. Yeah, we were deep in there.
It's super cold, huh?
Yeah, it depends on the time. Well, so the problem is when you move around and you have so many layers, you start to heat up, and then you take the clothes off, and then you get really cold. Yeah, so you look where we went to.
Is there a chance that at one point it was thawed out and it was a normal land and we'll be able to explore it one day and we just don't know or that's complete nothing?
It's not straight. Those are real rocks and stuff, so it's ice on top of stuff. So yeah, there is land. It is crazy that way.
Oh, my God, bro.
Yeah, look at that snowstorm we got hit with. This is after we left the research facility, and Now we're going to set up camp. Yeah, those are the goggles you have to wear to not go blind. Then right here is where-It's like a human I did a rod.
Oh, that's the island? That's the mountain you named?
No, that's just the black mountain. That's your camp? Yeah, the mountain's behind us over there. Then this is us setting up our tents. We're just a bunch of stupid kids. I don't know how we pulled this off.
Yeah, you could have lost a kid easy.
Obviously, we had a safety expert there.
Yeah, but obviously, that's it.
Then just skip ahead towards the end where you see me climbing the mountain. It's probably... Yeah, I don't know. Maybe after this or before it. I just wanted to see.
That's just an ice thing you're in?
Yeah, keep going to the left. Is that an igloo? No, that's the tent, but it's metal reinforced. Yeah, to the right a little bit. Yeah, right there. Just hit it. Right click a couple or double tap. Yeah, so look at this right here. This is us climbing up the mountain. Look at those views. It's fucking gnarly.
Shopify mountain.
I did an ad read. I was What's the most interesting time I could do an ad read? I was like, Where people wouldn't click off? I was like, You know, while I'm climbing this mountain, it'll probably be more interesting.
Do you think you'll get to do a video with Kim Jong Un ever? I mean, Like a game show to help some of his citizens?
I feel like they would think it's Western propaganda. I don't think they would let me. You know when I first started uploading in China, they called me like an American capitalist or whatever. We posted some of our videos that got views. They're like, This is an American. You're a capitalist. I stopped posting the videos where we give away money and just more the challenge videos, and then they're like, Oh, this is cool.
They just don't like the money as the goal.
Yeah, I don't know.
They don't want to inspire. They don't want their people to see that.
I don't know what the logic was, but I just noticed that a lot in the comments. I was like, Okay, let me just switch up what I'm posting over here.
What do you watch on TV, man? You're anything?
What am I watching? I'm about to start Penguin, the HBO show. I haven't started that yet.
Oh, yeah, I haven't seen that yet either.
I was on the list for tonight. Honestly, I'm watching Beast Games. I've probably watched that episode we watched earlier 100 times.
To give still notes on it, I think of things. Yeah, notes.
But now I just get enjoyment out of watching other people watch it because that episode is mostly locked. But I'm like… So good, man. Yeah, I've watched maybe 30 people watch it. It's my guilty pleasure is just watching other people watch my show.
It's awesome. To know that it's more for adults, it's like, I think you're right. I think you're perfectly right. When you think about Mr. Beast, it's like you There's a part of you that still thinks part of it's for children, and it is for children, but it's also for everyone.
But Beast Games is definitely for everyone. It's the most aged up, mature stuff we've ever done. I just can't wait because we spent over a year working on that. I told you how much money we spent on It was so much time and effort. The YouTube videos you make, and then you upload two months later, to sit on this for so long, and we have 10 episodes of it filmed, it's like, just to put it out in the world, just fucking awesome. God fucking damn it, I can't wait.
That's something that excites you, just to see people see it?
Yeah. Oh, I'm so excited. Because most people have no idea what it is and the ones that are going to watch it. I feel like their minds are just going to be so fucking blown.
The fact you told me everybody's on their own individual platform, and how many platforms were there?
A thousand. Towers. Yeah.
That's crazy, bro.
Yeah. I had to build a thousand of those. And then a thousand... Well, we need a 3,000 hydraulic presses or whatever they're called to open them. And 3,000 hydraulics. And it's like to build those and then a thousand foam pits and a thousand crash pads. And then we had to rig up a thousand lightings and a thousand GoPros. And then to build all that and then the screen's on the side. And I mean, even just $5 million of real money having that there and all that stuff, and then building the sets. And that's just one of the 10 episodes. You know what I mean? We had to do that 10 times. Built a fucking city. Name one show who has just gone, Okay, this field, build enough housing for 500 people, build a sports facility, build two massive five-story towers, build a helipad, build this, build that, build that, and make it look good in a wall.
Closest thing I can think is that Angola Prison Rodeo. Have you ever heard of that? It's down in-No. Outside of Baton Rouge. I mean, it's not like what you're talking about, but it's like they put on a pretty good event once a year down there, and the prisoners do the rodeo.
Wait, what?
Yeah. The Angola Prison Rodeo.
Angola Prison.
Pretty awesome if you're into that stuff. But yeah, you would definitely be able to do this way better. But just letting you know there's a little bit of competition out there.
Wait, so those are prisoners?
Yeah, they put them all in this circle, right? If you leave the circle, they send the bulls through. If you leave the circle, you lose, right?
What do the prisoners get out of it?
I think they get Tom with a basketball or something. I don't know what the prize is. I have to look and see what the prizes are.
This is crazy. What?
He stayed in there. This is-He really wants that prize.
Right.
But yeah, just to let you know, so there is a little competition out there. The last question I have for you, you ever seen that show, Hands on a Hard Body? You ever see that movie? No.
Wow. Hands on a Hard Body.
There was a car. Somebody went to a mall.
Oh, that one?
The documentary, yeah.
I haven't seen it, but I've heard of the last take, hand off car, keeps it type. Yeah. Okay. I've seen a clip of that on TikTok.
And they all have their hand on a hard body. The original one is great. There's a musical now? That's hilarious. And the guy's like, nothing getting me to take my hand off, but he's gone.
We did last take, hand off Lamborghini, Keep It. He did? Yeah, with 50 people.
Well, this is how somebody walked up and was like, Hey, you want this chocolate bar? And I got like, I would love it. And he took it off. He took it off. Both hands. Damn. Who takes a chocolate bar off somebody with both hands?
And he made a mistake. And he lost. Yeah. So we did one, too, where took a million dollars in cash, had people put their hands on it. I think one of the four people, I don't remember. Because after 18 hours, you start to forget. You're not 100% focused. I think he just reached to grab something and it was like, oh, shit, and lost a million dollars.
They say that the world will be changed by individuals and humans. Sometimes you start to think that that's not going to happen, that people are going to expect the government to do it. But then I think you meet somebody like you and you're like, Wow, anything is maybe possible, I think that's a feeling that I really got spending time with you today, man. Yeah, thanks for sharing your new show with me. Is it tough for you to... If you spend so much time working, is relationship something that's hard for you to navigate? I know you said you have a relationship. Is that a tough thing for you to drop in and also be a regular person? Because I'll notice, I'll invite a girl over, and then I'll sit there and do work.
Yeah. Relationships, just even outside of dating, have always been a problem for me because I I think this might have been a traumatic experience because I still picture it to this day and I occasionally have dreams of it. But I remember when I was 15 or 16, because I was so obsessed with YouTube, I remember at lunch one time, one person literally just looked me dead in the eyes and said, Do you know how to talk about anything besides fucking YouTube? And I was like, Whoa. And then I was like, Okay, I'm going to not talk about YouTube. And then, so I just didn't talk. At one point, someone unironically asked me if I was mute because I was just like, in my head, I was like, Well, people think I talk about YouTube too much. I don't know anything else besides YouTube. I just didn't know what to do. It was very dramatic for me because I was so fucking obsessed with it growing up. The problem is, though, back then, I thought, Okay, I'm a freak of nature. I'm the problem. I tried to watch South Park, and I think it's a good show, but I just didn't find it interesting.
My opportunity cost brain back then I was like, No, I need to be working. This is blah, blah, blah. I just never related to anyone. I thought it was because I'm a freak and it's all me, me, me. But then when I was 18 or 19, I got a little smarter. I realized, No, it's just in my school, there just weren't people who are interested in the same things as me. I was like, But it is what it is. I don't need to change who I am. I just need to change the people I'm around. And that was a big turning point for me. And so, no, I don't struggle with the relationships. Well, I mean, if you just put me in a room with someone who isn't trying to achieve anything or doesn't want to do anything extraordinary and just wants to play video games and blah, blah. Yeah, I mean, I wouldn't relate to him. It'd be a struggle. But you put me in a room with someone who is building a business and trying to do something cool. We could probably talk for 10 hours straight. You know what I mean? So it's just all who you're around.
It's just those people are pretty rare and you don't just stumble into them. You have to be very diligent to have those people in your life. So yeah, just putting myself around the right people has helped like crazy. And My current girlfriend, she's amazing. She understands that, like growing the channel, making great content. Right now with Feastables, because we're trying to build an ethical supply chain, so I'm doing this on fucking steroid hard mode and all these other things I'm trying to do. It's not easy. She gets it. You know what I mean? There are just some days where I won't be able to come home. There are just some days where I'm going to film for 16 hours and I will come home and I don't even know if my eyes will be open. I'm going to come home and just pass out because it was so intense. It's great. We We communicate really well and that stuff, and I'm very happy. But yeah, I guess that's the gist.
Did you have to say, Can I subscribe to your heart? Or something like that?
No, it's actually nice, though, because one thing I've found is... Because we're not robots, you do have to take time off, even though I hate that. You can't work all the time. I found that in the past, I would just... If I went eight days really hard or nine days, sometimes I could get it to 10 or 12 in a row, I would just wake up and just feel like shit and crash, and I need to watch an anime or something to decompress and blah, blah. But I found if I consistently spend time with my girlfriend, I don't boil up to this point where I'm so stressed and I need to crash. I'm losing my mind. I'm borderline going to have a mental breakdown. You know what I mean?
Yeah, I navigated a little bit better.
Yeah, it's like, because then I get these it's like decompression shots when I hang out with her more consistently because it's like, when you just go home alone to an empty bed, it's like, what do you do besides just sit there and think about work? But if you have this beautiful woman, you're like, oh, this is cool. Let's talk about things. It helps you take your mind off work. I've noticed that's been a good benefit is I just don't have borderline mental breakdowns as often.
Yeah, connection. Sometimes you got to connect with people. They put you in a little bit better place. Yeah, it's important. Jimmy, thanks so much, man. Thanks for spending time, dude. I'm definitely a fan. I'd love to chat against them about business or something. It's funny, you meet people, sometimes you think they're your hero or they're great. Sometimes once you learn about them, it's like, whatever. They were better to see from afar.
I'm sorry that I was better from afar to let you down. Maybe next time.
I was going to say that's not the case, man. I'm excited for everybody to see Beast Games.
Are you ever doing a show in North Carolina?
If they're children or adults, yeah, man, we'll come over there for sure. I'll invite you.
Yeah. If you do a show in North Carolina, we'll be there.
I'll invite you to one. Thanks so much for all the content and entertainment. I'm excited to see what you do in the future, man. I think you inspire a lot of people.
Stop being so nice.
I hate getting compliment. No, but I think it's just like anything is possible. I agree. I hate fucking getting them. That's why I'm giving them to you.
I'm going to start complimenting you. This podcast was amazing. You had great questions. It was very free flowing. I thought, sometimes you just go on a podcast and it's an absolute shit show, but this one wasn't. I think you're very exceptional at what you do. Hey, watch your mouth. Your vernacular is very good. I just really loved your shoes and how you did things. I thought your squad was pretty good. They're very welcoming. You made sure I had two cans of Celsius. That was awesome. Just all around It's a good environment and everything.
Thanks, man. Well, we'll see about that.
Mr. Beast. To close it on this, am I the only one that feels uncomfortable when people talk about you like that? Oh, I can't see.
It makes me really uncomfortable. I can't wait for them to get done saying something nice.
Exactly. I've had to train myself to just sit there and take it because I used to always change the subject, and it would make it even more uncomfortable and then awkward. Now I've just practiced doing Because before, I noticed my default would always just be to... There's people that start complimenting, and I just change the subject instantly.
Yeah, me too. I'll be like, Oh, that's sweet of you to say, We should go outdoors. That's what I'll say.
Or I'll be like, Yeah, interesting. Anyways, so...
It's very sweet of you. I was wondering the other day if the Jets will win anything this year. And people were like, What are we even? But yeah, it's gotten... Sometimes you navigate it a little bit better as time goes on. Is this brand also paying? No, I just like their water.
Wait, so Celsius had to pay, but these guys got it for free.
Yeah, but we'd like to get a water. My goal one day is to make a water.
I want to see if that makes it in.
This is my goal to make a water. I want to have a wellness facility for people who are recovering from addiction. It's on land that has an aquifer So they can access water. And the people that are getting well are helping to create-So you employ the people with addiction so you get them out.
Yeah.
And then the water gets sold and the money goes to the facility. Because so many people have been ruined by addiction that our government supported, or didn't really combat, like an opioid epidemic. I'm like, well, how do you beat them? And you get something everybody needs that's clean for people, which is water. And then every time they buy it, they're helping somebody get clean.
Or what if You give them drugs and they go sell drugs, and then they just put their addiction to good use.
That's what you were talking about? Yeah.
I feel like that'd do better because they probably know the drug landscape and other addicts really well.
That's a good point. You're putting them in a whole new territory.
Yeah, exactly. I feel like just lean into what they're good at. They're a drug addict. Just let them sell drugs.
You know what? We'll try both. We'll try both. Okay.
We'll get some-All right. He's been trying to end this for five minutes. All right. Bye. Thanks. Now, I'm just floating on the breeze, and I feel I'm falling like these leaves. I must be cornerstone.
Oh, but when I reach that ground, I'll share this piece of mind I found I can feel it in my bones. But it's going to take.
MrBeast (aka Jimmy Donaldson) is a content creator, entrepreneur, philanthropist, and considered by many to be the biggest YouTuber in the world.
MrBeast joins Theo to talk about the insane scope and stakes of his new show “Beast Games”, how he struggled for years on YouTube before taking off, and the motivation behind some of his most talked-about philanthropy projects.
MrBeast: https://www.instagram.com/mrbeast
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Music: “Shine” by Bishop Gunn Bishop Gunn - Shine
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Producer: Zach https://www.instagram.com/zachdpowers
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