Transcript of Is Being Seen Worth Losing Yourself? Authentic Brand Visibility with Sarah Snyder

Welcome to Notes from the Edge, where we have the conversations we should have been having all along. We talk about the things that we're not talking about. I'm your host, Lisa Lacey, writer, trauma educator, executive advisor, and author of the upcoming memoir Notes from a Certified Madwoman. Welcome to The Edge. Hey, hey, my friends. Welcome back to another episode of Notes from the Edge. I am your host, Lisa Lacey, and this is the place we have the conversations we should have been having all along. Guess what? You ain't talking about it. So today we're gonna, with special guest Sarah Schneider, and today we're exploring how trauma human psychology, authentic storytelling, and emotional intelligence— one of my favorites— shape credibility, build trust, and help leaders become visible without sacrificing their mental health. Before we dig in, let me tell you about Sarah. Sarah is an MA LPC and communications strategist, licensed professional counsel— counselor, and head of partnership development at Wasabi Publicity. How much do we love them? With a background in trauma treatment, crisis response and mental health leadership, she brings a unique understanding to human behavior to the world of public relations. She helped develop a nationally recognized $25 million mental health crisis response initiative and has managed residential programs for trauma survivors.

Today, she helps entrepreneurs, healthcare professionals, and thought leaders build credibility through authentic communication and strategic media visibility. Her experience includes securing media placements in USA Today, MarketWatch, Channel News, and other national outlets. A former— this is cool— women's professional football player and competitive strength athlete. As a former CrossFit box owner and Gracie Jiu-Jitsu certified training center owner— I dig that— she brings lived understanding to resilience, identity, and leadership under pressure. Sarah, welcome to Notes from the Edge, my friend. How are you today? I'm good.

I was like, thank you so much for having me. Can you introduce me every single time? Every party, every event, I'm gonna have you introduce me.

All right, I'm there. I'll be your MC. I'll just walk around and MC you. It's always easier when somebody else says the great things about us too. Bios are awkward, especially the, the shows that they're like, well, tell us about yourself. And that I'm just like, uh, I don't know.

It's like you go blank. You're like, I don't know. What do I do? Who am I?

Which part, right? Well, Sarah, it's Notes from the Edge, my friend. Welcome in. We're gonna dive right into the juiciness. Are you ready?

I'm ready.

All right. I want to know from your experience how trauma can get in the way of us as leaders and wanting to get our message out in the world and us showing up and being seen. How does it get in the way for us?

Yeah. So one of the things you find with trauma is oftentimes there becomes something called dichotomous thinking. So it's black and white thinking.

Hmm.

And so sometimes with leaders, we take the approach of, I need validation from everyone else around me, and I'm going to fake it so that I get the validation from everyone else around me. Or it's like, we lead, but we kind of hide. So we're not really comfortable being out front sharing, you know, like this, right, on a podcast or on a YouTube show. And so it's kind of like one or the other. And there's a gray, right? There's a gray area here. And so it becomes this work Of who am I and how do I feel safe within myself? And then once I feel safe within myself, right, like, what does that look like expressing myself in a world that sometimes is going to reject me, but it's okay because I know me, right? And how do I share my story in a way that if I get rejected or people don't receive it, that that's okay too, because I'm sharing me and I'm comfortable and I'm safe with me. And so I don't always need that validation to come back. I don't always need that approval to come back. And that is a tricky area in leadership, right?

Because you want your team to like you. You want your team to do what you say. You want all these different things. And the same with PR, right? When I'm doing this interview, I want people to like me. I'm not out here being like, don't like me. And so it's that gray area of how am I myself and secure within myself? And knowing the right people will receive me and the people who aren't right for me, that's okay.

Oh, it's such a beautiful way, way to look at it. And you're right. So many of us, no matter where we struggle, do have that, that black and white thing. I mean, we want to belong. We want to be accepted. We want to be loved. Talk to us about how, how you help people in your, in your agency at the publicity company deal with when they get the people that aren't gonna like them? Because it's always gonna happen if you're out in the public. It's going to happen. But so how do you walk them through? No, no, no, you want that because those aren't your people.

Yeah, it is literally having the conversation what you just said to me. It's, it's okay. Like, those are not your clients. Those are not your people. And also, we tend to focus on the 1 or 2 negatives instead of the 100 positives that we get, right? And evolutionarily, that makes sense because we had to do that to survive. And so it's, it's literally survival skills kicking in. Trauma or no trauma, it is survival. You're trying to survive in a society where it's important to belong. And so it's teaching people it's okay that you got a couple negatives. It's okay. That's, that does, that's not does not necessarily affect you as a person and who you are. And having some of those hard conversations and, and having people develop the security within themselves to know that they're doing good in the world. And that's what we at Wasabi Publicity are all about. We want to promote people who are doing good in the world. And at the end of the day, your message, your motivation, who you are, That's the most important thing.

It is. It is. Well, Sarah, what— when you, when you were working in, in trauma crisis and kind of helping people get grounded in themselves, what would be one thing or a first step you would tell people to kind of really recognize who they are as individuals so they're not taking everything so personally? What's one step or, or one suggestion or invitation you would have to somebody to start to really get to know who they are as a human?

So a big piece of it is getting in touch with your emotions, especially if you're a woman. What are you feeling? What are you needing? Like, what is going on inside of you? And knowing it's okay to be angry. If someone crosses a boundary, you can be mad about that, right? If, if someone gives you an amazing present and you want to tell 1,000 people this person did this Amazing thing for me, and share that joy with the world. Share that joy. It's okay to feel that joy. It's okay to feel loved. And so starting there is like, what is going on with you emotionally? Is it? Are you okay expressing that? Are you okay identifying that? And it sounds so like basic, but it's so foundational how much we just push through our emotions and excuse away our emotions and say, well, shouldn't feel that way. I shouldn't think it's okay. Emotions are healthy, but let's take the next step. Let's feel it, acknowledge it, and then figure out how to do what to do with it.

I love that. Well, and I love your focus on emotional intelligence. I taught emotional intelligence in addiction recovery centers across Georgia for a while and saw the, um, amazing changes in people's lives from increasing emotional intelligence. How important is EQ, EI, emotional intelligence in this work of showing up and being seen?

Very important, especially as you grow, um, in— especially as your audience pool grows, right? Amen. Yes, as you're— yes, as your audience pool grows, that emotional intelligence is going to come in very handy because it's what allows you to stay authentic despite what's going on around you, positive or negative, right? Because even sometimes our egos get a little inflated or deflated, and that emotional intelligence is what part of what keeps us grounded Along with, and I always say this, relationships are so important. Like, I have people in my life who will push back and be like, Sarah, come on, you know, whether it's friends, whether it's business, whether, right? Or they're like, Sarah, you're being way too hard on yourself, right? And they'll come in and they'll step in and encourage me. And so we all need that. Like, we need to be emotionally intelligent within ourselves, but we need supportive people around us who are also emotionally intelligent. who can give us feedback.

I really dig that. It is so valuable having other people around you that are practicing the same skills that you are. My BFF puts it like, your inner critic's being a bitch today. That's how she puts it.

So yeah, I love that. I love that. I might steal that.

Borrow it. It works every single time. She's like, nope, we're not listening to her today. So I think that's so valuable. Um, and the right kind of support. And you had highlighted something when we opened up, and I think it's so valuable in all of this work, knowing our wants and needs and knowing what we value. Uh, talk, talk to that. How important is that in the process when the heavy stuff hits us?

If you can go back to your why, if you can go back to Knowing what you need and why you're doing the work that you're doing, like, that can be hugely motivational, right? That kind of continues to be your driver. And knowing that sometimes that shifts, sometimes our needs shift, sometimes, you know, what we— what our message is kind of shifts a little bit. That's okay. Like, growth, change, transition, that's all okay. But going back to that core of like, who am I? How come I'm doing this work? Right. What, what, what, and what is my main message? Why am I doing this? And returning to that time and time again, that foundation can be life-changing as everything around you, right, continues to grow.

Sarah, in all your work with people, why is it so hard for some of us as women, especially to even know that we have wants and needs? And I'm bringing this up because I remember the first time I had heard the concept was in inpatient rehabilitation. And they were like, Lisa, what do you want? And I was like, you're speaking a foreign language right now. I don't know why, why is that so difficult for us?

So a couple reasons. Uh, for some of us, you know, we grew up in trauma and traumatic situations where our needs were on the back burner. It was survival. And so whether that was through people pleasing, Whether that was through fawning, whether that was through, you know, blowing up and having anger outbursts, whatever we need to do to survive and protect ourselves is what we did. And so our needs didn't matter. And so a huge process is learning to identify, wait, I do have needs and they do matter. For people who maybe don't have as traumatic of backgrounds, you know, sometimes it's literally you get busy raising kids and putting your efforts elsewhere, right? Or even like running a business and the needs of your team and the needs. And so you start to say, well, other people's needs are more important because you know, my team's got to survive so the business survives, or my kids need fed, right? So that they go to bed on time so that I can, you know, whatever comes next. And, uh, that's such a huge piece, I think, is learning that when you take care of yourself and when you identify your needs, and then everything else around you starts to go smoother because you are in a better place.

When you make time to go to the gym, when I make time to go to the gym, My days go better because I started my day off right. I feel better when I eat regularly. I don't get as cranky, right? Like, there are things like that that are basic that when we start to identify and work towards, everything around us starts to improve,

man. And those are the things that are so easy to say, I don't have time.

Exactly.

Time for them. And they're just so easy to push off and put off. Well, I, I think your background is so fascinating for Wasabi Publicity. Talk to us about exactly what you do within the organization.

Yeah, so I love Wasabi. I, as you said, you know, I have a background as a therapist. And it was about 9 years ago, I got a little burnt out because of insurance. And I got tired of the red tape. And I wanted my clients to have help. As a therapist, I could not always get them because I couldn't get insurance approval, or there were politics within organizations. And it got real frustrating. So I I said, well, I want to transition. I want to do something else, but I don't really know what that something else is. So I reached out to a bunch of people and I said, hey, this is what I admire about you. This is my current skillset. What do you think I should do with my life? And so through that process, someone said, study business. You can learn public relations. Like, you'll be, you'll be great at this. And so that's what I started to do. And then it wasn't too long after that, Wasabi, Drew and Michelle, the owners, they came into my life. And they have been amazing, wonderful business mentors to me throughout the last 8 or 9 years.

And I started out as a publicist with the firm. And so I did the strategy of getting clients placements, I did the strategy of press kits, I did the strategy, you know, all those kinds of things. And then as we went along, I also discovered that I loved the I love the creative side of the house, obviously, but I also love like the business strategy side of the house. And so that's when I started working more closely with Drew, who's the CEO. And I was like, hey, like let's develop some strategies here for Wasabi to continue to grow. They've been around 20, almost 25 years. Like it's incredible. And so I came in and so I do this kind of stuff, right? Where I'm like, hey, let's go out, let's do interviews. Let's use the clips that we do for interviews. on social media. Let me go network. Let me go do public speaking, right? And so I do a lot of that kind of the business strategy that I love sales calls, you know, that, that kind of stuff.

You love— she just said she loves sales calls. Most people don't say they love sales calls, my friend.

So funny enough, here's, here's the trick for me personally. I did not— when I, when I started, I did not enjoy sales calls. I, I hated it. But what I learned is people actually want you to be successful on a sales call because they have a problem. And if you can solve their problem, they want you to do that. And so we help you expand your credibility. We help you expand your authority. We help people learn who you are. People need that in business. And so on a sales call, if you are not the right— if we are not the right solution, I'm going to tell you that. I'm going to say, hey, but this person over here may be a better solution for you. Or this business over here is actually the strategy. I have no problem saying that to people. Like, this isn't quite the right time, whatever. But if it is the right client, it is the right message, it is the right time for you, then on a sales call, you want me to be successful because you want what we have to give you to help your business. And so that piece, and then also remembering I am one of the most curious people in the entire world.

And so I get on a sales call and I'm like, I want to know you. I want to know your business. I want to learn this about you. And so whether we close or we don't close, I'm excited to learn about you and what you do. And so that those 2 things shifted sales for me dramatically.

Well, and I, I think to, to add to your point, if we are helping people solve the problem that they're having, then we've just been of service. Not, not pushy, not slimy, not weird, not awkward, but of service, you know? Um, yeah, there, there is a way to And I even hate the word sales call because that's not what it is. It's truly a human connection if it's approached the right way.

Exactly. That's a beautiful way to put it.

Yeah, it really, really can be. So, so you've moved up, Wasabi's been around, and they have pivoted beautifully. Of course, had to, to stay in the industry. What's some of the pivots in the last 9 years you guys have had to kind of make as the industry has shifted and changed in terms of Authenticity. And I think people are tired of fake facades. Am I right?

Yeah. So that's, that is huge, especially now in the age of AI. People want to know that you're authentic. People want to know that they can trust you. People want to know that it's really you. And so in that regard, Wasabi actually hasn't really had to pivot that much because that's always been their motto is we just want you to be you. We want you to be doing good in the world and we want to help you promote that. All we are doing right now for ourselves is kind of amplifying that, right? Is amplifying that, hey, like we value genuine connections, we value genuine relationships. And so it's a bigger push on that. Like if you want to be real and you want to be seen, like we're the people to help you with that.

Yeah, I love that. I love that. And in speaking with Some of your, your other team members, it does sound like the focus has, uh, has always been on that. Why, why do you think we put on the fake facades? What are we so freaking terrified of? And I'll, I'll give you a, I'll give you a simple example. This is my 4th attempt at a podcast. And, uh, the reason why I think it Is it just took off. Is Sarah, I was finally real. I was just messing, like on one of them, I like had a very sexy voice. I was trying to do this and my friend was like, you're, you're, it sounds weird. Stop that. What are you doing?

I love it. I love it.

I don't know. I'm using my sexy voice. She was like, not with these topics. No, it's just that. So, so say somebody comes to you and they're used to presenting. or used to performing, how do you kind of walk them back from sexy voice mode? Like, what would be your process for doing that?

I think it's having the conversation of what is creating in— what is in you that you feel like you need to show up that way? And figuring that piece. Is there insecurity going on? Right? Is it that you think your audience will prefer that? What in you is happening that you feel like that is how you have to show up on a podcast or on a TV show versus when you're sitting in the room with your best friend hanging out. And so what's happening inside of you? And then once you've been able to identify that, then working around, is that really what your audience wants? In your case, no, right? Because it didn't work. And so working through pieces of the puzzle and then helping people see, sometimes people come and they say, well, I'm comfortable doing print. Like, I'm okay if a journalist calls and wants a quote, but I'm not doing TV, you know. But okay, so we'll start there. We'll start— we'll get you comfortable answering the journalist questions. We'll get you comfortable, and then maybe we'll stair-step to radio. Oftentimes radio is much shorter, right? So we'll get you comfortable doing the short clips, short soundbites.

Okay, then we'll stair-step to YouTube and podcasts. And then, you know, when they're ready, okay, now let's try TV. Let's, let's try the live stream, you know, like you're doing here. And so sometimes it's that too. Like, you have to work with a person and what they're comfortable with and them grow and develop the comfortableness to be themselves in a public situation.

I love that you meet them where they're at. I, I think that's very valuable. You meet them where they're at because again, if you, if you force, then it's just gonna feel forced and then you may actually lose people. So I love that you meet people where they're at. And then because of Wasabi's focus on helping the individual client transform too, Then talk to us about how your clients actually transform by working with you guys.

It's beautiful. It's amazing to see. I love to see people grow. And so to see our clients come and grow and get more comfortable with themselves and get more comfortable with their message. And then as that happens, to see the attention on them grow, things to— as they are ready, it happens. As you are ready for the next step, it naturally happens. We're doing the strategy, we're doing the placements, but as you become more comfortable with yourself, like, things resonate more with the audience. And so naturally, like, that grows. And so it's— it is so cool to see things like that, like, take off, you know? And then to see people on Good Morning America, or then to see people on Impact Theory with Tom Bilyeu, or then to see people, you know, on, on, like, your show, right? And, and they get this, uh, I don't know, comfortableness, this win. And then to see their platforms continue to grow and just to know that they're doing good. And so even though we may be in the background, we are also helping them do good. It's such an amazing feeling. Yeah.

Yeah. Yeah. Well, and I think what you're speaking to is alignment, right? So you ask the right questions, you get curious, you're actually involved and interested in them as humans. not just somebody to present or to go make perform, and then ask the right questions and kind of walk alongside them on this growth and transformation journey. It is scary to put yourself out in, into the world, especially on, on social media. Talk to me about that, because people can be— People can hide behind keyboards and say things to you that they would never say to your face. So, um, talk to me about how you just move on from that. It's like, let it roll off, block and move. Block and move is my status. Just block and move. I got things to do.

Yep. I've also had some clients who have reached, you know, a level where it bothers them enough and, uh, they have a hard time working through it that we've, we've said, hey, we'll manage your social media. Like you don't look at your social, right? Unless we need you to give a reply for something like we're gonna block and handle it and then have you come in and look at it. And so sometimes that's also a very important piece of the strategy is, is, you know, if this is bothering you enough or if for whatever reason, like you've got so many views that you've got more negative comments than usual. Mm-hmm. Like, let us step in and kind of protect you in this way so that you can continue doing what you need to be doing. And also, like, is that really where your focus needs to be? Like, if we can come in and we can handle your social media and just have you give the authentic comments when they need to be in there, let us handle that, you know? And you go be you and you go do what you do in the world.

Oh, you go do what you do best. I love that. That's a service right there, my friend. We'll take all the never— that way you don't even have see said negative comments. So that is a huge service. So you guys are kind of like a, a be-all-it company for people when it comes to marketing and PR, right?

Yes. So that's the great thing. I think it was about 9 years ago, 10 years ago, uh, Wasabi started doing more marketing as well. So, you know, like, like on LinkedIn and stuff. And, um, we always So they say public relations and marketing are kind of like sisters or cousin businesses. So they go really well together. And so when Drew and Michelle were like, hey, wait a minute, like let's, let's do both right in-house and take that stressor off of our clients. And so now it's great, right? Because if we, if you do an interview, we have a client who does an interview, right? We can go in, we can clip it for them, you know, change the transcript to get the transcript out as quotes, whatever needs to happen. And all we need them to do and go in is just approve. Yeah, like I said this, clip it, you know. Yes, this transcript is accurate, I'm good with it, right? And then we can go in and post it and handle all of that for them. And then they're getting both, right? Because they're getting the value and the benefit of the public relations, and they're also getting the value and the benefit of social media.

I love that. Yeah, both— they do go hand in hand, and you can't have one without the other. You need both. So it's great that you guys have offerings to cover both should people choose that direction. So how do you guys go about getting people placed in these top-notch places when they come to you as clients?

Some of it is, uh, Wasabi's been around long enough that we have relationships with journalists, you know, and, and who know us, right? And they know we represent good people. We know we have amazing clients. And so we send an email, hey, you know, and they open our emails or they take our phone calls because we've been around and we represent great people. Um, but a big piece of it is the strategy behind it. And so that's where things like a press kit comes in. So when you first become a client, we're going to sit with you and we're going to help you write. We're going to write a bio for you, but we're going to do that through question and answer, through getting to know you. We're going to help develop interview questions, right, that we can send to the host to say, hey, these are some questions that the person's comfortable answering. Now, hosts can use them or not use them, but at least it gives a gauge and an idea. Um, and then too, when you sit with someone to develop their press kit, there are times I have sat with people and they've said, well, this is what I want to talk about.

I want to talk about this expertise. But when they talk about it, they're kind of dry, especially. So I give this example of sometimes men, they want to talk about leadership and entrepreneurship, but sometimes they're a little dry, which is okay. We can coach around that. But then you ask, well, what about your kids? Tell me about that. Or tell me about your favorite sport. And man, you like see people like they light up, you know. And so then it's like, hey, you know what, your, your, your clients, your ideal customer and clients, they probably struggle with fatherhood and entrepreneurship and balancing time. So what if we develop some questions around that too, right? And then you see when they go to the interview, right, they like when that question comes, they get excited to talk about their kids, they get excited to talk about balancing both. And so I don't remember the original question. I'm sorry. But

that's a brilliant strategy. I was asking what your strategy was. That's— oh yes. Yeah.

And then we do the, we do the research, right? On what, what is your ideal audience? What are they reading? What are they watching? What are they listening to? And then too, we'll tie it into current events. So is there something in the world that is happening that we can tie into your platform, right? Breaking news, because that's when it's like, hey, let's get you the TV interview. Let's get you the radio interview. Like, you know, cause it is breaking, it is happening and you are the expert in this. Let's get you out there. So there's a lot of different, um, pieces of the puzzle that, that kind of come into play with it. But it's— I mean, I love it. So

I love how invested you guys are. It's a, it's a very, very brilliant, brilliant strategy. Well, Sarah, if somebody is listening today and they are like, I need Wasabi, how do they find you guys?

Yeah, they can go to wasabipublicity.com or they can email me directly. It's sarah@wasabi.com.

sarah@wasabepublicity.com. All right, my friends, we're going to put that in a clickable link. It'll be in show notes. You don't even need to write that down. Sarah, I am not done with you yet though. So,

okay,

before we close out, I always ask my guests a couple more questions. Are you ready for the first one?

I am ready.

Okay. In your own life, what do you feel like you performed or put on the most in order to survive or just get by? And what did setting down or letting go of that role, mask, or performance— what did it do for your life?

That's a great question. I will say it is being the strong one. So as you mentioned, I played on the offensive line for a women's professional football team, who was also years ago ranked as one of the strongest women in the United States. I— yes, I also— that's through strong women competing, like pulling the trucks and Walking with the yoke and the Atlas stones and all that, and then obviously you know being a therapist, you know people tend to view me as like emotionally safe and emotionally strong. And then you know I've you know been grateful to have done well in business, right? So people are like, "Well yeah, you're a great good business leader and good business development person." And so that's amazing, and it's great for my ego, right? The people view me that way. But the reality is there's times when I need to rest. I need to take rest days, right? Even from the gym. There are times when I need to tell my friends, hey, I need some help. I need a hug. Or I'm stuck in this piece of business. Can we brainstorm? Or, hey, can I just come over for dinner?

I'm kind of overwhelmed and lonely. Can I? And so as I— I'm 44 now. So as I am entering my mid-40s, I have been learning How to do that piece and setting down always being the strong one and instead being the one who, you know, vulnerability is actually a strength. Brené Brown talks about it, you know, and there's a quote about, you know, the most powerful person in the room is the one with the least to hide. And so reminding myself of that, there is power in vulnerability. There is power in being open about what I need. And I don't always have to be the protective strong one in every situation.

Yeah, that gets exhausting.

It does. Yeah. And then you burn out, you know, and that's a whole nother problem.

Yeah, you do. Then you got, you got more stuff on your hands. Excellent, excellent answer for everybody out there. And I, I want to highlight that she said sometimes she just needs a hug, my friend. So if anybody out there is struggling today, because remember, those of you who follow my story, I spent, you know, 20 years Being that one who didn't say I was struggling when I was falling apart behind the scenes. So if you're struggling, find the right fit support, as we were talking about earlier, and please, by all means, let somebody know. All right, Sarah, last question for you. What do you want us as human beings to be having more conversations about that we're not talking about with each other?

I know it's gonna sound corny, but—

Where are you going?

Love. Why don't we talk about love more? Healthy love, healthy connection, kindness. I mean, sometimes when you love someone, you confront them, right, in a loving, kind way. Sometimes when you love someone, you notice— I, uh, I'll tell you the story. I went, I went to a party I was like 14 or 15 of my friends there, and some of them I know better than others. And the people who were hosting, I did not know as well, and they did not know that I have celiac disease, so I can't have wheat, rye, oats, barley, like that kind of stuff. And they had pizza and pasta at the dinner, and it had not occurred to me to like mention to them, right, to like, I can't eat it. And so I show And I'm there, 14, 15 of my friends. I show up and they are all like, Sarah, Sarah, come eat, right? Come sit with us. Come eat with us. And I realized in that moment, they are trying to show me love, right? They want me to be involved in this. They want me to have dinner with them, right? But like, I'm like, oh, I can't, I can't eat it, you know?

So I just kept saying, oh, I'm okay. Thank you though. Thank you. I'm okay. And trying to like pass it off. And There was one woman there who I'm really close with. So we're, we're closer friends and she knows, like I've told her, sometimes I will take a reusable coffee mug to events and parties with me to put coffee in it so that when people say, you know, do you want to have something? I'm like, no, no, I'm good. I already have something because it prevents that. I feel awkward. It prevents that awkwardness for me. And so I acknowledge like my friends are trying to love me. Thank you. I'm okay. But what happened was we were about 10, 15 minutes into this dinner. And she didn't say anything. And she got up, and I didn't realize there were grapes on the table. So she gets up from her side of the table, and she walks over to me with a handful of grapes, and she puts some grapes in my hand, and then she walks and she sits back down. She didn't say anything. She didn't make a big deal out of it. She didn't make a show of it.

But I knew it was her way of saying— I'm sorry, I might cry. It was her way of saying, like, I see you. I love you. Like, here you go. And so, so often we think love and connection has to be these huge things and these big events, but it's not. It's these little moments of seeing people, whether it's making eye contact with someone who's struggling on the street, right? Or whether it's, I don't know, giving a friend grapes at a party. It's these little moments of love and it plays into business too, right? Can I love and serve my clients well in business? Which sounds ridiculous, but it's not. Like, that's what I am doing. I am attempting to love you well in business so that you grow and that you're successful. And I wish we talked more about that in society.

Oh, my friends, give each other some grapes, please. The world would be such a better place if we did. What a beautiful answer, Sarah. Well, my friends out there, this has been a good one for the record books. I'm gonna ask you, as I always do, the same question I asked Sarah. What might you be performing in order to survive or just get by? And what do you think setting down that role, that mask or performance, will do to lighten your load just a little bit? I'm your host, Lisa Lacey, here with our special guest Sarah Schneider. And when you find the answer to that, we will both see you at the edge. Thank you, my friend.

Thank you.