Transcript of Episode #131 Featuring Steve Martocci, Co-Founder and CEO of SUPPCO! Changing the supplement world as we know it!! BRINGING TRUST, TRANSPARENCY AND INTEGRITY AND SAFETY TO OUR SUPPLEMENTS!

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All right everybody, welcome back to the Dylan Jameli Podcast. So I'm excited. I'm very excited about this conversation. I met my friends today. At Eudaimonia. That was 2025. So what are we, like 5, 6 months? And I'm telling you, we hit it off probably within the first minute of conversation. He's a serial entrepreneur and he's built some, some pretty mega things. Then when I came to find out, it was shocking because I've used so much of it. But the main one that really drew me to him was that he was a co-founder in GroupMe, which a lot of you have heard of and probably use. And the other one was Blade and also Splice. But today we're going to talk about what he's most known for, I feel, and I think this thing is the most impactful. We'll get into why, but it's Supco. And you've, you've listened to plenty of my shows. It's been brought up multiple times. I can't wait to talk about this because it affects every human in some sort of way. And the work that you're doing is God's work, which we will talk about as well. So I mean, there's only so much I can say.

Let's get into the conversation. Welcome Steve Martocci.

I'm so happy to be here, dude. We had, we had a great conversation. I like felt like we should have been just recording our first hang. So I'm glad we got this. Yeah.

This particularly, I think there was something special there. So let's talk about some of the struggles. Yeah. Some of the things you've gone through, which kind of paved the way.

Man, as a kid, I was always the heavy kid, you know, really overweight, but tried to play the sports. I would always make the team 'cause I was tall. And I would always be the biggest disappointment, you know, like I would play entire seasons of football as a kid and not gain muscle mass and not drop weight. It didn't make any fucking sense. I would play, I would like 2-a-day football summer practice, you know, like endless, like the whole season. And it was just like really tough. And medicine kind of failed me as a kid. Like no one had a solution for me. I saw an endocrinologist. They were like, oh, your thyroid's on the low end of normal. So we can't do anything about that. Even though my mom had hypothyroidism and that stuff. No one back then would do anything. And then I, I, I got really drawn to computers and programming because it was kind of like my creative art and I was good at it. And like, it was more fun for me than the sports work. I sucked at them so much. And, uh, and that like led me down a path, right?

So started, went to Carnegie Mellon, started really, you know, building my own software. I only really like to work on projects that I want to exist in the world. And, uh, you know, eventually that led me to creating GroupMe. We made it in 24 hours at a hackathon, you know, just to go to concerts with our friends.

Wow.

Uh, which was pretty awesome. And, uh, we sold it really fast. Like it only went for 13 months before we sold it to Skype. And we had really pioneered, you know, what so many of the features you see today in like iMessage. Uh, I, I once interviewed someone who worked at Apple and said, my job for 3 years was to copy everything you built in. GroupMe into iMessage. Wow. So like when you send an emoji and it goes big on its own, like we did that first. So that was a great journey except for while I was doing it, uh, I was, you know, I'd hit 300 pounds in college. Uh, and by the time GroupMe sold, I was almost 270 pounds and my, I was drinking a ton. I was eating a ton and there was zero focus on my health. And so had some success, was like, man, I want to stay alive. Found a functional medicine doctor. And that changed my life. You know, we started doing lab work instead of just saying like, you're on the low end of normal. It's like, let's try this and measure this and take action.

And totally transformed. I mean, diet and exercise was a big thing, but you know, getting, getting tuned in on supplements, medications, you know, my thyroid, all that stuff worked and I dropped 70 pounds, you know, and probably like at that point, 50 pounds. And, and people would ask me like, oh, what did you What did you do? And no one wanted to hear diet and exercise. Ozempic was a decade away from being a thing. And I would have this ugly, you know, Google spreadsheet of my medication supplements and stuff. And I would try to share that and they wouldn't know what to do. They'd go to their doctor. They don't know what to do. It was this kind of like so early, you know, and I was really shameful, like of my whole kind of, you know, what is now dinner table biohacker, just day-to-day conversation. I was really, I felt really deficient. I felt really like broken. So I like actually would hide some of the stuff and like, I didn't want people to know that I was trying HCG or doing things to like work on my testosterone because like I was alone.

It wasn't a community that it is now, you know? And, but I had this, that, that concept of like stack sharing back then. And then I went on and built, uh, you know, kind of co-founded Blade, which is a like a, kind of like a Uber for helicopters vibe in New York. We just built the app as a side project to what I was really doing at Splice, which is helping musicians collaborate. And then Splice has grown to, I ran it for 8 years and hired a new CEO and still growing, you know, used in probably the majority of top 40 music made with our samples and loops, which is really cool. But when I was done, I'm like, I'm such a builder. I like to build. That's like really my thing and software that I want to exist and you know, I wanted to build again after— took a year off, wanted to build again. And this concept of stack sharing and the concept of like getting my supplements and what part of preventative medicine could I play? What part of this revolution in consumer health could I play? And I kept coming back to that concept, started down the path building it and, and then realized like, wait a second, everything is broken in supplements.

Like end to end, like sure, which nutr— what, what can nutr supplements even do for me? You know, who do I trust? What brands are worth taking? You know, which ones work together, right? What are my friends taking? And then, you know, getting down to like, how much should I spend on them? And which are they expensive too? And so we kind of just realized that there was this huge consumer education problem and that, uh, you know, Supco was born really with the stack sharing, but then turning into like, how do we make sense of supplements for everyone? And it started to become like a real consumer trust layer for the industry, which has been very cool. So that's my background, it's the origin. And, and you know, I'm here to talk about Subco and so much more.

You know, I always say I read the comments of, of everything, care what anybody says about me or the, the back and forth people have, the arguments and ever, but I care about concerns and questions. And the number one that is constant and consistent in everybody's, every big name, everybody that has a lot of followers and posts is one simple word. Confusion, and it's in everything. How do we know what to eat? It feels like we can't eat anything anymore. How do we know what to buy? It feels like everything's a scam. How do we know anything really? Because there's so many people saying so many different things. And I'm sure that you, you agree because you probably see the same thing. And I have a feeling that one of the reasons you created Supco was to correct that.

I mean, look, I'm really, there's so much good happening in, you know, the positive change in consumer health, but it's really a, loudest voiced wins kind of mentality and like a lot of voices and making sense of that is just, I don't even know how you do it. And like, also like, I don't always feel like people are speaking to me. Like, you know, you look at some people's routines and they're like, they're like, oh, you got to wake up and do your morning gratitude journaling. Then you got to do your meditation. Then you got to get in this workout. Then you get in. So it's like, by the time they list all the things they've done in a day, like you're not speaking anymore. I have 90 minutes, you know. 4 days a week, 5 days a week max. You know, I got a 2-year-old, you know, like, so like, I also feel like the bio maxing kind of vibe that's going on right now versus just like really digestible information that can work for people. There's a big gap because I think the voices that, that break out on social media and, you know, in the, just the current landscape of today are these loud, big kind of like really, they're, they're really kind of extreme in a lot of ways.

Yeah. Um, so like our app, you know, our average user is is a 55-year-old woman. Wow. Found out we just like looked at the demographics and like, that's who we're, we speak to a very wide demo, but like the highest concentration is in that. And like, what, how do people resonate with their health in a way that just doesn't feel like they're being sold something that doesn't feel like they're being hyped around something. And so, you know, SelfCo, you know, we start by really just, there's so much about products that, and brands that, the good brands spend a lot of time trying to do things right. You know, you're the BodyBio founder on here and, uh, you know, they, they work so hard at trust and no one surfaces even that information well. And so we've tried to create an experience in our app and the website that kind of like guides people through each step of the process to help them figure out who they can trust, build a routine that they can stick to also and keep optimizing it and speak to them in a very, I'm not gonna say boring 'cause it's actually pretty engaging content, but not in a loud way.

Yeah.

You know, and I, and I take a lot of pride in that.

Yeah. I love it. You know, I'll give you, I'll give you a little insight into the world of what you would call an influencer. Sure. In terms of how, how people come at you to try to get 'em to work and what goes on. Yeah. I, I don't, I hate that term. And if you think about it, what do you think that paid athletes and everybody that was, it's, it's an endorsement deal is essentially what it is. Right. So they just use people that have good followings online to be endorsers.

Yep.

That's it. So the problem is, is that most see the contracts, see the big money for very little work, and just do it. And A, they really don't know anything about the products. They, they get a script set and read it. B, they've never really used it, so they really don't know if it works well or not. And C, they, they do it so often nobody trusts them. So from my perspective, I feel that if you are considered an influencer or somebody that's putting out content, you have a responsibility to others, which is know your shit, right?

First of all, which, by the way, you really do.

Well, thank you, man. I appreciate that. Yeah, thank you. And really, I think there's— you and I had this discussion, which we'll get into. It's more of an ethical thing, a God-given thing, where you just try to do right by everybody. And I think that you owe that to people, to do your research like I do on every person that comes on here, for example, because I owe it to you to not waste your time flying out here to me and to the audience to see who you are. But I think that the conveyance of the information— when I put content out, you go watch mine and it's like I just sit and rip. People send me these scripts and all this, and when I've tried to do that, A, you ask my wife, I'm the biggest jerk ever because I can't do it because I'm— it's not authentic and it doesn't work for me. But B, that's all you see. And so I have been doing this 20 years in terms of around the supplement industry. And so I'm curious for you, when, when you kind of got into the supplement industry— I'm not saying subco, I mean where you got exposed to business and how it works— and what you've seen over the years, has it gotten better or worse in terms of the marketing?

And do you feel like it's more flooded now than it's ever been?

Like, we track now. So one of the great features in subco scan any product, you know, bottle, the label, all that stuff. You can find it. We track 290,000, I think, or 280,000 products on platform. And like, there are quarters where it grows by like 40,000, you know, like there's just so much coming to market. And so like, how do you make sense of that? Right. And so, you know, you've seen it with some of the testing we've done, you know, Sean was talking about it too. Like, you know, Amazon is just full and the world is just getting full of these, like, How do I bring these things to market fast? No care of quality, but put the right marketing on it so that I make a buck. Yeah. You know, and I think, look, healthcare and capitalism are a tough one. You know, like your health and capitalism. It's just like, how do you find the right mix? It's really hard. Yeah. It's really hard. It doesn't sound right, you know, but like at the same time, you know, there have been such massive advances in pharma because dollars got spent on research and You know, they could plan out decades ahead for the ability right now, you know, especially, and I think it's gonna get worse actually with AI making it easier and easier to launch a business.

Like, you know, we, we, we've tested a bunch of products and, you know, some of these top ones on Amazon, like Sean talked about our, our creatine report, uh, creatine gummies, you know, 4 of the top 6 creatine gummies came back with zero to micro amounts of creatine in them. And Amazon just kind of pushes top sellers because they're just in like a marketing funnel. So the, the, the kind of unfettered access or unprotected access to like the, similar, we were talking about influencers with loudest voice wins, like the marketing dollars win too. And so like, that's kind of where having just like a place to go that, you know, that that's not happening. And look, it is hard. People, people accuse us all day long of like being in bed with supplement companies. They think we make even, even affiliate, we turned off, we had for a little while affiliate revenue on., just to like, uh, see, you know, if we were, because we were driving sales, um, we turned it off because we were like, no, no, no, no, no. Like we can't, we can't have our skin in this game and consumers need to trust us because there's not a place to do that anywhere.

And so like, I don't think it's going to get better. You know, to be honest, in fact, I think it's gonna get worse in the peptide space. Like, you know, like now the amount of people I see entering the space is like, as soon as the regulations change, uh, the amount of spend and the amount of dollars and the amount of marketing dollars, and then the same, here's the celebrity one. Here's the, like, it's, it's the same shit because people care about their health. People will spend on this. And so you really, we really just want to strike the right balance of capitalism and health and, you know, empowerment.

You just opened up a can of worms, my friend.

Sure. I knew we would open up the worms in this conversation.

So, okay, I have— I discovered, yeah, peptides and SARMs in 2011.

Way ahead of the game. Yes, way ahead of the game.

So that was the first research chemical companies and there was not many. Yeah, you know, 15, 20 max.

Yeah.

And it progressed when, when prohormones got banned, then it turned into, whoa, what are we going to do? Because we just— people that had spent millions of dollars were screwed. Because you're going to prison.

Yeah, right.

If you sell these.

Yeah.

So what'd they do? Well, they, they did two things. They found SARMs, started putting them in capsules and selling them, and/or marketed SARMs but were putting their, their old powders in there because they had all that material. Yeah. And they had to get rid of it. And then people started getting really bad side effects because they're— those are steroids. Yeah. Pro hormones are just designer steroids. Well, then what happened? Well, that got— of course you can't sell those as supplements, so that got shut down. You know, selling SARMs as supplements and, and marketing it that way. So then it's like, okay, and everybody figured out the research chemical side of things, and then they explode. Well, now they pop up every day, every day, every day, every day.

Like, the trend right now in the last even couple weeks, just in 2026, it's just, it's out of this world. Yeah. And the amount of entrepreneurs now who realize, with especially with AI, there's like, I feel like there's the crypto energy coming in, which is like, oh, there's this gold rush, I need to get in. And like, it's, it's wild. And like, my trainer was like, you know, there's some really interesting stuff. Like, you look, the kind of GLP-1s have really transformed, like the tailwinds for consumer health are incredible. That, but like also they broke down the like needlephobia in a way where like people really could never comprehend the concept of injecting anything. And now they understand what a sub-q needle is and they're like, whoa. And that I could talk in a little while too about solutions for people who even have more existing needlephobia. But, um, My brother lost 70 pounds on tirzepatide, like changed his life, right? Also craved addiction, like, you know, has done so much healthy for him. And he finally became like a believer in medicine. And, you know, now he has his full supplement stack that he believes in and takes.

And then he got into the peptide game, but he can't, my brother can't afford, you know, the concierge doctor and the way that you could get them even before they were kind of, you know, reclassed on the compounding route. And he showed me what was going on with some of the underground buying. And it was pretty like the— talk about capitalism and health. It's like these people grouping together, buying these things direct from China, sending them out for testing. Like this whole kind of community aspect of it was like pretty— like there was something like kind of beautiful about it, to be honest, of like people trying to help each other to get these things safely and send them out for testing and like all that. But that little community effort feels like it's going to go away and it's going to come in with all of these, you know, D2C brands and all these people who are going to be stepping on it, making a bunch of margin. Terrible. It's going to be— and like, I don't know what the CAC is going to be for people trying to buy, you know, ads for their peptides once this drops, but like, it's going to be really interesting to see what they have to spend to acquire a customer.

So here's one for you that I think you'll find very interesting and believable, but some would And I can tell you right now, people cringe at the thought of me exposing this, but I really don't give a shit.

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Go to a— and this is a cesspool, which I hate to even say, but go to a Reddit forum. Yep. Which I don't advise. And you'll see, oh, this brand is the best. And then you'll have, oh no, no, this one is. And oh no, no, this one is. And I'm going down. And so I'm privy to all kinds of information. Yep. That nobody really would have. And you go down this list and you see these recommendations and I'm sitting there going, man, this company here is charging, I don't know, $40 for one product. The next one's charging $70, next one's charging $60. You know what's funny? Every single one of these companies, they're getting it from the same exact place, same API, same everything. They're getting a different label, which is theirs put on it. And so-and-so is telling me that, oh, this company's so much better than this one. I've had them both. And it's like, really? Because that's the same Kit Kat wrapped up in a different wrapper, my friend. And all you're doing is you're paying for a name.

And it might be the same, like, person. Yeah. Making $5 grand. It's like not even the same. No, it is.

It's, it's just like Fanatics and Fan's Edge and Foot Locker. They're all the same. Yeah, they're all the same. It's just a different name put on it. Yeah. So it— some of those places, just like you said, I found because I was involved into a lot of what, what would you call it, investigative journalism, I guess, to, to find this all out. And, and what I found was a lot of these places had 2, 3, 4 of their own brands that were doing exactly what I said, and they'd run a really low-end cheap one.

Yeah, yeah. Oh, then there's the premium one, and then you can create your own controversy on the Reddit forums because you just look like you're talking about a couple different brands. Yes. And but like, dude, this is like, this is the thing that's also scary about this. Like, one, there's the whole purity and like quality side. And like, look, I love that we, we really have stuck to the supplements because we've, we really feel like we're providing the right layer of consumer protection on it. Like, you know, we're not saying government should regulate this stuff. We can do it in a free market and like be good actors. But this like next frontier, it's also like these compounds also can be very, I mean, you know, the history on these things, the side effects and the effects are like not a joke. You take the wrong dose of some of these things or even the right dose for the but for your genetics and like, you know, real, real bad stuff can happen.

The problem is, is a lot of the meatheads, and I'm sorry if you don't like that, but it's, it's a, it's an accurate comment. They function on a one-track mind that is, let's get as big as we can. Don't worry about the next hour, let alone the next 20 years of our life. And they don't have any sort of understanding out of this tunnel vision that all that matters is how big or strong you can get. And then they give that advice and they encourage other people and say people like me are weak or don't know what I'm talking about because I'm telling people you're going to hurt yourself.

Right.

And so then the influencers, the young ones that don't know what they're doing, that listen to that or whatever, are trying to make a quick sale. They're, they're really hurting people. They're like, not just kind of like severely, and they're wrecking lives. And that's why, you know, education's so important.

Like we were talking about, I'm scared of like even, you know, some of this looksmaxing stuff that's been in the, the zeitgeist now too. I worry about the mental health of some of these kids too, you know, like, but like, look, I'm an interesting case, right? Like I'm, I'm going on a, I'm on a, you know, health and wellness podcast and I'm not like Mr. Jacked over here, you know? Like I kind of like, it's even intimidating for me to like be in this space because Some people really feel like they, like, I feel like I'm battling my genetics in a lot of ways. And I don't want to feel bad. That's weird. I want to like be able to have opinions, but not feel bad about it. But it makes me not take a big spotlight either because I'm like, you know, I'm not like telling you like you should do what I'm doing. It's interesting. I'm chasing down this. I mentioned this to you in our kind of pre-call. I, um, I'm chasing down actually. So my son is 2 now. He didn't walk till he was 18 months. And I was worried about him because he didn't feel like he was like gaining muscle mass.

And I was like, oh wait, this is the problem that I have. So I've been down this rabbit hole recently of trying to— I brought up genetics because like I'm trying to get to the root of what my kind of issues with muscle growth have kind of been. And I found out that I'm a carrier for a thing called Pompe disease. Really? So if you have full-on Pompe, it's terrible. Like your body doesn't— it's basically like a, an issue where you don't have an enzyme that clears glycogen from your lysosomes. And so your muscles are basically always in a state of needing repair because they can't clear, they can't clear the glycogen. And so what is interesting is like Pompeii's, they're like, well, you don't have Pompeii's disease, but you are a carrier. But like no one talks about subclinical Pompeii's disease. Like by having one copy of the gene, I have 30 to 70% less of the enzyme than a normal person would have. I don't have full-on floppy baby Pompeii, which is very terrible. But like, wait a second, maybe this is the root of why I've had so many struggles. And I can't find like really like a doctor on the planet Earth who like talks about this stuff because they're treating disease.

But man, the figuring this out with AI and blood work and like, I've, I'm, I was hoping I was going to get the results this morning for some lab work I'm doing, like really tracing down, do I have how much of the enzyme and that kind of stuff? But I'm like close. We could only run the test through the Mayo Clinic and had to send it. Like, it's like But I, there is some very cool, very positive cons, you know, consumer health that's gonna come out of the AI, you know, generation here, both on, you know, treatments and I think, you know, new therapeutics that are— Yeah.

Well, when you go to functional doctors or people that have stepped out to go do that kind of practice, they take a lot of pride in figuring out, figuring it out.

Yeah. Right. They want to figure it out. Yeah. That's like, that's, that's cool. Yeah.

Yeah. Yeah. 'Cause it's a challenge that they want. That's why they went and did that.

Yeah.

Because I'm not saying that the other doctors are bad. They don't have the time. They don't have the time.

No. And that's the whole thing. I think that's so amazing about this AI era is like the cycles, the feedback loops were so long when it'd be like schedule with the doctor or go talk to them about a condition, get blood work back. It could be like 5 months before you even have the one relevant conversation about how to do anything, right? Yeah. But now we have like, okay, asynchronously go get your blood work over here. Your function labs come back, put them into ChatGPT, get an analysis, figure out already how to go. Like it's just shrinking the path of care so well. Yes. And empowering people so much. I think it's a really amazing time.

Like going to Great Clips or going to a barber. Yeah. You're going to be in 10, 15 minutes and you're getting the same damn haircut no matter what you say. Right, right. So if you go to the doctor, you're getting the same 5-minute prognosis and likely the same medication.

Like, tell me, I, I know you're dealing with what, low ejection fraction?

Low ejection fraction.

My brother has that too. Yeah, my brother has. So we have a family gene. On his, he has it, I don't have it called FLNC that causes him to have a cardiomyopathy very early in life. He found it in his 20s and his ejection fraction has been low. It's been like, you know, 40, I think it has been. Yeah. He just, it's low, right? He's just gotten it up with, he thinks, he thinks SS31 and some of the stuff that he's doing has been helping. So, but yeah, I know you've been struggling with this too, right?

I didn't have the gene. I had the cocaine and steroids and eating disorder gene, but I think that's what contributed to mine. And I, I honestly think the overtraining has also been a contributor to it. Yeah. So generally, ejection fraction for where you want it to be is 55 to 70, right?

Yeah, yeah.

55 is quite strong, actually. Mine was down to 45. Now they put me on Jardiance for— he takes that, doesn't agree with me so well. And that's because Jardiance is meant for diabetes. Yeah. Secondarily for the heart because of all the pressure it takes off your heart. It's a major diuretic. Yeah. So my— I'm having heart palpitations all the time and freaking out because of all of the loss of electrolytes and water. I, I kept track. My wife will tell you I was peeing like 18 times a day.

I can't— I can't imagine.

Well, and imagine the type of training I do. Anyway, I went through— I try to do natural stacks to help this. So D-ribose is a big one. High-dose ubiquinol. But SS31 is big time.

Yeah, I think so.

Yeah, it is. And that is what I was gonna say that I would recommend to look at because Entresto is for me, it thinks that it's, it's the Entresto. Well, it's an anomaly for me. My blood pressure's already 99 over 62.

I think he had to stop 'cause it lowered his blood pressure pretty much. Yeah. 99 over 62.

Well, well, I got high. 90 minutes of cardio a day will have low blood pressure. All right. All right. But one, mine being a little bit lower is normal for somebody that has trained to the amount that I have. Yeah, but it's just keeping a monitor on that and doing the right things and then listening. I don't— I still don't listen well with the training, but there are plenty of natural things to do that people may not be aware of because they're so reliant on meds. Yeah, and it's like you rob Peter to pay Paul.

Totally.

So it's take this to offset this, then they wanted to put me on something else to control the heart squeeze, and then they want to do this, then before you know it You're my uncle that's on 30 pills.

Absolutely, dude.

On a time schedule.

And you know, how do you unravel from that? Like, how do you cut, step back? You have no, like, well, you, you mentally and physically become reliant on that.

Yeah. Right. And you can over-supplement too. Yeah.

For, oh, for sure.

Mm-hmm.

You know, the first week that the idea for SEPco came up, I, it was literally, this is great. This is, this is very much also on, you know, your faith-based side of things is like, Yeah, I have an idea. Have it that day. Go to dinner with a friend that night. She's like, I spent 4 hours today going through all my supplements, figuring out how I could take less pills and save money. And I was like, what? Like, what did you, are you in my brain? Really happened. And then a couple of days later, someone said my, their mom had dementia-like symptoms and they ended up finding out it was because she was mega dosing vitamin D and didn't know it. Wow. And like, true story is because the overdose thing is real. And like, we, one of the things in SubQo is you get your full stack and like, honestly, there are, I would say that maybe, I don't know, sub 5% of doctors in the country know what you're actually taking from a supplement perspective. They're like, what do you take? You're like, fish oil, magnesium. Like they don't know. Like if I try to list mine, 30 products, you know, like the whole thing.

But we actually give the, our number one most requested feature this this quarter has been the ability to download a PDF of your stack so they could take it to their doctor. Really? Yep. And we gave it to, we built it. And so like simplest feature, but like they want to have conversations with their doctors about what they're actually putting in their body. And so being able to see your total so you don't overdose something was definitely a very early inspiration.

That's great. That's a great feature.

Vitamin D's in a lot of, a lot of things too. Yeah.

Well, dude, you know how easy it is for me, like when I found out about my heart. Yeah. The first time, which was the, the found some plaque in there. I, when I tell you that I researched night and day, but then you know what happens? Well, this is good for it. Well, this is good for it. Well, this is good for it.

I found plaque at 35, man. I did my first, as a nut job that I was, I did my first calcium scan at age 30, which is young. And then at 35 they found plaque and the answer was, well, you're off the charts. Because we don't have anyone's chart. There is no chart. There's no 35, you know, like what was your score? 8 back then. 8? 8 at 35, you know, low, low. But I had something. The fact that they said that you had anything at, in your 30s was a problem. You wanted zero in your 30s. And then I was 70 by 40.

Wow. Okay. So you had a pretty, pretty big jump.

Yeah.

That's a progressive jump.

I want, yeah. You know, and I was on a statin at that time.

So yeah, then that, that was your answer where nothing changed.

Good news. The statin kept it. So it's calcified.

It's all calcified.

It's all calcified. It was just better than you walk around soft, soft plaque and you're when you're 40. But like, dude, I'd probably be dead in my fifties, you know, at that progression rate. And so, you know, for me that's, I'm on Zetia, I'm on statin, I'm, you know, I'm going to get over to Ropath. None of my doctors want me to go on Ropath. Of course they don't. So freaking annoying.

Of course they don't.

Why would there? And, um, cuz it's the best. It's the best. But I do take a lot. I have pretty high dose. I have not gotten scans since I started taking high dose nanokinase and it's probably been 3 years. So like I wanted to go get, uh, earlier, clearly done like last year and they were like, really, please wait every 5 years. You can't do that much, you know, radiation. Yeah. Don't take the radiation, dude. I can't wait till next year just to see if the nanokinase do anything. I mean, they've just been all these recent studies that are coming out and like I've been hardcore for for years, so let's see, you know, it'll make a difference from, from my progression starting this stuff early. And by the way, this is the stuff that's missing for, like, we're talking about all the supplements, we're talking about all the, you know, amazing enhancements we can do, but like not knowing your calcium score, dude, it's a, look, it's a step-by-step thing.

Calcium score, step one. Yeah. See what it says.

Yeah.

You always want the echocardiogram to see the functionalities of the heart, but then if you have plaque, then of course you get the CT angio.

Got it.

Check that, see the amount, and it'll give you the percentage where it's at, but it doesn't show you the soft.

So then we, we hit that and the Cleerly. Yeah.

Then we go to the Cleerly. Yeah. You gotta step by step it.

Most people don't find any of this out until they are symptomatic.

Yeah. Until they're done.

Damn. Done. Yeah. And especially like endurance athletes. Like I know endurance athletes that didn't realize that that endurance can lead to heart plaque. Yeah. And like they're walking around with 250, 300 and have no clue.

Mm-hmm.

And like, oof, you know, that one alone, you know, like I'm very happy that the, the, the movement to, you know, per preventative, you know, I'm a, a function health seed investor. Those are some of my best friends. Um, and, uh, you know, getting, getting the, the biomarkers early in life. Great. Now they're onto scans and imaging and the full body MRIs and all that. Like, um, and then, you know, I'm sure we'll be in, in the heart scan soon, but like, this, these like kind of core diagnostics, like we talk about all these enhancements and things we can do, but like, let's just make sure you're getting that stuff checked.

I tried to tell people that moniker of, oh, you're so young, you don't need to worry about that is nonsense. Had I went and gotten some of these tested and known I had a high LP, you know what I mean? Then maybe I would've been doing some things different and would've known. Now, when I found the, when I had the calcium score, it was 120.

Yeah.

You know, and then I found 38—

how old are you?

40. Yeah. 38% blockage.

Yeah.

So then I was able to address it. I had a catheterization done when I had a little bout and I went in when I found the low ejection fraction and, you know, went up there and he looked at me, he's like, well, you don't have any blockage of any kind. That doesn't mean that there was not plaque there, but it was a good sign. So it meant likely what I was doing was working.

Cool.

So I've done a heavy amount of pomegranate juice. I found several studies that I looked into that that was able to reverse plaque. Wow. Studies, probably they don't want you to know or see because using pomegranate juice over statins is not really cost effective now, is it?

Although those statins are not very expensive, I'll tell you that.

No, they're not. If you have insurance, it's true. They're—

I feel like they're trying to give them away to me.

Uninsured.

They'll pay you to take your statin.

Worst days are, is the insurance covers the bill happily, by the way, because they all work on it together. Because if the doctor writes you Repatha, instead of writing you the statin, guess what happens? The insurance company comes back on them and says, if you keep writing these prescriptions for Repatha, we're going to drop you out of the network.

Is that what it is?

I know it's what it is because I know people that work in Big Pharma that told me that's what it is, that are close friends of mine. They tell me everything. So yeah, unfortunately, that's—

I start with enough muscle growth issues to begin with, like being on the statin, just— oh, I want off.

Dreadful.

Dreadful. And I think I'll make that— you know, we were talking about it. I'll make the move. My, my Buddy, who also found heart plaque early, we saw the same cardiologist. He didn't want him to be on, you know, Roepatha. He's left and got someone else.

I'm not gonna say the name of my doctor, but we had to do leaps and bounds to get my prescription even approved with insurance, which meant I was allergic to the statin. Yeah, right. And then, uh, we had to show higher triglycerides and it was a, you know what I mean? It's a process. To actually get it done, but it's doable. And Repath has got a great program.

They have a cash pay program now too. They have a card than it used to be, right?

So listen, somebody hacked my business account, and, and so I had to change my auto pays on everything. I changed it on my health insurance. Well, it didn't kick in in time, and I went to pick my Repath up, and they were like, well, I'm sorry, but your insurance is canceled. And I'm sitting there going, what the— so my my wife had gone to pick up my prescription and she's like, they want $1,100 for your prescription instead of $30. And so that isn't indicative of how much that shit costs.

I think there's some cash pay programs. They can get it down to a couple hundred bucks now, which is good.

Yeah. I got Jardiance free with the Jardiance card. Yeah. Yeah. Free. But Vascepa is another great one that to take, and that's more triglyceride, but it actually has shown that it can lower LP up to 30%. And so I've been taking that for years.

No, no one can— you can't move, it's genetic. Look at you, amazing.

330 to 90. Epic. Yeah. And you know, yeah, still going, hopefully down. Um, that fluctuates quite a bit, but, uh, it was a pretty drastic drop. My, my goal is to always prove anybody wrong that says something is irreversible or incurable, because I just— and that is a God thing. I don't believe that, because I believe that God, A, knew everything that was going to happen, and B, put something here to correct it. Yeah. So we can get into that on a later date. But so you know what I would like you to explain then, because from my point of view, Supco is more about telling people, hey, this is tested bad, this is not good, but there's way more to the action. So I'd really like to kind of get into that a little bit because I think because I don't like to bring a bunch of companies and brands on here unless it's highly, highly beneficial to all of humanity, which you are. So I want you to take some time to run it down. Yeah.

And look, my team's going to be happy about that instead of talking about our personal health too much. Yeah. Look, I mean, the great thing at Sepco, come in, scan your products, put them in. We will, you'll get to see their trust scores right away. So you'll know, you know, if what you're taking is great, but we, the cool thing is we give you a stack score, which is basically like, here's your stack based on your goals. Uh, and what you're taking, are you in line with what the research says? Are you taking the right dosing? Are you saving money? If you care about saving money, are you doing it cost-effectively? Um, and like, we give you a nice easy score and like, people love it. They're like, oh no, I have a 75. Oh wait, I can make these changes. I have an 85. Great. You know? And it's like, it's really good stuff. It's like really clear steps to how to improve and optimize your stack.

I don't want to interject one question that's pertinent. Do you ask where you bought the products from?

We just added recently the ability to mark where you get it from and if you paid a different price than we have.

Okay.

Okay. Because I was— I think it's important. Yeah.

Because I was curious, like if, if I went in real quick and bought D3 on Amazon or bought it at GNC or whatever, does that matter?

Yeah. I mean, it doesn't, for a lot of— only really matters on the cost side. Okay. You know, like, because if you have a different price or you're getting it, you're doing subscription, you're paying a little less for it, you know, things like that. Sure. I think that's important. Yeah. And I think we're— look, if there's anywhere to keep, like there's You know, we've, we've been out in public for about a year and a half, right? We keep adding the features we add now and like, I mean, I could do a whole podcast with you just on how I build with AI. It's insane, you know, and like, it's the most fun time ever to be also terrifying, but like super fun. Uh, so like if I have a lot more mission side left to do here, it's about like really proving that they're working, aggregating n=1 data into like as close to institutional data as we can, because I think that battle between the institution and the individual is like everyone has dug their heels in. We're past that now. How do we unify, you know, this data? And then how do we help people save money?

You know, I just think that too much of the industry is designed for really like really expensive cost per acquisition of a customer and then really low retention rates. Like the price model is kind of designed for you to like make their money back in a month or two for how much they acquired and like they assume you're going to quit. You know, like, but like your relationship, I think, with your supplement brand should be for decades, right? And so we should be price aligning things and we should be really like setting goals for each other and staying aligned with the consumer on our perspective that if it doesn't work, stop taking it, you know? So there's a, there's a lot of the, like, I feel like we do a really good job now of helping you get the stack that's right. And then there's a whole lot more for us to do with what happens after you have the stack. How do you optimize it, save money, make sure it's working for you, change it, you know, because I don't know. I mean, I'm sure I say I don't know, but like a good stack to me is built over a long period of time.

Yeah.

Right. That's why I struggle with some people who are just like, oh, take these 75 things in one day. And like, you have no idea, like you have one bad reaction to something. You have no idea which one it is. You know, nothing. And so like, I really like to have people add new goals as time goes on. You get your stack score. We give you nice, easy, actionable things to do. The average person changes 2 to 3 products on the first time they do it, which is like big decision moment for something you're supposed to be taking for decades, which is cool. And then we have all this new thing that dropped this year, Nutrient Journeys. So, you know, we guide you, we give you content every day based on like, okay, you're taking creatine. This is day 1. This is what you should expect. Like you're in the loading phase. Like here's what your body's experiencing. Here's what's going to happen on day 2. And like we kind of guide you because so many, some of the supplements you're never going to feel. You know, but you're going to be like, now it's time to measure your blood work.

Now it's time to check in on this. And so like really trying to hold people's hands through the journey. We have community forums that people are just talking to each other about, you know, this stuff and trying to get different opinions. The Stop IQ feature, which is our AI chatbot, it's the only place where you can actually like take action of like, add that to my stack, do that. Like it's very like action-focused AI interaction, not just like chatting, which has been really fun to watch people adopt. And we added biomarker uploads. So now you can get analysis based on blood work, which is great.

Do you do anything with protein powders or bars or anything, or is it just like supplements?

If it has a Supplement Facts logo in there, I think protein powder is maybe the only thing that we go on the other side for, but I don't think we'll do bars and stuff like that.

So I ask that because I'm curious if you do rankings on if it has sucralose or red dyes.

Okay. So this is great. So, well, that problem exists also in supplements.

Yeah, of course.

We have gotten titanium dioxide out of I think 5 brands now because we exposed it. Every inactive. So you go in, we had the trust score that I mentioned earlier. That's a 29-attribute system that ranks the brand and, or the product. And one of those is inactive ingredients. So things like titanium dioxide would show up and the brands would be like, that's a red. I don't want that on there. And they literally reformulated. I'm going to like, I'm not going to call them out by name because they did the right thing. They changed it, you know, like, and that to me, if we can bend the arc in the right direction. Of the whole industry being better, then like, that's just, that's, that's a win for everyone.

Is it possible that, let's say, company Y over here gets a report from you, but the distributor is the one that, that, you know, that's making them and everything. They just don't even have a clue that some of this stuff is going on in their products, or do you think some of them actually know?

Oh, I think that happens. A lot. No, I think that does happen. I think there's people, I think it's mostly people who are, you know, putting their name on a white-labeled product. Yeah. Um, you know, there's been some, I think we tested some Burrians where, you know, that might've happened, but yeah, I do, I do think that happens. And I think that the, you know, we're not, one thing that's a big thing is we're not a gotcha company. We're really not like, there's too much right now, even in, in, in my mind, some of the other platforms and stuff that are like making big deals on things that like, yeah, they get a lot of clicks, they get a lot of downloads. We, we, we do our creatine report. We did some of these like kind of reports. We've kind of changed that in a big way to our tested program. So we have a new program that just launched last month where the top brands, I mean, like we're talking the Thorns and, you know, the best brands are doing off the shelf. We're doing like secret shopper testing where we're, instead of during the manufacturing process, which a lot of them are, we are literally anonymously buying the product off the shelf, like you would, making sure it sits around and then testing it to see what it would be when it goes into your body.

And that's a, it's a brand paid certification program. They're paying for the certifications. They're happy to do it. The traffic numbers we're seeing for the tested products is like, the growth is amazing. So like, that's another layer. So like the Trust Score on its own is a great, and like the brands who work hard love it. They're embedding it on their websites. It's like part of their product pages now, 'cause it's working.

Yeah.

But now this tested program, they're gonna be able to use our logo on their products. Really? And that's like, none of like NSF and, uh, Eurofins, these certifications that are out there on the manufacturing, they don't really have a consumer brand behind them. Yeah. So by people know us now, right? So like seeing our logo kind of on these amazing products, it feels really good.

Yeah. So it was basically, it's like if you're SUPCO certified, it's a gold standard.

Oh shit. You know, it's pretty great.

That's so sick, man. Because you know, you Yes, I understand what NSF certified is, but you know, a lot of people that are just regular athlete, NSF certified for sports, huge thing. Yeah, but it's not for an everyday consumer. They're just like, what does that mean? It honestly, some of that stuff is like one ear out the other. Yeah, because not many people are going to go Google what it even means.

But if it's something recognizable like you, then you know what's cool is like you can click on it too and like see the report. You can click on when you— the— it'll be on the site too is the actual tested report. So we're going to publish the stuff And then the trust score, even you can see every little attribute, what it means. And like people dork out on this stuff now, like the amount of people who come just to look products up all the time. It's like, it's really cool to be a resource like that.

Well, that would be a great resource just for someone like me to do content with. Yeah.

If you know what I mean. I mean, yeah, you see it.

Yeah. Not calling out companies, but the data, dude.

And like doctors, like we've had so many reports now of, of patients or doctors or brands that have been like. Yeah. Like I went into my doctor and was like, why are you recommending me this thing? That's like a 6.2 or doesn't have a trust score. Like it's, it's driving consumer decisions in the right way, which feels really good.

We're going to have to talk about that. Cause I could be like cited from Subco site itself and then give a percentage of, you know, I'm seeing that magnesium supplements are low on this score or something. That would be a sweet.

Yeah. I mean, I think we have some really powerfully cool aggregate data. We just ran, uh, I think the. Might be the world's biggest creatine, like, survey study, like thousands of people participating in creatine data. Like, we really want to take the aggregate data and start helping institutionalize some of this stuff.

Well, that's one of the most widely talked about and popular, and rightfully so, because that's the most studied, you know, and proven supplement. So now everybody's selling it.

Yeah.

I mean, literally everybody's got a creatine brand.

Yeah.

So it would be nice to get some data on that to see.

Luckily, I mean, other than the gummies that we tested, the creatine, and Shawn mentioned this too, like it's such a, it's such a clean, cheap, you know, good product that most consumer safety perspective is like pretty good on. And, but don't fall for the, the marketing hype side of it is the still, everyone's got an angle.

Creatine ethyl ester.

Yeah. Although, you know what, he, he had a really thing interesting thing about the GAA. He talked about on your show. I thought that was really interesting precursor that I used it. Have you? Yeah.

Cool. It is different. Chris Gethin has it. That's, he's the one that taught me it. Yeah, about it first. And then Sean, you know, really gave me a deeper education on it.

Yeah, his— I mean, his content was, was great. I mean, like, he's like so at the edge of the formulation land, and I liked seeing that kind of innovation. Marketing innovation is not what we need. No.

You know what he talked about the whole conversation was what we need to hear because it gives you an accurate insight on everything. Correct. Otherwise it's just whoever's got the most money.

Whoever's got the most money.

Yeah.

You know, and then, you know, what's funny is you have someone like Timeline who has spent all the money on the product, has researched well, and like has, and also is spending the money on the influence, but almost like in a great way. Like, this is the most clinically researched product, you know, like it's, it feels like a good one to, you know, talk about in some ways.

Working with them has been completely different of an experience for me than I can really say. I'm, I'm very particular, but also very blessed by who's approached me. And they gave me my first contract that I ever had in this space, and I'm still to this day with them. And I value the relationship not just because they pay me, but because of the amount of work and effort they put into everything. And then the amount of— like, they don't give me scripts, they give me data, and they tell me, just don't make these claims and go tell everybody the truth. So whatever it is, here's some science, So when I signed with them, I literally went and studied at Harvard at night. I took, got a certification, and then I just went with their studies and their data and they just fed it to me instead of some places that want to give me scripts that I, I literally, I don't think you do well with a script. I don't.

Yeah. I don't do well with this at all. Like honestly, like I, like the amount of times if I have to rerecord a video, like look at the camera, try to like say a script, I, I fail. I just can't. I have to do what feel. Honestly, that's the thing with all of my stuff, the stuff that I've built is like the beginning journey for me is always like, I, this is what I feel needs to exist in the world. And I don't have to necessarily have any script for what I'm even doing.

You know, but here's the problem, man. You think about this.

Yeah.

The script that is facts about the product is meant for the owner or the founder of the company or whoever the main person is to feed that stuff. People like me, nobody wants to hear me regurgitate that.

You know your audience, man. You know how to speak to them. Like, let this guy cook, right?

Yeah, you know, that's it. And when I look at that stuff, it's like, man, when I watch videos, I like to see people like when I went on there and said, I'm not going to fill you with a bunch of science. I got a blood panel right here that shows you this shit works because I haven't done anything different. Yeah. And that's the video I made. And that thing hit like a mother. Or I can take a script that some— I'm not going to name a name that someone just sent me. To have 55 takes because I can't do it.

I can't do it.

And I'm sitting there cussing up a storm. And if you saw the Hot Takes or that video, it was one take. Yeah, because I didn't have to do it because it was just like natural.

Yeah.

So when, when you see all this marketing and all this bullshit, people now I think are more, more understanding that they don't like it. Yeah.

You know, I mean, it's like, you know, for me Like I have no affiliation with supplement brands. Right. And like, but like I can tell you that when I, my homocysteine was what, 12.5, I started taking Homocysteine Supreme from Designs for Health and I was back at an 8. There you go. That's my, that's my pitch. Right. And like, I just have the data on these things over time, you know, and it's like, you know, some, I feel like in the supplement, some of us are in trust land. We trust the research, we follow the research. Some of us are doing, we following biomarkers and impact. I wish I had more, um, even with like when I'm experimenting with the peptides and stuff, like, like my body is such a non-responder to so much of the muscle building stuff. Like I even did, I had with my doctor, not even by me, I had two doctors recommend me trying Nandrolone, like an actual steroid. And I did it for a couple months or something like that. And it didn't even really, you know, do anything for me either, which is wild. Threw, by the way, screwed my blood work up.

Like, hemocrit was super high.

Like, so just so anybody listening knows, that's nandrolone is deca durabolin, or NPP is the short ester of it. Nandrolone phenylpropionate. And it is a very harsh steroid.

Yeah.

And even 200 milligrams of deca can cause severe shutdown, rising prolactin.

Yeah.

There's, it doesn't directly increase estrogen, but you'll see Not a bad look. Yeah. There's no estrogen conversion. However, it still has an effect because the prolactin gets thrown off. It can cause severe, like, inabilities to have an erection and severe testosterone suppression.

It definitely suppresses testosterone.

Yeah. And also it can cause some mental issues in terms of depending on how much you're using it for how long. I've seen suicidal people, more extreme cases depending on what they're stacking it with. Very poor choice. Yeah. To put you on for an inability to gain muscle.

It wasn't a lot and Let's just say I didn't like the blood work. I didn't like what came back on it.

I bet not.

Got off it. No. And like, but we were trying, like, that's how much I've tried to figure this out.

Sure.

In a lot of ways. But I'm, I'm willing to experiment, see the numbers, and then back off if it doesn't work.

You know, which is— you could have easily just taken some natural stacks of things, dilucine, betaine, creatine, tried some different things with foods, even some peptides that are actually good for lean muscle building.

I got some morelin. You test them?

My favorite.

Yeah. With the doctor, I do that. And yeah, the IGF-1, it's, it's helped with that for sure. I think it helps even the GLP-1s. Like I, you know, I, I had developed, I told you this when we talked, like I developed so like I had to not eat a carb basically in order to keep my weight down. And after decades of that, I was just like so tired of it. I wanted to try the GLP-1s and they've done a good job, I would say, of letting me have a more balanced diet. But I've given all of my self-control to them. Like my old methods are gone. Like I'd have to like redo my willpower. Yeah. I went off them because I tried the semaglutide, uh, the semaglutide was like, uh, worked, but it like made me feel pretty sick. Yeah. And then tirzepatide was like, wait, no food noise. And I don't really feel sick. Like this is nice. And then, but I wasn't, I never lost any, like I It was probably because of the birth of my child, but I gained weight while I was on it. And I tried the Reda TruTED.

That spiked my heart rate a lot.

It can do that.

Dude, like the GLP-1s took me from like 60s to 70s, which was like one thing. And then I wasn't super happy about that. But Reda, my resting heart rate on Reda is like 85.

Not great.

Not great. At least not for me.

It's scary.

That, that number is scary for me. That interrupts my sleep a bit. You know, like that's not—

well, because here's what happens. You're aware of it, then you start to have anxiety.

Oh, interesting. Yeah.

And then that then makes it even worse. Yeah. And so while it has a direct effect on it, it's also got a psychological effect, which then in turn makes it much worse.

Yeah.

And then once again, take something to curb that. Right. So it's constant taking things.

Yeah. And I was like, am I gonna take a beta blocker now? Oh my, no. I mean, but I stopped after the red, I took a break on the GLPs just to see what it was like. And Yeah, it's scary. Yeah. Get off, you know, the food noise comes right. Like you're just instantly like the version of myself that I saw again was that like almost food addict, like, like it's, it's not really controllable for me. Like there's just a line in which it crosses.

Yeah.

Like, so it's like, you know, it's really has me thinking a lot about the relationship with the GLP-1. It's like, I've really traded some self-control for ease of life.

Yeah.

And let's just hope all this data about all the other positive sides of it holds up because I've got some good and bad data on both sides of the coin on long-term use that I'm seeing more of.

I've got some, like, of my mentors that are firmly behind it, and I've got some others that aren't. I've got some data that I put a video out on and a little short podcast about how it's potentially aging you faster. There's some redox issues there, and I get into that. I don't know. I'm a, I am one that I want to see real life experiences and facts, not just studies. I don't rely on studies to the extent some do because you and I both know that you can make those studies come out however you like. I care about 1,000 people that I've coached or seen, or—

this is what I mean, the n=1 data that, you know, institutions look at that as worthless. And then there's the n=1s that are like, this institutional data is worthless. So like, you know, I, you know, platforms like your podcast, what we're doing on SubQo, like having these more kind of aggregate balanced and deep views and just helping people find what resonates with them to take a trip.

'Cause we're really just trying to empower people to, you know, I had this conversation about using both conventional and non-conventional medicine in ways, however, the reliance on conventional is too high. I still believe that there's integration there, just like the studies and the real life, but I value real life experiences amongst the masses more than I do on a simple study that takes a group, a control group, puts it together and very selective on how they do it. There's some studies that they just go wide variety, you know, but you never know if people are adhering to what they're saying.

And like, and honestly, like the, like I, you know, I do my experimenting with peptides, you know, a bunch through the doctor, some on my own, but like the, I'm not like that one that's out there like being like, I'm the evangelist for it.

Yeah.

You know, like I really think that I know people who've like, you know, had negative experiences, like Yo, like PT-141, like you, you can get in trouble with that thing, man. Oh, I know. I went on like, there's like, uh, I took a dose of, 'cause I was trying to get off the GLPs more. I tried a cagrilatide, I think it's called. Yeah. That shit really suppresses your appetite. That slows your shit down.

Try tesofenzine and try to sleep, you know, but it works. But at what cost?

I worry. This is the land where it's like, you know, on me, the things that I'm interested in this space is like novel delivery methods. So I'm joining the board of a company that's doing really good research on microneedle peptide patches right now. And they're going to do it the right way. They're going to go through an IRB. They're going to like collect all the data, really drive consumer choice.

There's a lot of things coming, man.

Yeah, it's cool. Like in a world, as I said, I don't want differentiation to be the marketing, right? Like, honestly, like the stuff that's going on, like the kind of like group buying things that was happening in the underground world, like basically whoever's driving people to get, uh, and I have friends who are doing this to get peptides at almost cost, you know, kind of situation. Great. Good. That needs to exist in the world, but it's the novel delivery mechanisms and the data aggregation layers. And like, how do you run studies at scale better? Like, these are the things that I'm really interested in. Yeah.

Yeah. It's amazing. I told you this was going to be an issue. You're already on time here. Like, we just started.

Yeah. Oh, we could go for so long.

Well, that's why I already indicated, because I knew part 2. Yeah.

So we have some— we got some really cool faith stuff to talk about.

We gotta kind of— yeah, we got a lot more to get into that. That's why I said it's going to require a longer time. Maybe next time I'm in LA too, we can just get the studio.

Yeah, we're gonna see you there.

Yeah. Hour and a half or 2 hours. Yeah. But I want everybody to let hear about where to get Supco, how to sign up, tell 'em what to do, if there's any sort of things that they need to do, or if it's super simple. And I'll link everything in the description.

Yeah. So supp.co is the domain. Uh, you'll find an easy link to download the app from there. Uh, we're JoinSupco on the socials. You'll, you'll link to it. But just get the app. Honestly, the experience is Robust. You're going to love it. Um, and if you don't, you know, send us feedback, we literally take every piece of feedback and like, cause consumer demand, build the features that you want.

Is it subscription based?

Uh, it's mostly free. Uh-huh. Uh, there is a subscription. There's like a, um, cheap, I think it's like $40 a year in all right there for, for some of our premium features. But like, cause really like we're trying to figure out much more sustainable long-term models here. Mm-hmm. Like consumer software is. Software cost of software is going to zero, man. We could do a whole podcast on that. Yeah. Um, but so we're trying to find the right relationship with the consumers. We have that tested program. So the brands are, we're working with the brands on that.

I don't know why I don't have it, but I'm going to get it right now when we're done.

So, okay. So on our next podcast, let's like, you know, go over each other's stacks and share each other's stacks. Yeah. Talk about what we like on that.

I'm going to get set up when we're done. So I am, man. It was a pleasure to have you here. I knew it was going to be good, but this even overexceeded my high expectation. All right. So I appreciate you coming to see me, by the way, as well. I always really— It was right away at that. Yeah, I know it so well. I'll look forward to not just this, but more conversations in general. Awesome, brother. Well, thank you for that, my friends. This is why we have people like Steve here, because I want to show innovation and I want to show the ever-changing world that we live in and how we can learn more, do things the right way, and be safe. So God's work is appreciated. Thank you for coming to see me. That being said, stay tuned for plenty more to come. Dylan Gemelli signing off.