Transcript of ‘WOKE AT ITS FINEST’: ‘Gutfeld!’ reacts to Jaguar’s new concept car

After their advertising fail, they pitch a car that's not for sale. You might recall Luxury Automaker Jaguar's recent rebrand with an infamously woke ad featuring actors that looked like Teletubbies from Hell. Like someone who just parked a Hyundai in Chicago, many were left wondering, Where's the car? Well, now we're getting our first glimpse, and it's worse than we thought. Here it is. A bright pink electric Batmobile. They call it the Type Zero-Zero, which is either the amount of thought they put into it or the projected sales figures. The Jaguar is actually calling it Miami Pink. It also comes in London blue and Parisian gold, not yet in San Francisco Piss Yellow. But here's the kicker. Jaguar says it's actually a non-production vehicle, which left one social media user asking, Then what's the point? Jaguar replied, It establishes a new design language for future vehicles, bold, colorful, and unexpected. Hey, Jaguar, you left out unwanted. Wait.

I'm sorry. Does this mean that you can't buy the car?

You can't buy the car. It doesn't exist.

What the fuck?

Hold on.

What they said in their whole marketing campaign, to think outside the box, doing marketing campaign for a car that does not exist. It's certainly outside the box. But why would you do that?

Obviously, they're trying to get attention. They got a heck of a lot of attention with their dumb ad. But then I thought it was all going to-For what?

You can't buy it anyway. You can't buy it. Why are you doing marketing for something that doesn't exist?

Yeah, it's a brand refresh, they call it. I don't know, Kat.

To everyone who says the DEI doesn't work, . I'm waiting for the lawsuit because that looks like vibrators from hers.

What do you think they're doing? Katz is obviously confused. Do you have an answer for us?

Honestly, if I was in this boardroom, I would be on the 6 o'clock news for murdering and probably cannibalism, just to make sure there's no chance of any survivor. This is woke at his finest. We're going to talk about something that doesn't exist and make everyone think it does. Yeah. Well, Dave. It turns out it's a hers vibrator. Yeah.

I was going to make the car looks like a strap-on joke, but you already made a vibrator joke. But actually, Tyris, you did make a good point, which is this is the perfect example of what DEI is. They are literally making commercials that nobody wants to watch for a product that doesn't exist. This is the end. We are almost at the end, and then I don't know what the end actually looks like when we get to the bottom of hell. But when we get there, I think everything's going to start getting okay again, and I think it starts around January 20th.

I think that's the day that it actually starts.

Exactly. It's a piece of course.

They say in marketing, advertising, that no publicity is bad publicity, but it seems like this might work for-If you have something to sell.

I think that's the key piece.

It's also, even if they did, Joe, it's a car, and it's a classic car. When I Jaguar, I think of almost like old-school wealth. This is obviously going against that, but what's their angle? What customer do they think they're going to get?

That's the crazy part because they said, Well, we've been marketed to a customer base that's dwindling. Then someone came in and said, What if we market it to a customer base that doesn't exist? And then they said, I'll one up you. We're not even going to make the car. What do you think of that? We're just going to spend the money. First of all, I applaud you for... Correct pronunciation Jaguar. I hear people say Jaguar or jaguar or Jaguar wire. Say it correctly, but I think this is an awesome prototype of the most useless automotive experiment ever. It's got a turn signal, it's got a virtue signal, it's got everything that you need to make you feel like you're... I don't know who the audience is. I mean, Subaru's already got the lesbians. It's like them saying, We're going to go into the flannel shirt business. It's already taken care of. But the part I think is strange is- Listen, he's going to keep going until he gets a laugh.

Fact check.

Dave, does Subaru have the lesbians? How would Dave know? I don't know.

What do I know about lesbians? Read the room, Tom. You make one joke about MSNBC and then everyone thinks you're a lesbian.

What's the gay car? Is it a Prius or it could be a Dodge Ram? I hate to say it.

Oh, my God. Wow.

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