Transcript of How Seven Weeks Coffee Turned Pro-Life Beliefs Into $1M Impact | Anton Krecic

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Anyone could take the plunge in entrepreneurship. The only thing in life where you can step up to the plate and take a swing and score a thousand runs. Anything else in life, you're stuck playing by the rules and the most you can hit is four runs. But in entrepreneurship, you have this ability to score a thousand runs because you get to control your output, your work ethic. And when you 10X your business, you 10X your income versus you 10X someone else's business, you get a 10% raise.

I found it very intriguing that being a faith-based person, that you engaged in politics And there was immediate friction. So maybe we can start with, what was the first experience when you went to DC and you came into that environment that you looked around and you said, something doesn't feel Something is misaligned with the values of how I want to live and what I'm experiencing on a day to day basis.

Yeah. It's funny. So Washington, it's the center of all power in the US. It really is. Everything revolves around what happens between the Senate and the bureaucracy. And there's so much business around that. And some of it's good. But the main thing I learned is there is such a gate-kept feeling in Washington. It's about who you know. It's about the money you have. And a lot of it's about the money you can make off of it. So to me, it was a disheartening feeling moving to Washington, wanting to see if I can affect change with the political process, bring biblical values into government, really advocate for, I believe, it's a pro-life worldview. That's what we're doing now at Seven Ways Coffee. But how would you actually live that out? And it's sad because a lot of it is truly status quo on both sides of the aisle. And so that was probably the most disheartening thing. We think politics is the easiest way to affect change, but sometimes you have to take a step outside of that into the real world and the private sector to actually have the impact that you want to have.

It is truly a stagnating place. And I still live in the area now. And I'm not saying don't engage in the political process, but it's not what we all think of it, is where You just can come here and just make an impact, make a difference, per se. It's pretty gatekept.

Yeah. As an outsider to that world, now, I lived in Washington DC for four years, but not... I wasn't in the political arena. I worked for a major accounting firm there. So I got a tangential taste of that. Some of my friends were in that world. And what I think, though, as an outsider, looking into the political arena, you can almost tell the people who came to Washington with a purpose to make change because they seemingly are the ones who get pushed out to the side, called out, considered crazy. And even inside of their own party, they It's like, Oh, wait, you came here to actually do things? We're going to put you over here until you're willing to play. When you're willing to play, maybe we'll let you back in and you can get some of your stuff done. But if you just thought you were going to come here and make positive change, you got a couple of things to learn. That's the feeling that I get looking from the outside.

Yeah, 100 %. I mean, that's how the political process works. There's party leaders on both sides of the aisle. And unfortunately, whatever the party leaders say is really what you're supposed to get in line with. I mean, I'm a fan of Thomas Massey and Rand Paul, and they're Republicans that are political outsiders that have a lot of enmity from other Republicans because they're very principled in their certain fiscal policies. And if you don't get in line with what the party leaders say, you were definitely on the outside and outcast. And that's so sad because it's this never-ending revolving door of compromise. There's never a point where you feel like people have a unified buying stance and say, This is enough. Red Line here, we're not crossing it. It's just an incremental compromise perpetually in the wrong direction. I mean, that's what it just has seemed to look like over the last 20, 30 years. We're always moving in this. But if it's fiscal policy, whether it's family policy, conservativism in the sense of social conservativism, it's just incremental compromise in the wrong direction. And that's sad because At that rate, you just are essentially on the slow bus to a more progressive society.

You're not actually taking a stand.

Do you think that it's always been that way? Do you think that's a new thing and that we just hear about it more because we have a 24-hour news cycle and you have reporters and now independent journalists tucked in every corner in every conversation? Or do you think that in our lifetime, 20, 30, 40 years, et cetera, this has become This policy creep, I'm only going to scratch your back if you scratch my back, regardless if it's better for the country or not mentality is a relatively new thing.

It feels more relatively new. And here's why, because the amount of money in politics is just astronomical at this point. So from the private sector, from the private sector working on within government contracts, from the regulatory sector, the back channels with these large conglomerate companies that have very financial interests. So you have the policy leaders that are either coming from the private sector that are then regulating the very companies that they used to work for or are going to work for. So it is such a money demand system where I just think that's where it's relatively new, and you don't actually see people who move to Washington and have a strict view on certain policies. They usually end up getting compromised. And what I mean by compromised, I mean, you end up in situations where your financial benefit is so outlandish to just give in on either certain issues or policies that you end up probably just saying it's okay in your head, and that's where most of Washington ends up, where they just incrementally creep because of the financial incentives. And I think that's the biggest thing. We definitely, this is a different conversation, have to figure out how to remove the financial incentives of just being in this area.

It is truly a pay for play scheme in a sense from your policies that you put forth in Congress to your relationships in the private sector. And it's very reciprocal. So the people that try to take a stand of that are very much outcast instantly.

It's funny. I have a previous guest that I had on the show. His name is Adam Allard, a very good guy, advocate for men's mental health and masculinity in general, and reclaiming our position in families and in the world, et cetera. He was on a show, and he sent me a clip from it just because of something we had talked about on the side, where where one of the other guests on the show talked about how she had been... She signed up for a service that basically tracks trade for trade, Nancy Pelosi's trading, literally, when she buys this portfolio, buys and when it sells, it sells. And she said she's up 58 % above the S&P in the time that she's been invested in this program. And while I know that her husband is the greatest trader in the history of the world many times over, and he's very lucky for having that skill and being blessed with that talent, to me, it's very hard to look at something like that and think that that individual and the individuals of that ilk, she's not like, she's the only one who is doing this. How do we then trust people to make decisions on the things that impact our life on a day to day basis, like the cause that's so important to you, pro-life, pro-choice, et cetera, right?

We're supposed to believe that they are taking in data points, opinions, studies, et et cetera, and then making honest, both recommendations and votes for what's on our best interest when we know that they're... It's like they want us to separate from reality. They want to say, Look, I'm always making what I believe is the best decision over here. But then I'm also doing all this stuff over here that is, at best, super shady, whether illegal or not illegal is a different discussion and above my legal pay grade, being that I am an armchair lawyer, not an actual one. And I find that that's part of some of these big issues that is so disheartening, I think, just as a standard run-of-the-mill American, that how do you know who is actually Whether you agree with their opinion or not, it's almost impossible to know who's making a good faith decision or a good faith judgment, and who isn't.

Yeah, I mean, that's the toughest one. I really think the financial transparency has got to get fixed. There's been some proposals to put congressmen on essentially a probation where they can't invest or do day trading or do any type of stock equity trading during their time in office. I fully support that. Yeah, you're right. Nancy Pelosi is the greatest stock trader of all time. Obviously, she has no idea about trading stocks on its own. She obviously has insider information that relates to certain industries, which she's able to then take heavy bets on with her capital. It's crazy to me that you can build such a mass amount of wealth from politics. That's the whole thing, politics and civil service, the idea of elected representation. That was supposed to be a service, something you were sacrificing for to do on the behalf of your your town, your area, your constituent to advocate for that. And it's just totally captured by financial interests. So whatever we can do to promote transparency, and if that's term limits, if that's locking up people's ability to trade, you should have to sacrifice to be in Washington. That's the whole idea.

It is a privilege to do that and to serve. And it is a sacrifice, not a life-changing, generation-changing wealth-building machine which obviously that's what it is now. And so, yeah, that's again, that's why it comes back to you just see this incremental progression in this uniparty direction where we wave the flag of like, Oh, we fix this or we tweak that. And really no true fundamental change happens because it's the uniparty agreement just moving forward. And until we disincentivize the financial aspect, it's just going to maintain that way.

Yeah. I'd even We can be okay with our political leaders getting theirs if we could believe that they were trying in everything they did to do what was best for the country, right? So if they're like, look, this thing, this program or this bill that I'm putting in place, this is the best for the country. I'm going to get my little piece over here, but this is going to help us. It's going to lower the debt. It's going to whatever, create a safety net for this, whatever we need to do. But it's like they're getting theirs, and it doesn't seem to be always what's in our best interest. And that's the part that bothers me. It's almost like we were okay with the Mafia before they went into drugs. So if you think pre-drugs Mafia, where they're keeping the streets clean and they're doing this, and, Hey, you got to peel them off a little vig, and they're getting theirs over here, whatever. But you can walk down the street and not worried about getting shot. You're You're like, I'm okay with that.

At least I'm getting something out of it. That's exactly right.

You feel like you're actually getting something out of it, okay. But it's all this backroom bullshit. So spinning that back to you, you're in this environment, you see this, and to the point that you made in the green room about entrepreneurship, politics aren't the only way to make change. And I think in our world today, maybe being an entrepreneur and business actually could be a more powerful way to leverage leverage real, true change. So you go into coffee of all things. So talk to me about that transition, that idea, and how you went from being in that arena into the world of entrepreneurship.

Yeah. So I moved to Washington, DC. I spent a couple of years fundraising for Republicans, and candidates, PACs, not benefits, truly believing everything we were doing in terms of raising money for stuff that I thought would really impact the political The political system. And again, it's not to say these organizations are bad or anything or the people are... It's just it's just like it's so hard to see the long tail result because, again, everything in the political system is gatekeept. If you have the most honorable intentions in the... For me, a pro-life worldview, and you're trying to push that through in Washington, it just it seems to be blocked and blocked over and over again. And so I had the idea, instead of asking people for money, what if we provide people a good or service and support the pro-life cause? So again, I was super passionate about it. I wanted to support the pro-life movement. Years ago, I got to visit a pregnancy center and just see what the work they did. I was so moved by the life-saving work. And when you think about what does it actually mean to be pro-life, what does it actually mean to live out a pro-life worldview, pregnancy care centers are doing that day in and day out.

They're in all cities, They have a local community they serve, and they are there for women who faced unplanned pregnancy. So what does it mean to actually help save lives? Well, it might not actually be the law in Washington, which we obviously want to pass pro-life legislation, and it's just very difficult. But in the more literal sense, it can just be supporting a woman facing an unplanned pregnancy and doing that through a pregnancy resource center. So I had that experience of seeing what they do. And I was like, that's who we want to support? Give dollars. Take dollars from this corporate entity level, like the government, where it's like dollars are all funneled at the top and give those down to local people. And so that's what 7 Weeks Coffee does. I started it with the idea of donating back 10% of every sale to our local pregnancy resource center. We sold $8,000 that first month. I dropped off a check for $800. I said, Here, here you go. We sold coffee, and this is for you from our customers. So that started with one local center. Now, we support over a thousand across all 50 states, and we've raised, if you can believe it, a million dollars in funding.

And so that's what I'm talking about, where the private sector, it's all thanks to our customers who have just made the decision to switch to seven weeks coffee, we're able to give dollars, give real resources to moms who are facing unplanned pregnancies, all without dealing with any government BS. We just give locally, we give to those local centers, and they're able to use that money to really help save lives. And so that's what I'm talking about. Entrepreneurship and business can truly be a ministry opportunity. And you don't have to wait for some policy or some legislation to bring about the worldview. You can start living that out immediately with what you're doing and work. So that's what I'm super passionate about. That's why I love what we do at Seven Weeks Coffee. And my biggest thing is, what other businesses are out there that people want to start or build that can advocate for a worldview that they believe in, a conservative worldview, a Christian worldview? That's what I believe in. And we need more of that, not less.

I completely agree with that. I got in trouble on X the other day. And by trouble, I don't feel like I was in trouble, but certainly people had different opinions when I just posted, The world needs more Christians, right? I just had this... Sometimes there's probably some... I have no problem posting that thought. I have no problem posting what I honestly believe in who I am. I'm a major believer, and share probably many of the same worldviews that you do. But what was funny was the reaction was just the polarized nature of the reaction to that. One guy literally said, Why do you hate Islam. And I was like, well, I didn't say... All I said was the world needs more Christians. I didn't think that it was a zero-sum game, which meant that there need to be less people of Islamic faith, certainly less jihadists, but true- I think it's okay, Ryan.

I mean, it's okay to advocate for what we believe is true. I don't go out and said it. We need more Christians in this country, and I'm happy to say we need that less Islam. Because this is a Christian country. That's originally what we were founded on. So I totally agree with you. Count me in on that tweet because we want more people to speak up.

Yes. And I completely agree. And my point was more like... Because we're in lockstep on the idea. I think more people need to be vocal about what they believe. I actually was at a mastermind group with about 60 people the other day, and I brought up the topic in a discussion around... There We're talking about what to share, how to share around your business. It was a business-oriented mastermind group. I said, I think we need to be more vocal about our belief structures. What is it? Who are we as people? It doesn't mean we have to every single thought we have on our sleeve. However, bad ideas spread when good ideas remain quiet. I think, unfortunately, there are certain modernized versions of Christianity in which we have been taught, or people have been taught, not me, that our role is to always concede, to always step back, to always turn the other cheek, which is a very misunderstood verse in the Bible. Somehow always placating others and always stepping aside for others is a virtue. And when the idea is bad, that is not a virtue. It is not a virtue to allow bad ideas to go unchecked.

It doesn't mean people should not have the right to have those bad ideas, but we certainly shouldn't have them be able to vocalize them and we remain quiet and then sit in our house and ask, Well, I'm living my Christian virtue by sitting When you're in silence. That's not actually, in my opinion, a virtue at all. It's cowardice. When I use that word in front of that group that I felt that it was cowardice to remain quiet in the face of bad ideas, you should have seen the freaking reaction It was like I got punched 59 other people simultaneously, and the reaction was very like, Well, this is my business. What if someone doesn't do business with me because of what I believe? I go, If someone doesn't believe, and I know you believe this, and I'm preaching to you, but whatever, you got me all fired up here. If someone doesn't do business with you because you're a Christian or you believe in pro-life or you believe in whatever the hell you believe in, it could be the other side. It could be if you believe in liberal views in a conservantism. Who cares?

That person wouldn't have been a good client or a good customer of your business anyways. Why do you feel today so many individuals, and particularly businesses, are unwilling to stand up for the things that they ultimately believe in, like the business that you've built.

Right. It's so true. Just in spinning that on its head of the idea of what have we seen the last five years post-COVID is radical corporate political ideologies being advanced. Corporate America and Fortune 500 companies have taken taken a hard-line political stance, a very leftist, a very progressive worldview. They're not silent. There's this idea of like, bipartisan in business where business owners just sit back and don't have any outspoken beliefs, that is definitely gone. We've seen the direct opposite of that. So like, yeah, I'm all about having more believers and Christians stand up for what they believe. And it's not necessarily about putting it on the front of your website, how we do it. It's about as an owner, having direct influence on the people that work for you and the people you engage with in so that you're promoting everything you truly believe. Yes, compromise Compromising to this degree of just silence is the death sentence of believers because we will just compromise and agree with the very people that want to see our worldview shut down and extinct. It's so sickening to me. Be there to stand on the line that says, This is what I believe as a business owner, as a CEO, and how we're going to live out our values, whether that's who we work with or how we work with people.

It's okay to be confrontational in that way because beliefs are, by nature, confrontational. I can't agree with more. We need more people that are just okay with standing there on their beliefs and letting the results fall as they may. And what happens for us, We saw so much success over the first three and a half years or four years into this now. I mean, it's grown wildly in terms of growth as an e-commerce company and just this idea that there's so many people that you actually don't realize who support your worldview and are just dying for you to say something so they can support you. We're so quiet, but once you actually do stand up, there's a rally of people behind you. It just takes the curves to do it.

Yeah, I agree. And I'll give you a microcosm of that. Right before the last election, I bought a new house, moved into a new neighborhood. And I put out in August before the 2024 election, a Trump sign on my front yard. So I will also say, mostly because I'm cheeky, about 20 feet away, I put a, Presidents are temporary, but Wu-Tang is forever sign as well, mostly because I just have a sense of humor like that, and Wu-Tang is forever. But I had no idea. I live in New York. I live in Albany, maybe the second largest liberal sess pool after Washington, DC. I had no idea what the reaction was going to be. To a T, I had almost every neighbor... No one said anything negative. No one egged my house. I was a little worried, Hey, the new guy moves in, puts a Trump sign out. But the number of people that walked by while I'm playing Wiffleball with the kids in the yard or whatever and said, I love your sign. I wish I had the balls to do that, or I wish I had the guts to do that. And I would look at them and I'd go, It costs $24 on Amazon.

They'll bring it right to your house. It's not really that hard to get one. If you want one, I'll pay the $25. I'll drive it down and stick it in your yard. And to your point, they're walking around and they're trying to fit in because they don't want to deal with any of the perceived flak that they would get. Yet Yet they believe exactly the same thing. At first, I was happy that my house wasn't getting egged and all my neighbors hated me because not that I would necessarily care, but no one wants that. But it was more sad when I really thought about it in so much as, man, you are just so willing to be quiet. When the local public high school has 13 furries, they have litter boxes in the bathroom. The janitors had to go on strike because they wouldn't change the fucking litter boxes. And And you have boys playing in girls' sports and all this crazy shit going on in the high school. These are the kids who are going to take care of you when you get older. This generation, and you're letting them know that it's okay for people to walk around with dog tails and dog ears and speak and bark at people as a way of communicating in sixth grade.

That's insane. And you think you're willing to accept that, but then you'll go to church on Sunday. I don't know how those things coordinate. I can't be quiet about the fact that I think it's bananas that we allow things like that to happen.

Was that happening in Albany? Yeah. That's crazy. I mean, we had the transgender stuff here in Loudoun County with some boy in a girl's bathroom, and it caused... It was national news, the controversy behind it. But yeah, that's insane. I mean, that's the whole thing. It's like, if your religion, if your Christian faith is just within the four walls of the church, you are literally not living out your faith. You are failing miserably, in my opinion. If your faith is just comfy enough to just enjoy a nice, quiet Sunday morning, come home, and just go about the rest of your life while you watch literally the world around you go to hell, and you sit there and say, I'm okay with what I believe. I'm not worried about anything else. You are a failure, in my opinion. Not to put it more bluntly than that, but that's exactly it. It's like you were called to be the most outspoken person. If you believe the biblical worldview that Jesus is Lord and this idea that his ways are the most transcendent truth that we have, we should be wanting to promote that at every stop we can.

And if we're not, it's like, what is your calling at that point? You're calling don't get the most fundamental level is to live out this worldview, a biblical worldview. And so if you're not doing that, you are just failing miserably in your faith. And I just think that's the biggest thing is church, wake up. Everyone who believes, if you actually Claim to believe this, believe it in public. Believe it in conversation. Believe it as you're engaging with your neighbors. Tell people about this. If you just tell each other, you're getting and accomplishing nothing.

Well, I actually don't think I think far fewer people actually have faith that call themselves Christians. And I think so much of the nonsense that we are dealing with on a day to day basis today, to me, is secularism and the loss of God. It's that I may present myself as a Christian if asked, but I'm not even sure that I really believe. That, I think, is a much more predominant position than people want to let on. Because as you said, if they did actually believe, there are things that they would not stand for. Just point blank. If you actually believed that God exists, that you are connected to him, that faith is real, that Jesus was the son of God, if you actually believe these things in the teachings inside the Bible, then there are things that you just absolutely 100% would not stand for. When you let those things happen, what you are saying is, I don't actually believe. I'm not actually truly connected or I would not be able to be silent. And that lie that we've started to, I think, accept just to creep, through this idea of creep, is that, hey, maybe God doesn't exist.

Maybe this secular bullshit is all there is. Now we can start believing things like fucking socialism. We're going to elect a jihadi socialist who literally has said out loud that he wants to take away property rights, that he's going to... You know what I mean? The things he's saying are so much the antithesis to everything that we know is actually practical and real.

I just- It's like this idea that as believers, we don't believe we're allowed to be biased to our own beliefs. It's like we have to be compromising in everything, agreeable with everyone, and have no bias to her own beliefs. This idea of, I am right because I believe that what the Bible says is true. Therefore, when I promote what the Bible says, that is what is the truth, and that is what I believe is right. That is what I believe should be the default worldview that everyone should accept. We want everyone to accept the relationship. We believe we're right, which means automatically you believe someone else is wrong when they have a competitive worldview view. And so it's like, that means you should embrace this idea. You can have a bias towards your own beliefs. You can actually say, this is why we think what's right, and let that propel you to action. But it's this idea that we're just deference at all costs and have no conviction within your own heart. I agree. So many people probably don't even actually believe what they say they believe. But then there's this percentage of people that do believe it but believe they're not allowed to actually have influence with it or a bias towards everything they think and speak around it.

Just this idea of we'll just compromise with everyone to maintain the peace, which ultimately never maintains the and just brings and seeds evil. Every time, like you said earlier, when good people do nothing, just evil will persist.

Well, they've been guilted into believing that somehow being faithful is bad and evil and wrong. And that because you're a Bible beater or you're this. And look, the beauty, in my opinion, of faith is that you get to have your relationship with God. In my opinion, if you're truly connected. Now, you could You could choose Catholicism. You could choose whatever part of that spectrum works for you, but you get to have that faith. But however, or not however, when your belief, you don't have to be guilty for that. There's this guilt.

Yeah, exactly.

That somehow, if I believe in God, that because somebody else who also believed in God did something bad in the past, I need to feel guilty as a Christian for for a Christian who did something bad in the past. Or because a Pope, which I'm like half Catholic, I was raised half Methodist, half Catholic, whatever. But I feel zero guilt for the absolute abominations in the Catholic Catholic church who did despicable things. But I feel zero guilt for going to Catholic Mass. That was a human who made a deal with the devil and did a horrible, awful thing. And the people that protected them, they're in the same boat But I don't need to feel guilty because someone else who's white, and the same thing goes for any race, right? No black person should have any guilt for any act that any other black person ever did. No white person should feel guilt for some act that any other white person did. We all are our own individual units and should be able to voice our individual feelings without that sense of guilt or anxiety or fear that because I'm part of some group, I am responsible for every other single human who's in that group.

And I think that's why we stay quiet. I think the other part is, and I'm interested in your take on this as well, I also think the world today is very hectic and where in the past we had brain cycles to spend on some of these things. We are spending so many brain cycles on things that don't matter or take up our time throughout a day, that then these really important intrinsic core value type items, they don't get the brain cycles that they need or deserve or warrant. Does that make sense?

Yeah, no, it totally does. I mean, it's just this idea of, where does our attention and focus go to have we, as individuals, come to the fundamental beliefs and the most important things, like the view of family, the view of money, the view of the sanctity of life, how we view government, how we view our relationship with others, and how are you view our relationship with the Lord? All those have a very deep universal truth that I believe is ultimately found in the Bible. And so if you don't actually have a concrete worldview on those different topics, you will just flounder in every single direction possible. And that's what happens. You just get co-opted by whatever is the secular culture of the time, and you just fall down the rabbit hole of whatever they're promoting, which is exactly what's happening right now.

Yeah. I know. Someone asked me the other day why My faith is so important to me. And it was a very honest question. And they are struggling with their faith. They were raised Christian and were quasi-atheist for a while, and now they're considering coming back, and whatever. We're just having a conversation, very honest, very open conversation. I said, Look, even if you don't believe, the Lindy effect is true. The longer something has existed, the longer it will exist. If you think about the Bible as nothing more than the best self-help book that has ever been created in the history of the world and just operate... I think Jordan Peterson does this best. He says when he first started talking about the Bible, specifically in the public forum, comes, people would ask him, Do you believe in God? I honestly think he was toying with the idea at that time. He was playing with it. And he said, I act as if. Now, when you ask him, he'll say he does. And my point is the act of following the word brings you into God. You don't have to believe before you start following the word.

You can follow the word and then allow yourself to be brought into it over time. Like I said to my buddy, I was like, Dude, if nothing else, it's just the best self-help book that's ever been written. So just do the things in there and you'll probably be happier than you are today. And that's the That's the way I've always approached it with people who are struggling. And you can't convince...

You know those things, you can't convince someone of God. I can't prove to you God. I can't prove to you that. What does it mean to have a relationship with the Lord? Personally, I can't say this is conclusively how you can know God is real. It's like, this is an act of faith. I believe that there's the most evidence that God is real through the Bible. I'll say this, life has unanswered questions for the moment you enter the world. What am I doing here? And what happens when I die? Those are the most fundamental questions that no matter what you're born with and have to answer. And the Bible has the most conclusive answers to life's most difficult questions. Now, whether you accept those or not, but there's no other way around it to say, yeah, the Bible answers those the best way possible. So you can struggle with them on your own, or you can accept what I think is clear, which is these are the best answers to life's most difficult questions.

Yeah. The only other acceptable answer comes from the Hitchhiker's Guide to the Galaxy, and that's 42. So it's one of those two. I don't know that one. It's a book. It's a great book. They also made a movie out of it. It's got a ton of biblical overtones. And there's their whole point of the movie, and I know we're off topic, but this is just interesting. The whole point of the movie is they're searching for this mega intelligence, which is essentially God, right? And they They finally make it to the mega intelligence, and they're standing in front of this big orb thing, and you get one question, and what's the secret to life? What's the point? And the machine starts cranking and whatever, and just responds 42. That's it.

That's all. That's it.

It's just funny. We got better than that. Okay, so you, back on the entrepreneurial path, You go with coffee, and you're giving to, specifically, pro-life organizations. I'm interested in both of those decisions. Why coffee versus any other product? And why pro-life organizations versus any other type of charitable organization or enterprise that you could possibly focus on?

Yeah. Coffee is interesting. I didn't have a background in coffee, except I liked it. I had some base knowledge of it, but I didn't come from some type of specific background in it. It's actually funny. Anything in business, the most successful business is find where there's an open opportunity, and then you provide a quality good or service where that opportunity lies. And then there's a lot of success. I literally googled Pro Life coffee thinking, Oh, there's got to be someone doing this. There's a lot of values-based coffee companies, Black Raffles, this very large Second Amendment angle. But I was like, Okay, so there's got to be something for believer, someone who's a biblical worldview, Christian. I'm like, For my mom, for my dad, what coffee would they drink? And so I Google Pro Life coffee. Nothing comes up on Google. I'm like, That's it. I'm going to start a Pro Life coffee company and provide it. At the start of the search, we ended up finding we work with an amazing coffee importer, and we have some of the best coffee in the market. And that's a really important caveat is what's been successful for us is you can't just slap pro-life on a bag of coffee.

We have a superior good or service that's 10 times better than anything mainstream out there. It's the high-grade specialty coffee, mold-free, pesticide-free. You're getting a better product on its own. And then you have this amazing mission on top, which has led to a lot of our rapid growth. So there was just no one doing it. And that's just the amazing thing. There's so much opportunity out there when you look for in providing goods and services. Obviously, you have to provide those goods and services well. But once you do, people are going to resonate with it immediately. And that's what happened with us. And so you mentioned giving back to centers. Yes. So that's the heart behind it. It's like, okay, what does it mean to be a pro-life coffee company? And so instead of just saying, We give back a portion of our sales or part of the proceeds, an ambiguous amount, which just means we could donate as little as we want at the end of the year and say we honor that commitment. For us, we said, Let's be as transparent as possible. Donate back 10% of every sale. This is not 10% of profits.

This is 10% of every sale, which means it can be upwards of 50% of our profits. That simple idea, move the decimal place over after you buy, that's how much we're giving back. We started doing that and just posting each month. We've raised $800 this month. There's another $1,000 next month, a few thousand the next. And so it kept going up and up and up. And every month, we just update the total on our website to show how many dollars we've donated. And now it's been over a million, like I mentioned. And that all goes to local pregnancy resource center. So this idea of giving money back to the people that need it the most. For me, local PRCs, the more money you can get into the actual hands of people that are doing the ministry or work, the better. So when you think about donations in general or charities in general, the larger organizations have more of a corporate structure. So the dollars have to funnel down before they actually get into the people's hands that need them. And so when you donate to local organizations, it's literally the three people that work at that center that are using the funds to provide assistance to mom in need.

It's a very direct impact. So that's what's been awesome is we give hyper locally throughout the US. And that, I think, has been why people just love our cause and allows us to really make a direct impact.

Yeah, I love that because, one, it's probably way more work for you to find these individual centers and take it down versus just picking some big umbrella company.

Write one check at the end of the year. We write 40 checks, maybe 100 checks a month, basically. Like, literally, every month. They sign up. So we have a lot. They obviously reach out to us. How did they receive support? We have a quick vetting process to make sure they're 100 % pro-life. And then we get them enrolled and say, hey, pick a month. You'd like to receive funding from us. We get them signed up, and then we're cutting them a check the next month so they can receive funding immediately and continuously.

Yeah, that's fantastic. I think a lot of people who haven't spent any time in the nonprofit world or sat on boards or or give a ton don't realize that oftentimes, and this is a broad stroke, but oftentimes, the larger the organization, the less of each dollar that you give actually goes to the cause. And some of that is in good faith. It just large organizations take more headcount, more overhead to distribute funds, et cetera. And I think there's a place for the large organizations, especially, again, the ones that are operating in good faith. But you have some organizations where I know there was a big story that came out with the goodwill, where only something like it was like sub-70 % of every dollar was going to actually help people who needed clothes, et cetera. And I think that shocks people. So you're not just giving money as a show. When you're putting it in the hands of those boots on the ground people, you are truly changing lives. And that's phenomenal. Did you find anything about growing a truly mission-driven business like seven weeks different from, say, a normal entrepreneur? Were there any obstacles that were maybe different or that may be unseen that a standard tech entrepreneur or someone who's just starting another product-based retail D2C business wouldn't have to face that you guys did?

Well, for us, you're cutting your customers in half immediately. You think about it, half the country, maybe, probably even less is pro-life aligned. So you're definitely eliminating a handful of potential customers. But I would say it's been nothing more than on the positive side. It's so cool to see that we provide a good service that literally resonates now with over 100,000 Americans that love what we're doing and then get to empower them, the idea they're a part of this, which they are because they're helping fund it through every order. They are supporting these centers. So I think it's been nothing more than positive. That's what's so cool. You can really use use your business as this tool, this ministry tool for a cause that you really champion. For us, it's the pro-life cause. It's been nothing more than just amazing support from people all over the country. We're empowering people every single day to make a difference in to help save lives.

Why pro-life?

You think about what's the most fundamental travesty and important cause in our country. I can't get over the right to life is the most important cause of all time. The idea that right now, every single day, thousands of babies in the womb are going to lose their life and never be able to breathe on their own, have a future, love a family, love their parents, enjoy being snuggled in their mother's arms. All these most basic human emotions and needs are never going to get met because we don't believe life is a human right from conception. And so if you don't have that fundamental worldview, how can we actually build upon all the other humanitarian crisis if we can't just agree upon that. And so to me, it's just the most important thing. Let's solve this first, and then we'll move on to the other, obviously, important needs as well, and protecting human dignity and And all of that. But, yeah, how can we not just agree that the right to life is just not a given? It's still not in this country. It's so sad. So that's why it's so important to me. We need to change that before we move on to other human rights issues.

Yeah. Have you seen this guy? He's a kid. I can't even say guy. He's a kid. He's in his 20s. Nate Lieberman, I think, is his name. I'll double check on that. And for anyone who's interested, I'll have him linked up. You can find him on Instagram. But he goes to some of these human rights rallies, and they tend to be more leftist liberal rallies.

Irony there.

Yeah, and he's got the cameras, and he's asking them about human rights. And he'll say, Hey, human rights are important. Yeah, yeah. And he'll say, All human rights are important. He'll be like, Yeah, yeah, yeah. That's why we're here. And then he goes, What about unborn babies? And people literally turn their back on them and walk away. The wildest thing. And look, the listeners of this show understand who I am. My issue with leftism is not even so much the things that they believe, because if the things that they believed worked, I would be willing to consider them. But there's no receipts for the value structure that they operate in that show long term success in really any metric, outside of my own selfish need for gratification and aggrandizement. So outside of my own intrinsic need to feel like I am important, there's no long term societal benefit to really any of the philosophies or policies that they spouse. So that's my general take on leftists. Well, I also think some of this shit is completely bananas. At a very practical level, if you could present me with a receipt that said, Hey, this society was completely gender fluid, and they were also incredibly prosperous and successful and happy It just doesn't exist.

It's literally a trigger for the downfall. It's one of the triggers or leading indicators of the downfall of every great society is gender fluidity. You can say what you want about it in rights and all this stuff. But at the end of the day, in terms of Roman, Russian, Greek, and those are just the ones that I've looked into, as soon as gender fluidity has entered into the culture, it is literally a leading indicator for the downfall of that society. Okay, So it's hard for me to believe that that's something... Okay. So when you think about the fact that then moving into this idea of pro-life versus pro-choice, I don't know that there's anything that causes my heart more pain than when you see women on videos and in interviews, bragging about the number of abortions that they've had and acting as if this is somehow a badge of honor that they are there. Look at how I don't even know what they're going for. My brain can't even wrap around what badge they get to wear in some group by talking about seven, 10. I heard one woman talking about 15 abortions. 15 abortions.

It's crazy. We're not talking about miscarriages. Abortions. And it's like, I'm like, what is the prize that you win for that? I can't get my head around it. And it comes back to this idea of, where is the receipt? Show me the receipt where in a society, the mass abortion of human life has yielded positive societal change or growth or prosperity over any given period of time. I can't wrap my head around. There's no logic to this idea.

Yeah. I mean, it's so sad. I mean, it's the oldest form of the devil's the devil's influence, which is child sacrifice. The oldest forms of pagan traditions were child sacrifice. And this idea of killing the most vulnerable. That's the ultimate goal of evil, of the devil, in my opinion, attacking the most vulnerable, which obviously at its core will be a child in the womb. That is the most vulnerable state we could ever possibly be in. And that's what the abortion industry does. And they I want to promote it, not just allow it, but celebrate it. And it's a form of child sacrifice, in my opinion. That's as clear as I can be with it.

Yeah. I want to ask you a very honest question. You can answer it any way you want. I'd say there's two scenarios that I struggle with. I know where I stand from a faith perspective, but I also living in the world that we live in. I struggle around my head around it, which use young rape and incest in minors, right?

I struggle with those scenarios. It's terrible. The whole problem with that argument is, first of all, it's the one % of the time that's used to justify the 99 % of the time.

Completely agree. So no justification for the rest of it.

Right. Yeah, exactly. So people always end up like, what about rape or incest? And it's news to justify. It's like, Okay, how do we agree that the 99 % of elective, I just want to get an abortion because I don't want to be pregnant, is the reality of the situation. Now, obviously, there's a lot more influence around there. I'm thinking of those people that pressure people in abortions. Again, that's terrible. That's not like a women's empowerment thing. These are people that are getting pressured or financially struggling where they feel like they have no other option. That's, again, what we're doing, providing all resources we can so people never have to make that decision. Then you come down to this awful one % issue, or even less than one % issue of rape and incest. And the answer to it is that there's no answer that's ever going to make it right. And so this is the ultimate fallacy with it is someone who experiences rape, you can't undo that. You can only receive God's grace to have healing, but you can't undo a rape. And there is so little talk about the rapist in this situation that it just infuriates me.

The idea that Why aren't we using all the resources possible to punish any sick and twisted person who commits a violent act of rape to the nth degree to where that unspeakable thing is not not part of our society more. They're automatically not in the conversation more. And so going back, you can't- Anton, it's not their fault.

They're minor-attracted.

Yeah, exactly. So it's sick people that then justify, which perpetuates this even more. And so why not bring them in the conversation, hold them accountable. You can do whatever you want to them, chemically castrate them, not innocent children, which is happening now. So it's like they need to be brought into it. We have to understand you can't ever undo a rape. You can't fix it. And an abortion is never going to essentially bring any type of healing process or undo process to what happened. And so at that point, why not see how we can provide every resource possible? So if that ever happens, that there is financial stability, there is counseling and emotional support, because at the most base level in abortion, the violence of an abortion, the violence of an abortion, being taken against the child and also in the woman's body is never going to solve or undo a rape. It just doesn't. There's no evidence that promotes or suggests that that's like, emotional financially beneficial to go through the horror of rape and then to go through the horror of abortion right after that as some type of solution. So I'm all for holding the people responsible, way more accountable, providing all resources possible for moms if they are in that situation, And so there is complete and total support financially.

What does that mean? Abundance of financial support for the child, financial support for the mom, and everything we need because there's no solving it. There's no one doing it. And that's the whole point of the idea of we're fighting a battle against evil. We want to stop rape. And the saddest part about it is the abortion industry covers it up. It is a perpetual cycle of more violence against women because of the abortion industry, not less.

Yeah. I know. I look at these things like when we talk about poverty. We want to give people money, right? But no one talks about how do we actually help them find prosperity in their lives, right? I came from a very down-trodden area. I was one of the few lucky to get out of the community that I was born in. We used to say, and I've said it before on the show, you could leave the doors open at night because the criminals lived in our town. They didn't rob in our town. What no one wants, and many people that I know, some of which were friends, especially early in my life, didn't make it out and went all different paths, many of which were not good. What we don't talk about in these scenarios is we talk about, Well, how can we get them money so they can survive? But we forget that that's a control mechanism. That's a control mechanism. Versus, how do we develop the programs, maybe short term safety nets? How do we develop the systems that allow people to pull themselves out or be guided out? There's always this pull yourself by the bootstraps.

I get why some people would get frustrated by pull yourself up by the bootstraps. All good advice. I get why some people would be frustrated by that. But why can't we guide them out? Take their hand and help walk them out so that they can live whatever life they want to live, but it's It becomes their choice. And instead, we just want to gloss over the actual problem, throw things at people, which ultimately just becomes a control mechanism. And then we find ourselves in a country which has an unsustainable birth rate, and we're essentially decimating our civilization in this world that we think that this amazing country that so many people have come behind and built, we are going to run it right into the side of the mountain because we're simply not going to have enough people to sustain it. You and I may never solve either one of these problems in its entirety. But I'll tell you what, man, I'm glad that there are people out there like you who are seemingly taking this who are taking this challenge on and doing it in a very pragmatic, thoughtful, and faith-based way. And dude, I love the fact that you are going right to the source.

And like you said, cutting 40 to 100 checks and giving it to the people who are actually going to put this money to work and help people. And God bless you for that, my friend.

Thanks, man. I appreciate. It's funny. I never like to say we're out to change the world. It's like this a hyperbole of least. No, we're here to make a tangible impact, supporting life-saving services at pregnancy care centers. It's a very defined niche of good that we're doing. And I think if everyone just finds their defined niche of good, we are going to change the world. But it's not just me. It's going to be a collective effort of everyone finding their niche of what they believe they're called to and using it for the glory of God. And that's how we make impact.

While giving people delicious coffee.

That's true. They get to enjoy that along the way. Exactly.

So people are interested in your journey and they're interested It in the coffee. Where do they go both for the coffee? And I don't know if you have any specific content veins around your journey with the business, et cetera, that you'd like to send them. Let them know where to go.

Yeah, just our website and stuff. That's where we post all our content. But sevenweekscauffy. Com is where you can find us. We're on Instagram as well. We can keep up with our content there, too.

Dude, appreciate the hell out of you. Thank you so much for coming on.

Yeah, enjoyed it.