Transcript of How to Use a Local Podcast to Build Authority, Network with Influencers, and Win Clients

Welcome back to another episode of The Vault Unlocked. Today, we're diving into a strategy most entrepreneurs completely overlook: how to use a local podcast as a business building machine, not just for downloads, not for vanity metrics, but to build real relationships, real authority, and real clients in your own community. And to break this down, I've brought on someone who's been doing exactly that. Ben Albert is a podcaster, entrepreneur, and the creator of Real Business Connections. Over the past For the last several years, he's helped business owners turn simple conversations into powerful networks and into real business growth. In this episode, we're talking about how anyone, even with zero audience and zero podcast experience, can start a local podcast and turn it into a client-generating platform. Let's unlock it.

I'm excited to have Ben here as a podcast master, as someone who's an expert in really helping people, whether they have experience or not, start in their podcast in local communities. I'm excited to jump right on in. Ben, for those people that don't know who you are, tell us a little bit about you.

What's up, brother? This is going to be fun. Excited for the conversation. I wear many hats, but the goal is to get the knowledge, the wisdom, the info from the people who have it to the people who need it. And I am in the need it category a lot of the time. I'm not some guru that has every answer to every single question. But as you mentioned with starting a podcast, when I started my first ever show, it was a business podcast. I knew nothing about running a business. But by being a student, by learning every single day and getting the knowledge from the people who have it to the people that were looking for it, I got to grow. We all got to grow together. And it's five years since the pandemic, which blows my mind, man. But I wouldn't have done anything differently. Things have I've been been beautiful and blessed.

I'm going to assume because you said five years since the pandemic, you started this journey during the pandemic?

Yeah, I was in a sales role. I was in corporate. We were doing generally a lot of video, but full-service marketing all across the States. I had just started in a new role. So last one in, first one out. Pandemic hits, no travel, no video, no sales, no moving around the States. So at the time, I was a music advocate on the side, had a music podcast. I was still a big music fan, but music promoter, Ben, was broke, unemployed, and non-essential. So the pandemic required me to create business, Ben, who just happened to be an entrepreneur, didn't know what I was doing, but we learn every single day. And that's why podcasts like this are great.

I love that. I love even how you call them two different Bens, two different identities, right? One was fun, one didn't serve the profits in the bottom line. The one served another, your passion or whatever it is. What got you to say, Okay, I'm just going to jump into a podcast? And you specifically mentioned earlier to me, local podcast. Tell me the difference between someone who's a podcast, local podcast. What's the difference between those two?

Well, first and foremost, most people don't have kale that tastes like peanut butter cups. If You've got kale that's healthy and tastes like peanut butter cups, everybody's going to want your stuff. You could be a jerk. You can be a good market. None of it matters. You got the best product of all time. Most of us are commodities. There's a lot of people that do something similar to us, maybe even get the exact same results as us. Now, everyone's different. We have a unique fingerprint, but most of us are commodities in a sense. So you're a minnow in an ocean sameness. So when you talk about local, at least you're entering a smaller pond. I did not think I could be a top-rated business podcaster with no experience in business overnight, but there wasn't a... I had a local music podcast in Rochester, New York. So I said, Let's start a local business show. I called it Rochester Business Connections for two reasons. One, a friend request on LinkedIn is connection request, and that's where I was connecting with people. And two, I needed connections. So, hey, let's attract connections by having a connection podcast.

And then one conversation at a time basically achieved way more than I had... I didn't have some lofty goal. I just wanted to figure out even what a CRM was at the time. But I achieved way more than I could ever imagine. But I was a minnow in a tiny pond. And then as I grew, you can find bigger oceans. But that's why you start local or you start hyper niche, because if your own local community doesn't like you or your product, if you scale a turd, what do you get? You scale a turd, you get a larger turd.

Yeah. Well, in my sales process, I always say, Shit in, shit out. It doesn't matter how good it is, no matter how good the funnel is, no matter how good the marketing is, if the top is not doing the job, it just disrupts the entire process all the way down to the salespeople. So I get that. So I mean, that's interesting because I took it just funny because I myself, I took a different approach. I live in Canada, and I'm ashamed to say, but I was probably 28 or 29 at this time. And someone had just told me that the state of California at that time had more people in Canada. Sorry, California had more people than Canada. And I-Oh, wow.

What? It's impossible.

Then my brain went to, so If I just went to California in that one little state, it'd be equivalent to trying to get the attention of all of Canada. I'm like, it put perspective of how big the US and how big the world is to me, right? Yeah. And I did the opposite. I'm like, Screw Canada. I'm going to the state. I'm going to go try to be number one in California, which evidently would be number one in America, which evidently would then Canada would probably find me type of thing. But I love the other way around. I like how you said, just go small because you're right. The small populace isn't going to connect with you. What makes you think any other populace will, right?

Not to just massage your back here, but you already had a ton of skills. You already had a framework. You already had success. A lot of people don't have that luxury when they start, and they try to win all of Canada or all of California, and they fall their face. A lot of us don't have that luxury. If you're already kicking butt, you can think bigger from day one. If you're not, you do need to take smaller steps a lot of the time. It's a marathon, obviously. So you get there, it's just not always as amplified, and you're not injecting steroids in it the same way other people can.

Let's talk about that. What are some of the steps that people can take when thinking, Okay, before even get to the podcast, thinking about, okay, I'm in my local market, I want to generate business or I'm looking to do something different. They're listening to the call right now. They're listening to this podcast right now. And hearing that we're saying, create a local podcast. They have no idea what is going on. They have the thought of even having a podcast doesn't even resonate with them. What are the steps that they can take to even start even having a conversation or even thinking about if this is the right thing for them?

Yeah, let's do a couple of things here because first off, I want to be descriptive, not prescriptive. I'm not going to tell them exactly what they need to do because their area is different, their business is different, their skill set's different. So I'll describe what I did, but I'll also give the bird's-eye view because it doesn't have to be a podcast. Podcast is just the case study. So where I start is the concept of becoming the center of gravity. You want people coming to you. You want them... It's more permission-based marketing. You want people coming to you, them attracted to you. You want your mentors, your peers, your audience that are spending money with you coming to you. If you want a seat at the table, it's easier just to bring your own table than to try to get a seat at a table that you've been working to get at forever. If you want to speak on the mic, maybe you just bring your own mic. If you want to win friends and influence people, you need to find a way to be influential. A podcast is a way to platform yourself. If you want a platform platform, maybe you platform yourself.

And that'll be the case study, but it can be a blog where you have collaborations and maybe you get guest mentors to speak on your blog. Maybe you have clients speak on your blog. Maybe you have prospects. Instead of saying, Hey, do you want to spend money on me? You say, Hey, can I feature you as a roofing industry leader in Rochester, New York? And then at the tail end of them just filling out a form using ChatGPT to create the blog post, on the tail end, you go, Can I talk to you a a little bit about business? So you call them, Hey, I'd love to feature you, versus, Hey, I'd love to sell you something. So it's a way to become the center of gravity. And a podcast is just a great way to do it because it's a way to get in the door with influencing potential people and spend significant times with them, and they want to spend that time with you. It's not a pitch. It's not really a cold call. And you can do some discovery. You can build some rapport. In my In my case, I didn't know how to run a business.

I was better than probably 90% of marketers, but I wasn't the best marketer on Earth at the time. I'm better than most marketers, and I don't know how to run a business. But I'm better than 99% of business owners at marketing. Let's just start a business owner podcast in Rochester, New York, learn how to run a business from the people, and on the back-end, maybe I can help you. If not, I'm very confident you might know another business owner that I can help. So as a sales guy, you're nodding, you get the strategy. It's very tactical, but it's one conversation and one relationship at a time, because if you're just doing it to make money, you might have some ick factor. I did it to learn, and then all the clients and all the prestige came on the back end just by being the center of gravity and starting a podcast.

And being the center of gravity, I'd say, Would you add that consistency on that as well?

A hundred %. I mean, it depends. But like, November 2020 is when I started my show. I did 22 episodes in a month. So that's an episode a day, five days a week, Monday through Friday, 22 in a month. Then I went to three, then I eventually went to two. Now I do one, but there's a lot of reason behind all that. But in one month, and I had already... The reason I did 22 in a month is because I just had so many interviews. I didn't have any clients, and I I wasn't lazy, and it was a pandemic. I was just having anybody on, and I was having conversations with business owners. We did 22 in a month because I already had 30 recorded. So in 30 to 45 days, I met 30 business owners. I didn't learn this from day one, but I learned it over time, and I started to do it over time. I'd ask them to nominate other business owners. Hey, I love this interview. As a kick-ass leader in our Do you know any other leaders that would be a good fit for the show? And then they would open up their Rolodex, or nowadays it's just a cell phone, and send an email with eight people on it, and I'd one by one meet eight more business owners just in that conversation.

Because it was local, because it was small, because they aren't a celebrity on a 50 podcast tour, it was the first podcast they had done all year, and they were excited to nominate other people for the show because it was There was this sex appeal of the fact it was small and local that you actually don't get from talking to celebrities on a big show. That's how I built my business. It was just meeting people one conversation at a time. And marketing, I could get better at that pretty quickly, but a big part is I learned how to be a leader. I learned how to run a business. I learned what a CRM was. A lot came in that.

Absolutely. I love it because you said it wasn't tactical, but that was quite tactical. I'm just trying to think of that person that's sitting there going, Yeah, but... The yeah, but people who are saying, Yeah, but how do you even get guests? What happens when you're starting new and you don't even have people? You don't even know where to get guests.

There's websites to get guests. I'll tell... Again, descriptive, not prescriptive, but I guarantee it works. I literally guarantee it works. Local podcast. I went to I'm a Suny Brockport, State University, New York, Brockport. I'm a Suny, Brockport alumni. I go on LinkedIn, search features, Suny, Brockport, business owners, Rochester, New York. Hey, Kavon, I see you went to Suny Brockport as well. Congrats on making it big time. That's the message. If they connect, great. If they don't, what do you do? I can send a thousand of those messages. So if they connect, great. If they don't, what do you do? When they connect, I say, Dude, I'd love to feature... I literally had not even started it yet, but I'd love to feature you on Rochester Business Connections. It's a business podcast for local leaders. Would you be interested in sharing your story and inspiring our audience.

Love it. I love it. If someone was listening, really listening to what you said, you only need to do that one time.

It's two messages, and then you're getting introductions after the interview.

That's what I said. You only have to do that one time because if you're good on the podcast, at the end of that podcast, you already said it. Who else do you know in the community that would love to be featured in here? And you do that every time you're using other people's networks. It's so simple.

And I would do both. I wouldn't just do it. I would do both because here's what happens. Lots of opportunities mean, wow, it's weird to say this, but I'm so bucked out that I actually don't have space the show yet, but I'd love to continue the conversation. So the more people I talk to, the better. And then I can bring the right people on the podcast, this or that. Or you could do a panel discussion. You could have three people on the show at a time, meet three people at a time. There's so much you could do there. But what's beautiful is most people said yes. Success rate, if they were applied, some people don't reply, who cares? Maybe they don't even read it. The success rate of the replies was like 90% plus. For the ones that say no, they're probably just shy, and that's okay. But no one's going to say no to the, Hey, can I feature you, platform you, market you, make intros for you? All you got to do is talk about yourself. It's the easiest pitch of all time. It really is. That's why I said, Suni Brockport, I said, LinkedIn.

Part of why I like LinkedIn is it's less crowded than Instagram. It's easier to get through people's DM's. But if you take that and you just apply your industry, your podcast, or maybe you're starting a blog or something else, and your school, you could just do the exact same thing, just rinse and repeat, and just fill in the blanks for yourself.

Yeah, I couldn't agree more. I love it because you just take it something that most people would assume is so complicated, and it's quite simple and easy if you just follow those simple steps. And then one thing leads to another. So for you, when did you see that it started cracking a little bit, where you're like, okay, there's momentum here. Oh, I'm starting to get some traction. Oh, things are churning around. When did that start happening? And what was it that started that?

I mean, it's a reminder. I'm starting in November of 2020, so it's a pandemic. Everyone's cooped up at home. But the certainty came in waves. And yeah, it was to an advantage that people were cooped up at home and bored and a little lonely. But people wanted to grab coffee or a beer, and it's like, Yeah, you got to follow the rules. But people wanted to meet with me. The kid who has never ran a business doesn't know what he's doing. They liked me and wanted to meet with me from day one. And that, to me, was an immediate sign that maybe we have something here. And still to this day, I sound arrogant, but it's just the reality. It's really easy to get a meeting with anyone I want. And it's just because of the platform I've built.

Yeah, absolutely. I can detest to that. Like with this podcast as well, we reach out. And when you start building that platform, people will be on it. And even the B-level people come on, and then you get the A-level, right? You just got to stay in the game. Where is it now? Tell us about what's going on right now for you. What are you working on now? How is this podcast taking to that next level? How are you using this to grow the business, to impact more people?

Yeah. I mean, it's behind me, real business connections. What was once just Rochester, New York, is now international. We do always pay homage, and I have a local segment called Rochester Business Connections, but now we're international. It actually wasn't until recently, and people had to basically smack me upside the head. I had been podcasting originally in music, but since 2016, and I completely built my business and my brand just by platforming myself and building the relationships. It literally was only until recently that I was like, Oh, I can just do this for other people. Some B-list people, not huge names, but some pretty big names, I'm behind the scenes doing their marketing, doing their podcasting, their YouTube. Then in front of the scenes, I have a community called Grow Getters Only at weallgrotogether. Com, where we put on free events, and we have an inner circle mastermind. A common question is, how do you get such good people in your mastermind? Well, I had them on the podcast first. It's all like an ecosystem to me. I interview people on the show. I interview people I want to learn from, so that's easy peasy. And the best of the best that maybe they share the episode, maybe we have rapport.

The people that just didn't treat me as a channel, like they actually were in it for the community, they're the ones that I invite to speak at the mastermind. So everyone, every step of the way is winning. And I don't know, that's the way I like to do business.

I love it. So you just leveraged... I just absolutely love it. You leveraged the guests on the podcast guest, and then the right guests, the ones that there's a real connection there and that have the value that you're looking for, you then invite them to be a guest speaker in your mastermind, where most people don't get to have access to this guests and access to this knowledge. And you're just using other people's knowledge on your platform and helping other people get the information and access to people. Like I said, that typically you'd have to pay a lot of dollars for where you'd see from behind the, from 20 seats back all the way on the nosebleeds.

To put a little icing on the cake, I found asking someone to give a keynote is a bigger ask, especially when they get paid for their time. In the mastermind, it's literally the best of every world. Asking someone for a keynote, they want to be comped for that. The audience in my mastermind preferred the interaction anyways. They didn't want to, at least virtually, see a talking head the whole time. What we do is we do is ask me anything. If you're in the room, we do an ask me anything. Then I release it three months later as a podcast. Last episode.

There we go.

Which is content that shows people what it looks like to be in the mastermind. It's everything all at once. Yeah, man.

So there is a master plan. There's a strategy How did you hear?

Took me five years, but every day I chip away and I integrate different plans, see what works and get better every day.

And marketing, even I've been in this industry for a while and I've seen it changing so much. Right Now, I feel like we're really in a authentic trust era of buyers. So how have you seen with... I see you're shaking your head, so I think you agree with me on that. How have you seen the marketing change, and what are you doing now to adopt and to change with the times?

So first off, it definitely depends on what you sell. I'm literally at a point where if I feel inflammation, I'll get on ChatGPT, talk to ChatGPT about it, give them the stack of the Nutropix or vitamins I'm currently taking, ask them their thoughts, and I'll make a purchase based on ChatGPT's suggestion. I do it all the time. I'm looking for discounts on Black Friday, Cyber Monday. I'm always asking ChatGPT for discounts. Let's say I'm in a new city, I'm asking ChatGPT. These are what I love. You already know everything about me, bro. Give me some suggestions of what I can do. So that's a whole another discussion for another day, but optimizing your marketing to be found on search for the chat bots. But that's a certain service. I'm a restaurant, I want people in the door. I'm going to look at ChatGPT for restaurant suggestions. When you're doing something that's high ticket, high trust, and a long term book of business service, In theory, I can hire any insurance agent, but I'd rather like them. In theory, I'd hire any marketer, but I'd rather like them, not just get results. In theory, I might be lonely, and I want someone that I feel like trust and connected to.

There's no better way in an AI marketing world with lots of noise to build trust than to build community around what you do, because not only do they get to learn from you, they to learn from everyone else involved. It's a great way to sell yourself without talking about how great you are. You just let your results speak for yourselves. So again, if I'm a beauty salon and I want travelers to come by because I'm on a strip, I'm going to market differently. But if I'm selling a product that nets me an average 30,000 per client, and I want them every year, do trust is the name of the game because they can hire anybody for that product.

So how do you build trust? I mean, how do you build trust nowadays? Because that's what I said, trust is the name of the game. They want trust and they want authenticity. But how are you using those angles in marketing today that you're seeing that there's a lift with your clients? Because I know you said you do a lot of marketing as well. So as this is in the marketing section as well, I'm interested to understand how you take these tactics, which I love, right? Have a podcast podcast, take that podcast, create the relationship, serve that person, take the same relationship, get them into a community to help them, get them exposed as well. And then use that same expert you just did a podcast with, reload that as an episode as well. These are all great things. How do you market and build the trust around all these things so people start to actually connect feel the authenticity, and start to build that trust before they actually ever speak to you?

So there's lots of nuances, but you answered the question in the question, because in that process, some So much trust is built. Let's imagine this. I have someone as a guest on my show. I reached out to them randomly out of the blue. But what I did in the reach out is I already knew, so I'll use Jordan Harbinger as an example, and I'll just use as an example. I already know that they've been on Jordan show and they've been on Kavon show. I go, Hey, I just listened to you on Kavon show. I also saw you on Jordan. He's been on my podcast a couple of times. Great guy. I thought you'd be a good fit for my show as well. Are you open to me letting you know about it, or is there an EA that I can send some information to? Just in that, I built trust through the name association that I'm not just some random person reaching out to them. I've done my research. I'm a fan. I want to support them. That's a little micro thing right there. Then when they come on the show, I show up on time.

I give a good interview. There's a lot of nuanced things that it's easier said than done, but you do a good job at your job. You do a good job, you market it well. You go, Hey, can I introduce you to any other podcasters? Is that valuable for you? You make introductions. A few months down the road, the episode goes out, you promote the heck out of them. Then a few months after that, you go, Wow, my audience really received this well. Will you come speak at the Mastermind? You speak at the Mastermind, people in the Mastermind spend money on them. I do all of this because I want to help people and I want to learn. But it's not beyond me that this human being I'm describing could become my client and knows people that could become my client. And by giving them a great experience with They didn't lift their arm. They didn't spend a penny. I have shown them what it looks like to have someone advocate for them. If they're going to hire a marketing professional, don't they want to hire a advocate? Now, you have to apply this to anything you do in the business realm, but how can you give so much value in such a good experience?

Whether people are spending money or not, you need to understand your worth, but whether they're spending money or not, are you a consultant where someone asks a question and you snarrel or you go, I only have 45 seconds, but let me solve this issue for you because I care about helping people. Which one are you? Because to me, trust and value isn't a strategy or a tactic. It's a way of being. And if you just live that way, shit works out for you. I don't want to oversimplify it.

Yeah, I love it. You're also talking about a law in Childini's book, The Law of Respirosity. I think you're talking about that as you're doing this stuff. But I think there's some merit here to go deeper into all of those things that you just said, because there's something underlining to make those things, I believe, successful, and it's where you're coming from while doing those things. Are you coming from the place of I'm trying to win, I'm trying to gain, or are you actually coming from a place of service, where there is no win or gain for me? How can I help you? How can I I'll support you? And there is that little nuance, as you know, that a lot of people miss. You can smell it on them that will actually disrupt that entire process. You can do all the same things, but you get that little energy off just a millimeter off, it will break that entire, I'm going to call it a funnel, but in process.

No, I'm with you. And before the call, and checking out your show, you want to go deep on a specific topic. And I'm thinking the best way I can serve is to mechanically give the audience exactly what the playbook looks like. But in the process of this playbook, I did not have a playbook. This is me telling you what I learned. I just wanted to learn from people. I just wanted to help people. I was an underdog who had no clue what he was doing and humbled every single day that people will put their chips on me. That is the mindset and energy I brought to every conversation. I still do my best to do. I'm more confident now, but I understand that everyone I meet knows 999 things that I don't. I learned from everybody. I'm giving the tactical process, but it was never about the exact tactics. It was about the education and the relationships I got to build along the way. That was really the beauty in it all.

Relations from all, I'm going to assume, all walks of life. I'm just trying to think of just story time. I call it story time. If you can think back of all the relationships you've built as you follow this process, is there any one relation that stands out the most where you thought, where if I said to you in 2020, you're going to have a relationship with this person, you'd think that I was absolutely crazy?

That's an interesting question. That if at 2020, it makes it because it's at a point where... I was listening to a podcast since 2014. I was a little bit of an early bird on it. Actually, a good example is Jordan Harbinger, because in 2014, I was just out of college. I was single, and I was socially awkward, also a party animal, music scene. I wanted to learn how to be more charismatic. I Meet Girls, and all these things that you do when you're younger. And Jordan Harbinger had a podcast called The Art of Charm, which at one point was called The Pickup Podcast, but he grew out of that. It was more like the Chodani stuff, the subtle persuasion, how to be charismatic, this and that. And Jordan honestly got bored of that world for the same reason I did, because he settled down. He was sick of the gimmicks and the games per se. And he started to get interested in crimes and cults and psychology and neuroscience. At the same time, him and his team members, or his cofounders, rather, had a bit of a dispute. That's Jordan's story now not mine. But they had a bit of a dispute.

So he left the podcast, but he had a brand built. He had an audience built. And he started the Jordan Harbinder Show and scaled it to be a larger listenership Then the other show he had worked on for a decade in just a year. When I see it, the reason I tell a story like that, and it's grown, that was 2019 that I think he did that. It's grown even since then. The best brand, the best business, the best thought leader, their audience will evolve with them. The last thing I want to do is tell the same tips and tricks for the next 10 years of my life. I my audience to evolve with me. So as I grow, they grow. As my interests change, their interests are going to change, and maybe they go somewhere else, which is quite all right. And this is a long-winded way of looking at... I didn't think this dude that I was talking about, Jordan Harbinger, would come to my podcast and speak in my mastermind. I was just trying to learn dating tips in 2013, 2014. But as he evolved and as he mentored me from afar, I got to a place where I actually could make the ask.

I had the audience. He said yes. And now I hope I get to do what Jordan did for me, for other folks, that are going through that similar journey and process. I hope that makes sense.

No, I love it. And what's the main thing? I think Tony says it, too. We overestimate what we can do in one year, and we underestimate what we can do in five years. And here's a testament, five years later after COVID, it sounds like you got Mastermind, you got a top performing podcast, you've had multiple A-listers on your show, business opportunities come in everywhere, which way for you, living an abundant life, I'm sure, very different than the party in music scene, which was fun at one point and great at one point, but not where I I'm sure you would want to be today. So congratulations on all that success. I just really want to make sure it's so clear, because if anything, you even showed me about how clear this process is, and you don't need to overcomplicate it. It's like, start your local podcast. You do not need to be an expert. In fact, it's better if you're not an expert, go get the experts and learn from them. Create a great relationship with these people out of service. Don't expect anything back. Then eventually, you'll create the relationship with them where you can invite them into your community.

Use the same content for more podcast, and just let the system go and just trust the process.

I think our work here is done, man. That was a great summary, man.

I mean, that's all it is. You don't need to learn about. You don't have to worry about how to upload it. You don't have to worry about any of that. Just get Most people don't even realize that. You said this, I didn't jump on it, is you don't even need the podcast live to start this. You are starting the fastest growing local business podcast, and you're looking for the first 10 experts in your local area to be on. It reminds me from a sales guy, I talk to so many people that do want to start home services and stuff. I'm like, I hope you understand when I say this, do not set up a business, do not buy a thing, do not market, do not do anything until you go knock on 10 doors and you get that first job. Then when you get that first job, you say, I'll be here next week, and then you take that money and you go buy the materials for that job. You do not need all this stuff, AKA all this stuff, to start a podcast.

Dude, I had a SoundCloud SoundCloud membership. I think it was 12. 99 a month. There you go. I was using iMovie from my MacBook with zero edits to add the... I spent $100 intro, outro, and I would just post it. And you all can go look at the podcast. It looks terrible.

Yeah.

But the podcast really wasn't the tool. It was the building of the relationships that was the tool. And all I had to do is build relationships. I didn't need a perfect podcast.

And then I love the last thing or one thing you said twice was like, you want a microphone or you have a voice, you have a message, and you want people to give you the microphone. Well, how about you go build your own? And when you do that indirectly, you'll see, as you know, as a podcast host, people right after the call, what's the first thing they say? You want to come on mine? It's very simple. And it's so easy. So I love this podcast because I think it's... Honestly, every business owner that wants to do lead generation that has a unique or even a little bit of a niche should be doing a podcast. In fact, I spoke to someone yesterday. I couldn't... How niche could this be? He helps business owners who just started their Christmas light business. So they make up on a in two months and do nothing, and then teaches those specific people how to create a business selling everyday lights so they can have a 365 year business. And he has a podcast Specifically around that. And what does he do? He builds the relationship. He builds the business.

That podcast doesn't need... Why I say that is like... It only needs 20 listens an episode, too.

Exactly. You can get bogged down by all the big podcasts out there, but there are niche podcasts that are not having the conversations that you can have that your audience needs. So I'm just going to say that again. It is actually very simple. You do not need to be an expert in it. You just need to make that first move and start.

Well said.

Is there anything, last thing you'd like to say to the audience before you get to tell them where to find you?

Yeah, I just remind them blog. I'd actually think a blog is an easier strategy. So everything we said, apply it to a blog. Reach out to business owners. You can have a private interview on a call if you really want to build rapport, or send them a Google form, have them fill it out, then you publish it, then them and their entire workforce is sharing your stuff on social media. You get traffic to your page, et cetera, et cetera, et cetera. The point me adding that is, today we talked about the podcast, but if you take these nuts and bolts, you can apply it to hosting events, you can apply it to a blog, you can apply it to an Instagram channel with collaboration posts. The sky is the limit, my friends.

The sky is the limit. And those collaboration posts on Instagram would have a better chance of going viral than just you alone.

Exactly, dude.

It's so simple. I love it. I really do love it. And people want a platform. They want to be seen, and they love to be heard. They love to hear themselves. So again, I love it. Ben, thanks so much for coming on and taking the time. If someone wants to use you for your services, maybe want to help understand more of how to start the very first podcast, where can they find you?

A good hub is, well, first, subscribe to this thing if you haven't yet. Click five stars if you haven't yet. If you're on YouTube, leave a comment or something. None of this would be possible without without this homeboy and his team making it possible. You can find this wherever you found my podcast, wherever you found this. So just type in the words, RealBusinessConnections, or google it, or go to realbusinessconnections. Com. And if you do want to be surrounded by other entrepreneurs that are growing together, the community is at weallgrotogether. Com. So I give you three steps. Show some love on this show, type in real business connections, and then type com. And those are the only three I could ask for.

I love it. Ben, thank you so much.

Thanks, Ben.