Transcript of LET’S TALK MENTAL HEALTH: WHY SHAME IS THE REAL ENEMY || JAKE AND JOE SHARP || EPISODE 061

We do something like this until a life-changing moment in our own lives that we got into the gym in high school, and we did the whole thing. We got lean. We finally gained a little bit of confidence in ourselves. We ended up losing our little brother. His name was Sam. He died by suicide in 2020, March 13th. Until that point, I don't think we had such a huge purpose. No.

I answered the call, and I remember my mom and dad are already crying. When I heard his name, I couldn't control myself. I legit started screaming and trying to deal with it the best I could.

Regarding the whole situation right now, I just feel like it's important for us to fully understand that it's okay to talk to someone. It's okay to form up what you guys have been doing societies that involve people opening up.

So much of social media is, Hey, you need to do it this way or you're doing it the wrong way. It's just making sure it's... We want to really stress that the Lean & Confident program is science-based. It's science-backed and it's shame-free. That's why we say, You can eat whatever you want. Once you know the science behind it, you can do that.

Yeah, we want people to live their way, their lifestyle. That's what we're helping people do, is finding what works for them, what gets them the results they're looking for that they've always wanted, but also something that actually The code 2 winning insights you need today to seize the world tomorrow.

Today, we have double duo. We have a special guest, or special guests, rather. We have twins in the studio. These are my brothers, people I've known for a while, people that have been very transformative in the fitness industry. They go by Jake and Joe. I call them Jacob and Joseph. Without further ado, they are the CEOs of J-Duo Fit. The entire purpose of their program is to try and help and uplift men to become lean and confident in their process and in their transformation as well. We're going to talk a lot about, if you're curious, and learning a lot about, like overcoming, over eating, struggling, mental health, suicide prevention, all these different components, this is the episode for you. Considering the fact that they've experienced something very, very significant, also very life-changing in their life as well, which we're going to dive deep in at the same time. Without further ado, our amazing and special guests, Jake and Joe. How are you doing, brothers?

Hey. That was amazing. I love that intro. I don't think me and Jake have ever been introduced like that. I freaking love that, KG, and all up to you. It's been great getting to know you as we dive deeper into these topics that, like you said, could be heavy. Suicide prevention, all the struggles mentally, and then just the frustration of building a healthy lifestyle and what that looks like and overcoming an over eating habit, dropping shame, all these deep topics. I know we're going to touch a lot of people's lives today. Loving it.

Making me feel some type of way at the beginning of the podcast.

No, I'm just joking.

No, during the podcast, you'll probably hear us go between two different Two different big reasons why we created this brand, why we created this business, and we're excited to share it all.

Awesome stuff. And so you guys were born and raised in Arizona. Your entire lives. Were you guys born in Christianity and stuff like that? Can you go into it?

Yeah. Born and raised in the Azy Valley. Yes. We were born and still a part of the Church of Jesus Christ, the Latterday Saints. Huge church. A lot of people know it as a Roman Church. But yeah.

Awesome stuff. All right. I'm very curious. And I mean, you and I, we've spoken and we had an episode about two years ago. Unfortunately, it's up in the cloud somewhere. So one of these days, through the help of Elon, we might be able to retrieve it. But As for now, the work must move forward as well. I want to talk a bit about the life-changing events that may have happened in your lives as well. If we can just start. Before you started this J-Duel fit, what led to you guys starting this specific program?

Yeah. So we got into fitness at an early age, but we didn't We always thought we would be going to medical school or my dad's a PA. My mom was a nurse. My sister's a nurse. My wife's actually a nurse. So we always thought we're going to go that route, like that route. But sometimes in high high school, we were like, Hey, maybe we're a personal trainer. But we never thought we'd do something like this until a life-changing moment in our own lives. We got into the gym in high school, and we did the whole thing. We got lean. We finally gained a little bit of confidence in ourselves. And then we I went to go serve our church missions for the Church of Jesus Christ in Mexico. Jake actually went to Tijuana. I went to Puebla just for a couple of months. And then we ended up losing our little brother. His name was Sam. He died by suicide in 2020, March 13th. So until that point, I don't think had such a huge purpose. We never even considered owning a business, doing the whole entrepreneurship route, having this big calling from God in our hearts to go impact people in this way.

So everything changed after that.

Jake, you were in Mexico as well at the time, right? Yeah. And how was it when you guys received the news?

I'll let Joe tell his piece, but I was cut off guard. The mission is hard for its own reasons, trying to learn a new language, get accustomed to a new culture, dealing with all the standards that a mission brings, just being away from everyone that you've ever loved. But then having to receive that call was never Never my plan. And it always... The last four or five years, it's always bringing me back. What if I didn't go out on a church mission? Would he still be here? It's never something I ever planned for. And it's still to this day, I remember Walking up that hill in Tijuana, we were coming back from a family, and I already had a feeling that something was off. I got a call from first my church leader that was saying that my parents had to talk to me. I was already dreading the call because I knew something had to be wrong.

Did it ever cross your mind that it could be Sam?

No. I answered the call and I remember my mom and dad already crying. When I heard his name, I couldn't control myself. I legit started screaming and trying to deal with the best I could. But yeah, it still brings me back to that moment. I still have all the same emotions. If I take time to think about it. And I still question, would things be different if I stayed home?

But I don't know.

And for you, Joe, can you recall the moment you received the news and how it was for you. Yeah. Because you never forget that day.

No. I think if you ask anyone that has lost someone in a tragedy in any way, whether it's suicide, whether it's a car crash or anything, that call is something you have nightmares about. It's something that the little things could bring yourself back to. It's like when you hear that moment, you hear that whether you were there or you're receiving a call from a family member telling you something happened. In a way, my body remembers that. And just like Jake said, it's the weirdest feeling out there doing normal missionary activities in Mexico. Then That day, I already had a feeling throughout the day that something was dark or something was up. And then I got called into the Mission Presence office. I had no clue. I thought it was for I was getting assigned to a new area or something like that, just like some normal mission stuff. But you never forget the pain of that first realization that something like this could happen. Our best friend, our little brother that was at home alone, felt that much pain to choose to take his own life. I just remember pulling out my hair, screaming, being angry with God, all the emotions.

It's everything.

I think I just love what you guys have shared right now. I think from my studies of the topic is you get to understand that at that point in time, they saw no way out. They saw this to be the only solution to overcome the internal pain that has been building up over time as well. It's hard because there's so many external factors It's like, would have, should have, could have. Had I been in the US rather than being in Mexico, had I been in that presence, what could have happened as well. You can go to as much therapy as possible. Nothing will ever be the same again. You can heal, but the loved one is not going to be there. You know what I'm saying? I think that's the hard thing about it, is the fact that you can heal, but they're gone. You know what I'm saying? One of the things I love about yoga is Instagram page, by the way, it's the fastest-growing Instagram page in all of Arizona.

We hope.

Jay, do your foot's going to be down in the comment section as well. But you guys have brought a lot of awareness there, which I want to go into what you guys have been doing, especially right now being Mental Health Month, Men's Health Health Month right now. I want to lead to a question before I continue. Statistics have shown in the last six years that the suicide rate among men has been increasing at a rapid pace, three times more than women, and it's significantly going higher as well. Why do you think that's the case among men and young guys and people that are males I don't know.

I personally think there's a lot of different factors to it, but I think one of the main reasons is the shame around men and the The inability to maybe express emotion, to feel safe around other people, to talk about the things that they may be battling inside their head. I think even society sometimes shuts men down to feel a certain way. I think a lot of it stems back to that. And then, of course, there's other factors, like them never feeling enough for anyone, them battling certain financial things in life, providing... I think there's so many different things, but it comes back to shame, the inability to express emotion and process things.

I think Joe hit on the two biggest ones is being able to be open and honest with someone about the things that you're going through without being ashamed for it or put down about it. Because as guys or as men, we're always told that...

Nobody cares.

Yeah. Nobody cares. Just keep working harder. Keep doing what you need to be doing. And there's so much truth to that. Is taking that responsibility. But the other side of that is actually being in touch with your emotions and being able to work through those. And so many men just show them down. Don't open up to the people around them, and they just take on all this weight. And it gets to a point where they just can't anymore. And they maybe suffer with mental health issues or in other ways, even, too, with addictions or other bad habits. We see it all the time. But just being able to have to have people to open up to and work through those emotions and not be ashamed about it are two big reasons.

It's also been proven, obviously, with a lot of addictions, everything has got a psychological effect on it, and everything is psychological. Sometimes in addictions that have been facing through men, whether it be alcohol, it's a mechanism to try and cope with the pain that they're feeling internally, pornography, drugs, all these different stuff. And so regarding the whole situation right now, I just feel like it's important for us to fully understand that it's okay to talk to someone. It's okay to form up what you guys have been doing societies that involve people opening up because men usually open up with people they trust. Woman, it's a little easier. You meet her at a bar, she tells me a whole life story. I'm like, What the heck? My name's KJ. Let's start there. Those are the repercussions.

This man is.

We had an internal joke of repercussions, by the way. I think that's important. I think, Richard, I want to go into what you're doing. One of the things I love about the Lean and Confident program is the fact you guys have stressed on the importance that, listen, it is okay for you to eat certain stuff, but it's about the level of discipline. Can we segue into that? If there are any repercussions of what you eat.

Yeah, Yeah. I love the word repercussions. Listen, guys. The thing is, I love that you said you could eat whatever you want. I don't want you guys watching. Listen to this or watching this to think, Oh, these guys just eat whatever they want, because that's not the case. The Lean & Confident program and the community that we built in our building is science-based. Me and Jake really want I stress that because there's so much fear mongering out there around nutrition, especially. There's so much fear mongering on what you need to be doing training-wise, the specific lifestyle that you need to live. But not a lot of it is science-based and actually backed by the evidence. And so that's what we have taken the time to study, our role modeling ourselves after the people that are actually science-based know what they're talking about to make sure we're teaching the right people the right things to our people so they're not confused by all the fear mongering online, because that's That's a huge thing. Fitness, nutrition. That's so much of social media is, Hey, you need to do this way, or you're doing it the wrong way.

So it's just making sure we want to really stress that the Lean & Confident program is science-based. It's science-backed, and it's shame-free. That's why we say, You can eat whatever you want. Once you know the science behind it, you can do that.

Yeah. We want people to live their way, their lifestyle. And that's what we're helping people do is finding what works for them, what gets them the results they're looking for that they've always wanted, but also something that actually sticks and becomes a part of who they are. And a lot of people think that's, well, I have to restrict everything. I have to be a bodybuilder. I have to do this or I fail, or I don't get the results. And Joe and I just don't think that's the case. We don't see it with the people that we work with. The real results, the people that we see went in on a lean and confident, not only ourselves, but our clients are the people that learn how to drop Stop their shame behind their eating habits, their workout habits, and build a lifestyle. Build those habits that work time and time again that keep them feeling good, getting the results, and finding the joy through it all.

I'm grateful you guys touched on that. Sometimes social media does put that way because you see a lot of the trendy stuff where you have to wake up at 4: 00 AM, jump in the pool at 5: 00, and then by 5: 00, 5: 00, you have to dive in the water as well. So it's just five minutes when you're up in the air, what the heck is going on down there? But lean on confidence, back onto there. I've seen you guys, the pictures of you guys before the transformation. Respectful, you guys look like Teletabbies, Tinky Winky and Dipsy.

That's a good description. I think we've used that down. I think we've actually… Yeah, Jake said we've actually used the Teletubby music Maybe Hyde, what is it? Transformation photos. That's gold.

No. The reason I'm adding on that, when I've been training with them the past few days, they have been pushing me beyond my limits. It's the first time I've been in the gym so many times consecutively, and everything that they teach is what they live by as well, which has been a very exciting thing, which I fully concur. So speaking about that transformation and lean and confidence, why those phrases?

We again want to stress lean is healthy. And I know maybe some of you guys might think lean is like bodybuilder lean. No, that's not what we're talking about. It's a healthy body fat percentage. And between men and women, it might be different. But in a lean body fat percentage. So you're living the life that you want to live and you're comfortable with the body that you have. And then confident. Confident in your ability to sustain this lifestyle. Confident in the body that you're building the body that you have and confident in the tools that you have to take care of your mental health. That's why it's the Lean & Confident program and community.

I think there's so much behind our brand, why we wanted to coin Lean & Confident. You guys, we just talked a whole lot about Sam, and he's in a time into our purpose. But also it's Joe and I's story as well. Going through high school, we didn't have the confidence. We were actually struggling mentally a lot. And then we left on our missions, gained a bunch of weight, and then got that call.

How much did you gained? Tilly Tilly? Tell me, tell me. Tell me how much you gained.

Who was Tinky Winky among the two of you? I was Tinky Winky.

What are the other babies?

I'm embarrassed. I know all four of the names, bro. I didn't watch it by choice. I had a little... I didn't even have it. I had a little brother. I can't even know the colors of them. I think Tinky Winky's Purple, and I think there's Dipsy Lala and Po.

Oh, now it's coming back.

I don't know how I know them all, but that's a story for another day.

Yeah, I gained 55 pounds in four months.

I gained 40 to 45 pounds in three months.

So we put it on, and we can still put on weight so fast if we didn't Live the lean and confident lifestyle. But there's so much behind the confident part on Joe and I finally finding our confidence, building the right tools, the skills, dropping the shame that we've built over 10 years of bad food habits. Binge eating. Bad habits in general, whether that's pornography, beating ourselves up. That confident phrase is so much more than just freaking trying to look good in the mirror or whatever. Being that bodybuilder, it's so much more than that. Lean and Confident is hopefully going to change each individual that we want, that watches our stuff. It's not about us. It's about them building their own Lean and confident lifestyle. So they're confident in themselves, and they keep working and building a life they want.

Man, I love what the both of you said a lot. You can tell the transformation that has happened, and there's a purpose behind it, like your brother Sam, and trying to avoid and prevent a lot of people that may be feeling that way as well. Because you'd be surprised that even sometimes among our closest circle, it takes a certain level of bringing the walls down before somebody can actually end up exposing and talking about what is really bothering them. Obviously, once you experience a suicide very close to a family, naturally, you start randomly checking up on people like, Is everything okay? Something you've never done before. Then you just randomly keep calling, Is everything all right? Because you don't want to try and see something happen like that again because it's a pain that is so hard to get out of. It's like a dark place where you're just completely overwhelmed by so much of pain, anguish, and just bitterness, questions that are not answered, and that can go unanswered as well for a long time. I think it's important that Confidence is first instilled within us before we can try and push it and help other people.

I've seen it with both of you as well. A confident man can conquer anything, you know what I'm saying? But more importantly, they can be able to provide for their family. They can be able to look in the mirror and overcome the challenges that they're facing. Confidence is such a big part of a man's attribute. Once it's fully gained, not the fake ones you see on social media when they say it, I'm not going to go into those bloody gurus. Let's go in. But confidence is of the most important. I'm grateful you guys shared that, which segues now into the community. What's part of your community? What do you guys do in those communities?

I love I think my favorite. Yes, of course. I think we love having the opportunity to work with someone one on one and getting deep with them and what their struggles might be and helping them change their life. But the group aspect of this and me and Jake to meet with people weekly on Zoom calls and to be able to build community in our audience, like our platforms, Instagram, TikTok. It helps because connection is such a big answer to mental health, physical health, building a healthy lifestyle, healthy connection with others. And what that looks like is so important to me and Jake. And we know that it's important for everyone for their mental well-being as well. So with our community, we really try to Especially on these group calls every week, it's our favorite thing to do because we open up topics that are deep. We talk about the shame of over eating, shame that you might be feeling with your past mistakes, your mental health, depression, anxiety. Why exercise intertwines with all of that? How could you approach nutrition in a sustainable way? All these deep topics and going through topics with the community that people feel understood.

People feel like, Hey, these people might feel the same way as me. It helps people feel like they could take another step forward, that they could find hope when they might not see it. Because like you were saying, KG, it's like a lot of people are stuck, and we know this personally talking to so many people that have reached out. So many people, they don't feel the light. They don't see light. Me and Jake could talk about hope and tell them that they matter. But a lot of times there's so much darkness, and they're swallowed up with this darkness that they don't know the next step. That's why connection matters so much. Connection in their daily life, not only with people online, but real connection with real people. And I I think a community brings that aspect out where they feel seen and they feel like they could take a next step.

Before Jake speaks on that, I want to stress on that whole connection thing, which I like so much. As I've been going from city to city, there's something that when I've been with you guys in Phoenix, that even if we may be, let's say, a different part of your place, the fact that you know someone is there. You know what I'm saying? That's what I realized when you start putting the dots together. As human beings, we are social creatures. We crave connection. We need connection. That's why from our beliefs, we know that our family is the most important social unit for time and all eternity. That's what God designed us and put us in families. But not just that, the fact that we are social people and we can overcome these anxieties, the depressions, if we connect in a deeper level of what Joe just said. Sorry, Jake, you were saying something.

No, I just wanted to follow Joe. I I don't know why I'm smiling about this. Sorry. Forgive me. But connection is huge. I was going to mention just examples, how many times just going to the group call that we hold or connecting with our community has helped me overcome some bad depression or even over eating habits that have stacked up. Just getting around people that are doing the same has even helped me when I'm supposed to be the coach. Being around people that are on the same journey, building this lifestyle has helped me see the light more, has helped me find the joy in this process more. And I even... We just did a... I'm remembering a concept piece we just put out on Connection. And some of our examples were dealing with the suicide, dealing with life's troubles, the things that happen that really beat you up. There's been so many times where what saved us or what has gotten us out of that place was going to hang out with family, being around our nieces and nephews, just having a good time, getting around good friends, has literally helped us so many times.

I can't even count. When you really feel like, This is it. I'm going to stay in this dark place forever. I don't know how to get myself out. Reach out to someone. Reach out to a friend. Reach out to a family member, and you'll begin to find that light. You'll begin to find that joy again. I really believe that.

Yeah. And I think I would add that for those that want to help and reach out to maybe people that are struggling mentally and you don't know. It's often the people that feel like, oh, they have it all together. You see them and they have it all together. It's often those people that are making people laugh, that are helping other people, but they're not talking about something that they're going through. That's one of the key things What I love about our little brother Sam is he was the guy that was constantly reaching out to other people and making other people smile and being the man to show that Christ-like love, the pure love for people. But a lot of his even high school friends or, of course, our family knew the struggles that he was going through. But a lot of the people were blindsided with his passing because he looked fine on the outside. So to you guys that are questioning when I should reach out, these people check in on everyone because everyone It's got to be... People go through things that's just life, but even the people that look put together.

I couldn't agree more. It's also the genuineness and how you reach out. It's something that's so important as well because you guys have experienced me at some of my lowest low, but there's never been a time when you guys haven't failed to say, Hey, listen, KG, we know what you've experienced in your life. We love you. Do this. Sometimes people just don't know how to act in certain situations. It's hard to really say because they've never experienced a certain level of a deeper or a close person commit suicide or something like that. It's harder for them to reach out because they're like, Okay, what the heck do I say? Let me just go a post on Instagram. No, just go out there and literally just reach out. Sometimes it doesn't even require you talking. It just requires your presence because your presence is a present. K. G. Shakespeare.

No, I couldn't agree more.

Now, back to the over eating part. You know, one of the leading causes in the United States of death is actually obesity. Yup. Plenty McDonald's. Fast food. Over eating McDonald's. There we go.

Fix that terminology.

Precisely. Look at that. Thank you for the correction. Thank you very much. Why is it such a concern that people just seem to be over eating right now?

I'm glad that you brought that up. Jake, you could go into this before Jake.

Are you trying to say something? Yeah. Why you say Jake should go into it?

Oh, I just wanted to say it With what you said, we were just talking about this on Instagram, and we always talk about this. Obesity and suicide are two of the main problems in the world today with mortality rate, people dying. And so that's why me and Jake are focusing on these topics, like over eating, shame, because we know shame is the driver of a lot of this, over eating and mental health struggles.

Yeah. Before I go into why we think there's so much obesity, with what Joe said, I just blanked. Give me one second. What did you just say?

About obesity and suicide.

Oh, yes. No. Obesity. And I would even say, why What's our purpose is to help people with their mental health struggles, not only people that have committed suicide or people that have suicidal ideations that have had thoughts of taking their own life, but just mental health struggles, depression, anxiety, because they go hand in hand, mental health and physical health. They really do go hand in hand. But to your question on Why do you think obesity rising or- People over eating, yeah. I think social media is a big thing right now. They think that they have to be a in a way, whether they have to be the carnival bro, they have to be the bodybuilder bro, or they have to be the bikini model, or else you're not anything. You can't get this healthy lifestyle. So it's a A lot of that fear mongering, like we talked about, that plays a role in why people just don't get this right. Or they try those methods and they're like, what the hell? I can't get this right. There's no way I can do this. I love my food. I don't want to be this bodybuilder. So I guess it won't work for me.

So people don't focus on the right things. They don't focus on understanding their diet better. They don't focus on understanding their lifestyle better. They don't need to be this David Goggins. They don't need to be this bodybuilder that they idolize. They just got to be them. They just have to understand their diet better, understand their lifestyle habits better, because at the end of the day, it's just lifestyle habits and patience. That's how you're going to get the results. That's how you become someone lean and healthy, lean and confident is creating that lifestyle, having the right habits, and having the patience that this takes to drop your over eating habit to build the muscle you want. It's those three things.

And over eating habit is driven by shame, and driven by shame around food, shame, personal shame with how they feel about themselves. So they just don't think they're worth a healthy lifestyle. That's what we see a lot, is they truly believe that... That's why you see a lot of people start a fitness journey, maybe 30 days in, 60 days in, and then they result back to who they actually believe they are or who they believe they're worth. And so they go back to those same habits that they coped with, over eating, all that stuff. But I think when you really uncover their shame and the deep internal issues, because someone that may be obese and struggling with the over eating habit, regardless of what your fitness guru says or some freaking headass online is going to say, These people are not always lazy. These people are not always undisciplined. There's so much more to that. It's such a blanket statement and so stupid. But it could be caused by different trauma, grief, social factors of environment, your financial. All these different things play a part in why they may be Have overeded to become obese.

And then it's just taking where they're at now and helping them drop the shame that they built over years. The beliefs that haven't served them and haven't helped them go back to a healthy lifestyle and help them, just like Jake said, lifestyle habits, patience. But it's understanding the deep internal issues that these people might be dealing with.

Joe definitely answered that better than I did. Maybe it's because I blanked before that, but he definitely answered your question better.

I am a lot better.

I am a lot better. Tell me.

That's the repercussions of being twins.

Yeah, we were a percussion.

Yeah. No, that's our internal joke right now is that repercussions and all that. But what's more important between... I know they go hand in hand, but what would you say is more important right now in working out or diet.

I would say understanding your diet better.

Yes. We would say, especially for your lifestyle lifestyle and dropping weight to a healthy weight and being able to achieve that goal of yours to build a sustainable lifestyle. It's diet drives 70, 80, 90 % of your results. Yeah.

Like macros, your protein, right? Because I think I was stressing on one thing. I'm like, Gosh, dang. If I eat anything, I've been eating less the last two months, probably one big meal a day, but I seem to somehow still be three months pregnant. I'm like, What the heck is going on? I think it's about the level of protein you get, the fiber, all the different stuff. So what would be scenario in someone's diet that could help them?

Yeah, the tactical. I I want to keep it simple because that's where real progress is made is when you just understand your diet in a better way and you keep it simple. But the question that you always get asked is, how did you lose the weight and keep it off. How did you build that transformation? And it is just being more aware of your calories and your protein. That's where I would start. And that's where we start with 99 % of our clients is being more aware of your calories and your protein. Focusing on those two things, that's going to be the biggest driver of your results. Not even like We wouldn't even go to tracking every single macro, but just being aware of your calories and protein and focusing on that does wonders. That's where you see the most results.

I eavesdropped something actually last night with the two of you, which I liked so much. Jake and I are very similar in the sense where we need to see results now. You know what I'm saying? I wouldn't say you that, but I think in a scenario that you and I were I'm talking about, and I'm in the same way with the brand I've been building. It's nice seeing the steady progress, but I'm like, The amount of guests I've been getting, I should be in 200K. You know what I'm saying? But it's the level of like, I see so much of progress every single day, but sometimes we always have the end goal in mind. When I was listening to the conversation you're having, I'm like, You know what? I'm a hypocrite as well because I'm going through that where it's like, Why is it not that? You guys have seen my schedule. You see us sleep four or five hours a day. I've done five different states in the last five months. I'm so passionate what I do. Sometimes I feel like the effort you put in is not necessarily reflecting the current result that you have, but not yet the end result, which segues into the fitness journey.

How can you convince those people or the clients you end up taking on board when they want to just go to the gym for a and look as sexy as you guys.

Oh, I'll take that compliment. Dude, part of a fitness journey is learning to take compliments or just when you've built confidence, finally, and you didn't have confidence in yourself is building the confidence, being able to take compliments. But I think it's so apparent, like I said, that 30 day push. We see it with so many clients and then just people that we talk to that have just started their fitness journey again. It's after that 30 day hit, usually or just a little bit longer, where someone will lose momentum or maybe they plateau and they have to go a little bit less in calories or move a little bit more, increase their steps or something. They could let that plateau be a sign that, oh, my gosh, I'm right back to where I started. Or I'm really just the same man struggling with the same things. If me and Jake don't step back and help them uncover that and be like, hey, this is the science of it. Losing weight, especially if you're coming from, hey, I got to lose 100 pounds. This is a journey. This is not some get-rich, quick scheme or get-fit It's a quick scheme online that everyone is promoting.

This is like, Hey, I'm changing who I am. I'm building a lifestyle. So it's vital for me and Jake after those first couple of weeks, because when you're doing the right things and you're being aware of your calories, weight starts to drop pretty quickly that first couple of weeks. But it's when they hit plateaus or when they need to maybe take their calories a little bit less. That's when we need to coach them the most on like, hey, change your perspective on this because this is what a weight loss journey looks like.

Yeah. It's helping them uncover those beliefs that they run into every time that challenge ends, every time they fail on their diet, every time they slip up. It's helping them see that this is what it takes. This is what it takes for you to actually become a different person or create a new lifestyle. It's going to take those slip-ups. It's going to take those times where you are like, Where the heck are my results? But uncovering that shame, those beliefs that keep holding you back and get them to unconditionally commit to a new person. And tackling those beliefs is where it starts.

Awesome. And obviously, with the use of technology, I mean, when I was in Idaho, you can measure calories, you You can do the workouts, there's videos. It's easily given as a blueprint to make it as simple as possible, where they literally just get into the gym and follow the program that has been designed by you guys over years as well to try and help get people in that right trajectory. I think that's the most important thing, it's trajectory. It's hard. Like I said, I'm not perfect at that. It's not that I want results right now. I just know how much I put in in everything I do. That it doesn't reflect it. But when you see the end goal, like this morning when I couldn't even lift my hand and shower. That's when I know you guys did a good job, like what's going on.

That bicep is turning up. That's a great workout.

No, I love that so much. For the viewers out there, if somebody wants to get in touch with you, what can they expect from the program? What's the first thing that you guys go into? Is it a group call? Is it workout? Is it different stuff? Can you guys break down a few of the programs you guys have?

When someone first enrolls in the Lean & Confident program, the key, I think what we've learned as coaches these past couple of years being in business and helping people is to get Get those individuals winning as fast as possible and feel and celebrate the small wins. And I think that's so important in someone's fitness journey is to show them like, hey, when you do the science-based stuff and you stop focusing on being perfect and showing these clients and individuals that are getting enrolled that, hey, you're going to slip up. You're going to make mistakes because we're human. Just like anyone in business, they're going to slip They're going to make mistakes. Any relationship, you're going to make mistakes. Getting them to understand that. And it's not about perfection. It really helps the individual learn and celebrate small wins, and they feel like a winner along their journey. I think that's so important in the first couple of weeks.

I love that. With their first couple of weeks, you know KG, where our whole brand is leading and confident, but it's It's overcoming over eating because of Joe and I's journey and being able to help others find the right tools. So not only helping them see the small wins to those first couple of weeks, but to lead them through a process that starts to drop their shame, gets them to unconditionally commit to the process. That, just like Joe said, is not being perfect at this, but Identifying those limited beliefs that are building up shame behind your over eating habits or even your workout habits is walking them through that process. And we have coaching calls with them every week. And then there's our group call on Thursday, helps connect others. But then actually having a structure for them that's personalized. And we work through this with them weekly as they check in with us. But building their lifestyle is the most important. So they're not reliant on anyone else or anything else but themselves to build those tools. So we have the nutrition structure that gets them aware of their calories and protein. We also have a workout structure that gets them to build the muscle they want, and we help them keep accountable.

Love them. As we approach the conclusion, I want to just ask probably two more questions. What would the purpose and mission be of what you guys are trying to do right now with Lean & Confidence? What's the purpose and mission?

I think the biggest purpose that we have right now, especially tying in physical health and mental health and working people with the Lean & Confident program is to help people drop shame, to help people drop shame with over eating so they build a healthy lifestyle and they finally find more consistency. And then I think shame ties so much into mental health. And so helping them drop shame with the personal things, maybe past mistakes, and helping them really feel like they matter. I think that's That's a huge part of what we do.

Love that because that's our focus in our business. I would add to help each individual live their life to the fullest, just like Joe said, it's about physical and mental health. So getting them to believe in themselves more or more than they do right now, to live a better life because it's possible for each and everyone. Whether that's getting them to laugh more, more results in their physical health, bettering their mental health, of course, finding light in their life, finally, connecting with others, I think that goes into it, but living their life to the fullest.

Love that. Love them so much. I often ask people this question as we conclude, because it's the code to winning. Insights you need today to seize the world tomorrow. From your opinion, from the both of you, what is the definition or how would you define winning?

I think maybe our definition of winning has changed throughout life. I think a lot of people, their definition of winning changes throughout life. I think winning to us means focusing on the things that matter most in life. Connection, making an impact in people's lives, showing people that they matter, and approaching life with more love and belief. I think that's winning for me right now.

I would agree with Joe. It's focusing on the things that matter and letting go of the rest is the answer. But just to switch it up a little bit. Is winning is being able to live the life you want and go after the dreams you want and letting go of the rest. I'll just put that in there. It's like living the life that you want and dreaming big as well, but then letting go of the things that you can't control.

That's winning. Powerful. If you could let our viewers know where they could get a hold of you, your Instagram handle, the program, the website, which will all be in the description section. Can you let them know, please?

Yeah, you're going to find me and Jake, JDuoFit. It was a dynamic duo, the twins, on Instagram, TikTok. And then just find us there and then DM us through Instagram, and we could get you hooked up with the Lean & Confident program, if that's something that you'd be interested in and you feel like this is the next step for you.

Facebook's also Jake Sharp, Joe Sharp. It's another social that we have. But that's where they find us.

Awesome. The Coat winning insights you need today to seize the world tomorrow. Jd, you fit the Sharp brothers. Thank you very much, brothers. Thank you, KJ. Thank you, KJ. It's awesome. It's awesome.