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Transcriptions of Right About Now - Legendary Business Advice podcast

15 episodes 800 views

Transcript of Inside Executive Search: Why Empathy & Self-Awareness Build Better Leaders with Les Csorba

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Les Csorba, author of "Aware: The Power of Seeing Yourself Clearly." They discuss the crucial role of self-awareness in leadership and personal growth, drawing on Les’s experiences with leaders like George H.W. Bush, Jamie Dimon, Elon Musk, and Warren Buffett. The conversation explores the traits of highly self-aware leaders, the challenge of people-pleasing, and the importance of balancing empathy with accountability. Les also shares practical tools for developing self-awareness, emphasizing its impact on effective leadership and meaningful relationships. TAKEAWAYS Importance of self-awareness in leadership and personal development Insights from working with prominent leaders, including U.S. Presidents and top executives Characteristics of highly self-aware leaders The balance between confidence and humility in leadership The impact of empathy on effective leadership Common blind spots in leaders, such as people-pleasing tendencies The role of self-awareness in fostering accountability and business outcomes Examples of self-aware leaders like Elon Musk and Warren Buffett The relationship between self-awareness and objectivity in polarized environments Resources for enhancing self-awareness, including a self-awareness scorecard  

  • 12:35
  • 11 views
  • Published 11 days ago

Transcript of Your New "Artificial Intern": Unlock Your Authentic Genius with AI | Monica Marquez

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.   Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Monica Marquez, co-founder of Flipwork Inc.. Monica explains how Flipwork Inc. helps companies successfully adopt AI by focusing on change management and transforming workplace habits. She emphasizes that AI pilots often fail due to low employee adoption, not technology issues. Monica shares insights on overcoming fears about AI, the importance of reinventing workflows, and how leaders can empower teams to leverage AI as a productivity tool. The episode highlights Flipwork Inc.’s approach to making AI an integral, empowering part of daily work life. TAKEAWAYS Challenges of AI adoption in the workplace. Low adoption rates by employees as a primary reason for failed AI pilots. The misconception that AI will replace human jobs. Importance of reinventing workflows and work identities to integrate AI effectively. The need for a mindset shift regarding success and effort in the context of AI. Leaders' role in empowering teams to experiment with AI. The concept of AI as a tool or partner rather than a replacement for human workers. Strategies for sustaining AI adoption through culture and daily habits. Introduction of an AI change agent to support ongoing engagement with AI. The significance of continuous adaptation in the evolving AI landscape.  

  • 11:36
  • 16 views
  • Published 14 days ago

Transcript of The Future of Sports Betting Marketing: AI, Brand Experience & Celebrity Ads | Casey Hurbis

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY On this episode of "Right About Now," host Ryan Alford interviews Casey Hurbis, CMO of BetMGM. Casey discusses the evolution of marketing, the pivotal role of AI in personalization, and the launch of BetMGM's "Make It Legendary" campaign featuring Jon Hamm. He shares insights on large-scale campaign production, the importance of data-driven strategies, and leveraging MGM Resorts' ecosystem for a unique player experience. The conversation highlights the challenges and creativity behind modern marketing, BetMGM's focus on engaging high-value customers, and the brand's ambition to stand out in a competitive market. TAKEAWAYS Evolution of marketing over the past 20-30 years Impact of artificial intelligence (AI) on marketing and personalization Launch of BetMGM’s "Make It Legendary" campaign featuring Jon Hamm Challenges and excitement of managing large-scale brand campaigns Integration of data and AI in marketing strategies Importance of creativity in marketing despite data-driven approaches Strategic selection of brand ambassadors based on audience insights Leveraging MGM Resorts ecosystem for a unique player experience Focus on engaging and nurturing high-value customers Complexity and scale of modern marketing production efforts  

  • 22:12
  • 31 views
  • Published 18 days ago

Transcript of The Future of Fashion Technology: AI, Branding & Live Shopping Trends | Anya Cheng

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Anya Cheng, founder and CEO of Taelor.style. Anya shares how her company uses AI and human stylists to offer personalized, subscription-based wardrobe rentals, making fashion convenient and sustainable for busy professionals. They discuss the shift toward casual, flexible clothing, Taelor.style’s partnerships with global brands, and the environmental benefits of reducing fashion waste. Anya also explores the future of live shopping and invites listeners to try Taelor.style with special promo codes, highlighting the blend of technology and service that sets her company apart. TAKEAWAYS Use of AI in personalized wardrobe styling and clothing rental services. The concept of a subscription model for clothing, likened to "Netflix of wardrobes." Target audience focus on busy professionals who need convenient fashion solutions. Importance of identifying the right problems in business before implementing solutions. The balance between performance marketing and branding in modern business strategies. The role of proprietary data in enhancing AI-driven recommendations. Customer experience and the process of selecting and renting clothing. Environmental impact of the fashion industry and sustainable practices in clothing rental. Trends in live shopping and its slower adoption in the U.S. compared to other markets. Future of social commerce and integration of shopping with social media platforms.

  • 26:12
  • 23 views
  • Published 21 days ago

Transcript of The 'Wrong Wall' Trap: Why Ambitious Leaders Fail to Find True Success | Mark J. Silverman

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews executive coach and author Mark J. Silverman about the realities of modern leadership. They discuss the challenges new leaders face, including the need for emotional intelligence, self-awareness, and managing relationships across all levels. Mark shares practical strategies from his books, emphasizing the importance of leading oneself, building genuine connections, and maintaining well-being. The conversation offers actionable advice for emerging leaders on overcoming ego, fostering collaboration, and sustaining personal balance while navigating the complexities of today’s business world. TAKEAWAYS Modern leadership challenges for emerging leaders Transitioning from individual contributor to leadership roles Importance of emotional intelligence and self-awareness in leadership Strategies for leading oneself, leading up, leading across, and leading teams Overcoming common roadblocks such as managing ego and building coalitions The significance of being present and emotionally available as a leader Defining personal success and desired outcomes in leadership Core principles from "The Rising Leader Handbook" The impact of personal well-being on leadership effectiveness Practical exercises for current and future leaders to enhance their skills  

  • 11:32
  • 25 views
  • Published 25 days ago

Transcript of PR Strategies That Actually Work: Storytelling, Social Media & Earned Media | Jason Kocina

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford talks with Jason Kocina, Director of Digital Marketing and Media Relations, about the evolving marketing landscape. They discuss the shift from traditional PR and media to integrated digital strategies, the growing impact of AI on SEO and content creation, and the importance of strong messaging and understanding your audience. Jason shares practical insights on adapting to new channels, using AI tools effectively, and maintaining marketing fundamentals amid rapid change. The episode offers actionable advice for businesses navigating today’s fast-moving marketing world. TAKEAWAYS Current landscape of marketing and its evolution from the 1990s to today Integration of AI tools in marketing, SEO, and public relations Importance of foundational marketing elements, such as messaging and target audience understanding The role of earned media and public relations in brand awareness Shift from traditional media to targeted and digital marketing channels Impact of AI on search behaviors and marketing strategies The changing dynamics of SEO in an AI-driven environment The significance of adapting marketing strategies to new technologies and platforms The value of human expertise in executing marketing programs alongside AI tools Trends in paid advertising and the effectiveness of various media channels, including social media and Google Ads  

  • 16:14
  • 31 views
  • Published 28 days ago

Transcript of The Human Zone: Why AI Can't Replace Coaches | Mitch Matthews

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Mitch Matthews, a keynote speaker and success coach. They discuss how to define personal success, overcome imposter syndrome (which Mitch reframes as "winner’s syndrome"), and the importance of teaching from one’s journey. Mitch shares practical coaching strategies, highlights the enduring value of human connection in coaching despite AI advancements, and offers advice for building a focused, profitable coaching business. The episode emphasizes authentic communication, dreaming big, and actionable steps for aspiring coaches and leaders to create meaningful impact in 2025 and beyond. TAKEAWAYS Definition of success as a personal and unique concept for each individual. Overcoming imposter syndrome, reframed as "winner's syndrome." The importance of teaching from personal experiences rather than a perfected destination. Challenges faced by aspiring coaches and speakers, including self-doubt. The need for business training among coaches to build sustainable practices. The impact of artificial intelligence on the coaching profession and the irreplaceable value of human connection. Strategies for leveraging existing expertise to diversify income streams through coaching or speaking. The significance of value-based promotion over ego-based promotion in attracting clients. Communication strategies for enhancing understanding and accountability in team settings. Encouragement to dream bigger and think creatively, with a focus on tangible experiences rather than abstract dreams.

  • 24:09
  • 65 views
  • Published about 1 month ago

Transcript of The Rule-Breaking Investor: David Gardner's Best Advice for New Investors and Entrepreneurs

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews David Gardner, co-founder of The Motley Fool. Gardner shares the story behind The Motley Fool’s growth from a small newsletter to a major investment platform, discusses the democratization of investing, and emphasizes the importance of long-term, patient investing in strong brands. He introduces his “rule breaker investing” philosophy, highlights companies like Amazon and Nvidia, and offers practical advice for building wealth. Gardner also recommends lesser-known stocks, discusses entrepreneurship, and promotes his new book, providing valuable insights for investors at any stage. TAKEAWAYS History and evolution of The Motley Fool as a print newsletter starting in 1993. Impact of the internet on investing and access to stock market information. Democratization of stock market access and reduction of trading costs. Importance of long-term investing and avoiding market timing. Investment philosophy centered around "rule breaker investing." Focus on brand strength and value in evaluating stocks. Examples of successful companies with strong brands (e.g., Amazon, Nvidia). Challenges faced during the dot-com crash and lessons learned. Recommendations for diversification and long-term stock ownership. Insights on entrepreneurship and the role of business leaders in society.

  • 24:10
  • 79 views
  • Published about 1 month ago

Transcript of Alyssa Campbell: Emotional Regulation, Resilience, and Proactive Behavior Support for Children

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.   Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Alyssa Campbell, author of "Big Kids Bigger Emotions" and CEO of Seed and Sew Collaborative. Alyssa discusses her new book, which helps parents and educators understand and support the emotional and nervous system development of children aged 5 to 12. The conversation explores practical strategies for managing kids’ emotions, the importance of proactive support in schools, and the need to address the root causes of behavior. Alyssa emphasizes building resilience, not removing challenges, and offers actionable insights for families and teachers. TAKEAWAYS Emotional development in children aged 5 to 12 Strategies for parents and educators to support children's emotional management Overview of the books "Tiny Humans Big Emotions" and "Big Kids Bigger Emotions" The importance of understanding children's nervous system and sensory processing The role of schools and educators in addressing emotional challenges Proactive vs. reactive approaches to behavior management in educational settings The significance of creating calm and regulating environments for children Customizing behavior support plans based on individual children's needs Building resilience in children through emotional awareness and processing The impact of societal factors, such as poverty and trauma, on children's behavior and emotional health

  • 16:49
  • 65 views
  • Published about 1 month ago

Transcript of Discipline, AI & Business Growth: Lessons from Navin Goyal

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Dr. Navin Goyal, an anesthesiologist turned entrepreneur and co-founder of Loud Capital. Dr. Goyal shares his journey from medicine to venture capital, discusses the innovation of mobile anesthesiology services, and explains how Loud Capital supports healthcare startups with both funding and strategic expertise. The conversation highlights the importance of discipline, the realities of raising capital, and the impact of AI on business operations, offering practical advice for founders navigating the startup landscape. TAKEAWAYS Dr. Navin Goyal's transition from anesthesiology to entrepreneurship and venture capital. The importance of discipline and continuous learning in personal and professional growth. The innovation of mobile anesthesiology, providing anesthesia services directly in office settings. Challenges and regulatory complexities in implementing mobile anesthesia services. The unique approach of Loud Capital in investing, focusing on healthcare ventures. The role of active involvement and strategic support in venture capital, beyond just financial investment. The importance of understanding whether a company truly needs venture capital. The characteristics of ideal founders and companies for investment by Loud Capital. The impact of AI on operations and decision-making in healthcare and venture capital. The significance of transparency and sharing real experiences in the entrepreneurial journey.  

  • 16:21
  • 55 views
  • Published about 1 month ago

Transcript of Mindset Hacks to Unlock Your Full Potential with Evan Marks

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network | Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media On this episode of Right About Now with Ryan Alford, we’re joined by Evan Marks, mental performance coach at M-1 Performance Group. Evan shares how success is built on mindset, emotional awareness, and intentionality—whether in business, sports, or everyday life. From his Wall Street career to coaching top performers, Evan explains how to use emotions as data, practice aggressive patience, and build resilience through repetition. If you’ve ever struggled with procrastination, distractions, or mental blocks, this episode will give you practical strategies to unlock potential, minimize interference, and create lasting growth. Key Takeaways: Mental performance = the difference-maker in success Why intentionality and repetition build resilience “Aggressive patience” and slowing down to speed up Reframing emotions as powerful decision-making tools The performance formula: Potential – Interferences = Performance How to build mental toughness and overcome procrastination 🔗 Connect with Evan: m1performancegroup.com  

  • 14:43
  • 110 views
  • Published about 2 months ago

Transcript of How to Go Viral on Social Media Now with Brendan Kane

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now NewsletterFree Podcast Monetization Course Join The Network Follow Us On Instagram Subscribe To Our Youtube ChannelVibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford interviews social media strategist Brendan Kane. Brendan shares his journey from film production to pioneering influencer campaigns on YouTube, and explains how he developed proven storytelling formats for viral content. He emphasizes that AI and technology are tools, but true success comes from understanding audiences and mastering creative strategies. The conversation covers the evolution of social media, the power of personal branding, and practical advice for businesses to grow online. Brendan offers actionable insights and resources, highlighting experimentation, authenticity, and consistency as keys to lasting impact. TAKEAWAYS The evolving landscape of social media marketing and its impact on businesses. The role of AI and technology as tools in social media strategy. Brendan Kane's journey from film production to social media marketing. The significance of storytelling formats in creating viral content. The transformation of media consumption, particularly the rise of YouTube. The importance of personal branding for leaders and businesses. Strategies for building a social media presence without chasing virality. The concept of the "generalist principle" in content creation. The necessity of understanding platform algorithms for content distribution. The value of authenticity and emotional engagement in social media content.  

  • 34:39
  • 160 views
  • Published 2 months ago

Transcript of Earn While You Scroll: Inside Mode Mobile’s Business Model with Dan Novaes

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now NewsletterFree Podcast Monetization Course Join The Network Follow Us On Instagram Subscribe To Our Youtube ChannelVibe Science Media   SUMMARY In this episode of "Right About Now with Ryan Alford," Ryan interviews Dan Novaes, co-founder and CEO of Mode Mobile. Dan shares his entrepreneurial journey from childhood hustles to building a multimillion-dollar tech company. The conversation explores Mode Mobile’s innovative model of rewarding users for engaging with their phones, the challenges of launching hardware, and the shift from rapid growth to sustainable profitability. Dan discusses the attention economy, micro-gig opportunities, and Mode Mobile’s partnerships with major brands, offering insights into the future of mobile technology and consumer engagement. TAKEAWAYS The evolution of entrepreneurship and personal journeys in business. The significance of the mobile technology market and its impact on consumer behavior. The concept of the attention economy and its value in today's digital landscape. Innovative business models in mobile technology, including incentivizing user engagement. The challenges and strategies involved in launching hardware products in a competitive market. The role of data and user attention in creating value for advertisers and businesses. The dynamics of the gig economy and opportunities for supplemental income through mobile platforms. The importance of adaptability and long-term vision in scaling a business. Insights into consumer demographics and market trends affecting product development. Future growth strategies and potential partnerships for mobile technology companies.  

  • 33:44
  • 130 views
  • Published 2 months ago
Description of Right About Now - Legendary Business Advice

The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available. 
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.