Transcript of Episode 527: Jack Dell’Accio: How Your Mattress Impacts REM Sleep, Brain Recovery and Performance

Hi, guys. It's Tony Robbins. You're listening to Habits & Hustle. Crush it.

Welcome to Habits & Hustle, and we have a special guest. Well, every guest is special, but this is even an extra special guest because he's Canadian, and all the Canadians have an extra specialness to them. His name is Jack Delaccio, guys. Jack is a sleep coach for many high performers and athletes. I recently met because I became really obsessed with something that he created, which were these mattresses, actually, of all things that are like EMF-protected and a high performance mattress, which I never heard of, by the way. I thought it was super interesting, so I invited him to come on and just talk about sleep and to talk about true sleep hygiene that some people get wrong or that's become super trendy and maybe not Not necessarily true. Without further ado, here and welcome to the podcast. Hello, Jack.

Hello, and thank you very much for having me. I'm really excited to be here in person.

Absolutely. I've enjoyed getting to know you. We've seen each other only a few times once was at Udemonia. Actually, that was the first time, and probably the only time. We always talked on the phone. Like I said, I really found you really fascinating, so I wanted to have you on. What we do on this show, just to start off, is we take these performance shots by someone called Magic Mind, and it helps us keep our focus being more sharp, and it has amazing ingredients. Since you're someone who's interested in more high-performance things, this is a great thing to have. We Cheers. Cheers. Then we just take it back. Good, right? Great. Really nice. I know. It's a really good ingredient.

I'll tell you, when we spoke on the phone the first time, and first few times, I should say, we really connected. I thought you were awesome. I thought it was an us thing. Then I saw you at Udemonia, and the whole world loves you. It's not just me. That's really nice of you.

Oh, my gosh. Thank you. Well, I wouldn't go that far. I know a lot of people who don't love me, Jack, and I can give you a long list of them. But I think it's important. You got to lead with how... I think that what I do well, which is why you probably saw, is that I'm very much someone who wants to help and connect other people a lot. That's what I do naturally. And there's no ulterior motive. I'm not doing it because there's like, Oh, I'm going to get X or Y at the end of the thing. I think that maybe people find that, maybe they feel that, and so that authenticity, I don't know. Maybe not. Who knows? But I can tell you, like I said, a million people who may not feel that way. But yeah, So it's interesting. I didn't know even you existed or the mattress existed or anything. And then when I found it, then all these people came out of the woodwork. Oh, yeah, I use that one. Oh, yeah, it's amazing. So can you just, before we even get into any of this stuff, talk about your background, I want to hear what you do day to day and how you became a sleep coach to all these athletes and high performers.

Sure. Thanks. Well, I guess not everyone talks about their mattress, right? Nobody does. That's why it's just a random thing. When you do talk about it, that's when things come up. If you speak to anybody that's into wellness, longevity, typically our aim should come up. We've been doing it for 21 years. My journey started 25 years ago. The purpose that I came into this was I had people in the family who had cancer, and just learning about their sleep environment, their home environment, and realizing certain sensitivities that they had to chemicals, exposure to pain after treatments. The products that were out there weren't really covering that. I went into my first direction into here is trying to figure out. I have an entrepreneurial side since always. I started researching how we can make it better, how we can make latex perform better, have pressure We're leaving distribute properties. When I dove into that, it took me about three and a half, four years to develop a product. Again, it was still not a business or anything, and I still wasn't a sleep coach at that point because it was just more of a material science side of it.

But I had developed this product, and then I was trying to, Okay, well, who wants to take on this product? I tried to offer it to the big mattress companies, the big foamers. Nobody really wanted. It was a more expensive option, but it was a healthier option. That's not what general big business looks for. Big business looks for more lower costs, higher efficiencies, but not necessarily wellness and health was not the driver.

Well, it's interesting because like you just said, to that point, when you think about health, you don't naturally go to your mattress. But I think there's been much more focused recently in the last few years about toxins in your environment. In your home, that people don't necessarily even, again, they think about now cookware. They think about microplastics, of course, in bottles, plastic, whatever. They think about not just even the cookware, even things to cleaning supplies. Still, never your mattress, which is what you're on half your life on. You sleep, at least let's say 6, 7, 8, 9, 10 hours a day. I think that no one's made the connection the correlation between, wow, I'm on this thing for half my life, and yet it could be super toxic.

One of the interesting things is that there's two things that I do. I'm a sleep coach to so many athletes, like you said, I've always, but more than anything else, our company, I don't think we're a mattress company. We're a wellness company completely, just because a lot of that misconception is people not fully understanding what sleep is about, what sleep is for, that sleep environment, how important it is. It all comes down to brain health, and it's not physical health, because if we're clearing up the mind, so when people think about mattresses, they think about shoulder pain, neck pain, back pain. It's time to change a mattress, but they're not actually realizing what we're trying to accomplish in 6-8 hours is to get three, three and a half hours of rem sleep and deep sleep. Why are we looking for that? We're looking for brain health. We're looking to detoxify the brain. We're looking for the brain to be able to communicate to the body to put it. It's a repair systems in. It's all managed and run by our brains. We're not just supporting our bodies, we're supporting our brain. That doesn't come with a pillow.

That comes with taking out all those stimulants and disruptors. Which are toxins, which are excessive heat, which are EMFs, allergens. All these things are keeping your brain defense is active. If your brain's defenses are active, it's not recovering and healing.

Are you telling me that most... Because that's interesting, because I know the whole thing about having an EMF-protected mattress, I never even heard of that in my life. Does that mean most mattresses are basically... Because mattresses wouldn't naturally have an EMF situation because that would come from WiFi or phones. Correct. What's the correlation between a mattress and EMF?

It's all the sleep environment. That's what we obsess over. All mattresses and others at different levels, different degrees, are the most hazardous item in your bedroom. Whether it's a coil mattress, which is truly becoming an antenna for EMFs and attracting EMFs to be spiraling through your body. Then there's a plug-in devices with beds that, again, are also channeling more currents through your body. Ground systems are just fun healing through your body, so grounding itself is not a solution for this. In all of those circumstances, and again, working with institutional customers and all that, we really focus on everything evidence-based. So what really happens during EMFs, which are transmissions from your phone, tablets, WiFi, all that stuff is the real dangers of EMFs today. Old-school EMFs, we're talking microwaves, we're talking toaster. That's what old-school EMFs should talk about grounding all these items. But today's toxicity, electrical toxicity comes from signals that are all around us.

That's not a question, though. Not to even interject yet, but does that mean your phone has more EMFs than a microwave these days?

Well, your microwave is not in a bedroom next to you.

No, but in general. No, I'm not even talking about that.

Yes, it's very, very different, though. Okay. What's coming out of your microwave microwave, if you were to have your microwave next to you on your bed, I wouldn't advise that because that's something that's emitting from the microwave.

No, no. I was going to have a... Well, very few are going to have a microwave. But what I'm saying is, what is the... I'm curious, is forget about the mattress. Forget about... I'm just curious, just apples to apples or oranges.

I would say the microwave is worse than the phone.

I don't have a microwave because of that.

Correct. But now the phone is something different because during these transmissions, it's pulling in the signals. What these signals are doing to your blood cells, and we can showcase this through dark field microscopy, and you see your blood, it creates an environment where your blood cells start to cluster together, which is called the Ruhlo effect. It's like rolls of coins. That's what it looks like. So your blood is actually being impacted by these transmissions. So we see it right there. A lot of times people have difficulty understanding that something is bad for you because they can't see it, like toxins. I can't see it. I can't smell it. It's not bad for you. Toxins are really thin, thinner than air, but they absorb through our skin. They go through our blood stream. So toxins are bad for you. People are accepting that these days. Emfs is that an X wave where not everyone accepts, I can't see it, it can't be hurting me. But you see it now. Today, we've been able to discover that we can see that through your blood cells, and it is doing something. We can't tell you exactly Basically, what that cluster of cells is doing for you, we can hypothesize that it's blocking some of the oxygen flow from freely glowing, which means that you're not healing and recovering as quickly.

Maybe in 20 years, we'll learn other negative impacts of that effect of your bloodstream. What a lot of people do is try to block that out. I work with a lot of athletes, and what the athletes won't do, because a lot of them have been away from home from a very young age, they need to stay communicated. They've been training all day, they're on the road, they play games. Their only contact with family and friends is that cell phone at the end of the day, right before going to bed, right? So for years, I kept telling them, Keep these things out of your room, just stay away from it. And it didn't really connect. They'll do everything but that. And a few years ago, I was working in Switzerland with a doctor that was really exploring the use of having a dominant wave that would force the signals to come in in a dominant wave because the cell phone use doesn't require an erratic wave to come in. It just the signal could come in in a harmonic wave. So we started to explore that and we saw that, Hey, this is really real. This is something.

So we made our bed, our foam actually, with an informed quartz. The Quartz has a signal, and that signal mimics the human body's signal. So when you're getting a phone call on our foam, it's coming in with a harmonic, natural, organic wave, and it actually does not impact your blood cells. Really? We are able to demonstrate that during an active phone call, streaming downloads, watching whatever movies you want on our foam, your blood cell behavior is completely normal and does not get affected by that.

Is it because there's no coils in the mattress?

No, the coils are a huge negative thing not to have, but just the The coils alone are not. If you buy an all-foam, organic mattress, it won't behave as ours because ours has this dominant wave pattern in it. Quartz. Exactly. Which is we all have a signal. Our bodies have signals as well. The Quartz is amplifying the same signal that we have.

How did you figure out the Quartz as the trick?

It wasn't me. It was Dr. Valère from Switzerland. That was his finding. The only thing in our collaboration, we realized that it married so well. Our foam amplified the signal that much more because our foam is also organic. When they merged together, the impacts were huge.

Okay, so that makes sense. That's what makes it EMF-protected. Correct. It's because of the Quartz and the foam that are together. Why are more people not putting quartz in their mattresses?

Well, I mean, it's a specific formula that we have. It's only at Ascentia. That's part of what we've developed. It really takes this organic product, this organic blend, and it's something proprietary that we do. Interesting.

Okay, so then let's say if I were to do a test myself, like a third-party test, and let's say do therapeutic or whatever that match, what's that mattress called? Therapeutic.

We don't want to name names.

I'm just going to say a therapeutic mattress or one that has no coils, okay? Foam. Yes. And in your mattress, would I actually see my blood be different in both mattresses if I took a test?

Absolutely, yes. But I'll tell you, there's a lot of things going on there. Now you opened up a whole other thing.

Okay, good.

That's what I'm here for. I would say that the EMFs that you're exposed to on that mattress is not number one on your problem list. Oh, it's not? No, number one on your problem list on the product that you're describing as an all-foam mattress is toxins. Number one, that one is emitting toxins. What What are those toxins doing? Again, we go to about brain health. What are those toxins doing? They're stimulating your central nervous system to actually speed up. It's like I call that the sleeping pill. You get on that bed exhausted, you're knocked out. You may say you sleep for eight hours, but you're actually getting light sleep because the central nervous system activation that that causes keeps you in light sleep more than deep sleep. It takes longer to try to fully recover to get your three, three and a half hours. Most people don't even get them on those mattresses. Why? Because your brain is too active and not slowing down and able to get into rem sleep and deep sleep. Those are the key parts of sleep that lead to recovery. We obsess over rem sleep and deep sleep in all of our sleep studies just because that's what moves the needle on wellness, both mental wellness and physical wellness happens in those two stages.

This is actually very interesting to me, to be honest, because Because this is like an area that you don't really hear. I know it may to some people, listen, they're like, Why are they talking about mattresses? It sounds so silly, but it's actually not because it's not something that people ever think about, and it can make a huge impact on your overall health. Like I said, I'm going to reiterate this. This is why I have you on, because everyone's talking about the same things over and over and over again, and they're like, forgetting these fundamental pieces that really impact someone's overall health, like what you're actually sleeping So it's not just about sleeping eight hours or six hours in a cold room that's dark. It's all these other things that impact your actual recovery and brain health and sleep. Okay, so I didn't even think. So Basically, you're saying, I want to just summarize that because I want to make sure I understand this, and I want to make sure people are listening to. So when you're sleeping on a mattress, it could be any mattress that's very popular that doesn't have what you guys have.

Because your brain has has to be fighting off the toxins or your blood, you're actually not getting the same type of rest for your brain as you would otherwise. Correct. Because it has to be constantly in fight mode, and you're sleeping not as deeply and heavily because of it, which is what keeps your... That's what actually gives your brain the health to give your body the recovery. Is that right? That's correct. Yeah. That is very interesting to me.

The whole source is from the Your whole immune system functions. It's from the brain. It comes from the brain. That's basically our main computer, right? That's what's Yeah, I agree. Every signal around your body to do everything it needs to do.

What I would challenge people to, and what I'm going to do, actually, I stopped wearing a lot of the wearables, all the things to track everything because I think it becomes a stress in itself. I used to wear the aura rings and the loops and this and that. I track on my watch, I track my steps, how many miles I go, that type of thing, because that just keeps me competitive with myself. I want to make sure I'm hitting my 15, 20,000 steps a day. Yes, that's how much I try to do. Not 10. I think 10 is arbitrary depending on who you are. Ten for some people could be great. Not for my... My monkey mind has to be way busier and more active. But my point is that if they were tracking I'm thinking this, it would be an interesting exercise to see where their RAM, where their deep is on a regular mattress. Maybe it's psychosomatic, I don't know, but when I sleep on my mattress, I actually do sleep, I think, better. I don't wake up as many times.

Absolutely.

I don't know if it's just because... It doesn't even matter, I guess, right? It doesn't matter if it's psychosomatic or placebo or whatever. If it's helping, it's helping. But I've never actually done a true test between this mattress and that mattress.

We're the most third-party tested product out there. Really? Yeah. Okay, tell me more. I'll give you one when we talk about placeb Two years ago, we did a double-blind sleep study with 75 pro-athlets. Half of them, everyone thought they were sleeping on Essentia, but only half of them were. Really? Yeah. In that whole study, one is everyone's sleeping on a Sanchez score 20 to 60 % more rem sleep and deep sleep. 20 to 60 %. That's a game changer. That's what we call moving the needle. And just to tell you, the placebos were all top performing mattresses, the selection that all the players thought would be the most performing mattress. So what these players thought would be, according to their trainers or according to the leaders out there, would be the healthiest mattresses for high performing athletes. Those were who we put as placebos. And yet the Ascension product was hitting 20 to 60 % more. What was really also incredible is that Ascension Aside from, and these were all using trackers. That's what the beauty of these days is tracking it. One of the things about you, you mentioned of not getting distracted or getting stressed over your sleep.

We also tell the athletes not to look and not to read into their rem sleep and deep sleep on a daily basis, just because the opposite impact happens is if they're going into a big game and they look at their tracker and they said, I had a bad night's sleep, they're going to be stressed out and concerned that they may not perform well that night. So we always tell players, Do not track your sleep. Have somebody in the organization can look at it. You look at 10-day averages. Don't look at the day alone. We try to eliminate that mental part of the game that you want them to be always at their best. But one of the interesting things was the less evidence-based is that we were able to ask them questions. Now, this is all subjective answers, but we asked them about their perceived happiness. We asked about their focus. We asked about their ability to absorb plays and new lessons of the day. And overwhelmingly, the Accenture Group was scoring much better also in that. So you can see how proper sleep leads to better life, better happiness, better focus, concentration, better performance.

And when you're sleeping well, when your brain is well-rested, it improves your reflexes. It actually improves, it decreases your possibility of injury because when you're out of focus, a little blurred, you're making the wrong moves, you're doing something wrong, and you expose yourself to injury as well. There's so much that happens in proper rem and proper deep sleep.

Why is nobody talking about this then? Why are people not talking about this part of sleep hygiene. I've never heard anyone really talk about it.

No, because everyone's out to sell a product. Honestly, my approach to this is wellness.

Aren't you?

You have a product. I do have a product, but I always invite people to learn from us. You go on our website, learn, read about it because some products become pricey, and I just want you to learn. If you can take away some of these stimulants, start with an organic mattress, at least that- That's like a basic, right? That's a basic.

When someone gets an organic mattress, right? What does that mean?

It means the materials are what? Some natural materials. They have to be natural pesticide-free materials. But the problem is most organic mattresses out there are with coils, and that's something.

Is that right?

Correct, yeah. 95% of organic mattresses out there or have spring coils in them. Why? Because a true organic mattress is just taking your cheapest non-organic mattress and just making those materials organic. So for example, your regular cheap mattress could be a 3 to $700 mattress. That $300 to $700 mattress is a coil unit with some polyester padding on it, a thin layer of foam, and a polyester quilt on top. That's what that is. It's very basic, very simple, inexpensive. The organic version of that is going to be a 1,000 to 1,500, overpriced, to be honest with you, because they're not... But all they've done is they've kept the coal unit in there. They've replaced the thin foam layer with a thin latex, organic latex foam layer, but not enough for any real physical well-being. They've replaced the polyester with wool, and they've replaced the polyester shell with organic cotton. So it's It's like your entry-level cheap mattress. The only thing it's doing, it's not off-gassing, but it's not giving you all the other stacked benefits that you really need. It's better.

What? Give me the other ones, though, you talked about.

Thermal regulation. That's a whole other ball game that we- I want to talk about all of it.

I want to talk about all of it. I want people to understand because like I said, I didn't understand any of this. I'll tell you something. I was talking about your mattress on one of my social media things I was doing like, Oh, I got this new mattress. Probably everyone thought it was a sponsored post that I got paid. I did not get paid. I was saying it was EMF-protected, it was a nontoxic, organic, blah, blah, blah. I had so many people ask me, What does that mean? Who cares? What do you mean a non-toxic? What do you mean EMF-protective? What do you mean a high-performance mattress? So many people who are in the health and wellness space. This is, again, I have to say it over and over again. I think it's one thing that nobody They don't think about it. By the way, my kids, your kids, they're all sleeping on these mattresses half their life. Again, they're spending 12, 15 hours on these mattresses. Okay, I keep on saying it.

Part of the things, one of the things when I see when I start talking to someone about it, and people who think they know, they just cut you off because they think it's such a simple ambit. There's a lot going on in your sleep. There's a lot going on. It's too much because sometimes people don't want it to be that long. Sometimes they'll answer me quickly, Oh, I know. I've got this or I've got that. I go, Yeah, do you really know? Because that organic mattress, it's just not cutting it. It's not enough. That's not enough for brain health. You've detoxified the room, which is awesome, but you You haven't handled the EMFs, you haven't handled just the basics of posture support, pressure redistribution, blood cell circulation.

I want to hear about the thermo. Would you call it thermo?

Thermo regulation. Your body's ability to regulate its temperature.

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If we're talking about toxins? When it comes to toxins, no. Because earlier, I mentioned how- All of it. Well, the toxins are thinner than air. You can't see that. It goes through. It goes way through. You can't box in those toxins. They're constantly emitting an effect in your body. In fact, if you have a good quality organic mattress, you want an organic sheet to make sure that that breathability is constant and always happening as well. So your shoes should be organic as well.

You need to get a second job for this stuff, right? Because it's expensive. Then what about the pillow? If you're doing everything right with the mattress.

If you're doing everything right, all of that needs to be organic. All of that needs to be without any coil systems.

Right. Because pillows are safer, right? There's no coil system in there. Correct. You can get organic materials with the pillow and have an organic pillowcase. Exactly. That's okay. Exactly. That's okay. It's really about how the mattress is being made.

Correct. Now, if you have this fully foam or fully organic foam material, that's your foundational element. That's what I like to tell people. Do your best to eliminate the important stimulants and talk Toxins is one of them. Thermo regulation is something. That's a big myth out there. Because old school, when you don't have the proper devices or you don't have the proper tools, you make with what you have. Old school is sleep in a cold room. Absolutely. That's great. That still doesn't move the needle on rem and deep sleep. Why? The biggest popularity, especially with the toxic foams, is everyone gets a cooling bed. If you go shopping for a mattress, they're going to sell you cooling gels, cooling foams, cooling covers.

Yeah, it's true. Yeah, exactly.

But you cannot introduce mechanical or chemical cooling devices. First of all, our bodies are not meant to be refrigerated. Again, with our obsession with sleep studies, we're able to see one. If you put in a chemical, which the most we use right now is a chemical cooling agent that goes into the foam and goes into the textile of the fat.

Are we talking about brands that we all know?

Yes, every single major brand uses the chemical-treated cooling.

These are all considered to be wellness companies, too. Yes. Yet their cooling systems are non-organic and very toxic.

Exactly.

They're selling millions of units.

Yes, exactly. Now, two things that are happening to your body and to your brain when you're on one of these cooling beds is it's a chemical reaction. You get on the bed, it feels fresh. Men, they're the worst shoppers for this because men like to be cool, and they'll go into a mattress shop and they'll feel... All of a sudden, it feels like they're touching ice, and they love it. It goes, That's what I need to sleep on. They're not really thinking of that chemical reaction that just happened. They're face-changing chemicals. When it's confronted with heat, a chemical reaction happens and a cooling sensation comes out of it. It lasts maybe 30 seconds, and then the temperature starts to warm up again. On that bed, you're chasing the cold. You get in position, feels refreshing. Then it gets warmer, you toss into a new position, you chase the cold again, create a new chemical reaction. Then that warms up. Then you change position again. You're chasing the cold. You're not really sleeping. You may not be conscious, but you're not really sleeping.

It's not staying cold?

It doesn't stay cold. It needs a reaction to happen every time. The reaction happens once, then you toss into a new position, it happens again. You toss it another, so you're chasing the cold area.

Okay, I'm going to ask a question. Hold on, okay? I thought, I assumed, I should say, that all of these cooling beds, mattresses, I should call them, are better for you. They're organic or like...

So again- We're the only ones actually making- No one's questioning it. We're the only ones making it. We're the only ones making- Do you make a cooling system? I'll explain how it works and why we make it better and why it's the only way to go. So number one is we don't refrigerate the body. Our foam technology, and we have two different versions of this, two different formulas, allows your body heat to escape. So this is what needs to happen during your sleep cycles, is your body heat needs to expel at the rate that it needs. And that changes every day. Because if you had a huge day working, and I see you going all over the place, right? You're the perfect candidate for this. Well, at that night, your body will need to expel more body heat. On a day that you're meditating, I don't know if you do that because I see you zipping around I'm not a meditator.

I wish I was.

But if you have a relaxing day at the spa, if you're just taking that day unwinding, reading books, you're not building up that hyperactivity in your body, so you won't be building as much heat. Simple day that you may be eating a lot of red meat. You're eating a lot of red meat. Your digestive system is working really hard. That creates body heat. That means your body needs to expel more heat that night. The body heat, your thermal regulation needs changes is day after day. It could be similar because if you have the similar habits every day, but it changes, and it changes different points in your life. Menopause changes for women completely. You have a partner in bed, and your thermal regulation needs may be different than the other person. So you're going to refrigerate yourselves at the same pace? That doesn't make sense either. So the key is through the sleep cycle, let's assume it's eight hours. And that also is different for everyone because you're trying to achieve three, three and a half hours of rem sleep and Deep Sleep. If you can do it in five, you can do it in five and a half, you can do it in six, it's great.

The average is seven to eight for most people to hit those numbers. During that period there, if your body is expelling the heat that it needs, your central nervous system is constantly on a slow down. When your body temperature is on the rise, your central nervous system becomes more active and is ramping up. Your body knows that basically the warmest part of the day is when you're awake. The coldest part the night is when you're asleep. Those are the predictions that your brain is making. If it's warming up, if your body temperature is on the rise, your brain says it's time to wake up. If your body temperature is on the decline, your brain is saying it's time to rest and restore. So that's what we've done is allow a product that allows your body heat to expel naturally at the pace that it needs, constantly keeping a slow down of your central nervous system, which means we keep you in rem sleep and deep sleep longer, and in the light sleep cycles, because it's a cycle that's always ongoing. But if we can keep you for a shorter time in light sleep and longer time in rem sleep, cumulatively, we'll achieve the three, three and a half hours of rem sleep, deep sleep in a shorter window of time.

Now, if you're sleeping eight hours, well, you may be hitting even more rem sleep and deep sleep. The more you get of that, the more physical mental recovery you get.

Okay, that's interesting. How about brands? I don't even know if I'm allowed to bring up these brands, but Purple and Casper, they have no coils in them because they come in a box. Can you put a mattress with a coil in a box?

Yes, you can.

You can? Yeah. Do those mattresses have coils?

Some of them do. Casper has an all-foam version, and they have a spring version, I believe.

That one's not organic?

Neither of those brands are organic. Neither of them are. They're basically polyurethane foam and silicone gels. Those are the two products that they use in their products. And they're just chemical products. Those are- This is so...

I mean, these are being being mass-per-like mass-used? Is it because of price point?

It's all about price point. It's all about price point. Then there's also a different part of it, which is the merchandising of business. So certain brands, their bread and is going to be their $1,000 mattress, their $800 mattress, their $500 mattress. But then they want to be part of the premium product, premium mattress. So they use the same materials they have there, and they make it a little fancier, they make it a little thicker, they put a little more tailoring on it, and they'll have a $2,000, $3,000, $4,000, $5,000 mattress that's made out of the same toxic materials anyhow.

So what are they adding for a few $1,000 more?

More of it, more of their product, higher density levels of their product. But more than anything else, you're really not getting a true value of that product. They're just using their brand power to sell that. That will be the uninformed shopper that says, Well, I can afford more. I'm going to buy the best that company has to offer, but hasn't done the homework to know what's really under the sheets there.

Literally. Are you literally the only person that's making a mattress that's non-toxic, EMF-protected?

We're the only ones making these stacks. For example, you can buy an organic mattress. You can buy an all-foam organic mattress, and they're great products. If you just want to detoxify your room, those are great products as well. They don't have the quarts in it. They don't have the quartz in it. They don't have the thermo regulation in it.

How do you put thermo regulation in a mattress?

That's my formula. Oh, sorry. That's the formula that I developed, so again, that's where I like to tell people, do what you can. One of the things is, and I'm not here I don't like to be pitchy, so I don't like to be pitchy. No, I know. It's okay. You're here because I invited you. Yeah, but I'm just saying, price for price, we're there for people's wellness. For an all-foam, all-organic mattress, we're like half the price of the competitor. We're not- Really? Yes, because we pour this ourselves. We make this ourselves.

Where do they make... You don't get this up from China or wherever?

No, we pour all of this in Canada. Canada? Yeah. You You make this in Canada. You make this in Canada. Now we just open our new facility in Boca Ronton, Florida as well. Now we have our second factory. We make it all. We pour this, we blend this, we make it all ourselves, and it's direct to consumers. As I've been researching this, I've been developing the product. And instead of... Initially, when I first started developing this, I was offering it to other manufacturers, and I didn't like that they were misusing it.

How were they using it?

They were just buying very insignificant quantities and putting it on their toxic beds and promoting the features of my product that was an insignificant quantity of their mattress.

Really? So they could just say that it was a non-toxic.

Exactly. That it features this non-toxic component. Listen, I do well. I'm very comfortable, very happy. I probably could be doing 100 times more if I sold out and just offered them those products because our product would It would be in every product, but it would be misused, mishandled. We just stayed as a smaller company and offering just wellness to whoever finds us.

What would be some symptoms or things that people can... If They are doing everything else right. Let's say all their cleaning supplies are non-toxic, like I said, their cookware is non-toxic in their home. They have an air doctor, some air purifier that's helping the air, but they have not thought about the mattress. What would be some symptoms or things that people would maybe like, Oh, I didn't even think about checking that or changing that, that they would maybe see in their bodies?

Well, everyone's a little different. Everyone has different sensitivities. Some people have intolerances to them. They'll break out in hives. Some people are just not sleeping as well. One of the things I would say is start tracking your sleep. I've noticed a lot of people when I'm talking to them and I'm them through sleep, and I start to understand, Well, why are you looking for sleep coaching? There's usually a reason why somebody is approaching me for this. It usually has to do with, I'm just not feeling well. There's something wrong. I don't think I'm getting the sleep I need. Usually, when you're not sleeping right, you have excessive stress, anxiety. We all deal with a lot in our days.

Yes.

How you sleep affects not only how you deal with it, but how you walk away from it at the end of the day. If you've slept well, you're able to take on your challenges of the day, and you're able to walk away from them at night because you've had full clarity that you've done what you can to address your challenges of the day, and you go on with your evening. When you walk into your day exhausted, stressed, not able to manage your thoughts, you have juggled through these challenges of the day, and at the end of the day, you're not satisfied because you know you didn't do it right. Something is gnawing at you mentally because you meet the challenge of the day to what you feel you're capable of. A lot of it has to do with just not sleeping right. Sometimes it goes way beyond just physical ailments. Usually, only the physical ailments will people say, I need to sleep right because I have neck pain. I need to sleep right because I have a back pain.

Or stress and anxiety is what I think that is a big one, too.

Yeah, that is a huge one.

Like a life situation.

Exactly. That's what sleep is there for.

But you know what, though? I think also it becomes a self-fulfilling It's a prophecy. If you're not sleeping well, this has happened to me, if I'm not sleeping well now for a few nights, I get really nervous that I'm going to have another bad night's sleep. It's like, Oh, my God. You get super anxious about going to bed because you're like, Am I not going to sleep again tonight? You freak yourself out. Then you just have insomnia because of this fear of not being able to sleep well.

There's two things that people have to bring together. Some people think of one and not the or the other not one. But both of these things is one is sleep hygiene and one is sleep environment. The two are really important to bring together. Are they different? Sleep hygiene is your habits, what you prepare for, your timing. Because, again, it all leads back to your brain. If you go to sleep, if you go to bed every night at 10: 00 PM, say that's your night, and you're always doing that, well, your brain will now be able to anticipate and predict that, Okay, well, 10 o'clock is approaching, you'll start to mentally feel ready for it as of nine o'clock, you'll notice you're actually getting fatigued. That's your brain preparing and slowing down because it knows, Hey, you've done this for the last 10 days. It's anticipating that tonight. Now, sometimes you go out and you're partying and all that. If you're a person that follows this routine, you'll go out for supper, and now you have a commitment, a social commitment. Around that time, you're actually going to feel tired. You're going to battle through it because you're out.

You battle through it, and now you've overcome it. You get your second win, and you're ready to go. But that's a well-Not really. Well, in many cases. But that's a well-trained mind, a well-trained sleep hygiene that's taking effect. Now, if you keep battling through it, you're no longer predictable. You'll no longer get tired at that time because your brain no longer recognizes it as your sleep time anymore. Maybe that's going to shift it to midnight. If it changes every night, your brain can't predict anymore. The onset of sleep will be more challenging for you. So hygiene is about habits and things and triggers for the mind for the onset of sleep. Hygiene has nothing to do with the full sleep cycle. It has more to do with falling asleep and-Your habits around sleep. And the habits around sleep. Sometimes it's triggered by an odor, by lighting, all those type of stimulants that can trigger the brain knowing now is the time for me to and prepare for it. When I say sleep environment, I talk more on other stimulants like the toxins, things you can't really see, the body temperature, things that are going to keep you asleep and make the best quality sleep for that whole duration.

That's, to me, probably the most important part because that's when true recovery happens.

So sleep environment would be things such as- Everything in that room that could be complete.

I include light in that as well. When I say environment, the reason why have I focused so much on the mattress? Because that's the biggest problem in the bedroom. In every case, that's where most of the toxins come out. That's where most people's mattresses an antenna to EMFs. They have adjustable beds that are plugged into the wall and have you more EMF currents coming from it. Those are the ones that trap heat. If they're not trapping heat because they're polyester and they're fully synthetic and you're sweating in bed or you're cranking up or you're I should say, the room temperature. But now, if your room is cold, your body's hot, and your mattress is plastic, you're just going to be sweating and swimming in your own sweat. That's not a proper way to sleep. That's not going to keep you asleep and keep you in the proper sleep cycle. There's so much that happens in that mattress, and that's where when I really, almost everything I do leads back to the mattress, and that's how it's been over the last 20 years. That's the biggest point of contact in your bedroom that makes all the difference.

Yeah, that makes sense to me. So that's sleep environment, obviously. Let me share my daily routine game changer with you. It's the Momentous 3. I've been using their protein, their creatine, and omega-3 combo for months now, and the results are undeniable. These nutrients are key for long-term health and performance, but hard What's to get enough of through diet alone. The CriaPure creatine boosts both physical and your mental performance. The grass-fed way tastes great with no weird aftertaste, and their omega-3 is a must for recovery. Since adding these, my energy, my recovery, and my overall well-being has really improved. So if you want better performance, this is the way to go. Visit livemomentus. Com and use my code, Jenn, for for 35% off your first subscription. That's live momentous. Com code, Jenn, for 35% off your first subscription. Trust me, you'll be happy you did. You know I'm all about finding an edge, the small daily habits that give you more energy, focus, and resilience. But that's why I am hooked on Manna vitality. Most people are mineral deficient, and that means low energy, brain fog, slow recovery, and dull skin. But Manna flips the switch by giving your body a complete spectrum of minerals it actually knows how to use.

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Other misconceptions. I thought the biggest one is How to Sleep Cold. I think we reviewed that. We did.

How about putting your thermostat to 67 or 66?

That's great for the onset of sleep. Right, for the onset. The onset of sleep, because starting off cool. But again, if you're not on the right surface, you're not going to stay cold. There's two methods of cooling down that the companies use. It's mechanical or chemical. If you go the chemical route, you'll feel cool, but you won't sleep well. You'll be chasing the cold because you need that chemical reaction to happen. Every time that chemical reaction happens, your body's defenses have to go up. So your central nervous system has to activate to defend itself from the chemicals that are emitting from it. The other way is mechanical, where you have companies that are making sleep pads that plug into the wall, and basically it's a microplumming system that will have cool down water running through these micro tubes. Two things there. That's a synthetic product. So again, it introduces toxins. Number two, it's an electronic product. Number three, it doesn't allow your body heat to escape. It's refrigerating you. That's not what you're really going for. You want your body heat to expel and not that you're chilling it down.

Yeah, I like the way you just explained it better. That was a really good way of putting it because if you're plugging it in, you're right, you're getting the electricity part and you're also getting the toxins.

Correct. Yeah.

You're not cooling down naturally, is what you're saying. Yeah. This was interesting. Did we forget anything?

Did we forget anything? There's so much to talk about, but at the same time- Is there something I missed? No. Again, on the more traditional side, we touched the topics, but most people look for a mattress when they have pain points. Now pain points is something else where high density material, high elasticity material is needed for proper posture support, for proper-Oh, yeah, we didn't even talk about this. We didn't talk about that, which is the most traditional thing. Oh, my God, it's hilarious.

We're just only talking about the wellness part. Oh, my sorry. Okay, you're right. I'm curious. Okay, it's so true.

I basically discovered this a long, long time ago is that the whole industry has worked in the wrong way, and they only did it for dollar and cents reasons. The way a mattress is built is you have the lowest density item at the surface. The lowest density item will often be a fiber pillow top. What happens with a lowest density fiber is it's all air. So when you have fluff and air, the first time you use the bed, feels, Oh, this is so nice because it just absorbed you in, but it's actually giving you support because that fluff is not there for support.

Oh, yes. I'm so glad that we didn't forget about this part.

So you need high density, but high elasticity, because if it's just high density, it's hard as a rock, it doesn't contour your body. High density, high elasticity. Again, the opposite of what that industry is doing is they're putting the fluff on top, and then they'll put low density foams so that it continues to have the cushioning. Two things that's wrong with that, you're actually not getting the physical support you need. People who are fit and our usage, they realize immediately that that's not the support they need, and that's an easy fix going into a high density surface product. But the other issue is they're not long lasting. Because they're low density, they break really quickly. Another problem is people make these huge investments in mattresses, and then by year two, year three, it's not performing the same way. They'll only change it after 8 to 10 years because once you've made that investment, you're not about to change it after two years, three years. Yeah, exactly. But yet, they're no longer sleeping well because the fact that they're not getting that support through a high density product, they're sacrificing the quality of their sleep for an additional five or six years until they decide to make another investment again.

Those are things to be careful on. Sometimes you're not putting in the right investment into sleep, but you're just not getting good sleep, and you'll have to change it sooner than later.

What about a mattress, the pillow top mattress? I think those are very popular. I used to have one. What is that then? That's not a good choice for people who are, what, active?

It's technically not a good choice for anyone unless you're so lightweight that you're not really making such a big difference on it.

Because why then? Give me the top in a very concise way.

Where you say the fitness makes a difference just because You don't need to be heavy to be dense. A person who has high muscle mass is going to be heavier, concentrated weight. A person, 100 pounds of muscle will penetrate through these low density areas and not give you the support you need. Oh, interesting. To crush the material, you don't need to be 300 pounds. But it's that concentration and density of your body that will crush that weight. Yes, exactly. So ultimately, a very fit person needs to have high density resilience supporting it and high flexibility resilience contouring the body. For a fit person, it's critical to be on a high density product.

If Do you have a low back issue? I don't know. I have now, I don't know. I have sciatica now on the right side. I think too much activity. Does it matter if I'm sleeping on a... Is it better to sleep on a high density mattress?

Yes, you need it, especially because the high density, I add the high elasticity, because if you're sleeping on a hard bed, you're not going to cover your curves and contours. That product needs to fill that negative space in your lower back. It needs to completely contour that without putting pressure on you. That's where the elasticity comes in and the contour comes in. If you're filling up that contour with fluff, it's not actually supporting the lower back. It's straining your lower back because there's nothing there that's really holding it up properly. That's where the product that I developed is quite heavy. Very heavy. Yeah. You experience the extremely heavy mattresses.

I couldn't I can't believe how heavy this mattress was.

The really weird thing is, it's probably thinner than any other mattress you've had. It's super dense. It has half the height, yet twice the weight in it. That's the Very happy. The concentration of materials that are there are all high quality, high elasticity, specifically for posture support.

But what for posture support? What happens if people, though, that's why they make all these mattresses. They make some for their firm, they make ones that are soft, they make... Because everyone has a different preference. So are you just turning off a lot of people because they're just naturally- Because that's how people have been trained to buy by comfort preferences.

I remember I was with I was with one of the owners of a hockey club, which was cool experience.

Which one? Now we're talking about Canada again.

So it was the Montreal Canadiens. Of course, Montreal, Canadian.

Of course.

So we had gone and I'd done some sleep coaching with the players. And on the second visit, he wanted to know a little bit more because I was vetted by the training team and all that stuff. Actually, I had to sit down with all the VPs and make sure what we were presenting was something that they approved of. And basically, the owner said, I'd like to come by and see this. So he came by our office just outside of Montreal, and he came, he looked, and he goes, All right, so how do I choose a mattress? Because we do have a range of models. There are six models altogether. I told him, You don't choose a mattress. The mattress chooses you. Because comfort comes from being well-supported. All the mattresses we make are comfortable just because we don't make fluff. So there's a purpose. There's purpose behind every single one that we make. So I look at someone's posture and tell them what they need. And then so that's the match. If I'm supporting your body as you should, you will be comfortable.

Oh, that's so interesting. Okay, so what is the most popular... What is, by the way, in general, the most popular type of mattress in terms of support, just for curiosity?

Well, most people like to be in a softer mattress.

They do? Oh, they don't like firm?

They don't like firm because the wrong firm causes lower back pain. So a lot of people who like firm, they typically have a flat back. And if they have a flat back, they've had the best life experiences on a firm mattress, because what happens when you have a flat back is your weight distribution is all in your lumbar area. The flatter your back, so if you have a pronounced curve, your weight distribution goes to your shoulders. So someone with a flat back has likely had bad experiences on soft beds because they'll hammock inside it because that's where their concentration weight is. That just means that they've been on low density mattresses, bad experiences, and they come in there I'm wearing, I need a firm bed. No, you need a quality bed. You need high electricity, high density product. That won't happen no matter what type of posture that you have. That's the difference. So when you go to a regular mattress store, it's soft, medium, firm. The reason there's a medium, soft medium, is because when unsure consumers go into the store, what do they think they do? They go with medium. I'm not sure if I'm a soft, I'm not sure if I'm a firm.

I'll go at a medium. That's what I did.

Exactly.

That's why the medium exists. Yes.

I bet you it sells the best, doesn't it?

It does. We don't sell those, but I'm just saying, statistically in the industry, the medium was what sells best. Usually lean towards a medium or soft, and then the flat back individuals will go with the firm every single dime. Again, that's from their own mental experiences that they had bad sleep on soft beds. With us at Ascentia, we've done this completely different. The only time you're choosing a different mattress is, how seriously do you take sleep? When I started the company- Are they all firm, though? They're all high density, high elasticity.

Okay, High density, high elasticity.

Why is that difference? Because when you vertically touch the bed, if you put your hand on it and your fist on it, it's going to seem like it's soft. When you're horizontal on it, you're going to realize, Oh, it's actually not soft because that density is there. That elasticity is there. A lot of people like to do a fist check. They'll pump into the mattress, Oh, this is too soft or this is too firm. That actually is not the right test. You need to lay down horizontally on it to know if It's supporting your body.

How do people try one out? One thing about going to get... I never understood why people order these box mattresses because how do you know if you like it? What if you want to return it? I used yours because so many people told me, a few people told me they were using it. It was really good. So I took a chance and you guys return it. You said you guys returned it. But if someone wants to try it, what did they do?

Right now, the way I know to buy a mattress is you buy it by spec and by quality and all that. So if you're buying it right, you don't need to try it. Now, fortunately, 20 years in, we've built that reputation, and we're fine with that. Most people are disappointed with what they buy, sight and seeing.

You don't get a lot of returns.

We don't get a lot of returns just because one is- They can't pack it up again.

It's so heavy. They're like, I'll fuck it. I'll just keep it.

No. It's so heavy. We offer that 120 days, but What ends up happening is when they get on it, they realize they're on a quality product and feel well supported, and they're all comfortable. When I say how seriously they take your sleep is that our most expensive product has a higher level of thermo regulation. It has features on it that you can't feel. The Rem 9 has the best results in rem sleep and deep sleep because of the thermo regulation, because of the responsiveness. But it's just as comfortable as our Rem 5. The Rem5 has 5 has five degrees of thermo regulation instead of nine. You're not going to... What's the difference? The ability for your body heat to escape faster. It's a formula change that we have. On the Rem 5, it doesn't have the same capacity as the 9. When you get on the bed, they're both comfortable, they both feel great. They actually feel quite similar. But we know the difference in your Rem sleep. That's how we know. It's as I say, how seriously they take a sleep. But there's a huge, substantial price difference and cost difference from when we go to our rem 5 formula to our Rem 9 formula.

Why? Because of the essential oils that are used, and essentials are extremely expensive. Those essential oils. And just recently, I guess it's been 18 months ago, we were approached by the military to try to overcome a problem that they had with overcoming mold issue in Marraks. I was brought in just as an advisor to sit on a panel to talk about what materials can overcome this. Our product was already quite mold resistant. In mold resistant, you got to be careful with the words because those are external spores that get onto a product and they just multiply, more so on a synthetic product than the organic rubber product. What I did then is our our unique process includes essential oils in there. I converted all of our essential oils to a higher acidity level essential oil. And then we were able to test in labs that, wow, those mold spores were not growing anymore. In some cases, they were retracting, so they were dying off. So the mold was not growing as quickly. So what we ended up doing is, just about a year ago, after all that testing, I changed all of my formula to have a high acidity level to make sure that the mattresses can resist mold as much as possible.

More so.

That's amazing, too.

Yeah, Again, that's something else. There's so many details that we get really into this little obsession.

This is so amazing. A couple more. Okay, by the way, I never in a million years ever thought I was speaking about a mattress for over an hour. This is not what I would ever expect. I mean, It's like such an arbitrary thing to think, Oh, we're going to be talking about mattresses, but I'm learning so much.

But you see the problem is every salesman in a mattress store can't invest an hour with each customer, so they just refer to, Do you want? What's your preference? Soft, medium, firm. Exactly. Simple.

Simple. Have a nice day. It's very, very simple. Exactly. Then what makes a mattress that soft, medium, like Sealy or any of these big mattress companies? I don't know, whatever. When they're charging a ton of money for a mattress, it's again, it's the same materials, but they put more of it, basically, right? Correct.

You'll have a thicker one. A lot of it will be the tailoring. There's some mattresses out there that are... Some organic mattresses that are charging $20, $30, $50, $1,000 for mattresses. Really some crazy numbers out there.

But they're not giving you the- They're not It's not giving you the sleep performance.

You're getting materials that are not toxic, which is great, but it's just one element.

You're not doing the mold, the sleep add.

You're not doing the mold, you're not doing the thermo regulation, you're not doing the EMFs.

The ports. The ports is the EMFs. Exactly. Is there anything else that you're doing that's different?

Jeez, I think we covered a lot.

I really did. I'm going to wrap this because people are going to be like, Jennifer, I can't hear any more about a mattress. Exactly. My cameraman is probably like, What are you?

It's like, Did you learn a lot? And I did. We apologize for going too deep. No, I think it's super interesting.

Okay, if you haven't noticed, I really like his mattress. It's called Essentia. But I think we learned a I learned a lot. Thank you for coming on the show. No, thank you. If you want to know even more about a mattress, check out essentia. Com, right?

What's cool is go to learn.

Yeah, just go learn.

You don't have to buy one. You don't have to buy, absolutely. You can even call our people because our people are trained to serve and not trained to sell. It's all about helping people. Sometimes if they come out of there learning something, even if they couldn't buy anything, that's cool. But just awareness and understanding the importance of sleep, the importance of sleep environment, that makes us feel good.

And sleep hygiene and all the differences between them. Well, thank you for being on our podcast here.

Thank you. This is awesome. Nice being here.

I love that you're here. Okay, guys, have a good one and leave me any type of comment or whatever you have. If you want to see something in the show or you haven't seen something in the show, drop me a line, let me know and have a good one. Bye.