Shalan, it's really great to have you today in talking around this topic that we're going to dive into because it's something that I've been asking doctors about, my doctor, I've been asking friends about. It seems like every friend once a week tells me that they are doing something with testosterone therapy, and I can't even figure out where or how to get tested. I'm about I'm about to be 42 in a couple of weeks, and this is something that's been on my mind. But I also can't really get necessarily a straight answer from anyone. I hear so many, there's negatives, there's positives, I don't even know. But why is there such a conversation nowadays? Like right now in 2026, why are so many people talking about testosterone?
It comes down to this overall concept of health and wellness, right? How prevalent this is in in 2026 now. The fact that also patients or effectively consumers have reclaimed their health care to a certain degree. I think a lot of people are fed up with this system, mainly centered around sick care. You spend seven minutes with the doctor on average. It's hard to get an appointment. That can take months in itself. You're really not fixing any problems. You're just throwing on some bandaids at best. People, plus the There's a lot of information out there. I think about how much more information is at their fingertips. People have taken their health back into their own hands, and I think that's an incredibly powerful and important step at fixing health care. Again, we certainly need professionals. We need We need our doctors, we need our nurse practitioners and so forth. But people need to care about their health care. So them spending this time and starting this process journey, incredibly valuable. So again, testosterone sits at the foundation level of our general health. There are a couple of things that you got to be doing for your health that are non-negotiable.
That's diet, sleep, stress, exercise. But the next layer on top of that is your hormonal health. And testosterone is a key hormone. There's It's basically an androgen receptor on nearly every organ in the body. So whether that's your brain, your heart, bone, muscle, all of these processes involve testosterone. So now that this is becoming better known, people are talking about it, people are asking their doctors about it, or they're also going their own route to get testing because historically it has been challenging. The molecule, testosterone has really been stigmatized. If you go back, you mentioned about to turn 42, right? You remember the days of baseball and steroids, right? Testosterone got really mixed up in all that. And also in the Olympics, in the '88, Ben Johnson, Canadian sprinter, was found positive with testosterone, among other things. They threw the baby out with the bathwater and banned it from a controlled substance perspective back in 1990. Again, a lot of stigma around this topic for many, many There's a lot of myths and misconceptions that are being corrected, which is a good thing. I think we're moving in the right direction. But medical science takes a long time to correct.
But nonetheless, people are interested in their health, and they're figuring out how important this is, not just about sexual health, not just about muscle building, but their overall metabolic health. And that's why this is front and center today.
What would you say are the 2-3 biggest myths right now around testosterone, that if you could How do you just eliminate those myths?
So two are around its safety. So people think testosterone causes heart attacks. That's not true. The largest randomized trial in history around testosterone was done to look at testosterone and heart attack risk, and it found there was no correlation. That has been done and put to bed. That study actually came out. It was the Traverse study came out in 2023. It's already two and a half years old there, but it's still making its way into general public. But frankly, patients and providers are still just finding out about this. That's one. Second is that testosterone causes prostate cancer. Also, a myth that's been put to bed, not just by the study that I just mentioned, but numerous other studies that have been done historically and all the way back to the original paper that propoded this, basically. It was a study in the 1940s with three patients. One was female, so you had two guys, and one guy got prostate cancer. He was an older gentleman, which they all have that chance anyway. So that's another big one. But I think the third general misconception is, and And I call it a misunderstanding, is just how important this is.
Again, I mentioned there's an androgen receptor on every organ in your body. So it plays a role in your cognitive health, in your cardiovascular health, your bone health, your muscle health, your fat metabolism, even all the way down to your mitochondrial, which is your cellular level. There's a role for testosterone in those processes. So I think we've discounted how important this thing is and how helpful it can be for our general health. Helful and safe, right? I think, again, when you get rid of those misconceptions, you realize that this is safe at physiologic dosing. You don't question when your doctor tells you to take vitamin D because you're low. Vitamin D is a hormone. What are we doing over here? And I think that that general third misconception is the, let's call it the Trump card, the spade, right? That needs to be fixed.
Hey, I want to feel like I'm 24 again. I always joke with my wife. She's like, Oh, are you 24? If I do something that that seems like I'm younger, she's like, Oh, are you 24? So somebody like myself, so I'm turning 42, I definitely don't feel the same as I did at 24. Just all the things that you mentioned don't feel cognitive. I don't know if that feels the same. I'm not sure. Energy probably doesn't feel the same. Definitely really hard to lose weight, hard to pretty much gain muscle even if I work out. So these are things I'm like, I think there's something off, possibly. But how do I even get started?
And all these signs and symptoms are consistent with testosterone deficiency. But what's important is that, like you're saying, how do you start? It is a lab value, right? So there is a number, not to say the number drives everything, but that will give you a good indication of where you are. And if you're in that lower normal range, it very well could be a testosterone issue. So for you to start, really, again, medical traditional system is just catching up to this. But I would go to my doctor and advocate for a testosterone test. At 42, it is warranted. You have some signs and symptoms. It's a cheap test. It would be with your standard blood panel. And I would just make sure that that happens. If you don't have a good primary care that you can go to, you can either do some of testing through online vendors. You can set up an appointment at LabCore request and do this, or there are even at-home tests available today. You can do an at-home test and get an indication of what direction, where you are on this scale, and again, does it warrant for further investigation?
I love how people are so health-conscious nowadays. Longevity is the thing, biohacking. It's great to know that we don't necessarily need to wait for the doctor to get a test, for example. There's so many in-home tests. The simple thing of a test, I understand a doctor might need to prescribe something, but the fact that you can't even get a test to figure out if they need to do something always boggles my mind. I know you just sat down with the FDA. What happened with that?
So that was a landmark panel, an FDA expert panel on testosterone replacement therapy. I believe there are 13 experts on the panel, all with extremely decorated CVs, decades of research in this space. But the message was very clear. Again, this is a vital metabolic hormone that we should be paying attention to. It plays a crucial role in overall men's health and female health. I will say that, too. I don't want to discount that side. It's an important female hormone, too. But we have a men's health crisis in this country. Men, on average, live seven years shorter Their lifespan is seven years shorter than a female. There's multiple reasons for that. But testosterone is the single best biomarker of your overall health because, again, like I mentioned, it influences all these parts of the body. That single test can give you an insight into your cardiovascular health, your inflammation in your body, your glucose, or your metabolism there. So again, a single test that's most important. But to To your question on the panel, there were three main takeaways. One was screening. So we should be screening every man for their testosterone levels, for this, again, this biomarker insight that I'm mentioning.
Could It be for everyone over 40? That's an easy number to pick, but it could it be even earlier. So you have a baseline. Say you're 30 years old and everything's feeling great, but at least you know when I was 30, my testosterone level was maybe 750 nanovarance per deciliter. So when I'm later in life, too, not that you're treating to that number, but you understand your progression, right? Because we're all on slightly different paths there. And what might have been good for me might not have been your exact number. There's a wide range there. So testing is one. The second is broader labels. Because the label right now, as you look at the, that's called the package insert on a product, a product like ours, say, Kaisertrex. It's It's indicated for a very narrow patient population. And in fact, most of the men that are testosterone deficient fit a broader definition. And it really doesn't matter. Like most diseases, actually, I talked about this. Like most diseases, you don't think about why I necessarily have this. You treat the disease, right? If you have high blood pressure, sure, you should make lifestyle adjustments, but you take blood pressure medication.
You have high cholesterol, again, lifestyle is important, but you take cholesterol medication. You have low testosterone. Sure, lifestyle should be important, but take the testosterone medication because that is going to fix a lot of underlying things. So again, why is this disease state treated differently? It doesn't make any sense. So the panel advocated for changes as it relates to that label. Again, men don't feel like they are using a treatment that they shouldn't be. This is for them. The third one, which is really big, which adds to this whole stigma equation or should subtract from it, is testosterone should be descheduled. It is controlled three substance right now. Again, this goes back to Congress in 1990 on the back of the Olympics. It makes no sense. Testosterone, and I said it in the panel, is less abused than caffeine, but more tightly restricted than cannabis in half of this country.
When you say it, when I think about it, you're right. I think of steroids, and I I think of, Oh, this is bad, and back alleys picking something up. Or you go to the gym. Yeah, gym bad, bros.
Exactly.
It's really got to be funny. Even talking about it with some people, I almost feel uncomfortable. I'm like, Oh, maybe I shouldn't talk about this, like you're saying, which is why I bring it up a lot because I want to understand what are other people doing, my friends. Some of them I see online, I'm like, Man, you look really great. What changed? They're like, Oh, I'm on I'm glad that it's starting to become less stigmatized, and you are helping with that. What happened in your life that made you become so passionate about this and to create a company around it.
This has been about a 10-year passion project so far. Again, I think we're just getting started in the scheme of things and the change that we can bring about. But no, I mean, look, the opportunity to The community came across the desk and I have a research background in the investment world and continued to dig and dig on this topic. There was just a massive dichotomy between the perception of testosterone and then what I was reading in terms of what it actually does. That disconnect was frankly just too big to ignore. Again, to me, it didn't make any sense. I felt that was an opportunity to do something about it, especially considering, again, we're talking about a problem that is so big. In the US, there's 25 million men that are testosterone deficient. You're talking about 100 million plus globally. I mentioned there's probably 500 million people globally, both men and female, that need testosterone. So you have such a big problem. And I looked at the solutions. And historically, this was mainly done by injection. And We know that's a hard ask for a lot of people to do, especially on a regular basis.
I'll share another reason why that doesn't really work in a second. But we went and pursued an oral option. We said, Look, if we can make this into a pill that's safe and effective, think about how many people we can help. Again, the combination of how misunderstood this was with how great a solution we could potentially bring to the market, couldn't ignore it.
Wow. That reminds me when I was in my 20s, I took, was it Angerstein? I forget what they sold at GNC.
It was like- Yeah, they had all the supplement boosters, and these I still sell them, honestly.
I think those became illegal eventually or got banned eventually. But I remember taking all this stuff. It just reminds me of that back then and doing all this research. It's quite fascinating. But I mean, yeah, for myself, thinking I travel a lot and stuff and thinking I'm going to have to carry needles everywhere just sounds very complicated, but a pill makes a lot of sense.
The difference is this. I mean, again, convenience is one thing, and that's obviously a huge thing for people. But also what's important to know is that the way that our bodies make testosterone, we make it every day. When we're sleeping and we're at rest, and that's why sleep is so important, our hormones are resetting. Again, Again, it's a daily physiologic rhythm that we produce our testosterone levels. When you take something like an injection, even the better protocol is today, you're taking it once a week. The analogy that we like to use is it's waking up on Monday morning and having 10 cups of coffee for the entire week. Again, I feel like I'm saying this a lot, but that doesn't make any sense. We want to replace the hormones in the most physiologic way. If we're doing this daily via an oral, that is going to mimic your natural rhythm most closely. From what we see, the side effect profile tends to be more favorable when you do that.
I mean, that makes a lot of sense. I would imagine It's like you're saying, if you start with 10 and it slowly drops down, not every day is the same until you get to the end when you need to go through it again versus taking the same dosage every day. When you looked at the models for this of direct to consumer and other things, what was the reason why you chose the business model that you have?
Again, having a non-traditional background in the sense, not from pharma world, we saw what Payers. The market is controlled by the insurance companies or the payers. We understood that for a new drug, even if it's reasonably priced, they don't want to cover it. Their first First action or first instinct is to reject, deny. How are we going to get a product that can help millions and millions of people if we are going to get Stonewall from day one? It's just not going to happen. We had the foresight to see it in that sense. I don't even think it was... Again, sometimes it just takes a simple new perspective. It's not wildly hard to read. You just have to be willing to do something different. At the same time, again, when we commercialized what we launched in early '23, COVID had already happened. Telehealth was already in play. Patients, again, as I mentioned in the beginning, were already being proactive about their health. We knew testosterone was in the patient's hands. Let's go speak to them directly and let's get them interested in this model. Let's honestly provide it at the most affordable price that we can so somebody doesn't have to worry about through their insurance.
And again, Kaiser Trax is priced similar to, let's call it a high-end supplement, except you have a couple of hundred million dollar research program, 13 years of R&D, and an FDA approval behind it versus I can sell a supplement tomorrow if I wanted to.
Man, I need to go get checked. I need to go get tested. No, I'm really inspired right now. I'm going to get tested because the fact I didn't know there was also the pill option. So I'm going to go get tested. I'm going to come back to you. Let's see. I'm going to try if I can, and it makes sense because with me, I've had sleep apnea for a while, so there's a long time where I did not use a CPAP machine. There was many years I didn't sleep, and I think that has had a detrimental effect on my body long term for sure. I could tell a difference. If I don't sleep, I can't remember anything. I'm not excited about anything. I'm pretty I have no energy.
Even though, yes, we've done all this work in testosterone. We're out there with a product. But again, there is a massive problem. But the more that an individual can work, they're actually synergistic. At the end of the day, if you're getting good sleep, you're eating well, you're exercising, you're keeping your stress levels down, yes, you might rise your hormones to a certain degree, but you might still need help. But then that creates a virtuous cycle.
I want to pair this with everything else because I want to live healthy till I'm like 125.
Absolutely. I think it's doable. But again, everything works synergistically. It works together. You don't ignore things. I don't think there's a shortcut at the end of the day. I still advocate for this every day. Your general health cannot be ignored. These are tools in the toolbox, and there's a few of them. But again, foundational level. Don't sacrifice that at all. Then Then everything on top of that will flow nicely together.
People want to get in touch with you because I'm sure, like you said, there's 50 million people, men and women, that might need help in the US alone. How can they do so?
You could follow me at themetabolicCEO on Instagram. You can look into what we're doing in terms of the research at mariuspharma. Com, or you can look into kizatrex, K-Y-Z-A-T-R-E-X. Com, to look into the oral option that we're talking Amazing.
The Metabolic CEO. What a great handle. But no, I super appreciate people like yourself that you found a problem and you realize that you really need to solve the problem, but it's a major problem that you can be super passionate about. It's something hugely long term because I think a lot of people go into business, they're not necessarily solving really a major problem or even a problem at all that outside of them have. Then when you are solving such a big problem, you become so passionate and ingrained in the solution that it really comes off. I can tell just how excited you are to even talk about it. Thank you for the impact that you're doing in joining us today.
I appreciate that. I appreciate talking to your audience.
Shalin Shah joins Founder’s Story to explain why declining testosterone levels represent a global health crisis and how outdated myths, regulations, and delivery methods have held back effective treatment. He shares the science behind testosterone as a core metabolic hormone, the FDA approval of KYZATREX, and why oral therapy marks a paradigm shift in how men (and women) can age healthier, longer lives.
Key Discussion Points:Shalin explains how testosterone sits at the foundation of metabolic health, influencing the brain, heart, muscle, bone, and even cellular energy. He breaks down the biggest myths around testosterone, including fears about heart attacks and prostate cancer, and explains why modern clinical data has disproven them. The conversation also explores why injections fail to match the body’s natural hormone rhythm and how oral therapy better mirrors daily physiology. Finally, Shalin discusses why consumer-driven healthcare and telemedicine are accelerating access to testing and treatment.
Takeaways:This episode reframes testosterone replacement therapy as a legitimate, evidence-backed medical intervention rather than a stigmatized shortcut. Shalin emphasizes that testing is the first step, education is critical, and hormonal health must be layered on top of sleep, diet, stress management, and exercise. His core message is clear: testosterone therapy isn’t about chasing youth, it’s about restoring health, vitality, and longevity.
Closing Thoughts:Shalin Shah’s perspective challenges decades of misinformation and positions testosterone as one of the most powerful biomarkers of overall health. This conversation invites listeners to rethink aging, advocate for better testing, and consider how modern medicine can help add life to years, not just years to life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.