Transcript of Why Dentists Need a Personal Brand More Than Ads | Dr. Tyler Hales

One, dentists aren't great businessmen, initially, and so they need help. But what they're doing is they're telling dentists, they're saying, Hey, let me take over marketing for you. Make these trending videos. And what's happening is these dentists aren't actually creating a brand for themselves. They're buying the marketing team's brand because their brand is just pushing all of it through. So every dentists that's underneath this marketing team, they're just pushing the same brand for every dentists. It's not unique at all. And it's not actually building their own personalized brand.

Welcome to another episode of Talkings. When I first met you, I'm like, this guy looks cool. He's got a bow tie on. He's got a mullet. He's just got class. He's got style. I got to ask you, What is it that motivated you to have a distinguished look like that, a unique look like that in the world of dentistry and just run with it on social media?

Yeah, growing up, I was always into fashion. I like shopping and things like that. But really, the biggest impact for me was actually my grandpa. So when I was in dental school and I was about to graduate, he was one that always set an example for me. So he was an anesthesiologist. And what he What he would do is he actually got dressed in the morning in his suit, and he would drive to work, and he would get to the hospital, and then he would change into his scrubs, and he'd work all day, he would finish his day, and then he would change back into his suit and drive home. His whole representation was like, If I'm going to be the best, I'm going to look the best. That was really what he recommended for me when he sat me down and when I was graduating dental school, and he told me that. That was his advice. He's like, If you want to be the best, you look the best. And so that was the initial thought is, Okay, well, what am I going to do to really stand out and be who I want to be?

Because dentistry is boring. When you think about dentists, you think nerds or you think about just This guy in some scrubs that's going to dig into my mouth and make me go through hell for an hour.

Yeah.

So it's the way that I can really show my personality, right? I love bow ties. It's something my grandpa was big into. And that's evolved into really being the bow tie dentist. And then as you learn from branding, what's important?

I love it. I love, obviously, personal branding. I'm a big personal brand guy myself. And for me, personal branding has totally changed the landscape of my entire business. Especially, and we were just talking about this for my own personal growth. How has personal branding helped you, helped your business, and helped you personally?

Yeah, it's definitely the most important aspect that's really gotten me to the level that I'm at now within dentistry. At first, when I joined my practice, initially, I started taking over the marketing, and I looked at all the different aspects. And I actually stopped looking at dental marketing because all the marketing companies just We just did the same thing over and over again. Paid per clicks, we've got to get SEO, we got to get your website. And to me, that wasn't really the answer that I was looking for. I was like, there's no way we're going to really be able to beat anyone else out with this type of marketing. And so I started actually looking at other aspects, other businesses and what they were doing. And really, influencers, this was really when influencing started to take off. And I was like, why are these people so successful? Why are influencers... People trust influencers. They ask for their suggestions no matter what. They care about their opinion. I was like, what is it about these people that are so relatable but also so trustworthy? And it's really their branding. Influencers are amazing at branding themselves where people trust them.

And so for me, I saw that, and I wanted to try to create that within my own brand. And so once I started getting into that, it's about letting them see who I am and they understand, and then building that within the professional dentistry, really.

That's so cool. What year was that when you started building your brand?

So this was like 2019 was probably when I really started focusing on my personal brand.

Nice. I barely started in 2023? 2022, 2023. But I went all in. I went all in on personal brand. It was like I quit my regular job, just built my brand. But then that, obviously, we were talking about how the business has been just exploding as a result of me building my personal brand, investing my personal brand. And I'm personally investing in it. The company is not investing in it. I'm personally investing in it because I see the opportunity that's going to be outside. Because I Live now and breathe as my own entity because of personal branding. So the opportunity is just knock all the time. And I feel like that's what it's doing for you because we're meeting at Masterminds. I'm sure there's collaboration opportunities, more collaborative opportunities every podcast you go on.

Yeah. And I think going all in, just like you said, is one of the big aspects of what's made you so successful at it, right? Because most people don't want to do that. They want to dip their toe in and feel it out and be like, okay, is this worth it? Is it working? And really, it's not going to be successful.

And you don't see it. You don't see it. You're like, why am I building my personal brand? And then your spouse is like, why are you so egocentric just in front camera or whatever? And it's like, no, this is what personal brand he is. It's not ego. It's like, this is what it takes.

Yeah. And it's interesting. I've learned a lot throughout these years. And I think if you actually would go back in high school and you would tell people, Hey, Dr. Hale or Tyler Hale is going to be this big cosmetic dentist who's treating celebrities. No one would have believed you. Because at that time, I was very just like, conservative. I didn't care to be the most outgoing person. I didn't need to be the life of the party. I enjoyed my friends, and we did our thing. As we grew this brand, it definitely changes on who you need to be and being Being this type of dentist, I love it. I love what I do. I love showcasing that. I love being in front of the camera more now than ever before because it is your brand and you're excited about that. And you do have to go all in. It's risky. But when When you do it, it's passionate. Everything you do is driven towards that.

Now, we talked about this and you're launching a course and you're like, well, my course is not going to be a traditional dentistry course. My course is going to be how to teach dentists how to brand themselves. Which is a course that's never been done. And a lot of people, if you talk to a dentist five years ago, they'd be like, that's the most useless course ever. Now you tell dentists I'm launching this course, they're going to be like, I'm buying that course because they need that course.

Yeah.

Or else they're going to be extinct.

This course needs to happen for dentistry. What we're seeing trending within dentistry is all the marketing people... Honestly, there's a ton of money in dentistry. If you actually look at a lot of marketers, sales people, they're all trending towards dentistry and getting involved because, one, dentists aren't great businessmen initially, right? And so they need help. But what they're doing is they're telling dentists, they're saying, Hey, let me take over marketing for for you, make these trending videos. And what's happening is these dentists aren't actually creating a brand for themselves. They're buying the marketing team's brand because their brand is just pushing all of it throughout the dentists. So every dentists that's underneath this marketing team, they're just pushing the same brand for every dentists. It's not unique at all. And it's not actually building their own personalized brand. So what my idea in this course that I'm going to create is how to take it individual and change the mindset around dentistry and create the brand for themselves.

I love that. Now, before the cameras, before all the clients, what is it that drew you to dentistry? Why don't you do anesthesiology? Why don't you do some other medicine?

Yeah. So I actually wanted to do anesthesia all growing up. My dad was an anesthesiologist. My grandpa was an anesthesiologist. So I was I was going to follow in their footsteps. I loved the idea behind just the medicine and being able to help people. And when I was in college, I finally actually started to think for myself and be like, what am I actually passionate about? And it wasn't that my dad or my grandpa pushed me to do this. I love the idea of being a legend and following in the footsteps of my family. But when I thought about it, it was like, that wasn't interesting to me. I was only doing it because of that idea. When I went and researched all the different professions within medicine, which I enjoyed medicine, I knew that's something I wanted to be in. Dentistry was something where you're working with your hands, you're working with individuals, you're creating relationships, and that was really important to me. I love to learn by doing things. I love working with my hands. And so this profession really just fell into my lap when I figured out this is exactly what I wanted to do.

It's I mean, of all the medicines, I feel like... But you specifically went in a cosmetic, which is... I don't know, is that an extra two years?

So with cosmetics, it's interesting. There's not really a specialty within cosmetics. So Technically, every dentist can say they're a cosmetic dentist. They don't need additional training to do that. They're trying to push now that there is going to be additional training that needs to be done to have the title of cosmetic dentistry. You have to go to special training if you want to be an endodontist or an orthodontist or a periodontist. These are all specialties, and it's a certain degree that you get from it.

And then an oral maxophilia surgeon, it's like another four years.

Yeah, four to six years. So you've got to have all this extra training to be able to get that. And to be honest, I see it as a problem because the problem is we're seeing a ton of dentists now just doing cosmetic dentistry without really the right training, one. I think it's a disservice for our patients, but also a disservice for There's a ton-Because there's a variance in veneers now.

You see somebody like, Oh, he went to a cheap doctor.

Yeah. And unfortunately, I see it. I've become known to be the fixer. I have to go and fix all those problems from what other dentists are doing. And so, again, with my course, it's like I want to help these doctors understand real cosmetics and how to take and level up of the expectation to where the cosmetics is It becomes the standard instead of the poor quality that we get.

Now, I want to talk about a topic that's near on my heart, near on your heart, and that's insurance. A lot of people aren't happy with insurance. You said something about insurance earlier today, and let's just dive into insurance. What are your thoughts on insurance? Is it helping the general Americans out there who have dental insurance? Is it worth getting And can you use it on on veneers?

Yeah. So that is one of the questions I get asked the most is, can you use my insurance towards the veneers or cosmetics? And the answer is no. There's no way any dental insurance will ever cover it.

Regardless of what insurance you get.

Regardless of what insurance you have. I've yet to see an insurance company that does have money towards cosmetics. Now, the problem is that a lot of dentists will be what's called in network with these insurance companies. Now, that insurance company doesn't cover cosmetics. So they say, well, we don't cover it. Nothing is going to go to it. But what they're doing is they're saying, But as a dentist, you can't charge whatever you want. You have to charge what our fee is. So some dentists are stuck charging $500, $600 for a veneer when the lab costs to get really high-end cosmetics is It's anywhere between $500 to $1,000, maybe $1,500 just for the lab costs. So that means that dentists are having to go to China and get some cheap, cheap veneers just to be able to cover that cost. So insurance Honestly, I think is a huge disservice to-That's a one-off veneer if they broke it, too. That's a one-off, right? And at the end of the day, insurance, if you buy insurance, dental insurance, right? You put all this money towards it, they're only going to maximize is usually about $1,000 towards your treatment.

So let's say you need a crown at the end of the day this year. You pay dental insurance every month, right? Well, that crown is where it costs $1,800 to get it done. But insurance is only cover $1,000. So their coverage doesn't even always include what an entire amount of treatment plan would be. And that insurance companies, they haven't increased that amount. It's been $1,000 for 50 years. So inflation, everything's going up. But dental insurance is refusing to actually put any more towards what your coverage would be, but they're charging you more each year to cover their insurance.

So we feel inflation with our insurance costs, but they don't adjust for inflation to their providers.

Yeah. And you're seeing more and more dentists where they're going what's called out of network, where they're stopped going in network. The problem is dentists that are in network, they're getting the fee that insurance company is demanding for services. So general dentistry, like a filling or a crown, is so low that dentists are having to overpack their schedule just to get by. You know what I mean? And so it really, for the patients, if you're going to someone that's trying to pack 30, 40 fillings in a day, I wouldn't want that on my mouth. Oh, man. No one wants that. So I would rather pay more, get the service, and get a filling that's going to last, than try and get just the cheaper option.

30, 40 fillings some dentists are doing a day?

Yeah.

That is a brutal job.

Yeah. So out of dental school, I went and worked out of a Medi-Cal office, and you had to do that. You're only getting paid $50 per filling, right? And people would come in and they've got a full mouth of cavities because they, again, haven't seen a dentist in forever. And so we're filling that schedule full and we're just doing tons and tons of filling. So initially, I was just doing extractions fillings all day long.

Fun.

Yeah.

On a bunch of people in Long Beach in the ghetto.

Well, this was over in Colorado. And I loved it. Honestly, I learned a ton. And I tried to be as create the care that I could. I tried to do the best work I could. And I learned so much being able to do that at that time. And I learned that's not the way I wanted to do it the rest of my life. I wanted to do it differently. And that's really the stepping stones that have taken me to what I've created this brand for.

What's your vision with the bow tie doctor? What do you envision with it? How is this brand going to impact dentistry? And your overall growth strategy?

Yeah, I want to represent... I want to be a representation for dentistry. I think that dentistry has a bad rap. When you think about your dentists, everyone's like, well, pain, bad smells, usually a fish tank in the front office, right? And usually not nice. The offices aren't that great. So I wanted to really change the mindset behind dentistry because what we do can actually be beautiful and can actually make a huge impact, right? Getting your cleaning can actually be a comfortable, enjoyable experience.

I don't know about being comfortable, enjoyable. How do you do that? You put Netflix on or something?

Well, yeah. So we have TVs now, right? We have blankets. There's There's new machines that aren't as painful where you're having to scratch and claw and poke your gums. There's different topicals or numbing agents that we can use that aren't shots anymore that we can use. So there are processes that we can use to make it enjoyable and not have to be just that terrible experience.

Every cleaning I've ever done has not been fun. I would love to be just chilling, numb, watching Netflix. But the sound alone is annoying.

Yeah. We just actually, interesting to say that, yesterday, I went and bought some Apple headphones. And the idea is you've got noise canceling headphones now. There's so much new products out there that, again, we don't think about these things. People fear dentistry because of sounds and pain. So if we can eliminate sound and pain, well, how does that experience also change? Game changer. Yeah. So exactly. Noise canceling headphones. Blankets, comfortable chairs. Yeah, just the way that we take it. Netflix and chill. Yeah, Netflix, right? So all these things, we can create this process where it's not the same thing that we've had for the past 50 years.

That's awesome. That's awesome. Now, when you were a kid, did you decide... I know you were thinking, and you wanted to be a doctor in medicine. Was there a moment that sparked your love for Helping people feel more confident?

I've always enjoyed leadership as a kid. I was big into sports and always being a team captain and helping other kids grow and helping develop. That was always a huge passion of mine. And I think that that just continued into my professional career, where when I started doing dentistry, fillings are fine, but no one finishes a filling. It's like, that's the best experience I've ever had. And I feel so much more confident because this filling is done. So when I started doing cosmetics and I saw how it changed people's lives, these are the stories that I have from when someone started with me to a year later and their business went from struggling for five years to all of a sudden doubling. Booming. Booming, right? In For one year. I'm not saying it was all due to the fact of the smile transformation, but they come back and they go, My confidence and the ability to go speak to people in sales is life-changing. And that was one of the factors that just completely changed it. And the psychology behind, okay, what does a smile do for people? If you are having a bad day and you just smile, it does.

It changes the chemistry within your brain, within your body. To spike certain things to give you confidence, to give you happiness, joy. And so when people smile more, there is a chemical balance that really changes who they are. And so the more I learned about it, the more impact I could see that I could bring when I'm able to give these beautiful smiles and the artistries behind it. That's where I love getting crafty and doing all these little things to make it look real and to be able to change the look that people can have in their lives.

Artistry. I'm going to dive into that. So you're saying how much artistry is really involved in veneers? I thought it's like you send it to the lab, they give you your veneers, you pop them on. Do you got to be an artist to do that? Are your veneers better than the next guy? How do they differ?

Yeah. So right, again, with dentistry, cosmetic has always been where dentists didn't really have a say in much of the veneers. They would send a case to the lab. The lab designs it. The lab does what's called a wax-up, sends it back. The dentists will prep the teeth and then send it to the lab to then design the veneers. And there's not a lot of communication on what is actually needing to be done. We get them back and we see them. Early in my career, I did the same thing. I sent it to what I thought at the time was the top cosmetic labs, which they say. I would try to give them feedback on, Here's what I want, but I get the cases back, and they were never exactly what I wanted. It was always, if you looked at all the cosmetic dentistry, everyone was doing pretty much the same thing. There was no variety. And so I finally wanted to make a change. I was like, I'm not happy with what I'm getting, and I need more control. And so I went and found a ceramist. His name is Daniel Yang, and we started to work together.

And I was like, Dana, we've got to do this differently. And so he showed me how porcelain works. He showed me how he makes every veneer. Then we looked at the natural teeth and we pushed the limits on how do we create that natural characteristics, but do it within porcelain. It's not just a one block, one color thing. It's actually layering, hand layering porcelain to get that depth and that reality to it. But it comes with a knowledge between a dentist and a ceramist. And so for us, that's really what makes me different than everyone else and why we've been able to grow so quickly is the attention to detail, but also the effort that we put into making our veneers better each and every time. So now Daniel, his lab is actually next door to my office. We've created this process where it It's just so unique and different than anything that has been done out there.

That's so cool. So then your veneers are better than the next guy.

I mean, that's the goal. I strive to be the best cosmetic dentist in the world, and my veneers need to represent that.

And you're the coolest personal brand in the cosmetic dentistry in the world. So you got to match up to that. Of course.

It's all got to match.

Now, can you walk us through the biggest turning point that led you to building your own personal brand?

Biggest turning point.

And hopefully the audience doesn't need a big turning point. Maybe this episode is enough.

Yeah. I mean, I think it came down to a mindset, to be honest. I really was loving cosmetics, but there were still doubt in my mind a lot where I felt like I could become somebody. I always felt like there were better cosmetic dentists out there, and I'm still new, and I'm young. I finally realized, just switch that. Take away the words of, Oh, I'm anxious. I'm young, I'm inexperienced, and realize that I'm as good as I want to be, and as long as I believe that. To be honest, I remember I did this celebrity, Madison LaCroix, I did her teeth. I remember going to work the day that she was coming in to the office. We'd done a couple big name people before that. But I remember walking out my front door, walking to my car, and I was like, Today is I thought to myself, Today is going to be the first day of the rest of my life. That was the first time I felt super confident in who I was as a dentist and that what I was doing was incredible. Maybe it took seeing a celebrity to change my mindset.

But the reality was I was creating that for a long, long time, and she finally saw that, and that's why she came to me. But as soon as I changed that, it really started booming because I finally felt confident in How did she find you?

Was it Instagram?

Yeah, on social media. But again, it was the branding. That's cool.

Celebrities are finding you.

Yeah.

Where's she driving from? La?

No, she's from South Carolina. She flew in? Yeah, she flew in from South Carolina.

Flew in. And then how many veneers did she do?

So we did 20 veneers on her. So we did top and bottom on her and really turned out beautiful.

It's a six-figure job.

Yeah, it's a big one. But it was fun to I work with her. She's an incredible person. At the same time, a lot of pressure. She's on TV. She's a beautiful girl. You don't want to screw it up. I think about that with all my patients. I want them to have this beautiful smile. And the details we put into her veneers, that was an exciting day because I was like, Okay, I got this. And that was the confidence that I needed in myself that pushed me to really focus on myself and my brand.

Now, we talked about something that I the audience should know about, which is the impact that COVID had on material costs. And this is across the board in every industry. But how much have we seen material costs go up in the world of the industry in the last five years?

Yeah, COVID is rough. I mean, it's rough for everyone. I remember I was on a ski trip with my family, and we were literally driving back, and I'm getting messages about everything breaking out. And they're basically saying, we're every medical office has to close down. And I'm like, Man, we are in big trouble because we had the unknown of what we were supposed to do and how long we were being closed for. So literally came back. I think we got back on Sunday, and Monday, we closed with COVID. And we were closed for a long time. And it was crazy. In the dental world, our supplies went up 4X. There's things that at the time cost a dollar are now close to $5, $6 a piece. It's across the board. Nothing stayed the same after COVID. To me, I think everything went up in the world. But at the same time, it's like people took advantage of that opportunity as well. I think that just like, they're like, Okay, great. Now we can push everything up. That hurts us because how do I try to give my patients what they want without... My goal is not to increase my fee.

My goal is to always be affordable for as many people as it possibly can. But when the underlying cost soars, then everything else has to go up. Then that spiked also employee pay. After COVID, the dental field, especially for whatever reason, a lot of those employee payments went up. So we paid them a lot more to do the same job. I love my staff. They're the best in the world. And my goal is always to have them be successful. But it's tough when you're trying to... How do you do both? How do you make it affordable to patients, but also support a staff?

I don't think veneers are affordable. The good one-3 grand a tooth is not that affordable.

Yeah, the good one's definitely, right?

If they break a tooth and they got to get a veneer, is there a difference between a veneer and veneer quality if they break a tooth versus the veneers that they put in for?

Not for me. So again, there are some doctors will be like, okay, a crown is going to be cost different than a veneer, right? Or an onlay. There's all these different aspects to it.

But insurance covers the one veneer.

Well, they'll cover a crown, but they won't cover a veneer, right? No, the difference is a crown covers the back side of the tooth, the veneer covers the front side, but it's both made of porcelain It's both the process is exactly the same. So why is it a one over the other? Covers the backside? Yeah. So it covers the whole tooth, so the inside of the tooth as well as the front side. Okay. So veneer only covers partial of it. But I think at the end of the day, what is affordable? I think that's an important concept because is a Rolex affordable? No. But how many people have Rolexes? Millions. Because Rolex does a very good job at branding.

I mean, it's affordable if you get it from Rolex.

Well, because people want a Rolex. Or Rolex is not a watch. In reality, you're spending potentially tens to $100,000 on on a timepiece, right? When you can get one at Walmart, if you want. But why do people want Rolex? And why do people spend the money to buy a Rolex? It's because what Rolex has branded themselves is it's like this accomplishment, right? And I felt this when I opened my office. I was like, okay, I feel like I need to go get a Rolex because we work so hard for this. That's my goal, right? And Rolex has done so well at doing it. But people can go and afford a Rolex because it's an accomplishment. It's something that they put their money towards and they want that. So if it's a want, then they're going to go and find a way to make that work.

Now, let me ask you, what did it feel like when you emotionally had to walk away from your partnership and then you had to go solo? Especially because this is an entrepreneurship show, a lot of people right now are struggling with their partners, and they're like, do I go solo? Should Should I go solo? Should I stay in this partnership or this bad marriage or whatever it is? What did it feel like to go solo?

Yeah, that's one of the hardest decisions I ever had to make. When I joined And that's something I want to be all in, the reality. And when I make a commitment, I want to make sure that I fulfill my commitment. I like to live up to my word, and that's important to me. And the partnership was great for me for a while. And things slowly began to change. I really wanted to focus on the branding of the business, and I wanted to focus on the branding of myself. When that differs, and all of a sudden, your partners don't really care about the brand of the business, then how am I supposed to grow that? There's limitations when partnerships don't agree.

And if you're building a personal brand, unless he has partners on the bow tie doctor.

Yeah, right? I mean, yeah. So I had expectations for myself myself, and I wanted to exceed those. And there's money and time that I wanted to put into that that weren't... Joint funds. That resources weren't available. They weren't willing to put those resources. So you've got to decide whether it's how good it is for yourself, right? And me leaving that partnership was the best decision for myself.

Yeah, you went...

Yeah. And to be honest, when I was finishing up on that partnership, it was hard. I've actually been reading my journal these last couple since the beginning of the year, from two years ago of that experience, because I want to remember, what was my mindset going through all this?

Do you journal every day?

I journal almost every day.

For how long?

So usually, only maybe 15, 20 minutes. So my schedule, I get up at 4: 30. I wake up, I go meditate, and then I journal and I read my Bible, and then I get ready for my day and go work out. I think that your morning routine is so important. I'm not saying everyone has to wake up at 4: 30, but you've got to have a system that works for you that gets you ready for your day. And whether that's morning or whether you're a night person, there's got to be consistency there. Otherwise, you're just living life and you're going through the motions.

Yeah. And I didn't ask you, but is that your morning routine? Wake up 4: 30, do your Bible reading, do your journaling, do your workout, then go to the office? Yeah.

So I do that every single day. I can't tell you. Honestly, I can't tell you the last time that I missed the day of doing that. So every day of work, that's important for me to start my day.

Morning routine is clutch for me. I have to have a morning, too. And I'm updating it all the time. I'm always studying stuff. What can I do? Today, I dip my face in ice water.

That's awesome.

And then I was reading the benefits of doing that. I just added that. I'm like, oh, that's a quick one. Like 10 seconds.

Well, it's hard. So I used to get up at 5: 30, right?

Yeah, I got up at 4: 30, too.

And it's funny because I had a long My morning routine today. As I add things to my schedule, my morning routine, it gets early and earlier.

I still don't have enough time to journal. I'm on a Bible study while I'm doing a bunch of other stuff. So I'm like, there's a live Bible study that I'm attending, but it's not focused, dedicated Bible reading.

It's hard to do everything, right? I think you've got to find what's really impactful in your own life and then really make that time for it. And then when there's other things that you want to do, right? And like you said, try something new. Add that to it or take away and give and take with what you see is working.

Yeah. I would have to incorporate a night routine where I prep all my morning stuff, like the vitamins and the protein shakes.

Yeah, it's It's funny you say that because that's what I do. Before bed, I get up, get my blender out, get my pre-workout, my protein shakes. Everything's on the table right before I go to bed.

Yeah, because that will save me the time in the morning.

Yeah, it saves you honestly, like 15 minutes.

Yeah, that's the time I need. Then I can incorporate journaling.

Yeah, there it is.

Yeah, so that's what I got to do. I just realized that. I'm not going to try that now. Now my morning routine will go faster.

Yeah. No, it's true. The morning, you can't waste time. It's not worth it.

And I'm literally like, there's my gratitude journal. I didn't have enough time.

Yeah. Well, and I think it's important to go back and read it, right? I keep a journal for a long time, but I never read it. And then I was like, well, what am I learning then? And I get my kids can read it in the future. But no, if you don't look back at the last year, then what are you learning from? And so I've really taken the concept of looking back and learning from everything I'm doing. And then how do I improve each time? If I get better 1 % every day, where are you going to end up after a year?

Yeah, you're right. Now, a couple questions I have for you. What's a personal goal that you have for yourself? A family goal for your family, you got four kids. And a business goal you have.

Yeah. That's a good family goal. My goal for my family is actually I really want to travel with my kids. I really want them to see the world. And so my goal is to take them out of the country at least once a year.

Have you done that ever?

Yeah, we took them to New Zealand last year. Okay. We lived in a van for two weeks. And it was the best trip I've ever taken. Best experience. Everyone always says, You took four kids in a van in New Zealand for two weeks. And honestly, I love spending time with my kids. It's my life. That's what I work for. That's what I do. And to give them that opportunity, we had no one watching TV, no shows, and they never once asked for it. And it was taking us out of this orange County bubble and putting us in this environment where we spent time together. But they were so involved in all the little things that we were doing. And it was so intentional, and it was amazing. And the time we were able to spend in the two weeks was just incredible, and I felt so impactful for them. We worked on things. Every day, we talked about our Hales values. What does it mean to be a Hales? What person do we want to be when we show up? These aren't conversations that we get to have every day when school and sports are going on.

And so now we refer back to that of like, hey, are these decisions you're making? Are the Hale's values? And so it's taking the time to get away to be able to really prep for the whole year and what you want them to be.

That's beautifully said. And how often do we talk to our kids about their values and what does it mean to be your legacy name. And that dawned on me like, I need to do that more. I always say this, and I told this to you earlier. If anyone's benefiting from this podcasting, it's me. I just I'm receiving mentorship. I'm receiving wisdom from another father. And parenting is hard in Orange County. We're in a bubble. Our kids are growing up affluent. You grew up anesthesiologist. So you come from a lineage of anesthesiology. Basically, you grew up in abundance.

Yeah.

But you turned out great. How did your family keep you so grounded? And how are you keeping your kids so grounded?

Yeah, my parents did an amazing job. I mean, parenting is hard, right? And I think all of us parents think we're doing a terrible job for the most part, right? We're always like, oh, we're screwing up our kids. And what I realized is all parents They're just doing their best. And I really did look up to my parents. They did a phenomenal job just loving me and supporting me all growing up and putting pressure on me to succeed and to work hard. They made opportunities where I could play sports, and I learned teamwork, I learned leadership. My dad, I remember a lot of times, at least once a year, not a ton, but he would sit me down in his office. He's like, Hey, let's talk. Let's have a chat. He just really would talk about life and what's important. I just love those meaningful talks. It's just the time he spent really helped me evolve and grow up with the idea of having an idea of a legend, becoming a legend, and making sure there's a legacy behind Hales or our family, and respecting my elders and my grandparents, and seeing how hard they work to provide this life.

I saw the hard work that they put into giving me abundance. I wanted to give back. I wanted to create that for my kids. Just their An example has allowed me to become, hopefully, an example for my kids that hopefully they turn out well.

Yeah. I'll tell you, they definitely see me working. They see that happening. But But I get to work remote. And as a CEO, I'm on the go. So I'm one of those parents that's hyper involved in all their sports and activities. And in between recruiting calls or business development deals, I'm just involved in every single sport they're in. I like to be involved. They're in basketball, I'm playing that. They're in a basketball league, I'm in a basketball league. They're in jiu-jitsu? I'm in jiu-jitsu. Yeah.

Your hobbies are their hobbies, right?

Every single hobby they got, I got. They collect sports cards? I collect sports cards. We go to basketball games together. So I'm in the weeds with them, just like I am in my business.

Yeah.

Last question for you. When you're in front of the Pearl gates, what do you think God's going to tell you?

I hope God says that good and faithful servant. I hope he sees that I'm just not necessarily a puppet, but I'm here to serve him and to do his work. I always, and I try to always think, what does God want me to do and how can I impact his children here on this Earth? I think I strive to think about Jesus Christ in his life, and he served so many people and was hated for it. All he did was just show love and kindness and charity. It's easy to get into the mindset of comparison and anger or these things that put people down. But when we realize that If we're just let God take the reins and control our lives, we will always end up better than we could have ever imagined. And so I just hope at the end of the day, he says, Is that good and faithful servant.

Well done.

I love you.

Hey, Tyler, you've been an absolute blessing to have on the show. I hope that you hit every single one of your goals. I hope God continues to bless you abundantly beyond measure. You're an inspiration to many. If people want to connect with you, how do they find you?

Yeah, so Instagram is... I love Instagram. I'm always on there, so you can DM me. It's Dr. Tyler Hales. Just @DRTYlerhaeles. And you can also look at my website, so hailseesthetic. Com. That's my business, my dental business. Come and see the smiles that we give there. And at the same time, I love chatting on Instagram and communicating and creating friends.

Love it. Guys, especially if you're in the medical field, make sure you check out Dr. Tyler Hails. This guy is crushing social media as a doctor. Some of the most boring work on the planet, the most needed work on the planet. God bless you. Thanks for tuning in, guys.

Thank you.