Transcript of How Top Entrepreneurs Rewire Their Thinking to Win (Shawn & Kaitlin Feurer) New

That's how we see changes when people do the things over and over and over, and then all of a sudden they're a new person. They're not a new person. They've just reprogrammed their mind. They've reprogrammed neural pathways. It's simple, right?

But most people won't do it.

Welcome to The Home Service Expert, built for blue-collar entrepreneurs who are ready for more.

When your customer says yes, stop talking.

You find that the pursuit of a goal, at least for me, is a source of my happiness.

You're never going to be successful doing what everyone else does.

New episodes every Monday. Before we get started, I wanted to share two important things with you. First, I want you to implement what you learn today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text notes, N-O-T-E-S, to 888-526-1299. That's 888-526- 1-299-AND-WIN, and you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com/podcast to get your copy. Now let's go back into the interview. All right guys, welcome back to The Home Service Expert. Today we are at the hacienda. I got my friends here, Sean and Kaitlyn Foyer. They are an expert in consulting, coaching, and motivation. They're based out of Draper, Utah. Sean and Kaitlyn are the driving force behind Sean Foyer Consulting, blending mindset mastery and motivation, movement, and execution. Sean, known for the Universal Mindset Disruptor and creator of the Inner Blueprint, brings more than two decades of entrepreneurial experience, rags to riches, back to, back to rags and rebuilding again, giving him a deep, hard-earned understanding of what truly creates sustainable success.

Kaitlyn is a mindset coach and longtime competitive cheer coach who has spent over 5 years helping individuals unlock confidence, discipline, and belief through action. Together, they work with business owners across the US and Canada to break subconscious limitations, Close the knowing-doing gap. Doing gap. See, he's got me here. And lead with clarity and control. The combined approach fuses psychology, accountability, and energy, helping leaders build profitable businesses, stronger teams, and lives they can actually enjoy. Got the husband and wife team here. Listen, glad you guys made it.

So thank you for having us, man.

No, I'm really excited.

It really is. We're excited too.

Let's just get to know you guys a little bit. How you guys started. What you're excited about, where you're going, the whole shebang.

Yeah. So I actually started in the home improvement business, was introduced when I was 6 years old by my stepdad. He was a siding installer, pulled up to pick up my mom for a date and he had an International with ladders and planks on it. And I'm like, what is she doing with this guy? Right? But yeah, just spent most of my early life going down to the warehouse, unloading trucks and You know, part of my story is with mindset. We're kind of given a program early in life. This is what you're supposed to do. Go to school, get a job, get married, raise some kids, have a beautiful life. And I took that program, right? And my stepdad, he dropped outta college and I had to go to college. That was his rule. He's like, Sean, you can work in the family business, you go do something else, but you gotta go to college. So I did it. And you know, at 42 years old, I'd been in the home improvement industry for 20 years. I'd had a lot of success. I had built multiple beautiful homes, vacations. I had 4 amazing kids. And I ran into some walls.

I ran into some walls and the '08 recession hit. I had made really good decisions up to that point. Bought my first house when I was 20, flipped it, flipped it, flipped it. I broke ground in May of '07. My builder talked me into not selling the house with all the equity and holding on to it. So I now had, you know, my existing house and this new house that are both backwards overnight. My stepdad started having strokes. My mom got diagnosed with early onset Alzheimer's. And all the pressure and the financial, my almost 20-year marriage at that point started crumbling too. So my story of how I got here is I had an interesting childhood. You know, my single mom raised me until my stepdad came into the life, did a really good job with the programs that I was given by him and by society, and then crashed and burned at like 42 years old and went to work for a national training organization, CCN. I'd been a longtime member. They reached out and said, hey Sean, you've had a lot of success, you know your stuff, why don't you come be a coach for us?

Didn't have anything else to do at the time, so I did that. And again, long story, 'cause I wanna get to the meat for listeners here. I went to work for CCN, I worked for 'em for 5 years. I had 70 companies I was working with. I knew the information, they knew the information, but best process, best practice without the best mindset limits the results. And so that's what started me really looking for like, how can I find a tool that will close And we talked about it, and Bob Proctor taught me this, the knowing-doing gap. Business owners know better, they know what they need to do, and yet why don't they do it? And so I found Bob Proctor's material. It was September of 2019, I went to my first seminar up in Toronto. Couldn't even really afford to go there at the time, honestly. Paid him a bunch of money, signed up, and heard him talking on the stage about these concepts about you're only in control of 5% of your day. 95% of it is the subconscious mind. You're programmed from the way you put your pants on, the way you hold your hands, and the way you think.

Your name is a program. It's a paradigm. You know, I got told I was Shawn over and over and I accepted it. But I also got told a bunch of other bullshit that isn't true and isn't mine. So I believe Bob, you know, he's standing on the stage at 86 years old. He's saying, if I'm healthy, I'm wealthy, and I got friends all over the world. If you want to live like I live, Shawn. And there was 300 people in the room. I didn't think he was talking to anybody else. I heard Shawn and I listened to him. And so I dove into his material. He had 4,000 global consultants in the first 6 months. I was in the top 20. I stayed there until he passed 4 years ago and then met this beautiful woman actually. And she started pushing me back then that you need to do your own program. Well, I'm a very loyal guy. I'm like, I'm not going to take what Bob's taught me. I have my own information I've added to our program. But after he passed, we're like, let's do this. It's time to create it. So we created the Inner Blueprint and it helps anybody with mindset.

But because I've been in the home improvement and home services type business my entire life, I'm like, let's stick here. And so, yeah, today we've been coaching contractors on mindset for 6 years. Kaelin, her and I met at a personal development training in the fall of 2020 after I had just kicked off the business.

And he started begging me to work with him and I was like, I'm not doing that. I don't think you can handle me.

Well, and she had some mindset limits. I mean, to talk about— I mean, like her—

I had so many beliefs about it. I mean, my dad— some people's parents have different hobbies. My dad's was getting married and divorced. So I— and he would bring women into his businesses and then and he'd end up selling them and getting divorced and all the things. And so I was just like, I never wanna do that, right? I'd worked for husband-wife teams before and I was like, okay, I'm not doing that. But I did take it on. And before that I was in sales marketing. I was a competitive cheer coach for 17 years because I was a competitive gymnast and a competitive cheerleader prior, you know, growing up. And, you know, even it was so funny when we started dating, he had me take the DISC and his mentor said, stay away from this one.

My mentor, and I'll just give a shout out to Grant Masmanian. He taught me the DISC profile. And so I was single as a 40-year-old for 5 years. He's like, John, and he's telling me which dating apps have the best profiles. Like this, this dating app has this many questions you have to ask. You're going to get a thorough, but you have to let me screen them for you. And so I did. I had her, I kind of tricked her. I said, this is the work I do and this is one of the surveys we take. And so she took it and yeah, I got, I kind of got a warning from Graham, but it was great because I actually did love that because I'm certified in multiple different, right?

Like that was something that is really I'm passionate about behavior and human behavior and what drives us and all of that. So I, you know, left my sales job, came working with him full-time, and I was like, if we're doing this, like, you've got this wealth of knowledge. Like, no, it's not Bob Proctor. You've also, you know, mentored with Jack Canfield. You have so much with Wayne Dyer. And then industry-wise, you know, Charlie Gundel, like, just Richard Kahler, some of the greats in the home improvement business or industry.

Yeah, legends of the home improvement. Yes.

And I'm like, you— It's time. It's time. If we're gonna do this, let's do this.

And she came into my life. I mean, literally, how many years were you in cheer, like as a coach, Anna? Like 20 years?

17, yeah.

Yeah, so—

Well, with being a cheerleader, way longer.

So when we talk about limiting beliefs, you know, in about 2014 to '17, when I was going through it, I believed I was a shitty dad. I believed I was a shitty husband. I believed I was a shitty business owner. And I had a lot of limiting beliefs, and they get created. We can talk more about it, but by hearing it over and over by emotional events, and I went through some challenging emotional events And when I met her, I'd been affirming, I'm a great husband, I'm a great brother, I'm a great dad, I'm a great business owner. And she has got such that cheerleader energy that, like, you know, a couple months in a day and she's like, you know, you're a really big deal. And I wasn't comfortable with that. I'm like, no, I'm not. Like, yeah, remember what I just told you? All the shit I'm going through? Like, that's not a really big deal guy that goes through that. But yeah, so we kind of combined when she came on board. I saw it in her. I'm like, you know, we need some of this energy. I've got good material. I'm a really good coach and really good at pushing people, but you're going to kick their ass.

And, you know, as soon as you got on it, on our calls, we run group calls for multiple different— we got men's groups, women's groups, sales reps, leaders in the home service, home improvement industry. And we always say at the end of every call, if you need a hug, text me. If you need a kick in the ass, text Kaylin.

Yeah.

So that's kind of all over the place.

That's crazy.

No, our story of how we got to where we are today.

It's so true, though. Like, you talk to people and you know what you're supposed to be doing, but I will say some people don't. Some people walk into their office, they were great at being a technician.

Yeah.

And they don't have a clue on how to read a balance sheet. They don't have a clue on how to be a leader. They don't have a clue on how to give that a boy. You're, you're a good person. And I see myself— I don't have any kids. Yeah. But I'm a dad to a lot of people.

Yes.

Yes.

And I just got to say, I see the best in you. I don't call them out, I call them up. And when I look at people, I'm like, I try to see the best in them, but I tell them all during orientation, I'm going to learn to love you. But the first thing you got to learn to love yourself.

Yes.

You got to think you're worth it.

Yeah.

And you're here for a reason. It took 1 out of 100 people to find you. You've made it. This is it. You don't need to look any further. You guys got an A-plus. All you got to do is keep it.

Yeah.

And so, but it's hard to get through to people. So you guys are big into kind of learning, I think, the 5 languages of the workplace. I've taken every fricking test out there and I'm like, you know, I read all this stuff. And the problem is with me is I'm a— I will say I don't think my ego is super strong, but I do think I deserve it. I do think everything coming. So I've never had a really big problem of believing in myself and saying, if they could do it, I could do it. I look at Elon Musk, I'm like, wait a minute. But also I want to be happy in the process. So I don't want their life.

Get out of balance.

Yeah, yeah. Well, I will say I'm off balance on purpose. I worked really hard because my parents divorced because of money.

But same at some level. Yeah, same.

So you learn there's some rejection. Tony Robbins is really good at this, but you got to reframe it.

That's it.

The framing is where the— I think the framing and looking— I worked with Dan Martell for a long time.

Okay. Yeah.

And he goes— I'll just tell you guys a story. I'm curious because I want to dive like—

let's go deep—

is, uh, He goes, well, you've made a lot of money. I'm like, I've done very well, Dad. I'm really proud. And he goes, well, let's start buying back time. Let's figure out how much you make per hour according to your next sale. And we did the math and I'm like, holy cow. He's like, well, you got a driver, right? And I'm like, a driver? Why would I have a driver? How much of an idiot would I look like coming to work with a driver?

He's like, but what could you do while they're driving?

He's like, that's 11 hours a week.

Yes.

He goes, what about a chef? What do you, what do you like to cook for yourself? I'm like, Uber Eats. He's like, dude, you need your health. And so like he's walking me through this, but he got me to look out of a different lens.

Yes.

And when you could do that with people, you could change their lives forever.

The power of perspective. And what you're talking about is something I'm very passionate about. It's something I actually introduced to him is borrowed belief. I believe in people more than they believe in themselves, right? It's this borrowed belief. I'm going to believe in you. You borrow my belief in you until you believe it yourself.

There's a challenge in that though, and Kaitlyn experienced in her personal relationships. She always says now that you can't marry potential because no matter how much you believe in like—

well, women do believe they could change people. I will say there's an innate thing that says I could work with this. I could make this person.

But even, even then, and without, you haven't taken our DISC, but the motivators, I'm pretty sure you're pretty high individualistic, which means you're very competitive.

But I'm the most competitive son of a bitch you'll ever meet.

There it is.

So you, I actually, I will say this, I hate to lose more than I like to win.

Yes. And so, but so you just, you explained it too. So you see that potential in everybody, but if they don't have that motivator, even when you're trying to transfer belief, if they don't believe it, like you say, You made it. I'm going to love you. But if they don't love themselves, if they're not motivated, like some people, some people are motivated by winning. Some people actually don't mind losing. And that's a hard—

No, I'm like, you know, people tell me they're like, can't you just have fun to play? Like, I was like kicking my niece's ass in Candyland. I'm like, they're like, why don't you take it easy on her? I'm like, well, she's going to learn when she beats me to have some pride in it. Yes. But I'm like, dude, I practice 2 times a day in football. 5 days a week to play one game. Like, I want to win. I don't play the game, but I learn more from losing than winning. I will say that. Yeah, yeah.

No, no, it's true.

That's funny. He always tells me, he's like, your favorite term is everything is a competition. I'm like, everything.

Well, it's funny to go back. And so 100%, my mentor had her take the— this in the motivators, and he told me she's 100 D. You like, you got to be careful here, right? But her number one motivator was that individualistic. So she's competitive. So, and not manipulatively, but guess what if I needed her to do something or I wanted her to do something, I just told her she couldn't do it. Because if I tell you you can't do something, you're going to prove 10 ways to Sunday how you can do it, right?

5 ways, 25 ways.

And that's where, like, and again, we're mindset coaches, but we use the DISC motivators because if I'm trying to build a team and I've got a leadership team and each one of them has individual motivators, if I understand those, I can motivate them individually different with a deep— it's like, you know, to me, having the right DISC and the right motivators, and it is a combination with those two. It's like looking under the hood. Like, this, this person interviews well and they sound perfect, they sound like a salesperson, they sound like a technician, but what drives them? What motivates them?

Yeah, you got to, you got to understand. You guys believe in Jesus?

Yes.

I think you guys came into my life at the right time for the right reason. It always does. I don't ask for it. It's just weird, we're here in the house and this is like the perfect timing because they've been thinking about this stuff. Keep going.

Yeah, no, well, let's, let's go back because I want to talk about perspective a little bit because That's what you're talking about, perspective. We were talking about perspective because you have to reframe things. And reframing is psychology for changing perspective. And I learned about perspective from Mr. Wayne Dyer. Like, I, you know, through all my challenges, I really leaned into a lot of spirituality and a lot of what people call New Age. And I say New Age is a term people use for things they don't understand. And Wayne Dyer would always say, when you change the way you look at things, the things you look at change. And people say, oh, that's so woo-woo. Well, I found out years later that Wayne got that from a quantum physicist, and there's the blind light envelope where they take two rays of light and they put it through an envelope, and depending on where they observe it, it goes from an infinite ray to a single point. And when you take a person and you put them in a box, you take endless potential and make it a single point. And so when we're talking about perspective, it's literally science.

I mean, that's the thing. And Bob Proctor taught me this at a high level. He said, 50% of what you're gonna learn from me, Shawn, is how your mind works. At a level that's not taught anywhere. I mean, I have a business degree, I have, you know, 20 years of training and no one ever said, Sean, 5% of you is conscious, 95% of you is programmed and patterned.

Yeah, subconscious.

Yeah, and how that works. And then the other 50% of it is how do you interact in the physical world? You know, I'm in home improvements with a lot of roofers. They all believe in gravity. It's one of the laws, right? But the law of attraction vibration, we're 99.9% energy. We vibrate. What makes us vibrate? Our emotions. What creates our emotions? The thought we're thinking. 95% of which are programmed. So if a guy is feeling depressed and you consciously say, be happy, 5% of them says, I'm happy. 95% of him goes back to his trauma and says, I can't be happy. Does that make sense?

Yeah, the trauma.

So when we're working with the law of attraction and vibration, it's like, okay, you can say you want this, but now you have to feel it. How do you feel it? That's where affirmation work, some visualization to create the program thought to create a better feeling. You know, law of polarity, law of contrast. There's no inside at your house right now without outside. There's no up without down. There's no heaven without hell, right? So not to go too deep there, but that's really when we're talking about the mind. It's not New Age, it's not woo-woo. It's like the science. How does the mind actually work? It's in every cell of your body. It's not the brain. We have a little visual that we do in our trainings to teach people that.

What do you mean it's not the brain? Hmm.

Yeah. So, so, so the brain is the part of the physical body that sends neural pathways and controls. But the mind, there is no definitive answer where the mind is. Some people say it's—

some people say it's your heart, your gut.

Yes.

Yeah.

Some people say it resides in every cell of your body. Some people say it's external.

When you get hurt, like playing football, when you got hurt, did your body remember where it got hurt?

Yeah.

Does it still?

Yeah. Yeah.

Well, the fact— well, I will tell—

and people say that's the brain and the physical part, but the mind itself is in every cell.

The mind can heal almost anything.

Yeah.

You know what I've learned too over time is I used to take people that you guys probably deal with and think I could change them, and you can over time. But then I realized, what if you took A-minus players and turn them into A-plus? It's easier for me to make good to great.

Yes.

And okay to good.

100%. 100%. Well, there's another statistic. I actually work with a mindset coach. He's the head mindset coach for the University of Texas. Every coach And he's the one that shared this statistic with me, but he said, Sean, your ritual takes 30 minutes a day for somebody to change their life. 95% of the population won't even do that. Won't do it.

Not even 30 minutes a day.

And that's the challenge of our work. I can help anybody, but only 5%. And again, our ritual to help anybody change their life is 30 minutes a day.

It's 2% every day.

15 minutes of good material that opens your mind, 5 minutes of a goal that stretches it. 5 minutes of 5 Ms that make you remember how powerful you are, not create anything new, and 5 minutes of gratitude. And I've been doing that for 6 years, and everything I lost, I've doubled in happiness, in this woman, in my new beautiful bonus daughters, in the people that we surround ourselves, in the money that's coming, in the house I live in. And it's 30 minutes a day. And so, you know, take this to a business owner who wants to grow his business, and he starts hiring a bunch of people, and the people get in his way, and then he gets in his way. And every single person I described, only 5% of them is trying to do anything, and 95% of them is doing the same thing they've always done at some level. It's— yeah, it's—

well, it's, it's pretty chaotic. I, I, I think about my dad. He's an amazing guy, super funny, but things always went wrong. And I'm like, but he'll take the— he always found somebody worse off.

Okay.

Which is weird how people do that.

Yeah.

And I always say success leaves clues and you can find people. And if you want to change your life, I'll show you how good of a golfer you are. Show me your 5 golf buddies, 4 golf buddies.

Yes.

I'll show you how good of anything you are. Show you how good of a dad you are. Let me see the guys you hang out with. Yes. Or women. But the fact is that if you're going to the strip club all the time, you're probably not the best dad. You're probably not the most loyal partner. Yes. There's certain characteristics, but it's very hard because The first thing, and I didn't go through a 12-step process, I know a lot of people that did, but admit you have a problem.

Yes.

And that's called self-awareness and emotional intelligence. And very few people have that. It's weird that I don't— like, you know, you watch people and you're like, do you even realize, like, what you— what you're not even smiling? You never smile. You never make eye contact. You never believe in yourself. You— like, when I go to the doctor, if they didn't look at me and they didn't have confidence, they said, well, you know, I, I, um, well, I think, uh, you know, they look at me and they say, here's what we're gonna do. Yes. What's closer, Walgreens or CVS?

Right.

I'm going to write you a prescription. You're going to go fill this up today.

Okay.

Yeah. And that's what I want to treat people like, because I'm the doctor when I enter the garage door.

Yes.

Whatever I do.

Yeah.

When I talk to the people and it's taken time to get this confidence level, but I know my shit and that's the deal is like, but I realize there's certain people that are super smart. Their IQ gets in the way of their—

Yes.

Their success.

Very true.

Logic, you know, logic is the thing that gets in the way a lot is they never want to get started.

Yep.

And again, I don't want to— I mean, this is like our program is 4 months, weekly calls, going through material. But every pillar of belief you have, there's a set point. And when I talk about mindset, it's 2 words for us. Where's your mindset and logic? Let's talk about logic, right? Because if we have the belief of logic, there's freaking crazy up here and there's logical, practical, won't do anything right here. And you have to change that if you want to get different results. You know, I always use Sir Richard Branson and his story of Necker Island. Yeah. Yeah.

I got a bunch of his books over there.

That guy's crazy, right?

His set point on life. To some people.

To me, he's brilliant. But it's like, where's your belief? And then you think about money. It's one of the biggest things we work with business owners on and sales professionals. Everybody has a set point on two areas of money. First, what it is. If you were told it was the root of all evil, it's hard to come by, it doesn't grow on trees, Sean. And your 95% is filled with that. So now 5% of you saying, I'm going to build this $10 million company. You're not even comfortable with what money is. So I quick reframe for listeners. It's energy. It's currency. We call it currency.

I got fun tickets.

Fun tickets. And do you feel better with more fun tickets? And can you do more good for people? Absolutely. Yeah. So then the second side on the belief of money is what's your set point? Everybody in mathematics gets programmed over and over and over again. Zero is a set point. Zero is a set point. When zero is a set point, $500 feels like a lot. $1,000 feels like a lot. So I work with people on raising their set point.

See, I'm the opposite. I'm like, wait a minute, a billion? That's nothing.

See, you're an unconscious competent at some level, which is somebody who has really good mindset through life experience. But most people don't get that. I'd love— I haven't heard your full story yet, but you know, Bob Proctor used to say, make your annual income your monthly. And he didn't mean physically do it. He meant Create an affirmation. You know, if the most you've ever made is $100,000 and you want to make $100,000 a month, you just start saying, you know, for me, my first goal when I started my consulting agency was I wanted to be a million-dollar PGI Inner Circle mindset consultant making $83,333.33 every single month as I help people remove self-limiting beliefs and live their best life possible. I said that every day until that seemed small and our business surpassed it. Yeah. And some people surpass it without the mindset work. Obviously, we've got people all over the industry Those are outliers. Yeah, they're outliers. I mean, how many business owners do you know that have done $3 million a year for 20 years and they tell you they've been in business for 20 years? No, they haven't. Richard Kehler, the founder of CCN, would say someone like that has done one year of business and repeated it 20 times.

Yeah, but he didn't understand what I now understand. They're just running their program. They're just running their paradigm. It's 95% of what they're doing. You know, tell me if you're okay, do a hand exercise with me to show And for listeners, if you're driving, don't do this. But if you're somewhere where you're just sitting down, just take your two hands, don't think about it, and clasp them together. Okay. Your subconscious mind just did that. You didn't have to think to do that.

No.

And you look down and tell me which thumb's on top, right or your left?

The left thumb. Or the right thumb's on top.

Okay. So just move it one finger over to the opposite and squeeze and see what that feels like.

It's different.

And do you want to kind of go back at some level?

Yeah.

Like this.

If we told you to clasp them again, would you automatically go back to how you did it?

Oh, yeah. Always. It's like, you know who Chris Voss did this. He goes, oh yeah, now go like this.

Bang, bang.

No, no, no, no, no. Keep your thumb like this. Oh, bang, bang.

Like this.

Bang, bang, bang, bang, bang, bang. And he's like, I got to practice this. I will keep my thumbs without going like this. It's like, so, so he goes, you got to practice. It's one of those things where you got to uncondition yourself.

So here we're talking about just moving our fingers and we're so programmed, it's hard to move our fingers. And yet you're telling me you're gonna get up at 5:00 AM, eat only chicken and rice, drink a gallon of water today. Your mind is programmed to do the same thing. So in order to do different things, that's where, I mean, affirmations. I literally have had people make fun of me. Sean, you're the guy that teaches guys to chant affirmations. I'm like, it's the only way to reprogram the mind. And the mind does reprogram the brain. I will separate that. But literally, you know, if I have somebody that's never worked out and they wanna start working out, I will tell them for 30 days before you go to a gym, You say every day, I'm so happy and grateful I exercise for 15 minutes a day, because the mind will accept anything.

I'm a— I always say I'm a long-distance walker now. Yeah, like I've got to— I've got to put that— this is who I am. I am, yeah, this person.

Yes. The I am statement is the most powerful statement on—

yeah, and it's not a fake. Like, I've got to actually believe that this is my DNA. And another thing that I got to do is, you know, right now, but I've got accountability partners.

Yeah.

And I said, we're going to read Atomic Habits.

Oh, great.

So that's good.

We're reading that again. And I read it several times, but I'm like, what habit? How do you create a habit? Well, the real deal to create a habit is it's very interesting for me because like, you've got to make the time for it. This is what I'm looking at, of like putting the schedule. And then I need to make— what does this say? Read this out loud, the black one.

Keep your commitment.

Yeah. So if I make a commitment to you guys versus myself, I'm gonna be more committed. So if I commit to you, I'm gonna do something, and you're gonna check on me, and I'm gonna say, hey, you're— you guys are people of your word, aren't you?

Yes.

So when you make a commitment to me, you're going to keep it, right?

Yes.

We're going to make sure that we keep each other honest.

Yes.

And we're going to keep our—

no matter what.

What are we— so then I need you to sign off and I need you to tell me that we're committed.

Yeah.

And when I say you're a person of your word, that just added so much more.

Yes.

And that's why I like accountability partners. No, because I could lie to myself. Listen, I'm the best liar to myself you guys have ever seen.

Yeah.

Night Tommy is not the same as morning Tommy. Night Tommy sets his alarm at 4:30 AM, thinks he's going to go to a lap. In the frickin', you know what I mean? Oh, I do.

What?

Again, I love we're going all over the place, but think about accountability because like in our mastermind groups and we can talk more about how we do them because I do them very specifically to create the power, the true power that Napoleon Hill used to talk about of a mastermind. But we create accountability and business owners especially, they're the least accountable. They change the rules.

They tell the team what they want them to do.

They don't. And so in our groups, you know, if you work with us, you get an accountability buddy in the group. And then Miss Kaylin are kicking the ass every call because we do the same time every week. We haven't missed that same time for 6 years. We're consistent. She's lighting your ass up. Like, we literally provide accountability for a lot of owners that aren't very good at accountability when they start with us. So that's to me, that's a huge thing is, is who are you being accountable to? And You know, for most people, they don't have the willpower to be accountable to theirself, but we do. I mean, it could be this simple. I'm accountable. I am accountable. And I say that every day. And going back, I mean, I really want to give this information to listeners. Your mind will accept anything. Have you ever known a beautiful person that thought they were ugly?

Oh yeah.

How's that possible? They had emotional events or were told they were ugly. If a beautiful person can believe they're ugly, we'll believe anything. And that's the thing.

Well, even a skinny person could believe body dysmorphia.

Yeah, yeah, it's real. So, so everybody could agree that the mind will believe anything. So if it'll believe anything, why aren't you telling me what you want? I want to be assertive. Like, I'm not 100D like her. I was a low D. My dad was a 95D. He was my business owner originally, and he was a better salesman than me. And when I was having my original talks with my mentor, I was like, Grant, I want to be a 90D like my dad. I want to be— he— and he doesn't understand mindset and doesn't I can't do this type of work. And you know what he said? He said, Sean, you were born this way and programmed by the time you're 8 years old. You'll never change it. Just accept who you are. Hire good people to do the things you can't do. Well, since finding Bob and I say I'm assertive, I'm direct every single day, I've retaken the DiSC a few times. She still thinks I'm cute when I think I'm being assertive because she's a 100. And if I get to a 60, I'm still not assertive compared to her. But I'm way more assertive and direct today.

From saying every single day, I am assertive, I am direct. And because the mind will believe anything, guess what? It believes me. And once it believes you, instead of you fighting your 95%, now your 95% is pushing you. Hey Sean, you've been saying you're assertive. This guy's trying to mow you over right now. You better push back. Like to me, that's the, you know, Bob Proctor used to call it upside down, mind to heart, inside out to the outside. We don't create from the outside in. Well, and most of those are programmed, especially in— sorry, I'm talking too much.

No, go right ahead.

In the construction world, we are taught to build it, to do it on the outside. But like right now in our masterminds, we create the power trifecta: better finances, better health and wellness, better relationships. And everybody tries to build relationships with the other person, the money in the bank account by doing the work, the healthy body by doing the gym or now taking the pill or the shot, right? But that's a reflection of what's inside of you. And the analogy I use for this is, you know, this morning if I was brushing my teeth and I got toothpaste on my shirt and I saw in the mirror— would you rub the mirror, Tommy? No, you wouldn't rub the mirror. You change the shirt.

Yeah.

And yet all of us, all day, every day, see a reflection of our belief about ourselves in our bank account, see the reflection of ourselves in our relationships, see the reflection in what we look like and how we act. And we don't change the shirt. We try and fix it on the outside. An inner blueprint, and the way that Bob taught me to approach the mind is you have to build the program and you do it through the rituals of saying the big goal every day out loud, saying the affirmations. We won't talk about today, but the power of writing it down.

Oh yeah.

Writing affirmations. There's something—

Really writing, not typing in a Google Doc, right?

No, not typing on your phone. Like pen to paper, old school. Because your mind can't focus on anything else but the pen and paper. You can't write a sentence and think about everything else you have to do. It creates extreme focus, right?

Yeah, it does.

Yeah.

Well, and it's, if we go back to that where you said, where you said I'm a long, the walker, right? You said you're a walker. And that repetition, repetition, repetition. So our mind is programmed only one of two ways. There's only two ways that our mind is programmed, through traumatic event or an emotional event, could be trauma, could be great, you know, just an emotional event, or spaced repetition of thought, doing the same thing over and over and over and over. And that's why affirmations are so powerful, right? That's how you see changes when people do the things over and over and over, and then all of a sudden they're a new person. They're not a new person, they've just reprogrammed their mind, they've reprogrammed neural pathways. And that's it. It's simple.

Right. But most people won't do it.

Most people don't do it.

And it's funny, like, especially with men, they'll say, you know what, you need to work on your self-image. You need to say some positive affirmations in the mirror. I'm not going to look in the mirror and say I'm beautiful. Well, all day you're negatively affirming yourself that you're ugly, you're a piece of shit. Like, people negatively do affirmations automatically, and yet they're not willing to take 5 minutes to say some positive ones. It's, it's, it's the potential of my work, and it's the most frustrating thing in the world. Have somebody sitting across from you at a table telling you how broke they are, telling you how their wife won't touch them, and it's like, bro, you can fix this from the inside out. And I'm saying, no, I can't, that sounds too hard, I'm just going to keep doing what I'm doing.

You know, it's interesting, I just— when you said assertive and direct, yeah, I got this thought because I had a couple guys I work with in the private equity, and they're like, let's face it, Tommy Mello, you're non-confrontational. And I looked at them and I said, if you're confrontational, I never want to be like that because I don't have to be. No. I said, number one is I want feedback, but I watch these people and it's— I see the opposite spectrum. Now, could I be more in this? But I'm not. I don't ever get mowed over.

Yeah.

Like, I have ways to confront, like, listen, You have no idea the wrath of my confrontation, but only 3 to 5 people hear it. Because if I was that way with the 1,300 people that I work with, and every single time nobody would work for it.

No, no.

And I don't look up to that. I don't look up to the— it's almost like an egomaniac psychopath. Yeah, yeah. And I'm like, but you're a narcissist. And not about the people I was with, but I look at those people, then they go, that you only give constructive feedback, but you never give yourself any. I'm my own worst enemy. I'm always like, I could be better at this. I need to work on this. And who do I— what do I do? I hire people and I hire the best. I'm good buddies with Robert Cialdini. He wrote the book Influence.

Yeah.

And the dude's a wizard. I mean, he's 80 years old. He's beat a lot of things. He's beating cancer right now. And I, I don't know why, but everybody says yes to me. But they say, I just know that if I teach you this stuff, you're going to use it.

You're going to do it.

You're going to do it.

Well, and again, people that are used to trying to teach people stuff and they want to implement it, it's really refreshing to get in the room with people who'll actually do it. That's—

well, then, you know, what I've always learned is I want your legacy to live. I'll always give you credit on every stage. This is not my own. Like, I'm never gonna say this is— and you gave credit to so many people.

Jack, like, everybody that's ever taught me, you know, in personal development, they say none of it's original. Like, Napoleon Hill and Think and Grow Rich is kind of the original source for a lot of material, but I still give it. Like, I, I'm the same way. It's like, you know, if somebody gives Dale Carnegie—

yeah, yeah, I go back to him all the time.

Yes.

No, it's so much fun. And I, I love— like, I really want to work with you guys and learn how to personality profile a little bit. And not because I only need to hire winners, but because what if I could pull the best out of people?

I mean, I, I did a call yesterday with a young sales rep who's got a good profile, a DC.

But the Cs are tough.

Yeah, they can be They can be. DIs are what most people lean towards, but if you get a higher D and a mid-C, one, they're gonna be better with paperwork, but they have that assertiveness, but that doesn't matter. And, and then this kid has like an 80 out of 100 social, some Mother Teresa. And before he started this job for this roofing company, he was working in ministry work and doing nonprofit. And so I'm not giving up on him and his owner's not. His owner paid to have him in my program and we looked at his money that's called the utilitarian, it's like a 40 out of 100, which means he doesn't value time and he doesn't value money. But what that really means is he doesn't value himself. And with Inner Blueprint, I can take somebody who has good behavior and— I mean, Caitlin is a perfect example, actually. She is a 100D. She's like, what, an 80I? Perfect salesperson. Her utilitarian was like, was it 30?

It was low.

When I met her, She was going through a divorce. She was a single mom working 5 jobs. And in Salt Lake City, she was driving all over hell's half acre. And I'm like an 80 utilitarian. I do value time and money. Even when I beat myself up, I still value it. And I'm like, babe, like, can we like create some order this day instead of you going from Bountiful to Draper to out here? So I had her start working on her belief about money and her belief about herself. And she is very utilitarian now. Like, she's a walking testimonial for inner blueprint of here's somebody who was powerful but didn't value themselves and didn't value their time. And now she does.

Do you— you know, I talk about my 6 Fs like this is my next book is going to be all about like family and friends, faith, fitness, finance, future self, and fun. And I might have missed one, but most billionaires I meet are not happy people.

Yeah, they're crying in their Ferraris.

They're literally never fulfilled. And my mom has asked me before, but I'm always like, the reason I have this house is just me and my fiancée. Never been married before. No kids. She's never been married. She's a lot younger. Is this full tonight? It was full yesterday.

A lot of good people here.

Yeah, it's filled tomorrow. It's filled Saturday and Sunday, and it's filled most of the days of the week. And I like to be around people. I was alone a lot as a kid. And I don't— we didn't buy this house to say, look at us. We bought this house because we wanted to share memories and moments.

Yeah.

And then build relationships. And I think that's the most important thing.

Oh, 100%.

And I do appreciate the fun tickets.

Yeah.

And time is the most important thing on the planet. And I can't wait to be a father. I can't wait for her to be a mother.

And it's the best journey, man.

I just know.

Yeah, it is.

Like, I don't want—

you're already a good man. The second you hold that baby, Oh, I know you want to be a better man.

It's like, oh my gosh, the days, the days are long, the years are shorter. Yes, I'm ready to go, man.

The nights are even longer.

This is good. This is a good one to hit in though, because you do meet a lot of wealthy people that have a lot on the outside, and because they didn't have it on the inside, they worked really hard to try to self-validate on the outside. It's a little bit my story. My rags to riches was not working on my paradigms for my I mean, your dad— my dad left me twice by the time I was 5, and we left the second time, he left my mom pregnant. It was like, literally, she was in the hospital, I had my little sister. And so that gave me emotional event of, oh yeah, there must be something wrong with me, I'm not lovable, why would my dad leave? And then my mom's single, scarcity, you know. My mom actually would always tell me, Sean, you have wine taste on a beer budget, kid. And I'm like, okay, I just want a pair of Nikes, Mom. But through life, even the best of us, you're always told you could do better. You're always told you could do better. In school, you could even if you got A's now they want kids to get like A pluses and shit and get college credit.

4.3.

Like, I'm like, they broke the scale. But what the subconscious mind hears is I'm not enough. And so when you meet somebody that's wealthy, they've tried to build wealth to prove to themselves that they're enough. And you can't build it on the outside. I'm a firsthand example of that. And so these are 3 affirmations. If a listener takes And it sounds cheesy, but I say it every day and I encourage people to say it. I'm enough. I'm always enough. And I've always been enough. And if you build the self-love and the confidence and the wealth on the inside, it's still cool to have cool shit, but it matters less because you know, you know, we have another saying. I'm not a human doing. I'm a human being. I learned that from Mr. Jack Canfield. Called the author of Chicken Soup for the Soul, right? He's like, you're programmed to do, do, do, do. And you look in home services, we got a bunch of people that are action takers. But if you're just action taken and you build a business and you have all this cool shit, they have a hard time retiring because they don't know what to do.

And so the process of Inner Blueprint is learning to be more and then to learning to be enough without the stuff. You're still going to work hard. Like, Tommy, you're never going to stop being—

no. Yeah, that's interesting because you talk Like, I've met Gino Whitman. I've had him on the podcast.

Yeah. Oh, cool. And he goes, we are an EOS company.

He goes, Tommy, I sold EOS. I own 13.5%. And he goes, I've got more money than most people I know, yet I woke up with this emptiness and this void.

That's where— and this— isn't that where Shine came from? His book?

Yeah, Shine is all about this.

Shine is like kind of his Story of Inner Blueprint, man.

That's exactly it. And I know so many people that tie their identity up. See, me, I'm like, I'm going to stay busy, but I never want to lose— like, the minute you reach a certain age— and AI is going to fix this in the next 10 years— but you reach a certain age and you're like, it starts to go. Like, if you don't exercise.

Yes.

And you hit 72 and you get hurt and you don't get back into it right away, like, you're never going to be the same.

No.

I'm like, use your brain. But A Man's Search for Meaning, right? Viktor Frankl is like, I want to have meaning.

Yeah.

And a lot of that meaning is provided through work and help and accomplishment.

Yes.

And I can accomplish a lot by shooting a better score on the golf course and by being a good dad. But I like it. And money is a byproduct of doing good stuff. It's just a way to keep score. And I'm a scorekeeper.

Yeah, I'm like, you are a process scorekeeper. Yeah. No, it's interesting.

It's just, it's just interesting to think, though, that people they sell their company. There's a guy that sold his company for $3 billion that I know, and I met him 3 years after and he said, I'd give it all back to have my company back. But I'm like, I got plans for the money, dude. I'm going to be— and I'm going to be changing lives, you know what I mean?

Like, that was his whole purpose, right?

Yeah.

And once he sold that and he didn't have purpose, that's the deal.

This is what scares me about AI, by the way, is like my, the founder of ServiceTitan and I were talking in his office and he goes, I just feel bad for my kids. He goes, because I got to come up, I got to make it. I'm like, I came up from nothing. I'm, you know, he's from Armenia. And he goes, my kids, he's like, number one, they're going to be— I'm going to help them. But, you know, that's always the question. Yeah.

Yeah.

And the second thing is AI is going to change everything. We're not going to have to work. Work is going to be an option. There will be universal income. I mean, it's happening.

Well, I'm trying to think how to word this because like, and we have a diagram, and obviously on a podcast it's hard to go into the diagram, but it's basically AI is a really good thinker, right? It's good at putting things together. It does think it, but you know what it lacks? Emotion. And the way our minds work is thought creates emotion, emotion creates action, and action creates result. And most I mean, it's got to go on a protocol.

Well, it does. But the thing is, it could replicate— it's machine learning. So if it could hear everything, it doesn't know the inner side, but it could actually analyze a billion conversations at once.

But it can't create emotion.

But what it could do is it could have empathy because it could sound like empathy, because all it's doing is repeating what it heard.

This is— we're going to go really deep on here. But so law of attraction—

it will not be really empathetic. It's not going to know that. But it could say, oh my gosh, I'm sorry your garage door broke. We're the right company that you call today because it's learned that through— exactly.

Yeah. But when it's mocking human behavior, AI says that, that's the thought.

Yeah.

There's no human heart and there's no vibration.

There's no meaning.

There's no vibration. It's science. There's no vibration.

Yeah.

Like the human heart can be measured farther than the human thought.

100% agree. That's why the best hotels hire people that actually say, I'm so glad you're here today because I can feel that. Yes.

And you can't feel AI. It's analytical.

AI is all based—

sorry, I don't want to go to rabble on this because—

no, I know, no, no, it's interesting. I like these conversations because this is the real thing we're talking about in real life today.

Like, like Tony Robbins has an AI coach and he can say all the words, but he doesn't get the energy. Did you— have you listened to the Alex Hormozi Tony Robbins podcast?

I listen to parts of it where— here's what I love, the parts that I listen to is when he said, Alex, he's like, you're not living. Yeah, you're, you're beating yourself up.

Like, analytical Alex, which is logical, practical suffering.

And the fact is, is like, I looked and I listened to that and I go, man, you know what's crazy? People like, do you know how to turn it off? And I'm like, you have no idea. Like, I'm with my dogs, like my doggies. Yeah, I'm like Huckleberry and Finn. I'm like, I'm literally like, people are like, do you sleep? I'm like, 8 hours a night minimum. They're like, what? I'm like, yeah, that's a priority. I'm like, dude, I'm gonna get— now it's like the top priority.

Yes, with longevity.

And yeah, yeah.

And well, also, like, I used to lie to myself because everybody did. I could do good on 5 and a half hours. It was like, it was almost like this narcissist. It's like, I could do great, but Me, literally to a T.

And now I like, my sleep is, I am, it's sacred.

Yes. And I protect her sleep more because we won't get into the male/female, but yeah, I'm an early riser. She's not. And she used to try to be an early riser. Like, stop it. Like, stop it. Just sleep.

Well, Bri is an early go-to-sleep and a late riser.

And women do need more sleep than men. She looked it up.

She showed it to us.

Keeping me awake, and I'm like at 5 or 6 AM sleeping in, and she's like at 11 or midnight. So when I first met her, I was like, I was single, I was going to bed at 9 o'clock, waking up at 4:30, and her and the girls get home from cheer practice at 10:30 at night, and I'm waiting up for her. I'm like, how's this going to work? But I, I've shifted. One thing to just think about this, because we talk about the set points, the program we're all given is 65 is a retirement age. Statistically, insurance companies track this. When somebody retires they end up retiring within a few years after that. So Bob Proctor—

They die.

They die.

Yeah, yeah. Retire to the ground.

They retire, retire.

Retire. Yeah, I don't know this. This is like hearsay, but I've heard that the original 65 retirement age was set because that's when a worker is going to die and done being a servant of you. That's retirement. It's like you work until you die. Bob Proctor was 86 when I met him, and he taught me this concept, and I adapted it. And anybody that works with me I want you to say every single day you're a happy, healthy 100 years old. Some people have such a paradigm because they— I mean, I lost my mom at 63 to early onset Alzheimer's. I lost my dad just a few years older than that. Neither one of them ever drank, ever smoked. It was lack of purpose and some of the mindset things going on.

They missed out.

No, I'm kidding. You're right.

They did not enjoy the ride.

They did not. I don't know if you know that's my mantra, Tommy, but I came up with one.

Enjoy the ride.

Enjoy the ride.

The thing, like, literally, I will say this is like Wolf of Wall Street. I've been rich, I've been poor, I choose rich. It's not every time, but it's like, for me, it's like there's so much more because I— Jim Carrey, and I say this a lot, Jim Carrey said, I wish everybody was rich, everybody was famous, they realized that's not the answer. But here's the difference between me is I didn't do this overnight. I didn't, I didn't play Bitcoin, I didn't win the lottery. No, you have one year After one year, you're asking, you deserve it. And there's trials and losses. It was like this. But, you know, now it's like, I know, like, when you know, you know, it's like, I don't gamble. I don't— I don't take huge risks. Yeah, I'm not like, man, we're going to go. And one of my buddies said, I said, did I like to put my eggs in a lot of baskets like most entrepreneurs? Yeah, doing 80 things. And he goes, what if you put all your eggs in one basket? It would overflow. The One Thing by Gary Keller. And I said, I'm going to do that.

I'm going to put all my eggs in one basket and let's see what happens. And so I came up with this phrase: the hustler had to die for the leader to be born.

Oh, that is 100%.

I need to focus. And I've got ADHD like the most.

I'm not dyslexic, but no, but the fact that every successful entrepreneur has ADHD of some level, it's a superpower, not a liability.

Well, if you got Ashley and Bree— Bree's my fiancée, Ashley's my EA. Super organized. My calendar has— look at the big-ass calendar that Bri filled out right there. Oh, everything is dialed. There's a file for everything.

I love people like that.

I know. So now it's all contained. Now I have— everything's in a special drawer. Now, me without them, yeah, but now I can do 20— I go way faster.

Yeah.

And I think that people miss that piece. And that's the problem that you guys deal with as entrepreneurs is I delegate. If I could delegate going to the bathroom, I would.

Yeah.

So when you tell me, hey, I need you to do this work, I'm looking like, hey, can Ashley do my affirmations?

You know, but these are things that you can't hire somebody to do your pushups for you.

That's true.

The mind is a muscle.

And you— what you need to do is you need to say the fr— if this is just my take on one thing, I'll tell you guys.

Yeah.

Is the first thing we're going to do is get you guys a great person to delegate to and teach you how to delegate. And we're going to own these hours of your calendar because there's going to be distractions. You're going to get sidetracked and you're going to say there's no time.

Yes.

So here's what we're going to do. We're going to give you the power back to you by giving you some time, but you can't fill that time up like Dan Martell's like, dude, here's your problem, Tommy. I buy back so much time for you. I guess what happens is you felt— so yeah, no, I'm going to, I'm going to really— I, I think We got to do some more. We should do another podcast. Okay. And we'll, we'll go through some personality profiles. Yeah, through— we'll actually do it in the office. Okay, guys, you can stay here if you want. That's why we have this place. And we'll go into the office and we'll go through a lot of the learnings because I think people that are listening need to really think about, you know, how would you have more success? Because my whole life now is who, not how. That's how to get the right people.

Great as fuck. Right now, that is such a hot button.

He's a good buddy of mine. If you guys ever want to meet, if you would love to meet him.

Oh, I'd love to meet him. Yeah.

Well, and you said to bring you to top of the cabinets, and I want to go to that time building thing. Shawn, the way he does his 30 minutes a day is he's an early riser. Like you said, he goes down in the sauna, he does his whole routine.

22 minutes, 170 degrees, cold plunge for 3 minutes. By the time that's done, I've done my meditation, my affirmation. And then one thing for listeners. So I, 6 years ago when I met her, I was still broken and I had learned through Bob Proctor's organization about this 5-minute gratitude meditation by an Austrian monk. It's called A Grateful Day. And there's now one by Shawn Foyer called A Grateful Day, because I love Brother David, but I've been sending people to his. But A Grateful Day, Tommy, he talks about drinkable water. He talks about the sun coming up. He talks about there's millions of people that don't have some of the things, and we're 8 billion people.

All of them would change places to be where I'm at.

Yes.

Right? And yet we worry about the stupid shit. So 5 minutes of gratitude, and that's part of our 30 minutes a day. And if you're listening to this and you don't do anything else, listen to a grateful day every day for 30 days. Now, I did it for 5 years and my life got so much better. And obviously I was doing some of this other stuff, but I was using AI and I was like, how did 5 minutes of daily gratitude make my life so good? And this is the science behind it. 5 minutes of gratitude every day tells your central nervous system you're safe. And I was born in struggle. I had a delivery, my dad left. Most people you meet, they're chest breathing and they're ready to fight someone or run from someone. And to call—

fight or flight.

And 5 minutes of gratitude, you can't be grateful and thinking about drinkable water and think about your problems. So gratitude does make you more grateful. And it's funny, Tommy, because I had to dive on this because I'm like, Sean, you speak like last year I spoke at the James Hardy Summit. I dropped these bombs and it just didn't land. And I was thinking about the gratitude. Anybody I talk to tells me they're grateful, but 5% of them is grateful. 95% of them is filled with scarcity, not enoughness. If you're in scarcity, you're not grateful. You think there's more available. You think you're like, you know what I mean? Yeah. So that's why I wanted to travel on. It's like it's your central nervous system. Like 5 minutes of gratitude, and now I've taken it to the next level. Anybody that works with me, they're challenging their subconscious mind, so you get that uneasiness. So we have, I created my own grateful day, 5 minutes in the morning, and then I've got a grateful night, 6 minutes, that tells your mind to let it go, to be a human being while you sleep, to let your subconscious mind repair.

And you believe in sleep, right? This is designed to help people get better sleep, so As you're stretching your mind and thinking bigger and remembering, you create 11 minutes a day of this.

Yeah.

Well, you've heard the sky's the limit. Oh, well, there's footprints on the moon.

Allegedly.

Allegedly.

She's a conspiracy theorist.

Hey, listen, I'm a truth finder.

She's a fact finder, we call it.

You know, this is amazing. I really, really enjoy you. You know, I don't normally call it energy. You guys call it the waves and all that.

It's energy.

Just like, I'm really into it. And like, there's 40 people outside waiting for us.

Yeah, yeah. So we better—

no, well, I was just thinking, um, give me one book for each of you guys that changed your life, minus the Bible. Oh, and Napoleon Hill.

I was gonna say—

I can't—

let's think in German.

It's not— I'm just gonna say this, if you haven't read it, and Bob Proctor would always say it's not a book It's kind of like the Bible.

You keep rereading it.

You study it. Auto-suggestion. Napoleon wrote that in 1938 without the science to back it. Yeah. We now have science to back it. So that's number 1. Let me think of number 2.

Mine, it's a very small book. It's very easy to read. The Four Agreements.

The Four Agreements. Yep.

By Don Miguel Ruiz, I believe.

What's that about?

It's about the 4 agreements in your life. It is a small, it's like, it's a small book. It's a small read, but it, Do you remember the Portuguese? It gives you— I know, now that I'm on the spot, gosh.

You say it all the time.

Be impeccable with your word. Don't take anything personal. And I'm on the spot, so I can't think of the other two. Help me.

I'm drawing a blank too.

I have it on my desk.

No, we should say the Four Agreements are amazing. I can't think of them.

And I can't think of them right now because I'm on the spot. But the second I'm off the spot, I'll—

Don't edit this out. We're authentic coaches. Sometimes we forget shit. Agreements.

Be impactful with your word. Take nothing personal.

There's something about accountability. And that's my phone not working. Thinking Grow Rich is my number one. Psycho-Cybernetics by Maxwell Maltz, plastic surgeon who would do literally plastic surgery and fix people on the outside. And it only worked some of the time because he's the first to figure out there's two self-images. And this goes along with Inner Blueprint, right? Like if somebody looks in the mirror and has body dysmorphia, It doesn't matter what they look like. You can—

yeah, they're going to keep wanting more.

I can get hair plugs and still not love myself, right? Yeah. Like, you have to do the inside. So, and that's a hard book to read. Anyone who's— that's another book to be studied. Simple books. Price-Pritchett, U².

Price-Pritchett?

Price-Pritchett, U².

That's it.

It's another, like, pamphlet about quantum leaps in the mind. Just real quick, if you don't read it—

oh, U². Oh no, I got, I got the book on the shelf.

Yeah, the fly story. Hey, how many contractors are like the fly? I got to get out the window. I got out the window.

That's a quick— that's just a little— that's a little book.

Yeah, the silver pamphlet. If you get the audio, it's less than 45 minutes. And that's— and the one other one I'm going to show this one because a lot of people— Think and Grow Rich is a lot. Earl Nightingale has the condensed Think and Grow Rich. Bob Proctor listened to that every day while he was building his flooring business, floor cleaning businesses. On a portable record player in his car, bouncing along, skipping. But that's one to listen on repeat. And again, if you find good material— this is not logical— you listen to it on repeat.

Scripting, you don't need a lot of books. You need the same books a lot of times.

You need the best material. Yeah. And that is, you know, I say this humbly and confidently, Inner Blueprint is specifically designed, every module's 15 minutes or less, that when listened on repeat, It interrupts your pattern thinking. And, you know, our titles of our modules— what do you want? What holds you back? Where's your mindset? How does your mind work? What are your superpowers? Who are you? These are all questions that interrupt. And if you listen to them on repeat— I have sales reps that listen to my module and track their closing rate and just listen to the module— increases their closing rate. I mean, it's good material.

But anyway, the Four Agreements. What are the four?

Be impeccable with your word.

There it is.

Don't take anything personally. Don't make assumptions.

Oh, you make an ass out of you and me.

And always do your best.

Do your best. Yeah. Oh, I was just talking about this with Rob Anderson. Okay, so if people want to get a hold of you guys, what's the best way to do that?

Oh, what is the best way to do that?

We have a website, seanfoyer.com.

And by the way, Foyer is not like it's spelled or like it sounds.

It's F-E-U-R-E-R. We're on social media. The only Sean Foer. I'm the only Kate Foer.

I will ask the question.

Right.

That is actually when I met him, I was like, please tell me how to say your name because I don't want to say it the way I think it's going to be said.

It doesn't mean leader. It means fire.

It means fire.

My grandparents are from Switzerland and Foer has got like some kind of French. It's a German-Swiss name.

It means fire.

But there's only one Sean Foer. So that's really cool when people go to look for us. And if you're listening to this and you're outside of the— so up till now we've serviced only home improvement, home services type companies. I'm now licensing and certifying coaches. I've got a 30-year therapist that likes Inner Blueprint better than some of the therapy practice. And so he's getting trained right now. And so we're actually opening up where we can help people outside of the home improvement business. I've got my other coach, my good friend Matt Blanchard, who, if you ever meet him, Tommy, this guy got paralyzed in 2006, wasn't wearing a seatbelt and rolled his truck going from Southern Utah up north.

Jeez.

15 years later, he got to the point where he could take a few steps and was going to walk his only daughter down the aisle. And he's driving from St. George, Utah to Nevada, and a drunk driver comes across the median. Sagebrush knocks his headlights out, hits him head on. He has a dash cam recording this. He loses his legs for a second time. Most positive, happiest. I mean, Matty B is just a ball of sunshine. And he's now, he's been speaking for years. And he could light people up for 15 minutes or an hour. But he didn't have the tools to help him. And he's been studying their blueprint with me. And so he's now starting to coach us. So just a plug, if you're listening to this, you're thinking, well, these guys only work with contractors. Yeah, me and Kaitlyn are dedicated to contractors, but we're starting to license this really good materials for outside the space. So reach out to us for a conversation anyway.

We love it.

Yeah.

And finally, we, we talk about a lot of stuff. I'll let each of you give us a final— some final words to close us out. Oh, oh, wow.

We talked about AI and how it could take over, right? But AI is all about the strive for perfection, and humans don't need perfection, they need connection. And that it will be our saving grace. And that is actually what we all need. And so that would be my final word.

Like, I like that.

We're not worried about any of that.

It's great.

I'm drawing a blank. I always have one more thing to say. Well, what could be a lasting thing? What did we miss that I wanted? We didn't dive into the knowing.

What about being painfully positive?

You know, it's funny, the gentleman that called me that is outside in your yard right now. Kyle Erdman, Kyle and Becca, they're longtime friends of mine and clients of mine. And he worked with me when I was working for CCN and I was a sales trainer and I hadn't dove deep. And he called me a couple of years after I started this mindset work and he was asking me sales questions. I'm a sales trainer, actually. I know process really well. And so he's asking me questions. We're talking. And he literally stopped me, Tommy. He goes, wait a second. He goes, what's different? I go, what do you mean what's different? He said, dude, he goes, you've always been positive, but God, because you're like painfully positive right now. It's like, it's like coming at me. So painfully positive is just what happens when you remove the limiting beliefs, the bullshit that isn't true and isn't yours, and you find who you truly are and you're actually brave enough to show up authentically that way. That's painfully positive. And the other thing too is life's not filled with positivity. You know, I go back, You know, I have a mantra, enjoy the ride, which is about enjoying the ups and the downs.

And I developed it as I became painfully positive, as I was losing my forever young mom at 63 years old. Early onset Alzheimer's is one of the most— dementia in general is one of those challenging things. I mean, her body was perfectly healthy, not a thing wrong with her, and she just started losing her mind. And I was divorced, broke, and living in her and my dad's basement. And every morning I'd wake up and go work in my office. And I'd hear her fighting with my dad because she didn't know who he was. She wouldn't remember. And thank God she always remembered me. But it was in those moments I was like, I just wanted to cry. I just wanted to give up, right? And I was like, okay, you know, some of those days I went to freaking McDonald's and got a McFlurry to find a piece of joy. But it was like, I gotta learn. And so I went to gratitude. I was like, you know what, if I was still in my past life, married, running the company, I wouldn't be here right now. And I was there for the whole 6 months up until she left.

And I could get off a call, I could run upstairs, I could reintroduce her to my dad. So to me, painfully positive, enjoy the ride, is we're going to go through good times, we're going to go through challenging, and happiness is a choice. A happy life is just a string of happy moments, and I can choose to be happier even in the most difficult ones. So, and again, I've been— you're taught— you're— what do they call me? A spiritual bypasser who's got toxic positivity. I'm like Fuck you. Sorry. Yeah, no, I've felt some of the hardest pains a human being, but I'm not going to let it define me. I'm going to let it— you know, I always say my heart's been shredded and it gets stronger like my biceps do.

Yeah.

So now it's just really strong. That's it.

So I like it.

Last words.

That was great. Thank you guys for coming on.

Hey, thanks for having us here. So cool to be here in your space doing this, man.

It's great. All right, guys, listen, go check them out. I'm gonna get a podcast part 2. They're gonna be working with me, so Awesome.

Thank you.

Hey there, thanks for tuning into the podcast today. Before I let you go, I want to let everybody know that Elevate is out and ready to buy. I can share with you how I attracted a winning team of over 700 employees in over 20 states. The insights in this book are powerful and can be applied to any business or organization. It's a real game changer for anyone looking to build and develop a high-performing team like over here at A1 Garage Door Service. So if you want to learn the secrets that help me transform my team From Stealing the Toilet Paper to a Group of 700+ Employees Rowing in the Same Direction, head over to elevateandwin.com/podcast and grab a copy of the book. Thanks again for listening, and we'll catch up with you next time on the podcast.