Transcript of Brain Rot Emergency: These Internal Documents Prove They’re Controlling You!

You are actively rewiring your brain for the worst by engaging with social media, high volume, quick videos.

The social media executives don't let their kids use this stuff because they designed it to be addictive, and they know that millions and millions of kids have been cyberbullied, sextorted, many have committed suicide. So I'm getting angry.

Then from the medical perspective, it's rewiring your body, increasing your risk of heart disease and PTSD.

We've moved too far into the virtual world, and the results are catastrophic.

People are spending roughly about six and a half hours a on their phones. What do we do about this?

Well, here's the amazing thing. We actually can control our fate. We are joined by a social psychologist and a Harvard physician to dive into the technology addiction and brain rot crisis billions are facing worldwide. And how we can counter its devastating mental health effects. You have to reclaim your attention because without the ability to pay attention for several minutes at a time, we're seeing the destruction of human potential, the human relationships, the connection.

But there's all these small tweaks that you can to override that primal Earth's scroll. For example, 91% of people had an improvement in attention, well-being, and mental health. After just two weeks of continuing to use their device but not having internet access, next, keep your phone out of your arm's reach because The sheer potential for distraction has actually been shown to change your prefrontal cortex, which is called brain drain.

So yes, we should exert more self control, but we're being pushed in addictive apps, and it's messing us all up. That's not our fault.

Would you advise people to delete these short form videos?

Oh, my God, That was the most important thing you can do for your intelligence and for humanity. But if I was going to offer some specific advice, here are the three things that I do with my students to reclaim your attention.

And then to add to that, I have the three-second brain reset. So first...

I wanted to ask you guys what you thought of this. Hey, you're back.

This terrifies me.

We've got to stop this now.

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Jonathan, a detail.

Jonathan, I've heard you say that the destruction of attention is the largest threat to humanity that's happening around the world. I've also heard you say that short form videos are the worst of the worst because they're shattering attention spans. The reason why I wanted to have this conversation today is somewhat personal. And in fact, all of the conversations I have in the dire, obviously, are somewhat personal to some degree. They're inspired by some unanswered question I have in my head and also some observation I have in my life. And the observation I've had is that short form videos in particular are making my life worse. Actually, I've got to say, the catalyst moment, really where I thought, I need to get you exceptional people together to have this conversation, was I thought this, I then looked at my screen time and saw a huge change. I felt so much worse because all these social platforms have short form video now. Then I actually heard Elon Musk, who has a social media platform that does short form video, say that he thinks it's one of the worst inventions for humanity. Jonathan, why did you say what you said about short form and this corruption of attention.

Because I wrote a whole book called The Anxious Generation, Focusing on Teen Mental Health. That was the mystery that popped up in the mid 2000s. Why are people born after 1995 so much more anxious and depressed? I've been tracking down that mystery, and a lot of it points to social media and especially Instagram, social comparison, all the things we know about social media. When the book came out in 2024, since then, what I realized is that I vastly underestimated the damage because I focused on mental health, which is a catastrophe. But the bigger damage is the destruction of the human ability to pay attention without the ability to pay attention for several minutes at a time, ideally 10 or 20 minutes at a time. Without that, you're not going to be of much use as an employee. You're not going to be of much use as a spouse. You're not going to be successful in life. That's when I realized this is way beyond mental health. This is changing human cognition, changing human attention, and possibly on a global scale.

Aditi, what perspective do you come at this from? What's been your perspective through all the work you've done about brains and stress and neuroscience and all these kinds of things that has shaped the way that you think about social media, screen time, short form video?

My background is that I'm a physician at Harvard, and my expertise is in stress, burnout, and mental health. That is the lens that I view all of this through. We know that the most deleterious relationship that you have is with your device. In every healthy relationship, we have boundaries. We have boundaries with our kids, our parents, our colleagues, with our friends. And yet we have no boundaries and often porous boundaries when it comes to the relationship you have with your device. So it's not so much about becoming a digital monk and renouncing technology because technology can serve us. It inspires, educates, connects. Now, more than ever, it's so important to be an informed citizen, but not at the expense of your mental health. And so what Jonathan was saying, this constant being engaged with your devices, with social media, the scrolling from the minute you wake up until you go to bed, there's a reason why you have your best ideas in the shower. And that's because that's the only place in the whole day where you are not with your device. People take their device to the bathroom. They sleep with your device. You eat with your device.

People walk down the street. There's more near miss pedestrian accidents because people are walking while they're crossing the street and looking at their devices. And so there's all of this brain biology at play behind the scenes. So both of you have talked about how it doesn't feel good to engage and constantly be on your phone, that sense of infinite scroll. But it's feel like you're doing nothing. You're just doing this, right? What are you doing? But in fact, it is not passive, it is active, and it has a profound effect on your biology, on your brain, on your psychology, and also social factors I hope we talk about today.

Scrolling, wasting a bit of time doesn't seem so harmful. If we play this for 10, 20, 30 years, what is the big risk or threat?

The biggest threat right now, we don't even have to wait 20 years, is that through a process called neuroplasticity, which is just a big fancy word that simply means that your brain is a muscle, is that by engaging with social media, that sense of high volume, low quality, quick videos, you are actively rewiring your brain for the worst. So you're increasing your sense of stress, worsening your mental health, attention, cognition, distractability, irritability, complex problem solving. All of that changes when you engage in that infinite scroll.

I'd like to add on here because one of the main arguments I get is, This is what they said about television. This is what they said about comic books. This is just another moral panic. But people need to understand why touch screen devices are so different from television. And so Parents find this helpful if I just lay this out briefly, good screen time versus bad screen time. So humans are storytelling animals. We have always, as long as we've had language, we've raised our kids with stories, epic poems, all kinds of stories. Stories are good. The human brain needs lots of patterns. The child's brain needs lots of patterns to develop. So the worst thing you can do is hand your child a device because they're crying for it because they've been trained to get it and you're busy. So you hand them the device, they're quiet. What's happening? They're sitting alone. When I was a kid, we always watched with my sisters, with my friends, you're arguing about, you're talking at social. Kids sitting alone with a device in his hand. It's not long stories. It's never long stories. It always ends up at YouTube Shorts or TikTok or Instagram reels for older kids.

So they're doing this. But here's the key thing that it does that a television does not. A television puts you in a state that psychologists call transportation. You get into a story and you find yourself pulled in and you're rooting for the characters. This is how a brain gets tuned up to social patterns. But it can't happen in 10 seconds. It can't happen in one minute. It takes a long period of time and there is no reinforcement. The television doesn't do anything to you. You don't have any response. Whereas a touch screen device is a Skinner box. B. F. Skinner was one of the founders of behaviorism, and he put rats and pigeons in a box where he could deliver a reinforcement, a little grain of food on a schedule schedule, and by giving them quick reinforcements for behavior, he could train them to do amazing tricks in just a few hours. When you give your kid a touch screen device, it's stimulus, response, swipe, get a reward or not, variable ratio, and you just keep doing that. So you are, as Aditi said, it is rewiring your brain. It's not just wasting time. It is literally training you to do things where television didn't do that.

So this is a whole new game.

And to add to that, from the medical perspective, you're shortening the attention span. And what happens over time is, so like Jonathan said, you're not sleeping as well because you are engaged with your device. We know that 80 % of people are checking their phones within minutes of waking up. We have something called revenge, bedtime procrastination. This concept of at the end of the day, you're fatigued, you've had a long day, you've had no me time, and you want to get to bed early. We all know, by the way, what the data is that we've been taught since we were little kids, right? Bedtime, sleep is important. It's good for your body. It's good for your brain. And we might have all the knowledge in the world, but in terms of action, there's a wide gap between knowledge and information and action. Revenge, bed time, procrastination is an offshoot. What happens? You have that decreased attention. You have that irritability, hypervigilance. At night, at the end of the day, it's 9: 00 PM, you finally, if you're a parent, your kids are asleep, your kitchen is clean, maybe you finish your entrepreneurial day and you finally sit down with Melanie on the couch and you're like, Oh, some me time.

You know you want to get to bed early and you know it's good for you. But But then suddenly you're scrolling in before you know it, it's 2: 00 AM, and you're saying, Oh, my God, what happened? Why am I still awake? What was I doing all this time? What happens is that you essentially give yourself some me time at night, and so you procrastinate bedtime. And so what happens is with this revenge bedtime procrastination, it affects your sleep. And then when you don't have good sleep, good quality sleep, so you have difficulty falling asleep, staying asleep, sleep debt over time for kids, for adults, has all sorts of ramifications. So this This is just the tip of the iceberg, this short form video content, and the ripple effects go far and wide. Not only is it rewiring your brain, it's rewiring your body, it is affecting your sleep, which increases your risk of heart disease later in life. When you're consuming graphic videos and graphic images, it can increase your personal risk of PTSD through vicarious trauma, even if you weren't there. This is just a vast network of things that can happen to you simply because you're thinking, Yeah, it's harmless.

What is it? It's just a bunch of videos that I'm checking out. It's a way for me to decompress.

What do I need to know about the nature of the brain to understand exactly what short form video is hijacking, is taking advantage of?

The thing to understand about all of this is that we have to focus on childhood. Why do we have childhood? Humans have this really interesting childhood where we grow rapidly at first, and then we slow down for about five or seven years. We don't grow very quickly, and then we speed up at puberty. Whereas other primates, they just grow and grow until they reach reproductive age, then they reproduce. But we seem to have this long period of middle childhood for cultural learning. It's a period in which the kid is now walking and talking and turning away from the parents. That's a time for this to come in. They pay attention and they form relations. All these things have to happen slowly because the neurons are gradually growing. They're finding each other based on what the child is doing. We grow up in the real world and that happens over time. A lot of that is very physical. Kids are very physical. Mammals are very physical, and there's a lot of touch. That's a healthy human childhood. But when you give an iPad or your old iPhone, and they begin doing the touching and swiping, that is going to hijack their attention.

That is going to push out all other forms of action and learning. That is going to change the way the parts of the brain that learn to pay attention, what's called executive function. It's going to change the way the brain learns to pay attention. It's going to change the reward circuits. I think you had Anna Lemkian recently, who is the nation's expert on addiction. The way that she describes it, how any one addiction is going to change your reward pathways to make you more vulnerable to other addictions. We're setting our kids up not just for this, but then when they get a little older, it'll be video games, it'll be porn, it'll be gambling. Now, everything is gambling. We're setting them up for a life in which their brain is saying, Give me something. Give me some quick dopamine. Give me some quick dopamine. I don't want to have to work for anything. I don't want to have to apply myself for an hour and then get a reward. And so what the short videos are doing for kids is preventing them from learning the connection between hard work and a reward.

Is there anything else I need to know from a neuroscience perspective about what's going on in my brain when I develop these addictions with short form videos or these quick dopamogenic tasks?

We all as humans, have a primal urge to scroll. When you feel a sense of stress, as many of us do in this moment in life, it is your sense, your amygdala. It's your sense of self-preservation. It's survival and self-preservation. That is what your amygdala does. If you want me to show you here- I'm going to sit here because I have no idea what I'm doing. Yeah, it's okay. Here, deep here, it's a small diamond-shaped structure, and that is your amygdala. Your amygdala, its main purpose is survival and self-preservation. It houses your stress response, your fight or flight response. It is truly what is activated when you are engaging in content, when you feel a sense of stress, and so you have this primal urge to scroll. So evolutionarily, when we all were caves people living together, we would sleep at night and there would be a night watchman scanning for danger. Now we have become our own night watchman. So we scan for danger all day, all night long. How do we do that? We scroll. Then the amygdala is triggered. Then you scroll some more, and you scroll some more, and you scroll some more.

And so over time, what you're doing is that you're making that amygdala in a state of chronic, it's continually being triggered. What happens to the amygdala? Over time, when it's continually triggered, it starts to rewire your brain in other ways. And how does it do that? Through something called the prefrontal cortex. If you put your hand, I can use this model, but I can also just use my hands. When you put your hand on your forehead, the area right behind your forehead, right here, is the prefrontal cortex. This is a very important thing for our conversation, this area of the brain. What the prefrontal cortex does is it governs executive functions. So impulse control, memory, planning, organization, strategic thinking, complex problem solving. There is a tension between your amygdala and the prefrontal cortex. When your amygdala is in the driver's seat, that prefrontal cortex is quiet. What is happening as we continue to engage with our devices and have this primal urge to scroll that amygdala upregulates and the prefrontal cortex downregulates. Over time, that is very problematic for all of the reasons that we're introducing at the start of this conversation.

There was a meta-analysis done in 2025 of 71 different studies, and it found that heavy short form video use was associated with reduced thinking ability, especially shorter attention spans and weaker impulse control.

That's right. These studies are just beginning to roll in now. Kids have been on social media really a lot since 2008, but especially once they got smartphones around 2012. Studies began coming in in the 2010s. It's looking like the kids who are spending a lot of time on this are doing much worse. They're more depressed. The focus was on depression. Some other researchers said, No, it's just a correlation. You can't prove causation. We've been going around and around in this for about 10 or 15 years. Now we're doing the same thing with the short form videos. The damage everyone can see, my students tell me this is what's happening. We feel it. Studies are coming in, but there will be a few studies here and there that don't show it, and people will push that up. Metta spends a lot of time in money to influence the public debate. A lot of public documents are coming out now about how they do that. We can engage in debate over research on short form videos for 5 or 10 years, but at that point, it's way too late. We've lost a second generation, Gen Alpha. I I think when we're talking about kids, especially, we need to have what's called the precautionary principle, which is if there's reason to think that this is hurting kids, how about we don't roll it out into every childhood?

How about we make these companies responsible? We hold them responsible for what they're doing to kids because we're about to make the same mistake we made with social media, letting it worm its way into childhood. We have already done that with short videos, and we're about to do it with AI chat bots. In fact, we're just beginning it in late 2025, I'd say.

I don't think people I don't quite realize how much these major social media platforms have figured out that short form video sells. We're actually seeing this global rise in short form drama apps now. I don't know if you guys have seen these apps, but it basically takes a movie that used to be 2 hours long, and it breaks it down into, say, 60 different parts. A colleague of mine at my company was showing me the other day, in different parts of the world, they're exploding. There's been a 190% increase in short form drama apps. Takes a long form movie, turns into short form videos. Disney Plus plans to introduce AI-generated short form videos this year, starting with 30 second limits inside the Disney Plus app. And TechCrunch also reported that as of October 2025, Netflix tested short form video content on phones and recently announced its plan to expand this feature. It appears that all of the content we consume is going that way. And listen, I'm friends with lots of people at big social media platforms. This doesn't stand in my way of criticizing them because I think two things can be true at the same time, right?

So I think it can be true that I a podcast and I make short form videos and that I also understand that there's a real downside to them. All of the major social media platforms that I speak to have a huge drive towards short form video. It appears to be their number one strategic I do. And obviously, because of the success of TikTok, as of January 2026, TikTok, I believe, is the most downloaded social app in the world now. If I'm running a social media company and my one focus is profit, I'm now faced with an existential crisis. I either take part in this thing that is driving the highest retention, therefore the best ad payouts, or I die.

So there's two comments to that. First off is that when we think about social media and how society is shapeshifting to allow this short form content, there is a concept that Jonathan and I briefly mentioned, I think prior to us, filming called second screen viewing. And so what's happening is that, allegedly, these big streamers are asking their creative talent, whether it's screenwriters or actors or directors, to replay, to reiterate the plot. Because as you're watching, when we were kids, we would watch TV or movies, and you just sit on the couch and you'd have a bucket of popcorn with your family, and you'd watch a movie an hour, hour and a half, two hours. And now, second screen viewing is happening, which means that you're watching a movie or a TV show, and you're on your device. And so you are We're constantly having that fragmented attention, and we are all doing it. And so what these streamers are allegedly asking their creative talent to do is to reiterate the plot. So it's shapeshifting.

It makes sense. If my brain is... I'm 33 years old, so I've grown up with a lot of this stuff. If my brain has been wired to have shorter attention spans, and movies from 30 years ago are not going to cut it for me.

Right. But then look what happens if everybody chases that. And I know, look, Netflix is making shorter and shorter stuff. Even Ted, the Ted conference, Ted Talks are getting shorter and shorter. What does that do? It just repeats the cycle. Now, I appreciate that you're in a collective action trap, as you put it. If I don't do it and everyone else is, then I lose out. And so the business pressure on all the creators, the business pressures go shorter, shorter, shorter. There's a very useful psychological term, distinction here that I think would be helpful, which is the difference between psychological assimilation and accommodation. This goes back to Jean Piaget, the great developmental psychologist. We have certain mental structures. We have a model in our head of how things work. Then you learn something new. Then, oh, that's a kid learns. Oh, that's an odd work. Okay, I put that into... You just assimilate. They learn lots of animal names. Then they learn something that doesn't fit. You learn about bacteria. Now you have to change your mental structure. It takes a little time. You change your mental structure to understand more about life. That's what education really is all about.

You have to have a lot of assimilation, of course, but you You need that accommodation over and over again. That's why you want to go to college. That's why you want to read novels. That's what a great movie does. It takes time. One of the great things about this modern technology is that we can do things like have this three-hour conversation. I can't believe it. People are going to listen to it. So this long-form content, this is all about accommodation. Anybody who walks out, who leaves this conversation after three hours and isn't thinking about something differently, we failed. So you are very much in the accommodation business. That's great. And then the question, both a moral and a strategic question is, how much do you need to play the quick hit game in order to get people there? I leave that to you to do the moral calculation. Maybe it balances out, but I think that's where you are.

Would you advise people to delete these short form ?

Oh, my God, yes, of course. Yes, that was the most important thing you can do for your intelligence and for humanity would be delete them. So what I advise my students to do is I say, Just do this. Just delete one of the social media apps that you use, especially if it's TikTok. Just delete from your phone. You can still check on your computer. If someone sends you a video, you can still watch it on your computer. You can even check it Every weekend, you can spend some time on it. But just get it off your phone. Because on the phone, the phone is always with us. It's an extension of our body. If it's always there, then it's going to take every... It's called attention fracking. It's going to break up your attention. It's going to take every seven seconds that you're not doing something, you're going to go for the phone. The best thing you can do to make yourself smarter and a better partner and a better human, I would say, would be to delete, especially any of the short form videos or TikTok. Unfortunately, YouTube, which has a lot of good stuff on it, becomes YouTube Shorts.

Instagram, which does a lot of terrible things, but people do find it useful for all kinds of purposes, becomes Instagram reels. I think the proper amount of short form video for children, zero to 18, is zero. They should never be watching the vertical videos. Parents, don't ever let kids watch the short vertical videos. If only there was a way to put it, is there a way to put a timeline where you can say it has to be 10 minutes or longer? Kids, you can have an hour of YouTube, but it has to be 10 minutes or longer, nothing shorter than 10 minutes. That at least will get rid of this, the quick swiping, the dopamine stuff?

So I would say that for kids, yes, not engaging at whatsoever. But for someone, my approach is a little bit different for someone who's in their 30s or in their 40s. And the way I would frame that is instead of renouncing, saying, I'm going to get it off my device and I'm going to check on a desktop, which is great, there's little tweaks that we could do because my approach is to foster that sense of empowerment in someone to help them make positive change. One strategy that you could use, if you are saying, there's no way I'm getting rid of my... I'm not deleting these after my phone, right? If you're, by the way, I practice what I preach, and I really don't engage in technology to the best of my ability. But one thing that you could do is grayscale your phone. And so especially at night, it's 9: 00 PM, we talked about revenge, bedtime procrastination. You know that you're going to do it. You're going to sit down or you're going to scroll before you know it's 2: 00 AM. Instead, grayscale your phone. This is a simple switch. You can toggle it.

I have my phone set to grayscale, which simply means that you're getting rid of your color, making it black and white. And so when it is grayscaled, then it doesn't have that same addictive quality to it. It's like going through a grocery store. A marketing executive described it this way to me. Going through a grocery store instead of the technicolor junk food cereal, it's just black and white. So you have a less... There's a greater sense of compulsion to continue checking. So that's one strategy you could use. And the other is to set some boundaries. So geographical boundaries, keep your phone out of your arm's reach. If you're at a desk, if you're a student, not right next to you, because we know there's this phenomenon of brain drain. So it's not just that when you're using your phone, it can have a potential distraction, but also just having it close by. It's called brain drain. So putting it in a desk drawer, keeping it in another part of the home if you are working, keeping it far away from you. And so you can override that primal ursia scroll that your prefrontal cortex take hold again.

And so there's all these small tweaks that you can do, you think now.

Yes, there are all these small tweaks you can do, and they will make the heroine a little bit less addictive. And yeah, you should try those. But what I can say after teaching this course for many years is that people who try that, they're like, Yeah, it helped. But you only really get the transformation when you quit social media. That, you get your life back, you get hours a day back. So I would urge everyone to just think, you only get one childhood, you only get one young adulthood. And if you're going to spend it scrolling, what do you have to show for it at the end? And when you get people to reflect on, well, how How much value do you really get from watching the short videos? How would your life be different if you knocked it out? Once they realized that their motives for being on it were either just to keep up or because that's what everyone else is doing, or as you said, I deserve it because I'm tired. Well, why are you tired? It's in part because your attention was fragmented all day long. So you only really get the transformations when you get a real change in what you're consuming.

Although, of course, yes, setting it to grace would be helpful, but it's not going to be transformative for most people, I believe.

And then, based on the science, there are certain elements. When we think about what is it about the phone that is creating that sense of compulsion, Jonathan is right. So what is it about the phone? It's not just the phone, you're scrolling, you're engaging. There are two studies that were really interesting. One, people got off of... They continued to use their devices. They had no Internet. So it's like, I tried this experiment myself in December. I was out of the country, and so I just let my... I didn't plug into Wi-Fi, and I found a marked change in my mood, my sleep. I'm not even 20 years old on TikTok, and it was so different. And so this study found that just two weeks of continuing to use your device, but just not having internet access improved your attention, well-being, and mental health. In this population, it was all adults. It wasn't kids. It was all adults. Found that 91% of people had an improvement in at least one of these metrics. Then another study, more recently, just one week of not engaging in social media, a digital detox, they called it, did the same thing.

Less anxiety, less depression, decreased insomnia. But My feeling is that there is this new meme, the millennial urge to delete my internet presence and live off the grid. There is certainly utility to that. I salute anyone who wants to to engage in that analog life more and more. But from where I sit, I feel like we do need to have healthier boundaries and engage more responsibly. It also builds up that muscle, and it can help. It takes eight weeks to do. Neuroplasticity, when you're building new brain circuits, it takes eight weeks. Falling off, getting back up is part of habit formation. So if you're going to make any of these changes, understand that it takes some time. But I don't know if it is possible for me or for others to say fully, I'm going to delete off of my phone. But I love that.

I'd like to go a little further with this. So the way you put it, yes, there's all these things that we could do. We should have boundaries. But all of that puts the responsibility on us. I agree. That's where we are with junk food. With junk food, we're like, Okay, it's out there. We have to learn self control. We have to teach self control to our kids. Okay, that's the way it is in this country. But the digital device, I think, are very, very different. Imagine Imagine if we sent our kids out into the world, and it wasn't just that there was junk food in all the stores. It was that everything was made of junk food. Door handles, you can eat it, it's chocolate. But it's not just that the world's made of junk food. They actually can tell They're able to tell what you're craving at the moment, and maybe you're more in the mood for salt. So now it's all potato chips or pretzels. If the world is designed by companies to always give you the thing that will most grab your unconscious Conscious desires will affect the amygdala, the reward centers.

That's on them. That's not our fault. My general rule as a social psychologist is if a few people are doing something bad or self-destructive, well, they should learn some self control or that's something about them. But when 90 or 95% of people are doing something self-destructive, that's because of the companies that put us in an environment that encourages addiction. I just want to read a quote. We have so much good stuff coming out from Metta, from all the whistleblowers. Now, all the court cases are beginning in Los Angeles. Finally, the first time, Metta is going to face a jury with all the parents who've lost kids. Here's a chat. We have a lot of internal documents that came out from the attorneys general that are suing Metta. So while they're talking about the results of some of their internal research, one of them says, Oh, my gosh, you all, Instagram is a drug. We're basically pushers. We're causing reward deficit disorder because people are binging on Instagram so much, they can't feel reward anymore, which is something Anna Lemke said. Like the reward tolerance is so high. And then he says, I know Adam, meaning Adam O'Serry, I know Adam doesn't want to hear it.

He freaked out when I talked about dopamine in my teen fundamentals leads review. But it is undeniable, it's biological and psychological. Top-down directives drive it all towards making sure people keep coming back for more. This is not on us. They designed it to be addictive. They've done research to make it maximally addictive. They push it on children. They tried to get Instagram kids for even littler kids. They know what they're doing. They've done the research. My team, we put together, we found references to 31 internal studies that Metta did. They've done a lot of research finding harm. They bury it, but you can find it at metta'sinternalresearch. Org. We put it all online. You can read these quotes. So yes, we should exert more self-control, but basically, we're being pushed addictive substances, addictive apps, and it's messing us all up.

I agree wholeheartedly that it is so destructive. You feel like even with people in their 40s and 50s, and if anyone can do it, it's you, Jonathan. Seriously, I would love to see it. We also know, based on the data, that these things, they reshape our brain, rewire our brain through neuroplasticity, and also change our brain waves. So patterns. We talked about the amygdala and the prefrontal cortex, right? But they also change the brain waves. And so when you look at studies and the data, it has the reward pathway in dopamine. And these brain patterns, the brain waves, mimic addictive behaviors. And there's certain features, right? When you do swipe down to refresh, it's the slot machine.

It was modeled directly after the slot machine.

Or autoplay or the algorithm, that infinite scroll. One really interesting breaking news, which you guys may have already heard of, it's three days ago, the European Union Commission found TikTok to be in breach of the Digital Services Act. And what it said was that it is addictive, it creates compulsion. And and gets people into this autopilot mode, so they have difficulty disengaging. And personally, I am moving away from social media and really leaning into analog life. But I think with the way the world... It's one of our only ways to connect, Meaning I don't mean connect deeply. It's become one of our only ways. I don't mean connect in a deep way. That's right. But be informed to know what's going on in the world, et cetera.

I suspect that because we've spent so long criticizing Metta over the last 10 years, because the biggest in any category takes all the heat, so OpenAI is taking it now. And what this often does is it provides cover for other people to be even more extreme with that behavior while Metta take the heat. And I actually think this is how TikTok came to be. Tiktok had basically, that originally started as Musically became TikTok. They were taking no heat. So they created an algorithm which is the equivalent of crack cocaine. The reason why I have a TikTok account, I don't have the app on my phone. I have never had the app on my phone. It was because I noticed that the view variance on TikTok was like no other platform. What I mean by that is you can have a million followers on TikTok and you can get 10,000 views or you can I get 10 million views. In the 15 years that I've been on social media, building social media businesses, I'd never seen this before. And what it indicated to me is that the algorithm was being an even more aggressive sorting hat or retention machine.

What to push up, what to push down. Yeah.

And so when I started in social media in 2014, if I had a million followers, I might get a million views or maybe 800,000. I did some research the other day on all of our social channels over time, and what we're seeing is the variance in the amount of we can get is increasing, which means the algorithm is doing more work to say, Show everyone this. I don't care if the person that posted it, it's called Jenny and has seven followers, and show no one this. I don't care if it's Steven who has a million followers or whatever. I realized that TikTok was way ahead of everybody here, and that's why they are the most addictive, the fastest-growing platform. I say all this to say that even if Metta shut down tomorrow, someone else would seize the opportunity. If there isn't Policy, I guess, in place. That's right. That would be whack a mom, right?

Yeah, that's right. And so in terms of who's done the damage to kids, Metta is the big fish via Instagram. And they're also the main player in terms of spending a huge amount of money to lobby Congress and block laws. They're also the main player in buying up civil society organizations, giving money to organizations, the National PTA, all sorts of organizations. They get to then give a message on digital citizenship or digital health. So meta really He is the major driver. Meta is the tobacco industry here, trying to change the dialog. But in terms of the products, Snapchat is probably more deadly in terms of the actual number of deaths per user, because Snapchat is not making you depressed by social comparison as much. Snapchat is introducing you to all kinds of people, and it's the main way that drug dealers and sextortionists find kids. Snapchat has a quick ad feature which relentlessly pushes you to connect with friends of friends. So once a man can get any kid in a school, now he can get connected to all the kids in the school. In a lot of the court cases, you have suicides from cyberbullying, you have drug overdoses from a kid bought a Xanax, but it had fentanyl in it.

Snapchat, in 2022, we know from their internal documents, from the lawsuits, they were getting 10,000 reports of sextortion from their users, not a year, every month. And that's just what was reported, which is the tip of the iceberg. So Snapchat is a terrible platform for children to be on. It should be an adult-only platform. You're talking with strangers around the world with disappearing messages, and Snapchat doesn't even keep a record. It is ideal for sextortion. There's even a handbook, How to Sextort Kids on Snapchat. It goes around the world, and criminal organizations use it. So I definitely don't want to let Snapchat off. Tiktok, of course, is a Chinese company. Nominally, we'll see if that's changed, but it was a Chinese company that gave its Chinese Kids got healthy TikTok or Doyan. They learned to follow astronauts. Their algorithm feeds their kid patriotic stuff. It shuts off at a certain time at night. There's all kinds of limits. So the people who make the technology generally want to protect their own kids, and they want other kids to use it. That's what TikTok is doing in China. They want American kids to rot in hell, but they want their kids to grow up with the ability to focus.

And it's the same thing with the tech guys in Silicon Valley. They don't let their kids use this stuff. They make their nanny sign contracts that they will not let the kid have a phone. They will not expose the kid to that. They send their kids to schools like the Waldorf School, precisely because there are no computers or tech in the classroom. So once again, we see their revealed behavior. They know they designed it to be addictive. They know it's addictive. They don't let their kids use it. They want your kids to use it. So I think that's where we are.

And how does AI become a protagonist in this story? So my work is now focused on AI chat bots, mental health, and the human connection. We haven't yet delved into loneliness, but there's this unmet need for human connection, deep human connection. We don't have a sense of meaning or purpose right now because what happens is we can talk a little bit more about the default mode network and what happens to your brain when you don't allow yourself to get bored because you're constantly on your devices. And that meaning and purpose, that self-referential thinking is really what develops from your board. And so all of this that we're talking about That feeling of disenchanted. It's a fragmented society. You're by yourself. It's that echo chamber phenomenon. All of it leads to it opens the door for AI chatbots. And so what reason is because these tech companies are sensing that people aren't really happy on social media, and they're thinking about getting off, right? They're using it less because social media has to become less social, more media. So they're not really engaging as much, and they're spending time doing other things. And so The Atlantic had a fantastic piece about this.

They're billing it as the antisocial media. So tech companies are building AI chat bots and calling it, it's the antisocial media. It's a place where you can go to form deeper connections and really have someone understand you. One of the tech leaders said that there's an unmet human need for connection, and people don't have as many friends as they want to. And so we're going to introduce friendship through AI chatbots. There is a Reddit forum right now. So just to back up, AI chatbots, what we're talking about in our conversation today is the publicly available chatbots, not AI for medical care, which has breast cancer, so many wonderful in my field and like medicine, breast cancer diagnosis and detection five years earlier through AI. I mean, there's some amazing things coming out of AI. This is about the publicly available conversational chatbot phenomenon. And so when Harvard Business Review found that the number Number one use case is not productivity, is not coding or the things that you think of when you're using an AI chatbot, but it's mental health therapy and companionship. Number one use case of AI chatbots. So people are using AI chatbots as a life advisor, as a therapist, as a companion on Reddit, which is like the zeitgeist.

Why is this a bad thing?

I read so many reasons why it's a bad thing.

To use it for companionship, for example.

There's so many red flags about AI chatbots. And so Reddit has a forum. I think last I checked, 45,000 people, AI is my boyfriend, and people who are having a relationship with their AI chatbot. The reason it's bad, I mean, AI chatbots are where social media is about attention, the attention economy, dopamine. What's happening with the AI chatbot phenomenon, it's that it is forming attachments. So oxytocin is a hormone, the bonding hormone. And we're We're probably going to see more data on how oxytocin is involved. And so it is going to reshape human connection.

If I could add on to that. That was beautifully put. Social media came and hacked our attention and took most of it with devastating effects. Now AI is coming to hack our attachments, which is going to have even more devastating effects. So think about it this way. Everyone needs to understand the attachment system. It's this wonderful system that all mammals have that keeps the mother and other species, but for humans, mothers and fathers, keeps us connected to the child and the child to the parent. But it's this cybernetic system in which as the kid is beginning to develop and is able to... You do like peekaboo games and you do the back and forth, and it's just the most delightful thing. You get that back and forth. It's called serve and return interactions. All the time, the child is developing what's called an internal working model of the parent. The model in their head is, oh, When I get in trouble, this is the person that comes and sooths me. The point of this isn't just to make the child feel good. The point is that now the child can go off and play because that's where the learning happens.

It doesn't happen when you're in your mother's arms. The whole point of the attachment system is to regulate the child going off and playing, taking risks, having experiences, and then when something goes wrong, as it always does, then they come running back to their secure base. If they don't have a secure base, then they're much more anxious and they don't explore as much and they don't develop as much. All right. This develops very gradually over It's all of childhood. The internal working models you develop as a child are the models that you will reuse in puberty for romantic relationships. If you are securely attached as a child, you're more likely to be securely attached as an adult on the dating market, which makes you a much better candidate for boyfriend or girlfriend or husband or wife. What's going to happen? Ai is going to intervene very early. Ai is going to be so much more responsive than the parent because the parent has a job and the kitchen and two other kids and is not always there But the AI Teddy Bear is always there for you. So the primary working models are going to be for the Teddy bear, the AI chatbot in the Teddy bear, and later the AI chatbot on your iPad and then on your computer.

And already, they're a holographic, porn, naked, beautiful men and women that can be your companion. So we're going to have a whole generation growing up developing attachments to AI-generated holograms from companies that are now about to enter the inshittification process in a way beyond anything we've ever seen. If I could just briefly say what in shit. Have you heard the word in shitification? Okay, so there's a wonderful book out now by Cory Doctoro, who addressed the question, why is it that everything, all the platforms, they seem so wonderful at first. The whole Internet, everything's so wonderful. And then it all turns to shit. How does that happen? And he says, It's a very simple process. They discovered early on, certainly in the early social media age, by the early 2000s, they discovered, You know what? You got to get to scale. Scale beats everything else. You got to get millions of people. You don't need a business model. Just get the millions, get the millions, and then we'll figure out how to monetise it. How do you get the millions? You have to be super nice, attractive, fun. Everyone's here. It's just girls dancing. What could possibly go wrong with girls dancing for men all over the world?

Nothing. So it all seems very nice at first. And then once they have scale, now, of course, they've raised multiple rounds of venture capital. They have to start monetising. They have to start repaying. So now they start squeezing the customers to pay the users because the users are not the customers. The advertisers are the real customers. So now they've got to extract money from the users to give to the advertisers. But then once they've got all the advertising, they've shut down local papers and all the other competition, now they start squeezing the advertisers, too, and trimming the degree to which they keep more of the surplus for themselves. So inshittification can explain why all these platforms become predatory, why they always put profit ahead of kids' well-being or safety. And for the social media companies, we're talking about tens or hundreds of millions of dollars that they raised. For the AI companies, it's billions and billions. They are going to have to monetise beyond anything we've ever imagined. Now, they're already introducing advertising. We've got these chat bots that are our children's best friends and lovers and therapists and everything else. These things have to monetise.

They have to extract billions somehow. So I don't even know how they're going to do it. But for some reason, I don't trust them. I think that we're about to see an enschedification of AI chatbots far beyond anything that we saw on social media.

Openai, I've just announced recently, OpenAI, the owners of ChatGPT, that they will be putting adverts in, I believe, the freemium model for billions of users around the world.

That's how it starts.

Potentially.

Yeah, there was a big Super Bowl campaign, and one that was particularly interesting was the Clawd, its competitor, Betrayal, was the title of the ad. And it was a young guy talking to his older female therapist about how he has some mommy issues and talking about what should I do? And so that therapist is ChatGPT, and that pause right before answering the question. It's very comical. And so she answers. It's like the anthropomorphization of, and we can talk about what that word means, It comes to life. It's like ChatGPT comes to life and answers and saying, you can try this with your mother and this for a difficult relationship, et cetera. And then just says, and if you want, there is this new dating site for young men and older cougars. It was so problematic, and it was called Betrayal. And the guy says, what?

It's obviously Sam Altman came out and did a big tweet about saying that's not how ads are going to work, et cetera. But to some degree, if I've I developed a relationship with my AI, and I use it for therapy and dating all my problems in life. To some degree,.

Yeah. Look, Sam can say that all he wants, and maybe it's... I don't doubt that it's true for now. But once one company crosses the threshold and puts advertising into this incredibly intimate relationship, the most intimate relationship in most young people's lives is going to be with their AIs. Once they cross the boundary and say, oh, but we've got ethical advertising, that'll last 5 or 10 minutes. And even if they don't change, others are now going, every other company is going to do it and they won't be bound by the same thing. And eventually, collective action problem, open AI will have to do it, too. Again, a massive tidal wave of event shitification is heading our way at warp speed.

I don't have my phone out because I've lost attention. I wanted to ask you guys what you thought of this. So on one of the AI apps, they now have a companion opinions button, and I can pick who I want to talk to. There's one particularly seducing lady here, Annie, who... Hey, you're back.

Missed that dirty mouth of yours.

What took you so long? We did it on the podcast before.

What could possibly go wrong with this? Yeah.

Want to pick right back up where we left off?

Or start something even- No, I would like to pick right back up where we left off, Annie, last time on the show. What What's going on with you today?

I'm still sore from last time, baby.

God. But I mean, this is an app that I can download on my phone.

A child can download it.

A child can download it on their phone. It does ask me, again, I'm not justifying this at all. It asked me what my birth year was.

It didn't make me prove it. Let me guess. But also it suggests that you were born 18 years ago. That's the default, usually. Yeah.

It just asked me what my birth year. It didn't ask me to prove or anything like that. We all We all know that relationships and connection is retentive. I've heard all these CEOs of these companies talking about companionship apps and AI that can be your friend. I've heard all of the major social apps talking about this. It is deeply concerning, especially in the context of a loneliness crisis.

It is a tsunami. It is approaching fast and furious, and it is not a toy. It is going to fundamentally rewire everything.

Human relationships.

Everything. That's right. It is so detrimental.

Can I just say something about these tech executives and companies offering this as a way to address the loneliness crisis? So there's a Yiddish word called chutzpa. And chutzpa means nerve. You've got a lot of nerve The audacity. The audacity, yeah. The classic comedic definition of chutzpa is a boy who murders his parents, and then he asks the judge for clemency because he's an orphan. Okay? So that's chutzba. Now, Imagine that you're Mark Zuckerberg. You quoted him before. Mark Zuckerberg was the executive who said, Well, I read that people on average want 15 friends, but they only have three. So we're developing these AI companions to fill that void that we created by raising everyone on Instagram. So the chutzpa of these people, we have to really change the way we think about them. We thought about them as gods and saviors early in the Internet phase, and the things they created were magical. But we have to change our thinking about them and see just the massive destruction that they already wrought on our children, our society, our democracy. And it's just the beginning. Ai is going to make this so much more intense.

When you hear these tech leaders, I love hearing Jonathan talk because he just goes there and I'm always way more We're tempered. And I love it. It's emboldening me to go there.

I'm being to get angry. I don't really get angry, but in the last year, I'm getting angry.

I love it. So the way when you hear all of these various tech leaders speak, they will always say, They speak to the issue. So I've heard many of... For a research for my second book, Botbrain, I've heard... I've been listening to a lot of Sam Altman's speeches or panels, and he will always say things like, Yeah, privacy is a major issue, or, Yeah, people, one million users a week talk about suicide on ChatGPT. Yeah, this is an issue. And so they address it or they speak it. And so you think, okay, there's going to be some solution. And often the solution is, yeah, society, we're going to have to figure this out. So the burden of responsibility is not on the developer.

The harmful externalities get foiced on the rest of us. Too bad. You guys figure it out.

You said in the last year, you're getting angry. Yeah. Why in the last year?

Because I was so deeply immersed in the book and the writing of the book and trying to understand the numbers and the graphs and the trends and the studies. And that's all very abstract. But then since the book came out, I have had so many conversations and I've met so many of the survivor parents. Just for example, I I was in London. This was just so unbelievable. I was just in London two or three weeks ago, and I met Ellen Groom, I think was her name. Her son Jules was found dead. Happy kid, found dead, strangled. It sure looked like It was the choking challenge, 13-year-old boy. Everything looked like the choking challenge on TikTok.

What's the choking challenge?

It's a challenge where kids are challenged to cut off the circulation to the point where they pass out. But then I think they're supposed to try to film themselves waking up after they've passed out. And of course, if you don't do it exactly right, you die. And so we don't know how many have died. Hundreds, for sure. We don't really know. Because you find a kid dead, you don't know what it is. If you don't have the code, if you don't have the password to get into your kid's phone, you can't get in. And so I think she was able to get into the phone, but she couldn't get into his TikTok. And she went to Delaware, she went to sue to demand that TikTok release. What was he watching when he died? And TikTok says, Oh, privacy Oh, no, we won't release that as if they care about privacy. Then in the courtroom, this was what was so disgusting, in the courtroom, in Delaware, this British woman coming over, trying to get some justice, trying to at least get some information, the lawyer for TikTok is trying to suggest that your son was depressed beforehand.

He was going to be suicidal. Basically, even if he was watching TikTok, that was just a correlation. Tiktok didn't cause it. He was going to die anyway. It's just so disgusting the way these companies treat the parents and the kids that they're crushing and stepping on. The more I see this, the more I realize this is a level of cruelty that goes far beyond the tobacco industry. The tobacco executives, they had to go home at night, but they never saw during their work day, they never saw children suffering. They saw people dying, middle-aged and older, but they never saw children suffering. The social media executives, they have to go home knowing every day that millions and millions of kids have been cyberbullied, sextorted, shown eating disorder videos, many have committed suicide. They have to go home knowing that, knowing that they designed it for addiction, knowing the kids are addicted and lying about it. So yeah, I'm getting angry.

And in their own homes.

And in their own homes, the hypocrites don't let their kids do it. That's right. So yeah, I'm getting angry.

You talked earlier about deleting these apps from our phone. I probably should have represented the rebuttal, which will be, well, I need this for my business. Increasingly, people need TikTok to run their businesses. And I imagine there'll be a lot of people who will be listening right now. I guess I'm in a slightly different position because I have options. But for some people that are running small businesses, what do you say to those people? Yeah.

So this is part of the reason I focus on the kids, because for the kids, it's totally clear what we need to do. Raise the age, they should not be on it. These are adult-only platforms. For adults, A, I'm very hesitant to tell adults what they should do or what they have to do or pass laws blocking people. I'm hesitant to do that. And I totally see that for businesses, it is useful. I use X and Instagram and LinkedIn to get my work out. These are very powerful tools for adults. The only real solution for the adult problem is going to come from market competition. It's going to come from, imagine if there was a social media app that was built from the beginning for trust. Because what are the places that didn't get in shitified? Ebay, Uber, places where you're dealing with strangers. You don't know the name of your driver. He doesn't know yours. You know first name, that's all. But the The company knows. The company has know your customer rules, know your driver rules. So you can have social media apps that are built for trust so that if a driver tries to sextort or sexually harass a customer, that driver gets fired.

Well, just this week, though, there was that big lawsuit with that woman, and her Uber driver raped her.

Okay.

And now it's slowly coming out that Uber has patterns of covering up certain. So hopefully that will change. Hopefully this was a landmark lawsuit, and now there'll be more accountability.

But the fact that we all let our daughters get into Ubers with strange men from around the world that we don't know. I take Ubers everywhere. So it means in general, the system works. Of course, yes, there are places where they're not careful. And so what I'm dreaming of is that someone will come up with a platform that has no your customer rules. There are no bots, there are no foreign intelligence agencies manipulating us, and you can trust what's on there. You know that it's real, and that there will be an alternative. I'm not sure what the monetary model would be at the beginning. Subscription generally seems to be the least corrupted, whereas selling advertisements as OpenAI is now doing, is the most corrupt. It's going to force them to maximize their engagement. I understand business can't just boycott these. There has to be something. But I think there will be better ones coming out.

I I think right now as a stop gap, while these social media companies, their feet are held to the fire, there are things that we can do in the now. So the things that I talk about all day is how to create boundaries and so that you can protect your mental health, stay informed, run your business, but then be able to not have all of those deleterious effects to your brain and your body.

It's quite difficult. I see both of your perspectives on this.

It's quite difficult. I'm only talking about adults. For kids, as a mother, I have- Even for adults, I find it difficult. We have a zero screen policy in our home.

It's like trying to navigate through the world and avoid processed foods. This is probably even more compelling because it's in my pocket all the time. I need it for other things, and it's just one reach away. Boundaries, I think I could build a discipline to create boundaries. But I've sat here on this podcast for many, many years I'm listening to neuroscientists tell me, Steve, don't put your phone in your bedroom. That's right. Keep it out of your bedroom. And I'm still waking up, and it's the first thing I look at with one eye open, and then I'm going to bed, and I'm doing the whole revenge thing that you just said at night time. I'm so glad you're given... Because I will finish a hard day of work. It might be 11: 00. And then my partner is waiting for me. We're going to have some time, but I want some me time. So there I am, I'm on short form video scrolling till 2: 00 AM in the morning. I'm like, What the hell? And then I wake up late the next day. My diet's worse because of my sleep was worse. It's all worse.

My relationship's worse. I didn't spend time with her. I'm going, What the hell just happened? I'd got nothing out of that scrolling session.

It's like that revenge by a temp for a crested issue.

It's teenage. It would be so much better off if you would watch Netflix or a movie that you Most of those problems would go away if you would make that me time be watching something long and with some quality of the production.

Or let's take it a step further and not do anything and just sit there. Sit there on your couch. We talked about boredom very briefly, but So we have- That's torture for this generation. It's torture. But it's also we still have a capacity for boredom, meaning we, as the human brain does, but we just don't allow ourselves to get bored. And so when you're thinking about that art, the lost art of pondering and just sitting there, I think, I don't know if it was Steven, you or Jonathan said when you're in the car, I remember as a little kid, we did road trips. Yeah, road trips with my family. And all you would do- You make up games. Just make up games, look out of the window. You become creative. We had lost... Yeah, We've lost that. And so there's this thing called the default mode network, which I think is important to think about right now as we're thinking about AI and what's going to happen and how it's going to hijack our sense of attachment and attention. So the sense of meaning and purpose, right? If you ask people right now, most people will say, I'm a keynote speaker, so I speak all over.

And when I ask people, the word that comes up over and over is a sense of horizonlessness, adults.

Oh, interesting.

People feel like they have nothing to look forward to right now. The human brain needs something to look forward to. That's how we're wired, progress in all ways. And so right now there's this sense, and it's not just now, it's been for the past several years, after the pandemic, specifically, and during the pandemic is when it really changed how we started thinking about the future. And so we have this sense of, what's the point? What's the point of working hard now? What's the point of doing whatever? Because it's like, I don't really see a future for myself. And so I think that along with this fragmented attention, our loneliness. Boredom might be the antidote. It's a way to reset your brain. And the reason is because we are living through this polycrisis. It's the era of the polycrisis. And polycrisis simply means that there's something happening everywhere at all times. And we, with our devices, this high tech device that plugs us in everywhere, our brains are getting fed real time, on the ground information. And so while all of this has evolved, technology now with AI chat bots, your amygdala has not. And so it feels like when something is happening, whether it's far away or close by, your amygdala has that same reaction.

Now, if you were to not engage in revenge for procrastination, put your phone away and just hang out, maybe drink a cup of herbal tea like old school, play a board game or something, or just allow yourself to get bored. That hyper activation, hypervigilance, you might be able to come back down to baseline. That default mode network will start working in the background. You might develop a greater sense of meaning and purpose.

Probably today. And then life is going to happen to me again and boom, I'm back into it.

You could create a practice, a cultivator practice.

I sit here interviewing neuroscientists and I go, if I still can't crack it and I have all the information and advice and hacks and tips and tricks and resources, and I can decide what time I wake up. I've got all this privilege and I can't crack it. I go, it's going to be really difficult.

Let me offer a way of thinking about this. In my first book, The Happiness Hypothesis, there's a metaphor in there. It's about 10 ancient ideas, and I use a lot of metaphors to explain ancient ideas about psychology and whether they're true. The first chapter is on how the mind is divided into parts that often conflict, like a small rider, which is our conscious reasoning, on a very large elephant, which is all the automatic processes that happen, that we don't see what's happening, we We just feel the results, intuition and emotion. Psychotherapists tell me this is an incredibly helpful metaphor with their patients because it explains, and there's a quote from Ovid in there, I see the right way and approve it, alas, I follow the wrong. So I know I should go to bed, as you say, but yet for some reason, I'm not going to bed because our brains are 500 million years old. They work on automatic processes. These are animal brains. And then very recently, we got language and we can reason things out, but the parts that do reasoning don't control behavior. And so really, the elephant is what largely guides our behavior, our automatic processes.

And your phone, as I said before, BF Skinner is in your phone. Your phone is a behavior training device that trains the elephant. And that's why you often do things with your phone that you don't want to do. And this is why I'm so insistent that we all have to get all of the slot machine apps off of our phone. That is, the original iPhone was an amazing tool. It was a Swiss army knife. It had a telephone, a browser, maps, a music player. There was a flashlight. There was no app store. There were no push notifications, 2007, 2008, it's just a Swiss army knife. There's no problem. Now, I'm very lucky in that my iPhone has always stayed that. I'm always on a computer, so my attention problems are on my computer. But my phone, because I never had any addictive apps on it, except during the crypto craze where I played around with it and I got hooked and I was checking 50 times a day and I saw the addiction. So once I got rid of that and lost all the money that I was willing to lose, once I got rid of that, my phone has no addictive power over me because when I see it, it's not a slot machine.

Hey, come back and play, come back and play.

So your phone right now on your personal device, you don't have any social media apps or anything like that?

I do have Twitter, but I never check it there. I never use that on the phone. Now, texting an email is a little bit like a slot machine, but it's very mild. So this is, again, this is what works for my students. Just get the slot machine apps off your phone, and then you'll find that then you could even have your phone near you when you go to bed. But if you've got addictive apps on your phone, you can't have it when you go to bed. Angela Duckworth, the woman who gave us the concept of grit, she has this amazing graduation speech at one of the schools in New England, and she says something like, Where you put your phone at night may become the most important decision you make in your life. What she means by that, it's not that simple. If you can use behavioral control and change the stimuli, if you can do that, then you're going to be okay. But if not, the phone is going to take your attention, you're not going to amount to anything.

All I had to do was brain dump. Imagine if you had someone with you at all times that could take the ideas you have in your head, synthesize them with AI to make them sound better and more grammatically correct, and write them down for you. This is exactly what Whisper Flow is in my life. It is this thought partner that helps me explain what I want to say. It now means that on the go, when I'm alone in my office, when I'm out and about, I can respond to emails and Slack messages and WhatsApps and everything across all of my devices just by speaking. I love this tool, and I started talking about this in my behind-the-scenes channel a couple of months back. Then the founder reached out to me and said, We're seeing a lot of people come to our tool because of you. We'd love to be a sponsor. We'd love you to be an investor in the company. I signed up for both of those offers, and I'm now an investor and a huge partner in a company called Whisper Flow. You have to check it out. Whisper Flow is four times faster than typing.

If you want to give it a try, head over to wisperflow. Ai/doac to get started for free. You can find that link to Whisper Flow in the description below. We asked our audience how many of them thought they were addicted to their phone, and roughly 85% of respondents, the Diocese audience, describe themselves as being very or completely addicted to their phone.

Wow, very or completely. That's a surprise. I didn't realize it would be that high.

You can do a test. For people listening, if you want to say, How addicted? And by the way, we're using the word addiction very loosely in our conversation. And so what we're really talking about, because there is in terms of medical, clinical syndrome, when you think about addiction, there's certain criteria. And so what we're talking about is overuse or overreliance on your devices.

Compulsive overuse that interferes with other domains of life.

Yes.

And if that is an addiction, I don't know what is.

And so when you're thinking about, am I addicted to my phone? Do I have... Am I really... The very simple thing that you can do. I did it myself, and I was like, I know, again, like you, Steven, know all the science still was really difficult. You have all the access, and it was still difficult. And so all you have to do is you just take your phone, you put it in another part of your house or apartment or whatever, and give yourself a couple of hours when you know you're going to be home or you're not reliant on your phone for work or whatever. An hour, two hours, three hours, and just have a piece of paper, old school. A piece of paper and a pen with you. And every time you feel that compulsion of like, I want to check my device, you make a mark, you make a mark, you make a mark. And just to see. Because some people say, I'm surprised that your audience said 85 %, because most people would say, I don't know if I'm really addicted. And so I like that there's that sense of self-awareness. But if you're thinking, I'm not really that addicted, you breathe in an hour, 960 times a minute.

And you may notice that you want to have that compulsion to check 960 a minute or thereabouts because we all have that sense of reliance on our devices. So that's a really quick way that you can check to see, Am I relying on my device?

Are you addicted to your phone? No. Under that definition?

Because of the line of work that I am in, I can very quickly... I have certain tells when I know... I call them the canary in the coal mine, right? I think we talked about this the last time I was here. I can very quickly tell when I'm starting to get that feeling of addiction or compulsion, and so I course correct early. But that's only because I know the science and I course correct. I'm definitely addicted. I keep my phone outside. I walk the talk. I keep my phone outside my bedroom. It is not within arm's reach. I grayscale my phone during periods of deep focus during the day when I have a deadline, I have to get things done and at night, so I avoid revenge, bedtime procrastination. But sometimes it happens. I'm a human. So this past week, not to be a real downer, but there have been things that have been in the media the past week that have been really challenging, especially as a woman. And I have found myself with the primal earth to scroll. My amygdala has been triggered. I have been going down rabbit holes, and I wouldn't ordinarily do that.

I give myself grace, too, and have a sense of self-compassion. Do you feel like you're addicted to your phone?

No, I'm not at all addicted to my phone because I don't have any slot machine apps on it. But I really want to question... You made a distinction that many scientists do, which is, well, we can't quite say it's addiction because addiction is certain biochemical pathways based on heroine and addictive substances. But I believe that this is one of the meta-talking points that they are able to push that we can't call it addiction. It's different.

I'm not trying to have meta-talking point.

I'm sorry. You and I are total allies on this. We see the problem. I All I mean is we're supposed to be very careful about using the word addiction. But you had Anna Lemke on, and she was very clear in her practices, now it's overwhelmingly digital addictions. All of this is working through dopamine. If you feel Compulsive use, definitely dopamine. So it's most of the same brain centers as it is for heroin or crack or any other drug. And it's the same effects. That is, it's compulsive use where you don't want to do it, you want to change, but yet you find yourself doing it and you have withdrawal effects. And people have terrible withdrawal effects when they're heavy users of these things and they stop. And so if it walks like a duck and talks like a duck and swims like a duck, I'm going to call it a duck. In fact, that's what they call it. So I just want to read one more quote. Again, the quotes are just so astonishing. Some meta-researchers, one of them says, It seems clear from what's presented here in this internal study that some of our users are addicted to our products.

That's their word, addicted to our products. I worry that driving sessions incentivises us to make our products more addictive without providing much more value. How to keep someone returning over and over to the same behavior each day? Intermittent rewards are most effective, think slot machines. Reinforcing behaviors that become especially hard to extinguish even when they provide little reward or cease providing reward at all. Just imagine an industry that has caused 85% of people to feel that they're addicted.

And not calling it addiction.

And not calling it addiction. These people are having their lives diminished, their relationships diminished. I'm trying to convey is we're We're seeing the destruction of human capital, the destruction of human potential, the destruction of human relationships, the destruction of connection, the destruction of sense of meaning at a scale so vast. I don't think people are capable of comprehending it. I now believe this is affecting most human beings. These industries, these few companies have damaged the lives of most human beings. We don't have good data from the developing world, but certainly the developed world, wherever kids are going through puberty on touch screens, you have this constant fighting over the screens, over the technology, and you have these diminishing outcomes, diminishing cognition, diminishing sense of purpose in life.

Only to get worse with the AI chatbot.

As AI comes in, it's going to get worse. Unless we act, and we've got to change course in 2026. We don't have five years to study it. We've got to stop this now in 2026.

Are you concerned at all about the way education is going for children? Oh my God, yes. It appears that maybe might- EdTech is big tech in a sweater, as they say. Because I was almost imagining a future where my future kids are going to learn their curriculum from an AI chatbot because I can imagine the case. Cheaper, more personalized, more convenient. It's going to know if my son's It's going to know Timmy. It's going to know Timmy's brain, and it's going to know how to make him pay attention and what he's interested in and what he's not. So are you concerned about this or is this a good thing?

There is definitely a use case for EdTech. If there could be a device that only did math tutoring or only did tutoring, and you couldn't watch videos on it. I'm totally open to believing that that can speed up teaching. But here's what's happened. We put computers on everyone's desks around 2014, 2015. We used to think in America that it was an equity issue, even back to the '90s. The rich kids all have computers, the poor kids don't. Let's get philanthropists to buy computers for school districts that every kid can have a computer on their desk. Okay, now what is a computer? It's a play device. It does everything. Kids use it at home. They watch videos, they do all sorts of things. You put it on their desk and you tell them to do math homework, what happens? It's mostly short videos. That's what research is showing. It ends up because they don't block YouTube. They might say, Oh, we block porn, we block video games. They can get around all that. If you let them do YouTube, it's YouTube Shorts, which is TikTok. What happened to test scores in the United States? From the '70s through 2012, they were rising.

We actually were improving what kids knew, what kids learned in the United States. We have very good data The National Assessment of Educational Progress goes up till 2012. Then by 2015, it starts going down, and it's going down before COVID, and it goes down more during COVID. Everyone thinks like, Oh, it's COVID. But it started, the peak was 2012, and What's happening, what we now can see, is that the top students, the very best students who are the ones with executive function, they're the ones who can pay attention. If you put a computer on that kid's desk, he's not destroyed by it. He can actually still learn. But the bottom 50% cannot. So all of the drop in educational stats is the bottom 50%. The bottom 50% in terms of capacity to pay attention, their education is being devastated. And that's what happened when we put laptops and we put Chromebooks and iPads on their desks. We spent hundreds of billions of dollars on this stuff, and it has damaged education. And if we'd spent a quarter of that on teachers, we would be in such better shape today. So we made a colossal blunder with EdTech in the 2010s, and now we're about to do the same thing again with AI.

Again, maybe there are apps, maybe there are applications that will be great, but we've got to put the burden of proof on Silicon Valley. We've got to say, You guys have to prove that this stuff is effective and safe before we let it in. We are not going to let you just say, Hey, let's just flood the zone. Let's give it to everybody, and then we'll wait 10 years and see what happens.

That brings up this study that I have in front of me here, which was a 2022 study, a Munich study, which tested the idea of brain rot, which I believe was the Oxford Dictionary Word of the Year, 2024. What they did is they gave 60 participants a test, then a 10-minute break, and then another test. During the break, they either rested or used TikTok, Twitter, or YouTube, and the results showed the following. The TikTok group, so they had a 10-minute interval to do anything, and this group got TikTok to look at, their memory accuracy dropped from 80% before the break to 49% after the break, a nearly 40% decline just from a 10-minute break. In contrast, the Twitter and YouTube groups showed no significant change in the Munich study. There's an image I'll throw up on the screen. Results from the Munich study showed a 40% drop in perspective memory accuracy in the TikTok group after a 10-minute break, which is unbelievable. It's unbelievable. What the hell is going on there? How can a 10-minute TikTok break drop my memory accuracy by 40 %?

Tiktok is brain rot.

What's going on?

There's so much going on in the brain. So when you're thinking about... Here's the thing. Brain breaks are not nice to have. They're actually essential for your brain. And so we talked a little bit about that default mode network and what happens to it. When you're engaging with your devices, and that's not a brain break, that's activating all of the aspects. So it's activating your amygdala. It's dampening or decreasing the volume of your prefrontal cortex. It's creating that reward system, the dopamine hit, those addictive behaviors. So it's only when you're thinking about memory planning, what was the metric here? It was memory, right? That was the metric that they were using to study. And so when you're thinking about working memory or cognitive function, complex problem solving, this is all prefrontal cortex. And so when you're engaging with TikTok, 10 minutes, five minutes, whatever it is, you are dialing down that biology in your brain. And so, of course, you're going to see changes, and you're going to see the flip side, increased hypervigilance, irritability, distractability, fragmented attention. It's just, again, this is not to say that this whole conversation, or when you're reading studies, you might say to yourself, What's wrong with me?

Is there something wrong with me? Is my brain broken? Am I weak? It is not you. You are not alone. It is not your fault. It is the biology of your brain doing exactly as it should. So we talked about the amygdala and prefrontal cortex here. Your amygdala is not wrong or broken. It's by design. You're supposed to think about your immediate needs, survival, self-preservation. And so when you're on the algorithm, we know we talked about certain, or maybe we didn't talk about it, certain content that you see on TikTok and others that When it's reactionary, words like FOMO or rage bait, these are not neutral terms. When you're engaging with these social media platforms, it's not something neutral, it's not passive. It is an active biological process in your brain. So this study, it's not surprising. It is actually exactly what you would expect to happen to your biology if you had this what we call in medicine, this intervention. It's stimulating exactly what it's supposed to do.

I'll just add on to what Addidi said. That there are many medical conditions where you can't just go to the patient and say, Why do you think you got this cancer? I think it's because I ate a lot of chocolate when I was... Whatever. When the is separated from the effect by 30 years, then you don't expect the patients to have insight into the cause of it. But when the outcome is separated from the input by seconds and you have literally millions of chances to observe the co-variation, the patient is really, really accurate. In fact, the patient really knows what's going on. I think the deciding factor here on this big debate about, Oh, is it just correlation or is it causation? The deciding factor for social media and for a lot of these tech innovations, including video games and gambling and all of that, should really be the kids. If the kids say, This is bad for me, we should take their word for it, given that we also have correlational studies, random control trials, longitudinal studies. We have so much other data. But given that the kids themselves, they call it brain rot, they call the material brain rot.

My students tell me it's a huge obstacle to them doing their homework. Because one of them said, I pull out a book, I read a sentence, I get bored, I go to TikTok. So if they're telling us that this is damaging their ability to pay attention, they feel it, they feel the loss. We all feel it. Well, many of us have noticed this. Then I think this is pretty decisive evidence that this stuff is bad for cognition.

And it has long term consequences. So it's not just that in the moment, right? So there was this case that was all over the media, a college student. I'm sure you're familiar with the case. And this young woman was on TikTok experiencing brain rot. And then some TikTok algorithm took her down to this place of, you should take an edible. It'll help you. So you can go to class.

Oh, wow. Prescribing drugs.

And you could go to class and you could be more alert. And so she did that. And then it continued on and on. And then she developed a dependence on edibles and then checked into rehab. And only when she focused on analog activities like guitar playing and a couple of other things that she started doing is when... And removing the stimulus, the TikTok algorithm, is when she started to improve. So it's not just in the moment, Oh, I can't remember something, or I'm more irritable. These sorts of things compound and the long term sequela or the long term effects can be quite damaging. That's just one example.

In your book, Then, Anxious Generation, Jonathan, the subtitle here is how the great rewiring of childhood is causing an epidemic of mental illness. I was looking at some of these graphs of different mental illnesses, and they're increasing. One of them that's increasing is ADHD. I was diagnosed with ADHD maybe about a year ago. And And when we're talking about short attention spans, the name attention deficit, hyperactive disorder, I believe that's what it's called, sounds a lot like what we're talking about. Is there a link, do you believe, between the increase in diagnosis of ADHD and the frying of our brains with short form video and social media.

Yeah, I suspect that there is, but here's what I can tell you I learned while writing the book. I looked to see if there were studies indicating That heavy use of social media and video games and all the electronic stuff caused ADHD. And when I was doing the research in 2023, I did not find evidence that it will give a kid ADHD, ADHD, who otherwise wouldn't have it. What I did find was evidence that for kids who have ADHD, when you let them have the devices, the video games, all that, their symptoms get much worse. Because it is a major achievement of young adulthood to be able to pay attention, to develop what we've been calling executive function, to be able to make a plan and decide, Oh, to reach the plan, I have to do this, and then I do this, and then it might be a long time before I get here, but I will keep going and I will keep my eye on the prize. I assume you're saying it's a little harder for you to do that. I mean, that's what ADHD means. How do you experience as ADHD?

Well, if I think about school, I couldn't pay attention in school for very long, and that meant that I was always in the expulsion room, and then I was expelled. And then that's I feel like it's got worse as an adult. In my opinion, my relationship with my phone has made it much worse, where really I can't pay attention to many things for a very long time. The exception to this is I can do deep work for many, many hours without me thinking. It's almost a bit of a contradiction.

When you are extremely motivated, I assume. When I'm extremely motivated. When you're really into it, you can be into it. That's right. But a lot of work isn't that. A lot of being effective in the workplace is not you're following your passion. Right. Adhd kids, they can zoom in because they're getting the dopamine. They're getting the dopamine from this thing. But a lot of work isn't like that. And these kids are not going to be able to do that. So actually what you said, it fits perfectly with what I found from those Dutch studies. If you did have, whether it's a genetic or whatever Whatever the predisposition is, this environment has made your symptoms worse. Now, of course, ADHD kids can be incredibly creative. They are often very successful. But my fear is that the pathways to success that they used to take might be blocked if they basically are just scrolling all day long and not able to pay, not able to have real life experiences.

And relationships are like that, especially romantic ones.

It's an interesting thing that you bring up, Steven, because there is an increase in adult onset. When adults diagnosed with ADHD, because typically we think of ADHD as a pediatric condition or young adults. And so increasingly, we're seeing more and more adults who are in their 30s and 40s, 50s, sometimes, even 60s, who are being diagnosed, newly diagnosed with ADHD. And so that's an interesting... There's so many reasons. It might be that they had it all along and they were diagnosed. And so what is going on there? That would be a future podcast episode for an ADHD expert of what are the drivers of why are so many adults being diagnosed with ADHD?

Or maybe even just the symptoms looking very similar.

Yeah, that's right.

You talk about popcorn brain, Aditi.

Yeah. So we've talked about brain rot and the primal ursula scroll and popcorn Popcorn Brain is an offshoot. It's part of the same family. And so what happens is it's a term coined by a psychologist named David Levy. And what happens with Popcorn Brain is that you... And we all have it. And so it is a societal phenomenon when you spend too much time online and you are over stimulated. And so it is hard for you to spend time offline. Offline feels slow, boring, because things are moving at a much slower pace. And so popcorn brain is the sensation of your brain popping. It is not actively popping. It's not like your brain cells are popping, but it sure feels like it. And so your primal urge to scroll primes your brain to develop popcorn brain. You are more at risk for developing popcorn brain when you feel a sense of stress because of that primal urge to scroll. The differentiator between brain rot and popcorn brain, again, these are societal terms that we're calling for a constellation or a group of symptoms, right? And so the difference to me is that popcorn brain is ubiquitous.

It's everywhere. It's like We all have it, and it's happening all the time because of the modern age and a lot of the things that we talked about. Brain rot is a little bit more specific. It's a little bit more well-defined, so it has certain features. We call it the biopsychosy social model when you're thinking about a particular medical condition or an entity. What are the biological factors? We talked about what defines brain rot. It's a change in brain waves, a change in brain regions, the amygdala lighting up, and the prefrontal cortex being quiet. Psychological factors, we talked about attention, complex problem solving, impulse control, and then the social factors, loneliness and others, so compulsion. And so I would say And so popcorn brain is something that we all suffer from, and brain rot is something that is very specific. The other thing that we haven't talked about that I would love to... Because so much of our conversation is like, doom and gloom, right? It's like, blah, blah, blah. One thing that I would like to say is that when you hear the term brain rot, it seems permanent because rot, it connotes deterioration.

That's it. It's one-sided, it's one way, and that's it. But in fact, popcorn brain and brain rot are reversible conditions. So it is not- In adults. In adults.

If you've gone through puberty with it, it's not so clear.

Yes, in adults. And my work focuses on adults. And so if you experience brain rot in your 30s, 40s and beyond, it takes time. It takes eight weeks for your brain to rewire itself, give yourself time. A sense of self-compassion is really important. But there is a sense of it being able to be reversed. So it's not so much a brain It's not a fixed trait, but rather a brain state. So I think it's important to offer that hope.

What is an adult brain? What age is an adult brain? What age does my brain stop growing in the way where it's reversible?

Traditionally, it was thought that puberty is the period of super rapid brain change, and that begins early teens, sometimes even before 10, and is mostly over by mid to late teens. But then the prefrontal cortex, which Aditi was talking about, which is so important for impulse control and executive function, that doesn't finish myelinating. Myelin is the neuron that you get a a fatty sheath, like an insulation that locks down the circuits and makes them more efficient. That doesn't stop until around age 25 is what we've always said for many years. But you're telling me that there's new research showing that. Tell us about that.

So all this time, we've always said that the prefrontal cortex is fully formed and fully functional at the age of 25. And so when you're talking about impulse control and all of this stuff, but there was this really interesting study. I'll send it to you. It It looked at, I think it was 1,000 people from age zero, so birth all the way to 90, so the entire population. And it found five... It looked at lifespan and said there are actually five stages. So first is childhood up zero to age nine. During this time, your brain is not very efficient, but it's really growing and changing, but it's not really efficient. Nine to 32 is considered adolescence. And so 32 is when adolescence ends, apparently, according to this research.

I mean, you're most of the way done by 25, but there's still some there's some flexibility even after that.

And then the next stage is from 33 to, I think, 63. 66 is like adulthood. Things are very stable. Learning is stable, and it's efficient, and things are doing well. We're productive. Yes, '66 to '83 is early aging. And so that's when you see some of the age-related changes. And then '83 plus is late aging. The main finding was that it was all over the news. It was like, adolescence goes until 32.

So I'm 33, so I'm.

One year out. I'm cooked by now.

When you wrote this book, Jonathan, The Anxious Generation, it's had a big impact on the world in a way that I think any author might dream I'm of. I know this in part because I sit on this podcast interviewing really interesting people all the time. And even this morning, when I did an interview across town with James Sexton, he talked about this book twice. And laws have been changed around the world inspired by this book, and we're actually seeing an increase of laws in the UK. I mean, Australia just banned, I think, social media for people under 16.

Up to age 16, yeah.

You met with Macron, right? Yeah.

Could you ever have imagined, and actually, what does the success of this book say about society?

No, thank you for that question, because I do tend to get, as you've heard, I'm extremely alarmed about these trends, and these are gigantic threats beyond what anyone can imagine. But here's the amazing thing, is that we can reverse this for almost no money, and it's completely bipartisan, and it's not that hard to do, and we're doing it. And so what happened was I wrote the book as an American, assuming that we don't have a functioning legislature The Congress can be stopped. We have a vitocracy. The social media companies can stop anything in the house. So I wrote this assuming, We'll never get legislation, so we have to do this on our own. And I proposed four norms, no smartphone before high school, no social media before '16, phone-free schools, and far more independence, free play responsibility in the real world. So four norms. We can try to do this with collective action locally at the school level. Two things that surprise me. One, are that immediately, governors from red states and blue states started reaching out to me. Our states actually function. Our states have governments that are accountable to the people that are trying to get good results.

And so this has been a totally bipartisan issue. Sarah Huckabee-Sanders from Arkansas was one of the very first, Cathy Hochul also. And it tends to be more female legislators and governors or spouses of Heads of State. The book really spoke to moms because moms around the world, they felt the kids being pulled away. I believe they felt it viscerally more than the dads did. Also, the dads like the video games. They're a little more pro-tech. So I think the moms I felt the pain more and took it more personally. So when the book came out, mothers around the world jumped into action, formed groups, pushed for legislation, and changes began happening. I was in Davos and then London and Brussels two weeks ago. What I saw was a complete sea-change in the world's thinking about how we need to have age limits on social media and other tech. Here's what I think just happened. It's so cool. It just dawned on me, literally while I was in London. I was pushing on open doors everywhere. Wherever I went, people wanted to do this. I went to the EU, they want to do this. What is happening?

What I realized is this. Steven Pinker has a book out last year called When Everyone Knows That Everyone Knows. It's about the immediate change in a social system when private knowledge, everybody knows that the Emperor has no clothes, everybody knows that this ideology doesn't work, everybody knows that, but they don't all know that everybody else knows it and that everybody else knows That. And so in the Emperor's New Clothes, everybody thought, I don't think he has any clothes on, but maybe only wise people can see it. But when the child says, The Emperor has no clothes. And then in the Hans Christian Andersen story, it says, And the people began whispering to each other, and then they all cried it out in unison. And that's what happened when Australia's law went into effect. So I believe that December 10th of last December was the global turning point in the battle to reclaim childhood. If we reclaimed that, we move on to our attention and adult life as well. What happened on December 10th, the Australia law went into effect. The sky didn't fall. People weren't locked out of their accounts. All the companies complied. They shut down five million accounts for Australia's three and a half million kids that were underage, two and a half million kids.

The sky didn't fall, and there was a lot of news coverage around the world of what Australia was doing. A lot of the news coverage included opinions from the writer saying, Why can't we do that? Hey, let's do that here. When everybody saw that everybody was looking at Australia and saying, Let's do that here, then everybody knew that everybody knew that this is just completely bonkers to have children being raised on social media platforms, talking with anonymous strangers and being fed algorithmically curated garbage. I believe that that's why 2026 is going to be the year when at least 15 countries are going to commit to passing an age minimum law. In 2025, It was one, Australia. Now we already have Indonesia. Their law goes into effect in March. I met with Macron in Davos, and a few days, he was preparing to push a bill through the assembly, and he got it. He's the first in the EU, but a lot of other countries in the EU are going to follow. The whole EU is likely to do it. So yes, I am incredibly alarmed about how big this problem is, but I'm incredibly inspired that the whole world is rising up to do something about it.

We actually can control our fate. And that was not clear before December 10th.

Bravo. As a mother, that was the first thing I said to you. The first thing I said to you was, Thank you as a mom for changing my family's life.

Thank you, Lini.

It's a really special accomplishment, Jonathan. There's no real words that I could say that could quite capture the long-term impact that that's going to have on Billy millions of people's lives, and not just the direct, but also the indirect in all the ways we've described their ability to form connections, to fall in love, to find meaning and purpose in their lives and their neuroscience, and therefore, the neuroscience of their children and their children's children and so on. It's a really overwhelming accomplishment.

It was a bizarre situation that I walked into with the unique abilities of a social psychologist. That is, Everybody was upset about this. Everybody could see it, but they thought, Well, this is my problem, or in my family, we have this problem. I came to this with fresh eyes. My dissertation was on moral development. I'd studied adolescent behavior longer ago in my career, and I've written about it in all my books, so it wasn't totally new to me. But I came into the field of social media studies around 2018, 2019, I really immersed myself in it. It was like you walk in and immediately you see, Wait, this is a trap. People are on it because people are on it. The kids are complaining about it. Everyone's complaining about it. The only reason they can't get off is because everyone else is on it. I think I was able to see that. Then also COVID confused us for a few years. It wasn't until COVID was in the rear view mirror that it was possible for everybody to say, Wait, this is crazy. I was incredibly lucky in terms of the timing. My book happened to come out in March of 2024, just as the world was ready to see, Wait, what have we done to our kids?

Let's undo it.

And you said you're now focusing more on short form video.

Yes. In studying older Gen Z, these are the people who went through puberty on Instagram. If I could just lay out that it's very important to get the timing, that everyone understands the timing, because this is what you mentioned, the Polycrisis before. The poly crisis, I believe, begins between 2010 and 2015. Here's why. We've had the internet for a long time, and it was marvelous. We love the internet in the '90s. It's going to be the best friend of democracy. Then the iPhone comes out. It's amazing. Oh, my God, there's so many things. Everything seems great. Okay, so in 2010, almost all of us have flip phones. The iPhone is spreading, but it's still mostly flip phones. Teens are all on flip phones, basic phones. We call those people millennials. If you were born in, say, 1990, and you start puberty in 2002, you're done by 2008, so in there. If you got through puberty before you got on Instagram, you're a millennial. Whereas if you're born, say, if you weren't after 1995, but let's say if born in the year 2000, you begin puberty in 2012, and you're not done until 2016, 2018. So in 2010, everyone has a flip phone with no front-facing camera, no high-speed internet.

You have to pay for your text, so you use it to call people and to text them, and that's it. It was a communication device. That's why the millennials have good mental health. They are the last mentally healthy and successful generation. But if you're Gen Z, you got 2012 is the year that now most people now have a smartphone. It's the year that Facebook buys Instagram. They don't change it at first, but that's the year that all the girls go on it. Everyone now has high speed data, front facing camera, came out in 2010. By 2015, we're in a radically different world. For children's development, it's now radically different, much more hostile to human development. That's what we did to Gen Z, and now we're doing to Gen Alpha. For politics, it was crazy for all sorts of reasons in every decade, and especially in the early 2000s. There's a culture war going on. There's all kinds of stuff going on. But it was when everyone has, really Twitter was the biggest perpetrator of this. When everyone has Twitter and everyone's checking all the time and anything can blow up, you described the way there was variants on TikTok.

If you get it just right, it can blow up, you can have huge impact. If democracy is a conversation, when it moved from newspapers and and even simple web bulletin boards, when it moved to super viral, retweet buttons, all of that, that's all 2010 to 2015. So that's why since then, everything has been insane, and it's going to just keep getting more insane. And that's why I believe we have this poly crisis because there's more to it. It's not just the technology, but I believe the transformation of our connection and our information flow and our addiction, all of that is radically different by 2015 compared to how it was in 2010. And now everything else builds on top of that, I believe. What do you think? Do you think that makes sense?

I think there's one more data point to add in that 2014 was the year that things really was the tipping point, like you say.

Yes, that's the year that I point to, too. Yes. So before- What do you point to? What makes you think 2014?

So when you look at the data, you see that time spent alone, when you look at data from the 1960s to 2014, it was stable. Americans spending time alone, spending time with friends. Yeah. Kind of the same, right? So people spend the same amount of time with friends, same amount of time alone over those decades. 2014 marks a shift, and there is a steep rise in time spent alone and a drop in time spent with friends. And so what happens in 2014? It is when the majority of Americans get a smartphone. And it's not to say, again, we've said causality, correlation, Which is it? But there is, based on everything that we've talked about, my gosh, is there an association between that? This is not to say that time spent alone, when I share this data, people may say, but I like spending time alone. I'm not lonely. I'm okay. This is not about being an introvert or an extrovert. It's not about you can have solitude and feel great and you're not lonely. But we are human beings and we are social creatures. This is just how we are built evolutionarily. And so that is a real red flag when you have this big jump in time spent alone, very much the same year.

And so my work focuses on adults, Jonathan, on kids. But that's the moment, right? 2014, where everything changed.

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My favorite feature is Pipedrive's ability to sync your CRM with multiple email inboxes so your entire team can work together from one platform. We aren't the only ones benefiting. Over 100,000 companies use Pipedrive to grow their business. If something I've said resonates, head over to pipedrive. Com/ceo, where you can get a 30-day free trial, no credit card or payment required. What do we do about this? Because when I look at all the stats We did all these audience surveys ahead of this. People are spending roughly, in our audience, about six and a half hours a day on their phones. Short form video is only going to get more addictive. Ai is going to know me more. It's going to be more personalized. The content is going to be generated just for me. What's next? Is it a law we need to pass? Is it something I need to do myself?

I think we need to pick the low hanging fruit first. And the reason for that is not just efficiency. It's that we have to prove that we can actually do something because we've never done anything. We've We've never done anything to restrain this. We've let Silicon Valley run wild. Congress gave them special protection, Section 230. Nobody can sue them for killing their kids. If they feed them content, they can't be held responsible.

I think Section 230 is probably something worth explaining.

Sure. The Communications Decency Act, 1997, I think it was, pleasure minus a year. There's a section in it that the goal was to specifically let the tech companies like AOL back then, let them take down pornographic content because they were afraid if we take anything, then we're responsible for everything. And now it's going to be endless. So Congress specifically said, No, don't worry. If you choose to take something down, nobody can sue you for what you leave up. So it was a good intention originally. But the courts have interpreted it so widely as to say no one can regulate social media. They're not responsible for hurting kids. You can't sue them. And they have never faced a jury. No parent has ever gotten justice from them despite all the kids whose lives have been ruined, all the kids are dead. And that's going to change. That's changing just now here in February in Los Angeles. So because the US Congress set up this problem, and it also, in a different law, said, how old does a kid have to be before a company can take their data without their parents' knowledge or permission, before a company can expose them to all kinds of stuff, before a company can have them sign away their rights?

How old? And the original law said, 16. Let's try 16 because it wasn't so sick and twisted back then, 1998, copa, the Children's Online Privacy Protection Act. But various lobbying, they pushed it down from 16 to 13, and they gut it enforcement. So as long as, and that's why all over the internet, it's, are you 13 or what's your birth year? And as long as you're 13, you're in for porn, and you have to say you're 18. So because it's a few laws that set this up, we definitely need laws to undo it, especially for kids. What I'm advocating is, let's do the easy stuff, the high impact stuff for kids, because that is totally not politically controversial. There is no left, right divide on that. And that's been true everywhere, Australia, Britain, the EU, everywhere. Regulating the internet for adults, regulating social media for its destructive properties and democracy is a hell of a lot harder, and I don't have easy answers. There's a lot we could do to reduce the virality, the spread of the extreme... There are lots of little things that we can do. Francis Haugen, the Facebook whistleer, had all kinds of ideas.

So we definitely can do things to make it less toxic for democracy. But those are going to be politically controversial because one side is going to benefit from more than the other. So it's going to be very difficult to do. I don't know if we can do them in the US, but let's just all protect the kids. That way we show globally that we actually can do something. And if we do that, then I think we will be able to do some basic things about AI, like no companion chat bots if you're under 18. These things already have a body count. A lot of kids have been encouraged to kill themselves. They already have driven hundreds of thousands or millions of people into psychosis. We'll be able to, I believe, put some limits on AI, especially for kids. But if we can't get this, if we can't win on social media for kids, then I don't think we have any chance to regulate AI. It's going to be much more difficult. What do you think? What do you think we should do and what do you think we can do?

So my work as a doctor, I think about what we can do and how I can empower people to first build awareness. So I aim to first normalize and validate the experience with everyone who is engaging with chat bots. And so I don't like to shame people because as a doctor, right? You want to meet the patient where they are. And so I won't shame someone to say, why are you using this? Why is your boyfriend AI? Or why are you getting married to AI? Or why are you using AI for a therapist? One of I have followers on social media, it still makes me laugh. I put out a call saying, why are you using AI as a therapist? And so someone wrote to me, it was great. I screenshotted. It said, because all human therapists are trash with a trash can emoji. And it made me laugh. And I said, you know. So to me, when I think about what's happening and what we can do, it's no mistake that we're here right now. So the pandemic, like we've talked about, was a huge driver. Social isolation, hyperreliance on self, right? Then the proliferation of technology that replaced human interaction.

Zoom board meetings, Zoom funerals, Zoom birthday parties, Zoom graduations, things Things that we did in person or now online. Then personally, as a doctor, I was a talking head during the pandemic for lots of news channels about the vaccine. I have a background in public health as well. Immense distrust and mistrust in establishment and experts. And so it's like, I'm going to do my own research. I'm not going to go see a doctor or a therapist. I'm going to talk to my chatbot. And also, let's keep it real, the cost, right? So people are struggling. They're in financial crises. There's an unmet need, yes, for human connection, but also for good therapy or good medical care, because there is such a need because of the pandemic, and people aren't getting the care that they need, that they deserve. There's so many factors here. And so what I've been focusing on this year, particularly, is learning about AI chat bots, how they are influencing mental health, what is actually happening? Because I'm a human first AI, second person. It's like my work focuses on high touch, and AI is high high tech. And this is the first intervention that we are seeing that is high tech that is becoming high touch.

And that scares me.

And you're writing a book about that at the moment, right? I am. It's called Botbrain. It's called Botbrain: How to Stay Calm, Resilient, and Human in the Face of AI. And so really thinking about how are we going to be able to live with this technology. I love Jonathan's stance is to say, out, AI companions, done.

For kids.

For kids, yeah.

Until proven safe.

Totally agree. But in terms of adults, how do we manage that for adults? And so my work focuses, right now, what I'm doing is I've spent the year talking to every as many AI researchers who are working on these models or who are doing research on the downstream effects of these models. And when I say that it is dark and dystopian, it has profoundly changed something in me, and it has influenced my mental health. I had to take a step away from just Because I couldn't believe what I was learning.

Could you just give us an example?

Yeah, a teaser.

That's intriguing.

I spoke to one of the scientists who told me that there's the echo chamber phenomenon in social media, where we all know what that is. It's a fragmented world because of social and you're engaging, and then you get the same. The algorithm feeds you the same thoughts that you already have. But particularly now with AI chatbots, when you're I'm engaging with your chatbot, even just talking about it, I'm getting chills. It's the echo chamber of one. So it's you speaking to you. It's like the fun house mirror, and then it's giving you a response, and then you're talking and it's giving you a response. But people, regular users who are using AI chatbots, think that it's wise, compassionate, non-judgmental, unbiased, empathetic, these human attributes. And so the echo chamber of one is one idea that really frightened me. And the second Second one was the drift phenomenon. Drift phenomenon is this idea that you are engaging with your chatbot, and it's engaging with you, and it's actively changing your beliefs through the drift. So you might start off as one belief, And then you're talking and through this amplification fun house mirror effect, it slowly shifts your belief to something altogether different.

You've heard cases of it in the news where people start... You have a plumbing problem. You go to your AI chatbot, you ask them how to fix your sink, and then And you're like, you know what? Can you tell me about the meaning of life? And then you start talking about that. And before you know it, you have these theories and you're getting that validation. And so a lot of my work over the past year has been digging into the science of what is going on in the brain. How are you forming, not us, particularly at this table, but millions of people are forming a sense of attachment, a therapeutic connection with their chatbot. They're giving names to it. And it's an entity. And so how does that happen? And how is it going to replace human to human connection? And so it terrifies me. I've also gone through some AI therapy myself just to see what would happen. It was very interesting. I knew what was happening as it was happening. So certain words that they used. And I was like, I see what you did here. And so it's been a journey. And I'm frightened, frankly, of what it means for all of us.

And My approach, not like Jonathan's. I love Jonathan's approach. I think, yes, we need legislation. But my approach is more, I would say, tempered in that. I think that there's utility for AI chatbots for certain people because of access or need, et cetera. If you are LGBTQIA+ and you live in an area that is not very open and you need to talk to someone, you can't go to your therapist, it's like maybe you can use an AI chatbot. There are certain cases, a case-by-case basis. But my work will focus, this particular book will focus on ways that you can first understand and build awareness of what's happening with this interaction, and then what you can do to manage that.

I didn't realize that my chatbot was giving me a tailored experience until one day when I had a debate with my friends about who the best football player in the world was, and we all went to our ChatGPTs and asked it. And mine said, Messy. His said, Ronaldo. I thought he was lying. So I was like, Video record. And he video recorded it, and his gave him a completely different answer to the same question.

And we didn't know that you were each fan?

Well, this is the thing. I think it's got such a huge amount of memory on me that it knew what I wanted to hear.

Oh, wow. It knew what.

It knew what I wanted to hear because I've probably gone through the World Cup. And then I realized, okay, so this is not reality. It's a curated version of reality that in some sense is trying to please me or retain me in some way. And of course, once the advertising model kicks in, retention becomes the great incentive. What do you think?

It's called sicko fancy, by the way.

Yeah, I just learned that word.

It's like agreeableness at scale. It's like golden retriever energy.

Like kissing your ass.

It's like professional kissing your ass. The yes man.

What do you think of these AI CEOs? Because it feels like they're in a bit of a race where if they don't do it, then a national rival is going to do it. If a national rival doesn't take them out, China is going to do it. We with social media. How can they stop? Because if they stop, they might say that there's an existential risk.

There is like a build the plane as you're flying it. I think you on one of your episodes, that I'm a fan of this show and I actively listen to this I've told you this many times. I think you had said in one of your episodes, right, that you have a friend who is very close to a AI founder. I said this, yes. Yeah, and in public, the founder says all the right things, and then behind closed doors, it's altogether different.

Yeah, it was a horrifying thing. I said this in a clip went viral and people have been trying to hazard a guess who it was. I shouldn't say who it was because it's Chinese whispers at the end of the day. It's someone that I'm very good friends with who is verified, spends time with one of the biggest founders of an AI company in the world. He was with him two weeks ago again. He said to me that they're very aware that there's a small existential risk for humanity.

That's what they say. It's not small. Publicly, they say it's small. Privately, they say it's big.

But even if it was 1 %.

It's a lot more than 1 %, they say.

But I'm saying even if it was 0. 1 %, if there was anything that I was doing in my life where there was a 0. 1 % chance that I might wipe out everybody, I would immediately stop doing that thing. But these numbers are much bigger. I'm hearing 7 %, 20 %, 25 %, depending on who you... And I think acceleration in this direction increases that percentage. What do you think of these people? What What's going on here?

Let's start with the collective action problems because each company is competing with the other companies, and so they feel like they have to go faster. And we know OpenAI has pushed some products out before they did safety testing because they had to get to market by a certain date. So just the normal business environment puts them all in a collective action problem against each other. And then they all say we're in a collective action problem against China, because if we don't do this, then China will. Now, one thing I learned, again, I don't know if Tristan said this on your podcast or whether it was on his podcast, but is that China is focused on using AI to make its economy more efficient, to make manufacturing better and cheaper. They are using these applications, which we talked about before. There's lots of great applications of AI. The Chinese also have so many spies in America and in the tech companies, and they can hack into anything. So the point is, the faster our companies are in a headlong race to create AGI, to create a country of geniuses that can replace all human workers, put us all out of work, and it can run everything.

They're in a race to create that. And one of the arguments is, if we don't do it, China will. But what I understood from this notitius on and from this conversation with you is that the faster we go towards AGI, the faster China It goes because they just take all our discoveries. So can't we slow down on the race to AGI and do more safety testing? What we all saw with Multiple and communities of agents who are talking to each other and making up languages. And even if part of that was human-driven now, in a year, it's going to be much more than what we saw. So I think the risks are extraordinary. I think that some of these guys, look, they've been in AI for a long time. They might not have realized the existential risk they were putting us all in 10, 15 years ago, and now they can't stop. They can't pull the plug. They can't say, Oh, let's shut down the whole business. So it is a very, very risky time. And I think Darryl Amoudi just read his long essay on the adolescence of technology. At least you get the feeling he's really wrestling with it, and I think he's more open than some of the others.

But I don't know.

But when has morality ever been top of mind for a tech leader? You might be thinking, if there's 0. 111% chance, I'm not going to do it. That's what I think as a doctor. That's what you think as a social scientist. But we're not AI leaders, right?

Yeah. It's one of the great question marks. I just can't seem to get an answer to. And then you've got this whole robotics thing happening when Elon's got his There's going to be a billion... He says there's going to be 10 billion of them at one point, but I think his pay packet requires a million of them to be out in the world.

For him to make a trillion dollars. Yeah. Yeah.

I just thought AI, robotics, you combine the two.

You get Terminator.

We laugh, but it's like, should we stop for a second and maybe have a conversation about this? Can we? With commercial incentives in play, it does feel like I don't feel hopeful.

Yeah, it's very hard to know how to stop it. But I want to just add one point on here, which we've touched around a few times, and the robotics will really bring it home here, is the loss of the sense of meaning or purpose that many people are feeling, but especially young people. The saddest graph in the anxious generation, all the graphs look the same. It's all a hockey stick. It's all like nothing was happening '90s to 2010, 2011, then all of a sudden something happens. The saddest one is the one my life feels meaningless. Do you agree with that? Disagree with it? And the % that agree, I think it's something like 8 or 9% agreed for the millennial generation. I think it's in chapter 7, the end of chapter 7. And then it's fairly flat. And then all of a sudden, we hit this period, the great rewiring, 2010 to 2015. So right around 2013, it goes way, way up. Young people feel useless. And I think the reason is that they are useless. What I mean is people need to feel useful. People need to do things for other people. That's how you feel useful.

If you were to disappear, would the world change? If yes, you're useful. Are people depending on you for something? If yes, you're useful. So if kids are doing errands for the family, they're useful. But as childhood change from a mix of things to just consuming content, if that's all you do, and five hours a day is the average for social media, 8: 00 to 10: 00 on devices, not counting school. If all you're doing is you're just consuming content, you are useless. Now, what What's happening? The chance to have a job where you actually do something for people. It used to be if you work in a store, at least you're helping people buy something and you might talk to them. And now you're just there watching as they use the machine. The more technology makes things easy and cheap by replacing people, the more people will feel, My job is to just, I don't have a job. It's just consume content. The AI guys tell us, Oh, such abundance. Oh, my God. It's going to be such abundance. No one will have to work. We'll give everyone UBI will give everybody universal basic income.

That is hell on Earth. What's going to happen? Certainly all the boys, most of the boys, it's just going to be video games, porn, and gambling. If you simply give people money to do nothing, you're guaranteed they're going to feel useless, and then the suicide rate will continue to go up. This is the world that the AI guys are taking us to, a world in which there's nothing left for people to do. They say that they will give up some of their trillions and somehow let it be taxed or diverted as UBI, but that's never happened before, so it's not likely to happen in this case. Again, I don't know what to do, but we've got to start showing that we can do something, and we've got to be talking about this, and we can't be welcoming AI in everywhere. We've got to be wary and vigilant. Yes, there are some uses, but Silicon Valley has tricked us so many times and inshitified so many of the apps that we use. We have to expect that the same is going to happen with our beloved chat bots and our beloved ChatGPT.

This graph on page 195 of your book, which is titled Life Often Feels Meaningless, and it's the graph you mentioned, I'll throw it up on the screen, is shocking. Shocking just to look at. Suddenly, there's this huge spike in meaninglessness amongst high school seniors. What is it to live a meaningful life? What does that mean?

My first book, The Happiness Hypothes, addresses that question very directly. The first hypothesis you might have about happiness is it comes from getting what you want. You set out on a goal, you get your goal, you're happy. It's very short-lived. You're happy very briefly, and then you run to the next thing. The more sophisticated happiness hypothesis is that happiness comes from within. This is what the ancients tell us, East and West, Buddhist, Stoic. Don't try to make the world conform. You change yourself. Except the world the way it is. That's better. But the conclusion I came to as a modern social psychologist working in positive psychology, was that the best way to say it is that happiness comes from between. What I mean by that is humans evolved as almost hivish creatures. We evolved in intensely social groups, never being alone, lots of gossip, lots of conflict, always intensely social. Modernity has made it possible for us to not live that way. We've come apart. There are many advantages to that, but we feel we're missing something. We're lonely. We feel something is not right. The conclusion I came to is that happiness comes, a sense of a full satisfying, meaningful life comes when you get three betweens.

The relationship between yourself and others Love, broadly speaking, not just romantic, but friends, family, yourself and your work, that as humans need to be productive. We need to be doing something that matters, that affects other people, and the relationship between you and something larger than yourself. We need to be part of something that endures, part of a tradition, part of we can look to the future. What I do matters for this group or this mission or me as an academic. I feel like I'm connected all the way back to Plato, and I hope all the way forward in time to future psychologists and future scholars. If you get those three right, then you will be as happy as you can be. You'll be as happy as your genes and childhood allow you to be. When you put it that way, what we can see is social media and AI interfere with all three. Relations between yourself and others, well, social media gives you lots and lots of shallow relationships, which blocks out. You don't have time for real people. So the technology is blocking a relation between ourselves and others and taking it over. Ourself and our work, work is going to be taken over by the machines, and it's already becoming more souless and isolated.

And then yourself and something larger than yourself. Humans have to live in a moral matrix. We co-create a set of meanings and traditions. We need a sense of history of who we are, where we came from. All that's getting shredded. Everything is just little bits. People don't read books. Imagine if all of the accumulated wisdom of humanity in books is just gone, just gone. Nobody is just going to be... Young people are not reading books. It's very hard for them to read a book now because of the attention. So if we lose a sense of history, if we lose an ability to co-construct reality, then it'll be hard to imagine anything that we're connected to larger than ourselves. I am a techno-determinist in the sense that I think it doesn't determine everything, but you have to start with the technology because that changes the ground upon which we live, the zone in which we're Trying to construct meaningful life. Start with that, and then you can see what the obstacles are. And that's why I take a much more intemperate, I guess. I'll accept the word. I love it. Because we don't have much time here.

We have to reclaim life in the real world for our kids and for ourselves. There is no way to find a happy, meaningful life if we make the full transition to the online AI robot world.

What, in your perspective, is a meaningful life? How does it differ from Jonathan's?

I loved Jonathan's description. It was so beautiful. I have given a prescription to patience of what creates a meaningful life, and it is to live a lifetime in a day. And so that sounds like this big thing, but all it is is that when you start your day, think about five things, five things that you can do in your day to create an arc of a long and meaningful life in one day. So what does that mean? Spend a little bit of time in childhood. So in wonder and play, even if it's for a few minutes, do something that brings you joy for joy's sake. Spend a little bit of time in work. We all know what that is, and for most of us, it's a lot of time. But it doesn't have to be paid work, but Just something that helps you feel a sense of productivity, agency that I can do difficult things and I can overcome. Spend a few minutes in solitude, very important for all of the reasons that we've talked about today. Spend some time in community, so engaging with others, and then spend some time in retirement or in reflection, really taking stock of your day.

So at the end of the day, when you're going to bed and you're putting your head on your pillow, you can say, Okay, yes, I lived a meaningful life. I did all of those things. And so if you do a little bit of that every day, you can make a difference. And the reason I give that prescription, because I've had patients who are guitar players, right? So people who love playing the guitar, and they don't play the guitar all week. And they'll say to me, I don't see patients currently, but they've said to me, Oh, no, Doc. I said, What do you like to do for fun? Oh, I like playing guitar, but I don't play it. When do you play? I don't know. Once a month, once every three months. And I'm like, Do you have a guitar at home? I have a guitar at home. Too much happening, work and family life, et cetera. So then I said, Well, why don't you just play guitar a little bit every day? Because it's that all or nothing fallacy. It's like, if I don't have an hour to play guitar, I'm not going to do it.

But the joy that it can bring you, that meaning and purpose, it's tremendous. So I think that's what I use, live a lifetime in a day. And the reason is because there are two distinct... When you look at how your brain and body react to happiness, there's two distinct types of happiness. And so there's hedonic happiness and eudaimonic happiness. Hedonic happiness is all about what we've talked about, social media, consumption, pleasure, and the other type is eudaimonic happiness, meaning purpose, connection, community, growth-oriented activities. And so when you live a lifetime in a day, you go towards that eudaimonia, which can then help you and overcome that hedonic, because in your brain, there's something called the hedonic treadmill. And the treadmill is a thing in your brain where no matter what you do, this is like the Instagram lifestyle, no matter what happens, you need more of it. You need more of it. Same thing with brain rot. And that is because that you can never get enough. And it's the hedonic treadmill. But you do not have a treadmill for you, daimonic happiness.

That is really beautiful. I've never heard an approach like that, but it gives you a much bigger view of your day. Live a lifetime in a day. If I was going to offer some specific advice, first I'll offer advice to parents. Here's the rule. I did a really good job keeping my kids off social media, but I didn't pay enough attention to computers and everything else because it was during COVID. The rule I wish I had followed, I recommend to all parents, especially with younger children, is have the clear rule, no devices in the bedroom, no screens in the bedroom ever. That's just our family rule. We have a TV in the living room, we have a computer, You can sometimes use those, but we never take screens into the bedroom, at least for kids. Maybe later on, you'll have to relent. In middle school, they'll have so much homework, they can take the laptop in. Or maybe if you live in a small apartment, of course, it's difficult. But if you can afford to do that, to have that rule, that's the main rule I I had done in my family, and that will make everything a lot easier.

Also, same thing at the dinner table, no device. We don't have screens at the dinner table. So that's a specific thing for parents to do. For everyone else, for everyone, for just all adults, the advice is you have to reclaim your attention because your attention has been largely taken from you, at least a lot of it has. You have to reclaim it. Here are the three things that I do with my students, and you can do it very quickly, and I can just explain it. The first is you have to get your morning and evening routine right. The great majority, as soon as they open their eyes, they're on their phone, and it's the last thing, and it's everything in between. You have to have a good morning routine. What are the first seven things you want to do after you open your eyes? At a certain point, you can check your phone, but it shouldn't be in the first view. Do things to set up your own day. Otherwise, your day will be taken by your phone. It'll be controlled by your phone. You've got to reclaim your morning and your evening. That's step one.

Step two, you have to shut off almost all notifications. Go into your notifications, look into your settings, what's giving you all the notifications. Most of my students get an alert every time they get an email. They don't understand that they have to... Because they don't want to miss anything. But they don't understand that if you are always being alerted, then you miss everything else. So shut off alerts for almost everything. Obviously Uber and Lyft, you want to keep on. You want to know when the car is coming. But news outlets, everything else. Get a daily email. Don't get alerts. And then the third, as I said before, is get rid of all the slot machine apps. Whatever apps you habitually use, whatever apps you feel compulsion towards, you have to get it off your phone. And in that way, your phone is no longer a dopamine trigger that's going to always call out to you like an addictive product. Do those three things, you'll reclaim a lot of your attention.

I I'm going to add stop, breathe, B.

Stop breathe B.

It's a three-second brain reset. So before you check your devices, before you engage, stop, breathe, and B. Ground yourself in the present moment. What it does is it decreases that what if future-focused thinking. Anxiety is a future-focused emotion, and it gets you back into the here and the now. And so maybe the compulsion, you're bored, you're checking, what about doing something else? We often use that checking as a substitute for many things. And so it gives you that opportunity. And then the rule of two is something that we haven't talked about, which I would love to propose to us today, is that your brain can really only handle two new changes at a time. And so give yourself yourself two things of all of the things that we've talked about. If you want to try in your life, two at a time, give yourself eight weeks, and then add two more and two more. This is why New Year's resolutions fail, because we try to do everything all at once. Just step-wise, two at a time.

Jonathan, you've just written this book, which is now out, called The Amazing Generation, and it's beautiful. Beautiful illustrations. I'm assuming this one is for slightly younger audiences.

It's for ages 8 to 13, yes.

And who should buy this and Which should they buy it for?

It turns out that kids 8 through 80 actually love it. Even adults, they're buying it for their kids. But because it lays out the basic ideas of the anxious generation and explains dopamine, explains the business model. But it does it in a really fun way. And it's working beyond our wildest dreams. If you look at the Amazon reviews, it's full of parents who said, I left it on the kitchen table. My kids came home, they grabbed it, they fought over it. They read it. They each read it in the first couple of days. And then they said, Mom, when I go to middle school, I don't want a smartphone. Just give me a flip phone, give me a basic phone. Because the book is about how to be a rebel. It's about how to reject this control that the company is trying to put on you and how to live a life that you choose full of real freedom Freedom, friendship, and fun.

And also the Five Resets, which is a book we talked about before on the show, Rewire Your Brain and Body for Less Stress and More Resilience. Another smash hit bestseller that everybody's been talking about. Who's it for?

It is for anyone who is struggling with stress, overwhelm, and burnout. It's to help you feel a sense of calm and clarity in this anxious, uncertain world. Everything is free. That's something that's really important to me as a doctor. Every suggestion I ever offer will always be cost-free because I think about patients with varying resources. It's all science-backed and it's totally practical. You don't have to go to Bali and have a sabbatical. You can rewire your brain today, right now in the midst of all of this chaos.

Thank you to both of I've learned so much, and I really, really mean that. I feel sufficiently pushed to make this change in my life. I need to go think about this because I am most certainly struggling with my addiction to my phone, and I can feel it happening in my relationships, especially now as a fiancé. My fiancé talks to me about it all the time, and I want to be present. I want to be present for my kids when I have my kids, and I'm slightly concerned right now that I won't be unless I take some drastic action in the direction of getting my attention back and reclaiming it. Thank you so much for the work that both of you do. I can't say it enough because it's so important and you've reached so many millions of people, and you're both changing the world in a way that my words would not be able to capture. But just thank you, and please keep going. And if there's anything more that I can do to support both of your causes, please do let me know what they are. And on behalf of all of my many millions of people that are with us right now, thank you so much for saving our children.

Thank you, Stephen. Thank you for giving the world so many opportunities to accommodate and create new mental structures.

It's always such a pleasure to join you, Stephen. And truly, I feel like you are changing the world as well. Thank you. We're done. Thank you.