Transcript of 956. Q&AF: Self-Accountability, Leading By Example & Scaling Without Lowering Standards

Yeah, Whiff was sleeping on the floor now my jury box froze up Pole stove counted millions in a cold bad booty swole Got her own bank roll can't fold just a no head shot case Cloak, Cloak.

What is up? Guys, it's Andy Purcell and this is the show for the Realist. Say goodbye to the lies, the fakeness and delusions of modern society, and welcome to reality, guys. Today we have Q and A. F. That's where you submit the questions and we give you the answers. Isn't that right?

That is. That. That's correct.

So why don't we tell everybody how you could submit your questions to be on the show?

Yeah, I mean, if you guys really want to, you know, submit questions, there's a few ways to do it. First way, guys, you can email your question into askandyforcella.com. you guys can also check the link in the description below and submit your questions there for a chance to be on A. Or if you guys go to the Q and A episodes on the tube, submit your questions in the comments.

Now, if you're new to the show, which there always is new people, this is not just a Q and A show, okay? We have Q and A Personal Development on Mondays and then we have an shows within the show throughout the week. Tomorrow we're going to have what's called cruise the Internet. That's we call it cti. That's where we put topics on the screen. We speculate on what's going on. We talk about what might be and what might not be and how we the people have to solve these problems going on in the world. Other times we're going to have real talk. Real talk is just five to 20 minutes of me giving you some real talk. And then we have 75 hard verses. That is where someone who has completed the 75 hard program comes on. The show talks about how they were before, how they are now, and how they use the 75 hard program to get their shit together. All right? If you're unfamiliar with 75 Hard, you can get the entire program for free at episode 208 on the audio feed. It's audio feed only. It's not on YouTube. Okay? That will give you the entire 75 hard program, which is the boot camp, the initial phase of the live hard program, which is the world's most popular mental transformation program ever in history.

Okay? There's also a book you can buy. The book is called the Book on Mental Toughness. You can get it andy4seller.com it is not free. But it has a plethora. You like that word?

I do like that word.

Of extra information that you will not find in episode 208. So if you're like me and you want to know the nuts and bolts and the ins and outs and the whys, the book is probably a better option. We have trouble keeping in stock, so must be pretty good. Again, you get that@andy4solla.com. Now, we do have this thing on the show that we call the fee. And it's just very simple, all right? If you enjoy the show, if it teaches you something, if it makes you laugh, it gives you new perspective, do us a favor and don't be a hoe. Share the show. All right. What's up?

Hey. How's it going?

Good.

Yeah?

Yeah.

Been waiting for this.

For what?

This.

Why?

Make people better.

Oh, you've been waiting. Yeah. I do want to remind people, the amazing people, that we do have this promo going on right now with the form energy drinks. Okay? We went to 7 11. We came, we saw, we conquered, and we did a great job, all of us. And now we're on the second phase of this. And again, like I said last week, we're doing buy one, share one. So if you took advantage of the dollar deals at 7 11, we're asking this week that you go out, you make some people happy, you make some people smile and video that shit. Tag me in it, all right? And then at the end of the week, probably the beginning of next week, we're going to award some kings and queens of dollar days, all right? And I can't tell you what that's going to be, but it's going to be awesome. So buy one, share one all through this week, and let's see how many people we can make smile.

All right?

Yeah.

There's a special deal on the grape. Grape ones?

Yeah. Free.

Buy one, steal one.

Buy one, steal one.

Yeah. Break even. What's going on, though, man?

Nothing, dude.

Yeah, Another beautiful, beautiful fall day here in Missouri.

Yeah, man. Got cold and started raining.

Yeah.

Out of nowhere.

Yeah, Well, I mean, it's Missouri, bro. I tell people that all the time about Missouri. Like, dude, I love it here. It's great. But, like, we get all the seasons in a day. Yeah, yeah, yeah. I'm convinced mother nature is a black woman.

Why you say that?

Because she's always pissed, yelling at us. Don't want nobody to be happy.

Yeah.

You know.

I can't say, you gotta go home.

I'm coming to your house, bro. No, man.

But Guys.

Yeah, it's Q and A, man.

Let's.

We got some write ins. We're gonna do some OG write ins. We got some really great questions here.

Yeah, we're actually recording this on Sunday. We usually record it at the end of the week, but we had Arte syndicate here which was great. Oh dude. Dude, that was awesome.

It was great. A lot of great people, man. Yeah, a lot of great people. Really awesome. Packed couple of days. Yeah, it was really cool.

Yeah, so we weren't able to record on Friday, but that's why we don't have the call ins today. Yeah, so we're gonna do some write in today.

We're gonna get some write ins, man. We're gonna make some people better. Guys. Andy, I got three good ones for you. Let's kick these off.

Yep.

Guys. Andy. Question number one. Andy. A few episodes back, a young man called in talking about his dad. And during his description, I caught myself thinking, what the fuck? That kind of sounds like me. It wasn't one of my sons, but a lot of what he said hit close to home. I'm 39, 5 8, 330 pounds. I was medically separated from the army about 10 years ago, but back then I was in the best shape of my life. 211 pounds of pure fuck around and find out when I got out. I had no plan B. Married at 17 with four kids, life has always been an uphill battle, mostly from my own choices. I've been listening to your show since 2016, so I know exactly where I've dropped the ball and what needs to change. My biggest problem is discipline. It's a tangible skill and somewhere along the way I lost it. Now I'm finally taking steps to make a lasting change. I've started 75 hard and launched a dog training business I'm passionate about. Right now I'm still working the 9 to 5 while building my dream. But I struggle to stay focused at work because my mind's on the business.

At my age, I'm trying to make the most of what I've got left and start living life for me now that my kids are grown. Any advice on balancing the grind? Building my dream and maintaining discipline would mean a lot. I know I'm a fat fuck right now, but I'm an active fat ass. But bench 345, hit the gym and can still outrun some of these teenagers. I just love food too damn much.

Number one, you can't outrun shit. Ok, first of all, don't fucking lie to yourself. You ain't running shit. You're 5, 8, 350 fucking pounds. You're gonna die if you don't fix your shit, ok? That's the truth. Quit lying to yourself. Quit saying, oh, I was £211 back in fucking, you know, when Jesus was alive. No one gives a shit, bro. Okay? And you're attaching your identity to what you used to be, not what you could be. And the way that you say it shows that I'm trying to make the time the best of what I have left. Bro, you're 39 years old. You're still a kid, okay? What the are you talking about? All right? If you don't get your together, bro, you're gonna die. You got like a year left or two years left. If I were you, I'd be completely focused on that. Because without that, you don't have a training business. You don't have balance. You don't have a family. You don't even have kids because you're going to be in a fucking ground. So my advice to you would be to take that more seriously than anything else in your life.

And as you get that in change and you get that in in line, you are going to become way more effective in everything else. And I know you say you know this. Well, if you know this so much to how the are you so fat? Okay, let's be real, bro. You need to tell yourself the truth. The truth is this doesn't matter what you used to be, doesn't matter where you came from, doesn't matter what you used to think. What matters is what you do from this day forward. And if you don't take care of that problem of being that little and that fat, you got a big. You got a big problem on your hands, bro. You know, you ain't. Oh, I can outrun the. No, you can't. You can't go do it. Let's see it. Let's see the video. Tag me in it. You're full of shit. All right, so before we talk about balance and you know, how do I balance the grind and this and that, bro, you need to grind some of that fat off your body. That's the truth. Okay? So. And by the way. And people get mad when I say this, but you know what, dude?

It's the truth. People judge you on your physical appearance. Your success in life is going to come down to what people perceive of your presence when they first meet you. Okay? And if you walk in, you're going to train somebody's dog and you're just as wide as you are tall. Yeah, you're going to get some clients, but you sure as ain't going to get the premium ones. The premium ones are going to look at you and they're going to say, this guy doesn't have his shit together. And that's what people who are in this condition do not understand. You are judged. This is real. Does it make it right? Maybe not. But we don't deal with maybes. We deal with what is. And what is is that you have a big problem and it's in your fucking self. And, you know, I think the rest of the answer is irrelevant until you fucking get your shit together. That's the truth.

Do you think that's a thing with. I mean, I think.

I think it's that people say, oh, I can't balance all. If you're really doing 75 hard and you're really doing live hard, you are much more effective at everything else that you do in your life. That's just the truth. So it opens up time. It shows you how ineffective you are. And the balance aspect works itself out because you're coordinating your day every single day. You're not floating through. You're not taking it by chance. You're intentionally living day by day by day by day. And the fact that, you know, you let yourself go, you know, you've lived a long time just floating in the wind. Okay? So don't feed me this, because I know about. Oh, ask me how I know. Yeah, right, bro. I was 350 pounds too, dude. You know what I'm saying? This isn't like some dude who's just naturally ripped up here belittling you. I'm telling you the truth as if you're my homie. If you were my homie and you were sitting right here, I'd tell you that. So, yeah, man, you're lying to yourself. That's what it comes down to.

I think the discipline thing is very interesting, like, especially to hear from somebody, you know, being in the military, that's all it is, is discipline, right? Like, you got. You know, people are telling you when to eat, when to work out, how long you're working out, right? And so, like, you know, is it. Is it how important? I guess. I mean, I guess that's the whole point of 75 hard. Live hard is like developing having that system that holds you accountable and keeps you in that. Because I think most people are, I want to say, inherently super lazy and undisciplined. I don't think that's like a unique thing, you know what I'm saying?

Most people are just really good at telling themselves what they need to hear to talk themselves out of what's going on. This is the whole concept of the voice and the boss voice. This dude's voice owns him. It owns him, owns him. And the results speak for itself. And until he balances that out, nothing's. It's gonna get worse and worse and worse. Where are you gonna be at 43, you know what I'm saying? Yeah, like, I don't know what to say to that.

Yeah, bro, that's real, bro. That's real. Address that, then right back. Back in. Yeah, talk about that.

Yeah, you need to lose 100 fucking 50 motherfucking pounds. You're. What do you say? Five, eight. What?

Five, eight, three thirty.

Yeah, you need to lose 150 fucking pounds, bro. And you need to do it right now or you're gonna be fucking dead. That should be your number one priority. We all think, oh, it's not going to happen to me. No, you're exactly what happens to. You're a walking fucking medical nightmare, bro. And you're about to fucking learn that. So you better fix it.

I love it, bro. I love it.

I didn't want to talk about his business.

No, bro, it's real, man. It's real. Real. That's real, man.

And, bro, by the way, kind of example are you setting for your sons? You know, you said that stung, it should sting. Should sting. You know what you're telling your sons. You're telling your sons what everybody else tells her sons. By the time it's 40, you know, your life is over. Bro, that's such. It's such a lie. I. Yeah, it is what it is, man. You better fix it.

I love it, man. I love it. Now, this is going to be a transition, but staying in line with this, go to question number two.

Yeah, this is.

This is. I'm interested in your. Your thoughts on this, guys. Andy, question number two. Andy, thanks. Thank you for all the work you do, the time, effort, energy, intent. My life is a complete 180 now. I went from 375 pounds to 225 pounds in two years. I have changed my life, saved my marriage. I. I can see my. You know what now. Yeah, it's been absolutely amazing. My coworkers have been treating me differently, in a good way. I feel better, breathe better, sleep better. Everything has changed. Here's my problem. I have been noticing that I have been building some major resentment towards the people around me for one, because not one of those motherfuckers said anything about me being a fat lazy piece of shit. Secondly, and what's really bothering me is now I can't help but to look at them like fat, lazy pieces of shit for not wanting better for themselves. I do my best to be a good man. I'm not an asshole. But it's getting really hard to respect the people around me when their standards are so low. Even with seeing everything that I have achieved. Any help working through this would be appreciated, brother.

Well, this goes back to the first question he's telling you right there. The second guy. How people look at people. Like the first guy. Yeah, that's how they look at you.

Yeah.

Okay. People that have their together, people who are winning, people who quite honestly hold the keys to your opportunities look at you and think that. So back to the first guy. Yeah, you need to listen real close. As far as the resentment goes. No one's going to tell you you're fat, bro. It doesn't happen. And if we're being honest, had they told you you were fat, you would have cried about it. You know, you would have felt sorry about it. You would have said that guy's a. And you probably would have just brushed it off as that. So let's be real. We people don't tell the truth when it comes to that because it feels rude. It's not rude. The truth, that's actually kind. It's actually a kind hard truth. Okay. And those things can exist together. If you really cared about someone and you really, really, really wanted them to improve, you would tell them the things that no one else would tell them. But we don't live in a kind world, bro. We live in a scared world. We live in a world where people don't want to tell people the truth. We live in a world where people don't want to tell themselves the truth.

Ok. So you can't get mad at people for not telling you that you were fat. They're not going to do it. It's not going to happen. And can knock them for that. And if they had, you would have thought they're a piece of.

Yeah, right, right.

So you were in a different place mentally then. You're now you're second guessing it. But the other part of the equation I think is a natural part of getting your own together. You start to look at people different, you start to see people different. You start to understand how easy relatively it is to handle that part of your life and you start to look at people and think what the is going on with this person, that they won't take advantage of the opportunity they have to get their together. And that's a natural reaction. But just like them to you, you don't want to walk around being like, hey, you fat? Like, you need your together, right? But that could sound. And that could sound differently. You know what I'm saying? That could sound like, hey, man, let me talk to you for a second. Yeah, here's the deal. I care a lot about you, dude. And the reality is going back to the first guy. You're 39 years old, man. Like, let's go over here and look in the mirror, all right? You're just as wide as you are tall. Do you think this is healthy?

Do you think this is going to provide you with a fulfilling life? Are you happy with yourself? Sometimes they'll say, well, yeah, no, they're not. They're not. There's not a single out here. And. And this has been the biggest lie that's been told for the last 15 years. This body positivity nonsense. There's not a single person out here that is 3, 4, 500 pounds that looks in the mirror and says, I love me. For me, that's. I've been fat, bro. I know. I. I pretended to like it. And at the end of the day, you have to understand that about life, it. No one cares about all this that you tell yourself, oh, I could do this or I could do that. Most of the you can't even do, let's be honest. You're telling yourself that you could still do. If you really think you could do the shit that at £330 that you could do when you were 211. Let's see it. I want to see it. Because you'll be the only ever in history to do it. Okay. But yeah, dude, you know, pulling someone aside, having a real conversation with them in a caring way can go a long way.

And they may not change at that moment, but they'll remember that when they do change, they'll say, man, you know what? Andy was the only motherfucker that told me anything like that. And eventually they'll appreciate you for that. It's like having a hard coach, right? The coaches I hated the most growing up. Now that I'm older, I look back, I'm like, man, that dude actually cared. And I'm thankful for that. And I appreciate. That's right, dude. And I hated them during. During the time when they were coaching me. So, you know, and that goes for leadership. And a lot of people aren't mature enough to handle hard coaching because they take it personally. But, like, dude, those people aren't built to be around winners. That's. That's the reality. So. So, yeah, man, I understand the natural way that it skews your view, because I definitely have the same thing. But here's the thing, dude. The right people will follow, the other people won't. And this is what we talk about every single day, about personal excellence being the ultimate rebellion. When you hold a standard, when you live a standard, when you show people, not tell people what it looks like, eventually people get tired of their own shit, and they say, hey, how do you do that?

What are you doing? Can you show me what you're doing? Can you. Can you. I want to get better. And when they start doing that, that's when they change. There's not a single person on this earth, I don't care how good of a motivator they are or how good of a. How much logic and common sense and truth they bestow on someone. It doesn't matter if it's me or if it's Tony Robbins or the greatest speaker motivator on the planet, bro. People will not change until they are ready to change. So present the options. Be open to helping them, but understand that it shouldn't drive you crazy if they do nothing. That's their responsibility. And your responsibility is just to live the standard, and the right people will come and the wrong people will, you know, might not. And, you know, those people will become irrelevant in your life.

Let's talk about mindset in the. In the sense of humility, too, right? Like, how important is it for. For this person to remember, like, bro, not that long ago you were there, too?

Well, I think. I think that's. That's the. The basis of empathy around those situations.

Right?

Yeah, I think, you know, dude, I really connect with people that are overweight. Like, when somebody's really heavy, I. I know what that's like, bro. And I know how miserable that is, and I know what it's like to be a prisoner in your own body and literally look in the mirror and hate it. So I definitely, you know, empathize with that. But I also know that coddling those people ain't gonna change it. You tell them it's okay, they'll go eat a cheeseburger, and they'll say, oh, it's okay. You know, it's. It's not that bad. You know, I'm not. I'm not that bad. You know I got lettuce on. Yeah, they get second, they get six beers in and they go and look in the mirror in the fucking bar bathroom and they're like, oh, it'll look all right. I look pretty good. And they suck in. You know, they wear the same shirt every, everywhere they go, the same outfit, thinking it makes them look skinny and they're fooling people. You ain't fooling nobody, bro. You look like you just gotta. You, you have to address that. And not only do you look like you feel like.

Because you know, you could be controlling it, which is driving your confidence, your self esteem, your, Your fortitude, your, your, your all your belief in yourself, everything that matters, that brings all the good things in your life are suppressed with. When you're not controlling what it is that you control. Because when you're not controlling things, you're in chaos. When you're in chaos, you have anxiety. When you have anxiety, you usually have a lot of stress. When you have a lot of stress, that leads to depression. It leads to lack of belief in yourself. It leads to all these other dark things. So it starts with controlling the things that we are in control of, which are very simple things that actually dictate the majority of the quality of our life. What you drink, what you eat, how you move, okay? What you put in your brain, who you associate with, These are things that you are always in control of. And those things, when controlled, produce the best outcome that you can create for yourself. And when you create the best outcome for yourself, you end up in a situation where other people are offering you opportunities, because very clearly this person can handle their own responsibilities of self.

All right? So people can lie and they can say, oh, it's okay, you know, I'm happy, £380 and this and that. If that were true, then why the are all these fat activists out here on OIC now? Why have they all lost £200? If they were so. If Lizzo was so happy being a fat pig, then why the is she down all this weight? Which, by the way, congrats to her. I, I think it's great. Okay, but they were lying to you. And you have to understand that. You have to understand it. We've been fed a lie. It is not okay to walk around in a body, in a life that you are totally unhappy with, because you refuse to control very basic things. And when you really think about it, you're losing, you're losing in life to inanimate objects. You are losing to a fucking beer, a bottle of Beer. You're losing your life to a thing that literally just has no life, no being, no energy, and it's beating you. How weak is that? How weak is it to. For a pizza or French fries or peanut butter to control your life? That's the weakest shit in the world, okay?

So until you start controlling these things, until you start getting pissed off that you're losing to inanimate objects, you're not going to feel better, bro. And you're certainly not going to look better, and you're certainly not going to get the opportunities that you could get. And ultimately, I give this gentleman a lot of props for taking control of what it is, but, like, we can't force that on people. We can only show them the way. So keep showing them, dude. And what you're going to see, because this is a new thing for you, is if you maintain it over the course of years, almost everybody in your life will follow. Okay? When I lost 110 pounds in 2016, my. When I first started getting my together for real, you know, all of us around here, around first form, we're a little chubby, okay? Let's be real now. My brother's gotten in shape now. All the guys have gotten in shape now. My dad's lost 40 pounds, my mom's lost 100 pounds. Everybody in my life has gotten better because of that, okay? And that's what will happen to you if you give it enough time.

But it's not going to happen immediately. And you can't let it rub you raw because it'll drive you crazy and distract you from what you need to do. So just keep leading the way. The right people will follow, some won't. And, you know, two, three years from now, you're going to look around and all your friends are going to look different, all your family's going to look different, Everybody's going to be healthier, and they're all going to be. They might not say, hey, you inspired me to do this, but, dude, it's going to be very clear that what you did changed a lot of people around you. And that's. That's a very. I think that's the most noble thing that we can do, especially as independent, strong people that want to lead and fix culture. We have all these people that say, oh, I want to. The world sucks. Society sucks. Well, have you looked at mirror, bro? You look just like everybody else. You.

You.

You're just like everybody else. You're not special. You're just like them. So when you look in the Mirror and you see what you see all the way out there. Can you not tie together that you're the problem? All right? We have to fix these things in ourselves for the things in the world to fix themselves. And it's not the government and it's not Trump. It's not, you know, a vote. It's not Israel. It's not Ukraine, bro. It's not the racial division. It's that we all live like. And if we all lived better and we tried harder and we lived a standard, everybody would be happier, healthier, more productive, which changes. Culture and politics is downstream from culture. So when culture is strong, independent, non dependent on them, the world changes. Okay? But that can't change until you look in the mirror and see what you think Americans should be. That's the truth. So I love it, bro. Yeah, you. You're setting the example, bro, and I commend you for it. But you can't get upset that people don't follow you right away. A lot of people probably think, yo, this way he's going to gain it back.

Which is the point of, you know, you got to maintain it.

Yeah, bro. So 2016, you lost. What, like, what was the moment for you that made you, like, get with it?

Well, it all came down to. I understood that me not living at two things. One, I wanted to win. And I. I don't see anybody at the top that's fat. Yeah, okay. I don't see anybody at the top that's fat, period. All right? And I don't come from special circumstances, so I knew I wasn't getting some sort of special boost to get where I needed to go. So I knew and I recognized that for me to get where I wanted to go, I had to be my best self. And I think that's the biggest misconception that people have about winning and success. You are not good enough. I am not good enough. None of us listening are good enough to win unless we are our absolute best. That's how competitive this game is. There are going to be people who handle their shit much better than you that are going to get your opportunities. And people don't. People don't connect that they think, oh, that's, that's. That's not actually true. It's what's on the inside that counts. No, it's not. The inside does count, but the outside counts too. And when you start telling yourself it's only about the inside, dude, you're.

It's. Again, it's a lie. It's just a lie. Robert Green talks about this in the 48 laws of power. All right? You have to understand reality, not what you wish reality would be. You are judged. How you look matters. And if you don't think so and you, you subscribe to the other way of thinking, you're going to be very limited in what you can do in your life. And you're also going to end up with a lot of regrets about what could have been and how I could have lived and what could have happened and what kind of example did I set. And those things are going to eat you up, dude. You know this 39 year old guy, the first question really bothers me, dude. That guy's, that guy's straight up lying to himself, you know what I mean?

Yeah.

So yeah, man, you got to set the example, you got to live it and you got to live forever. And that's the change that needs to happen in this country. And people abandoning their responsibility as an individual is the reason that we're in the situation that we're in.

100, bro. I love it, man. I love it. Let's. So a third and final question, guys. Guys. Andy, question number three. Andy, 14 years in, I didn't build this business to be an employee in my own companies. How do you scale without losing control, standards, or loyalty? What steps would you take to build a self managed team you trust to run it? Right.

Well, I mean if everybody, if it was easy to scale, everybody would scale. It's very, very hard. Okay? I don't know. How many employees? Does he say how many employees?

Negative.

Okay. It doesn't matter if you have three or five or 50, 500. The answer is still the same. It's the same answer that I gave in the second question. Number one, are you living the standard? Are you living it every day? Okay, because here's the thing. You might think you can fool your employees, you might think you can fool your kids. You can't fool either one. They know if you're actually doing it or you're not doing it. And if you come in and pretend it's not going to work no matter what. All right, so let's throw that out the window and let's say you are living the standard. How do we scale? Well, number one, you've got to take your key reports and you have to consistently work with them every single week about the standards. We have to communicate about the standards. We have to speak in that standard language. We, we have to. Everything, every action, everything that we take should be tying back to the core values of the business that you. That you have set, if you don't have core values, you need to set them, and you need to speak in that language to your employees, which means every action that we take, every action we don't take, every hire that we make, every hire, every time we fire someone, every time we make a move, these all have to be tied back to these guiding principles of what our value system is.

And if you're not doing that on a consistent basis, the culture can't live and breathe and exist inside of your company. All right? So the difference between a really great culture and, and, and. And a really bad culture is putting some shit on the wall and never talking about it again, or putting some shit on the wall and making it your only conversation that you ever have about everything that you do. That's the difference, okay? And those values have to be lived by you to the best of your abilities. And by the way, you're not going to be perfect. You're going to fuck up. And when you up, you got to be able to own that and say, hey, you know what? I up. The purpose of value system isn't to live perfectly all the time, is to let them guide you so that you understand that when you do make mistakes, this is where you made them, and I need to correct them, which keeps the culture in line. If you don't have a strong culture, it's very hard to scale and hold standards, all right? And the reason that most people can't scale is the exact reason that this.

This guy's putting out. They put all the systems in place to scale, but the standards at the top get watered down by 20 at every level that you see down downstream. Okay? Like depreciation, it's just. Yeah, it's just. It's just. They know. It's like the game of telephone, bro.

You.

You whisper in the guy's ear next to you one thing, and by the time it gets all the way around, it's something completely different. And that's the same way with standards over the course of time, if you don't make them a living, breathing part of your communication that exists all the time. All right? So when you have a strong culture and your key reports understand what I'm talking about, because you work with them day in, day out, day in, day out for years, eventually those guys start to embody the culture exactly as you would, and then that makes scaling much, much easier, okay? Everybody wants to hire this out. And you can. You can hire it out, but you're still going to run into the same problem. You're going to run into the problem of people who aren't the culture people of your brand doing things that aren't in line with the culture of your brand. And you're going to constantly be dealing with this issue. So it's kind of like. It's kind of like the idea of cleaning your house. All right? It's a lot easier to pick up your shit right after you eat and put it in the sink or put it in the dishwasher than it is to let the shit pile the.

Up to the, to the size of a mountain that you don't even want to look at because you understand how hard it is to fucking clean. Okay? That's the difference a little bit. Every single day is a lot more than a big reset every 60 days. Right, right, right. That doesn't work. So. Because what that comes across as is basically, oh, the boss, he's fired up today and, you know, tomorrow he'll go back to his normal self. And so they don't. They don't ever listen. So it has to be an everyday. You have to live it, you have to breathe it, you have to embody it. And the only way for that to get spread is for you to help other people embody those things. And eventually you'll have a great leadership team like we have here that helps the culture flow downstream. I would say that most of our people that, that work for me in some way, shape or form, no matter what company, are handling their shit at a pretty high level now. Are there exceptions? Absolutely. But they're very rare.

Yeah.

Okay. And those people really never last. Okay. And that's the other good thing about having a strong culture is that it weeds out the people very quickly that do not fit. Once you have it set to where it's living, breathing, and it's part of the system, everybody in the company knows when someone comes in that doesn't fit and that person knows too. They feel it and then eventually, you know, they wash out. So it protects you from the cancer and it protects you from the negative by having that strong culture. So when we talk about scaling, you have to understand, yes, plenty of businesses scale, and plenty of businesses are okay. But because maybe they're in something that makes enough profit to where they don't have to worry about holding these standards. Right. Like if somebody's subscribing to a, a tech platform and there's really no communication with any of the employees at all, a lot of you're going to be able to get away with a little bit less standard because the products, what's people want and they're buying it. And, you know, you have more freedom. Unfortunately for most of us, we exist in businesses that require strong culture for us to grow.

And even if you have a company that doesn't require and you add it to it, you're going to have a much better company than what the other companies have. So there's never, and I. There's never a company that won't benefit greatly from having strong culture. And it starts at the top. And it's a consistent message that you have to fucking communicate in all the time, okay. When you're correcting people, like I said, when you're hiring people, when you're firing people, what decisions you make for, how you're going to grow, how you're going to promote people, who's going to be the leaders. All of these things should be culture driven, including how you reward your people. Okay? And if you want great culture, you reward people for embodying great culture. And that great culture will allow you to scale at a much better rate with higher standards than any other thing I could tell you to do.

Okay, well, I want to ask you this, and maybe I'm thinking too much into it on this, you know, but on this, like, I didn't build this to be an employee in my own company's.

Right.

And I've heard you say, you know, I am an employee of my company. You know, I'm saying you made this, like, separation, like. Yeah, everybody obviously knows your position here. Right. There's no doubt about that. But it doesn't feel like that feels like you're a part of the team.

Well, because I recognize that I have a role just like everybody else has a role. Yeah. And that's the biggest mistake that, you know, CEOs and owners and operators make. They think that the employees work for them, when in reality you work for your employees. Okay. Because you're responsible for their well being. You're responsible for their success in life. And if you don't take that seriously as, as a leader, they're not going to take you seriously as a leader either. All right? So you have to give a fuck. Otherwise you. By the way, this is a great point that you bring up because without this point, none of that can even matter. Yeah, right, Right. So, like, the way I look at my role here is, you know, Sal operates the operating. You know, Jason operates operating. My role here is to go out and do what I'm good at, run the things I'M good at. And then, you know, go around and be what you would call like the Chief Culture officer and, you know, talk to people, find out where the holes are, find out if they. What they need, what they don't need, what the problems are, and fix those things as you go.

And I look at that as just like me. That's my oar in the boat. Like, I gotta. I've got to handle that part and that part while, you know, I guess, you know, you would consider one of the most important parts. I don't value it more than the guy in the backpack in the box, because we. It takes a tremendous amount of humility at first, right? But once you get over that and you're like, okay, well, this is just my role, then you earn the respect of your teammates, and your teammates are your employees. I don't look at employees as employees. I don't think. I don't. I don't know. Maybe. Maybe some. Maybe some of my employees look that way because we have so many that don't. You know, there's some that don't know me. You know what I'm saying? But I think any of the people that I'm in contact with on a daily basis know that I give a lot of fucks about them. And it hurts me when they decide to leave, bro. Like, I feel. I don't look at people when. When we lose a good employee, I don't look at it like, fuck them.

You know what? I look at it like, man, I fucked up. I fail that person. I fail that person as a leader. You know what I'm saying? And that's the difference, I think, between great leaders that their team respects and goes hard for and leaders that, you know, have people that come in and clock in and clock the fuck out and go home. You know what I mean, bro?

I think. I think that's so fucking important. They're just like, it's another oar in the boat. Because it doesn't matter how good you are at being the chief cultural officer, if nobody packing the box, right? It doesn't matter. Doesn't fucking matter.

It's. I. I think when you first start to have a business, you know, you kind of want that prestige and that. That.

Here's. Here's my nameplate.

I'm the boss.

That's right.

Right. But that's not really what makes a boss. What makes a boss is doing the things that I just mentioned. It's giving a fuck about your people. It's doing the best that you can it's recognizing that what your role is, and executing that role for the benefit of the team. And it doesn't matter if you're the chairman, like I am, or the CEO, or you're the brand new guy in the back. You know what I'm saying? We are all a part of the team. And we all have to row. And if we don't all row, we can't fucking win. And that's that.

I love it, bro.

So.

I love it. I love it. Dude. Guys. Andy, that was three, bro.

Yep.

That's a hell of a way to start a week off.

Yep. All right, guys, well, listen. Let's go out. Let's make this happen. Don't forget to share these form energies. Tag me in them, and we'll see you tomorrow with cti. Don't be a hoe, Share the show.

Yeah Went from sleeping on the floor now my jury pops froze up Bow up, stove Counted millions in a cold, bad bitch Booted swole Got her own bank roll can't fold, just a no head shot case Close, close.