Transcript of Your Home Might Be Destroying Your Health (& how to fix it) - Michael Feldstein - #1173

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Episode summary

Chris Williamson speaks with Michael Feldstein, founder of the air education company Jaspr, about how indoor air may affect sleep, focus and long-term health. Feldstein traces his interest to disaster restoration work, where he says indoor air often tested worse than outdoor air.

They discuss everyday products such as fragrances, candles and sprays, why homes can trap pollutants, and how HVAC systems handle filtration. Listeners will also hear free ways to improve air quality and what to check when buying a home.

Feldstein's sleep findings come from a small community experiment he describes himself.

In this episode Chris Williamson, Michael Feldstein

This transcript of the Modern Wisdom episode on home air quality was made with the technology behind HappyScribe's AI note taker.

Chris Williamson00:00:00

So I've got a bunch of products here.

Michael Feldstein00:00:02

Okay.

Chris Williamson00:00:02

That a lot of people will have in their homes that I want to get your opinion on. But first, before that, before we get to this, you walk into a hotel room, there's a street hooker, there's a bag of white powder—might be pure, might be cut, you don't know—and a potential mold problem. Which one are you most worried about?

Michael Feldstein00:00:23

Um, I guess I'm most interested—I'm most worried about the mold, man.

Chris Williamson00:00:26

It's what you're most interested in that might be something different.

Michael Feldstein00:00:28

It's the thing I could least control if I have nowhere else to sleep that night. I could throw the bag away, I could ask the hooker to leave, but the mold is a little bit more difficult.

Chris Williamson00:00:38

Yeah. I think this air quality thing is one of the big three areas in health that everybody's going to be interested in over the next few years. Air quality, mold toxicity, light pollution—those are the big three for me. I think water quality was a big deal, and now we're kind of getting to the peak of that. People understand any clean water. How did you get started working in air quality? What's the story?

Michael Feldstein00:01:00

Also, I totally agree with that, and I feel like some things are trends, but some things, once the awareness raises, they don't go back the other direction. Like, some things come and go. Red lights are kind of popular now-ish. Coal plunges. But like, in 10 years, I'm not so sure.

Chris Williamson00:01:15

Agreed.

Michael Feldstein00:01:16

Water filtration—once you start drinking clean water and then you taste—once you get the water awareness and you can taste the chlorine and the lead and you become water aware, there's no going back to not drinking filtered water. And air is the same way. I say the only thing that is rough for people about breathing clean air is you might become an air snub, and that might make it a little bit more difficult to navigate Airbnbs and hotels and people's homes. So I got into this by being in the disaster restoration business.

So floods, fires, hurricanes, mold remediation. So I wasn't your, like, local flood guy that you call if there's a toilet leak. We were the ones who would fly to, you know, Hurricane Harvey or Alberta, Canada, or wildfires in California going to the biggest disasters in the country and remediating. And the big moment for me—well, first of all, when you remediate for mold, what does it even mean to remediate? You need to isolate the contaminated space, you need to remove the physical mold, and scrub the air.

Those are the steps. And you would always measure the air quality before, during, and after. And some of the cleanest, freshest air I would ever breathe was after we were finishing a mold remediation job, because we had scrubbed the air for 4 or 5 days. And then I'd go home and I'm like, hmm, it was cleaner at that job site. And the big moment for me, my aha air moment, was in 2016 in Fort McMurray, Alberta. Biggest wildfire in Canadian history. All 100,000 people in the entire town were evacuated for a month.

We went there and everyone's homes were so smoke-drenched. So it wasn't fire damage, it was smoke damage. But there's such significant smoke damage that your entire home had to be gutted and cleaned. And what was unique about this was when the—it wasn't just the—it wasn't just smores and campfire. When you had the 5,000 homes that burnt and the cars, every chemical, paint, drywall, the materials that were combusting in those created a very toxic smoke.

So we'd go into people's homes, we'd clean them, we'd restore them. It could take weeks, it could take a month. But this one time, we finished cleaning a home, we got a call a week later, baby was in the hospital. We go back to the house, we test the air, we're like, ah, it's actually really recontaminated again. Then we go outs—whenever you're testing air, you always test outside and inside. If anyone's ever testing air just inside, they do not know what they're doing. You always need to take a control sample of the outdoor ambient air and compare that to the indoor air in that moment. That's how we have the delta.

Chris Williamson00:03:49

Because otherwise you could just have bad air in the local environment. Like, if you'd taken an air quality reading during the fires, you'd have been like, the air inside's horrible. It's like, yeah, so's the air outside. It's just the same.

Michael Feldstein00:04:00

You know, you're not supposed to do mold testing, like, 48 to 72 hours after a rain, but no company adheres to that because it would—so a lot of people, they get mold testing. The results are in the millions. You look, it rained the day before. It's like, did they do a control sample? If they didn't, of course there's mold spores in the air. Doesn't mean your home is contaminated. It's just what was in the air that day. So we go in there, we check the outdoor air, very contaminated. After a bad wildfire, the air can stay bad for 4, 5, 6 months. Gets in the soil, it's the homes that are burnt, it's in the ash.

So we call the insurance company, we're like, hey guys, Tanya's home is recontaminated. I suggest she moves, leaves, she and her family have to leave town, wait in a hotel room. Let's wait till the ambient air is good, do a reclean, then her family can move back. So insurance said, no way, Jose, the check is already on the way to you guys. She signed off like, our job is done. Well, that sucks because we have a sick baby here and insurance is like, we're done. So what we did is we left 4 of our big industrial air scrubbers in Tanya's home, and about 2 or 3 hours later the air was good.

Downside, it was a little bit loud, there were these machines running, but the air was good. So we left them there for a few weeks, a month or so, and this kept happening. So we're leaving our scrubbers behind on job sites because you clean the home, but now we have to maintain that because it keeps getting recontaminated. And insurance is not going to do a reclean. So I'm like, wait, this is really expensive and we need our equipment for the job sites. I can't remember if it was a Best Buy or a Walmart or a Home Depot, but I went out and I bought a bunch of little air purifiers, the regular ones you see for 2, 3, 4 hundred dollars. Most of them are very similar.

And I left 5 or 6 in the home, tested the air again a few hours later, totally contaminated again. I'm like, oh, I didn't know much about portable air purifiers at that time. But they're kind of little small toys. They don't do much. And I'm like, whoa. I was living in Ontario at the time, in Toronto, and West Coast, I'm talking to people, they're like, we have smoke several days every year, but it only takes 1 or 2 days of the smoke to pass through your city for your home to be drenched. Once that smoke's passed through, it's absorbing into the chairs, into the carpets, into the drywall.

The smell part's gone and you get used to it, but the contaminants stay behind. So I was like, whoa, we need something more significant than these air purifiers. Forget these huge fires, but just for anywhere that's dealing with smoke. So it was clear to me, these air scrubbers, super effective. Downside, very loud, very ugly. Little air purifiers, cheap, small, cute, don't do anything. So I'm like, we really need an air scrubber that looks good, it's quiet, it's pretty. So I called the restoration. It was like, it was sad work.

So I'm like, and it wasn't impactful. We cleaned the homes and they're recontaminated. So I thought the most impactful thing I could do is take what I've learned from years in restoration with the floods, the fires, and the mold, and create a scrubber that's actually designed that looks pretty, that's quiet, that people would want in their home. Because I brought a scrubber home one day and Rachel, my wife, was like, get that thing out of the house. Like, I don't care what the air's like, we're not leaving that thing in the room. And that began my air journey.

Chris Williamson00:07:04

Let's say that someone's got their exercise and their sleep dialed in. How much could they be leaving on the table by ignoring air quality in their house?

Michael Feldstein00:07:12

Well, let's just anchor with this. You can go 3 weeks without food, 3 days without water, and 3 minutes without air. The first thing you do when you take a—when you're born, you take that first breath. The last thing you do before you die is you take that last breath. Out of the air, water, food are 3 big intakes that are keeping us alive every day. The only one we do when we sleep is breathe. And us humans are really good at getting acclimated to uncomfortable, toxic environments. With water, it's like, we're thirsty, go drink. You're hungry, go get food.

But air, it's kind of just omnipresent because we're doing it subconsciously. We're not paying attention. Once you start getting conscious about your breathing, you're like, whoa, this breathing thing is quite interesting. So that's the amount of time you can survive without the 3. In terms of, I'll speak in liters, you breathe about 17,000 liters of air per day. If you're a good water drinker, you're drinking 2 liters of water, maybe 2 pounds of food in a day. They say about 70% of all the detox in your body happens in your lungs. So just to level set what our bodies are running off of, like, we got some drinks here, but I don't need them.

I'm not going to eat for the next hour or so, but we ain't going to stop breathing. And I think that is why we don't pay any attention to it. And I think air awareness lags. It was lagging water quality, I feel like, by about 20 years. I think since COVID it feels more like 10 years. I'm trying to condense that timeline a little bit here. But it's the biggest thing, man. When you sleep, I call air sleep fuel. During the day, I call it thinking fuel because it's the only thing that's actually keeping us going. And yeah, you can run on mediocre air quality, but if you're in a room where it's like hot or stuffy or it stinks, your sleep sucks.

And when you flip that and you're breathing in a clean air sanctuary, I think sleep is the number one thing to dial in. So if your air quality—it's like when you go to the mountains, you're like, ah, I'm breathing deeply, I'm breathing effortlessly. When it's humid and polluted, you're naturally restricted in your breathing. Your breathing—your breath pattern is short. And then even when you leave, it stays a little bit short. That becomes your new normal. So the cleaner and the fresher the air, the more at ease you are to actually breathe. So it calms your nervous system down. It helps you sleep better. If you're sleeping better, you're recovering better. If you're recovering better, you're performing better, whether that's athletics, academics, your work, or whatever it may be.

So allergies, snoring, all of it. Air is the thing we live off of. So it's a lot.

Chris Williamson00:09:32

It's interesting. I think a lot of people will be thinking about the trait and the state. So what is it doing to my performance in the moment? And then what is it maybe going to accumulate to cause systemically, maybe there'll be some disease, maybe I'm going to get some biomarkers that are going to start to be bad, my long-term health's going to suffer. What are the big worries when it comes to short-term performance from poor air quality and long-term health impacts from poor air quality?

Michael Feldstein00:10:00

So short-term performance, we're really going deep down the rabbit hole, but here's a few—three big studies that were like, whoa, for me. And the fun thing about air is it's not really talked about, but it's massively researched. Like, if you type in, like, air quality, blank, whether it's fertility, asthma, cognitive performance, sleep, the, like, Harvard and MIT, the big universities who have done massive studies, it's all there. So they did a lot of studies on umpires in baseball. And, you know, when the ball strike happens and they show you on the screen and they're wrong often, and you're like, can't believe this is still a human thing.

Chris Williamson00:10:35

Blows my mind that that sport still doesn't have some AI.

Michael Feldstein00:10:38

We have self-driving cars, but the umps are still manual.

Chris Williamson00:10:41

Yeah, yeah.

Michael Feldstein00:10:43

So the quality, the accuracy of the umpire's call accuracy is directly correlated to the air quality that day. Two is grandmasters in chess. Game theory optimal means, like, the chess player is playing a perfect next move. The game theory optimal performance was dramatically affected by air quality. And so are SAT scores. So that speaks to the acute performance of your cognitive performance.

Chris Williamson00:11:08

Wow.

Michael Feldstein00:11:08

So, and when we're talking about air, we're talking about fresh air and clean air. So you can have, if you think about being in, like, an elevator with 12 people going up a big building, or you're in an office, or you're at, like, a party and there's 30 people in a home, you're like, I got to get outside. That's, like, the feeling of stuffy. Stuffy means high carbon dioxide. The CO2 is high, your brain's not working good. So that's short-term. Same thing applies to, and, like, if that's what's happening to the umpire, what's happening to the guy throwing the pitch? What's happening to the guy swinging the bat?

It's the very thing that you're operating from. So the short-term, I love those 3 studies.

Chris Williamson00:11:44

Okay, well, just for the people that are listening, we have these sensors in front of us, an Aranet-4, which you kindly gave me. And this is tracking primarily CO2?

Michael Feldstein00:11:53

Yeah, that's what it's for.

Chris Williamson00:11:54

Okay, so at 973, which is on the upper end of what's okay, but that means that if me and you start talking gibberish, we'll be able to look at the different component parts here and find out, oh, 295 parts per billion VOCs. Anyway, we've got lots of sensors and stuff.

Michael Feldstein00:12:09

By the way, I was really excited that the first time we came to your house to bring some Jaspers by, your whole house was nerded out. You already had another air filter brand. You had air monitors in all the rooms. So, like, seeing that offline, I'm like, yes.

Chris Williamson00:12:22

Well, you're talking to someone who's spent the last 2 and a bit years of his life trying to regain his health after basically being infected with poor air quality. Like that, you know, the house that I was in previously, yeah, it'd have been stuff that was in the water and the pipes and all the rest of it. But this is incredibly personal to me, and I've managed to find, like, the grand wizard of air quality who just happens to live in the same city as me. So anyway, short-term performance, people are less accurate, their cognition is impacted. Most of this has been done on people that are doing cognitive tasks, but presumably when we get into physical tasks, emotional regulation, all of this stuff is probably going to be impacted too in the short-term.

Michael Feldstein00:13:00

We've Jasperized a lot of the city of Austin. So if you go to jiu-jitsu gyms and a lot of the gyms.

Chris Williamson00:13:04

Dude, it's in Rogan's green room. Your filter's in Rogan's green room. I walked in the other day and I was like, oh, there it is.

Michael Feldstein00:13:09

And that one works hard.

Chris Williamson00:13:10

I fucking bet, yeah, there's a lot of.

Michael Feldstein00:13:12

That one works hard.

Chris Williamson00:13:12

Substances for it to, yeah, that's the Navy Seal of, that's the tip of the spear of air quality.

Michael Feldstein00:13:17

We texted him the other day, we're like, one is not enough, guys. We're constantly getting photos of that thing in the red all the time.

Chris Williamson00:13:22

Yeah, that doesn't surprise me. All right, so what about long-term? What's happening to long-term health?

Michael Feldstein00:13:25

So the last thing for short-term, I would just say sleep. So we did, I'll be careful about my word, my usage of the word study. This was a community-led experiment where we gave 150 people Jaspers who didn't filter their air before. They were using either Oura or Whoop. And we did 1 month, so it was 4 weeks. The first week, no air filter, tracking your sleep. Weeks 2 and 3, Jasper on in the bedroom, fan speed 3. Week 4, Jasper's off again.

And then everybody sent us their data. We analyzed it. The average.

Chris Williamson00:14:00

Those are using some sort of track, like a Whoop or similar, right?

Michael Feldstein00:14:04

Yeah. So the average person slept 25 minutes more per night, 18% deeper sleep, and they fell asleep 5 minutes faster.

Chris Williamson00:14:10

So week 1 and week 4 would have been similar. Weeks 2 and week 3 would have been similar, but the change would have been up and then down. Dude, that's such a fucking cool study. I'm aware. Maybe it's not lab randomized controlled trially thing, but that's fucking awesome. We should do something similar to that. We should come up with a way that we could run a bigger version of that.

Michael Feldstein00:14:31

I'd like to do it in the spring maybe, when allergies are really bad here.

Chris Williamson00:14:34

Oh, that would be cool. Anyway, let's come up with an idea. I think that's fucking sick. We should come up with a way that we can do that.

Michael Feldstein00:14:39

We will. So, and the cool thing was, so everybody had to give us their data, and they had to be okay to not be anonymous. Because I'm like, no one's going to trust the study if, like, you have to be willing to put your name on it. So it was men, women, all kinds of ages. Doctors, scientists, teachers. Like, we had a wide range of people. So that was the first, like, I like to, that's like, you know, a beta test study. Before we go into a big study, like, let's experiment it ourselves.

Chris Williamson00:15:07

Cool.

Michael Feldstein00:15:08

So it's a big deal for sleep. 30% of people, once again, this is, like, our own data, stop snoring who snore. And of the other 70%, more than half of them dramatically reduced their snoring. One of my, like, man, when we started this, I never imagined in a million years. We get emails from women all the time being like, we were sleep divorced for years. We bought the Jasper because of some allergies. And now my husband can come back into the bedroom again.

Chris Williamson00:15:36

Oh my God. You've saved the sex lives of a few hundred thousand Americans. That's funny.

Michael Feldstein00:15:41

So that's, like, kind of the short-term. Naturally, if your sleep, your sleep is the leading indicator of all kinds of long-term stuff. So, you know, with all the toxins in our body, it's like, our bodies are so resilient. We can handle stuff in an acute setting. Also, like, when we test the, in Austin, anyone who gets a Jasper, we go to their homes. They don't even know we're in Austin. But when they make an order, we either call them or text them, and we hand-deliver the Jasper. We test the air before and after.

Chris Williamson00:16:08

Right.

Michael Feldstein00:16:09

So we test a lot of air.

Chris Williamson00:16:10

Yeah.

Michael Feldstein00:16:11

And the coolest thing, Austin is a significantly, it's a big allergy season. Like, it's a thing that we talk about here, cedar fever.

Chris Williamson00:16:18

Yep.

Michael Feldstein00:16:19

So a lot of people go to zero or massively reduced allergy symptoms. Because we can handle some mold. You can walk down the road when they're, like, paving and breathe, like, asphalt and toxins for a minute. When we test people's bedrooms, often the pollen levels on your pillow or in your bed are higher than outside. Because they come inside and then they stay in your house.

Chris Williamson00:16:43

They're just so much to settle.

Michael Feldstein00:16:44

They stay there. They stay in the porous materials. Anything that can get wet from water can also be, you know, permeated by air. So if we have a sealed surface, like when I'm doing restoration, if we have, like, sealed wood like this, we can restore this all day long. We just wipe it clean. But if it's porous, like drywall, like carpets, like insulation, a lot of furniture.

Chris Williamson00:17:03

Soft furnishings.

Michael Feldstein00:17:04

The bottom is unsealed.

Chris Williamson00:17:05

Yeah.

Michael Feldstein00:17:06

And then that permeates. So anything that can get wet will also permeate by smoke. So you can handle some pollen for an hour or two in the day and not really impact you. The problem is you're breathing it in 24 hours a day. So when you can turn your bedroom into a clean air sanctuary, right now the average home, the indoor air is 5 to 10 times dirtier than the outdoor air.

Chris Williamson00:17:23

Wow.

Michael Feldstein00:17:24

When you flip it, I can tell you in your house, the air is, like, 10 times cleaner than the outdoor. So your home, it's called home. It should be this place, this abode where you come to, like, heal and recover.

Chris Williamson00:17:35

What are the biggest concerns when it comes to air quality inside of the home? Obviously, we've got some things in front of us, like CO2, VOCs, mold, allergies. Like, what are the things that you're talking about? We talk about air quality. What are the constituent parts, the macronutrients?

Michael Feldstein00:17:51

Yeah, good idea. And this will incorporate some tips. Like, through this, there'll be some tips that you can implement immediately. So shoes indoors, very bad. The average shoe tested, 95% of shoes tested have fecal matter on them. Fancy word for poo. If they have poo, they probably have glyphosate as well.

Chris Williamson00:18:07

Hang on, sorry, sorry, sorry. 95% of shoes have got poop on them.

Michael Feldstein00:18:11

Yeah. Because you walk outside, dogs poo outside. You never wash the bottom of your shoe, like, ever.

Chris Williamson00:18:17

But how much is this? Like, surely this isn't an amount that could be big enough to cause an impact on someone's health.

Michael Feldstein00:18:23

But, like, a little poo, a little glyphosate, whatever else you walked on, rubber from tires, like, your shoes accumulate a lot of stuff out there. Then you're walking around your carpets. So then it's permeating into the home. And then every time you walk on it, you should see, like, I'll show you later. We do something called the disturbed carpet sample. We can maybe do one before I leave today. We smack the carpet with the particle counter, and it's, like, millions and millions of particles. So the same thing's happening kind of every time you're walking on it.

Chris Williamson00:18:47

Okay, and what is that? That's, like, biological material?

Michael Feldstein00:18:51

It's a little bit of everything. It's everything from mold spores, dead skin cells, hair, pollution, pollen. So speaking of, like, the home. So we got the shoes.

Chris Williamson00:19:00

Cool.

Michael Feldstein00:19:00

Cooking. Cooking's a big one. So even if you're using organic avocado oil, which I think avocado oil's not in anymore, but if you got good oil or beef tallow, beef tallow's still good. Grass-fed, grass-finished steak, still good. So even if you're cooking with great ingredients on a great pan, the high heat and the proteins create something called PAH, polycyclic aromatic hydrocarbons. So when I was testing homes after fires, we're always looking for hexavalenchromium and PAH. So even though those 2 things by themselves are good, the chemical reaction of the heat really contaminates your home.

Chris Williamson00:19:33

Right.

Michael Feldstein00:19:33

So, you know, you smell the bacon on all the cooking, smells great, but even when the smell passes, those reactions are still embedded into your home.

Chris Williamson00:19:42

Right.

Michael Feldstein00:19:42

And most people aren't using their range hoods.

Chris Williamson00:19:45

And the fan extractor above the stove.

Michael Feldstein00:19:47

Yeah, that's a good idea. Opening windows or using your range hood is a good idea. Like, we've only started cooking indoors very recently. We've only created indoors very recently. Imagine going back 1,000 years ago and trying to explain the concept of inside. Like, we built these little Tupperware containers that we live in. The average American spends 95% of their time indoors. Like, we're, like, in these Tupperware boxes now. You know, mold doesn't really grow outside. Dust isn't really outside. These are indoor problems. Outside, we have the sun, the wind, the rain, the trees. That is, like, nature's air purifier that's taking care of the outdoor environment.

Chris Williamson00:20:20

Cool.

Michael Feldstein00:20:21

We build these tight homes. We leave nature outside. So the problem is, the best example is if you think about a river or a stream flowing water, that's typically pretty clean water. But as soon as it stagnates, that pond gets the algae, gets the bacteria. Life wants to move. Water wants to move. Air wants to move. So we got cooking. We got the shoes. Then we have all the chemicals that we're using, the hairspray, the fabris, the glade plugins, all the candles, the incense, some of the stuff here. The other one is the building materials themselves.

So, like, I think part of the reason I'm on this planet is to eventually build homes better. So homes are built way too tight. They don't breathe. And think about your home. The outside is, like, the river, and then your home is, like, the pond. So if your home can't breathe, the people in the home can't breathe. And since the '70s, the energy crisis, they changed all the building codes to make homes super tight to be energy efficient.

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Chris Williamson00:22:18

Why am I not always suffocating inside of my house? I know it's not completely hermetically sealed, but surely the circulation, especially in a place like the UK where there's not a massive amount of AC happening, I would have just assumed that there's a, like, no airflow. Where's it coming? Where does air come from?

Michael Feldstein00:22:34

Well, let's think about a water bottle or a Tupperware container. We don't have to poke very many holes into it for it to fill up with water, especially when it lives in the water. Because also, how cool is this? They say the breathable, like, us humans, we need a very particular blend of air to survive. Like, a very specific composition. If we hike 10,000 feet or more, we can't really survive there very well. If we go underwater, we can't survive. They say if the earth is an apple, the breathable area is the skin on the apple.

So it's a thin little layer that we can survive in. But our homes are in that layer. So because our homes are in it, just like if you took a bottle or something, you put it in, submerge it in water, you know, there's water resistant and then there's, like, waterproof, but even very tight things. So how does the air get into your home? Windows, doors, even closed windows and closed doors, it gets in. Your attic, because your home has to breathe. It has vents, right? Your bathroom has vents. Your stove has a vent. Your attic has vents.

So every little leaky spot of a home, there's something that you can do called a blower door test. So any way that your home is venting out, that's where the air is coming in. And it's, like, a pressurized container.

Chris Williamson00:23:46

Okay. Okay, that's interesting. So what about CO2? We talked about, like, some of the things that kind of particulates inside of the home, but this is you recycling the air yourself inside of it.

Michael Feldstein00:24:00

I think CO2, like, the way we have sports tickers, I'm walking around the airport or, like, the mall or down the street, I see sports scores everywhere. Like, the CO2 should be that present. Because.

Chris Williamson00:24:11

I found this out this morning from the guys. There's people taking these Aranets through the airport and waving them around and being like, oh, I thought that I needed to be worried when I was outside. It turns out the airport's killing me.

Michael Feldstein00:24:21

The airplane too.

Chris Williamson00:24:22

Wow.

Michael Feldstein00:24:24

So carbon dioxide, you know, us humans, we breathe in oxygen. We breathe out CO2. Trees and plants, they do the opposite. The outdoor carbon dioxide is about 460 to about 500. So indoors, like, 600 to 800, decent. Once you get above 1,000, it's okay still, but that's when the brain fog starts to kick in a little bit. At 2,000, now we're really going to start feeling it. And at 3,000, you're like, I'm exhausted. I can't think.

So this is what, like, people are, when you talk about, like, when most people hear about climate change, they're thinking about things like natural disasters, which doesn't really, like, freak them out that much. Like, eh, it won't happen here once in a while. When I started monitoring air quality in 2014, it was about 395, the outdoor CO2. It's 460 now. So.

Chris Williamson00:25:17

Just the ambient CO2 ppm has gone up by, like, 10, 20%.

Michael Feldstein00:25:23

Mm-hmm.

Chris Williamson00:25:23

Wow.

Michael Feldstein00:25:24

And there's a huge difference between a 400, feels like, and 600 and 800. So imagine.

Chris Williamson00:25:28

We noticed that, sorry for interrupting, we noticed that inside of the studio because we've got these things everywhere. And this, in order to make it sound good for everyone at home, you can see on the ceiling, well, no one else can see on the ceiling, but you can. There's all of these sound deadening panels. This is as hermetically sealed as we can, double cavity insulated from the outside. We go to Rogan's studio. He's on a floating floor. Like, you would get in Rick Rubin's music studio or whatever, the whole floor is double-walled off the ground so that you have, like, deadening so that you're not actually hitting the foundation.

And then you open his door and his door is double thickness. We've just gone for single thickness here. But anyway, all of this stuff. And we noticed, if I have a roundtable episode with 4 people and we're 3 hours deep, we can't open the door because light comes in, sound comes in from outside. It's a bit of a mess. I'm like, fuck. I have this choice between somewhere that is well sound deadened so that it does the job of being a podcast studio, or somewhere that can circulate air really well so that the people that are in here don't get a ton of brain fog as well. And this will get up to, I think we've hit, like, 1,800 before.

But we've got pretty high, especially with 4 people plus producer. Maybe there's some people coming in and out. You're like, fuck. Like, all right, the whole goal of everyone being here is to think and speak clearly. And because we're all here breathing the air, we're now limiting the ability for people to be at the house.

Michael Feldstein00:26:46

So my commitment to you, and I'm very close. I'm probably about 2 or 3 weeks from a perfect solution. I've been speaking to everybody because we're building a little podcast studio in town. It's going to be called Clean Air Studios. You might have it before us. So what we're going to be able to do is put a little air exchanger all the way on the other side. Because what happens is, if we put the ventilation in here, that would ruin everything.

Chris Williamson00:27:08

Yep.

Michael Feldstein00:27:08

It's going to go the opposite side out there and then pull the air slowly and quietly. So it will not impact your sound at all. And it's going to just be a slow, gentle exhalation. So that's our commitment.

Chris Williamson00:27:21

So either that or I put a fucking rainforest in here and just have a shed ton of foliage and plants.

Michael Feldstein00:27:27

And then the humidity and the mold would take us out.

Chris Williamson00:27:30

Oh, my God.

Michael Feldstein00:27:30

Well, look, okay, so this is something that I think probably a lot of people are maybe feeling. And I know that I did. Like, oh, is this another thing? Is this more burden for me to consider with my life? I am trying to avoid ultra-processed foods and seed oils and blue 40 and red 5 and colors. And, oh, my God, I got to go to the gym and do my VO2 max training and my HIIT and I've got to get strength in and I need to make sure that my vitamin B12's right. And now you're telling me that I've got this other arduous bit of homework on top.

Like, in a world filled with Cheetos, how much are people majoring in the minors when it comes to air? And how much do you think actually this should be in the bucket of stuff that you care a lot about?

Chris Williamson00:28:16

Dude, that's why I have dedicated my life to this mission. Because I don't have or like to exercise willpower ever. I believe that your environment tells you how to feel. So if we hang out on the dock or in the mountains, good luck being stressed there. You know, go to a spa, you hear the flowing water and the gentle music and the nice light and the wood and the stone, you feel great. Go to a place that's, like, bright and loud and black and pink walls, a dentist office, like, you're going to be stressed.

It's like, good luck getting relaxed if it's, like, loud or hot or polluted. It's way easier. Like, I will never try to work if I'm not in an optimal work environment. I'm like, let's just fix the environment. Instead of trying to, like, take all my sleep pills and whatever people do, I'm like, let me just get a really good bed, get it cool, dial in the environment. It's the laziest way to be healthy is to control your environment. You know, move to a city that you thrive in. Go to an environment where you feel amazing. Have a bedroom that is conducive to supporting you. Have a kid's schools and a classroom that makes you feel good.

As soon as you walk in, you feel calm. So, yeah, people are massively majoring in the minors. And I love that phrase. You know, like, I think taking care of air, water, lighting, these are easy passive things. Once you've done it, you don't need to think about it again.

Michael Feldstein00:29:37

No. And, like, is water one of those things? I don't want to be ignorant to water and still drink the hose water and still drink tap water. It was, like, a little bit of awareness. And I got a water filter at home and I change the filter twice a year. And when I go out, I buy a bottle of water. And if it's $7 for the glass one, I'll take that one. If I reverse osmosis, I'll add some electrolytes back to it. Like, easy. The majoring in the minors is perfect because people want to sell people stuff. So they make all these things.

And it's not that those things aren't true and those things can't be seriously impactful. There was a study done in the UK, actually. If someone types in BBC microplastics air study, 100% of homes tested positive for microplastics in the dust. And dust is a good way to sample your air. 98% of all samples had really high levels of microplastics. Then they partnered up with a lab. And when people were getting biopsies done, 100% of people's lungs had microplastics in them. And they say the average person breathes about one credit card worth of microplastics each week.

So I haven't done the comparison, but I believe that people are breathing way more microplastics than they are drinking them because it's not a thing. You know, air is so abundant. It's free. You go outside. It's pretty good outside still. Even in a polluted place, fresh air is still generally solid. So I think, like, 80-20 basics. If you can have clean air when you sleep, clean water when you're drinking, and don't use artificial lights before sunrise or after sunset, let's start there.

And then if you want to have clean air everywhere and your bath and your shower and your pool and deck out your whole home with red lights, go for it. But these 3 simple things where the environment's set up, a couple little red light bulbs, a salt lamp off Amazon for 50 bucks, a countertop water filter for your drinking.

Chris Williamson00:31:29

Yep.

Michael Feldstein00:31:29

And, like, 0 to 1 is always the biggest step. Also, by the way, you can make an incredible air filter for $60 to $120 with Home Depot parts. Type in DIY air filter. Corsey Rosenthal box is, like, the most popular design. But it takes a few hours. The downside is it's kind of ugly and loud and it doesn't have a sensor in it. But I'd way rather people do that than buy a little plastic box from the store that doesn't work. So these 3 things.

Chris Williamson00:31:54

I want to get onto some ways people can do this for free around the home. But I found this stat.

Michael Feldstein00:31:58

Sure.

Chris Williamson00:31:59

99% of the world's population lives in places where air pollution exceeds WHO guideline limits. Like, how much do different cities compare in air quality? Like, everyone knows that Los Angeles has got smog, but how much of that smog actually sort of finds its way into homes and lungs? What about, I hear that Miami and Florida is really bad. Obviously, Austin's pretty. I don't know about the rest of the world. What are the more dangerous places in your experience?

Michael Feldstein00:32:26

So, you know, I used to, I travel now. One of my major considerations when I travel is air quality. Like, Mexico City looks like a beautiful place with big vibrant culture, but I'm not going to go there more than a day or two. And I'm going to be scrubbing my air when I sleep. Bangkok, Delhi, Beijing. Like, there's a lot of cities with bad air. Now in America, it's very regional, but everywhere has its problem. Like, you can kind of run, but you can't hide. So, yeah, Florida, you're dealing with a lot of mold.

Also, hotels in particular, they're pennywise, pound foolish. So they turn off the AC when the guest leaves. So now that there's no airflow, you get a bunch of mold accumulating and now they're gutting hotels. So, like, Florida is mold central. Austin has a lot of mold. Part of that's because of the humidity. Part of that's because the homes in Texas are built so poorly. So you have these attics and then all of the HVAC. So I grew up in Canada. We had basements. We put all the furnaces and the AC in the basement. Here, they're in the attic.

So you have, it's like 105 degrees out. You have 70-degree cool air blowing through the ducting. But the ambient air in the HVAC's 105 degrees. Well, condensation, guys, drip, drip, drip, drip, drip. So everyone's attics has so much mold.

Chris Williamson00:33:44

Right.

Michael Feldstein00:33:44

Like, everyone's. The homes are built so bad. Also, they use flexible ducting here in Texas. I'd never heard of flexible ducting. You don't have rigid metal, solid sheet metal, mechanical.

Chris Williamson00:33:53

Easy to clean.

Michael Feldstein00:33:54

You can clean it. If you try to clean the flexible duct, the rotor rips it open and now you can't even duct clean it anymore. Arizona, a lot of people moved to the desert being like, haha, I'm getting away from mold. I see some of the most mold toxicity in Arizona.

Chris Williamson00:34:10

Why?

Michael Feldstein00:34:11

Two reasons. Number 1, all that desert sand used to be underwater. So there's ancient mold in that desert sand. Then you get the huboobs that blow through.

Chris Williamson00:34:21

The what?

Michael Feldstein00:34:21

It's called a huboob. It's a dust storm.

Chris Williamson00:34:23

Okay, I think Sydney Sweeney had some of that.

Michael Feldstein00:34:27

But also, because the relative humidity is only, like, 20% outside, it's so dry that you have no exposure to it all. So you get a little bit of a leak and then you have this huge flare-up. So some of the most, like, the functional medicine doctors that we work with that specialize in mold, Arizona is actually a hotbed. Not because it's in the outdoor air, but because you have this cool, moist box inside a dry area and you have a home that still leaks.

Chris Williamson00:34:52

What about the Besta? Where have you been that's typically? Because I think about the UK and you're right on the building material thing. The UK, at the very least, our homes are built out of brick as opposed to wood and then cavity insulation with organic material that while it's being built, it gets rained on. And then it gets heated. And then it gets rained on. And then it gets heated. And you've basically baked in wet organic material into the skeleton of your house. And that's now next to all of this, like, fibrous insulation.

And now who knows what's going to happen? So where's the best?

Michael Feldstein00:35:26

The best air I've ever breathed was Costa Rican rainforest, very good.

Chris Williamson00:35:31

Okay.

Michael Feldstein00:35:33

Vancouver Island, very good. Also, I had my carbon dioxide detector out there and it was, like, 10% less than the rest of the world in the rainforest. That's why when you walk by trees, even, like, here on Ladybird Lake, like, soon as you go under with the trees, you, like, feel that cool freshness. Because, like, they're breathing on you. So it's like a localized air filtration system.

Chris Williamson00:35:52

Do you ever see those studies done that people who grew, like, pumpkins, like, prize-winning pumpkins and watermelons and different plants and stuff like that, they said that singing to the plants caused them to grow more effectively. And then people realized if they did a study, it was just that people were breathing on the plants so much that they were getting additional CO2. It was so good. You could have just been like, but instead, you're singing them some beautiful operatic.

Michael Feldstein00:36:19

So the next test has to be breathwork versus song.

Chris Williamson00:36:21

That's it. Yeah, yeah, that's the RCT.

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Chris Williamson00:37:18

Okay, so I want to show you some products that people probably typically have in their home.

Michael Feldstein00:37:23

They do have them.

Chris Williamson00:37:24

So we've got incense sticks. How do you feel about those?

Michael Feldstein00:37:27

I like them outside.

Chris Williamson00:37:28

Okay.

Michael Feldstein00:37:31

Yeah, you can't really combust stuff in your home and expect that not to pollute your home. So I like the vibes. I like the smell. I would not light them in my home. If I was going to, I would be scrubbing my air, opening my windows, but no bueno.

Chris Williamson00:37:44

Okay. What about, like, bug killer and stuff like this?

Michael Feldstein00:37:47

No, no.

Chris Williamson00:37:48

Okay, no.

Michael Feldstein00:37:49

No.

Chris Williamson00:37:50

No.

Michael Feldstein00:37:50

Also, if you are going to use these stuff, yeah, we'll get to the other stuff.

Chris Williamson00:37:52

Yeah, yeah, yeah, yeah.

Michael Feldstein00:37:53

Bug killer, no.

Chris Williamson00:37:54

Okay.

Michael Feldstein00:37:56

Just read this stuff.

Chris Williamson00:37:58

So hair spray, Trazomate hair spray, like, extra hold, stuff like that. Because people want to look good. They're going to have to use these products somewhere. You don't want bugs in your house, right? Like, how am I going to get rid of the bugs? How am I going to get my hair to look nice?

Michael Feldstein00:38:09

So these are, like, and also, we still want to enjoy life. We all have to make our decisions.

Chris Williamson00:38:14

And again, not get so autistically obsessed with each individual small thing that we don't ever feel like we can move without killing something.

Michael Feldstein00:38:22

I feel like the sickest people I typically know are often the most health aware. They're perpetual healers. So they, like, heal something. It's kind of like a gift to humanity, honestly. They, like, figure out one problem and then they obsess over the next one. And the neuroticness, that stress keeps them constantly sick.

Chris Williamson00:38:39

Yep.

Michael Feldstein00:38:39

They're always like, what is the thing to optimize? They focus on it and they kind of manifest it for themselves. What was an unexpected benefit consequence with Jasper? Because it has sensors on it, when people use their hair spray, it kicks up.

Chris Williamson00:38:53

Yeah.

Michael Feldstein00:38:54

So it knows.

Chris Williamson00:38:54

Every morning, mine goes mad at me when I spray my deodorant. It goes fucking crazy.

Michael Feldstein00:38:58

So depending on the products you use, if you're using better products, it will react less. So.

Chris Williamson00:39:03

Oh, that's funny.

Michael Feldstein00:39:04

Yeah, so it becomes like a lot of, like, the low tox, non-tox influencers, they use their Jasper, has their little, like, which product is the most toxic.

Chris Williamson00:39:14

Oh, that's funny. Okay, what about stuff like this?

Michael Feldstein00:39:16

But if you're going to use the hair spray and stuff, I would recommend if you can, do it outside. If you can't, open a window. And then if not, go in a bathroom and leave the bathroom fan on.

Chris Williamson00:39:25

Okay, so this is like a bathroom air freshener.

Michael Feldstein00:39:31

I'm glad you pulled this one up.

Chris Williamson00:39:33

Okay.

Michael Feldstein00:39:34

This is a fragrance.

Chris Williamson00:39:35

Okay.

Michael Feldstein00:39:36

So everybody's got these Glade plugins for breeze. It's not about the brand. Fragrances.

Chris Williamson00:39:40

Yep.

Michael Feldstein00:39:41

Get this. The fragrance market in America. So by fragrances, I mean the air pollution industry, the indoor air polluting. Fragrances, it's about a $7 billion market in America. Air filtration is about a $3.5 billion industry.

Chris Williamson00:39:53

Wow.

Michael Feldstein00:39:53

So the indoor air polluting industry is double the air filtration industry.

Chris Williamson00:39:57

You're outnumbered.

Michael Feldstein00:39:58

We're going to flip it. Nothing worse than getting into an Uber with the Christmas tree of death.

Chris Williamson00:40:03

This is what I was thinking about. So that's from one of the guys that works here. That's from his car.

Michael Feldstein00:40:08

Ugh.

Chris Williamson00:40:08

That's from his car. That lives on the vents. That's on the vents in his car.

Michael Feldstein00:40:11

No, who?

Chris Williamson00:40:12

Kyle, big guy that was outside.

Michael Feldstein00:40:14

We're going to talk to Kyle after this.

Chris Williamson00:40:15

Okay, you're not a fan of those either?

Michael Feldstein00:40:16

They're the worst. So also, fragrances. Like, I believe Dr. Sachin Patel taught me this and it's honestly changed my life. He's like, don't eat unless you're salivating.

Chris Williamson00:40:27

Okay, what's that got to do with fragrances?

Michael Feldstein00:40:29

I'll tell you. Good question. So when you salivate, that tells your gut and your, like, that tells your digestive enzymes, hey, this is what's incoming. So get ready for these foods. That's why when you smell something delicious, you start salivating, your gut's like, yes, this is what's incoming. And then it's creating custom enzymes to break down the food. It helps with your digestion, your absorption, your nutrients, all of it. The way all of these smells work, if you have the hockey bag or the gym bag and you spray it with Febreze, it didn't clean the stuff. All it did was block your olfactory system, which is your smelling system, so you could no longer smell the stuff.

It binds to the receptors in your nose. So now you're nose blind. You can't smell the thing anymore. Why is this such a problem? Because we rely on our sense of smell. So now if you can't smell, your body's not going to create those digestive enzymes. Your gut doesn't know what's coming in. Your smell is massively connected to your taste, to your gut, to your nutrition, to your absorption. So, like, I carry a bag of a really non-toxic deodorant with me and if I, like, hug someone with a speed stick, I give them a Primaly Pure. And then they're like, is this because I stink? And I'm like, actually, yes, but it's not that you stink, it's that your deodorant stinks.

And then all the people around you, I think synthetic fragrances are going to be known as the new secondhand smoke. Because back in the day, when you would smoke, if you complained at someone, like, you or the Debbie Downer, like, killing my vibe, then the research came out. It's like, oh, secondhand smoke is as bad or worse.

Chris Williamson00:41:54

Surely the amount of whatever human blow-off from a smell is so much less, right? Like, I spritz some perfume or deodorant at the start of the day and it's 3 hours later. How much is left on my body? How much is that putting out into the world?

Michael Feldstein00:42:08

Well, in my home, as soon as someone opens the front door, I immediately know if someone's wearing perfume or cologne. Instantly.

Chris Williamson00:42:17

You're kind of tuned to that. What do you think, what do you say to the people that say that's a kind of fragility, that your level of sensitivity now to good and bad means that you're less robust, not more healthy?

Michael Feldstein00:42:28

I love this. So I want to be highly sensitive, but also resilient. So it doesn't ruin my day. Like, you know, sometimes people are like, I used to, if I turn, like, it's dark, someone would turn on a light and I'm like, ah, no.

Chris Williamson00:42:42

Yeah.

Michael Feldstein00:42:43

Huberman says you just ruined my next 4 days. Like, you screwed my week. Ah. And I would get, like, angry and like, whoa, whoa, whoa. There was an issue and then my reaction was really big. So now I'm like, let's turn the light off. Like, I'm resilient. Okay, Andrew. I understand that that's significant. I'm quite resilient. So it doesn't ruin my day. I want to be sensitive. I want to be empathetic. I want to feel my environment, but then also not be, you know, hit by a tidal wave.

Chris Williamson00:43:11

Yeah, so you mentioned Febreze, and this is an interesting one. Like, fabric extra strength fights odors and fresheners. I think a lot of people, I certainly thought this for a long time. I'm like, all right, so if I've got something that's on my couch, that's on this rug, if I spray that, that is like, I don't know, getting in there and deconstructing the particles or something. Somehow, is there anything that does that or is it just straight up wash your shit if you need to wash your shit?

Michael Feldstein00:43:38

Yeah, wash your shit. Put it outside. The sun is the greatest UV light of all time. That's the best disinfectant ever.

Chris Williamson00:43:43

Okay, so the dog comes in, the dog smells, the dog's on the rug or the couch or something like that. You would say, take the covers off and then.

Michael Feldstein00:43:51

Fresh air and sun.

Chris Williamson00:43:52

And put them outside.

Michael Feldstein00:43:53

Yeah.

Chris Williamson00:43:54

Way better than Febreze or something else. What the fuck else would we use?

Michael Feldstein00:43:57

Also, sunscreen, by the way. Think about this. If you're, like, on the beach or by the pool and you see someone using that, say, spray sunscreen. Number one, it messes up the plants and the water and everything. But if next time you notice it, someone could be 50 feet, 100 feet in any direction, watch when they spray, you'll smell it. So if you can smell it 100 feet in any direction.

Chris Williamson00:44:16

Outdoors.

Michael Feldstein00:44:17

Outdoors.

Chris Williamson00:44:17

Yeah.

Michael Feldstein00:44:18

Another way to think about that, let's say you take a red bathtub, take red, sorry, a bathtub, put 3 drops of red food coloring in, just like a few drops. Within seconds, the entire bath is equally distributed with the red. It doesn't stay localized. Air is basically water. It moves the same. So it just kind of contaminates the whole area.

Chris Williamson00:44:36

What do we think about candles? Because I know that a lot of people like the idea of candles, candle light. This is a Glade limited edition warm apple and spices flavor. It's a fucking edition, I guess. How do you feel about candles generally? Can we have safe candles?

Michael Feldstein00:44:56

This is one of those, like, decision things. Personally, I do use candles. I love candles. I think they do some, you know, candle or no candle. I think no candle is the most optimal move you can make.

Chris Williamson00:45:07

Okay.

Michael Feldstein00:45:08

But I mean, on the light side, candle's like the best light you could have.

Chris Williamson00:45:12

Yeah, it looks beautiful. It's very relaxing. Good for the nervous system.

Michael Feldstein00:45:15

If you can find a really, really, very sexy.

Chris Williamson00:45:18

Yep.

Michael Feldstein00:45:18

Candles and cuddles is the new Netflix and chills.

Chris Williamson00:45:20

Very good.

Michael Feldstein00:45:21

So if you can have a beeswax candle, a really good one with a good wick, like a wooden wick or a hemp wick. So I've done tests before. There was something on our Instagram where we tested some candles and we blow it up beside the Jasper. So a beeswax candle is like a natural ionization. So I like beeswax candles.

Chris Williamson00:45:43

Are there any companies that you recommend?

Michael Feldstein00:45:44

I'm still in the process. I've got, like, 25 different ones.

Chris Williamson00:45:47

Okay.

Michael Feldstein00:45:48

When I have one that I can vouch for, I'll tell you.

Chris Williamson00:45:50

Cool, cool.

Michael Feldstein00:45:51

But that's how I feel.

Chris Williamson00:45:52

All right, let's go.

Michael Feldstein00:45:53

But extinguish the candle outside.

Chris Williamson00:45:55

Okay.

Michael Feldstein00:45:55

The black smoke at the end. If you have, like, a little snuff, that's decent too. But I usually go outside and blow my candle out outside.

Chris Williamson00:46:02

Okay.

Michael Feldstein00:46:02

Or, I mean, I'm pretty, I'm quite Jasperized. So if it's like your water's coming in, let's say you got city water, well water, basically you're pumping contaminated water into your house any way you cut it. So you have to filter it. Air is the same. Air is a little bit sneakier. With water, we can filter it in a jug. We can filter it. Like, there's one water pipe coming into our home. So we filter it at the point, the shower, the whole home, we got it. Air is coming in through all these different areas. It's a lot sneakier, which is why the way we have to air filter is a little bit different than the way we have to think about water filtration.

Chris Williamson00:46:37

Who is particularly susceptible to air issues? I'm thinking older people, kids, immunocompromised. Like, is there an avatar of a person who's particularly vulnerable to air quality?

Michael Feldstein00:46:50

Well, if the average adult is breathing 15 to 20,000 times a day, toddlers are like 40 to 60,000 and infants can be like 60 to 100,000 times. Think about the modern birth of a baby. I would say the baby, babies and elderly.

Chris Williamson00:47:02

Right.

Michael Feldstein00:47:03

So they get birthed in this, like, hospital with these bright lights and rushed around and beep, beep, beep, beep. And then they get rushed home and they're in their nice nursery, Instagram ready, fresh paint on the walls, lots of VOCs, bunch of toys, off gassing. This is really important. There's these diaper pails that people put into their nurseries. So you change baby's diaper, you pop it in this little airtight container.

Chris Williamson00:47:30

Okay.

Michael Feldstein00:47:30

If you ever go into a baby's nursery, it smells like shit, significantly. Newsflash, if it smells like shit, it is shit. And if it's shit, it's bacteria. A lot of bacteria. So mom is trying to do everything for her healthy little baby. Meanwhile, the baby is being intoxicated by shit particles, shardicles all night long.

Chris Williamson00:47:49

So you could literally just put that outside.

Michael Feldstein00:47:51

When my daughter Aria was newly born, I remember it was our first child. We were living in British Columbia at the time. Rachel, my wife, she was, we had this diaper pail. I'm not going to say the brand. They'd probably hate it, but they're all the same. And I'm like, yo, every time I go in there, I'm like, ugh. I'm like, Rach, I really think we got to put this thing outside. Like, the shitty diaper should go directly outside. And, you know, it was the first kid. Like, you know how many things I'm dealing with? And it was, you know, so it's convenient.

Chris Williamson00:48:18

Optimizing the diaper pail is low down on the list of things to do. I need to try and keep this thing alive.

Michael Feldstein00:48:23

So I'm like, cool. Let's run an experiment tonight. I noticed if I try to make change, it's difficult. If I call it an experiment, she's really willing. So I said, tonight, let's run an experiment. Let's put the diaper pail into our bedroom. I'm going to sleep on the couch in the living room. She's like, ooh, no. We're not, I'm like, exactly. So once she realized we would never in a million years put the diaper pail in our bedroom, but our baby who's breathing 100,000 times a night with a developing immune system is breathing all this poop. So, hey, mom and dad, please take the diapers outside.

Chris Williamson00:48:50

Yeah, and it's a free intervention.

Michael Feldstein00:48:51

Free.

Chris Williamson00:48:52

Okay, talk to me about what ways people can improve the air quality in their home cost-free.

Michael Feldstein00:48:59

Cost-free. So let's start with the poopy diapers outside. Shoes off. Use your range hood. Range hood beating the exhaust fan above your stove. A huge one is use the bathroom fan is not for poop smell. The bathroom fan is for humidity. So I would recommend buying a switch. Like, you know, dimmer switches are awesome. One of the greatest inventions ever. So also, you can get a bathroom fan that has a timer on it. Like, 30 minutes, 60 minutes, 2 hours.

Hit the 2-hour button in at least an hour. So think about it. You take a shower. Think about how much water a towel can absorb. So you have, like, a couple gallons of water either sitting in the drain or on the towel, and then it's just drying into your home. Often bathroom doors closed. Excess moisture, over time, now we have a mold problem. So your home has those exhaust fans to get that excess humidity and moisture out of your home. So use your bathroom fans. Use your range hood. Get your dryer, the dryer vent.

Clean out the lint drawer. A lot of people have home fires from their dryers too. You know, using better products, like just being aware of the cooking products, of the cleaning products, of the chemicals you use. But the ventilation is a huge part of it. If you live in a, if the temperature is reasonable, open your windows. I know in Germany and a lot of places in Europe, like airing out the home, forget the word for it, starts with an L. They're like, letting the home air out is conventional. Like, you do that every day. We don't do that stuff here.

So letting your home breathe would be good. So yeah, those are the big ones.

Chris Williamson00:50:38

Why isn't the AC system already fixing this problem? Like, when I think about, hey, I need to get more air into the house.

Michael Feldstein00:50:47

Yeah.

Chris Williamson00:50:48

AC systems pulling air in from the outside. Surely that's the same as opening a window and it's cool. Like, I've heard of HEPA, HEPA filters, dehumidifier, all this stuff. Like, is this not fixed with people's normal airflows if they live in a house that's got AC?

Michael Feldstein00:51:03

One day, not yet. So I'm just going to call, it's called your HVAC system, heating, ventilation, air conditioning. That's the, think about your furnace and your AC. That's the lungs of your home is the way I think about it. When most homes are built, most people live in a builder-grade subdivision home or like an apartment. When these homes are built, these are built by bankers on spreadsheets. They're not sitting around and saying, how do we build the healthiest home? They're saying, how fast, how cheap, how many square feet, let's make them pretty, let's sell them quick.

So what happens is your furnace and your air conditioner are strictly designed to heat and cool your home, and they're designed to do it energy efficiently. So what happens is the furnaces and the AC and the air handlers are not sized for filtration at all. Also, because we've so optimized for energy efficiency, typically people leave their HVAC system on auto mode. So you only want your HVAC running when it needs to run. Heat up, dot temperature, turns off, cool down. And if it's on all the time, it's pretty loud. It's pretty annoying.

Company, so Jasper originally, I spent the first two years actually trying to design a HVAC air filtration system.

Chris Williamson00:52:09

Right.

Michael Feldstein00:52:10

I thought that would be the perfect solution. Pop it in the furnace, out of sight, out of mind, whole home would be good. It was loud and it was quite ineffective because what happens is it chokes out the airflow. So the system is only designed to move the air through it and heat and cool. So a lot of people during COVID, they're like, get the Merv 16s. They got these super intense filters, shove them in their HVAC system, and then their motors blew because you're choking out the system. So when you think about air filtration, you want efficiency and efficacy, which means efficiency is like how many particles are we stopping.

Efficacy is how much air is flowing through it. So unfortunately, long term, that's our vision with Jasper is to create HVAC products that'll be the lungs of your home. That's not just heating and cooling, but it's thinking about pollen, it's thinking about mold, it's thinking about wildfire smoke, and it's actually designed to breathe. Probably not for a few years, but unfortunately, those systems are just, humans are so, like, temperature is like the first thing for us.

Chris Williamson00:53:04

Yeah.

Michael Feldstein00:53:04

We're so aware of thermal comfort.

Chris Williamson00:53:06

Yeah, you walk into a room that's 30 degrees or like even 25 degrees and you're like, oh, this feels a little bit hot in here. I'm not really too comfortable. You walk into one that's got 2,000 parts per million of CO2 and some VOCs in it and you're like, no, I don't know. I think I'm all right. And that will build up over time. So that makes total sense.

Michael Feldstein00:53:25

What's really exciting, man, the human body is the best sensor of all. After I had tested hundreds of homes from mold, I got a sense. So I could walk into a home and sense the mold right away. The same way, like, I like this party trick. You take five people, go outside, do it in the morning whenever no one's checked the weather yet, and you get everybody to write on a napkin what temperature they think it is outside. Yo, often everyone is, you could have five or six people, they're typically within one or two degrees of each other.

Chris Williamson00:53:52

Pretty accurate.

Michael Feldstein00:53:52

Pretty accurate. Our temperature sensors in our skin are dialed in because we look at the temperature every day. And we've limited our understanding of weather and environment to hot, cold, cloudy, sunny, rain or no rain. But like, that's just a part of it. I want to create a weather app and we're probably going to do it soon where it's like, it's cloudy and it's cool, but the cleanest air in four months. Awesome day to go outside. Like, the weatherman is so negative. So when you start paying attention to the humidity, if you look at your relative humidity every day, your body instantly knows and it will affect you just as, in a good way, you'll become aware.

So think about it, like dry sauna or go to the desert and go to the rainforest, you know what dry feels like in your hair, in your throat. It's too humid, it's too dry. You kind of have a sense of that. Because I have lived with a carbon dioxide detector so much, I can, little party trick for me, sometimes like friends would be like, he knows what the CO2 is, I guess, and then they pull it out. I'm usually within about 30 to 50 ppm of what the CO2 is. So your body is attuned to this.

Chris Williamson00:54:50

Fuck an Aranet, I just need you. I'm just going to carry you around all the time.

Michael Feldstein00:54:53

Well, once you've Araneted for a while, you might be calibrated.

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Michael Feldstein00:56:05

Yeah.

Chris Williamson00:56:05

If you were viewing a house or an apartment, what would you check before signing? Like what problems would make you walk away? What would consider you fixing it straight away? Like a lot of people are going to be thinking, going into a new apartment, going into a new house, oh my God, like this feels like I need to be something that I really care about before I get in there. How can they effectively and efficiently work out whether or not this house is going to be good for them from an air quality perspective?

Michael Feldstein00:56:29

So in 2014, I got certified as a home inspector because I was interested and I was, by the way, it was like an online course I did in three or four days. By the way, getting certified in flood, fire, and mold, it's a two-day course. So you think the mold professional is coming to your house? They didn't go to mold university for a year. They did a two-day course for like $500 and a little room with an easy test. That was to get certified in all this remediation stuff. So the certifications mean absolutely nothing.

Chris Williamson00:56:59

Right.

Michael Feldstein00:57:00

Typically, if you look at a home inspection note, there's exclusions in there. It says, we're not looking for anything environmental, no mold, and typically no roof stuff. So you're paying $400 to $1,000, maybe $2,000 to get a thorough home inspection, and they're only looking for something that's going to hit your wallet in the next couple of years. How old's the roof? Is there a crack here? Does the GFCI plug work or not work? But like, your home could be infested with mold and they don't even mention that part. They're not even trained to look for that. So red flag number one, if you go into move into a home, if there's any plugins and scents and fragrances, you have to demand a re-inspection.

Get all those fragrances out of the home. Let the home breathe for a day or two. Close it back up. The number one trick that people selling homes do that are infested with mold, they put plugins in. So you come in, you think it smells good, you think it smells clean, you think it smells fresh. No, they're just blocking your ability to smell the mold. Then you buy the home, you realize you have a $200,000 remediation product, you all get sick. So I'm looking at it a lot from the mold and the environmental standpoint. I would recommend air quality and mold testing. It's like the biggest investment of your life. It's the thing that your family lives inside.

Chris Williamson00:58:08

Yeah.

Michael Feldstein00:58:09

So.

Chris Williamson00:58:09

And how expensive is it going to be to try and fix your health if you go in somewhere that ends up hurting you?

Michael Feldstein00:58:16

The most?

Chris Williamson00:58:17

Two years. I mean, for me, incredibly expensive, incredibly effortful. Are old homes worse when it comes to air quality? New, old?

Michael Feldstein00:58:25

They can be. When I was doing a lot of air quality testing, about a third of the work we were doing was, you know, have you ever, like sick building syndrome was the idea of the home making people sick. It was more thought of in commercial buildings where absentee rates would be high and performance would be down. And they realized, Harvard did a study by Dr. Joseph Allen that showed that the cost of optimizing your employees' health and environments massively outweighs having absent sick team. I think a home is the exact same.

Chris Williamson00:58:55

Yeah. Yeah, it's the most efficient way that you could do that. Okay, what are some things or what are the best assessments for home air quality? Let's say that maybe someone really cares about this or they're working on their health at the moment and they think, okay, I've got some money to be able to spend on this. What's the gold standard? I've heard about Erme tests. We've had a bunch of those done. What's good? What's not good? What should people go for?

Michael Feldstein00:59:19

I wish I had a good simple answer here. It's a little bit nuanced because on one hand, mold is the real deal. Like it can make you really sick. It can really impact you. But the mold industry, there's two words that they use. And this was actually 10 years ago. They called it the mold rush. And that was nothing compared to now. And mold is gold. Think about it. If you're like a contractor and you're demolish, if you're a demolition contractor, gutting a bathroom before a remediation, before like you get a new fancy bathroom, it's about $1,000. If there's black mold on that bathroom, it's $10,000.

Chris Williamson00:59:47

Because it's more comprehensive.

Michael Feldstein00:59:49

It's more scary. The only difference is about four hours in preparation time. You put in a scrubber, you use some antimicrobial. The labor is like three more hours of labor and like $50 more in materials. But.

Chris Williamson01:00:00

One feels like it's been a nuclear spill and the other feels like somebody's choosing to put new tiles in.

Michael Feldstein01:00:06

Yes. So a lot of contractors got into the mold game. Then as mold awareness goes, what happens? The functional medicine doctors are inundated with people coming in for mold stuff. So then they, a lot of companies pop up doing urine testing and blood testing and a lot of them.

Chris Williamson01:00:21

The mold co. Ariana from the mold co. Go to the mold co. That's the company in America that you need to use.

Michael Feldstein01:00:26

She's the best I've seen by far.

Chris Williamson01:00:28

Yeah. Yeah. So if anyone is thinking, I want to do the testing for my body, that is the mold co. They do testing and the therapeutics and they'll help you go through your detox protocol. She's following the shoemaker protocol. She's got the scientists that were the initial like padawans of the main guy that came up with the main most evidence-based mold detox protocol on the planet. She's awesome. So friend of the show.

Michael Feldstein01:00:53

Yeah. I like her too. So some industries, for whatever reason, they get this conflict of interest label on them where it's like the home inspector shouldn't be the contractor or the mold inspector shouldn't be the remediation guy.

Chris Williamson01:01:07

Perverse incentives.

Michael Feldstein01:01:08

But you go to the accountant, you go to the lawyer, do you have a problem? Yes. You go to the mechanic. So with, but the eye doctor doesn't sell you the glasses. For whatever reason, but it ultimately comes down to trust. I actually, the best mold inspectors are the remediation guys. Because they actually remove the stuff. Like you go to a surgeon to check you out. There's not this whole other industry that's like, let's see if you need surgery. I don't do surgeries, but I'll just check.

Chris Williamson01:01:32

Is there anything that you can say around how to work out if a home inspector is of quality or not? Because I understand these are a bunch of warnings, mold rush, gold rush thing.

Michael Feldstein01:01:45

Yeah.

Chris Williamson01:01:45

This is why the industry might be a little bit perverse in its incentives, but is there anything that we can say about like how to assess the people that are doing the assessment?

Michael Feldstein01:01:54

And the good thing here, this is not a big ag, big pharma, evil cabal situation. This is a road to hell paved with good intention situation. I don't think there's really bad actors in this space. The functional medicine docs just trying to get you a good test. And then they're like, get your home tested. Then you have someone come and wave their wand who did their two-day mold course, thinking they're doing their job great. It rained yesterday. You got the mold. Let's start gutting everything. So it can be alarmist. And then some of the tests, like some of the tests were designed. So Erme, for example, it's a good test, but it's designed to be kind of alarmist and it's checking your dust.

So was there any mold present in the last six months? Like, yeah, if you test your blood for heavy metals or mold.

Chris Williamson01:02:37

BPAs.

Michael Feldstein01:02:38

You got some of it. So like, ah, I got the mold. And sometimes you feel relief. You're like, I finally found the thing. But this is not an absence, presence, black or white binary thing. It's like, that's where mold co is actually great. It's like, what species? How much? Let's test again. It's pretty cost effective too. So I think it's, the industry is working its stuff out. I think if you are buying a home, I think actually calling a couple remediation contractors to take a look could be good. Hopefully, you know, it's all like, how do you know which contractor is good?

You don't. Most of them aren't.

Chris Williamson01:03:10

Probably, at least for me, what I did was I put a, and I'm lucky because I got people to follow me or whatever. I asked some friends, I put a story up on Instagram, but where I found them was I asked a bunch of friends and I was like, hey, does anyone know good mold remediation? Asked, asked, asked. And Toolman, there was this company in Austin came up a bunch of times, had a conversation with them. He was very highly booked and managed to find time. I was like, hooray, that was good. All right, talking about Jasper, you, I guess, took what you found when doing the salvaging of homes and then tried to make that more commercially available.

Again, for people who are like, right, I think this is a big deal. I really want to work on my health. What, from a scrubber perspective, how does Jasper work? Why is that a big deal? How much can that help? Like, and how do people need, where should they put it?

Michael Feldstein01:04:02

Yeah. So we call Jasper an air scrubber, not an air purifier. The reason that is, it's kind of like saying a Yukon Denali versus a Honda Civic. They're both cars. They're both vehicles. They have four wheels. They have windows and doors and airbags. But like one's designed to commute a couple around the city and put a bag in it. The other one will take your kids, take your stuff, be safer, look good while doing it. You know, golf carts and pickup trucks. One can pull your boat, one doesn't. So the scrubber is like the industrial grade air purifier.

So, you know, the SUV only came onto the market in roughly the 1990s when they're like, how do we take a military grade vehicle and make it for the modern family? Before that, there was no SUVs. Now over 50% of cars that are purchased in America are SUVs. It's practical. So a scrubber, a Jasper is typically, it's about five small little cheap air purifiers. It's made from, so what it does is air is flowing through it, passes through a filter that's capturing all the stuff, letting the air, like the goal is not to have like special optimized air.

It's supposed to have air as nature intended it. So we're not adding anything to the air. We're just filtering the stuff out. What makes it unique is the fact that it's, because we made it from steel, you know, it's supposed to last, it's designed to last 10, 25 years, which is why we're able to give it a lifetime warranty. I hate buying products that break. So if, in its simplest sense, it moves more air. And because it's much larger, the filter on it is about four and a half pounds. Most air purifiers filters are like a third of a pound, half a pound.

They're tiny little filters. Jasper's is like a tractor filter. So because it's bigger, that means two things. Number one, it can move more air silently. There's two in this room. You can't hear them at all. So it allows them to be silent. So Jasper moves more air on the lowest fan speed than most air purifiers move on the highest fan speed. There's a metric called CFM, cubic feet per minute. And we bottom out at about 100 CFM on the silent setting. A lot of air filters max are about 80 CFM. The sneakiest thing out there is you walk down the shelves, you see a little filter on the shelf and you're like, covers a large room, 1,500 square feet.

You're like, great. I don't think it's working. Newsflash. If you don't think it's working, it's not working. It should be one of those undeniable things. Like if you put it in your bedroom on fan speed three, turn off the light, it's a no brainer. You will feel the difference immediately. Or you put it in your living room. The way we designed, and like thank God for modern technology, the sensors there, 10 years ago, 15 years ago, would have been thousands of dollars, but now sensor technology got smaller and cheaper. So it can be silent and smart, but as soon as you start cooking or a candle or incense or wildfire smoke or pollution, the number on the screen goes up.

It goes orange and red. When you hear it, it's because you want to hear it and it comes back down. Basically like Jasper is a child of a mold man who has a wife who cares about interior design and I wanted something that was effective and beautiful.

Chris Williamson01:06:59

Would you have designed something that was significantly uglier if you hadn't had your wife's input, do you think?

Michael Feldstein01:07:03

I would have just used the scrubber.

Chris Williamson01:07:04

Right. Yeah.

Michael Feldstein01:07:05

It wasn't, yeah. And people, I would keep the scrubber in the basement and people would come home and be like, whoa, it feels different in here. But like, she's like, but it's loud and but it's ugly. We need to get this thing out of here. So it's the combination of, I like aesthetics. I also think, speaking of design trends or health trends, I think design is actually a health trend. I think when things look good, you feel good. Aesthetic matters. And so making something that is beautiful, that's inconspicuous, that's smart, that's quiet, no Bluetooth, no Wi-Fi, no EMF. I didn't do any focus groups. It was for the mold man.

I wasn't, you know, I was doing the disaster work. So I'd go to the California fires, the BC, the flood, and then in between the disasters, I was traveling a lot in my 20s. I did not have the energy to start another company. We just had 50 and I didn't even think I was going to go through with the company.

Chris Williamson01:07:52

Wow.

Michael Feldstein01:07:53

And I originally created them just for wildfire smoke. So I figured, hey, it'll be summer, there'll be smoke, we can go there, help. And then COVID happened. So what ended up happening is they mandated in Ontario that every dentist needed an air filter in every room to open their doors for business again.

Chris Williamson01:08:10

Wow.

Michael Feldstein01:08:10

So it was a requirement in Ontario, but based on the airflow would determine the time between patients. So if you had a little air purifier, you were an hour between patients. If you had a Jasper, you were eight minutes. So it became, the dentist would pay it off in one day. So then our first thousand customers, our first thousand, we were called Jasper Medical when we launched because we launched to the dental industry during COVID. Didn't see that happening. I had 50 sitting in my garage. I'm like, I just wanted them for like my grandparents and my family. I'm like, I saw the impact for me.

I'm like, I don't know if I could do business right now. COVID is like, nope, you're getting back in the game, son. So about a thousand dentists in Toronto had them. By the way, we had no e-commerce for the first three years. The only way you could buy a Jasper was to, there was a free consult, because I was a blue-collar guy. So request a quote, free consultation. You'd call me and I would talk to you for half an hour about your mold situation, about your dental situation. Because of restoration, I knew how to do airflow calculations. The dentists were confused. So I'd be able to look, okay, give me the length times width times height and I'll tell you how many minutes between patients.

The turbo mode on the Jasper was invented for dentists during COVID so that it'd have one button to deep scrub the air. And then we just left it there for consumers.

Chris Williamson01:09:20

Next guy can come in.

Michael Feldstein01:09:21

Yep.

Chris Williamson01:09:22

I've been cycled through a variety of machines. I've got Jasper's all over the house. Thank you for helping me to keep my house clean. But I'd gone through the bedroom machine. That was kind of interesting, but really, really loud and pretty ugly. I'd been through, what's the Aqua True?

Michael Feldstein01:09:39

Air Doctor?

Chris Williamson01:09:40

Air Doctor. I'd been through those. That was like, you know, okay, it seems a little interesting, but it feels like more of a one-stop shop to go to Jasper.

Michael Feldstein01:09:49

We did an air test at your home on video of those other filters.

Chris Williamson01:09:53

I wasn't there.

Michael Feldstein01:09:54

You weren't there, but it's on video. The air coming, because we have hundreds of these on video, we tested the air coming out of the other machine. It was the exact same as the ambient air.

Chris Williamson01:10:03

It wasn't cleaning anything.

Michael Feldstein01:10:04

It wasn't cleaning anything.

Chris Williamson01:10:04

Brilliant. Okay. I had a lot of very expensive hair dryers floating around. Where should people, let's say that someone's like, all right, I think this is important. It feels to me like I've got maybe some sinus stuff, maybe some allergy stuff, maybe some mold stuff, and I want to, I'm going to believe that air quality is important. Where do you prioritize putting air purifiers first or air scrubbers first? Like what's the first place that you put a Jasper?

Michael Feldstein01:10:29

Well, our logo is kind of, the A is a tree that kind of looks like a mountain because the long-term vision for these products should not exist. If we build homes good and we don't pollute so much, we won't need these things anymore. The real air filtration is the trees. I like it because I want clean air in my bedroom for sure. To me, clean air, clean water, clean food, good lighting, I'm good. I don't do the other stuff. I take a sauna occasionally. To me, it's a no brainer. If anyone goes and hears the first 20 or so podcasts I did, I didn't mention Jasper one time.

I'm like, would that be salesy? And then I'm like, wait, once the dentists started to show off the Jaspers, then mom's like, do they sell these for the home? And they're like, I don't know. Call them. She puts it in the home. She's like, hey, no more asthma attacks, no more allergies. I'm like, oh, this is feeling like a mission now. This is feeling really good. So I wanted one per bedroom, not five. So you asked me a couple of questions. Like, where would I rank it? Like I said, if budget is entirely an issue and you don't, and you just want something to sleep, Google Corsi Rosenthal box, make the DIY one.

That's going to be awesome. I made Jasper for myself. So the filter is a three-in-one filter. It automatically comes every six months. You just change the filter in 30 seconds. You can, you know, I like things that are easy. So I remember about eight years ago, I bought a different brand. About 10 years ago, I bought a couple of air filters. And then little light comes on. I go back to the store. They don't sell the filter anymore. What size? So I'm like, the stress, I don't need another appliance to manage and maintain.

Chris Williamson01:12:00

Yeah.

Michael Feldstein01:12:01

So I like, so we designed the, and by the way, we only make one thing. It's called the Jasper. No small one, no big one, no water. We are radically obsessed with one thing. And as we, you know, we're on like our fifth filter. So every six months, a new filter comes. Like, whoa, that looks different. Because when you only do one thing, you can just keep making it better and better and better and better and better. So I think given the current state of the off-gassing in the homes and the mold, it's like a really good 80-20 or a 95-5. If you care about aesthetics and service, and then the way we designed the thing is, well, the thing I'm honestly more proud about than how Jasper works, like I'm so proud of the team, man.

If someone's Jasper breaks, they get a brand new one shipped to them. They take the new one out of the box. They put the old one in the box. We give them a prepaid shipping label. We cover the cost, which is like almost a hundred dollars to take it back. So I'm like, if you trust us and you make your one-time investment in the machine and then the filters, it's twice a year, you know, by the way, I hate subscriptions, but sometimes they make sense. The guy who comes to my house to change my water filters twice a year, the toothbrush head that comes every three months, the car maintenance, there's a few that make sense. This is one of them.

So to me, air for sleep.

Chris Williamson01:13:12

So you'd prioritize bedroom.

Michael Feldstein01:13:13

Prioritize bedroom. If you're getting one, put it in the bedroom. Yes.

Chris Williamson01:13:17

Right. Does it have to be near you?

Michael Feldstein01:13:19

Nope. It can be anywhere in the bedroom. Air don't care. You can put it in the corner. It's round. The reason that we made it a cylinder is because it's 360 degrees. If you have a boxy machine that's taking in the air on one or two sides, if you read the manual, it's like you have to keep it like one or two feet from the wall, which puts it in the middle of the room.

Chris Williamson01:13:36

So it slots up against the corner.

Michael Feldstein01:13:37

Corner, wall.

Chris Williamson01:13:39

Okay. So if bedroom's number one, where's number two?

Michael Feldstein01:13:42

It's where you spend your time.

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Michael Feldstein01:14:40

So typically bedroom is where people start their journey. If someone's like, you know, money's not a big issue, I'm in. They put one per bedroom and they put one in their living room. The bedroom ones, they keep on dark mode. They run it on a high fan speed setting. The one in the living room, they keep it on smart mode and that's it. But if you're starting with one bedroom, anywhere in the room.

Chris Williamson01:14:58

What about kitchen? Because you said about the, I guess most people know.

Michael Feldstein01:15:02

Nowadays the kitchen living room is kind of merged. You don't have to put it beside the stove. Just kind of put it anywhere in that space. Some people put one in the home office. So, you know, we're going to do that sleep study next year. The other two studies that are so important, I think about Jasper like a lab. It's like, let's just put our money where our mouth is and prove stuff. So the other two studies that are so important to me, hopefully we can get this done is number one, we want to work with some big companies and put Jaspers into 50% of the employees' bedrooms, even if it's like a work from home environment.

Chris Williamson01:15:33

Okay.

Michael Feldstein01:15:33

Because we want to measure the performance and the absentee rates. For $2 a day, if we could create a program, man, I moved to America four years ago. I still don't understand all this Blue Cross and this health insurance stuff. Like we're paying thousands, the team's paying thousands. Don't really know how it works. They're still getting medical bills. But like, why not just like put that money into something that actually will change their life that people can see and that they can feel. So a lot of the businesses we do work with, they put them in, they gift one to all the team at home. And like the team feels it. It's good for morale.

Chris Williamson01:16:03

Putting one in the fucking office would be a good idea if you've got some shared working space, co-working space.

Michael Feldstein01:16:09

100%. Jacko's team, Echelon, all 54 employees have one in their bedrooms at home. So I think it's like a no-brainer.

Chris Williamson01:16:18

Cool. Where should people go if they want to find out more?

Michael Feldstein01:16:20

If you want to find out more, so today is someday. So what we're going to do is from today for the next two weeks, we're going to put a site-wide discount to, you know, to me it's all about air awareness, but I know I've only made a lot of my big health purchases, whether it's like an eight sleep or whatever. I wait for Black Friday.

Chris Williamson01:16:43

When does the discount?

Michael Feldstein01:16:44

Discounts get me going, even though like the $50 and the $300, but like I want to get a deal. So I've learned that that really matters for myself. So what we're going to do is today, the day the podcast drops, for the next two weeks, we'll have a $300 site-wide discount on jasper.co. So no discount codes, no nothing like that. J-A-S-P-R dot C-O. By the way, this is going to be our Black Friday discount is kind of the only time we do a sale, except for when there's wildfire smoke, we do them locally, but Black Friday is $300 off. A couple of years ago, we were sold out for three months.

So typically we get sold out by months. So the intention here for the listeners, if anyone resonates with this, then it'll be $300 off. So it'll be $899 instead of $1,199. The other thing, like I said, we put our money where our mouth is. So if you'll know in like three days if it's life-changing or not. In the first 30 days, please keep the box. If you don't, we'll send you a new one, but please keep the box. If it's not absolutely, you're not feeling the benefits, seeing the differences, cook, put it in your living room for a day on smart mode and cook and put it in your bedroom on fan speed three, dark mode, track your sleep, feel the difference, and then try a night without it.

Like the results speak for themselves. But if it's not a no-brainer, $1 would be too much money. If it radically changes your sleep in your life, then it's cheap. So if it's not a no-brainer for you, we will not only give you a 100% refund, but we will also bear the cost of return shipping. Because it sucks when you buy a product and then you got to pay the money to ship it and it's annoying. So our thought is like, how do we just de-risk it? Last thing I really wanted to say that I kind of forgot, man, is that for next year, our study is the school, man. You haven't walked it. I think, oh, did I take you?

Chris Williamson01:18:24

You did take me around the school.

Michael Feldstein01:18:26

So it's done. The school opened two weeks ago.

Chris Williamson01:18:28

Okay.

Michael Feldstein01:18:28

We got Jaspers in every class. So in Finland, they did a study a couple of years ago. They put air filters in 50% of the classrooms. Absentee rates drop by about 30% in teachers and students. So we're using the school, it's called Kindling Academy here in Austin, has a living lab to show schools. If we put clean air, clean water, natural lighting, non-toxic products, and the kids are outside, next year we're trying to get some organic food. How much will these kids thrive? And public school systems in America are funded based on attendance. So there's these truancy laws. You want to go on a trip for two weeks, you kind of can't.

You get in trouble. So if we can prove this out, we're also gifting Jaspers to all the local schools so we have a bigger data set. So if we can prove out that we can reduce absentee rates by 50% with good air, good water, good lighting, I think the air is the main thing. It will become financially aligned for public schools to create healthy environments for the kids. So keep an eye on that. But yo, jasper.co, J-A-S-P-R dot C-O, no code required. That's where you could find us.

Chris Williamson01:19:26

Do you ship internationally?

Michael Feldstein01:19:27

Oh, thanks for asking. So right now, as of today, we're only in the US and Canada. But before, and hopefully by, not hopefully, it's happening, by the last week of October or the first week of November, we will also be in the UK and Australia. Yeah, because of you.

Chris Williamson01:19:44

Thank you. Well, look, dude, you know, between you and Ariana and Matt Cook over in San Jose and Gabrielle Lyon and her guys, like this is kind of the tailwind of the journey that I've been on over the last two and a half years. And like, you know, I don't want anybody to have to go through the challenge that I did, but I also know that in smaller doses, people are being insulted by their environment, by toxins, by, and to the people that aren't ill or don't know somebody that's been ill, a lot of it can almost sound like talking about ghosts.

Michael Feldstein01:20:16

Yeah.

Chris Williamson01:20:17

It's like, oh, this is like woo, it's sort of like this weird invisible spiritual polygasty thing. Maybe it's an oversensitivity. Maybe it's optimizing majoring in the miners. Like, bro, I know the difference that it had to my health. And there are certain people out there whose physiologies are just more sensitive to what's going on around them. And if that's you or if that's someone that's in your life, you really, really need to look at this stuff carefully. And you can get a good RO desktop, tabletop, like water purifier for like 200 bucks, 250 bucks, and that's it.

And yeah, you got to get the filters or whatever, but like that's it. That's done, right? And the same thing goes for air quality. People can't afford to move house if they've got some issue that they're concerned about to do a full remediation. Okay, well, at least we can maybe get the air that you're breathing immediately to feel a little bit better. So for me.

Michael Feldstein01:21:04

And if the mold's impacting you or the allergens, it's not because you're eating it or drinking it. Like the environmental stuff, you're breathing it.

Chris Williamson01:21:10

Yeah.

Michael Feldstein01:21:10

So if you can filter the stuff out, you will feel way better.

Chris Williamson01:21:14

This stuff's a, it's a big deal for me, man. And I appreciate all.

Michael Feldstein01:21:17

Sleep better, breathe better, feel better.

Chris Williamson01:21:18

I appreciate all of the effort that you've gone through to try and create something that helps people to be more healthy.

Michael Feldstein01:21:24

We're just getting started.

Chris Williamson01:21:24

It's a big deal for me. Dude, I want to see you take on the fucking AC industry. I know that that's on the, in the future, it's somewhere on the horizon for you as well. I think that that would be a huge solution, but I appreciate you. I fucking love Jasper. I use them all. And hopefully we've educated people. I don't want people to be scared, right? Like look, air quality, yes, it's a big deal that you should think about. There's free ways to do it. There's ways that you can mitigate the problems. And then if you want to.

Michael Feldstein01:21:50

It's the laziest way to be healthy.

Chris Williamson01:21:53

Unreal.

Michael Feldstein01:21:54

All right. Thanks, man.

Chris Williamson01:21:54

Mike Feldstein.

Michael Feldstein01:21:55

Really appreciate it.

Chris Williamson01:21:56

Appreciate you too. Goodbye, my beauties.

Michael Feldstein01:21:58

Dude, yes.

Episode description

Michael Feldstein is the founder of Jaspr, an air education company featuring the Jaspr air scrubber.

Expect to learn how the air in your home could be affecting your sleep and brain function, the everyday household products that might be making your air worse, why a home that smells clean might be anything but, what most people misunderstand about air purifiers, the simplest ways to improve your air quality for free, and much more...

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Timestamps:

(00:00) How Michael Got Into the Air Quality Business

(07:04) The Hidden Dangers of Poor Air Quality

(09:51) What Bad Air Is Doing to Your Health

(17:35) What’s Really Polluting the Air in Your Home?

(22:11) Where Does Your Indoor Air Actually Come From?

(23:47) Why Air Quality Matters More Than You Think

(31:54) Where Has the Cleanest and Most Polluted Air?

(37:18) Are These Products Damaging Your Air Quality?

(44:36) Are Scented Candles Bad for Your Health?

(46:37) Who Is Most Vulnerable to Air Pollution?

(48:52) How to Improve Your Home’s Air Quality for Free

(50:38) Is AC Actually Doing Anything?

(55:59) The Biggest Warning Signs of Poor Air Quality

(58:57) How to Test the Air Quality in Your Home

(01:03:35) The Science Behind Jaspr Air Scrubbers

(01:10:09) Where Should You Place Your Air Purifier?

(01:16:18) Find Out More About Jaspr

Extra Stuff:

Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠

Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠

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