Transcript of Unveiling Sharkgevity Secrets with Daymond John

Ladies and gentlemen, please join me in welcoming the man, the myth, the legend, my mentor, the blueprint that's uncomfortable, the people shark, Mr. Damon John.

Thank you, man. Appreciate it.

It's not uncomfortable.

It's serious. On an intro, man, my first question.

I asked all my guests this is what's your because? That thing that's deeper than your why. Like, I'm sure your why is your family, your employees, but there's a reason they're your why.

And I don't think I've been ever asked because. What's your because? So I guess my why, like you said, will be family. But what. That's a good question. So I guess the because forces you to say, well, I'm doing this because. Right, right. Ease into things that in my common law perspective.

Right.

But in fasting, I, you know, I usually take me about a year, six months to a year to ease into things. So fasting, we'll get to this beautiful piece behind us.

There was a conversation you posted on Instagram, I think when you ate like a year old turkey leg or something from the freezer.

Two.

Two year old.

Two year old. Two year old. Why? Why not? Why not? All right, let me break it down to everybody here. Let's like my wife, who, like, that's a leftover walk away. The most powerful thing you can ever do in your life, and you at least leave with your dignity. You feel comfortable about the situation and you go, y. It's not here because I've decided that it's not here. I left everything on the field with them. I'm cool.

There it is. There it is. This is Mick Unplugged. Let us uncover the because that thing that drives you, that thing that fuels you. I'm ready if you are. Let's go. Ladies and gentlemen, welcome back to what I'm gonna say is the most personal, the most guided episode of Mick Unplugged. In the history of MC Unplugged. In the history. In the history of MC Unplugged. Growing up, most people wanted to be like Mike. I wanted to be like today's guest. The way he moved, the way he built, the way he made us realize that it's not how you start, it's how you finish. Ladies and gentlemen, please join me in welcoming the man, the myth, the legend, Mike, Mentor, God, the blueprint.

That sounds comfortable.

The people shark, Mr. Damon John.

Thank you, man. Appreciate it.

It's not uncomfortable.

Let's see where it's on an intro.

Man, because that's what you mean to.

Me, I appreciate it.

Well, start lying. We don't. We don't. We don't have time for lies. But. But truly, when I was 16 was when I found 1747.

Okay, so I have six, nine years on you. Wait, six? Yeah, yeah. Nine years on you.

Okay. Yeah. I'm sitting and I see this magazine and I see you, and you're not an actor, you're not an athlete, you're not an entertainer. And I realized at that moment that I could build businesses. At 16, I wanted to be an attorney, and I thought that's what I was going to be in life, was an attorney. Right. But when I saw you, I realized, okay, it's about owning and building business. It's about creating wealth. And then I got to meet you many years later and see all the great things that you're doing. And so my first question I asked all my guests this is, what's your because that thing that's deeper than your why. Like, I'm sure your why is your family, your employees, but there's a reason they're your why.

I don't think I've been ever f. Because. What's your because? So I guess my why, like you said, will be family. But what. That's a good question. So I guess the because forces you to say, well, I'm doing this because. Right, right. I've never heard that before. I appreciate that you have all your guests.

Absolutely.

My because is because I should. Now that because question makes you go deeper.

Right? Yeah.

I should because I've been given this opportunity by God. I should because I've overcome so much. I should because other people aren't doing it the right way that I or more people should be doing this. And what is that? Right. Alertness of things, empowering other people. I should because I'm setting the terms for the way I want to live. Not. Let me get a little man. I'm going to be here for about an hour. Not because I want more money, because the more things you own, they own you. Not because I want boats. I could buy a boat. I don't want a boat. It's irritating. I don't want seven homes like an Airbnb. I. I don't want a staff of 200, 500,000 because somebody's going to be treated unfairly because of their gender, their color, their creed, their lack of education.

Right.

Because somebody else is going to want to take their credit and they're going to push them down, and these people sometimes are not going to be able to feel like they are rewarded for what they've done personally. They didn't get there because they didn't do this. They're going to say it's a system. So I mean, I think those are the things. Those becauses are really powerful things, you know, I don't think I've ever been asked that before. Thank you.

I love it, man. I love it. So you talked about you've overcome things and not to make it personal or even to talk about all those, but.

Maybe this person you want, I don't get, I don't care.

Nah. But it's what I've always appreciated about you from afar, before I really got to even know you was life is never easy, right? Anybody. As business owners, as business leaders, we start in the year off with an amazing plan, but by the third week of January, that plan is usually going out the door 100. And that's what life is like for you. So what are, what are a couple of the things that you've overcome? And then I'm going to talk about the Lexus story that.

The what story?

The Lexus story.

Overcome. Well, you know what I have overcome, I want to make sure that I manage people's expectation. What I have overcome is nothing comparison to those who may be living in the Middle east right now, those who may be living here who, who grew up with abusive parents or not enough food on the table. So what I've overcome is child's play comparison. But I've overcome, you know, dodging the, the literal bullets and the figurative bullets in the community of not having the Internet and these things and only trying to, only seeing things like drug dealers around me and saying, well, that's, that's success. Because the people in Queens, they got on the train in the morning, they went to the city to work. You didn't see them. There wasn't no social media showing them. They look like just people in suits, but they were doctors and lawyers. They were feeding their family. They went to the ideal toy factory where it used to be around our house. They were blue collar workers. You didn't see them, right? So I dodged that concept of fast life, easy money. I dodged the concept once I started making money.

What is you supposed to do with it? Well, I'm supposed to buy houses, houses, cars, do drugs and you know, be like some of the people we see today on the news, taking advantage of that power that they had because that power is addictive. It's a drug. You know, I've overcome that not having an educa, a formal Education, being dyslexic, walking in a room, and people automatically doubting me or my perception that they already doubt me doesn't mean that they doubted me. Yeah. Microsoft. Oh, Because I'm. Because I'm this. Every person can walk in the room and say, I'm this. Wealthy people walk in the room and say, well, you think I got it easy, but, you know, I think. You know, I think all the trials and tribulations, like we most. Most of us have done, you know, finding that healthy balance, knowing your why, and being very honest with you about your why.

Mm, I dig it.

Cancer.

There we go. You have on the shark Jevity shirt. One of the things that. That you've got me doing is fasting.

Look like you lost a couple pounds.

More than a couple. I have been. And I was surprised at how easy it is, but you told me, mick, you're gonna fail.

I'm surprised at how fast you. No joking. No. Like, you're supposed to go, intermittent fasting. Intermittent fasting. Intermittent fasting. We were sitting. One night. You were like, all right, I'm done eating for a. How long did you. That one night you stopped eating for how long?

40 hours. Because that's what you told me to do.

I didn't tell you to do 40 hours. Since it was doing 40 hours.

Same thing you told me to do. 40 hours.

What would your mama say? Somebody jump off the bridge? You want to jump off the bridge? Down. What's wrong with you? You're supposed to slow into it.

Yeah, but my mama didn't tell me to jump off the bridge, though. You told me 40 hours is what you did.

And I said, all right, nobody do 40 hours right away because you're going to fail. You're going to get mad at yourself. You may not have the endurance. Like, I mean, he's a very individual. I'll get. I'll get to him one day, maybe today. He's a very special guy. He built a little. A little bit different a little, which is great. But he just went, yeah, he basically. What did you say? You can only do two things, two.

Things at a time.

So every time I talk to him, if he's like, yeah, I'm fasting, he's like, thank you. He just walk off, and he come back. He come back fasted already. He just. He's just off.

But that's.

That's a great quality you have.

Again, I focus on two things at a time. You said, fast, so I did. And then you said, oh, by the way, here's Some supplements you can take that'll help you do it. And then you gave me some blueprint. Like just drink black coffee. I don't. I don't drink coffee, but. Or I do, but. But now I do drink.

Yeah.

It helps you to it all the little things. So that version of you, the. And you go in.

I'm the absolute opposite of you. I ease into things that in all right, time is all perspective. Right. But in fasting, I, you know, I usually take about a year, six months to a year to ease into things. So fasting, we'll get to this beautiful piece behind this took me about two years because it's a bigger concept art Shark. Jevity. That took me many years. I'm the kind of person that, you know, it's almost like when I go shopping or not shopping, when I'm out and I see something I like, I don't buy it. I go home. If I can't stop thinking about it, maybe I'll buy it.

Okay.

And it has to go. I have to stop. I can't stop thinking about it for a while. You seem to be able to just turn it on now. Once that point gets that, it turns on.

I'm on.

But I'm on only because I tried to rip that thing apart or think about it a hundred different, do I still like this. So I really like this. What am I doing? And once I'm on, that's it. No failure, straight.

Appreciate that. And I think for me, it's because of what you've meant to me in my life that when you tell me something, I just like.

Yeah, I appreciate that. But you're going to end up liking Guyana with Jim Jones.

If you tell me.

Don't. Whatever you do, don't. Don't follow this advice.

No, but, but Shark Jeopardy, man. Like, it's one of the. The things that for the last three months, I've really been trying to dial into. My wife won't let me do the. The. What is it? Methylene blue? Because you told her it's gonna like, stain everything. So I was on board. So you said that. And now I can't do it.

I don't want a problem with the wife, man. Cause that's. That's. That's the real boss.

What made you go in on your health and all the things that you've transformed, not just for you, but the fact that you're sharing it with the world.

I think that it took me a long time. So I had cancer. And I always tell the story of I Started to think two things. So winding it down don't, you know, do I really want to fight all this stuff? You know, I got great kids, great wife, you know, let me just want enjoy that time with them. And if it's five years, 10 years, you know, like most of us, man, I don't, you know, stick it in the sand. I don't, you know, I'll try to fight it, but, you know, there's nothing I can do. But if everybody could do something, why do all these people have cancer? Right?

That.

That's. If it's not this cancer is going to be that cancer. And then like anything, like whether I started. Remember, I always tell people, when you start a business and your body's your business, you gotta just do more than anything else. You do your homework before anything. As much time you carry your homework, that doesn't cost you anything. But time. Time, you're, you know, valuable thing, 100%. But if it means anything to you, whatever you're gonna do, then time is it. Whether it's time to understand your faith a little better, to understand this woman or this man, understand this child, right? So I started to look into it a little bit more, and thank God, technology was just coming around. I'm starting to look at more feeds on my, you know, social. I'm starting to see people with real resolutions. We've always heard, wow, you know, roots and this and that can solve anything. Created something can solve it. But now, we didn't have this 20 years ago. I'm seeing real people that have survived cancer. Yeah, real people like. And not one, not two, 40, 60. These people don't know each other. They're saying the same exact thing.

Wait a minute, there's something here. Now add that to. I'm starting to see a bunch of other people say, this is killing you. This is killing you. This is killing you. Showing real things how die. Number five is killing you. Showing you things that we're realizing we're being tricked. We're being. And then me being the chargis, all the money. I get it, I get it. I'm going to put out something. I'm going to try to be healthy. But I'm seeing all these people who are unhealthy are eating it. Twinkie. Who am I to tell them what to eat?

Yeah, right.

And by the way, government. Let me make sure you're good, right? Let me sell more Twinkies. Yeah, they want to. If they want to eat healthy, don't buy a goddamn Twinkie. I don't Want to use the Lord's name in vain. But when I say that is about. It was about people, you know, not taking care of themselves. So anyway, I started going down, and I started to do these little things to make these. All the changes in my. And a lot of times we do these things. We take a pill and makes us feel better immediately. But I started to see a slow change, and I just started feeling good about it. Now I have a partner. Let me tell you something about my wife. She's a. She's the worst person in my life and the best all at the same time. I'll tell you why she's the best. I was drinking a lot. My wife, never. And you're a person like me, a type personality. Don't challenge me. Don't be like, yo, you better stop.

You just gave me.

She said, you don't ever got to stop. You just got to look what you're doing yourself. And how is that going to affect your little girl and your family? That's up to you. And I. And she. I slowly stopped, right? And then I started saying, what are you doing? Because you've been talking to me about this, but what are you doing? And I started going down that path, and she was open to. Here's what I'm doing. Do it at your speed if you want.

You know, they always have the right answers. They always have the right answers.

They do.

They just have the right answers. They do.

What was it?

Just.

Are you open to it?

Yeah. Yeah. What was it? When we were with Chris Voss at Evening with the Shark, you said he gave you some advice or he told you something.

I went with Chris Voss, top negotiator, known for his FBI negotiations. Hostage, very serious matters. Chris, how do I negotiate my wife? Damon, there's a difference between a terrorist and life. Terrorists are actually open to a negotiation.

My wife has used that against me since she brought that up, she's like, so you know, there's no negotiation. Whatever I say.

My wife, when she met her, she was like, he's finally got somebody in his life with some sense.

Absolutely, absolutely. So speaking of someone in your life, you wholeheartedly taught me the power of mentorship. You know, we started with game changer meetings, and then it just evolved into, hey, Damon, I need to pick your brain about this one thing, but I know that mentorship has meant a lot to you personally. When did you realize that for you to get to where you wanted to be, that you needed mentors in your life?

No, I realized that when I turned around and looked at where I was, it was because of mentors in my life, right? The saying is, you will only learn by two things. Your mentors are your mistakes. Mentors can be in a book. Mentors, of course, could be a great, you know, underappreciated commodities in this country called the teacher, you know, And I just reflect on all the times that I have learned my first mentor and all of my greatest and my mother, but I just learned that, that that's what you know. And mentors usually are only going to tell you probably about three things they're going to tell you in business is going to be not to scale too quick, right? Not to move too fast in your life, not to scale too quick. Learn the lesson, right? First step, second backward. They're going to also tell you to not to spread yourself too thin in business and in life, don't have a million friends, you know, and then they're also going to say in business, same in life, don't take in money too soon, don't take in partners too soon. I don't care if you're a kid.

I tell my daughters this and one of them did it the right way and one is in between about to do it the right way. I always tell kids, do not get married from your 20s to your 30s. Now, some will get married younger, no problem. I understand that. The point is what I'm trying to say and make some second. It makes them at least give it a good thought on if they're going to do it. Why? Because up until your 20s, you're somebody's daughter, you're somebody's son, right? You're going to live to 100, hopefully. So for 80 years, you want to be somebody's wife, mother, you know, aunt, grandmother, just get to know you for 10 years.

Wow.

Now, that being said, if you find somebody a super quality, you've come up with them, no problem. They'll wait. And if that's the type of person that they would wait regardless, then fine, get married, right? You know, no problem. But I'm really trying, you know. And what do you want to do then? Maybe travel the world, right? I don't care if you want to go and be a party animal, go say, save the swimming pigs in the Bahamas. But until you really know yourself, you're very comfortable with yourself. Now, if you're, if you're the kind of person who doesn't want to be around a lot of other people, I get it. But you want that freedom to discover yourself because there's Too many marriages that down the road, somebody says, well, I was in a career like this because my parents told me to become a doctor. I hate being a doctor. But I would just rate, you know, you want to be a lawyer? Oh, growing up, you need to be a lawyer or doctor. I'm not sure if you would have been happy as a lawyer. Maybe, maybe not. And so when I.

When I say that, I don't even know how I got to that. Always about mentors, taking in a partner or taking in people and committing to something so much that you don't get to know yourself.

Yeah, I want to unpack something you just said, though. So people scale too fast or they think they want to scale quicker than they actually need to. So slow down. Talk to the business owner, the business leader, even the individual in their life about what you mean by don't scale too fast.

You know, well, everything is. Everything has its own kind of. Okay, so if I'm talking on a person, don't scale too fast. Well, if you have an opportunity to travel, you know, don't scale your.

Don't.

Don't change your life so fast. Slowly change. All right? You know, the 20% of this exciting thing you want to do with this person, this place you want to go, make it 20%, and then it slowly moves. 30, 40, right. You know, don't. Yeah, gone. But in a business, for sure. In a business, you don't want to scale too quick because, you know, when I. When I started eight stores I sold to in New York, I could have sold to 12. I could have sold 40 stores around the country before really technology came around. They always said that you need to have a business, especially in your local business. You should have all of your eggs within five miles of each other so you can easily utilize staff, travel. Da, da, da. Now, all of a sudden, you get this one. So it's like somebody who wants a franchise. Now all of a sudden, they got two franchises in California. Some of the different rules, you're taking your eye off the ball. The scalability of having eight stores and 12 stores, you're not changing your life, right? So if you're doing eight stores and every one of the stores doing $20,000 a piece, let's do an even number.

$25,000 a piece. All right? You're doing $200,000 out of the stores, and let's say you're making a 20% margin on $200,000. It's approximately $40,000, okay? Going and adding another eight stores around the country. Not Going to relate to more of a net than 40. Because now you're spending a lot of time and energy. It's eating up your initial eight and it's expanding you a little bit. But what you're not doing, you're really not figuring it out instead of concentrating on that 8. I can say that when I was dating, I used to, I'm not a person who loves to date, you know, like one night stands and all that kind of wild stuff. I mean, you know, when FUBU blew up and in between my first marriage and my second, yeah, I was single. When I realized when I was dating a good amount of people, just seeing them, you know, all over the place, I realized I wasn't getting any quality time with anybody. I was spending more time fielding calls and da da da, da da. I didn't get any quality time when you, when I started to just really say, you know what?

I just want to, I don't want my little girls to see me with other, a lot of other people. I never want them to think that there's something more important than them this and this and that. Let me just chill, let me just even not talk to anybody or let me just kind of concentrate on this small little, you know, one or two people and then put your voice out. I mean, a great woman, right? Because I, I, I wasn't spread all over the place.

Right.

It's not about when, when you, when you bring people in your life and business and everything else.

It's not that.

The fact that, you know, you want to change all that, you start to change and you start to accept. I want to concentrate on this business. Just do this for my customer. I want to concentrate on my relationship. Just do this. You sought to, you start to become that person that you hopefully want to be, you know?

Absolutely, absolutely. So I want to talk about one of the most brilliant pieces of advice you ever given me. So last few years I've really been into investing, right. I run businesses. And you said, you know, Mick, are you doing it from your heart? When you're investing, are you really concerned about mmh? And I was like, what the hell is mmh? And you were like, that's my money, homie. Talk to us about why that is so important for new investors, even seasoned investors, that you get caught up in the story that sometimes you gotta remember you're investing for a return most of the time.

Well, because, you know, investing is, and I'm, I'm the king of, like, if I had to give my own self. Shark tank Advice. I would have to change a lot of things, but I make a conscious effort of doing things where I'm doing it because I just want to do it as philanthropic in my field. And then it becomes something great when you're looking at it from your money. Like, what is it? You know, I don't want to be Kevin o'. Leary. Money doesn't lie. It's pretty simple, you know, And. And how are you. What are you really doing it for? If you want to do it for philanthropic reasons, fine. You want to do it because you want to give people an opportunity. That's great. I see a lot of athletes who, they go and do these great, what's it called, charity fundraisers. They spend a million dollars to bring a bunch of people out, and they raise 700,000. Why just give the million dollars away, you know, to, you know, whatever. A hundred different charities, ten thousand a piece, and you still get the notoriety, but wanting to be somebody for the community, but you didn't have to deal with traveling people from all around the country for whatever the event is.

It's. And then you. You write it off on taxes, right? You write off a certain amount, right? Because the government incentivize you to do that. So again, what are you doing that actually for? What is your money? Actually, it's my money, homie. Like how my money working for me. The ideal of a generational wealth is that you, you, you, you. You have this business, whatever it is, you put away money as much as you can. First of all, the first thing to do is you try to take advantage of the legal tax codes so that, first of all, you don't pay as much in taxes because the government themselves say foundations. I'll give you an example. I tell people all the time, when Covid happened and the COVID bill passed, you got a hundred percent write off if you supported a restaurant for a business meal. Okay? You understand how that's working? And people always get mad when I tell them this. I have friends who did decent businesses. $500,000 in business meals because they travel. If you went to. If you went to a hotel and you went downstairs and you put the meal in the restaurant, you had a big restaurant, you know, and you had 20 people.

You put that on a hotel card, right? That's a 50% write off. Because that goes underneath the hotel. If you just take out your credit card and put it down, that's 100% write off, right? So let's say you spent $500,000 on that. It's $100,000. You gave away $50,000 by just not moving one car to the next.

Right.

Times that by 20 things that happen a year from the tax code.

Right.

So let's say you save an average of $200,000 a year due to tax codes. You didn't put that in your, your, your, you know, your bonds or whatever the case is. And so after 10 years, thinking about what that is compounding and various other things, that's only 200. I don't know what you say. We're not talking about what the business made. Yeah, right. You think about your business and that's what's supposed to happen.

Right.

Then you obviously can go and you educate yourself. I know, you know, insurance. You go get long term, you know, health. Life. Life, Right. So that, you know, by the time you're 70 years old or 80, if you want to go and get, you know, live in a retirement home, it's not $300,000 a year because. Right. You pay it ahead of time and it's, it's nothing to you. But $300,000 a year if you saved, you know, you say $3 million, you only got a 10 year Runway. You can't even hand down to your kids. So again, it's all these financial things that you think about is my money, homie. What am I doing?

Yeah, yeah, I love it. I love it. So I'm looking at.

I actually should probably get Hillel on here. You got to meet Hillel. He's. He's a great attorney about asset protection, about these type of things.

I need to talk to him personally too.

Yeah, yeah, yeah, for sure.

Absolutely.

And we'll get closer.

Yeah.

You're part of the, the crew. I should hit you up a long time ago.

All good. All good. I am the most colorblind person in the world. I can't even draw stit figures either. I am colorblind. Like red and green. Struggle light blues and purples.

Oh, you're like a dog.

Pretty much. Pretty much. But you, sir, as we look at this amazing backdrop that we have here, have sharp art. Yeah. 1. Let's give a shout out to the artist.

And this artist is named. So this, this artist is named Daniel Mazzone. I believe it was Canadian or I'm not sure, or Long Island. But anyway, let me tell you the story about this. This is a flag that was in 9 11. Believe it was either at a fire station or at 9 11. They salvaged and they got the flag. If you look at the arms, the arms are Actual uniforms from men who. Who were at, you know, 9 11, from the Brownsville Fire Department, and that other one right there, and it's, you know, the, you know, justice, right? You look at some images down there and it's glossed over, and it actually, when it hangs, it hangs and it hangs with the overalls of the fireman outfit. It reminds of the 911 reminds of his justice, you know, reminds us of the people. And I think, you know, that artists, the reason why I do this stuff about art, I love the art. But our artists, I think, are our last people with free speech. And they bring to light so many things of joy and pain and suffering in our life. But the reason why I wanted to highlight ours especially, and thank you for putting this in back of us, is because I realized there's so many other things that we can do as people that doesn't cost us anything.

You know, if I like Mick Hunt, I know he's doing a lot, I'm gonna just tag him, you know, if I go a restaurant, small restaurant, if you. If 200 people a day tagged a bodega that they went to because they had a great sandwich, just tagged it. Not just the sandwich, but tag it how much, how, how. How high would their rating go on Yelp and Barras for the things and change that family's life? It's a hard, struggling family. So what I did with. What I did with this was I realized that my. I had a backdrops. Damonjohn.com look boring. But a friend of mine said, hey, you know, artists, you know, if you are. If you're an actor, if you're a musician and you're an athlete, hopefully you get to the big, big stage, right? You get abc, you get Netflix, you get NFL, NBA. And if you don't get to that level, and if you get to that level, you have great management and all these people. If you don't get, you may even work in the system. You may be acting coach, you may be a nutritionist for the NFL, you may be a broadcaster, you may be somebody who works on the team.

Millions of positions. Artists will never have a position. And the addiction runs very high in art of the art community. And so even if you don't get to NFL, you may go get a job as a stockbroker or something else. Or artists, no matter what job they get, they're always going to create art. And if they ever get anywhere that somebody buys their piece, now they want them to die. So I said to myself, why don't I Just start highlighting artists and they will loan me a piece. I actually was sitting in here. I just saw randomly some other art up here. I'm going to highlight those pictures, post them, and that's it, man. You know, hopefully. And if we all did that, you never know, one or two artists or five or 20 or 100, go, hey, you know what? Somebody pick up my piece. Hey, I got. I got highlighted in the museum and that's it. You know, it doesn't cost us nothing.

Again, you. You do so much for people. Did you know that this was who you were destined to be?

No. I'm an only child, and that's why I do so much.

Okay.

Because when everybody went in to play with their brothers and sisters, I had to find a way to convince people to stay outside and play with me. Hey, I'll let you play on my baseball. You like Tonka Trucks? I got three of them. Why would you come? Why'd you come over my house? I got a twin. A twin brother? You ain't got no twin brother. Why don't you come on over and.

See.

What a grilled cheese sandwich I can cook. So, you know, I was just trying to find friends.

Speaking of cooking, I'm going back into all my memory bank now. So there was a conversation you posted on Instagram, I think when you ate like a year old turkey leg or something from the freezer. Two year old.

Two year old. Two year old. Why? Why not? Why not? All right, let me break it down to everybody here.

Let's.

Like my wife who, like, that's a leftover.

Well, it wasn't a. It was a two year old leftover, though.

This.

That's a different king.

Craft season has not been open for four years. So anybody here eating king crab legs? It's four years old. Mmm.

Mmm.

I gotta tell you something about food. And all you people out there are so prissy. Let me tell you something. You know that chicken that nice that you go, oh, that chicken looks dated. Right before that chicken rots, you know what they do?

What?

They cook it, okay. And then they put it in this round rotisserie and you go, oh, wow. I'll take that chicken right there. And right out of that chicken that they cook before it gets old.

They.

Chop it up and put it in gravy and they put it in. So all of you people right now, woodworms, parasites, I promise you, there is some person in the background of that food trying to make a profit, and you're eating it.

Like, I don't Eat leftovers again, I'm fine with leftovers.

Say right now, running into the bathroom.

I'm fine with leftovers. With two and four year old leftover, I'm fine with leftovers. But two and four years old, that's called dry aged.

No, they put on your menu. No, dry age jerky.

No, I've never seen dry aged chicken on a menu though. Or turkey legs.

They left out dry aged hot. It's called jerky.

No, no, no, no, no.

Yeah, I. Oh, you can be passing for a week after this.

I pretty much. I pretty much am. I also want to let the viewers and listeners understand this because again, you are my advice guru when I need something because again, I can only do two things max. But you said I was building social media. I said, damon, man, I'm struggling on the content that I put out. I don't know if it should be under this brand, that brand, I don't know who I'm talking to. And you said, nick, you're doing it wrong. You should always talk to five to seven people. And then you broke it down to me. The five or seven people that you do all your messaging for and you don't care about anything else. I thought that was the most profound thing and it changed my whole social media strategy. So much so that I know you don't normally charge for this, but can you tell the people, the five to seven people listening.

So I, I have to only live with myself. Is my social media the greatest for everybody? No, not at all. I know people out there who are. I'm on, I'm on CNBC 40 times a week, ABC, you know, I'll be on the View, I'll be on this and that. I got the same 1.2, 1.3, whatever. On each platform or linked is a little bit better. I'm not going to do anything unless I. Unless my mind will only explode if another category or area I'm in. People discover me and they just like what I'm bringing to that area. The same way that I was a FUBU guy. But all of a sudden you see, you understand that you think I'm a fashion person. But then you see, I understand the concept and the fundamental members of business. Now the business audience find me. Actually the fashion audience doesn't really check to me. I'm cool with that. So I will never explode or I won't explode past where I'm at. I've accepted that and I don't want to because honestly, if I do something crazy out there and I Explode. Well, those people are short stayed because I'm not going to do it again unless I turn it on there all the way and then I won't be happy with myself.

So I'm pretty simple. You know, when I post something, you know, I post something that I'm a spiritual person and I don't like to push my beliefs on other. But would God appreciate what I'm posting or what he looked at, you know, a negative way? Then the next thing is my family, will my wife be at a grocery store and somebody say, you know, your husband posts. It could be anything. It could be something that's disrespectful to women, disrespectful for religion, violence.

Yeah.

Now let's get to number three. The people that I work with, my staff, my team, abc. I don't want somebody calling ABC going, oh man, this guy's. I happen to like some stuff that may be off color. We all do. But abc, they're gonna be like, is this your guy? You know, my staff, I don't want them saying, I don't want somebody to say to them, is this the asshole you work for? Every day this person says something a little misogynistic. Are you crazy? You know, like. And then, you know, the next couple of people would be, and they're young kids or entrepreneurs who are looking up to me and I shouldn't do anything that makes them feel like I'm letting them down.

Yeah.

And then the forward thinking ones are the ones who are checking for me. I want you to know who I am. Chase all these other people, all these big companies. This is what he's about. And the last but not least are the ones I want you to know. Why? Because this is what I'm not about to. Don't come to me. And you want me to do all this and that because if you see all this, then I'm a hypocrite if I take your deal.

Yeah. You know, amazing. Again, for everybody watching or listening, that strategy changed my life. And it's not even a strategy, it's just the way that I do things now. It's, I'm not trying to please everybody, but I also don't want to upset the people that matter the most to me. And so that really touched me.

You know, you can be very, you know, I think people think that you have to be so hard one way or another. Like I was telling my staff the other day, I said, you know, we have a lot of opportunity out there. We can drown an opportunity that's my biggest issue. My, my, My biggest shortcoming. I want to do a lot of things. Now, I understand that. I know how to cut it all out of the way, but if I don't do a lot of things on my own side, well, I'm going to do it for Shark Tank anyway, because that's my obligation. So why don't I have some of my vested interest in this kind of diversifying of the portfolio. However, don't wait around for deals that somebody's taking you, taking Two, three weeks, six months, and they're just messing around. This needs to be a. Yo, you want to do this or not? Yeah, well, my lawyers are this and that. Well, then your lawyer is the boss. Because let me, you know, then. Then I'm working with that person. Cut it. And so I say, I'd say because, you know, why should you cut it?

Well, they either don't value the opportunity. They don't have the money or the resources. They don't know what they should be doing. And at the end of the day, they're all. All of those people take a long time with these things. Going to be the biggest pain in the ass when you get married. Somebody is very complicated on dating. That was the. That was the best they could be. Oh, now you're about to really see their ass. Yeah, get out of it. It's okay. And, you know, when you get out of it, you know what happens. Like I said before, you make room for a new opportunity.

Yes, sir. Yes, sir.

Are you willing to walk away? Walk away is the most powerful thing you can ever do in your life. And you at least leave with your dignity. You feel comfortable about the situation and you go, it's not here. Because I've decided that it's not here. I left everything on the field with them. I'm cool.

I'm. There it is. There it is. I know you're busy. I know you've been gracious with your time. I'm gonna get you out of here on my quick five, five rapid fire questions. All right. From Queens. The greatest rapper from Queens is.

Hello, Uncle J.

Done deal. Done deal. The best athlete to come out of Queens is.

I wouldn't know. Kenny Anderson. Kenny Anderson. Yeah, I know. I know Kenny. I know them all. I know Ryan, Tess. I know them all. I just don't know what the greatest at the greatest athlete is. Kenny Anderson. You think?

Yeah.

There's no famous, like, big, big. I'm talking like, Kenny has a statue. No, no. Okay. It gotta be Kenny Anderson.

He was the goat?

No, Kenny's great. Kenny's great. I know so many of them, though, from Queens.

Kenny Smith, Kenny Anderson, bunch of Kenny's. Mark Jackson.

Mark Jackson and Mar2. I know them all. I just forgot. Yeah, I've never been heavy into sports.

Like that, but I know, I know. Fermented pickles or fermented cabbage Pickles. All day long. When you come off with fast, what's the first thing you eat?

Avocado.

Taught me that. I had to get used to it. I had to get used.

Yeah, you don't want anything heavy.

Yep. The best advice you've received in the last 12 months.

The best advice I've received in the last 12 months. Oh, good question. So many things. Good question. The best advice I've seen in the last 12 months. It's something they already knew, but it's, it's, it's cut more people off. You know, after Covid, I think we're, we're looking at what's going on with people mentally after Covid, with social, with AI come around, people are screwed up in the head. And I think it's time to just cut as many as you can off and get narrow and deep because we're going to run around, we're going to run into some really big issues. And I think you need that really tight unit of people when it gets dark that you can rely on. Forget having 100 people. You have an army of three. You're invincible.

Yeah, yeah. You taught me that too. You taught me that too. For everybody listening or watching, what's one thing you want them to know that you have going on? You have. Coming up selfless, shameless plug for my mentor, Damon John, right now.

Well, first of all, I want to talk about this man, how to be a good leader. I don't want people to read that because that's important, you know, because, you know, leadership is important. And when you learn this, you learn a lot about yourself, how to lead. What do I have going on? So I have Shark Jeopardy, where it is, you know, I'm just talking to people about biohacking and biohacking, that's the word for longevity. And why am I the expert in this? Because I'm the weakest person on the planet when it comes to food and I have a horrible travel schedule and I'm, I hope, I don't think I'm intimidating looking like a lot of these guys who, that I love and respect. I get from like scientists, like Gary Breaker's body man. Guy looks like Superman, right? You they ask free doctor. Amen. So what I do is I. That's the most important thing to me, is to share with people the. You know what longevity is, how to slowly increase your ability to live longer. And the way I do it is by showing you my faults, showing you what I'm going through.

And I always say if I'm putting a hundred different. And I'm probably putting a hundred toxins, bad toxins in my body a day, we all are. If I can reduce that to 60, it adds up. And if I can show people how to do that and then get people like you to say, hey, man, I'm gonna start the fast. You're gonna go down your own rabbit hole of doing that. I highly doubt, knowing you, that you're gonna ever go back. If you do it for a long period of time, you're gon. This is part of my life. You would feel horrible going back.

No. It is so easy. The days that I'm not doing the 40 hours to do 18. Yeah. Like I don't even think about it anymore.

It's like, try it again tomorrow. You pale, right? Tomorrow after that, eat a big ass piece of chocolate cake. Eat whatever you want, and reset it on Monday and just try again.

There you go.

Right? That's it.

There you go.

So that's what I. I think. So those are, those are the two things. I shared a bunch of things. So first of all, Artevity. And then I'm still, you know, the person I have a lot of. I have a lot of partners on Shark Tank and I hopefully I'm the. The face of entrepreneurship and to show people that if I could do it, everybody else could do it.

Yes, sir. Yes, sir. Ladies and gentlemen, this has been my mentor, the legend himself, Mr. Damon John.

Thank you, brother.

Appreciate it.

Peter, man, right hand. Get right here. There you go.

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