Transcript of Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf
Mick UnpluggedYou're listening to Mic Unplug, hosted by the one and only Mic Hunt. This is where purpose meets power and stories spark transformation. Mic takes you beyond the motivation and into meaning, helping you discover your because and becoming Unstoppable. I'm Rudy Rush, and trust me, you're in the right place. Let's get Unplugged. Ladies and gentlemen, welcome to another Another exciting episode of Mic Unplugged. And you know me, and I'm all about leadership. There are leaders who chase success, and then there are leaders like today's guests that engineer it. Today, you're hearing from a man who built neuroscience into a roadmap. He built multiple multimillion dollar companies and help millions break free from the limits that they thought were permanent. Get ready for a call on strategy, a master class on development, and a serious conversation with my good friend, Mr. John Assara. John, how are you doing today, brother?
nick, I'm doing great. Wonderful to be with you and all of the people that are listening or watching us today.
I'm the honored one, brother. I've been a huge follower of you for a while. Started out following you on LinkedIn, then became a subscriber to some of the things you were doing on your website. I have a couple of your books, which I didn't say in the opener, but also just a best-selling author, New York Times, two-time best-selling author as well. John, man, just, again, huge fan. Want to give you your flowers while we're here together. No, thank Thank you. And I always ask my guests this question about their because, that thing that's deeper than your why, right? If I were to ask you what your why is, probably tell me your spouse, your children. But there's a reason that they're your why. And I call that your because. And so I'd love for John, man, today, because your because probably changes from time to time. Today, what is your because? What is your purpose to continue to give like you give, bro?
Well, first and foremost, my why or because are not my kids or my wife. So if you're watching or listening upstairs, it's not because of you.
Edit that out because it's holiday season.
Listen, my because is to why I do what I do is I believe that our creator gave me some gifts and many, many, many blessings that I have unveiled over decades. A, I refuse to so-called die, meet with God, and he or she asking me, What did you do with those gifts that I gave you while I put you on that beautiful blue planet of mine? And I refused to go, I squandered my life and time that you gave me. That's my biggest why and because. Two, I don't want to sit in my rocking chair, if I'm alive, I'm in my mid-60s now, my '70s and '80s and '90s, and reflect back and feel regret. One of my friends before he died, Jim Rohn, very wonderful philosopher and brilliant man, at dinner one night, he quoted one of his famous quotes, and he said, In life, you'll either pay the price of discipline or you will pay the price of regret. He says, Discipline weighs ounces, regret weighs tons. I've had so many people in my environment over the decades that got to their 60s, 70s, and even 80s, and they had so many regrets.
And the common denominator is why didn't I when I could have? And I can now. I'm fortunately healthy, happy, able, capable. I've been blessed with the ability to take some complex stuff and make it easier for people to understand because I like it easy. And I feel it's my duty to. It's my reason for being. And in doing so, I receive the gifts of sharing and loving and caring that gives my life purpose and meaning. And with purpose and meaning, I could have impact. With impact, I can have a little bit of positive influence. With a bit of positive influence, I can make people's lives a little bit better and the environment better and animals and trees and the planet. So I'm using my life, and I have this written down, in as many ways as I can so that I feel, not you, you think, I feel I have not squandered life.
Bro, that That is so deep.
Yeah, I thought about it a lot.
That is so deep, man. And I'm going to go back to when I first started following you because you teach a principle where you said something that made me stop in my tracks, literally. And I went to my office and just started writing. You said that nothing changes until the identity changes. And I sat there and I was like, wow, a lot of times people, including myself, we get stuck in talking about change. But what you did was actually make me introspect on what needed to change. And so you started talking about the identity. And I've always wanted to ask you, and so I'm selfishly asking this question for any of the listeners or viewers, if you want to know the answer to this, too, this is a selfish question from Mick. Talk to us about what you mean by that. I know because I follow you. Sure. Yeah. But talk about why that is so critically important as the first step change.
So we will never, ever, ever outperform our hidden self-image of ourselves. So there's the you that I want people watching or listening to see. There's the me that my wife and kids see, and then there's the me that I see with all my fears and insecurities and fetishes and anything else that I have. My own identity of how I see me will determine what I do It'll determine how I think. It'll determine what I expect. It'll determine how I behave consistently without enormous amounts of willpower. That's the identity piece. The question becomes, were you born with that identity or did you develop an identity? The answer is, well, I developed my beliefs, I developed my fears, I developed my confidence and certainty or lack thereof, my It's self-image, it's self-worth, self-esteem. These are all part of identity. It is a result of my parents, my teachers, my school, my experiences, the meaning I gave things. That formulated this identity. Then I behave in alignment with that identity. If I'm out of alignment, I have something called cognitive dissonance that happens in my brain, and it realizes that I'm out of character. Then I will self-sabotage or procrastinate my way back into the character and the results that I believe I deserve.
And so the question becomes, when we see somebody else that maybe is achieving something we're not, and they're doing things we wish we could do, the question is, can I develop the identity that they have so that I behave like they do? Can I take action in spite of feeling afraid? Can I overcome obstacles and be bigger than the obstacle? Say the obstacle being bigger than me. And the answer is, yes, I can practice a new identity no differently than a basketball player practices free throws. And with practice, we create permanent patterns. Permanent patterns create what we do automatically. It's called automaticity in the neuroscience world I come from. And so can I practice character traits? I become more like that. Can I practice It's like a Hollywood actor practices a role until he becomes the damn role? We can't tell that they're acting on TV or in their movies. But can I practice a role that aligns more with the things I want to do, be, have an experience so that that becomes the new default me. That's growth. So caterpillars become butterflies through the metamorphosis. Why can't I metamorphize into to the character, the identity, the person?
Since every brain functionally works the same, since every brain operationally works the same, it's the software that is the identity. I can upgrade my software no differently than I can upgrade my phone software, no different than I can upgrade my car software. So I am not my software. And identity is part of software. Beliefs are software. The things that causes me to be afraid made is because of the memory software that triggers the fear circuit. So I am not my identity, but I do have one. And so an upgraded level of being is aligning my identity with the person I want to become now. And then practicing that on day-by-day basis, which means I have to learn how to regulate my focus because my focus wants to be my old self. I have to learn how to regulate my emotions because when I'm becoming something different, something new, something better, something grander, there's going to be resistance. And that means that fear might creep in. That might mean that self-doubt creeps in. That might mean that uncertainty creeps in, self-doubt creeps in. And those are all perfectly normal emotions in a transition phase. Now, we haven't been taught how to manage focus.
We haven't been taught how to manage emotions. And that's like saying, I have a beautiful million dollar car in my driveway, but I haven't been taught how to drive it. And so we have this $100 billion brain, and we've never been taught the user's manual to get it out of park and into drive and use it properly. And this has been the foundation of the work I've done for 45 years now is studying the neuromechanics to how do I use my brain a little bit better? And then how do I use that to be healthier, happier, to contribute more, to experience more, to love more, to give more, to receive more. So I have a fuller life.
Yeah.
So that's engineering success, as you mentioned before.
Yes, sir. I want to do this for the viewers and listeners, too. The reason I started following you, John, was because I believed in something that you said. I'm just not the neuroscience person that you are. That's all right. So when you have the evidence to support something I've always believed, I was like, John is my guy. So if everybody that's watching, everyone that's listening, I'm going to make a statement, then I'm going to let John take the statement from there. John, here's the real truth about AI. Ai didn't change my businesses because it's cool. It changed my businesses because it removed friction. My teams move fast. Podcast production, media, deals, leadership development. We have systems everywhere. And for a long time, speed meant chaos. Then we leaned into Zappier. Zappier is how we stop talking about AI and started deploying it. We use Zappier to connect the tools that we already use every single day. Leads get enriched automatically. Workflows trigger without reminders. Systems talk without meetings. And here's what matters. You don't need to be technical. You don't need IT. You don't need complexity. Zappier is built for real teams doing real work who want real results.
No hype, no buzzwords, just time back and momentum forward. Join the 3. 4 million companies already automating with Zappier and transform how you work with Zappier and AI. Get started for free by visiting zappier. Com/mic. That's Z-A-P-I-E-R. Com/m-i-c-k.
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You've proven, we're talking about the brain just now. You've proven that the human brain, the animal brain, is wired to keep us safe, not successful. When you said that, I was like, I've been telling people this for years. The reason... And success is defined by however you want to quantify success. There's moments of success. There could be a portfolio of success. Whatever you call success, it's because you went to a different level than where you naturally were. Because neuroscience says the brain is wired to keep you safe, not successful. Go ahead, John.
Yeah. So like I said earlier, from a pure factual perspective, we know the brain, the hard Every brain looks like every brain, right? So the hardware looks the same. Every operating system in the brain, it works pretty much like every gas car or electrical car, it works the same functionally. And the brain operates on the hierarchy of first and foremost importance. I'd say 150, 200 million years of human evolution, survival first, to ensure safety and survival. Second, priority of the brain is avoidance of pain or discomfort. Third priority of the brain is conservation of glucose or energy to make sure that you can fight a sabre-tooth tiger or run away from danger. Then the fourth priority of the brain is pleasure. We don't move to the pleasure circuit in the brain until survival and safety and avoidance of pain or discomfort is met, minimizing the use of glucose or energy. Our brain uses about 20 to 25% of all calories. And so it's an energy miser. Your brain produces less than 5 watts of power, which is what's in your fridge. But it operates at such high intensity of efficiency that it can do all those things in milliseconds.
So let's say I want to achieve something new. I have this big goal, a big dream. The brain goes through this in nanoseconds, right? Can you get hurt doing this? Can you die? Yes, no. No. Okay, next box. Can you get mentally Emotionally, physically, spiritually, financially, financially hurt? Yes, no. If any one of those is a yes, breaks go on. Breaks go on in a nanosecond. Cortisol is released through the brain to be high, high alert because it's a threat state. So high alert, heart rate pumps, and blood is flowing to be able to get to the muscles in case you need to run away or fight. Anger may pop in for protection, which is one of the core emotions. But let's say that there is a chance that I'm going to fail in the pursuit of what I want to do, whether I want to lose weight, whether I want to go and ask that guy or that girl what his or her name is, or I want to ask my boss for a raise, or I want to move up the chain of command in my company, and I I want to climb the corporate ladder, so to speak, or I want to go raise $10 million for my business venture.
If there's a chance of failure or there's a chance of being embarrassed, ashamed, ridiculed, judged, abandoned, unloved, hurt somehow, we go into this preservation mode automatically. Not because there's something wrong with our brain, it's there to fulfill its priorities. Safety and avoidance of real or imagined pain or discomfort first. Behind me, you're going to see I've got Frankie's Monster over there. But I also have Einstein over here. These represent the two parts of our brain called the left and right prefrontal cortex. So Einstein can create the idea of what we want to do. It could come up with, how am I going to do this? Who's help am I going to need? What are my strategies? What are my tactics? What's the payoff? What's the benefit? Visualize it. Oh, my God, this feels so good. I'm going to do it. High five, everybody. I'm ready to go. But Frankie's Monster's job is to say, Hold on there, Inie. If you do that, don't you remember last time you tried to do that? You failed and you lost some money. You were embarrassed the last time you spoke up. You were rejected. So there's a potential danger here.
So Einstein can dream it. Franky's Monster is there to protect you just in case. Now, here's the problem. Einstein is doing what Einstein is supposed to do. Imagination is greater than knowledge, right? Let me imagine. Let me come up with how and why, and it's possible, or let me come up with ways to make it happen. But the protective side of our brain does the job beautifully and perfectly each time in the form of circuits and neuromodulators or neurochemicals to be able to keep us safe, secure, avoidance of pain, real or imagined. So here's the problem. We have this one foot on the gas, but we have one foot on the break because this part of our brain is just trying to protect us. Now, here's the problem. It's not the problem with imagination or coming up with plans and commitments. It's not the problem that this part of the brain is trying to protect you. The problem is most people have never been taught what to do when I feel afraid, What to do when I'm... What are you afraid of? Well, I'm afraid of being embarrassed. Okay, if you're embarrassed, what does it mean?
Well, it means maybe I'm not smart enough, maybe I'm not good enough, maybe I made mistakes. Great. Well, what does that mean? Where did I get that. When I was a kid in school and I got up to give an answer, I gave the wrong answer, a few of the guys or the gals laughed at me. They said, Hi, you're such an idiot. So that's what you're moving away from. Is judgment. You're moving away from maybe the reality that you are that little kid who isn't smart enough, good enough, worthy enough. Good. Let's address that. Because until we address that, you're not moving forward. So there's nothing wrong with the emotions. The emotions are beautiful. 8 core emotions we've been given for protection or for soothing comfort or for feeling love and appreciate. We have these emotions, the energy in motion. And the problem is we just have not been taught how to navigate this incredible, incredible systems that our creator blessed us with. So we're dealing with ignorance is my biggest enemy, not knowing.
Ignorance and something that you often talk about, those inner narratives. What are some other inner narratives that people can dispel or how you help people? Because you also have a group of people that you'll coach or that you'll work with one-on-one or companies that can bring you in. What are some inner narratives that you help people overcome?
Well, there's usually four things that hold people back, and they're buckets. So let's say bucket number one is going to be fear. And there's 50 different types of fear that hold us back. So one of them is called disappointment avoidance. So let's say I commit to X, Y, or Z, my health, my relationship, my business, my job. If there's a risk that I'm going to disappoint myself or somebody else, again, red flag goes up, neurochemicals deactivate the motivational circuit in the brain, and we procrastinate and self-sabotage, and we repeat patterns to keep us safe. So fear is a big one, even though there's nothing wrong with the fear circuit. But what triggers it is different in everybody. So for some people, I might say, imagine that a snake is right behind you right now or it's slithering from 20 feet away from you. It's 10 feet long, 250 pounds, and it is moving fast, and you recognize it's a Python, and you know it's going to try and get around your body, just squeeze the air and life out of you and maybe kill you. Some people, as I said that, they're already be squirming because just the word snake activated circuits in the brain, the released cortisol into their blood flow, causing the feeling.
Other people like, it wouldn't bother me at all. I get my phone out and I just take a selfie. So it's not the snake. Part one. Part two is limiting beliefs. I have beliefs that are limiting me. I'm white, I'm black. I live in this part of the world. I live in that part of the world. I'm divorced, I'm 65, I'm 85, I'm 22. Whatever the narrative is, as you mentioned before, is based on the beliefs that we have. And the question I ask is, when you were born, did you have those beliefs? When you were born, did you have those fears? Zero and zero. And so you developed what your belief system is. I'm good enough, I'm not good enough. I'm just the right age, I'm too old. It's really hard to advance in my company. Whatever it is that we believe we create. Why? Because our brain repeats It creates narratives, reinforces narratives, and drives behaviors to align with beliefs. And it actually causes your brain not to see things that are in opposition of what you believe. It causes us not to see what's right there. Why? Because our brain doesn't want the contradiction.
We have limiting beliefs. Let's say I have a limiting belief X, Y, or Z. Anybody that's watching or listening, give yourself a limiting belief right What is one limiting belief you have? I'm going to give you a little trick. As soon as we have, I believe this, I'm too young, I'm too old, I'm not enough of this, I'm too much of that, it's not the right time, I don't have enough of this, I don't have enough of that because. What if we just change the narrative? In the past, I used to believe that, and now I'm choosing to believe and create the positive belief. I'm choosing to believe I'm just the right age. I'm choosing to believe there's more than enough opportunities. I'm choosing to believe that there's more enough money, more than enough time, more than enough people, more than enough. Your brain all of a opens up, like a camera opens up from single monofocus lens to wide angle lens. Your brain all of a sudden opens up and you start to see things that are in alignment with the new belief. So belief is nothing more than a reinforced neural pattern in the brain.
But then reinforced neural pattern in the brain is like the lens and the programming that sees the outer world. So that's why we often say we don't see what there is to see. We see what we believe is there to see. So that's number two. And then we talked a little bit about this earlier. So now we have limiting beliefs can be holding you back, fears can be holding you back, identity or self-image can be holding you back. If I don't believe that I'm worthy of achieving this or that I'm good enough or smart enough to achieve this or deserving enough because of my low self-image, then I won't achieve it. And we always rise to the level of those three things. And then the fourth one is if we tie what I'm about to share with you with what we talked about earlier, we do more to avoid pain or discomfort than we do to gain pleasure. If I don't have the knowledge and skill of how to achieve X, Y, or Z, and I can say, I don't have the knowledge and skill of how to get in shape or stay in shape.
I don't have the knowledge and skills of how to have a great relationship and keep it. I don't have the knowledge and skills of how to advance my career. I don't have the knowledge and skills of how to grow my business. I don't have the knowledge and skills how to raise my eye. I don't have the knowledge skills to achieve the vision goal I have. When we don't have the knowledge and skill, our brain goes into a state of uncertainty. Now, for a brain that likes and creates certainty, a lack of certainty creates doubt. A state of doubt creates fear. A state of fear deactivates the very circuits we need to take action. So it's neuromechanical. So when I don't have certainty, then I'm going to move into a state of repeating the pattern that I have certainty around. And even if I don't want more of the same result, there's something in neuroscience that we teach called the law of secondary gain, the law of secondary gain. And the law of secondary gain says, even though I may not get what I want, my primary gain, the secondary gain I get is the release of dopamine, feel good neurochemical, for keeping myself safe.
And that's why we repeat patterns that we don't want to repeat, because our brain is creating the correlation between repeat this pattern and at least you feel safe. Because you feel safe in either the misery, the result you want, the weight you have, the relationship you have, the income you have, because at least it's the devil you know.
This is a master class, John. We get to talk to the guru of neuroscience here. You always have, these are the words of Mick and Mick only. And I mean this in a very charming You always have so much going on that you're doing because you're making impact. I wholeheartedly know that the things that you get involved with, the things that you do, your mission is to always make impact. So what are some of the things that you have going on now? The floor is yours. Open us up to the world of John Asnerath, really.
Right now, for the last 10 years, we've been doing an enormous amount of research in neuroscience and neuropsychology fields on understanding how the brain adapts, how the brain changes, how the brain shifts from I can't to I can, from lack of motivation to more than enough motivation, from fear to fuel for success, from limiting beliefs to empowering epic stories. We've been building for the last year an entire neuro fitness ecosystem and platform where we'll be able to, beginning of next year, do a neuro fitness assessment on everybody who wants to a neuro fitness assessment. We'll have a free neuro fitness assessment. Then it'll tell us which of your seven core neuromuscles is strong or weak. For example, your emotional regulation and stress management neuromuscle, is it strong or weak? Is it controlling you or are you controlling it? We'll have baselines. Your decision-making abilities and your critical thinking abilities, are they strong or weak? Here's what we know. Just It's like the body has seven core physical muscles. You can walk or hike or do Pilates or yoga or lift weights, and you can strengthen your muscles, whether it's your chest muscles or your back muscles, you can strengthen the muscles.
You can strengthen your leg muscles so you have a little bit more self-control and strength. Why not strengthen your core neuromuscles? Why not educate people on, A, what are these neuromuscles that I have? And then if they're weak, why not give them inner sizes, neurofitness, brain training, inner sizes to make them stronger? So we've developed an entire ecosystem to be able to do assessments, tie it into performance, behavior, and help people get stronger mentally, emotionally, that will obviously affect them physically, so they can get stronger in health, wealth, relationships, career, business, finances from the inside out. We've designed and developed the platform already. Right now, we just started raising $10 million from investors to be able to put the entire platform out to the world. For example, we've already trained 37 AI coaches to be able to coach individuals after a personalized plan is created for them at a fraction of what would it cost you to have a real coach, which might be $250 a session. What if we can give you unlimited get access to 37 different AI coaches that are world-class coaches and world-class at every methodology that you can have access to 24/7 every day of the week?
What if we can create programs customized for you to help you overcome any of your specific limitations with inner sizes to strengthen your mind, with programs to say, Here's step one, here's step two, here's step three. Go do those. We'll track it, we'll measure it, we'll iterate it, and you'll to be able to accelerate. What if we could attach it to your aura ring or your watch and we added biometrics? What if we just had one ecosystem for mental and emotional fitness training so you can get better? And as you got better, you achieve more, have more, be more. Well, we've already developed the platform. We're launching it in 58 languages in January, and we're adding world-renowned expert to teach life. So think Peloton for your mind. We've We built it. And so now I'm raising $10 million right now, and we're doing a crowdfunding for the first 1. 25 million. And people are investing a thousand, 2,000, 5,000. We have a couple of people that have already invested a hundred because they believe in it to their members of our programs now. That's the big play that I've got going on for the next several years, is to give people the use of AI as their companion and tool on a platform like Netflix has for entertainment and Amazon has for shopping.
Neurogym will be where people go for their mental and emotional fitness training. It doesn't matter if you're a beginner, intermediate, advanced, or pro-level athlete, or if you're a kindergarten, we will have what you need to use this $100 billion brain of yours, smarter, faster, better, and for a fraction of the cost of what's happening right now with our damaged health care. We have a sick care system, not a health care system. We are making a dent to help people with a variety of different challenges by helping them use this powerful, biggest pharmacy in the world is between our ears. Every word we use elicits any motion and neural circuitry. Why not deliberately use your own brain to help you shatter limitations, get rid of whatever has been holding you back for 10, 20, 30, 40, 50, 60, 70 years, and let's use your brain better to help you? That's what I'm working on now. That's been a 10-year vision that I've had. We We finally have the technology to be able to do it.
Dude, I can't wait. I want to be a supporter. Thank you. I will make sure that in the show notes and the descriptions, I'll start posting links to everything on social. I want everyone to get around this and rally with Chris. Because it's going to impact, it's going to change lives, and it's going to help us as humans be better humans. John, I appreciate you for that.
Thank you. I have a goal of unlocking and unleashing a billion minds in the next 10 years or less.
Let's do it. I'm I'm supporting it. Thank you. I'm supporting it.
I need it, I'll accept, and I appreciate it.
Yes, sir. So, John, I'm going to get you out of here on my, I call it my quick five. So rapid fire, five questions. What's one belief about success that you had in your 20s that you now know was completely wrong?
It's not about money. Listen, I grew up... My father was a cab driver. My mother worked a local Kmart Walmart Department store, and there was never enough money at the end of the month. They were always struggling. I thought, Okay, if I just make money, money, money, I'll be successful. Then I made a lot of money in my early 20s, and I got ulcerative colitis. Then I had to focus on getting healthy because that was really more important. It's not about money. It's really... Success is really about finding what gives you the balance for you, the harmony for you. Sometimes you have to sacrifice things of a lower value for things of a higher value. I will not sacrifice my health ever again. Love it.
Second question, what's one daily habit that looks small on the outside but can really transform someone on the inside?
Oh, my God. Well, I'll show you. In front of me, I have my Except Life blueprint for 2025 and 2026. So the first thing is I have my... This is like my digital vision board of my family, my kids, the lifestyle that we're living or the lifestyle that we want and the things that I want to do, be able to achieve. But then every day I read the story of my life. So I have the story that I wrote out with the beliefs, the habits, the results. And every day, it's sitting here on my desk. There's one upstairs. There's one of my briefcases. There's one everywhere. So that I can prime my brain with the new story. So I fire and wire my brain to the level of the identity and vision and goals and results that I want every single day for five minutes.
Love it. Speaking of every single day for five minutes, are you coffee, tea, water, first liquid of the day?
Well, water first. One glass of water when I wake up, followed by a double or triple Espresso. And then a lot of times I'll have ice tea during the day. But right now in my be kind mug, I have water.
I knew that. That's why I put all three of those. I didn't know you had water in there, but I knew you were advocate of all three. So that's why I asked, where did you go to first? All right. So what a lot of people don't know about my buddy John is he is a connoisseur of hot peppers and hot sauces. So, John, what is the hottest thing you have ever eat it.
When I started getting on this hot sauce kick, probably about, I don't know, 15 years ago, I tried a whole ghost pepper, and I ended up in the bathroom for a couple of hours, actually pulling my car over on the side of the road and expunging the ghost pepper. It was so hot. It was beyond. So I still eat a little bit of ghost pepper, but not a whole one at a time. But the Trinidad scorpion is also just brutal. I could have little bits of it. And I love hot sauces.
I'm a zero on the spice meter. I barely like pepper. Just ground pepper, black pepper. I I really like it. All right, John, last question. I'm getting you out of here on this. You talk about your book for 2025, 2026. 20 years from now, when John Assaraf's name is said, what's the one emotion that you want your name to trigger in people?
People I feel the love that I shared with my... Just how I showed up and shared selflessly.
I love it. I love it, John. I love you, too, brother, man.
I love you, too, man.
I appreciate you more than you'll ever know. Like I said, I'm going to put links to All of your things in the show notes. So the books, we didn't even talk about the amazing books, but we'll do that in part, too. How about that?
That'll be great, Mike.
I love it. Definitely links to your site, how people can help with the crowdfunding and be a part of what you have going on. And like I said, corporations that are out here listening and watching, individuals that are listening and watching. John has accountability coaching mentor programs that I think all of you should at least look at. Bring him in, hire him as a speaker for your event. One, he's going to bring it. You've heard the episode today. I mean, he delivers a master class every time he's in front of you. And here's what separates John, and I'm going to say this, the usual words of Mick and Mick only, he genuinely cares. Thank you. He genuinely cares. John, I appreciate you, brother.
Thank you, Mick. Appreciate you, too.
And it was so much fun. You got it. To all the viewers and listeners, remember, your because is your superpower. Go unleash it. That's another powerful conversation on Mick Unplug. If this episode moved you, and I'm sure it did, follow the show wherever you listen, share it with someone who needs that spark, and leave a review so more people can find there because. I'm Rudy Rush, and until next time, stay driven, stay focused, and stay Unplugged.
John Assaraf is a renowned entrepreneur, New York Times bestselling author, neuroscience expert, and founder of NeuroGym. With a career spanning over four decades, John has built multiple multi-million-dollar companies and dedicated his life to helping millions break through self-imposed limits. He is recognized for translating complex neuroscience into practical strategies for personal and professional growth, focusing on the power of identity, mindset, and the mechanics of the brain. John’s mission is to empower others to engineer success from the inside out and unlock their full potential.
Takeaways:
Identity Drives Change: John emphasizes that true, lasting change begins with transforming your identity—how you see yourself—since you will never outperform your own self-image.
The Brain is Wired for Safety, Not Success: Our brains are naturally designed to keep us safe and avoid pain, not to achieve success. Recognizing and consciously working with this wiring is critical to overcoming self-sabotage and achieving new levels.
Upgrade Your Inner Software: Just like technology, your beliefs, habits, and identity are ‘software’ that can be intentionally upgraded through practice, self-awareness, and emotional regulation—leading to greater achievement in all areas of life.
Sound Bytes:
“We will never, ever, ever outperform our hidden self-image of ourselves.”
“Our brain is wired to keep us safe, not successful.”
“You can practice a new identity the same way a basketball player practices free throws—until it becomes automatic.”
Connect & Discover John:
Website: johnassaraf.com
Facebook: @johnassarafpage
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LinkedIn: @johnassaraf
YouTube: @JohnAssaraf
Website: myneurogym.com
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