How Pepsi's Marketing Campaign Caused Riots in Philippines
Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a simple promotion lead to riots with grenades and the death of five innocents?
Why Celebrities Are Obsessed With Launching Beauty Brands
Kylie Jenner, Rihanna, Selena Gomez, Katrina Kaif - the list goes on and on. Celebrities can’t seem to stop launching their own cosmetic brands. But what’s driving this trend? We find out in this episode of Let’s Do Shots.
How Rihanna Is Disrupting The Traditional Lingerie Market
Rihanna might have not dropped an album since 2016, but the pop-star’s lingerie label’s sales are skyrocketing, challenging the legacy of the Victoria’s Secret. This episode explores how Savage X Fenty has solidified itself to become a front runner in the global lingerie market.
How Bumble’s Founder Became the Youngest Self-Made Female Billionaire
How did Whitney Wolfe Herd, co-founder and CEO of Bumble become the youngest woman to lead a company to an IPO and join the rare female billionaires club? Let’s find out.
How Social Media Steals Our Attention
I watched 'The Social Dilemma' on Netflix, and couldn't resist speaking to you about how the entire 'attention grasping' construct works on social media, and how important features like 'push notifications' have changed over the years.
The Reason Behind Victoria's Secret's Fall From The Top
From a brand loved by everyone, to a brand caught in the middle of controversy, a lot has changed for Victoria's Secret in the last few years. In this episode we explore what led to their dramatic fall, and why they failed to reinvent themselves.
Why Coca Cola Was Driven Out Of India, And How It Came Back
The recent ban of PUBG from India and the immediate introduction of an Indian clone called FAU-G, is very similar to what happened in 1977 with Coca Cola. Coca Cola was driven out of the country, and a slew of home made cola brands were launched, Thums Up being one of them.
Why Bill Gates Saved Apple From Going Bankrupt In 1997
In 1997, Apple was on the brink of bankruptcy, when Steve Jobs made a deal with Bill Gates. Microsoft prevented Apple from going out of business, but why did Bill Gates spend money to save his fiercest rivals?
How KFC Became A Christmas Tradition In Japan
In Japan, KFC sells 10 times more chicken in December than they do in any other month. No Christmas celebration in Japan is complete without a KFC meal. In this episode we explore how this was made possible through a well planned marketing campaign almost 50 years ago.
KFC's Love Story With China
China loves KFC! There are more KFC locations in China than there are in the USA. But how did KFC become the most successful restaurant chain in China?
Red Bull Does Not Give You Wings
What happens when people take advertising slogans literally, and hold brands to it?
There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)
