Transcript of Episode 522: The Best of Habits & Hustle: Rob Dyrdek (Serial Entrepreneur and Ridiculousness Creator)

Hi, guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.

I am so excited to have my guest here today. We have Rob Dyrdek. And I. I mean that. I've never been speechless, but this guy is above and beyond probably any guest we've ever had on Habits and Hustle. He is. You may think of him as a skateboarder, you may know him from ridiculousness or Robin Big or fantasy factory, but this guy is one of the most clever entrepreneurs. What he's built, what he's done, how he's automated his life to and designed a life that is way beyond anybody's imagination. You can't even imagine. I am so happy to have you here. Thank you for being here.

No, thank you for having me.

I don't. I don't mean to make you blush. I don't even know what direction to go with you, because when I delved into. When I told you, when you walked in, when I delved deeper and deeper into who you are and what you've accomplished, like, forget about the tv, this, you and the world records and all of that, it's this podcast. Could be 11 hours. Honestly, I don't know what direction to go first.

Yeah. And I think that ends up being a lot of the problem with sort of my past, sort of reason of not doing press, you know, for many years. Like, I didn't. Even as I built the Dyrdek machine and built sort of this entirely new vision for myself and sort of life and legacy, I didn't talk to anybody. And so by the time I began to share it, it was deeply refined and I had lived it and accomplished so much inside the way of thinking that now it's the only thing everybody wants to talk about. And that's how I control the narrative that has led to sort of me connecting with a lot of different people that think this way, to be able to have this conversation in a more intelligent, connected way to who you are and what your brand is, then just asking me what you do to become a pro skater.

Yeah, yeah, no, but, like, it's like you've conquered so many different areas. Right? So obviously it's like that. That. That's the through line. Right? So that's. It wasn't just in skating. You've conquered every. You're a serial entrepreneur and, and has made. You've made hundreds and hundreds of millions of dollars in many businesses. Can you first start with, like, what is the. In what is the Dyrdek machine? Let's start with the basics. And then we'll kind of move on from there.

Well, you know, the Dyck Machine is a venture creation studio, which is essentially a business that. And you know, as you know, a business is a living thing. And to me, I call it systematically fusing art, science or magic, right? Because you've got to be the creator of and the visionary for the idea that you have. But there are proven principles and certain inalienable things that have to happen for a business to be successful. That's the science side. And then you gotta get lucky. Right market, right timing, like something happens to go your way and some magical moment happens to create a successful business. And in my case, I measure the success of that business through the entire, entire cycle from idea all the way to exit.

So can you just walk us through the evolution of. Of you because you've evolved over and, and grown so much from when you were what you started when you were 16 as escape. You're a pro when you. A skateboarder at 16. So how did you were from. You're from Ohio, right? How did, how did that even start? Like, how did you make a. To become even like the best? Like, how did you come from Ohio to LA and even begin that whole journey?

Yeah, it's a weird place to grow up and become like, known in skateboarding. But believe it or not, Dayton, Ohio, where I grew up, was the epicenter for the skate culture outside of California. And that was because a young serial entrepreneur named by the name of Jimmy George created like a skateboard distribution center there and would throw these big skate contests there. And when I was 11 years old, I called the skate shop because they had a ramp in the back and I had never skated a ramp before. And I asked him, the owner, would you allow me to skate for free if I get 10 people to come and pay to skate? And he was like, what, you can just come down here? And then when I skated the ramp for the first time, he was like, wow, like, you've got real potential. Like, if you skate it, that's the first time you've ever skated a ramp. You are. You have real potential. I didn't even know what the word meant. And my parents are trying to explain to me, like, oh, like you could be really good at it. But he was a serial entrepreneur.

And then I just watched him start company after company and everybody, as I was getting better and better at becoming a skateboarder, everybody was building companies around me. So I quit high school, became a professional skateboarder and started My first company right after I moved to California when I was 17.

But what you said is interesting. Like when you were a little kid, like a teenager, you said to this guy, let me go and skate. I was 11, I mean, 11 years old. You're like, oh, I'll bring 10 people, they'll pay like you out. You obviously had something already. Very entrepreneurial, like a spirit within you to even think of that at 11. But how did you even think of that?

Think about this though. Imagine if he would have been. Don't be ridiculous. Why are you calling and asking if you don't have the money, you can't skate, right? Imagine how much of a difference that would have built, like by me, by them saying, you don't even worry about it, come on down, we'll let it do for free. That opened this like belief of like, oh wow, look what happened. You took a shot and it worked, right? It's like I, I like to say that I had these series of events when I was really young. I became really good at soccer. Like I became really good at skateboarding. As soon as I tried to do it. I got, I made a cold call, then didn't skate. I was recognized of like, you have true talent. And was validated even further that I was, I had this possibility to become a professional. Like so I had this extraordinary foundation of self belief that the, the world turned my way in a handful of different things at that very impressionable age that allowed me to begin an evolution of continually growing that belief and taking bigger and bigger shots.

So, but that's interesting because it sounds to me that things came easy for you. You're very n. Are a naturally gifted athlete. If you were really good, you're extraordinary at soccer and at skateboarding. I mean, it's so it, like you said, it gave you that self belief. What, what, what was the. How did, is there anything that you had to work at that you weren't good at? That kind of, you didn't have the self belief or because you had that self belief from those things, it gave you the self belief that you can figure it out on something else?

Well, you know, I continued to just evolve and grow and continue to find success. And I didn't truly lose like self belief for the first time till I was like 25. And like if you can imagine you're born into belief, you've had all the success. And then like in your mid-20s, this super dangerous time when you're really trying to figure it out, like that's when you, you Lose your self belief. And if you can imagine you're so used to having it for so long trying to manage it, was this entirely different and foreign experience because you don't just lose it overnight. You, you, as you begin to lose clarity on where you want to go and then you begin trying different things and they don't work. And now you lose your way and are unsure of what you should do. That's where you begin to. To lose, begin to build doubt, which then ultimately can lead to losing belief.

Yeah, absolutely. What happened when you were 25?

You know, I had, I had evolved up into, you know, going from professional skateboarder and traveling the world to then having a signature board and signature shoes and all of these now having money, right. I was making a few hundred thousand a year, but then I just wasn't satisfied with being a professional skateboarder. My desire, you know, I started a record label and a skatejust all these businesses that I didn't know how to run that were all failing. And so now it's like my skating is, is. Is just getting worse and worse because I'm trying to be a business guy because I'm an entrepreneur. I started my first company, like how.

Many was that, by the way?

17 was called Orion Trucks. It was a. Basically the metal part of the skateboard. I was reading a book called the Orion Prophecy about the pyramids being directed at the Orion stars and there's aliens living there. So I named the company Orion Aluminum and I hand drew the logo and everything was the first pure like brand design and build put together. The entire team found the manufacturer to put the whole thing together. It was a true like founder build at 17, you know.

And what happened with it? Did you make money?

It's actually still in, in business to this day. But no, I never, I did that deal put together like basically.

And you were 17?

Yeah, like the all star team, the best skaters in the world, designed the entire thing. Put the whole thing together for 0.5% of sales. So I was like, oh, I made it. Look at this. I am rich.

You know what I mean?

I was getting like, you know, six, seven hundred dollars a month. And it was like, oh, what? You know, like for 17 years old. Y. No, I mean, you got to think even I was guaranteed like $1,000 a month if I would move from Ohio to California, right? Because at the time, you know, in, in the first year of being pro, I made $2 one month because I sold one board and got a $2 royalty check. And so for me when they guaranteed me a thousand to move to California, it was like, get out of here.

It's like a ton of money.

I felt like I hit the lottery, right? So getting that additional, you know, building that whole company and getting now 6, 700 from a truck company, that was it. But again I was taken advantage of. But that, that company is still in business to this day. Gone through a series of different owners, the ip. But you know, it's the, the power of that brand and what it meant to skateboarding early on in the, in the 90s that, that has the longevity to this day.

Right. So sorry, I didn't mean to interrupt you, but the 25 year old story of how you lost that stuff, but I wanted to kind of. Yeah.

And I, up until that point I, you know, I was trying all these things because in my, I had this much bigger amb. Being a professional skateboarder was not connecting to me, to the ambition and the identity that I saw for myself, you know. And so that gap was worsened because I wasn't educated. So now I'm trying all these different businesses with the money I earned from my signature shoes, which was now giving me hundreds of thousands of dollars. But I never bridged the knowledge gap to understand how to actually build and operate and assess businesses from a way that, where there's a financial opportun opportunity. I was just brand and idea driven, right. And so I'm doing all these different things and losing all this money, then getting introduced to taxes and then, you know, now I'm, I'm operating my life at a loss because I think I'm super rich and I'm spending all this money, but then I got to pay all this taxes and I'm investing all these things. And so now, you know, you know, everything compounds in positive or negative way. And for me in that case, that I was beginning to compound in a negative way.

Drinking more because I'm like, like feeling more lost and taking less care of myself. Skating less like trying to put more energy, trying to will these businesses to work, even though fundamentally they were not constructed in a way where they had the potential to find success because I didn't even know how to do that. But I said to myself, I'm an entrepreneur, I was raised by entrepreneurs. Like it's my destiny to do companies. Everyone around me does companies like. So I kept thinking my ideas would, if I just kept pushing, they would work and win. And at that point where I had hit rock bottom, none of them had worked. I, I was told by the owner of DC Shoes at the time where I had my signature product, that my career was done, the best of my. My best years were behind me, and that they would give me one more contract and then I could retire and become a shoe designer for the company me. And it was like, tore the soul out of me and truly, truly put me at, like, who am I? Like, what happened? Like, can I even, you know, do I do that?

Do I just, like, hit this check and start thinking about, like, my next life, my life after skateboarding, you know? But I said to him in that meeting, like, two years from now, I'm going to be a completely different human being. Like, I'm not going to be who I am today. And it just locked me in. And then the first thing that I did is I went out and found a clinical psychologist that does hypnosis to, like, hypnotize me. Well, at the time to be focused on skateboarding. But he did all of this work to be like, look, your subconscious doesn't even believe you're meant to be successful. And so then all of the work at that time was just to reprogram my subconscious that I am meant to find great success.

Okay. That's what I have written that. I wrote that down as a question because I heard you talk about that on your podcast, about how this. You basically, it sounds like you got hypnotized to believe that to be successful.

Correct.

And so. And you actually believe that's the reason why you're successful.

Look, it's the art, science, and magic. You know what I mean? You could. You could say a lot of things about it. Right. And I've sent. Sent many of people there, you know.

You have.

Yeah. And it hasn't worked for everyone, but it has worked for a lot.

And really, it has worked for other people.

Yeah.

And.

And so for me, you could. You could say any. You, you could. You could put together any. Any, any case against why I'm fabricating it or why, you know, it was just happened to be timing, whatever it may be. And there's a lot of forces at play there. Right? You hit bottom. You lost belief. You went to this. It redirected. You. You had an entirely new mission and guide in life. But there is. What is absolute truth is from that moment on, I just like, like have been on a trajectory.

You skyrocketed.

Like, that went from going to the top of skateboarding to writing a concept for the DC video that led to a television show that led to multiple television shows that then led to, you know, Creating a professional skateboarding league and cartoons, and then ultimately a business that creates businesses and making hundreds of millions of dollars.

You know, okay, this is, to me, so fascinating. I. I literally had to, like, rewind it when I saw you talk about it. I'm like, okay. So in your brain, you said to yourself, okay, I don't. You were kind of, like, at rock bottom and you thought. You thought to yourself, hm, maybe I should get hypnotized to feel like maybe that will help me. Like, kind of like how people would go to a hypnotist to get. For weight loss or for smoking or for whatever.

Yeah.

So who did you. How did you know who to call? Who, like, did this guy do this before with someone else and you kind of heard of him? Like, what. How did this even happen?

So. So this is. This is really. It was sort of in the era where there was a lot of sports psychologists talk with, like, different pro athletes trying to, you know, win a major championship or. Or lock in and be more focused, especially tennis and golf athletes. There was a lot of talk of using.

Performance coaches.

Yeah, performance coaches and hypnosis for performance. Okay. And so I just went to the Yellow Pages because there was no Internet. There was no way to search something like this. And I went to the Yellow Pages and found the hypnotist. Only this hypnotist, the great Dr. George Pratt, was also a clinical psychologist at Scripps La Jolla, the preeminent San Diego medical facility. So to me, I'm like, well, look at this. It's like, he's a psychologist. He's at Scripps. It doesn't get any more legit than this. And he was like, you know. You know, $250 an hour was like, the most outrageous price, like, for, like, anything of that concept. Like, and. And then when I got in there to tell him, like, hey, I need help with my skateboarding is how I went in there. And. And then he had written, you know, had written all these books for executives called Hyper Success and all these different things of unlocking your potential. And he was like, forget about skateboarding. Let's get to your subcon and just see if you even believe you're meant to be successful. So it was like, I didn't go in there of, like, I need someone to change the inside of me because I don't believe I'm gonna be successful.

It was like, what he. His practice and what he understood guided the. The session to that. And then this is what we have to work on. And Then that's what we did.

Okay, how many sessions did you do with this guy?

Oh, I mean, I did it for years, you know what I mean? I was like, I was like, just, let's just keep going. I felt so amazing immediately and then began to see the results, you know what I mean? And I, I, you know, this, how, you know, this is 25 years deep and you know, I still take my wife there to him for things. Like he presided over our vow renewal, we did our vow renewal, you know, for our five year anniversary. Like, he's just this amazing person that's been in my life who is like, I am to him this like extraordinary like, like case, you know, case study. But also this is, I've been talking about the story for 20 plus years, you know what I mean? And so he, he still gets such a kick out of it. Like someone will send him this podcast and be like, oh, Rob was talking about you again. You know, it's like had him, had him on one of my shows. Like, did you really believe, you genuinely.

Believe this is like the, the reason why this whole thing started?

I'm like, we know the power of the subconscious, right? Like as we've grown and evolved and practiced personal development and grown and evolved in our own lives, you begin to understand. Wow. It's actually the intuitive way that you operate is at the core of, of how to live a truly harmonious, high quality life. And, and I see that now much clearer and can tie it all the way back to the importance of, you know, your subconscious self belief. And that's what he worked on, on and then I, I have had strength in that and grown that strength. That's, that's wavered from, from, from time to time.

Do you still see him, by the way?

No. No.

Okay. When did you stop seeing him?

You know, I want to say I took my wife down there who was like really struggling with anxiety about driving at night and I was like, hey, can you just check me to make sure that I'm going to be a billionaire? He's like, all right, come over. He's like, I'll stop it. It, of course you are. It was like the most amazing interaction of like the most random, like, can you even check like that? No. That my subconscious belief that I believe I'm going to be a billionaire. He's like, come over here. You know, he does like this technique. He's all, stop it. Of course you know you're going to be a billionaire.

Yeah. Do you believe you're going to be a Billionaire you probably are almost.

Look, yeah, I mean I think it, at, at this, at this level when, when you generate this level of wealth but then you know exactly how you generated it and then you've tracked it and it's growth and then you've began to understand ways to grow it in rapid ways, conservative ways and all of these things together. Then it's, it's not a matter of if, it's just a matter of when based off of, you know, the, the handful of things which would include market cycles and then ultimate, the, the businesses you build and, and the rate that they accelerate. But yeah, I don't think there would be a world where I wouldn't be.

No. And the fact that it's, but again it comes back to that self belief, right? Because if you didn't have that belief it changes, it reframes how you think.

But at this point this isn't just self belief. This is deep understanding and data and, and insight. And data. And mastery.

Yeah, and mastery. So you know what this says to me and says to everybody is that, that you have to take agency of how you want your l life to be. So like there's this whole thing about like you know, going to find yourself. I believe you need to create yourself and you need to create yourself systematically like you're doing by putting the right steps in place. If you're just throwing a lot of at the wall and hoping something sticks, it's not, it's, it's not, it may, some things you may get lucky with here and there, but it's not really the chances are not for you. But wait before we even get into the. Because I know that what you also believe is that when you start to understand money and how like that piece of it really also kind of put everything on overdrive too. Right? Not just, but before we get, I want to get back to the, the hypnotist thing. So then is this guy super busy now because of you? Like is he just booked?

Oh, I, I, you know, he's always been booked. He's always been pretty significant.

What's his name again?

Dr. George Pratt. O so yeah, I think he's, he's like semi retired at this point. But, but yeah, he's, I think, you know, he's been, he's been catching the rob wave for a really long time. But he was a significant like well known doctor in the space way before I had even met him. He's one of the pioneers because he is a highly educated psychologist that blended a lot of the like, you know, more, you know, cutting edge, like techniques that, that aren't like you're not stare at the, the thing, you know, like, it's not like hypnosis, like, you know, Bach, like a chicken.

Right.

You know what I mean? It's really much more like chakra points and like nervous system stuff to try to get your subconscious to reprogram itself.

Did it, did he help your wife with the anxiety for the night driving? Did it work?

It didn't. It like she can do it, but it didn't, it didn't completely eliminate it, but it allowed her to get back in the car and do it. The anxiety's there, but she just couldn't do it anymore. Like, couldn't even drive at night.

Right.

It really changed that, that for her from at least being able to do it, but still it's hard on her, you know.

Did. Is the. Is this type of thing something that people have to do more regularly or can they. Is it a. Is it something that you can do once and really see a significant change?

Yeah, look, I don't, you know, I'm, I, I can't sit here and say that. It's like, you know, I don't practice it to this day. I don't preach it to this day. This is the most depth I've spoken about it really, ever. Yeah, I mean like, normally, like, normally I do like, I, it's like a quip in my past that I kind of talk about. Like, I don't, I don't ever go.

I told you, but super interested in.

These, you know, but again, to me, in hindsight, it's more about intention than anything thing.

Okay.

You know what I'm saying? At the end of the day, I got clarity, got intentional, and began to work towards clear outcomes that would create a better life, a better future experience. And that intention is what then allowed the universe to open up and present something like him to me. That then reinforced that I was on the right path, that allowed me to continue to evolve towards these things I wanted to achieve, learn more about them, get clearer plans, clearer strategies as I get closer and closer to them to then achieve them and have a new one right behind it. That allowed me to continue to grow into a great skateboarder, a top 10 skateboarder in the world, to then television and create this entirely new universe for myself.

So then after this, this whole thing, what was. So then that was happening. How did. Because you be. I love the story about how you became the. You're a shoe designer, but the Way you created that business for your, like the royalty situation. Can you talk about that? And was that, obviously that was after the hit, like, that was. What year was that? Like, how old were you then when that happened?

It was the same era.

Okay.

And so, you know, at the time, like, I really fell in love with shoe design, right? And so I got to design my own signature shoe. And so I had to be really, you only have one shot at the shoe each year, so you gotta really make it special because it's the difference between making 50,000 and 500,000. So it was really important that I try to design these great shoes. So in that process, I got really good at designing what would sell really well. So in my contract negotiation, I said, how about like, like I would like my signature shoe, but let me design go through the same process that all the designers go through. And if my shoes get picked, I get a 2% royalty instead of my signature 5% or a 2.5. And they were like, sure, why not? He does great shoes. Like, what's, what do we got? What do we care? Like, you know, worst case scenario, like, we have bestselling other shoes. And so then I, I, I went over the top because the way it used to work is like the designers, you know, who get paid, you know, 70, 80 grand a year, who, like, this is their entire livelihood, they present their shoes and then the sales and, and the executive team will pick them.

I would go in there and just razzle dazzle everybody. I would do these in like crazy presentations and thesis on on the entire design concept. So all the sales people, all the people that work there are like, oh, this is like, Rob stuff is so cool. You know, I just, I just sold it in so heavy. And at one point I had a third of the line in like 30 plus shoes that I was getting paid off of. And when the company was acquired and now of course, you know, I'm making millions in shoe royalties. And then when the company was the diligence where the company was getting acquired by Quicksilver, they were like, why is this, this pro skater getting paid all this money off of all these shoes, right? And it was like a, a, an issue because, you know, when you run the company, it makes no sense. You wouldn't give designers like that much money. You're basically giving away this huge chunk of the margin in all these shoes, especially these more mainstream shoes. And, and so when the company was acquired, they let me know that I would no longer be allowed to do this and that they were going to like, run out all of my current designs and replace them with other designs.

They're not going to pay this royalty in perpetuity.

I mean. Yeah, no kidding. Then where. Then how did the whole tv. Like the ridiculous. I was saying to you, like, I feel like the only show that MTV has is ridiculousness. I mean, doesn't it plays literally 24 hours a day? Yeah, like, that is the show.

And I feel that that 1.5 billion hours viewed last year, it's the most watched television show ever.

Ever.

In the. In the United States per year. On cable. On cable. Obviously no one on network would watch that much, but on cable, yeah.

Do you know. I don't know if you know this, but someone who I work with when. When I was. We were talking yesterday about you coming on, she said to me that there are literally chat rooms about your show being like, there. There's like, they go back and forth of. Of why this show is so popular. Like, just why, like, why is this show, like, in Marathon 24 hours a day? Like, I think it's become like, literally a case study, a phenomenon. Because it's. What do you think it is about the show? Yeah, like, that makes it that way. I mean, just on that show alone, by the way, like, people usually have like, one little thing. Not one thing, but, like, that in itself, having your name attached to would be like its own thing. The fact that you have all these other things and this is just like a sliver in the pie is just mind blowing to me. But anyway way. But.

But look, this I'll. I'll give you. Because this is the art, science and magic of it. You know what I mean? Because think about this. It's. I originally, like, came up with the concept after reading an article in the Hollywood reporter about Vinnie Debona and his $500 million syndication business with America's Funniest Home Videos, right? So then I'm like, ah, man, I should just make a faster, cooler version for mtv. I took an America's Funniest Home Videos, stripped it all, took out all the. The unfunny videos and all the high. I used my Xbox. And because I could control it and rewind it and point it out, and I put it into little segments almost ex. The. The heart of what the show even is today, like, is how I pitched it when I very first pitched it. And I. I wanted that because I didn't want to shoot reality because it was like shooting Robin Big and like, how difficult it was. It would just take months and months and people in my house and like, all this, it just. It just sucked the life out of me. And it's. But I loved what tv, all my brands and my businesses and everything that I was doing, that media platform.

And it's like, how could I do something that's more controlled and way easier? And that. That's what really initially led me to develop that and pitch that. But then MTV came back and said, no, we'll pay you 125,000 an episode if you do your own reality show. And that's why I created Fantasy Factory first, because they were only offering me 30,000 an episode to shoot ridiculousness. So I created Fantasy Factory as long as they would give me the rights to the integration. And at the time, they didn't think anything of it. So then I built the show around my businesses and brand integration. So not only did I get the 125,000 episode, but then I made millions with Chevy and Microsoft and Monster and all these different brand deals that I would do and integrate their product in the show. And MTV couldn't stop it because I had the rights before I'd ever committed to the deal. So even that had a life on it. To where you got to think I'm getting attacked by sharks and flipping cars and doing, like. That was a way more hardcore stunt, like, level show. And so that shark thing is insane.

And the tiger thing.

Yeah, tiger shark. Like, jockeying horses.

Weren't you scared of the shark?

Yeah, it's. No, it's like this. All the stunts I was scared of, and they were all dumb the day of. Everyone was like, this isn't even funny. Like, why am I doing this? She's like. Like, this is not even good for tv. And then when it's over, it's like, got attacked by shark.

Yeah.

Just got towed into a giant wave and almost died by Laird Hamilton. Ah, look at that. I just jumped a monster truck 60ft in front of 40, 000 people through an exploding RV. Like, when they're done, it's genius and amazing. The day of this is so dumb. Why would I even do this? Right?

No kidding.

Especially, like, when I was, like, really beginning to develop the machine and push that to the next level. And now I'm breaking the world record for jumping a car backwards 100ft. And I'm like, why am I here again? Why am I even putting myself at risk? I have this clear vis, like, how I want to live the rest of my life. And here I am strapped in to, like, a. For a Chevy deal. Doing a. Like, breaking the world record for jumping a car backwards. This isn't even funny. And then, wow. And then, like, that was amazing. Look at me. I just broke a world record for jumping a car backwards. Right, But I digress. No, but. No, but.

So extraordinary. Like, your life is so extraordinary. The fact. And also, you're good in a. This is the thing that I think that you, like, kind of, like, kind of glaze over. Over. You're good naturally at a lot of things. You know how to design. I mean, most people are not good at even one thing. You're obviously like, court. You're a good athlete. You know how to design. You're very creative. You can do stunts. I mean, like, you were kind of gifted in a lot of ways, and you just took that and, like, put it on, like, major steroids.

But think about it. It's not even a gift. You have the ability to look at everything and break it down into a handful of things that you've got to learn to be able to do, do it. Then. Then once you figure out how to do it, now it's all about getting better at it rather than struggling to lead. How do I even do it? And then trying it and it not working, and then building doubt and then quitting. I. I had the ability to. To see what I would need to learn, and then the dedication to learn it to where it can become intuitive or automated, where the optimization can kick in, which I later realized and ultimately then built an entire philosophy of the way that I live my life, life today, where I essentially look at everything and how do I design, automate, and optimize it on an ongoing basis and perpetually evolve into my limitless potential. That's how I've been able to guide my evolution through all these years. And then when I discovered what actually occurred over all these years and then bottled it up into a system, then I rapidly evolved right into the level that I'm in today, which was only, you know, six years that I got here.

You know what I mean? It wasn't like, like, I. I rapidly got to this space. But I digress.

Yes, I digress. The automation. I'm, like, literally, like, in my chair, like, holding on.

Look, I've taken you on a long journey to get back to ridiculousness. Yes.

No, but I like it. I think it's also. It's so fascinating to people, the. That that show is so massive. Beyond.

Yeah. And look, so. So this is what happened with the show. So, okay, it has a great concept and you. You eventually Bring it to market, they find success. But it's very difficult. A lot harder to do than you realize.

Oh, wait, that's your question. I didn't ask you, in your integration deals with, like, Chevy, how much were you getting per integration?

Oh, I mean, when I did this, I think this, the Chevy deal was a five million dollar deal.

Okay.

And I'm. It was. They were. They sponsored my professional skateboarding league that I launched. It was a Super bowl commercial. It was the series premiere of season five of Fantasy Factory. It was like a tour of. Of car shows. Right? It was this like, multi platform mega deal. And then I had to go and flip a car that was part of.

The $5 million deal.

And it's like, what? This ain't worth it. When I get there, it's like, I really. You know, no front wheel car had ever a real Wheeel drive or. Yeah, front wheel drive car had never been flipped because the weight ratio, it doesn't allow it to flip. So we built these ramps that were like at angles. And then, you know, I had to go exactly 43 miles an hour. And it. Otherwise I would come up short. If I was 42, if I did 44, I'd overshoot the mark of the ramp. I'm like, how did we get here? Like, what? And then I couldn't line up the. The front wheel because they didn't just have a ramp. It was two tracks that I had to line up. So I had to put tape on the windshield, and then I had to like, close one eye in order to line it up. And then it was like, 42, 43, 42, 43, 42. And then you're just flipping. And then when that thing came down and it worked and you're driving away, it's like, what? But that was. You couldn't back out. Even though they didn't figure it out, it never worked in their test cars.

Like, I just had to go for it because I had already gotten millions of dollars to develop it. Like, I was getting paid all the money. It was like, all of that, I had gone and built that entire deal. Yet you have to. You have to do the one thing that hinges it and put your life on the line to do some absurd stunt in order for the whole thing to even matter.

Oh, my God.

So you can't back out. You know what I mean? And. And that sort of the process. But all of those deals, some, you know, they were all multimillion dollar deals that layer over top of each other in some long term, short Term partnerships. And then I integrated all of each of them into my foundation. Like Microsoft helped me build skate parks. Carl's Jr. Helped me build skate parks. I had a. That would build a skate park. So I would do a mega deal talent deal for myself, the production side of it, and then always donate to my foundation at the time and then would use the media platform that was MTVs. And they were, you know, they were livid. The sales team hated it because it'd be like they had. Have no access to the media because they gave me the rights. And of course that doesn't exist today. It was really killed off when Bethany Frankel did Skinny Girl. That was like the nail in the coffin of like where no brands, no integration for talent. Like, this is our. We should be making all this money. It's our platform. Yeah, like basically the Jersey Shore merch.

Skinny Girl. And then Rob's like owning the outright integration, like was the end of it and never happened in TV again.

Yeah, that was, that's right. The Skinny Girl was the last straw for that. So basically all this money you made for that show, like 5 million from Chevy, you probably made so how many episodes? What was it for? Fantasy.

I did eight seasons. You know, I don't know exactly how many.

So. And each episode had an integration of like 5 million. Yeah, it varies, varies like 2 million, 5 million. It doesn't at that point. And the, and MTV wasn't making any of those integration. That was all going to you.

They would, they would get some of the, like, they like Chevy would spend some ad dollars and run ads on the network that they would get. So they would eat. They would eat a little bit off of it. You know what I mean? So a crumb here. Yeah. You know, but. But none of the integration dollars.

That's crazy. Okay, so now let's get into the ridiculousness. Okay, so because. Or because how it became the phenomenon.

And so, you know, ultimately, you know, here's this show that's much easier for me to do, but it was, it was still, man, it would take all day and, and you know, when I would. I'd have to do so much pre production to get the shows ready and then when we shoot them, it would take like four or five hours to shoot the show. We were. How. We would, you know, you know, shoot for an hour and a half and, and, and then do a voiceover, then take a lunch break. And it. I would shoot two to two a day. I'd get there at eight and leave at, you know, six or seven and then like I would do that like four or five days a week for like, you know, all month. And it would tear the soul out of me. And then I would be like exhausted and then go right back to shooting Fantasy Factory again, right on top of doing all my businesses and everything. And, and that's when I really began to be like, I can't do this anymore unless we can really begin to optimize this and, and figure out a way for this to take less and less time.

And then we got rid of the voiceover, got rid of clips, and we're now able to do two shows before we go to lunch. So now I'm getting there at nine and leaving at least like two or three to do two shows. So that became more streamlined, like easier for me to do. Then I started spreading out the shooting schedule and just shooting three days a week, you know, so it was taxing me, but not as bad, you know, and, and what was happening in cable at the time was, you know, cable was basically flattening out. Right. So streaming was emerging and YouTube was emerging at this deep scale. So now it's fragment segmenting into short form content or watch it on demand. And so cable's starting to struggle. And so now these big dollar cable shows are all failing and, and they're trying all these scripted things and different cable networks and all this thing. But, but what just kept cooking was the ridiculousness because it sits almost in both worlds where you can sit and watch it like without, you know, needing to, to know any storyline or when, and you could watch for a few hours straight.

And it has the same sort of simplicity that the short form content with the same viewing habits as streaming. Right. So it ended up in this super unique world. And then, then it became like, you know, not it, it kind of hit a wall for them because the show had gotten so expensive, right?

Yeah.

But at this time I had basically built a strategy and a plan to build and sell company that produced the show. So I had a, I now had a much deeper insight to the cost structure of the show. And then they basically said, we can't do it anymore unless we get the price reduced. And then all of us basically stripped out the production, took pay cuts, and went from shooting 30 episodes at a time to 168 at a time. And so then when we did that now, now I went deep into efficiency and I went from like doing everything I can to begin to optimize all aspects of it from how I prep for it, from how I, how, how much we would shoot how many videos were in this, all this stuff. So I took it all the way down to where I would shoot six a day. And each one would take me 28 minutes to shoot. And I would be able, with prep time and shooting six a day, I would be able to get it down to around five hours. That's where I got it to. So now if it, if you can imagine, I shoot 252 episodes a year.

And as you may have heard, I track all my time and that to shoot the 252 episodes a year is only 4% of my time. Because I do it, I shoot four times a week for ten and a half month or four times a month for ten and a half months each year. So I spread it out so that it never wears me out. Then I have it so optimized that so easy to shoot. And what had happened is the reason they want 252 a year was because of the fact that as as that was emerging that it had this sort of streaming/virality YouTube concept around it that the more they played it, the more people watched it. And so then it was like, well shoot, the more we play it, the, the higher the ratings are on the overall company, the more money we'. Making. We're going to basically just build this as our base because people will watch it for big blocks at a time on an ongoing basis. It doesn't matter. Just give us as many as you can and then by. I'm now committed to shooting 336 a year and it's within the exact amount of time because the, the way I was able to, all I had to do to shoot 336 was go from shooting 60 a day to eight a day.

And in order to do that in a more efficient, faster time, I took out one package out of act two and that gave me five minutes back. And then we don't do outfit changes between episodes one and two, two and four, four and six and, and six and eight. And I can now shoot eight in the exact amount of time that I shot six. But it made 33% more income to me, 3% more income to the production company. All of that, right? And then since I built it to sell in that process of evolution and magic of the cable world collapsing in the Meath, getting more and more efficient to where I could shoot such scale and, and they would want it because the audience wants it, that then I sold the production company for 190 million. That doesn't even include the talent money that I get from it and that will get for years to come, you.

Know, I mean you also just renewed the deal, right?

Yeah.

So you're making about what, 300 million just from that alone, that show?

Yeah.

I mean just on that alone.

Yeah.

That's insane.

Yeah.

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Is that, was that the catalyst, that whole, that production schedule for you?

No. Had nothing to do with it. I would have never even been able to create that if I hadn't of decided. The most important thing I needed to do in 2012 and 13 was to design life. Right?

Right.

Because it wasn't, didn't matter what the money was. Didn't matter what. At the time, I didn't want to shoot TV anymore. In 2013, 14, I didn't want to shoot ridiculous anymore. I didn't want to do Fantasy Factory anymore. These things wore me out and like I'm, it was, you know, really where I, my sort of rock bottom in that era is I had all of these going and I just was high and low and boom and bust and like just keep going, do another thing. One of them's going to be so big that that's going to be the thing that gives you the wealth and success that you've tied to what you believe your, your identity is and what you're meant to create. I thought I Had to just keep going, keep going, couldn't keep a relationship, was unhappy, but it didn't matter. I would eventually make so much money, then I would find the happiness, right? And at the time, time, you know, I had my professional skateboarding league, my cartoon on, on Nickelodeon, all the comp, all these different companies, my signature products, my brand deals, fantasy factory ridiculousness, all this stuff at once.

But I was just booming and busting and trying another thing and everything. Like, like, work hard, play hard, burn out, get sick of it all, hate it all. And then I eventually was approached by a, a, an investment group that was like, we would like to potentially look at investing in you and, and being your partner to turn you into the billionaire we know you're meant to be. And I'm like, finally somebody recognizes like the talent I got in here and they're going to help me. And so the idea was they are, we're going to invest, value me at 100 million at the time and invest 50 million. I got to take 30 million off the table, invest 20 million into my company and then they would stupid steward me to my, my destiny of wealth. And when they did the diligence on how I ran everything, they were basically like, you're uninvestable. We will loan you money that you have to pay back at this like you know, 15 interest rate. And then if we can figure out how to turn you into a business person, then we have the right to own half of you for life.

And I was like, it was this another huge awakening that I didn't understand money that, that I had was just continuing to do things, but had no clear strategy of what life it was leading to me or what life I wanted out of it. And then I began the journey of like, you have to understand what you want out of life. And I found a book called Start at the End, which was a business book that essentially, you know, I joked that like I just read the introduction and it changed my life. I never even read the book. It was just, if you ever, if you are going to create a business, decide the success outcome of that business before you start, then build your plan backwards to get there. And then I was reverse engineer, basically reverse engineer it, right? And for me, I had just never thought of like, oh, like decide the outcome. But then I said, I'm not going to do that with a business. I'm going to do that for my life. And then I began the process of designing my life. And then the world began to open up, right?

I began to meet all These different consultants and different people. And then I realized my. I didn't fully understand money. Now I got to build a strategy of, like, why do I want money? Well, it's really, like, the way of life that I live. I like to live this certain way, and then, okay, well, like, what's the pain in your life? Well, it's not sustainable because I have to keep investing in everything, and I'm only talent. And. And, like, unless I have some giant payday. Well, what does that even mean? Like, what would you do with the payday? Like, I had to ask myself all these questions of, like, what type of person do you want to be? I want to be a father and a husband, you know, but the way that I live is not conducive to the person that I know I'm meant to be with for the rest of my life. I had to change who I was, and. And in order to have the energy to even attacked my wife. And I was ready by the time she got there, because I was building my entire existence around how do I grow from a balanced state into the ideal version of myself?

Rather than think that I'm going to some financial thing or some, like, person's gonna come help me, oh, I'm gonna meet my wife. Then I'll become balanced. Then I'll become, like, harmonious. Instead, I designed what was at the time a balanced, harmonious, healthy existence. And then I began grow into the ideal version of myself. And that controlled evolution from a harmonious state is what then guided me into the things I needed to learn, like how my goals continued to evolve as I grew into them, how the clarity and understanding of who I was was getting clearer and sharper. So my plans were getting sharper and clearer and. And who I wanted to be then. I am now the person that I know that the person I want to be with forever would want to be with and meet my wife. And now I begin to see forever. And. And then I meet. She's into personal development. And I had done no personal development up to that point. And then Tony Robbins reaches out to me because he had written the book Money Master the Game, and she was super into Tony Robbins. I'm like, well, this is good.

This will impress her. And like, and then, like, I read the book, like, and it changes my entire, like, understanding and view on money that then, like, how important how I just didn'.

Money.

Despite being a serial entrepreneur, all these things came together that. That allowed me to have a vision for not a one thing that would make me successful. But how to design what successful life was for me. And then what are all the things in my existing world that fit into that now and how can I use them or get rid of them that's going to serve helping me evolve and grow and into this ideal version of myself. And I built a plan all the way down to what I would do with the money, how much money I wanted, and all this stuff. And then I began to look at my world and I decided, hey, I'm going to build a business that builds businesses. Because I, I love creating businesses, but operating them takes too much out of me. I have too many businesses that I operate. Like I want to create a system for consistently building and selling businesses. And then I marched off on that journey. And then, then, and then, okay, what's your biggest opportunity to do that in? Well, now you got this television show, right? So now I'm taking this more methodic, systematic approach to everything.

And, and then you look at that show not as a burden anymore, but how can I use this to be my first company that I build and sell inside my new system of my company that builds companies from idea to acquisition, right. Everything began to change. Perspective as what it meant to me. So now, now working and doing the show had a complet energy for me. So then it was like, okay, you have to do this show because this show is going to lead you to, to accomplish your goal. You're doing it from a balanced state. How do you make it more efficient to take less energy so you can still reap the rewards without sacrificing any of your time and energy? And then continue to optimize, optimize, optimize. And then it gets to just a level of mastery where it goes, becomes almost effortless.

Right.

You know what I mean? So the ener. There is no energy exchange. And then the universe kicks in, cable flattens out, you end up doing all these more, then the company works, then you sell the company, then you make all this. It's like it's just a single thing that ended up being something you didn't want to do in 2015 and 16 because you wanted, you didn't want to be 40 and beyond MTV anymore. And, and now. Yeah, you know what I mean? I'm the new Kurt Loder. And, and, and, and now you, you've evolved to this place where it's just, you grew it beyond even your wildest dreams from this deeply harmonious state. And that's the thing that I preach the most, is like, you can't work hard to fulfill your dreams, like, you have to work efficiently. You have to. You have to be healthy and balanced and give yourself time to reflect in order to learn the lessons that are happening on an ongoing basis so that you can evolve, evolve into a better version of yourself on an ongoing basis from a place of harmony, not a place of struggle. Like, you want to struggle into harmony and then build your existence from there.

And it's a paradigm that doesn't exist because everybody thinks, like, you gotta hustle till it finally works. And then if you keep hustling, like, then you have enough money to hire people to where you can do this and that. Like, you have to build balance and then get better and better and better at being balanced.

I say, what's the. This is amazing. So what are the first. What's the first step to build balance and what was the first step that you did to build the systematic approach?

Yeah, I mean, I think for me, it's like when I was. When I was going through the process of. Of learning everything there was to building a company, this is sort of what I did initially in the process of. When I was developing the Dyrdek machine. I just wanted to build a system to build companies. And, And a really interesting part of building a company is the rhythm of company, right? It's sort of this cadence that, you know, you do weekly standups, you have monthly financials. There's this rhythm to it. And I was like, wow, I want to create a rhythm of my existence. Because the. The. The truth is, is like your balance is found in the rhythm and the cadence and the flow state of how you operate your life. Life. So the very first step in actually having a balanced and healthy life is designing your time. You know what I mean? Like, you've got to actually design and dedicate the time, and then it's an ongoing thing. I am continually and forever assessing my time and getting better and better at designing it and redesigning it and getting more efficient in all aspects of my life.

But it starts with, like, developing out your year. And really, if it is, I need to work out, I need to do this. I want to spend time with my kids. I want to do this. I want to have a vacation. Here. Here's when birthdays are, here's when Valentine's are, here's where the holidays are. There's this cadence that you can begin to build in. And when you. When you begin to design your time and live in that rhythm, that's the first state of taking control of how you feel. And then for me, the big thing that I learned from the group that helped me develop the rhythm of existence, a consultancy was like, you know, the, there's the founder of it, brilliant guy by the name of Chris Smith. He, he was like, you should use qualitative data to give you insights into this aspect of your life. And so I started just tracking every day 0 to 10 how I felt about my life, work and health in this qualitative self awareness where you ask yourself how do I feel about my life today? And you feel low and why? Oh it's like got into a fight with this person again.

Like I keep thinking about money. I don't know what this you. It, you think there's all of these things that are disrupting your, your rhythm of your life and your mind share and all these things, but really it ends up being five or six major things that constantly bring you down. And it becomes so clear to you when you ask yourself every day 0 to 10 how you feel about your life, life, health and work. And then you begin to same thing that's bringing you down, you're like okay, that's, I need to change that. It's obvious. And then you begin to do that over time you, if you will eventually clear out all things that ever, ever bring you down. And that process of designing time and using qualitative data on an ongoing basis is what allowed me to rapidly evolve in a harmonious state and just get happier and happier and happier and more balanced and more successful and more clear in my, and all of these things. And, and I have it in numbers. Like I could show you like, like how much happier I am. And, and, and then the craziest thing is when I started tracking like did I get, I, did I get up at 5, did I brain train, did I meditate, did I get in the gym, Did I eat clean, did I not drink?

Like you would see a direct correlation of the percentage that I would do that in my qualitative numbers of how I felt about, about my life, health and work.

Where's the like what, what do you tr. Like, what are you tracking it on? Like you said this consultancy company helped you.

Yeah, well they, they helped build rhythm of existence.

What is that? What's the rhythm of existence?

The rhythm of existence is essentially the operating model to my or operating system for my life. It's like a 40 page document that has all of my systems of how I operate my life. And you know, essentially I just have.

Give me an example what you mean by that.

You know, it sort of has like, you know, like today I got up at 4am okay.

Do you always get up at 4am.

Yes, sometimes I get up at 3:30, but I get up between 4 and 5. If I go to bed at like 8:30, I'll get up at 3:30. But you know, I went to bed at 8:30 last night, but I got up at 4 this morning. But then, you know, there's all of these systems that I implement. Right. So today, you know, I just immediately got to work with some deeper, deeper book work that I'm doing with, with my philosophy. But then I did a 5:30am call with my chief of staff. Since I had sort of a, a more packed day today, I wanted to get caught up on, on sort of our core systems that include getting all the presents built and all these things that I need to do with my wife and getting. Or getting. Choosing the presence, presenting me with all the presents for my parents and the stuff that I want to get for that. All these things that normally would take time that are automated through my chief of staff.

So they sent, they show you the presents you're going to get.

Yeah. So they would just show me a document with all these options. Okay, let's go with this, this and this, you know what I mean? To clear that out so I can get that done rather than like worrying about my family and all. And all these things that I would need to buy for my sister and my nephew and all these different things.

You delegate to elevate.

That's it. And, and, and so then every single morning I send my wife an email with a love quote of everything that's happening that to that day and now that was created in the system because I, she would get lost in where I was. Right. So by doing that, that gives her insight to everything that I'm doing. It is. And, and how it kind of feels and knows where I'm going to be. So she's never lost on what I'm doing because she would just hear me talk about stuff and have never heard of it. Right.

And oh, you said like a schedule also with the, with the love quote, like kind of schedule what you're doing.

Yes, schedule of the entire day.

Yeah, good idea.

With the love quote that I personalize that that takes, takes a little bit more effort and then I Brain Train.

What's Brain Train?

I use Lumosity, just the app and for me it's like, you know, it's about 10 minutes where you just do these games and I only use it for the sharpness so if I, if I track my, my sleep score and readiness score with the aura ring.

Yeah.

Like the readiness score means a lot to me of like okay, just assessing these numbers. Right. And then when I brain train, I can tell how good my brain is working every morning by how efficiently I, I do the games. So I'm only using it to be, to kind of triangulate against diet and, and sleep or stress. Right. Because like what will affect my ability to operate the next day is almost primarily some sort of incoming stressful like disruptor. Even if it's small, it, it will, it, it really affects me because I'm so optimized and the system's so sensitive, you know. So I just do it sort of as measurer. And then I meditate in a soma dome which is a, you know, a meditation pod with a guided meditation. But I literally only listen to a guided meditation about manifestation. And then I just like sit in my forever estates that I'm building. And today I was like, like signing books of like when my book come out of. To each individual. Like I just picture these, these feelings and experiences that I want to feel in the future. Future is what I do every morning.

It's just trying to project myself, Dr. Joe Dispenza style into the future to, to you don't listen to him though.

Right? The Joe Dispenza. That's not. But it's like that.

No. Yeah, yeah, yeah. You know, of just like trying to plant it.

You're going so quickly. There's so many things that's like you're, yeah.

Well through the morning, then you can get there. Okay, then I'm.

This is just the morning.

5 o', clock, 6:45 5. I wake the kids up usually with song and dance. You know what I mean? Some sort of like over the top. And of course today we had to go find Chippy and Snowflake, the elves.

How old are your kids by the way?

5 and 6. And so then while they eat breakfast, I did a call with my COO because I had an extraordinary breakthrough this morning that I wanted to share with him. Then I took my.

You want to share it with us?

It was would, it would be a whole episode in itself. And then just to show you where there's planned and fluidity in it, right where I, I, I still like normally I do my chief of staff call at 9:30. But like because I had the day around. Hey, let's move it to 5:30. I'm gonna get up before work and then go where I Keep. Even though I've designed it in this rhythm, I still keep this. This deep fluidity in it. And then take my son to school, come back trainers at the house, training for an hour. Then take my daughter to school. And then Thursdays today is breakfast date with the wife. So then I took my wife to the deli and we had breakfast together. And then what time is breakfast? And then breakfast today was 9:30. Right? So that was so. Because for me, it doesn't work to just do a date night. It's. We do movie night, we do sushi night, we do talk night, we do pasta night, we do breakfast date, like. And then later today we do the family sync where her assistant, my chief of staff and my assistants, we all get together and we have this living document where we go through every single thing that's going on in our entire lives to either problem solve or handle to get on the same page at this time.

I give her. We go through my schedule and share everything I'm doing for three weeks so that like she has any visibility on like anything missing in there that she doesn't know about. Like, and again it was because something would pop up and she would forget. Like, wouldn't. It would pop up the day of in a schedule like, oh, I'm having people over to watch the UFC tonight. She'd be like, what? I had no idea. Like, even though I gave it in the schedule. And so instead of like, like being like, oh, like cut me, like I give you. I do work so hard to give you all the detail. Like I told you about it three weeks ago. Instead of that, okay, let's add a new system in place. And so the system is in our weekly syncs where they our family sink to keep everything organized. Let's add. Let's add going through the entire calendar and all the things that you might need to know about. And again, just continually reducing friction inside. Like every time there is friction inside the system solution or system added to it. You know what I mean?

So that it. That continues to be optimized and better and better over time.

No, this is.

But that's all to like, you know, that's just Thursday, you know.

Exactly. Well, this. What this is like to me. Okay, wait, so it does. It can sound very rigid, right? I know you say there's a lot of flow in there and, and his ability to kind of move around, but it also, it, it makes it so like you things actually get done properly and things are not like falling through the cracks, which is most people's lives. Right? That's why I'm sitting here listening so intently because no matter who you are, you can glean so much much just from that, that morning that you just said. I have, I have a lot of questions though. I'm so sorry. I know you're on a major. I, I don't know how long did you. A lot for me today because I know you're on like a crazy.

And so even for this, right, so even for this, I know that the odds are that you're not, we're most likely not going to talk for an hour block. I'm going to get there and go. So I, I put a few hours behind this. Thank God, right? I put, I put, I put a few hours behind this and flexibility behind this because I know how these, these go with, with people that really understand this, this the way that I'm operating and, and these tend to, to roll long. So I add the, the, I call it flow and I put the cushion up into the next thing that I have to do is pick my kids up from school. Right. And so even though, and to give you context, you know, I like to call it the, the, the time matrix. But if you do something for an hour a day, it's 4, 4% of your life. When I shoot all that television, it's 4% of my life. It's the equivalency of an hour a day. And, and for me, you know, when I compare watching, you know, TV at night with my wife every single night.

Do you.

Yeah, that it's, you know, I'm giving up 4% of my life there. But I'm like hanging out with my wife watching these like, fun things and, and decompressing. I spend, you know, an hour and a half, half a day picking my kids up and taking them from school. So I'm not looking. Everything, although it's rigid, it's mastery, it's effortless for me. I don't, I don't like, I didn't like, think like, oh, I gotta, I gotta, I gotta meditate today. Like, oh, I gotta like, I am living in this deeply high, energetic state and everything is so intentional. Then everything around me is automated and all the people are automated, all the systems, systems are automated. So it's taking no effort from me, no energy. And then if I'm worn out, like, you know, or my wife, like, I, I move my schedule like, like around my wife all the time. Like, like even, like we couldn't go see Violent night tonight because it would have been too Late, the only showing. So I moved the whole day around and it showed yesterday at 5. So I cleared off the end of my schedule at the end of the day so that I could go take her to the movies and then rescheduled.

Right. Because there's nothing. I don't allow the rigidness to ever dictate what my energy needs or what's best for me. Right. But for the most part, I've designed it in a way that this is the best thing for me.

Yeah.

Getting up really early, doing all these things make me feel amazing. Like, get free working in the morning before anybody gets up is when I can get. Get my deepest work done. So it's like I pop awake, can't wait to get to working on all the stuff that I'm doing. So it's like, it's. It's not. It's not built to trap me. Because a lot of people will build schedules, will have responsibilities in companies, create ideas that now integrate into a system that locks them down. And then you can't ever take the time to design your time because you don't have time. So you just keep going from thing to thing. Thing that you have to do. And if you don't take the time to design the life that you want, you will never get to do the things you want to do because you'll always be doing what you have to do.

You know, that is so beautifully said. I could not agree with you more. And there's intention behind it all. And it also. Okay, so wait, so you wake up at 4, the Sona dome. I mean, that's like, how does someone. I'm not a meditator. It's really hard for me. Actually, I did try that. That for me to shut my mind, I'm thinking about all the things I have to do. I've tried everything. So, like, I found running to be the closest thing to that. But, you know, it can be hard on your joints eventually. But I did try that Sono Dome. But what's another. I mean, that's.

Where did you. Where did you try? I tried it in Westlake Village.

No, I. I tried it at Sports Academy. No, I think it was at the. Either at the Carillon in Miami. Had it this wellness place I went. Or it was in Arizona and another wellness place in Sedona, I think it was. Yeah. And even then it was hard for me because I was like thinking they give you all these different things that you can, like, listen to. And I'm still thinking maybe I have to train my Brain first to get a. To get the ability to even go into that thing. Yeah.

And look, it's not. It's not meditation in the traditional sense, I think, for me, you know, because I couldn't ever meditate either. And it was like, the. The audacity of dedicating time to try to, like, slow down, like, seemed impossible.

Yes. And.

And what happened? Like, I'm. I listened to this podcast with my cousin, and. And it was. It was with Joe Dispenza, and, like, the power meditation. I'm like, God, I got. I need to meditate. And then the. The internal medicine specialist that I had that. That does all my blood work and all this stuff was coming to my house that same day that I was like, I need to meditate, and was explaining to her about meditation. She's like, oh, you should try the Soma Dome. Like, I'm doing the clinical studies for the CEO. I'll introduce you. And then, like. Like, I went and tried the Soma Dome, and I'm like, okay, I can commit to this.

Yeah.

Because now it's like, it's taking me on a journey. I get. I have to go in. Get in it, and live in a pod. That's it. So it's like, I needed it to be. Rather than sit on a cushion and breathe deep and try to, like, center. And then I don't. I believe I don't even use it in the sense of what I think traditional meditation is. I'm using it to manifest. And for me, like, even in the meditative state of running or, you know, other things, like me being in the sauna and being in the shower, like, I have a notepad in the shower, a notepad in the sauna. It's like, all of these places. Yeah. There's an Aqua Note. You should get one. They're amazing. Aqua Notes.

I need a pen. Is. I'm gonna listen to this episode.

Look, Aqua Notes is, like, the sickest thing ever, where it's like a waterproof pad and pencil. So, like, when you're in the shower and they come, like, you can just, like, lay them all out and you still have it. But I.

Brilliant.

But I have them everywhere. So I. I really believe, you know, and I refer to it as sort of being in the future, present state on an ongoing basis. Like, I toggle between, you know, like, creating the future in my mind and experiencing the present is the state that I really try to stay in. You know, because for me, I look at the. Your mind share is the most important thing you have to live a balanced and harmonious, harmonious life. And so learning how to control your mind share and where your mind drifts is essential to that. And so for me, I talk about a lot about the, the structure of the mind which is essentially on either end you have dwell in anger or worry and wish, right? And if you're worried, you're worrying about it or wishing something was different, you're taking no action. If you're dwelling or being angry, you're taking no action. Then you, you pop into the middle which is either creating the future or rectifying the past. And in the middle. So as long as you are taking action, this, your entire experience of life that you're sitting here today is based off of every decision you've made in the past.

And so anything that comes up, you need to, to rectify in order to get back to feeling more present. And, and you want to get to a place where that doesn't happen very often. And then you really want to toggle between creating the future and experiencing the present. Living in this continual future present state is how you continue, continue to use your mind to create the thoughts that turn into the actions and the decisions that lead to a better future. Experience is all going to happen in your mind within your time based off of the energy and your personal capacity. So you've got to really learn to master all of that to get to a place where you are just experiencing joy on a consistent basis. Because joy on a consistent basis is what, what happiness is. When you feel joy from everything that you do and interviews and going to work out and hanging out with your kids like you're, you're hunting joy on an ongoing basis. If you do that consistently at scale, you feel happy and that's really what it is.

I am so excited to be sharing my new book, Bigger, better, bolder out December 27th with you guys. I have worked so hard for the last two and a half years of writing this book. I've put in my blood, sweat and tears to help you harness the skill of being bold. I want you to chase what you want in life, not just take what you can get. And I want you to eliminate self doubt. I want you to eliminate the fear of failure and really go after whatever you want. And I'm going to show you how there is a practical guide in here that you can actually do. So please go to Jennifer Cohen.com where you can pre order the book right now and also receive access to a masterclass for free. There's also a Facebook group if, if you'd like to join that as well, don't forget to subscribe to my mailing list by going to Jennifer Cohen.com and get my newsletter so you can get Life hacks, productivity hacks every day in your inbox to help you optimize whatever you're doing most in life. Okay, so there's like again, there's like a million things.

So you wake up early, you just. That, that. The brain, the brain training. Usually that's just an app. What's app, what app is that called?

The Lumosity.

And you can just download that on whatever.

Yeah.

And then when do you work out? What kind of workout do you do? Do you work out every day? You said to have the, you have the trainer who comes to your house every day. Yeah, the trainer comes every day.

He comes five days a week.

Five days a week. And then do you not work out the other two days? And do you only do weights or do you do cardio?

Ah man, I'm.

Any details?

Look, this is, this is, this is a, a two hour episode in itself. But yeah, I'm, I want to move.

In for a week or can I.

Move in with you for a week like right now? You know, look, I am. The only way for a human body to function correctly is for the neurology and the neuromuscular structure and the skeletal structure to be perfectly aligned. Which also means that all of your muscles have to turn on and on, on and off the way that they are supposed to. And what happens to older bodies over time is as you begin to create muscle compensation based off of different dysfunctions that happen. And they're not always injury led. Like a lot of people have genetic predisposition to dysfunction that just rears itself in really bad compensation patterns as you age. But what, what I have found, the fascial lines that run through your body will reprogram your neurology and, and connect muscles together, which in turn through a neurological standpoint to where your brain won't allow them to not fire together when they're supposed to fire opposite of each other, which in turn keeps them hypertonic, which is what ultimately creates the inflammation and the soreness in that muscle that you keep rolling out and keep stretching and doesn't matter what you do, you always pop that one hand hamstring like so.

You know, I've been on an unusual journey of re engineering every single aspect of how the entire body functions together and then most recently did full MRIs of all of my muscles to get the MRI density of all the different, all the density of all the different muscles. So now I can specifically grow that muscle back to be fully balanced. Because my intent is to have a flawlessly operating, testable structure and system to have no compensation in my whole body, but above all, not have any fascial lines that have like basically liquefied and hardened to trap muscles together that won't even allow them to grow into the balance. But really I just want flawless ooey gooey muscles like Tom Brady so that, that I have a flawlessly functioning system. And then the most fascinating part of that is if you look at my blood work from 2012 to 2022, you see, you know, all of these inflammation disappears, leaky gut disappears, blood brain barrier disappear, disappears, all these sort of cholesterol, like all of these things that are these sort of notable things that end up in people's blood work that they over supplement for and do all these things to try to correct.

I have just seen my blood work slowly get like, to baseline flawless over the years by simply re engineering how every single thing of the human system operates the way it is meant to operate.

Okay, wait a minute.

See, look, I took you too far.

No, no, no, this is like. No, no, this is amazing because I, I understand everything you're saying, which is why I'm following you. Did you do a full body scan? Is that what you did? Like the no rad. The no radiation full body scan?

Yeah, it's a, it's a new thing that they're. That I can't think of the name of it. But it's a, it's a full body mri. Yeah, but it is, but it is built to do. But it's just measuring muscle mass. Yeah, and so it measures every single muscle, then isolates it, then shows like if I can't think of the name of the company, it's in Westlake, it's at the Four Seasons in West.

Yeah, yeah, yeah, I know what you're talking about.

And so again like. But really what I had to first learn was like, because basically the doctor. The doc. My trainer's a doctor. And so he's like, his name's Dr. Any Stanislauski from the sports academy in Westlake.

And do you do everything at the, at Westlake is.

No, they come to my house. Of course you would never drive. Yeah, I mean, look, figure much time I would lose by going all, oh my God. But, but God bless him, because what he did is we. I was like, I just want flawless. I want flawless biomechanics because at the time before we started this, I was in the absolute best shape of my life. I would wear a heart monitor and do circuit training, and then I would set my anaerobic threshold. And when I was above anaerobic threshold, you know, my, my heart monitor would beep. And so I, I had an effort score by doing these circuit programs that took around 40 minutes. So when I, the amount of time divided by the amount of time I was above anaerobic threshold would determine my effort. Because what I hated was like, you can go in and half ass it in the gym so easy. Your trainer will talk you tight, right? Like, and you'll, you'll just, you'll go in every day, but you'll build a program around the things that are easiest.

For you to do and you check it off 100%.

Yeah. And so, so for me, it was like, what could I create to, to keep myself true? So I'm, you know, at 8% body fat, like, like 68 water, like, like just in the best shape of my life. And I got pain in my glute mead. And my, my tib anterior is always achy. My right hamstring's always popping. Like, I just, my upper trap is always tight, like in my scalenes. It always feels like my neck's being pulled down. I couldn't understand, understand how, how could you be in the best shape of your life, stretch every day, be so active and, and be in the best shape and then feel bound. Yeah, bound tight. And what did I try to do? I'd get two or three massages a week. I would roll out for hours and none of it would matter. And so I went on this journey of like, I want to figure this out. And so me and him tried every single therapy. And then he would research, find doctors, we would go to doctors, try new therapies, like, tried every single thing that was, that is in cutting edge technology. And it wasn't until I found a, a therapy called neurokinetic therapy, which is really essentially, you know, connecting your muscle and fascial function to your brain function.

And the beauty of that is you can isolate every single muscle in the body and test it. And then you can test that muscle if it's hypertonic, if it's firing backwards or if it's firing normal. And so, and then you can get biofeedback. It'll tell you what's causing it to be hypertonic or what's causing it to fire backwards. And then your body, this is how fascinating. This is what I Learned from doing it is if you can imagine, you put on, like, thousands and thousands of layers of compensation one at a time.

Yeah.

And with neurokinetic therapy, you can unwind them, but you have to unwind them one at a time. And I spent two and a half years going through and unwinding the entire compensation that I had built over 40 years. Took two and a half years before it came down to where it's like, structural alignment. And then when I began to get through the structural alignment, then it became internal organs, right? Because I had this. I, like, had my pec minor hypertonic into my grave glute mead. Like it was affecting my organs over here. So I had to have a visceral specialist go in and like. Like separate all the organs to get them to be moving back. And then it hurt. It. Yeah, it hurts. But, you know, it's, you know, it's just like, you know, pulling something out. You know, it just sort of is what it is. But I'm not doing any of this on a whim. This is where the testing led me. Right. Like, this is the body feedback of like, hey, it's something underneath the rib. And then, like, oh, man, it feels like it's something internal. Then doing research on it, then finding a.

A specialist that can release organs and then releasing it. Then that compensation pattern going away and going to the next one. And. And the trippiest thing you're going to trip out on this is after I wound it all the way down. It was what I believed was a genetic predisposition for a right upper trap muscle, not to fire at birth. So I'm. And how. What led me to that is early on, when I was going to a primal movement specialist, right? Because I'm like, oh, primal movement. Maybe I didn't, like, you know, walk, you know. Right. You know, I didn't learn to crawl. Right. So. I love you. Look, I called my mom and I'm like, mom, how old was I when I crawled or when I first started walking? Oh, you were over a year. Because I let your sister walk. I let your sister walk at six months. And she. She had to go. She had bad eye problems. So I said, there's no way I'm letting you walk to your. At least a year. That's what the doctor told me. And I'm like, oh, my God. Like, like it really worked. And.

And so. And so she would refer to it as the Hackenberg short leg, because everybody in the Hackenberg family had a short leg. But we didn't have short legs. As I've come to find out, it's the Hackenberg curse. What? Actually my. The upper predisposition for the upper trap, not the fire, which then forced the pec minor to go hypertonic, which then your Q, you lean into your Ql, which your glute mead now has to go to the Ql. Your, Your core doesn't fire. Your lat, your Ql and your glute mead fire to be your abdominals on your right side, which then inform. Goes all the way down to destabilized, which. Well, no. Which then gripped the clunal nerve which destabilized my ankle, which is why I had bone spurs at 17 years old that I had to have surgery to have removed because no 17 year old should ever have bone spurs. So this is the unwind that I discover. She called it the Hackenberg curse. I'm like, no, it's a predisposition, a genetic predisposition for an upper trap muscle not firing. So I, I have a child, he's six weeks old, he is sitting in the crib, leaned in and I'm like, okay, okay.

This little fellow's upper trap's not firing. He's got the Hackenberg curse. And then I found. And look, I found an infant kinesiologist to come in and test. And she's like, oh, his upper trap's not firing.

And she figured that out.

She figured it out without not me not guiding her say anything, any way, shape or. Or form. And she. Then we did all these exercises and from that point on I have had a kinesiologist check the biomechanics of my children since birth every six weeks. And they are both just flawlessly structured. And for me, the only thing I'm trying to instill in my children is self belief and flawless biomechanics. You know what I mean? Because I spent all these years getting to this place. So I digress totally. That.

No, but this is fascinating, by the way. How much did that even cost to do all that like this? Can the average Joe get these things fixed?

And I don't. I. So for me, like, you know, because you're very rich. Yeah. So I. Yeah, no, look, listen to me. The average Joe could not justify the amount of money that is.

Yeah.

But again, so, so here, here's where I'm at with it, right? The same way that like the way that I've created my life system, that the first thing I'm building is a software for other people to do it for themselves. Because I created this harmonious, extraordinary existence where I perpetually evolved, where I evolved into my ideal self and realized that evolving into my potential is really where the happiness is. And this limitless potential that I have, I'll continue to evolve into. And I did it in a systematic way and I created a system that's shareable. So the first thing I'm doing is creating the software so that everybody could create their own version and begin to. To do that for their lives. And then for me, the next big thing call it, you know, seven, eight years from now, will be building this into a baseline therapy that has a much more rapid and cheap way of getting to the results that I've gotten to in a way to measure it in a more efficient and economic way in the future, like, you know, you know, call it another decade from now where I just wouldn't have the, the.

The. The time or their space right now. And I'm still going through it and learning it, but I, it would be another thing that I would like to eventually build because I. When someone talks to me about their, like any of their chronic pain and describe it to me, I know that, like, man, there's so many layer. Like, I know that you got layered up and we, we live in a, in a physical therapy world. That's where a wig on a pig and even, you know, I mean, even though there's been a remarkable amount of like, like growth in the space as it relates to cupping and Rolfing and, And pliability and.

Yeah.

And. And a lot of kinesiology, there's a lot of really smart.

It doesn't work long term anyway. But it's, it's, it's. It's.

The problem is. Is the dysfunction so much deeper and the dysfunction is permanent. Like the fascial. The. What I discovered is like these, these. The fascia has e. Engineered itself and changed the neurology. You can't. If you stretch it, it thinks you're. It thinks it's in danger and it pulls back harder. If you massage it, it goes harder. Now if you pull it, it lets go. Right. Because if you go against the grain on what the fascia is because it's locking down. So if you pull it up and so what, what really, it's.

And it's.

It's really fundamentally why Tom Brady is playing in such a. A high level. And I joke about wanting to be oie gi like Tom Brady.

Yeah.

But, but if, if you ever see the work that they do and sort.

Of Alex Guerrero, his guy, though, did Alex do that on him and, but.

You gotta like, I don't necessarily know that they even are worried about this depth of what I've discovered because I had to, I had to go through and create a testable way to get there. Yeah, I know that, that the, the way that they do all his body work is based on basically making sure that none of that fascia sticks and he has zero compensation. So what happens? It doesn't matter how old he is when he turns and fires. His brain knows exactly what to do and his body does exactly what his brain says. But when we build these dysfunctional muscle patterns that are then re engineered through the fascia and, and now two muscles are firing at once or picking multiple muscles to fire for the same action because the natural pathway has been been disrupted, then you go to throw and your lat fires instead of your peck. And then it, when you let go of it, it goes wide because your lats pulling it instead of your pec shooting it right like that. Your brain thinks the pec's going to do it, but it can't do it. So you do it the same way you've always done it, but your body's created a new pattern and now your balls sailing sideways and so it's like, oh, I got to over overcorrect for that.

Now you're trying to retrain the way you throw it based off of your muscles changing the way that they're firing based off of a neurology that the more you do it, the more permanent becomes become before it becomes embedded and now you're chasing it. That's why athletes, their inconsistency begins to. Their consistency fades as they get older because now their body has begin to break down into all these permanent like muscle firing dysfunctions and their brain is trying to do it the same way, but they're chasing it, trying to re engineer a new way to do it. And then finally I just can't do it anymore.

Right.

Is sort of the pattern that I've seen in myself that I've been correcting. So I digress. So I don't really work out.

You.

Know, I don't really work out as much as I'm just like really trying.

To running and jogging. Yeah.

Like, like I have this interesting thing. There's this, you know, really interesting machine called the ARP Wave. Wave machine that basically I know that's.

Like a four minute work. Is that the four minute work? Well, it's, it's a six minute. No it's not. It's.

It's it's basically like a frequency that disrupts your neurology. And so what I do is I'm just. Now. Now that I have sort of the core. That MRI with all of the core muscle densities, now I'm using that. But wait, hold up a question.

Does that mean you're back to being like. Like your body now is properly aligned like you were when you were, like, a teenage or even more better than when you were a teenager?

Yes. And that's my whole joke is like.

You'Re, like, aging in reverse now.

That's it. And, And. And what really bums me out is I don't. I. You know, because now, like, you know, the new cutting edge and longevity is. Is your biological age instead of your chronological age. And I wish I would have got my biological age when I started doing my blood work in 2012, when I had. When I was allergic to everything and had leaky gut and blood, brain barrier and high cholesterol, all these things of, like, that was the blood work I had when I was in the best shape of my life after doing those circuit. Deep inflammation, tons of allergies.

So it.

It's like, so up to that point, up to that point, I am in the best shape of my entire life. And my blood work would have said I'm a mess.

Totally.

And then stopping working out completely, and then just working on getting the entire circle system to work. All of my blood work is almost to baseline. Baseline. And no doctor has ever seen somebody with baseline blood work.

But how. This is why I'm. I'm asking. Because also, I got. I went to this guy, do a Chris o'. Malley. Have you heard of him? Oh, he does Tom Brady's. I mean, he's like a major nutritionist or not. He's from NASA. NASA, actually. And now he does, like, the Rams. And anyway, a lot of the professional athletes, I got this crazy blood test panel from him. Like, they test, like, 50, 1500 things. And, like, you know, people think I'm so healthy, I'm allergic. The one thing I eat every day is eggs. I'm high the most. Highly allergic to eggs. I could not believe, based on my blood, how many. How many issues and problems I have. It does not make sense. And yet I work out every day. I do everything exactly how I should.

I'm sorry.

No, it's, like, unbelievable. You.

You were me.

Don't.

Eight years ago.

Right?

You know what I mean? Yeah. Yeah.

And I don't get it because, like, I'm supposed to be, like, the Picture of health supposedly, you know, doing everything right. I'm not a drinker. I don't smoke. And like, he, he came back, he's like, I don't know if this belongs. Like, this is unbelievable.

Yeah. Now, do you have chronic sort of aches and pains of like, like, I, I don't have.

I mean, listen, I, I have like, I've got lots, lots of inflammation, I'm sure. I mean, I take omegas. I take and I take nad. I do every thing you can imagine. And it's like, how am I that allergic to eggs if I eat them every day? Did I make myself allergic to them?

Yeah.

What do I do?

Look, I'm. Okay, look. So let me, let me tell you about, like, you know, as I, as I began to. To see sort of things shake out that I was allergic to would change year over year.

Yeah.

Right. And it was just internal. Right. And so certain things that have stuck to there tight.

Right.

And. And I would feel them. Like, I would wake up coughing and. And I'm like, why would I wake up coughing? And then I would go back through my diet and what. When am I coughing? God, I'm coughing on sushi nights. And then I go back through that blood work and the one thing that stuck through that I was allergic to all the way through was the soybean.

Yeah.

Right. And so I, I just began to.

Or soy sauce and all this.

No, it wasn't even. No, it was just the bean. The floba bean. Yeah. So edamame. Right. So it was like edamame. And then I. So I experiment stopped taking out edamame. Stop coughing. It worked, right? Yeah. It's like I began. So I really began to see over. Because I have 10 years of blood work. So it's like I see all the things that went away and the things that have stuck.

Yeah.

That are the more like things that, that are more efficient. But I'll tell you one that was super trippy. Is. Is I out of nowhere, like, in year, like, like 9, my mercury levels were at like 25 when a medium mercury was like 2 to 4.

And so that was my problem too. My mercury's over. Not even in the. It was beyond the high. I'm in like the dangerous zone.

Okay, so dangerous is like six. I was at 25. Right. And so, so, so here's so, so now what are we doing now we're talking about, like, man, this is crazy. And so. Okay, well, I've got to correct this. So then we do an entire like, heavy Metal detox and go through the entire thing and then do the blood work again. It's still there. It goes from like 24 to 20. And then she is like, did you have cavities as a kid? And there's a lot of cavities that are leaking. And, and, and, and it could potentially be that I went and got all my cavities replaced with, you know, natural cavity, whatever it is.

Yeah.

Fully clean, zero mercury. Like, dead back to normal. So imagine that, like, I was being slowly poisoned based off of the, the. The fillings I got in 86 in Ohio that, like, I would have never even. Like, how could I have ever even. And then her even initially thing was like, you eat too much sushi. Well, I don't eat that much sushi. You know, I do eat a lot of fish in my diet. Like, but it can't be that. But it's. It's. Even discovering something like that is so nuanced. But, but I digress as a whole here. When I started, I just wanted flawless biomechanics and wanted to be healthy.

Yeah.

So I started doing blood work. I started doing this, and I have grown to learn every muscle in my entire body. I now understand my blood panel at a super high level. I, like you, basically expand into life. And I like to refer to it as, as something like health is like an evolution goal where the more you learn, the more it's possible for you to do to make yourself better and you implement new ideas and new systems. And for me, I know that I'm getting healthier and healthier and healthier that I'm 48 years old and I am healthier than I was at 38.

Well, you look like you're 11, by the way.

Like, and you know that collagen on that skin.

Is that what I was going to.

Ask you about Jolie Water Filter, another company that I launched last year. What's it called? Jolie Filtered Shower Head. Basically, if you want really high quality skin, you got to stop showering. And. And the terrible water that comes out of your. Your shower head, instead of putting on, you know, $5,000 shampoos and skincare conditioners, you got to shower and clean.

Where'd you get that?

You can buy it online. It's one of, like, one of the. One of our great builds. Like, flawlessly executed and build by an a entrepreneur and just exploded overnight will be one of our biggest builds from through the company.

But how much is that shower head?

It's 145. And then the filters are 30 every quarter. Right.

Like not that bad at all.

And then from a business model, it's a hardware reinventing a space. Right. And then the subscription. Right. That's what makes it so beautiful. And then to go a deep layer, a layer deeper. It's a world class entrepreneur who has a ton of experience in direct to consumer business that built and sold a company that created the vision for this. Looked at a very sleepy market with a small market cap of a billion dollar market cap. Which really indicates to somebody doing research that it's either a, a market that's nobody cares about. People just don't want to shower in filtered water. They just don't care.

Yeah.

Or nobody's actually created something something and created that. That people have found a reason and made the market. And that was the. But if it worked. The beauty of the model is, is it's really hard to put the shower head in, but it's really hard to take it out. So if you can commit to it and then it gives you the results, your, the lifetime value of that customer is going to be so significant that'll push the value of the company into software numbers. And then, you know, it launched, exploded. He made the market and the churn is at 2%, which is beyond, you know, almost and subscription that exists because of that friction. So it's a needed product, a white space opportunity executed by a flawless entrepreneur against clear data and a beautiful business model that will be a zero to a couple hundred million dollar exit in a very short amount of time. Fully digressed on skin. Fully digressed on skin.

But now you got me so interested in this thing because I was going to say like, how do people pitch you? Like, do they if someone has an.

Idea, look, I don't want to go into business. I don't want to go into business. I don't want to go into business. But it's like I want to, I want, I want to, I want to get back to health.

Okay.

Because I don't want to, I don't want to take the listener all over the place. I shouldn't have done that.

I know what to. But I have to write that. You know, by the way, you're going to have to come back on this podcast because there's like so much to talk to you about or let me follow you around for like a year and a half. Either one.

But, but hey, but I, I want to get back on, on just the overall health sort of idea of getting.

Healthier, healthier in skin, longevity and habits.

That's it. But, but I'm, and when I come combine it all together, okay, I'm getting healthier, happier, wealthier, more balanced, more harmonious, higher quality of life on an ongoing basis because I designed it, many in 2012 and 13, began to live it in 15 and 16 and grew into it. And, and I, I expanded and evolved into this over the last six years. I wasn't this way when I was 39. I wasn't this way when I was 35. I wasn't this way when I was, when I was 25. And you know what I mean? Like, this is a rapid evolution that I became this, this much depth on all aspects of my life and business and way of living, all of this depth that I'm talking through. I developed and learned all of this at a rapid pace over the last like, like six years. Like I haven't been doing this my whole life. I discovered it, designed it and began to live it and grew, have grown into this person over six years. You know.

I want to take a quick break from this episode to thank our sponsor, therage. Their Trilite panel has become my favorite biohacking thing for healing my body. It's a portable red light panel that I simply cannot live without. I literally bring it with me everywhere I go and I personally use their red light therapy to help reduce inflammations in places in my body where honestly, I have pain. You can use it on a sore back, stomach, cramps, shoulder, ankle. Red light therapy is my go to. Plus it also has amazing anti aging benefits, including reducing signs of fine lines, lines and wrinkles on your face, which I also use it for. I personally use Therassage Tri light everywhere and all the time. It's small, it's affordable, it's portable and it's really effective. Head over to therasage.com right now and use code be bold for 15 off. This code will work sitewise again. Head over to therasage T-H-E R-A-S-A-G-E.com and use code be bold for 15 off any of their products. So let me get this straight. So in fitness, all you do, you're doing, you're basically doing all these things for your skeletal. But now it's done.

So now what do you do?

No, now I'm. Once I, I got through basically, basically where I could eventually. Now I can test every muscle in my body and it turns on and off the way it's supposed to fire.

Okay, so then how do you.

So, so now it's Muscles under stress.

Okay.

Right. So, like, I'm still going back to old compensation patterns.

Okay.

Because. And I can test it immediately. I can actually feel it. Like, if my scaling muscle fires hypertonic, I'll be like, ah. Oh, God, stop. Check my scaling. I can feel every muscle in my body that goes hypertonic. I can feel it inside the body. Right. Which is another reason of, like, you know, everybody always puts it on my doctor of like, you need to share this with people. And it's like, he can't replicate this. He's not. Like, I can tell him if my soleus just went hypertonic. People don't even know what a SOL is. You know what I mean?

Never mind. Hypertonic.

Yeah.

Have you heard of neurofit, though, how you can put those electrodes on you and then, like, it. It fires your muscles as you work out?

Yeah. So. So I'm basically doing a mini version of that, but instead of. Instead of trying to time the. The firing, I'm basically disrupting the neurology of the muscle and then working it out. And today, to give you an idea of how I like, I used the vibrating plate and then had. And then had, like, the neurology, the ARP wave on my core. And I just did calf raves, calf raises, because I just wanted to begin to. By being on the vibe, the vibrating plate and having the ARP wave on my core, it basically allows me to do calf raises and not in my body, not go into compensation, because I now need to build all of the different weak muscles. And. And right now my only goal is going to. From the toes to the knees to the hips to the core. I'm trying to build every muscle perfectly, even where they all turn on and off with duress, one at a time, all the way up. And I'm just starting at the bottom and going up. And then I'll just probably do this for another six or eight months and then go get another mri, Right.

So it's like. And then when the. All those muscles are even, that I'll move on. And then. Because that's. Here's the crazy thing. I've been doing this for seven years. You know what I mean? So it's not like I don't even. And like. And I felt crazy after, like, year three, you know what I mean? I just stopped talking to people because this idea that you're still going through this process of rebuilding your system seven years later seems crazy to people. But you have to realize, in the grand, grand scheme of things, I only have about an hour and an hour and a half a day to dedicate to this.

Right. 4% of the 4%.

Yeah. And so it's like, be like, making a significant impact on this dysfunction that your body's evolved into over 40 years. You can't do by dabbling an hour a day. Even though I have definitive, like, quantifiable proof of my progression, and if I wanted to heal myself and get everything, I could accelerate it. If I dedicate, like, all day, every day for, like, six months, I could probably do it.

Yeah.

In a rapid amount of time. But I know that I'm making progression and getting healthier and healthier. And I. In my life plan and life strategy, I'm okay with dedicating a decade to rebuilding my body because I have this flawless body that not only.

Not only, if you do say so yourself. Yeah.

Well, yeah. Wait, look, hey, look, look, look, look. Let me just say from. From. From functioning only, you know, saying, because it still looks like a dad bomb.

Yeah. No way. You're like Chinese. He's 4 ounces. So people. And.

And the idea, though, is not only do you feel amazing, every. You know, everything works together. You now a baseline for the rest of your life. Totally. You have for the rest of your life. So they'll never be all everything. Now I'm doing preventative medicine based off of knowing that I built the system completely flawless. I got into a car accident two days ago, and. Oh, no.

Are you okay?

Yeah. And this is the beauty of my entire life system of, like, it hit, get. Get into a car accident. First car accident in my life. Like, you know, shoot a photo of his car, shoot a video with him, his license and insurance, send it to. To the people that work for me. You know, go home, someone comes and gets the car. I go get in the sauna and go do my day of all my work and everything. Don't even skip a beat. Now I got a little bit of whiplash, but I could tell when my doctor showed up the next day. Like, upper traps, hypertonic scalenes. Hypertonic. Like. Like I. When I hit the neck, like in lower trap. And rhomboids are all going right now. And. And then, because it was the whiplash. And then we worked those out for three days, and whiplash is gone and car. And, like, that's how much I know the body versus, like, somebody being like, oh, they got whiplash. And then now they go to a chiropractor and being like, oh, my shoulder. Like, I knew what it was. Had him work on it and we used all my, you know, I have like all these different tools, including ultrasound, you know, to heat it up and, and like everything to kind of push it.

Right.

And all these tools and know what to use and when in order to get it to, to work. But, but again it's that baseline of health, but understanding and knowledge.

Yes.

You know, your body and everything. So I used to want to live to 104 or 105. And at 104 I wanted to get shot into space and spend my last year in space. And I wanted to explore the heavens with my own onboard telescope without the light pollution of mother Earth. And then I would die in that spaceship. Now then I had kids and got married and was like, well, I'm never doing that. I want to fire myself up in the sky with my kids and wife here. So then I decided, no, I'm not going to do that. But after reading the book Icky Guy, right? The Japanese Guide to Happiness and Long Life, I. There's a whole thing about super centurions in there. And I'm like, okay, I'm going to be a super centurion.

What is that?

Someone who lives beyond 110. So then my new goal was, yeah, so my new goal was 112 then as I began to like lock in on this time matrix of understanding hours and the value of hours and the value of hours as it relates to percentage and how I track all those and put value to them and, and see how I live this beautifully balanced life. And then I'm like, well, I wonder how many hours 112 years is. Well, it was like you know, 900,000, you know, 989. And I'm like, okay, no, what's a million hours? And a million hours is 114 years and 54 days. So I've decided now that my goal is to experience 1 million hours of life. Right. So I now have. I'm, you know, when I build it out, I build out all the years, all the days, all of the hours and what it will be, which will be 2088. So life like I, when I look at how I build out my plans and I can even how I do my goals, I do them every quarter and they're 5 and 10 and 15 year plans. Because the clearer I get, the further out I can see because I can share with my wife, hey, this is, I'm going to work to here.

This is when I'll be worth 1.6 billion. And then I'm, when the kids are between 11 and 15, I'm going to take five years off and I'm only going to work for about 10 or 15% of my time instead of the 25 to 30% of the time that I work now and that I really want to spend the time traveling and showing them the world and when, when they're old enough but not old enough to where they want to completely do their own thing, like where we can have this time together. So even the intentionality of like what our lives look like together is how clear that I've gotten over the years by getting better and better at, at understanding myself and in creating a more probable future on an ongoing basis. I took you too far. I took you too far. We're going deep down into too many things. How much time we got.

I'm like amazing by you. I don't want to tell you because you're gonna be like, my, my optimized time is being wasted and sucked out of this.

Yeah, look, we're, we're.

How long has it even been? I don't want to even tell you.

Yeah, we got a little bit.

How long is it?

I don't know. It's been like, oh my God, how.

Do you expect this to be? 5 minutes? It's literally impossible.

I love that. I would take, I would not take you down another deep rabbit hole and then be like, we gotta go.

Yeah, see, I mean, there's so much here though. Okay, so then that's what happens if you, I mean, God forbid, but if you get sick, like, how can you, how do you opt. Like, how can you. If that happens? Is there any kind of thing in, in place if, if you get cancer, God forbid, you know, like what happens? Like, how is there a way to kind of make sure you don't get that? Or is there a way to kind of make it sure you don't get sick or to, to really find preventative. Like are you in a full body scan every six months to make sure. Like what are you doing to be healthy, sick wise?

Yeah. So you know, you don't get like diseases. Listen, I don't, I'm not, I don't really think about that. Sorry. Hey, you want to think of. Yeah, you want to get sick? Think about it all the time.

Maybe you're right. But I'm saying you want live for 114.

Yeah, but, but again to that point, the same way that like, you know, at 48, like I'm ready to start the process of doing the full body scans for everything. Like they do at Life Force and these different sort of executive programs that they do, then I'm going to start doing that on a yearly basis. Right.

And you've never done that kind of scene before?

Not yet.

Why?

Well, you know, again you got to think about it. I'm still film like I'm still living a happy balanced life where I'm taking my kids to school, we're going doing adventures. I take my, I'm spending all my time with my wife and, and working all my companies and having fun. Like I, I'm, I'm eyeing things that I know I need to do and then continually adding them as I knock off other things. Right. So when I think about something like that, it just requires another level of commitment, another commitment of time. And right now the time that I allot outside of, of my family is, is where I work and where I do, you know, stuff that would require me traveling to San Diego to do the scan. Right. Because they don't have one here.

They do have one here. That's what I'm going today actually.

Oh, they do have one.

Yeah.

Then, then maybe, maybe I'll get your, your hookup and go to that one. But again, I'm on some wanting to do not just one, but all of them because I want to begin to understand like what is, how are they doing it so I can begin to assess it myself. I just don't trust, I don't trust, I don't trust anybody's evaluation, I don't trust anybody's therapy. I'm looking for like understanding their insight, you know. And like, look, I, when I was trying to figure out what was going on with my dysfunction, as I was going through the initial process of like I just want to fix my biomechanics and then was really beginning to learn the body and understanding like the Hackenberg curse. I went to one of the world renowned hip specialist and so like they did an evaluation and then did a, an X ray and then he put up an X ray of my hips and he looked me in the eyes and he said listen to me, I, I do about 400 hip surgeries a year. I have looked at 15,000 hips. And you my friend, got some good looking hips.

And I was like oh, you know, and, and then he suggested, hey, the hacking bird curse is exactly what your mom said. You have a structural short leg and the only way that you could fix it is if you had bone extension and, and lengthen it. That is your only option. So you're either going to have to wear A lift for the rest of your life or whatever you need to ultimately manage it. But you have a structural short leg. And so for me, I'm like, guy, you just laid me down on an X ray machine. The, the muscles are all hypertonic, pulling the hip up in, making it appear in an X ray that you're shooting down on that. It's shortened. It is not a structural short hip.

It's just. Yeah.

And then I'm like, you don't even to. To even measure for a structural short leg, which is like, it's like literally like 0.001% of the earth has it. You measure the two bones and you compare them. No. And so it was like. But I just thought to myself, wow, like, and I just said, oh, man, that sucks. I appreciate it. You know? You know, I didn't like, you know, try to debate this man's, you know, he's one of the most world renowned hip surgeons in the world. And I'm not gonna like, debate like, man, that was the most insane misdiagnose of all time. Now if I would have went to him early on, what would I have thought?

Yeah, I'm so depressed.

Yeah, I got to get a lift. I got to get a lift. I mean, should I contemplate the surgery? Do I want to feel this achiness forever? But that's the, that's the, the, the problem with not like, the goal not being to learn your body completely and understanding everything and using like, information to give you insights for you to make the decision on your own body is the stuff that you've got to learn over time if you want to be truly healthy. Ra keep going from thing to thing to thing, hoping they're going to be able to help you be healthy.

Totally agree with you. What do you eat then? What kind of. What do you have? Like, things. Staples every day that you eat. And how do you automate your life so you have time to be doing all of these things? Like, I love the haircut. I heard you say that you'd go to like a fantastic Sam's and you would basically like pay for everybody's haircut. Therefore, you can get, you can cut the line, but now you just have someone who comes to your house, which is much easier.

Yeah. And again, it's a system of like. Because here, here, here, here it is in a deeper layer.

Okay.

You know, I have a pretty simple haircut, but I would like to never have to think about it. So by just having someone come to the house once a week, it's just a tuneup on the thing. And it doesn't matter if I, oh, I got to go to an event the other night or I got to go do something, I never have to think about it. So it never enters the fray day. It takes me 15 minutes each week and, and now it reduces a bit of friction. Where in the past it'd be like, ah, oh, I'm going out next week. I haven't had a chance. Like now I got to spend time to go. Yeah. It was efficient that I would drive to Supercuts in a Ferrari and spend 200 to pay for everybody's cuts so I could go next. But it all, I was, I was still wasting all that time and energy and stress.

Right.

Of like trying to be reactive rather than proactively creating a system. Right. And for me then I do the same thing with meals and I just have the salt and pepper chicken delivered to my house on an, on ongoing basis every single day. And then I have all the.

Is that good?

Yeah, I just have like a, a food delivery service that does like an organic, like, you know, free range chicken that does a good job cooking it. Then every day I have a shake and supplements. I just do like a little. A friend of mine has a brand called Creatures of Habit.

Oh my God. Of course I'm working with, I'm dealing with him right now. Michael, you're friends with him?

Yeah, he's the best.

Everyone loves this guy.

Yeah, yeah. Know he. No, it be this. It'd be a similar, it'd be a similar conversation where it's like people saying, you got to talk to Rob. Same with him. Like he's, he's an extraordinary, extraordinary man, but he's in the fitness world. So you, you would have a.

No, no, no. We're, we're. I'm working with him where I have a, a fund that I'm doing with. Do you know Joe DeSena from Spartan? You don't know. Okay. And so anyway, creature, I'm very familiar. We have a lot of mutual friends and he is, he needs, he's looking for some investment right now. Do you know about this? Maybe with your multi millions of dollars you can help him out.

Well, you know, he knows as he was early stage and I still wouldn't invest with him because like I only co. Find the businesses and fund the development. And he had already found investors, had evaluation and created the product. And you know, I just told him he, you know, he was devastated and I'm like, hey. And it's just, I Have a very disciplined approach and I just would not invest at this stage.

Really. So you. Okay, wait a second. So how do you do what you said? Because that was that what I.

So for me it's like I co. Find every business.

Okay.

Or I'm there, somebody comes to you.

And pitches you, you're not into it.

No. And then it's like. And then it has to be at a certain valuation that's usually sub, you know, you know, depending on, on exactly what it is, but in the million to 2 million range. Because, because this is how I build every business idea with somebody. Then, then we co find it together. Then I put up the first few hundred thousand to develop the product, then put up, you know, find strategics and put up the money to do the first, you know, million and a half to 2 million to launch it. And then if it works, then I'll put in the 5 million to grow it. Right. And then if it really works, I'll put in the 10 million for the growth round. Right. So basically I have complete control of the capital staging as I'm developing the. So I won't, if it's not working, I will not invest in the later stages and we'll just maintain the equity and if it's really not working, I will give it back to the founder because like if, when, when they don't work, I, I am not going to sit here and grind it out with you and I don't also need to worry about my, my capital because now it was proven that, that it didn't work and you're going to get diluted and struggle so much.

I will just give it back to you and you can, you can either put it out of way, I'm taking the loss and, or you can continue to run it, which a lot of people do. But I'm like, I'm in the business of either winning or you know, giving it back. I'm not in the business of hanging on to it and hoping it works one day. I want to, I'm building it with the intent of it working fast. If it doesn't and, or it's clear that it's, it may never work. I don't want to dedicate any more energy but I also like, you know, it's painful because that person put their blood, sweat and tears into it. We developed it together, I invested in it, we all believed in it. It doesn't work. That's life changing and disruptive for an individual who has to basically start over, fight to survive. Right versus me. Where I get to go back to my, you know, my balance, happy life. My muscles are feeling so good right now. I know you're stressing, you know what I mean? Oh man, it's like. I know you're stressing, bro, but I'm floating right right now, you know, so, so I, one of the things is I just like to give it back to him, you know, and, and even if you go on and, and and it becomes this giant success, I know you would pay me back or give him, give me my money.

It hasn't happened yet, but it's a, it's, it's a, it's a spiritual and energy thing for me that I, I continue to be super cautious about so that I never, I'm never in a place where I'm grinding it out with the sorrow of the person that I built something with because it didn't work. Work. When it doesn't work, it doesn't work.

Right. So if someone came to you with a concept to be a co founder of it, that you'll do potentially, but.

You will potentially, but not really.

Does it have to be your idea?

No, no, no, no. Other people's ideas all day, but most of like co finding them together is really what I love to do the most. But I even, even then I put a stop on all new builds this year as I turned to building the philosophy out and building the software.

Yeah.

Because I want to then, you know, evolve my content into all mach design, automate, optimize sort of content. The books and, and the software is what I want to focus on right now. Because if I build that community to scale then now I can create products and services for that community. So it ends up being a fully synergic, synergistic flywheel of, of community, purpose and ultimate ultimately, you know, venture Right. With a much more, you know, easier accelerated growth opportunity for the right ideas. Right. So it's a more sophisticated looking out into the future way of looking at it. So I don't. So that's why. I'm sorry, creature of havoc. Mr. Chernow, I'm sorry I did not end up in investing, but I love him and, and love. Yeah. So I use, use the product every day.

You. So you. So you actually like the product?

I use the product every single day.

And you still won't give him like 100 grand or 50,000.

Look, I. Listen to me. I don't give 100 if I can't put in like millions, like I can't do it. Like if I don't Think I can make like, you know, you know, 50 to 100 million. It's really hard for me to do, you know what I'm saying? Because it's not exciting to me. You know what I mean? And if I don't feel like I played a part in it, like it's not interesting. Yeah. It's like I want to put my stamp on it. I want, I want to believe in you when it was just an idea. Like I don't want it to be developed and the product be done. I want to, I want to look into a person's soul, evaluate them, look at the idea, evaluate it and then come up with a, a way of, of deciding that I believe in you. And here's how we're going to help shape this and guide this and create this into a successful venture. If I can't go through process giving somebody 100 grand and that hundred grand becoming worth two or three million dollars does not in any way shape or form. So I, I do that with collagen.

Another company I co founded was Momentous. Right. Which is another supplement company.

Momentous. Which one is that?

You know, they're, it's another big one right now. Like you know, I co founded it with the kid who actually his father was an investor in, in my professional skateboarding league and he dropped out of Harvard to, to build a school supplement company and I helped him develop it. Yeah. So no, it's big. It's, it's, it's like, it's like the preeminent. Like. But what's the like the very best quality. It's just the highest pharmaceutical grade. Not, I mean it's pharmaceuticals relative. But it's, it's on that level. Right. Where it's just every single one is certified and, and but what is it.

Was like an Omega 3.

Oh no, it's everything. It's everything. Every single bit of stuff supplement there is. So then I use the, the collagen and then all the supplements and then I actually use an Elysium Omega.

Right.

Elysium is the doctors that, that created the omega called matter. Right. Where it's really about long term brain health.

It's actually nad true. They actually true. Niagen is a company that creates it.

Yeah.

At least you know they're in a big, they were in a. Yeah. Situation.

Yeah.

But they were getting the stuff from True Niagara. Yeah.

And again, look, I'm, I'm. This is what I do on a daily basis. Right. And then so I, I, I have that shake around 10 except for on the days that I take my wife to a breakfast day.

What do you have in breakfast?

And so for breakfast today, I had a scramble with chicken and ham and Swiss cheese and a salad. Right, Nice.

Where do you go? Which. Which deli? Not like, I don't want to get like a whole.

There's a. There's a deli right by my house that I go to all the time.

Time.

Right. And so. And then. But then I'll have my shake later in the day and my supplements. But I track. Even in my tracking today, I track like my readiness score, my sleep time, my sleep score. Then I track. Did I get up at 5? Did I brain train? Did I meditate? Did I get in the gym? Did I eat clean? Did I not drink? Did I take my supplements? Right. So it's like I track even like. Like I. I don't even want to like, you know, because you. A big leap forward in my blood work was when I'm committed to the supplements full time and I take athletic greens in it in the same time in the shake.

Wait, so what do you put in the shake?

You put just almond. Almond milk.

Almond milk. What was it?

You say that and then blueberries or blackberries? It's frozen blackberries, so it's got that nice little fruity taste.

Right. So you have blackberries, almond milk. What's the kind of shake that you said? The athletic greens. You said you put it.

Greens, then the. The collagen, and then the creatures of habit. Now change to meal one.

Yes, now change to meal one. Right?

Yeah.

Okay. So that's what you do for supplements? No, dinner. Do you eat dinner most nights?

I'm. I usually sushi night. Dinner around like between 4 and 5. And then if I don't have a date night that night, then I won't. I'll eat it like two. Like, have this chicken at like, two. But I try to just eat in that window as much as I can.

Wow. Okay. And then what else do you automate? Like what? Other than the haircut, do you have a driver? Because there's no way you're wasting time driving a car.

I do.

Yes. And they're probably. They're probably like, where the hell is he?

Oh, no, he for sure sure is like. He for sure is like.

He's probably like, what's going on? Okay, what else do you optimize? Give me some. We didn't even get into your relationship because to me, people have no. Like this guy. I should be. Yeah, you should be teaching a course on Relationships. We haven't even talked about that yet. Do you see why you have to come back?

Yeah. Look, the, the, the idea of teaching a course on a relationship, like, makes me want to fall right asleep and die. You know what I mean? Like, it's like the idea of teaching a course. Look, I'm not a teacher, right?

Okay, like, not like, you know, but again, truly.

But you want to know, it is like I'm, this is my format, right? Like where I, I want to be an example. I want to be like this is possible, right? And you can get to this level of happiness. You can have this type of relationship. You can learn everything about your life and money and master your reality. You can slow time down and control reality. I am a living example. I want to, to be the example. But I know I will never be a teacher, right? Because it's just not. I'm a creator. Where it's like. And I, I know even when I look at my, my life plan and everything that's structured like from the short term, long term, I know that creating content. I'm doing three books, I'm building the software and doing about 200 pieces of content to go along with the 1680 episodes that I'm shooting over the next five years. And that will probably be it for me as it relates to content because I know that I'm going to want to evolve into doing one off projects, right? Like these much more finite. Like let's go deep on creating something magical and do one thing at a time as opposed to these really long term, legacy building pieces of work that I know that I, that I won't want to do.

And, and this, what will trip you out the most is like I'm transitioned in 2020 mentally from self preservation preservation to generational preservation, right? So now I'm like, I think every move that I make is, I think about it through the lens of how am I going to impact hundreds of years of Dyrdex and people that come from our family, Whether that's the design of my forever estates that I've been designing since 2015 that I will put into a trust and then pay rent to the trust that will build an endow that will eventually be the money that operates the, the home where there can be family meetings there for hundreds of years, right? And, and have it dedicated to the family, but also be operational. These type of systems and ways of thinking way beyond and, and all the way down to, you know, you know, having a book of every one of these quotes that I sent My wife every, for 70 years before I, I die. That's part of, of what's possible in a relationship. Then we're going to get crushed into crystals and then we're going to be in the front of the home in Glimmering in a Light where we're going to be part of the chandelier at the front of Forever Estates.

Is that true?

I'm thinking about it. I thought about that last week.

Did you just go along with all this stuff?

She does, she does. I'm way, way, way out there like.

And she's just like, yeah, whatever, cool, whatever you want to do.

And look like, you know, the, the beauty of her is like she, she has just like slowly adopted by osmosis so many things. She sees the power of systems. She starts making, she starts building her own systems in her life. So, you know, I think it's, it's like I keep her so overly informed on everything. There's just not one thing that I'm doing that she does not have complete and total insight to. And then anytime there's a, there's any friction, you know, we build a system. We build a system including like having a therapist come to the house every other week just to have neutral ground for things that like, maybe we just, just don't feel as comfortable talking about one on one and want to problem solve, to have like somebody as, as a voice. And, and to me, you know, on top of asking her to say how, how she feels every day, zero to 10. So I just have insight into kind of where her head's at in sort of how things are going, you know what I mean? Like, it's just all of this data that's only about us being balanced and happy, you know, and, and again, being in a state of joy on as, as consistent as we can be because that's where the happiness is found, you know.

And you said you only spend 30% or 35% percent of your time working.

So way less under 30, under 30.

So what do you spend the other step, the other 70%, is it.

Well, you sleep, right?

You sleep. And then how much of that sleep then?

Yeah, that's about 29.

29.

You know, then 10 is about 10% and these, these numbers might be off a little bit. Seven to 10 is on health, right? As it relates to meditating and brain training and gym and song and all these, these sort of different things. And then 14 is about the number with the wife, and then 14 is about the number for the kids. Right. And that it ends up being like in the 30, you know, 30 to 35 with the kids. And then the 25 to 30 is work, right? And on any given month and then depending on you know, in the summer when we travel a lot and more vacation and do different things that, that I work less, less, you know what I mean? And I've been working a little bit more because by the grace of God the wife started getting up at 4:30 so she needs to sleep longer than me. So she's exhausted at like 8, you know. And like she, if she's ready to go to bed at 8:30 I'm like oh man, I'm getting up at 3:30 then you know. But if she wants to go out and stay later, you know, if like if I stayed out I wouldn't ever sleep past 5 but if I stay, stay up past 10, I get up at 5 or if I go, if I would go to bed at 9:30 I would get up at 5.

Like I still try to get that 7 to 7 and a half hour range because that's optimal for me. But you know, if we, if she's super tired and we you know, because all we're going to do is hang out and watch TV or you know, you know, play a game or whatever it may be games, you know like Yahtzee is really something we love to play. And I like Jim Romney, you know. And so and again it's, it's, it's this fluid sort of rhythm of balance where it's like in all these date nights, day dates, all this stuff picking up the kids, having that time together like, like the family sings and family organizations. Then on the weekends we always do something with the kids and then the kids activities like and then we have, you know we also then have like a full time nanny in all the hours that the kids are awake. So it's two people work a, you know that are there from 6:30 to. To 7 every two nannies or one nanny, one nanny per day but covering at all times. So we then have absolute flexibility. Even we have them on call when our kids are in school full time.

So if one kid isn't going to school or get sick or something happens that there's no. It's always covered. We never have to think about it, right? So that, that sort of rhythm just in ensures that like we never get high like disrupted through the kids or the kids activities. And then I've never missed a pediatrician appointment. If one of my kids got sick I would cancel the day and then go to go take them to the pediatrician, all of that. Like, I do not, like, compromise the needs of my family for work in any way, shape or form. Right? Like, if it's. You know, there may be a gray area here and there, like, where my. Like, my wife wants to keep my son home from school and I got to go shoot that day. And moving a shoot day is much more complex. Like, I would be like, let's wait till I'm done and go do it or do it tomorrow morning, depending on it. Like, measure it for its severity. You know, if. And if it was like, this kid's really sick, then I would cancel it. But, you know, I'm fluid with it the same way I'm fluid with her emotion and how she's feeling, you know, and.

And changing my schedule and if. And feeling like, like, no, I gotta. Like, she's been gone for three days. And like, I. You know, in. In our rhythm and system, like, I stay in this constant flow. She goes away for three days, she comes back to our rhythm and flow. But because we're in our rhythm and flow, she feels like I don't even care that she was gone. So we. We built into the system. When she's gone and comes back, then I clear the day that she comes back and we go see a movie, go get dinner center so that she feels like, you know, like I.

Important.

Important and excited to. To be with her. So again, inside the rhythm and the flow, in the system, there was that disruption of her feeling every time she traveled because we just jump right back into the rhythm that she's being. Just feels a certain way. I don't tell her she shouldn't feel that way.

Right.

I changed the system and it's nothing for me to, like, know when she's traveling and then clear that.

Where are you going, by the way?

I don't know. Like, she does all types of, like, you know, random, different stuff, you know? Okay, but we are trailing. We need. We. We need. We're on episode three now. There's no. We're running out of camera tape.

I know. Like, it's been like, gone like two and a half hour. I told you. I wanted to warn you pre. I should have warned you before, but it kept you fascinated.

Hey, we need to wrap it up because I do got to get back.

We are going to. No, I got to go get. I know, me too. I got to go to get my full body scan.

What time is your full body?

I got to be there at three.

Yes.

So I know. I'M like, I know, I know. But I didn't even get to. I feel like. I feel like I didn't even get to ask you all the questions. But now I have.

Your fault. That's my fault. Because I'm a talker.

You like to talk, too, though. But, like, you're a good storyteller, and you go into. You really do go into the minutia of stuff, which I, like, really appreciate.

And I keep the layers depending on.

Who you're talking to.

Yeah. You know what I mean? Like, if, like, you can read a room.

Yeah.

Read the room. And like, in some. You know, I was joking with my cousin, where it's like. Like I would be on a pot, like, where I'll bring people down, then pull them back up with the zingers. Because certain people, like, I can give you. I can bring you into the depth, but if. If we start talking too much about it, then they're. They're like, this is too heavy. This is too heavy.

Well, I think the part of the body scan. Not the body scan, the, like, all the biomechanics.

Yeah.

I was riveted. And all the health and fitness witness people will be riveted.

Yeah, probably.

Some people will probably fast forward that. I don't. I think it's amazing information.

Yeah.

But I. I think everything you said to me is amazing. So you don't want to. Okay. So you got to go to your. I mean, I don't even know how long it's been. Okay. So I am. Can you come back?

I can.

No, I'm serious.

Yeah. Yeah.

You promise? Oh, yeah.

We would need to put some. Some time between it, you know? Well, this is what we'll do. This is what we'll do. Instead of, like, tomorrow. Look, instead of doing, like, a freestyle into no man's land like we should. You should just, like, send me, like, hey, here's the five things I want to talk about. Then it could be, like, tight and, like, then we'll stay within the structure rather than allowing me to go off in a nose.

There's so much about you. Like, I don't. I mean, that's why you need to have, like, an entire series about, like, you know, just Rob's life. Life. I'm not even joking. Yeah, and I'm not even joking.

Yeah.

Do you know that this podcast was. Was called Game Changers, and it was actually. You'll appreciate this. It was a TV show that I sold to NBC, and it was based off of my idea of, like, creating a cribs but for entrepreneurs to kind of the day in the life, like, what do they eat every day? What do they drink every day? What are their, like, what are their productivity habits?

What happened to it?

So I sold it to them and it was like, it was, it got lost in the weeds.

So you never shot the pilot.

We couldn't even show. We couldn't agree. I wanted to have someone who was like a true serial. Like, I wanted to do like a Mark Cuban. They wanted to do like Kim Kardashian. It was, I'm just giving an example. Like, we were not agreeing. And it was like, like me at the. It was just forever. And I'm like, forget this. I'm just going to. I'm just going to do it as a, as a podcast. And that's what I did. But I still believe that's a great idea because I'm fascinated with, with people like you and so many people are. That's why, like, people actually care more about what's in the weeds versus these, like, broad strokes. Because everyone hears about broad strokes. Everyone knows about the broad strokes. You know, like, yeah, I do infrared sauna and I love sleep and I love cold plunge. All right, like, you hear that everywhere, right? What else do you do? Like, yeah, that's why when you went into that biomechanic, that whole thing, to me, that's interesting because you don't hear that every day.

But. But I want to say, like, that's the, that's the rarity of it. But. But it's also for me why I'm trying to like, right. Create a philosophy. Then that philosophy can be practiced through a software. And then all of the content that I create is how to learn and ideate and ideas to how to practice that philosophy that then by itself in a box lives forever. Right. Like, I want to create my Think and grow Rich. My Wallace D. Waddles the Science of Getting Rich. These books that were written in 1910, in 1928, that, that are still relevant in, in philosophy today. Like, I want. That's what I'm seeking to create. And then beyond the, the. The work itself, then like the tools that you can actually apply it and then be known for your philosophy above all, which truly is a system to create a harmonious, high quality, quality life that allows you to live that consistent joy which truly is happiness.

You know, I want to know one thing that you can go home or go pick up your kid. What does your mom think of you or your family? Do you have brothers or sisters?

You Got a brother or I have a sister and my mother, you know, to give you, to give you like some context on my mother's concept of paying a doctor to come to the house. I just can't believe you still do it. It's like it is. And the fact that you like are not like, like getting like working out is such a waste of money. It's such a waste of money. So for her it's just it, you're wasting money to, to be a part of it. And like even who she even created, she can't even fathom.

Yeah.

You know what I mean? Like it's not even, there's no part of her that can relate to it. You know, even when I had millions and millions of dollars, she would be like, I just want. Hope you have enough saved to go to college. You know what I'm saying? This like when I had like, you know, you know, like this is in like Robin big and MTV days where it's like, man, you've been a professional skateboarder for all these years. You have all these companies like you, you know, you got multi million dollar houses and driving Bentleys and, and like I just hope you have enough to go to college, you know. Yeah, right. Colleges has sailed, you know, but I, you know, I'm, and then I look at, I look at my parents as you know, they have, they are products of their environment and they created their systems and those systems they became bound by and then there is no way that they can ever get out of them. They're just simply hunting pockets of joy because they'll never experience what it's like to be. Feel consistent joy on an ongoing basis because of the way that they built and created their lives.

And that's what I think most people do and especially as you get older and you don't see a path, pathway toward to create happiness because it just doesn't make sense to you because you don't have a framework to follow. And you've got to begin to make progression towards it, to begin to build the belief and grow it over time that allows you to get there and stay motivated and disciplined to achieve it. But people just don't have the framework even if they are motivated that lasts a limited amount of time. And that's why, why it's so important for me to push towards a clearly understandable philosophy and then the tools to, to be able to apply it to your life, to ultimately just help people break the machine that is them, which is their dysfunctional system and you know, learn to redesign it and make it functional and harmonious and just be happy.

Gosh, you just. You just. Unbelievable. You do not disappoint. I swear. You are everything and above more that what I saw, read, heard. Amazing. I'm seriously blown away by you.

Thank you.

Where do people find. Okay, so I will wrap it up because God knows, it's like. It's like turning into the evening. No, but where do people find you who don't know your how fabulous everything is?

Rob Dyrdek and the Dyrdek machine.

You know, that's it, that's it, that's it. Or just watch him on MTV at nauseam for 24 hours straight.

Like, you know, yeah, you can watch me on mtv. You'll be like, that's the guy. Just. Just listen to where it's like. Oh, it's like he broke his ankle.

I love it. Thank you so much.

No, thank you for having me.