Transcript of FaZe Clan on Kai Cenat, Adin Ross, and How Much They Make Streaming!

All right, boys. Perfect timing. The mecca of the sports is back. Hockey's almost back. Playoff, baseball is on. Champions League, we got football, college, NFL. Everything's back. It is the time to fire on Prizepicks. We've been firing multiple times a week. We've been pretty hot, honestly. So, boys, if you guys have not, for some God weird reason, downloaded the Prizepicks app, download it right now, and plug in code Nelk. If you put in five bucks with that code, you're going to get 50 bucks free. So that's just a steal, boys. Just five bucks and you get $50. It's that easy. No strings attached. Use code Nelk. I love prize picks because instead of choosing teams, you're choosing individual players. You either go more or less on the set projections on prizepicks, stack a bunch of your picks up together. The more you choose, the more your pick is going to multiply. I love firing this way. It makes watching the game so much more fun. But yeah, now we got football back. That was good. But now we got hockey back. Basketball is going to be back soon, and play off baseball, one of my personal favorites to fire on.

Download the Prize pics app. Use code Nelk.

Let's get into the episode. We want out, we want out, we want out, we want out.

I'm sorry, I'm distracted by your fingernails.

I don't know. I took a girl with a butter nails, a 5'10, 4 inches taller than you. Smokeshow. Wait, can you just- Arian blonde.

Did you guys ever resolve your diamond tooth incident?

That was fucked up. That was really fucked up.

I've been busy, dude.

That was when I was like, This guy's not a real friend.

I got him a real tooth.

I got a call at 8 AM Eastern. I just woke up. I think he was still up. And he's like, Bro, I need your help. Me? No, Steiny. He calls me at 8 AM Eastern. I knew it was 5 AM Pacific. And he's like, Bro, I need your help. I have dick diamonds in my tooth and shit. I don't know what to do. I'm like, Dude, are you really asking me this right now? He's like, Banks. I was like, Dude, I don't know what's happening in LA, bro. It's insane. But all right, boys, we got a great episode today. We're rolling? Yeah, we're rolling. We've been rolling. Long time coming. We got Banks on the pod. We got Jessie back. Steiny Brad. We got to do a little just reminiscing.

This is dope. This is insane. You guys on the same couch. Incredible. We're sitting right now in the subathon house, the Phase house. For anybody who's new to me or what I do, I'm a founder of Phase clan alongside Tommy, Apex, Raine. And we just hit the reset button on this. We recruited a bunch of new kids, 20-year-old young kids, and they all do the streaming shit. And they just streamed for 30 days, 24/7.

So did they all stream?

Yes. Every day? Every single day, 24/7. They're ending in a little bit, and I told them to walk on and say hi to you guys whenever they end.

So when they're sleeping, it's just rolling?

It's just rolling.

Are they doing shifts?

Jason has 3,000 people watching him when he's asleep. It's insane. That's wild. It's wild, bro.

How do people just watch that?

Guys, so I'm a YouTube guy, too. The whole culture of it. I never understood the live streaming shit. I was always a guy who's like, why would I sit through an eight hour live stream when I could just wait for the recap highlight later and watch 10 minutes and get the best parts? But it's a whole culture. The Twitter coms, the chat. It's so engaging. And I think that's why YouTube, your guys as fans, our fans, YouTube fans have always been the most Intimate, electric, engaged. Because if you could sit through a 20 minute vlog, you love the person, and you know a lot about the person, and you're probably willing to buy their merchandise. You want to see them win. They're part of your family. Day to day, they're part of your family. This streaming shit is that times 10.

Why do you think it's so big now? I wonder because people have been streaming for a while. People have been doing IRL streams. People have been doing IRLs, though, and shit for time.

I like this, I don't think.

It's the clipping meta.

The clipping meta changed everything. So clipping changed the game.

Tiktok, clipping changed everything. For For the longest time, content on the internet, stealing someone's content, blatantly, ripping content and reposting it. No, no. You can't do that. We'd get pissed. Of course. But when it's an eight-hour streamer and you have a thousand kids hustling and finessing and clipping little viral moments and slapping them all over TikTok and Twitter, these things go viral and it's directly marketing your stream.It's.

Part of the formula, too, now.100 %. Because these kids are like, even the fans who are getting engaged with the content or the streamer are realizing they can make real money working with these people or clip Helping these people get these views. So it's changed it entirely. It's almost making the audience a part of the business in a sense.

It's crazy. And Clippers get paid if videos are more than a minute on TikTok?

I have no idea how that business works.

It depends. There's no right exact, but everyone deals with that aspect of the business differently. But there's certain people that'll pay X amount of dollars for a certain amount of views, and I think people are starting to understand that. So like I said, it's like you have the fan bases now feeling like they're a part of not just the content because they're watching so much of it, but they're also a part of the business side of it, which is By the way, they are.

Wait, I have a question then. Do you think that that's a rigged system in the sense where if there's new streamers trying to start out and they can't pay these clippers to do it, they're at a huge disadvantage?

We're not paying anyone. Oh, you don't? No. If you produce good enough content, the Clippers will come because they want to farm views. So if they can get views out of you, they will come that.

There are streamers out there that have...

Togi told me, I pay 20K a month for-Correct.

But my guys, we don't pay anybody anything. We just produce the best content. Is there a marketing?

Yes. It's like they want their-They have their own little rat race.

Yes. I got the viral clip. Yes. There's guys like Yoxic, shout out Yoxic, Scuba Ryan, Fear Buck, all these guys. These guys are a part of the phase fold now at this point. These are random Twitter accounts that just Mechee, Lowell Massachusetts, shout him. There's all these guys. And as far as the community aspect of it, you create a funny environment where you have quite literally thousands of people because everyone wants to be a part of the lore. Create the next big meme. You know what I mean? It's on steroids because the shit is just go, go, go. That's why they're so engaged. That's why it's not just simply sitting and watching an eight-hour live stream. You could sit and while you're doing your homework, watch a live stream half-ass, or you could be engaged in it, have Photoshop open. You're trying to clip. You know what I mean?

It's also background noise, right? How we used to have MTV on all day.

Dude, I was never a full stream watcher. I never understood it. And this, I've been glued to the subathon, bro. I've been gaining weight, getting fat, getting off, cooning, and watching these kids. And Sometimes in a reverse order. Cooning is watching people. Cooning is the most degenerate way you can watch it. Yeah, what is that? 25 tabs open, blackout curtains, haven't slept in three days, laying on your back, laptop on your tummy, just cranking. Edging, edging. That brought back memories for me, bro. Edgeing, edging, getting there and stopping yourself, and then you keep going. You're still.

No, you're still. I used to goon, though, apparently.

I don't know.

Big gooner. Is that not cleaning up? That's all the testosterone. That's all the testosterone.

Gooning is a negative, I I mean, yeah, it is.

For a guy like you, maybe not. I don't know.

It's a basis for you, bro.

Yeah, that's so that you're day to day.

So we did a pod. We did a pod.

Never had 25 tabs open, ever.

Me and you, Banks, we did a pod on mine time ago, and you were talking about how you were like, watch what's going to happen. Is this more or less than what you thought was going to happen?

A hundred times more. These kids have exceeded every... How could they have not? It's insane. What you said, Jason, are they at a disadvantage if they're a smaller streamer? How does a smaller streamer break in? We recruited Jason into the team. He had 3,000 subs on Twitch. To put that in a perspective, Phase Adapt, who hasn't picked up a camera or been in content for years, started streaming basically. This up with on his 30,000 subs. Five dollars a sub. Phase Adapt. Jason just flipped Ky Sonat and Janksie as over 100K. This kid just became the biggest streamer on Earth in the last 30 days.

So he's passed Ky Sonat?

He just flipped them yesterday. Why did he get that number of subs. This is going to go over your guys' head. I'm speaking a different language right now. But Jason has the WnL community, Phase Community Unlock because he's with us. But he's also hyper tapped into that Poggers community, like Cutie Sindarella, Valkeray, Pokimane. He's doing collabs with them. Ludwig. That side of Twitch and streaming love him and have fully embraced him and adopted him into their shit. So you got that entire community who's hyper engaged. That's the OG Twitch community. You know what I mean? These guys have been-More of a gaming side? More of, I don't know. Liberals. A little bit more nerdy. You know what I mean? It's just the OG Twitch shit. These guys are veterans and laid the foundation of Twitch. Have been here forever. And also the crazy rich Asian vibe. The more he's doing all these boba tea reviews and going on sushi dates with like, ABGs and shit, and reacting to K-pop and shit. You know what I mean? Like, J-pop, whatever the fuck. So he's tapping to these three super hyper. He got 40,000 subs in the last two days alone.

He's going right now, this moment, he's going batshit crazy. Bro, flipping Ky and Jinks. That's ridiculous.

He's a guy like that. Who's helping him with his creative? Or does he just do what he believes?

Me and Ray and the other boys. We're back bare bones. The team is what you see on camera, bro. It's the five or six production guys behind the cameras. And then it's me, Ray, and them.

And that's it. Every sub is five bucks a month?

Yeah. That's It's crazy. It's insane. They collectively brought in like, 360. Go grab them. They ended not too long ago. Go grab them. Should we just bring them on? Sure. Yeah.

Talk about-What's the biggest accomplishment, just so we know, out of the whole subathon.

Jason. Jason hitting 100k subs.

But all the other guys went crazy.

Blackboy Max is at 70k. What are you at, Ron? 65,000. Collectively, they've brought in 360.

Well, no, you said 35 million views watched, too, or something.

35 million hours.

Bottles on phase tonight. Oh, yeah.

Holy shit. Except I'm broke. They're all rich, but I'm broke because we don't take any... I was going to ask you.

We're going to talk about that.

There's so much business.

We'll do the business after. You guys need to meet. You guys, specifically, you two, because you're low-key a fake-ass half-ass note boy. You guys need to meet them.

What's up with the shade, dude?

It's just true. It's like two and a half men.

You just gassed up all the new guys, and then now you're going to put your face through the same.

I'm obsessed with you. I love you.

No, I don't do that fake shit. That was good.

Two and a half men is crazy. All jokes aside, Steiny is one of the only people that has any presence or does content on the internet that I hang out with outside of the internet. That's a fact. That's real. That's love. Nice guy.

Steiny became a star pretty quick, though.

Steiny's a superstar. Facts.

Look at that. He loves that. Let's go. The chest's big. What the fuck?

Have you ever thought of that? Doing full sign, get a house, get streamers.

With younger kids?

Like build a new Yeah, I was going to ask Banks how he...

Anytime you want to tap in.

How he chose them.

But we'll do it after.Yeah..

It's also Nelk's so precious at the same time. That's why I had to gut it. I would do it if I saw kids, and I'm not throwing shade. I know there's a lot of young kids on the come up, but I haven't seen... I feel like what we did is once in a decade type shit.

Funny enough, we did it with New York, and 12 years later, we're doing it again. It's possible. It is rare.

I think it's a good idea.

Wait, real quick, Before you bring them on, just because I'm curious, and people probably want to know, how did you assemble this group?

Or how did you-We already had Ron. We picked up Ron. We bought him on Ronaldo very low. He was at his lowest. He had 200 subs, but he was very faz. I love this kid, Fortnite Pro, really Faze. Just Faze. The kid was Faze. Then Rage, your Rage gaming, one of the biggest streamers of all time, one of the most legendary names in streaming, very established at the time. I personally didn't want to recruit him when we did because Faze was in shambles. I'm like, We recruit this kid now. He's going to hate it. Yeah, bring him in.

Ron, you sit right here.

I got to get this. Hold on.

I got to get Ron, sit right here. The boy is the clip. Jason. I got to put this on real quick. Lacy. Let's go. Hell, yeah.

We might have set the record You're the most boys on the pod right now, too.

This is insane. So, yo, these boys, like I just said, just streamed for 30 days straight, 24/7, all six of them. Let's all give it a round of applause for the boys. Let's go. We're in the house. We're in the house that we did it. I'm so beyond proud of you guys. I've said it 25,000 times, but I just needed you guys to meet these two guys. Specifically, you don't have to pay attention to this guy as much. But Jesse and Kyle over there, why don't you guys tell these guys how we all met? Us three.

I mean, I think it was when... I mean, it was at the peak of the Cloudhouse era. And I think me and Jesse were on a road trip with 905. I think we were back from Boston. But this is when Banks was like, your vlog was going crazy. It was like, Jake Paul versus Banks. It was like the height of that That cloud house era. I think we were on the way back from a Boston road trip, and you just tweeted at us. You were shouting us out in your blogs, and we would see it and be like, damn, that's crazy. Banks is shouting us out. It's amazing. And then you just tweeted at us and you're like, Yo, you guys ready to move in? And We were like, what the fuck? It's amazing. We were still living in Canada at the time, too, right?

Adap was showing love.

I remember Adap. Adap was one of the first people to... Oh, no, I totally forgot. I told this story before, but I remember meeting Adap. Adap actually put me on to this. I remember meeting Adap. That's a fact.Adapt I met a adaptor.

I don't think I ever said that publicly, but to give you the flowers for the Nelt guys, you put me on to these guys. You guys were getting, I think, 200,000 views of video, some shit.

It was at Vidcon, too.

Their video was mad long ago. It was calling in sick to work. And then I made one, That's crazy. The calling is-You guys made calling in sick to work, places I don't work at. And then I made one and didn't link your video in the description, and you all got mad. No, you did.Oh, we chered, dude. You commented on it, and then I switched it. Then a year later, I told you to pull up to Newport. When you guys pulled up to Newport, I forget what video we did when you all were out there. I don't even remember. Then after that, you guys went and moved in with Ricky. Insane. We were all roommates. We were all roommates. We had the three crib. That was an insane era. Wait, I lived in that crib, too.

Yeah, you did.

Seven years ago? Yes, bro. Seven? Yes, bro. Jason was dead ass, 12 years old. Oh, no, no. 2019. I actually was. He was 12 years old when that was happening. How insane is that?

Jason was shooting blanks, though.

I was shooting blanks.

I didn't even know what that thing off was.

That's fucking crazy. It's insane. I vividly remember standing in line to get food with you guys somewhere, and you guys in the background, I hear you guys talking about this manager who's trying to lock down the trademark for full send. Oh, the merchandise shit. Yeah. And he wanted to own 50% of the trademark. I heard you guys say some crazy number, and I flipped a 180, told you guys I have to mute the phone, and I get the fuck off the phone. Get off the phone. And we talked, and I told you guys, you guys got to get rid of this guy. He's a fucking psycho.

But no, we wouldn't be anywhere if it wasn't for you, like Adapt and all of phase two. You guys brought us in and made us family in that house and shit. And there's no way we would be where we are without you boys. It's insane.

I love you guys. You guys deserve it, bro. Every second, what I saw on you guys is the same thing I see in all these kids. And it's It's that X-Factor, bro. This person has what it takes. You guys are on your own shit on your own time, unapologetic. You're not flipping for anybody for nothing. I bring this up in meetings all the time, how the merch numbers you guys were doing in that first crib. Insane. When you guys went from not making money to getting $9 YouTube checks when you're getting millions of views of video to making eight-figure merch drops, it's actually insane. But what it What it does is your fans knew that you guys were struggling, but you guys didn't switch up. You didn't change the content. You said, Yo, this is where we need you guys. We need you guys to step up and show love to the boys and show support. And they came through crazy.

It's like the best marketing, just the story.

Just to be you, dude. Just to be you. It's crazy. I don't make any money off your video.

From some of the guys in here, some of the guys who are current, what do you think is the most important thing to actually really connect to your audience now on the live streaming? What do you focus on?

I'm being authentic.

I would say authentic, keeping it real because I don't know. It's just got to be authentic. Make the viewers relate to you. It's like YouTube content. You want what the people, what you would want. If you were the viewer, whatever content you watch, you want to replicate that in a sense. You know what I'm saying? If that makes sense. I don't know. What do you think, Sophie? Come up here. Come here. See, that's me farming. You're sitting on his lap. I farmed a clip. That's me farming a clip. So Basically, me, personally, I feel like you just have to just grind and stay consistent because I've been in both boats to where I was inconsistent and consistent. Now, I'm in a whole different boat where I'm actually consistent because I watch these guys grind and I watch them go just stupid. I was like, damn. I used to do that back then, and I got inconsistent at a point in time, and it just everything slowed down for me. It was like, damn, how do I I get back? And then just watching my brothers go up, and I'm like, they want me on board.

We're going up together. Everybody's going up together. It's inspiring. It's inspiring. When you watch, it's giving people younger people, older you. You're watching people inspire, and then you just inspire people together. And you're so on the money, too. The only thing stopping you from being the first biggest in where you're at is being consistent. That's your battle that you have with yourself. Everybody's different. Same shit on YouTube. You got to be consistent. That was always my downfall on YouTube, in and out, sporadic, whatever. Jason, what do you think?

I'm going to have to piggyback on what Ross said.

Authenticity, being genuine with your viewers.

If you promise one thing, I mean, I was scammed a couple of times, but for the most part, you If you're going to miss one thing, say, Oh, 20K sales, I'm going to do this. You do it, your people is going to keep supporting you until you reach insane heights. That's the thing.

It's all livestream, so it's not cut up. When we say be It's like, if you even say anything that's not... Not morally, be yourself. Just weird. It'll get clipped. It'll get posted everywhere. And then it's just like, it changes a lot of people's perspective on you. There's probably times where even stupid shit like this. When I took your hat, I'm not an asshole, right? Not at all. But the clip made it seem like I'm-Dude, I was going to say, didn't you slap him? That was a joke, though. Yeah, that's what I'm saying. But even shit like that. You guys are good? That's my dog, though. That's my dog. Okay.

Ron's eyeing your hat right now. He already grabbed his shit.

No, but they'll see a clip, and then it could change a whole perspective on how people view you forever. So it's like being authentic on stream where it's always live and you can't cut it up. It's a big thing. One thing from my perspective on the other side of the screen, to piggyback on what he just said, I think it keeps you guys honest, too. This 30 days, bro, being Kyle, Jessie. Stani's not really a YouTuber, but you guys, being live on a camera for 30 straight days, 24 I'm blowing my first brains out. That is insane. When we first came to LA, we would have did it.

You know what I mean, Kyle?

We first came to LA, and that was the thing.

We would have grinded it to-100 %, yeah. I get it.

It makes sense. Drowing across the country in a car, filming videos in each state, by yourself not making no money off of your videos.

That's the grand.

What do you guys think? What makes this group so special? And why does it work?

I think what makes it so special is how different we all are while still still being how similar we are, if that makes sense.

So we all come from different backgrounds.

We all are different people, but it just works. You know what I'm saying? And we don't even have conversations, but what he just said is 10 out of 10. And in Different words. I said the exact same thing. What makes Faze special, what Faze is and has always been. Original Faze, the first era of Faze, we weren't even on camera. We just trick-shot it on Call of Duty clips. My best friend in the world was a little Muslim kid named Faze Apex, who was five years younger than me. He's in an arranged marriage now. He's super to the faith. Best guy I've ever met in my life, doesn't swear, doesn't curse. Me and him, we're best friends. If we walk past each other in the street, we would have nothing to talk about. We relate in no way, but he was my best friend. And what connected us, it was the common denominator, which was trick-shotting. The second era of it, me, Adapt, Rain, Tommy, Blazigan, Sensei, Tiko. Who am I missing?Cheo. Tommy, Cheo. What made us all... Yeah, Nikon. What made us all our common denominator was being homies and coming from that gaming sector, being fans of the Same.

All of us from different walks of life. This same shit. You guys are all streamers. You guys live for this shit. You guys are super passionate about it. But at the same time, you guys are from all different walks of life, all shapes and sizes. And it's very special, bro.

Are you picking the characters? Almost, say, you're doing Jersey Shore, the show, and they're like, you want each part of the Italians that make a funny show.

I mean, you definitely account for... A lot went into this. A lot of time, effort. I said this in the award show yesterday, but every person We asked. Ron's not new. Ron's been on the team for two years, more than two years, and Rage has been on the team for over a year. But these guys, Jason, Silky, Lacy, Max, these were the four new recruits. We didn't ask anyone besides them, and they all said yes. We didn't need to convince them of anything. Ron's the clip and O-G. Alex is the O-G. Alex used to be the dumb little brother. Am I yapping?

No, no. Okay.

Alex used to be- Kevin, you're yapping a little bit.

Alex is your thing, bro. I'm being honest.

Well, you told him earlier.

You got to smack the shit out this.

That's my boy. Keep going. That's my boy. Alex used to be the dumb little brother who was learning how to do life based Tell me what we taught him. I taught this kid how to literally do laundry, how to cook an egg, how to brush his teeth like dead ass. Alex, tell them. How to brush my teeth. No, I mean, when I moved into the Phase House, originally, I was 17. I met you when you were 13, though. I met Ricky when I was a freshman high school when I was 13 on the game. We just both like trick-shotting. We like making montages. We were in a team called Sores. Shout out to Sores Night Beans. And he joined Phase, recruited me to Faze. We got the idea for the Faze house after sitting on Skype, calls, trick-shotting on the game till 4:00 AM every night. We're like, Let's just get a crib. And I'm sure you all know the story from there. But when I first moved into the house at 17, yeah, I had just graduated high school. I didn't know shit about life. All I knew how to do was find a trick-shot.

And there's no gaming houses at this point?

You guys started that?

It was definitely Faze. Faze was one of the first ones. There was like, Optic was doing it, but it was more like a pro. They were playing pro-culture. It wasn't like they were vlogging shit. We did content. We were vlogging. We We were doing all sorts of different shit. Rage, get the in here. Get on camera. Me and Rage are low key the same human being. It sounds insane. Rage, please. Yes or no? Vouch or no? Brought some weird shit. Wait, why did you say it like that? Too many. I mean, the mentality. What the fuck? No, we do. We really do. This is where is the goat. We built this whole squad around these two. So it was about, back to your point, stitching characters that could work with them as the core and their vision. And obviously getting there like, We're excited about this, is the only way that it could have worked. And then finally, Max. Max, if you can follow Max, this man always had superstar potential. His community is one of the most potent, well-recognized things on the internet, five-star. I got a star tattooed on my face for this man.

This man owns the whole React world and the music world, the underground, the hip hop scene. I I got my peers like Cardi and Yeet and the biggest names in music talking to me about Blackboy Max. They all know who this player is. They got all eyes on him. We talk in the background about content IP on the radar and double XL, freshman, freestyle, what DJ Khaled has done in music and how DJ academics helps distribute music. And Max has more potential than all these players combined, in my opinion. What?

No, I know. He didn't mean you guys. I think he meant the other music people, right? I don't know. He wasn't talking about you.

He was talking about academics and shit.

Yeah, you guys.

What the fuck? I'm talking about Khaled and shit. That did sound crazy.

That That did sound crazy, though.

Hell, no.

That did sound crazy.

No, but to that point, you all are really a team, and we got to see this shit in real-time. It's like any time I've watched these guys catch themselves because it's not easy, bro. They've blown up to a whole new level overnight, and they're all really young, and their bank accounts look a lot different, and their follow-up accounts look a lot different. What's up with this guy? What? He pocket-watching. I haven't slept in three days.

No, it was four days.

Did you guys have to do a test? See if the chemistry worked and shit. We just ran it.

Now, there was two sides to it. So it was you. The black and the white side.

Oh, shit. It was like that.

Like a race war? It was.

And then one, two, three.

Before all got locked in, I made sure I did some shit. Yeah, of course. Bro, there's a clip of you talking about Jason's next up. That's some me shit, though. Me and you are the same. I love that. I'll be talking about that for the next 10 years of my life. Wait, wait. I said it. I called it.

How do you know? You guys both are good at that. Historically, you're great at that. I've known that. How do you know when someone has it?

You guys should listen. When you're just talking to a dude, you're watching his content, you're seeing him on stream, and you see the passion, how natural. It's really about how natural it comes to someone. You feel me? You could tell when someone's not forcing it, they're not thinking too hard, they're just naturally entertaining, and they know what to do. They know what's entertaining for the feature. As soon as I did streams with this guy and everybody else, I'm like, Yeah, they got it. These dudes got it. It's how you play off certain shade. You could just tell when somebody knows. Even when I did my first sit down with you and Lacy, I'd never been on a stream before that in my life. And I sat down, you're like, Oh, he's good at this. I'm a clip farmer without even knowing what the fuck that means. You know You know what I'm saying? It's just one of those things. You either got it or you don't have it. And every single one of you guys individually has superstar potential, 100 %. That was the baseline. Who's your least favorite? Who's your least favorite? Who's the Steine of the group?

This is so. That's fine.

Why am I catching shade from you, bro? That's why I'm asking you.

He said, Who's this tiny?

They're all dope, but who's not pulling the weight as much as the other one?

These guys sitting here right now, it's not even-Just one.

Say a name.

It's not a cop-out. I'd probably say myself, to be honest. I feel like you want to say Silky.

Banks, I'm clip farming.

No, Silky is quickly climbing the charts. I don't know, man. I don't know. I really don't. I would never say you.

Where do you see you We're making it, Banks, two, three years from now.

This is phase now. So as much as phase is mine, phase is all these guys, and it's on the fly. We really don't get a chance to talk about business or the future or any of that. We've been on go content mode since we kicked off. We actually just talked about going on a little three-day retreat, no phones, no screens. Go in the woods and just whiteboard a chef, maybe a couple of hos, and just lock in. What's the future look like? What's business look like? You know what I'm saying? Because that's the thing. That's what I feel like I have and Alex has to offer these. And what I could offer you guys, the role that I played in your guys, the early stages of you guys. Now for these guys, it's on It's like, I've been left, right, center. I've been here and here 2,500 times. I know exactly what works, what doesn't. What? Suss, zesty. Come here, Rach. Be ditty.

You can finish your point.

I don't know what I'm saying.

I'm fraud. On that point, though, business-wise, right? Because obviously, phase went to a point massive, and then it had the downfall. How do you avoid that now with the group moving forward?

So just like In life, it's ups and downs. It's always going to be ups and downs. There's going to be times where all of you individually want to quit, and maybe you have to. Maybe you have to step away for a month, two months, six months, a year. But that's also the beauty of what phase is. That's why I'm sitting here right now, and anyone gives a fuck of That's what I'm talking about. That's why I never gave up on this phase shit. Because at the end of the day, this web that we've created, this community, will always keep our names and our presence on the Internet somewhat relevant. When we hit the reset button and kicked everybody out, the whole internet turned their head and looked over at it and had something to say about it. And on that note, it wasn't anything nice. People called me Fade, said that Fade said that phase was over, fell off, irrelevant. Who the fuck is Max? Who the fuck is Jason? Lacy's fat as True. Who the fuck is Silky? They did say all that. All that shit. Ogly little dude. Crazy. This ugly little dude.

This ugly little dude. This ugly little dude. A big dude. A big dude. A big dude. A big dude. A big dude. In four or six short months, everyone's mic's on mute, and it's f up. It's undeniable, bro. These kids are the biggest thing in streaming by far, producing the best content. Yeah, I don't know. It just works. It's one of those things. It just works. How to prevent it?Yeah. It's just on the fly. When the board's asking us, me and Ray, what's the two month content plan, six month, what's our content calendar look like for the year? It's like, are you guys feeling good? This is day to day, homie. We're hitting reset. We don't know what's next. Who knows? And they look at you like, so we're going to commit to a half a million dollar house, and this and that. We don't know what's tomorrow. That's not how it works, bro, because this kid could fit in. You know what I mean? Yeah. It's in flow. It's real. You know what I'm saying? It's just this is what phase always was.

You're fully focused on just building the engine.100 percent.Just content, content.100 %.

Putting these kids on game to everything that me, Alex, Rugrat did the wrong way and from the watering the shit that we did the right way and watching it grow. Anywhere we can fit in and help.

So for the boys, what was the hardest part of the subathon? Any point that was really bad?

The chat was the hardest part for me because you got to understand 30 days straight of being made fun of, harassed, told you're an idiot, you're a fat loser.

That's not even the chat. That's us.

No, bro. They purposely try to get me mad on purpose. No, he does that. They do.

He does I've seen him do it in real life.

So annoying after 30 days straight. A real big dude. You be getting rage baited too easy, Lacy.

Now, that your comment is on your- Lacy. It's because you showed them. I know. Lacy, you be tweeting. You know what, though? You play into it, though. You farm the engagement, but then it goes a little too far. It's crazy, bro. The delicate process of how these guys interact with their communities. It's freaking insane. You'll see comms, you'll see five-star, and then you'll see NMS. Fuck these fools. We hate these fools. Fuck, Max. And the next day, it's cool. They got to pick a new target. Next day, it's Jack's. Yeah, it's insane. Yeah, next day, it's Jacks. It's crazy, bro.

So Lacy, though, keep it real. Did you take a Zen pick? We just got to know. We got to clear the air.

You'll never be the-Go ahead. No, actually, that is a random fly that Ron just made up on stream one day as a troll. And for some reason, it got like 6 million views on TikTok. And now every single comment section is, Oh, he takes a Zen pick.

I mean, he Be fair, I just want to say I've seen you at the gym the most. Not that they don't go, but I know you're serious about it. So speaking to what's actually happening, I see you doing it.

So him ripping ass in zoo culture?

No, not ripping ass. I just see him like, really. He was farting.

He shit He was putting the bike to his ass, whipping ass.

I didn't see that. I just saw you pushing the slide.

I was like, good work. He was walking next to the girls, crop dusting girls alive. You're a psycho. He was going to your gym just to take a shit.

No, he was in there doing the slide, bro. I was in a couple of shit in there, too.

I took a shit the first day I came there.

I'm glad. I'm glad. Yeah.

This is a good place to shit. Yeah, it's a good shitting place.

The way he got in the bathroom, he turned it off when I shit.

Yeah, the motion sensor. The motion sensor.

Why is Jason shit like this? You got to go like this. Jason Yeah, I don't know why. Hey, you won this last night. Stop your bitching. He won the Golden Boy Award, the biggest award. And because of the pure fact that he is the butt of a lot of jokes from the guys, from the comms and shit, he doesn't let it affect him, even though maybe it a little bit. Sometimes you're a human, but Lacy doesn't complain. He's honestly the glue that holds the shit together. Anytime someone's down, he'll come in, cheer you up. Dude, look at our life. It's a dream come true. This kid started out as a donator in Clix's chat. So a professional Fortnite player.A professional dick rider.Text to speech, perfectly timed jokes, and the chat fell in love with him. He became a character in the Clix universe. Really?

I didn't know that.

Never docks himself, never came on stream, and then he did one day. You guys should go watch his interviews. You guys should honestly deserve a whole own podcast. You guys and some of these guys. It's 100 %. It's insane. We could do a whole show just with you guys. We should probably wrap it up, maybe. All right, man.

We beat, man.

We got to get work?

Yeah, anytime.

Let's go.

You're very impressive. Am I? I'm not going to lie, you are.

Why? What's good tonight? Are we firing or no?

Let's run it. I'm down ripped. I haven't slept in three or two days, actually.

I've been watching some of the sub-athons clips, obviously, and you have guys that are getting 100,000 subs, some getting maybe 30, but there's no ego involved, and everyone's super supportive. How did that happen?

I don't want to be that guy, but not yet.

Not yet.

But that's why Banks, I think, is going to be obviously so important is because you need the godfather to keep everyone in check. But that in itself is obviously going to be a task in itself.

I have every right, and I have all the rest. These kids respect me on a level I didn't think was possible. It made signing them super easy. It makes putting them on game and giving them advice super easy because when I talk, they really listen. Because what makes me a very unique human being on this planet for them, specifically, that you can't really find anywhere else is I am you, but in the future. You know what I'm saying? I am you without a me. And I remember thinking so much through the last decade, dude, I just wish I had someone to ask, is this That's right. Does this make sense? Yes or no? And another thing I wish I did more was trust my face and gut, but that's a whole nother thing.

Someone who's been there and done it. Yeah, exactly.

Learn all the lessons. And it's like, I have nothing just like with you guys, bro. And I love the clip. Obviously, I bring you guys up a lot. You know what I mean? When it's time to sell, the vision and shit, I'm like, Yo, for what it's worth, look at my track record, bro. Tfou, Delk, you guys are always Aiden Ross. These are always the examples I bring up. You guys have made me look like a fucking genius. Tifu Aiden, shit like that makes me... You know what I mean?

It makes it a lot easier. To me, it was always obvious because I was always around that if you weren't the one behind the steering wheel, that it was going to tip off.

You know who said that to me, too? Not to continue because I know this I'm in a Banks Glaze session right now, which, by the way, I appreciate it. I appreciate this a lot, and I hope you guys know this and would vouch for this. I do not move for money. I do not move for followers, clout. As a matter of fact, these two things Most of the time make me feel very uncomfortable. What I appreciate more than anything is just the flowers and being appreciated by my peers and my friends. That's where you get out of it. And putting people on game and helping people. If I can help somebody make a million dollars, it doesn't matter if I have 10 bucks in my bank account. I'm like, that feeds me. It feeds my soul.

Banks could have probably got a percentage or something for what he did for us at the time when he put us on, but he didn't.

That's something to maybe revisit, huh?

No, it wasn't even That's the question, man.

Let's not talk about percentages with you.

I gave up on that conversation a long time ago.

What's going on there? To be honest with you guys, listen, to be honest with you, but this is the thing. Aiden's like, I want to join Phase. I want to join Faze. And Faze was in such a bad point that I literally told him, no, I won't allow that. I'll let you rock a Phase chain. You could sit in a Phase chair. You can show love. You're not joining this.

This is a single. That was a real convo you guys had? I thought that was just like... Yeah.

I lived with Aiden. We had that conversation many times.

But recently, or this was time ago.

No, this was a while ago. Okay. Now we have it under different contexts. Business shit. How can we make plays together?

What do you think made you- With you guys, I would preach in these meetings with the phase CEO and the Faze CEO.

Like, Yo, guys, my house, Come to my house. Put money into my house. My vision, what I'm doing right now is we own the Internet. If we can't offer you guys something, if we can add, there's no issue with splitting up money and everybody getting paid, everybody eating, as long as everybody's putting in the work and the effort, nobody's ever I'm not at that. If I think I can get 20 % increase in value from somebody at the cost of 10 %, that's what business is at the end of the day, right? And these guys just didn't see the vision. They didn't trust me. And to be fair, I'm a much different person now than I was then. I'm sober, almost two years. I'm fully off nicotine. All my bad habits, I'm trying to curve them all and take image. We talked a lot about this on our show. And, yeah, no, it's just not yet. What they said about it being live, if somebody senses somebody's jealous of somebody else, which definitely happened during the thing, the comms explode about it. You get called out on it, it gets clipped, it gets put under a magnifying glass, and it's like, Dude, don't be a hater.

Don't be a weirdo. And it keeps these kids honest. That's another thing about the stream shit.

That's interesting because you're getting real-time feedback as opposed to YouTube where we're doing it every week or less than every week.

I'm sure when you guys were going through your shit, I'm sure there were times where you guys were on camera together and you didn't necessarily want to be. And that's normal. You guys are brothers and you guys came up together, and that's life. Same with me and Rice, same with me and Alyssa. You know what I mean? But what we always had the luxury of, dude, if me and Alyssa's relationship was livestreamed, homie, I wouldn't be sitting here right now.

You might be more of a beauty, honestly.

That's actually a great idea. Imagine you get a degenerate type couple. If Bob had a live stream of him and his girl at all times.

You're like a little puppet. Dude, you You have a-Sit on my lap.

You have a finger nail painted.

Wait, we should clip. Go get your chrome hearts. I, before this podcast, took a 5'10.

Where's your chrome hearts?

She's taller than you. Smoke show.

And got your finger nails painted with her.

Yeah, I did. Okay. And That's why I do what I do. That's why you do what you do.

What do I do? Wake up in a fucking house.

Hype slam pigs.

Yeah, it's true. We're whatever. We're ski bros. 100%. Slam pigs?

Yeah. 100%. No, I love you.

Okay, we're going to go back to what I was going to I'm really sorry.

I was going to ask, what do you think made you take your foot off the gas back in the day? Was it the personal shit or was it just like...

I can't, again, move specifically just for money, or I could I have a about a follower. Love the supporters. You guys know what I mean when I say that. If I'm not having fun, right now I'm obsessed with this. I'm going to learn everything about it. I'm going to be glued to it nonstop, 24/7. I am hell-bent on being the best at it. If I'm in anything, whether it's partying, girls, trick-shotting. If I'm involved in something, if I don't think I have the ability to be the best at it, if I'm not 100% in, I'm out. I live like that in every aspect of my life, whether, again, it's drinking and being a bad kid or the productive stuff, too. It's my biggest strength, but also my biggest downfall. To answer your question, if I'm not in it, I'll disappear into a cave, not post on social media for a year and just hate it and just wait for an opportunity to fall in love with something again.

Do you think you underestimated how big of a role and how important your role was when you were bringing in other partners? Did you think that, Oh, I could trust these guys and I could step back? Definitely.

I still to this day have crazy imposter syndrome where I wake up and I'm like, Do I know what I'm talking about? Did I get lucky in this? This could all go away tomorrow. It could be done, whatever. And back then, you're a kid who knows nothing. And again, you have nobody in front of you to ask, to reference. So you're learning shit in real-time. And then you have a bunch of scumbag, like the guy who you guys were dealing with, managers who are 27, 28 years old who are whispering sweet nothings to you.

Well, there was another guy in the cloud house, too, right? Who? From Europe or some shit, too. Oh, yeah.

We can't say his name. No, yeah. But yeah, that guy stole all my shares. I only got my shares in phase reinstated right before we went public. Oh my God, that guy. Yeah, I do remember that. Dude, the fact that you guys met that guy is nuts.

He was coming for 50% of our shit, too.

No shit. No shit. Oh, on the low?

I mean, right?

That's insane.

I didn't even know that until right now. Do we know this guy? No. No, no. Nobody does. He's lucky, nobody does.

I want to ask you something. That's crazy. Going through the old phase and then assembling a new phase, what was the biggest takeaway? You knew you couldn't when assembling this new squad, you learned from the old phase.

Bend on. You knew what I could... Nonstarter, what I need to do. Yeah.

What changed? And we were like, This can't happen again or this has to happen.

Staying true to it and staying authentic to and not listening to anybody else but us. You know what I'm saying? We need to clear house. We need to fully reset, wipe the slate clean. And I'm done being told no. With all due respect, I want to trust myself in this vision, and we're going all in on it. If you don't with this vision, if you're not in line with this, respectfully, see you at the top. It's not for everybody. You know what I mean? Our team went from 120 people, burning six million dollars a month to now it's 10 members that That are front facing and 10 people on the back. And by the end of the year, we're going to be cash positive. It's just me and these boys. And another thing, too, it doesn't work unless these guys have a stake in the bigger vision, the bigger pie. These guys have to own phase. These guys have to be phase. The sidemen are the sidemen. Anp is ANP. You guys are this because it's yours. You know what I mean? It's inauthentic. It makes no sense. Let's pay you guys $100,000 a to pretend to fuck with this brand.

That's what Phase's model was for a very long time.

It just does. It seemed like no one was driving. I was going to the Phase warehouse there, and I was writing shows and stuff with some guys, but it seemed like no one was guiding the ship. Everyone was getting-There's 25 cooks in the kitchen.

And when we sit down and talk about what to do-Well, when money comes in, money does kill everything.

Everything. In terms of content-That's going to be the big conversation I have. Money kills everything. Yeah, everything.

Well, these kids, how much do they make it now? I mean, we could talk about it this month alone.

Yeah, so combined total. I don't want to talk about individuals, but combined total, they brought in 12 million.

That's absurd, bro.

In a month?

Yeah. Have they gotten paid yet?

I actually don't know how it works. I mean, that's from Twitch. I've never met.

I'll see the most driveway when those checks come through.

But that's the thing. I think that these guys pretend they're broke. I think that's the meta. I think that's the... Aiden Ross, love you to death. That kid is my favorite brother, and I'm so happy for That kid is a beautiful use case for what an incredible story looks like. Rags to riches, doing it all on your own, paving the way. But he caught that steak bag, $50 million, and his content changed a lot, and it's going to change a lot. You have a kid that young-But he's still hot, right? Of course. Aiden is the biggest thing. Yeah, hard to be relatable. Aiden created a whole thing. But Aiden, in my opinion, has more potential than anyone. I I think Aiden could be doing speed type numbers, could be doing Kai type productions and streams. Yeah, it's how... How did you... $50 million is like a retiring, I can call it, now I get to really do what I want type number. When you're that young and stuff and don't have the perspective.

It's just different, too. One thing I learned, too, is when we always talk about the merch numbers and stuff like that, too, I think when you're in that zone, you're not even really realizing what's going on. Now that I look back on it, I'm like, we didn't really even know what was going on. We did and we were so strategic, but at the same time, we also didn't know.

It's not normal, dude.

It's not normal. The magic of when you're not making money is just like...

Because you're hungry.

If you look back to our Europe trips or something, it's different, too. You have to eat, bro. Bro, you get an Airbnb and people are sleeping on the couch and shit and you're sharing a bed. Then when you get money, it's like, I'm not even taking a shot at you, but everyone wants first class or everyone needs their own room. That's not a shot at Stani. That's a shot at myself, even.

Yeah, you're grinding and doing everything at that moment when you don't have the money or you don't know if it's going to work. I think that's the big thing. You don't know if it's going to work. Yeah, wait.

It's not for sure yet.

Talking about that. I clip for them, by the way. They didn't make $12 million. They made a couple of million.

Yeah, we knew that. Going off what he was just saying, though, were you surprised or pissed off how many people were starting? Because you said earlier, a lot of people were saying, Phase is I'm not going to be able to come back. They're done. A lot of people counted you out. Was I pissed? And it seems like you came back and said, Yo, you guys...

Wasn't pissed at all because what that did was set the bar to literally zero. If I went 10%, I win. 20%, I win. We didn't go 100%. We went blasted through the roof. This shit's at 500% of what I expected it to be. And it's like, you guys make me look even better. You guys are making me look like a genius when really I'm a one-trick pony, half I'm a kid on the spectrum who likes to do drugs and.

Are you an internet wizard? You're like the dude.

I love you so much. You guys, too, man. Brad, too. Brad's done it all himself.

You guys are- Brad's been in the game for a minute.

For a long time. Very hyper successful. Brad's very smart with social media. By yourself. Yeah. Thank you, brother. I appreciate it. Your own thing. Thank you.

It's true.

I met you guys are- I met you guys in 2017. I already had the gym.

Yeah.

It's crazy. You guys started working. I remember, I'll never forget the first time I even met Steve. You brought him over there and he was like, I want to do a bong rip off the bench while he's doing the... It was crazy.

And these calls, how many times I've said, content IP, product IP. You guys, I reference Happy Dad. Your guys is merks shit in your come up and Happy Dad is I reference consistently. You guys have no idea how relevant your guys' story is in my life and my pitch and everything that I'm doing. It's like, this is how we turn this into a billion dollar company. It's content IP and product IP. For the remainder of 2024, the 2024 game plan was we're not worried about money. We're worried about reestablishing community and a real squad of people making real content, doing it the a great way.

All right, boys, you guys are seeing me in the gym. I'm always looking for healthy snacks, and I want to let you guys know about Bored Jerky. This is one of my favorite healthy snacks. Straight up. I eat this all the time. We got a bunch of different flavors, teriyaki, spicy fire. My favorite is peppered This is my go-to snack. I keep it in my backpack when I travel. Always on airplanes, I'm snacking on this. What I love about it is the macros are pretty fire. It's only got 2 grams of carbs per serving, 3 grams of fat, and then the whole bag has 32 grams of protein. You guys have seen me recently. I'm trying to stay in the gym, trying to stay in shape. When I'm always traveling in the airports and stuff like that, there's a bunch of garbage snacks with shitty macros. This is reliable for me. I know that it doesn't break up the barrel too much, and it's high in protein. I've always loved beef jerky, too, and this is literally the best beef jerky I've tried. If you don't believe me, try it for yourself. Thank me later.

Everyone that tries it, loves it. It is amazing quality beef jerky. It's available right now on amazon. Com. The reviews are going crazy. Everybody loves it. It is fire beef jerky. If you don't believe me, try it for yourself. Go to amazon. Com. Try out some boar jerky. Like I said, my favorite flavor is peppered just because the macros are fire. Keep the barrel in check. Protein up. Let's get back on the pot. How do you keep these kids on track and on a part of phase? Like the Tifu situation or some shit like that. That's shit I've dealt with, too. Do you ever get sick of managing people? It's awful.

It's actually awful. But as you do it for longer and longer. You guys would vouch that what I say, I mean. Tifu would, too. Tifu didn't have any issue with me. He had an issue with phase, which is understandable. Aiden, same way. My intentions are very, very pure, and all I want to do is help. And if we can break bread on it, whatever, that's up for me to be able to figure out. And for as much credit as you guys have given me and the internet's given me right now, these same kids, I got incredibly lucky with these kids. Max is a fucking superstar in the making. Honestly, he's a superstar right now. The kids down to sleep on the floor, on the couch, doesn't give a fuck. These kids are all down to fly. Economy, they don't care. The second that I see it start to veer off path, it's just about grabbing somebody and saying, letting them, reminding them, Yo, you're living in your dream come true right now. This is what you every single night for. Do not spit in the universe's face and disrespect this moment. Don't be a fly, cry, baby.

Don't be a fly, prima donna. Don't expect, you know what I mean, more than what's given to you. You know what I mean? You get what you earn and everybody holds their place and everybody keeps each other accountable. So that's your role, just big brother. I think so, yeah.

Reminding them that, smell the roses.

Qb, Bill Belichick, vision, what's next. You know what I mean?

I got to let's Can you speak to just the evolution of YouTubers and YouTubers making products? You saw recently, I think Mr. B, Logan, Lunchly, they got all the shit for making the product. What's your perspective of that?

Because obviously, as he seems to grow-I think it was a really poorly timed product launch. I think that, and again, I use prime as an example a lot. Prime is going to be studied for decades to come on what a 10 out of 10 launch of a product looks like. Logan Paul, KSI. They garner the attention of the entire Internet. The entire Internet, the entire world is tapped into this drama, this beef. They are physically fighting each other multiple times. This is a year long beef, years and years. And split right down the middle. Which side are you on? Who do you think is going to win? Who do you want to see win? And then someone comes out, victorious underdog story, KSI. Logan Paul gets humbled, which everyone wanted to see that. And then Logan Paul takes that as a humbling experience, puts his pride aside, daps up KSI, and says, Yo, let's go in a business together and drop a four Gatorade competitor. Let's take all this energy that we're putting toward each other, face forward, and give these guys a product. And that's exactly what they did. And it was launched at the peak of both of their individual success It's a master class.

It's a master class. It's a master class. It's a masterclass. It's a masterclass. And you guys, we talked about this. The Rona room, they showed you guys no love. It was Corona, make your own shit. You know what I mean? And you guys did it. It's like, that is the... You guys also crush it. Lunchly, Mr. Beast is wrapped up in this Chris Tyson. Mr. Beast, the entire time I've been on the internet, and you guys, too, has never received any hate or criticism because he's a great guy. Honestly, that's a whole other conversation. I don't think he deserves any of the shit he's getting right now. Maybe some, it's okay. But people are dogpiling and taking the views and playing the game, and you really see people's true colors.

Second, it becomes a trend to make content and people see it's getting views, they're going to keep doing it.

People pretend it's this moral thing to do and it's their duty to do it. But let's be honest, if this wasn't getting views, you wouldn't do it. You know what I mean? If you weren't hiding in a crowd of everyone hating you, you wouldn't do it because nobody has done it. But then Logan Paul, too, and KSI. Ksi is more on the outskirts, but like, Logan Paul is wrapped up in the coffee Zilla shit. They're just all dealing with their own shit right now, and then they launch a product like Lunchly, which I don't think is really that offensive, to be honest. I think people way overreacted to that, in my personal opinion.

I'm talking about the health benefits stuff.

Yeah, it's like-That's why I love that we're in alcohol because it's not very healthy. It's not healthy. People can't say shit, but they could do any product and they're going to get hate for it. If it's a healthy product, any YouTuber is going to get- Probably not necessarily healthy.

You really shouldn't probably drink in anything besides water at the end of the day.

I don't even understand the hate of the energy drink.

It's like, keep that same energy from Seiko and from the blaze.

It's just because those companies have existed for so long.

Exactly. It's socially acceptable. That's why casinos in Vegas, no one gives a fuck. Why do you want McDonald's? But steak is demonized and ran off. You know what I mean? It just doesn't make sense. But it's real. Mcdonald's, dude. These are companies and corporations and entities on some Illuminati shit that own planet Earth. They own this rock that we spend on the entire thing, and no one has anything to say about it. Some kids who created a life for themselves on an iPhone are They'll find the worst people ever. You know what I mean? I get holding people accountable, and this is probably going to get clipped, and I'm going to get shit for this, and people are going to not like what I'm saying, but it's like...

I don't know.

I think it's so whack to hit on anyone who's successful. I haven't even slept at that time. It's weird.

Finish.drug-free.i am drug-free. So shouldn't you be sleeping?

Caffeine, and I'm locked in, bro. It's been the last couple of days of the subathon. We just got through a pretty hectic weekend.

You're a beast. I'm just checking it on your sleep habits. No, I know.

It's bad. You guys know me. No nicotine? Me and you would always see each other, 4:00 AM in the kitchen making turkey sandwiches. Facts? Yeah. Late night.

How do you feel? Can I tell you my favorite thing? I'd come in the morning. So everyone would have Uber Eats, but then they'd like... We're talking like 300 people would order Uber Eats and just not even opened, just bags everywhere. I'm a fat little kid. I'm like, Bro, I'm coming upstairs, 4:00 AM, and I just pick up Chinese food, burgers, this, wings, go down, grab a ranch out of the fridge, and go to my room, eat all that shit, pass out.

That house was legendary. Insane.

I have the sign in my room.

How many people in the world get to live in a house like that?

I'm bummed I missed that.

That's a good era. That's a great era.

How did you get yourself involved in all this LA beef here.

Oh, yeah. This is good.

You got LA beef, Mister. I'll walk down Melrose naked.

Is that what- At the end of the day, I'm clip farming. I get it. The side of the Internet that these people live on. First of all, I don't even know who the fuck is mad at me. I've lived in LA for eight years. I love LA. You know how many people talk shit on LA? Miami's better, this and that. I'm ride or die for LA. La is literally my home. I love it here. And Aiden lived with me in LA. So I hear a half-ass conversation about Aiden's not good in LA. I call him. You know what I mean? People take it and just go crazy with it. I'm not for tripping on it. It's like, what can you do? Someone pulls up on me, what can I do? It's time. What's going on?

Wait, what do you mean?

I love that. Ready to go. Someone pulls up, blast me in the back of the head. It's time for me to go.

Is it that hate you're getting?

No.

It's got real street beef.

I'm exaggerating it. No, it's fine.

Are you farming it? It's fine.

At least if you get smoked, die in your Chrome hard. It's best.

Yeah. Oh, I might... Chrome hards' bulletproof vest. That's crazy. Bro, there you go. That's crazy. No, if I do die, I need to be buried in a chrome casket, and I need somebody to kill Steiny and throw him in the hole with me. That's what I want. That's my dying wish. All right, I'll go with you. No, I love to death. No, it's nothing serious. Listen, anybody I've offended, I love LA to death, and Aiden is just my little brother. It's that simple.

That house is wild, though.

Yeah, give us the craziest story or something. I know there's some we can't speak.

I know exactly what you guys just thought. We can't say that one, obviously, yet.

There's one Steve will do it story that we can't say now.

Steve knows it. When can we say it?

Probably when Happy Dead Sells.

That's fair. That makes sense.

Even three years after that, just to be safe.

You know how the The old TV shows would have reenactments?Oh, yeah.We have to do one. We have to fully do the whole thing. Who's going to place Steve? Lacy. Lacy just gets ripped and just place Steve.

What was your favorite moment of that?

The big fight.

What? The one where I ran on the table?

When you jumped off the front table, cracked somebody, an unnamed football player, knocked somebody the fuck out. Everyone's throwing hands. There's a full-blown world star. By the way, the fact that 2024, that happens, there's 25 angles of this on every corner of the Internet. I have a video of it on my phone. We might have to bust that out. I watched Jessie on top of a kitchen island kick somebody in the fucking bed. Sicko, literally.

Yeah, that was-You were now like that. No one would actually fight. Everyone would always talk about it. Then those guys are the tats. They're some rapper's friends.

They were like, Let's leave their names out of it, probably.

But they were like, Bro, I'll go get my gun and shit. We were like, Get the fuck out of our house.

It was Nija, you. It was fun.

I dragged one of them down all those stairs. No one's even watching, and I was probably only doing it because people were watching.

That was fun, though. That show was surreal for us coming from Canada, too. Uzi would just come to a party.

That, for me, I'm in LA for three months. I spend all of the money that I have to my name on this house with this vision of, I just got to get to LA and make it work.

No way.

I swear to God. Yeah. I had 15K to my name living in in that house to live off of. Yeah, take a shot. Fire. Yeah, that house wasn't cheap. You know what I mean? No. That was crazy. That was a lot. Rice comes in visits for a weekend. I go to find a target. I get a little R-shaped light, put it next to his bed, a little bath Basket with Ciroc and gummy bears and shit. Psyched out. Make sure the maid's making nice. Put one of the flower petals all over the bed. He comes, never leaves. That's step one. Boom. Alyssa Violet comes through the crib, trying to make a song with this kid about somebody, J. Paul, I've never heard of in my life. But here's this beautiful girl who's showing interest in me. What is my life? This is amazing. She becomes my girlfriend, you guys, et cetera, et cetera, summer, et cetera, et cetera, right?

Did you hook up the first time meeting her?

No, we hung out for the week that they did the song. She's over every day recording the song, the video, and we're hanging out talking. She starts to show me subtle little hints, sitting on my lap and telling me I'm cute and shit. And I'm running into rooms with the homies. Like, Is this real life? This girl who has more money than me, more followers than me, is way hotter than me, wants me. What is going on? So it's like, these are little wins that are like, oh, my God, my life is about to change forever type shit. 21 Savage. Then I gave her the best thing of her whole life, and it was over.

When I was hammered, you'd always walk by and be like, Really?

Bro, it was so funny.

It was my favorite thing you heard. You heard me? Dude, you always did that. That was your thing. Really? I think you did it when you were hammered. So you don't even know. Oh, yeah.

We were drinking a lot then, too.

We were ripping. We were drinking a lot.

Tell me sex stories and shit. It seems like the new phase is way more cleaned up and less degenerate than the old phase from what I've seen.

Yeah, to put it mildly. Like, holy shit. We were gutting a lot. We got Jason Leeen, ripping one shot of fantasy and balling his eyes out, thanking the whole world. It's insane, dude.

What was that one crib that you guys used to have? That's-flyborn. Yeah, that was crazy, bro.

The best house in LA.

That was the best.

The Lake. The Lake one? Yeah.

The parties there were wild.

The worst content house of all time, at least the phase rendition of it, but best house ever. There was a lake in the backyard and shit. Dude, if we had that house, that's...

No, Weed Lake was unreal, though.

No, dude, I had the sign above my TV in my bedroom.I made fun of that.I saw that. That is arch.

Wasn't that like Bieber's old house or something like that?It.

Was.i used to stay there. He stayed there, which is crazy. Full circle, Sammy and Johnny. That's crazy. Yes, but nobody really knew. Obviously, it wasn't going to be in our house. Hypehouse became a thing in that house after us. Tana moved in that house after us. Now it's a sober living.

That's hilarious, really.

Wow. What a timeline.

It's a sober living. Even the house got sick of the alcohol.

Someone tell me that.

Thank you for... You saved my ass that one day when I flooded the neighbours.Oh.

My God.You had them on the call. Honestly, not even me. I can't take care of that one. That's foosh all day.

No, you both saved me. He saved me the night not going to jail, but then I was losing my mind.How.

Do we fix it?

There was all the side boys in that house, too. Fouch, Mitch.Yeah.

They were like ghosts. Side characters.

Fuish would just come out when you knew it.

It was the best boys, though.

Poker Nights. Best boys. Nasty Poker Nights.

What did you do? You flooded something?

Yeah. These houses all looked identical. There are all these big glass houses. There's four of them. But if you don't know any better, it all just looks like one big house. It's football. You want to tell the story? You should tell the story.

I've said it. I want to hear your perspective. I saw this clip recently.

But I've just been yapping so much.

You went into the neighbors and flutter it. Or you thought it was your crib, right?

Yeah. Do you remember the night we were at a club or something? And then I blacked out.

Yes, and you went off on your own. You went to Hyde.

And then I got told that I was like-We went to Hyde, right?

Yeah, at Hyde. That was Jessie's go-to. You would get hammered and just dip every single time. You wanted to go off?

You went off of rampings and just disappeared.

That's why I don't drink.

I Where are you went in a truck? Am I making that up?

Yeah, I was in the back of a pickup truck.

The fact that I remember that is fucking insane. That shows how much of a core memory it is. It's crazy.

The next week, I went to other parties, and a bunch of people kept being like, Yeah, dude, you were at my house, and your shirt was off.

And he's like, Yeah, you're- Those nights are wild. We had a lot of those. But anyways, after that night, Jessie shows up at probably 6, 7 in the morning to the crib and walks into the house, which he thinks is our house, and goes up to the kitchen, which is all these houses look exactly the same as each other. So he goes up in the kitchen. Especially when you're black. Starts digging through the... Yes, of course.

Bro, chocolate cake.

Yeah. They're meeting everything. Eaten shit out of the fridge with his hands, going in the sink, around. He's got chocolate all over his mouth. His gut's hanging out, whatever. Easy. Well, back then.Turns on the sink.

You look good now, though.

You look fantastic, by the way. I think you clogged the sink and then passed it on the couch, and the sink overflowed into the kitchen. And then this guy, who, by the way, what the was this guy on? Living in the crib by himself, this is like a 60,000-dollar house, finds him on the couch and obviously freaks the fuck out and calls the cops. There's water everywhere. This was like, Oh, my God, I'm sorry. And foosh when the cops came I think was like, They were bringing you outside. He's like, Yo, that's where he lives here. Bro, I woke up to the phone, the cops.

Like, shotguns and shit. They thought it was a home invasion.

Talk about scary. Is that?

Insane. Insane.

That's what everybody- Where's Gamble? I've never actually... That guy, the next morning, hammered, bangs on my face door.

Police, open up.

Bro, I'm in my boxers in bed. Wake up, I swear in two seconds. I put on pants and a shirt like I'm going to prison. I put it all on, open the door. I'm like, Beat red. He goes, I'm with you.

What's up? That's insane.

I'm like, Dude, what the fuck? Do you know what I'm going through right now?

That was some trauma, probably. Oh my God.

That's ridiculous.

I still got excited from this shit.

You ever went to a ditty party? Honestly.

No. I sat outside.

You were definitely invited, right?

No, I sat outside of a ditty party one time, and they wouldn't let us in. So in this party, I'm watching the types of people that are walking in. It's like-How long ago was this? I'm with five girls and one homie, and we're good. We'll go to my house.

You went to a ditty party.

Technically, we had.

Yeah, probably.

What? When was that? A lot of people did.

I forgot.

This is the- Have's been a ditty ditty parties.

This is a crazy story, too. The first time we ever went to LA, we somehow got into a ditty party. I was like, 19. Justin Bieber was there.

Justin has that.

That's what they wanted. Kendall Jenner was there. I swear to God, we had a solid five-minute full conversation with P. Diddy, and everyone was around us watching. We were telling him about the coke prank. It was just us and him just talking.

Were you invited to the AP or not?

I didn't see anything bad at the time. Bro, now I think about it.

Remember when he was like, Yo, come give Diddy some love, and I hugged him?

He did say that. That's crazy.

You gave him a hug?

He asked for a hug. Because his bodyguard hit me in the throat because he went to go talk to him, and I was just following Kyle, and a bodyguard stopped you. Yeah, he hit me in the throat, and then I'm like, All right, dude, I'll walk away. And then Diddy's like, Is that your boy or something? It's like, Come give Diddy some love.

Yeah. I swear to God.

And I blew him for like...

What do you mean did I?

How long was the hug? Was it like a…

It was a weirdly long hug.

Was it sensual? It was weirdly long. Again, it's crazy. There's no video of this shit. It's wild.

And then they were filming, too.

That was like, here's a sitting on a paper. There's a video of the party. It shows the party and it shows Kendall Jenner, and I'm just at the front smoking a dart.

Can I ask you guys something? Feel free to tell me the honest God truth, but this is another thing I say a lot in just my day to day with friends and shit when people ask about the story and the come up in LA and stuff. 2016, 2017, 2018, Hollywood. Have you guys ever been a part of anything like that in your lives? No. That's peak existence, right?

Because it was all house parties.

In terms of a movie, this is unreal. I'm in a different world right now.

That was our era. There's an entourage era. That was sick, the '90s and 2000s. But then it was like, I'm so glad we got to experience that.

That's when content and everyone was starting to take off.

So you guys were. Oh, yes. Even thatInternet era.2016, double XL list with Uzi and Yadi and 21 Savage on it. In Kodak Black. Music, that SoundCloud era. Streetwear, it was F. Babe, Supreme. You know what I mean? All these things going at the same time. Vine, people turning into YouTubers, us doing our thing. People were flocking to LA, and shit was just ripping, dude. I swear, I don't know if I'm remembering it different or it's that nostalgic effect, but I swear it was, you can wake up at any point in the day, find some crazy shit to go do.

And it's not like that anymore?

Dude, hell no, bro. I don't think it's like that anymore, anywhere.

Not even just things to do. It was like you'd go for five minutes to a crazy ranger and be like, This is dust.

Monkeys, let's go hit their own Mouths and shit. Diddy, come give Diddy some look. That shit would happen every day. Like, You'll never guess what happened. I know. That happens to you today, and it's the craziest thing that happened to you all year.

I think it was because of the blend of social media in Hollywood. That was the first time really being like, Oh, there's something here. And they started to recognize that. And then the social media people were finding themselves in that circle.

It was the explosion. It was that content explosion. What people know, it was the building blocks and the foundation of what we know internet culture to be today. Yeah, exactly. How music is and how fun. You know what I mean? It's crazy.

What do you think about the nightlife now? It's pretty shitty, huh?

I think nightlife in general is dog shit. Yeah, it just isn't the same. I think nightlife in general is a joke. I think sign and bottle service is so played out. Stop doing that. If you're building a club and your goal is to make your spot the cool spot, if you're filming yourself with a sign and bottles coming out, you're a clown. If you're paying 20, 30, 40 bands to sit at a table with a bunch of sixes, streets.

Once they allowed everyone to be able to pay and do it, it became like, oh, it's not.

It's just everyone now everyone's sitting around. Now I'm sober, so I have this whole different perspective. I could have fun alone in a closet with my first left hand if I'm. Ripping, ripping. But now I'm looking at shit for what it is, and it's like, you look around, no one's dancing. No one has It's a personality. Every sign comes out, it has an at symbol, and then they're... Dude, no one gives a about your Instagram, homie.

I'll tell you what, and this is just when I lived in Miami, when we used to go out there. Bro, people dance, chicks, people have fun.

Miami's sick.

But it's because it's all a Latina. It's a different culture.

It is.

Here, when we-It's pretty dark, though. I'll see you it out, and it's just like, Bro, this sucks. It's awful.

But no, I don't do any of that anymore. It's loungey. I put a collection of the horse race thing that just happened, and then my buddy Nikolai Marciano, family owns guests, guests Jeans, kid throws some of the best parties of all time in LA, and he's still got it.

But you can still go to clubs and party even if you're not drinking, right?

Now I can. I couldn't for the first three, four months. I was sober. No. I walk in. It could be the coolest thing ever, and I can't.

I never could figure that out.

I just can't. For me, AA and just therapy, general therapy, changed my whole life. I worked really hard to retain all the best parts of me. Because for me, I don't know about you, speaking for myself, the hardest part about getting sober, I never have physical addictions to shit. I wasn't boozing alone. It wasn't that dark. I wasn't like, ripping lines alone. It's community shit. But when I'm doing it, we're doing it. You know what I mean? If I'm ripping, I'm ripping the hardest. No one's out doing it.

Yeah.

Pink shit all over my face. Whip it, it's going nuts.

You're either 100% in, 100% Or 100% out. Exactly. I think you and me are similar. I think a lot of creators are that way anyway.

Yeah, no, it's just because we're so extreme. It's just such an extreme.

Because are you like that with diets? Are you like that with everything?

Yes, bro. Everything works. Relationships, everything.

You're in or you're out.

That's it. It's also the fact you don't have to wake up and go to the office the next day.

Yeah. When you're your own boss, it's tough. It's scary, right? No, it's insane.

You probably have something, but is there any crazy IRL or stream that you want to do or want the guys to do that you think would break the internet that you haven't done yet?

I remember pitching Aiden on the idea of, look at where YouTube is at right now. The level of production your guys and shit is, the level of production, someone like Airek or MrBeast is spending millions of dollars on a YouTube video. If you told anyone that that's what YouTube would look like now, 10 years ago, they would laugh at you and tell you you're insane. Production slowly but surely. You know what I mean?

And then it's not a studio doing it.

No, it's him.

Somebody built a YouTube channel.

But he's pulling in 50 to 100 million views a video, probably even more. Maybe I'm getting that wrong, but it's working, right? Twitch and livestreaming is so far behind in terms of production value that it's only a matter of time Before. If there's a show as big as Oprah's show or Ellen's show or The Late Night show, all these shows that are super big and very hyper-relevant pop culture, are these shows going to spawn on TV? Are they going to become things on YouTube? Youtube right now, to me, is the silent. It's a lot more quiet than live streaming. Live streaming is every other piece of media. It's podcasts and live streaming. You guys got in the podcast shit at the perfect time.

No, I think that that's also because not every YouTube. Youtube is once a week when you're live streaming and it's daily. There's just too much content out there.Pumping.Yeah. It's just you're clipping that up. There's so much shit out there. So you can't compete with that if you're putting up a link on YouTube once a week.

But also, too, it's like the YouTube video is there. You can go watch it anytime. So something about the fleeting content of live. Someone goes live for eight hours. Fuck, I missed it. What happened? And you start looking for the clips. It's addicting, man. When I go on stream and there's clips of me, that's why I didn't sleep last night. We did the award ceremony. I went home, and I couldn't look at chats or Twitter while I was here because I wanted to just... You know what I mean? You go home and you just search your name, and you look in and see what the columns are saying, and you read all. It's addicting, bro. It's crazy.

It's insane. Yeah, the streamers are massive now.

It's a whole new meta.

Like, Kai Sonat 2. My God, I've been watching this.

The NBA shit, bro. Have you watched our scene clips?

It's insane.

He started a whole league.

It's funny. How much is that production value is, though? It's a lot. But what Kai is doing is exactly the Mr. Beast method and model. And Kai is going to be here forever. Oh, forever. Kai is a Logan Paul, KSI, Mr. Beast type guy. Book it, mark it. If that's not the outcome of how this plays out.

No, there's not much. It's starting to happen, though. They're putting bigger money into production for it.

Kai is spending a lot of his money on his content. When somebody is willing to do that, you know it's over. It's a wrap. You take that money and spend it on the same shit. That's business 101.

I made a million-dollar trailer for one of his streams that he was going to do.

The Mr. Beast, the fourth of July, the fake room. We low-key ripped the room idea from them with the G-Fuel shit. We did our first G-Fuel production in the old Phase House and picked up the Phase House. And Ky and Mr. Beast did it weeks earlier for their fourth of July shit. Ky is like... He's like a you guys. He's like a Logan. He's like a Mr. Beast. He is the guy. He is streaming. You know what I mean? Speed might as well be a alien. That kid's not real. If I didn't physically touch him and meet him and he stayed at our house, I I wouldn't believe he's a real human. I'd think it was some government CIA project gone right.

And he's grinding. He's doing it right, too. He's hitting different countries worldwide. He's building fan bases all across the world.

Never before has somebody done what he's doing. I know. Speed's model is very Very, very simple, but more effective than any other I've ever seen in my life. His GOAT, his North Star, his hero is Cristiano Ronaldo, the biggest name on planet Earth by a lot. That's his end game is to meet him and be embraced by him and collaborate with him. It's like how... What's a good example? Lebron James for Ky. But LeBron James is big in North America. You know what I mean? Yeah. Cristiano Ronaldo is big. Well, all over the world. He's big worldwide. Of course he is. But you know-Yeah, I know what you're saying. They're different.

The soccer shit's different.

They're different. Dude, if LeBron James makes a YouTube channel tomorrow, he's not getting 50 million subscribers in a day like fucking Ronaldo did. You guys saw that? Yeah.

That is how much of that do you credit speed?

It's definitely mutually beneficial. Ronaldo and his team are not complaining about how big of a fan speed is. It's amazing. But don't get it twisted. As big as speed is, Ronaldo is... Ronaldo flipped him in subscribers in a day.

Wait, how many does he have?

I don't know. I threw a number out there. Fifty. It could be wrong. I have no idea.

But it's at least 30.

I know he flipped speed very quickly.

He just created a YouTube channel?

Do you find it interesting? What was it?

It's retarded.

No, it's over 30 million.

No, it's not the content is retarded, but it's insane.

63.5. Do you guys...

How many videos?

A lot.

Oh, a lot?

Yeah, it says 53, but I don't know how many.

Isn't it? That'd be sick. It's like one video. Do you guys find it interesting now that Tom braided has a YouTube channel?

How many subscribers? Tom braided is my goat.

I don't want to throw shade, but his channel is tanking.

Dude, because who's watching Tom Brady's YouTube videos? I'm not, and he's my hero. I have a tattoo of him on his eyes.

What do you think the difference is?

The difference is just the For example, global. Speed's model, he goes to a country, he finds something that everybody in the country loves, whether it's a dish, a cuisine, a sport, cricket. You think Speed's watching cricket games? He could be. It could be wrong. But he's in the stand screaming at cricket matches. Everyone around him is looking at him like this big-He's also just a savage, too, right? Yeah. No, he's amazing in content. Amazing. This kid jumped over two flambles. I don't understand. He put his life at risk when he's up. I don't understand that. He's going to be a billionaire.

He doesn't give a-Jumping over the cars is... I don't get in touch with him.

In easy fides. He's a sicko. That kid's... How old is he? That kid might be the biggest to ever do it ever. I think he's like 21. Yeah, 20. Speed might be, unironically, the Cristiano Ronaldo of content. That's my take on some psycho shit. I think if Speed did a big YouTube production, it would pull Mr. Beast's numbers. Mr. Beast, if he put... You know what I mean?

He recently got a million plus viewers at one time concurrently on YouTube.

That's ridiculous.

That's absurd. When he was in, I think he was in Thailand or something like that. It's casual.

How is that not the front page of every news article on the planet? That is ridiculous, bro. He's screaming at cricket games, and it's like, now he just won over the entire country of Indonesia. They are all talking about him. Who goes to Indonesia and makes these big spectacles and events? Nobody else is doing that. People see us in Hollywood, you know what I mean? It's like, Oh, shit. Can I get a picture? These people see speed while you're on the street. They're chasing them, ripping in a shirt. They don't give a fuck. This is the only time they've ever seen anybody from the Internet. It's like, damn.

That's crazy. It's really the community with streaming. It's bizarre. It's so personal.

Remember when we did pranks and then our audience, they watched our videos, it's whatever, but we added vlog, and then they were like, die hard?

Yeah.

I wonder if streaming is just like, they know every... They know how you react to things. It's just the meta. They know everything about you.

Remember at the beginning of this? It's the intimate connection that you build with somebody.

They think they're friends with the guy.

I always said it. I've always had a really-They know you, yeah. I've always had a good ability to sell shit and turn shit over. Obviously, you guys with merchandise is unmatched. You guys did more than anyone has ever done. Broke records and still hold records for that shit. And it's because you guys timed it right, dropped it the right way. But also, you built this intimate connection with your fans. They really cared about you guys, and they saw. You let them in. For what it was. These guys are getting millions of views, and they're broke. That's not right. We're going to buy this hoodie. We're going to buy this.

You know what I mean? Do you think that there's ever a future? I guess talking to everybody, that YouTube is going to start to really decline because the streaming is becoming so... Who knows?

No, YouTube is the new TV. Youtube is not going anywhere.

Youtube is the new-No, go ahead.

I was just going to say-I think it's just coming more and more commercialized.

A lot of the content becomes repurposed. So streaming seems like it's the new meta as far as the front facing where you shoot content. And content still lives and still does incredibly well that's taken from the streams and put on YouTube. It still crushes. I don't think YouTube is going anywhere ever.

Also, people love to be a part of the flow up, too, of things. People get really excited when things are on a... You guys know all about it. It's momentum, right? So that's got to also probably play a role into it where YouTube has been around forever. Youtube has been the biggest media platform on the internet for a long time. And now this live streaming thing is coming up and taking over. And everybody who's been doing this forever is now people are hyper engaged. Bro, I've been on the internet. You guys have on the internet forever. I never watched a stream. I was never engaged. I didn't understand it. And now I'm addicted to learning everything that I can about it, and I watch it nonstop. If I'm not watching a live stream, I'm watching clips.

If I'm at home-So that's where you're consuming the most? It's live streams.

By a mile.

And not just for work and studying it?

Well, a lot because you're involved in the business.

But I would like to think that I would anyways because I can't force myself to watch content. You know what I mean?

But you said earlier how it's background noise. Dude, I was gaming the other day. I just pulled my phone up and put an agent stream on in the back. It's secondary because it's just on for four hours.

You can experience the content in that way or be hyper-engaged where you're part of the flow. You're interacting live. It's both.

It's wild. But clips kept... Everything went from shorter, shorter, shorter form all the way to TikTok where attention span shit. My theory is that then it's just there's nothing more It's the unknown. It's like, I'm going to watch this. Everyone else is watching it. It's not a clip. It's not a video. It's not an edit. It's like...

Anything could happen.I.

Don't know what's going to happen.Anything could happen.

It's insane.

Do you ever miss your blog or your podcast? Are you streaming or do you like this Sideway more?

I've always liked this sideways more. I've always liked being in the background and chiming in. My relationship with this content is exactly what I would have always dreamed it to be. I call in and the chat spam's W boss call, and I'm like, put these kids on game. I'll spit a 10-minute bit about some bullshit and hang up or crack a joke or make a tweet. I'm all over Twitter, and I engage that way. I'm last at the ceremony. That's another thing, too. We did this live ceremony thing last night. This is how I know. Tell me no. But when your friends from home, girls and shit, are texting you about content that you're in, you know shit's hot.

That's when you know it's been a long time.

That's when you know it's piping hot. The amount of time of text I got That these people had to have been watching live because it was immediately as I'm talking, I'm making this speech. I made a pretty emotional speech about where we were a year and a half ago versus now, and my phone lights up.

Girls, friends I grew up with, kids that are in music.

I'm getting DMs from designers who I just like. I like what they make. I put one on my story today, my Instagram story. This kid sent me a big long paragraph about how I've been watching you forever. You're an inspiration to me. I just watched your clip and cried. Thank you for being you. Never for me to change. I've been following this kid for two years. I had no idea who even knew who the guy was. That's trippy. You know what I mean? That's how you know shit's piping hot.

It's better data than even view count, anything. It's like, why are my five homies from back home telling me this video was jokes?

Talk about data, subscribers, even view count. All of it is second to hours watched and time spent watching. The What is it called? Watch time on a YouTube video? That directly obviously contributes to whether a video does very well or very bad. If a video has 50 % watch time versus 10 %, it's going viral. A video has 80 % watch time, it's going viral.

I need any platform now, too.

Twitch, it's hours watched. And the boys, this subathon, again, six people, 30 days, 24/7, amassed 35 million hours watched of their content in this last month. That's over a million hours daily. Hours daily. Bro, if the human race spent 35 million hours on trying to cure cancer or world hunger, we'd probably be steps closer to that chance. Dude, you can't conceptualize what that number is.

It's an insane metric for sure.

It's insane.

Who reached out to you? Your first big reach out like, Yo, dude, you're killing it.

Yadi Shon, Mad Love, Vert, Uzi, Was there anyone where you had that first person show you love, where you're like, Wow, this is lit? Back in the day? Yeah. I do have a story. Me, Mike Malak are at a Caisson. Audely enough, Caisson is in phase now. We're at a Caisson party, and it's a Kylie Jenner, Stasi Baby Halloween Party. This is a movie. This is one of those nights where it's like, this is not real life. This is crazy. Me and Mike Malak are standing in line for the bathroom, and David Dobrick's whole squad there. He's not there, but everyone's in the line for the bathroom. This is like an hour or so into the party, and down the stairwell, right by the bathroom, walks Drake. He just walks, and he walks past us. He does a little double take at the line, and he feels Lines. It's straight up to me, daps me up, gives me a two-second call. How you've been living? Good. Cool. Bet. Keep it cool. Walks away. Mike Milleks pinching me. All the David Dobrick guys are like, Your homie's a Drake like that? I'm like, Yeah, I'm always like, That's my boy.

Never met him a day in my life, never knew that guy, knew who the fk guy was. That was crazy for me.

Drake watches everything. He knows you.

That guy has his finger attached to the pulse. Drake is one of the most impressive human beings I've ever met in my life. It's crazy.

If he knows 905 shooter, he's.

That guy, dude, it's beyond that. He'll be dropping one-liners, bars where you're like, Oh, you're a sicko. You're sick with it. He'll He sees this shit. He sees all of it, bro. Yeah.

Are you cool with Drake? Could you text Drake?

I could DM him.

This is the king of the six, bro.

No, I know. It's pretty sick. It's sick that that was your guy, too.

Yeah. That was the guy you look up to. Canada dude. Drake showed everyone in Toronto as possible. Of course. Yeah, facts. It's crazy.

It's amazing.

Is there anyone now in the recent come up that...

Showing love. A lot of people that I look up to in business and stuff, people who I really respect their opinion. Even just little side comments like, Mr. Beast came to the warehouse one time, and this is at Faze's lowest. That guy is a savant.He used to be at the parties, too.He can glance over and spend 10 seconds catching a vibe and know, Yeah, this is awful. And that's what his vibe was with Faze. I knew that super embarrassed about it. But he sidebarred me and was like, Dude, it's up to you. This works if you want it to work. It starts and stops with you. And when people give you that level of credit, it's like, whoa. You know what I mean?

That's when you are your lowest, too?

Yeah, by far.

Yeah, that's huge, bro. When people are going to rock with you when you're down bad.

How's Stiney's wheels been in LA?

Compared to who?

Just compared to himself.

He's doing what he can.

Every time you see me out, you see me with a group of girls. We run into each other at keys. Nice guy. I got always got a squad with me. Piglets. Damn. At least I'm getting laid. At least I'm getting laid, my boy. I'm just kidding. Look at those. Clean Not no bullshit on there.

Small mind.

No way. Speaking of gooning, who's your go-to? Who's your favorite person? Favorite person?

I don't really watch stars.

Male. The hell? No, I'm kidding.

Yo, are you good? Who's your favorite male?

Not male, but female.

I love- Male.

I've been going through a Savannah Bon phase.

Who's that? What's she look like?

She's like a white Australian Oh, my God.

Who is she? What's her name?

Banks probably slammed her.

No, I have quite a few people on the roster. I love all of them. You guys are all amazing. My mom was a stripper. She had me when I was young. It's a whole thing. I've been dealing with that trauma my whole life. But something about ex-workers, I bond with them in a different way and really have human conversations with these people. I know it sounds weird, but it's very true. But one that I've never met that I follow that doesn't follow me back, doesn't show me an attention, which makes me probably even more obsessed with her. I don't know what her name is. She's British. There was just a clip that went viral of her and another girl showing a bunch of dudes feet. They were about to get I don't know.

I saw that clip. She's British.

I don't know who she is.

I saw that clip, too.

I've been following her for a second, and I didn't know who the fuck shoot, whatever. But then that clip started going viral on my timeline. I forget what her name is, though. See, if there was a chat, live chat, we could ask Chad. He's spamming it right now. He'd know it right away.

You feel like with a guy like you, that gets late so much, you wouldn't need to watch all this.

I don't watch all this, you freak.

You talked about gooning 25 tabs, if I'm misquoting.

Once in a while, you go on a bender, you go on a little, you know what I mean? I don't have No, I'm not doing drugs anymore.

Sometimes you got to hit a date. Bro, 100%. No matter how much you're feeling, nothing slaps like a dick sometimes.

Also sometimes. Stop watching. Tell me... Stop, stop, stop. I tried to stop. Everybody stopped.

But you know when you're a good girl for a while, sometimes you're like, I just want to...

Ready? I've done What's that? Let me paint the scenario real quick. It's 11:00 PM. Your phone is right there. Your dick is in your hand. You're texting out, Yo, what's you doing? You up to your little roster of people, whatever. You land one, right? You get, I'm not doing anything, whatever. You want to come cuddle, maybe watch a movie? Yeah, sure. You're going to send me an Uber, and then you make that fucking game time decision. You go, You know what? I could just-I want this girl to come here. I know. I pipe her for 15 minutes, and then I got to hang with her for the next 12 hours. She's got to sleep over. Or do I just bust one out, go crazy?

I'm going to tell you what, to send the Uber-Which one?

How many times have you all been in this scenario?

Yeah, but to send me the Uber- You always appreciate when you pick the goon.

You're like, Thank God, man.

He takes to send the Uber too personally. I was me. He's like, They're using me and shit.

To send the Uber is like, then it gets a turn off, in my opinion.

That's just a gentleman.

I feel like I most appreciate it a little bit.

Uber? It's like that for you?

He's just like, Yo, come over.

Does he make any bread? Uber?

I'm funny you brought that up because we're trying to figure some things out. I don't have it like you and all these other guys making whatever, 12 million in one month.

You're a superstar. You'll figure it out. Okay, thanks, bro. But Uber's where I was calling girls Uber's when I was broke.

I don't take it as a money thing. It's the principle of like, yo, you have to basically get me over there and you got to take care of.

Wait, wait.

Yeah, no shit.

It's Uber. It's like $45.

Okay, you're not doing it.Send an Uber?Of course you are. You think Brad's doing that?

No Well, I was also going to add- I'm not Ubering anyone, by the way.

But also, I'm like- That's crazy. That's what I'm saying. You're not Ubering nobody. No, I'm not Ubering nobody. I won't take a girl down to Rodeo and buy her bags and shit. That's cringe. I won't buy a bitch. That's what Stani will do. I won't fly girls out. I won't do that. But Ubering Shelter, food. What else?

You take a girl down to Rodeo.

You're buying it for weeks. If you take a girl on a trip, you're paying for the hotel, you're paying for the stay. The day-to-day, what I need to survive type shit, shelter, food, transportation, men pay for that, in my opinion. I've always wanted that. In Yeah, I agree with that. Since I was a shit.

But the late night situation, you haven't learned to just be done and then leave. You can't do the done and then leave.

Some people, sometimes you can.

Brad's a businessman.

Sometimes you can.

I'm just saying, historically, I don't do this anymore.

You're the guy like, You know why you're here.

Well, we both know why they're there, which is the same situation.

Sometimes you can. It depends on... It's case-to-case.

When you said that, I was like, What? Just be like, Yeah, early day tomorrow.

Sometimes. Oh, no, dude. Not peers, but my assistant Before him, Brandon. You guys remember Brandon, Dalton? Or no, that was after your time?

I think so.

His job exclusively was to wake me up at 9:00, 10:00 in the morning and panic. Dude, we have the really important meeting in 15 minutes. That's a classic. Wake the fuck up. Oh, shit. I run in the shower. Babe, I'm sorry. Here, put your address. You slip her the phone. Here we go again. You know what I mean? You get all dressed for the day. You shower, brush your teeth. You walk her out, kiss her on the forehead, send her home, and then you Lock back inside, lock the door, take off all your clothes, and go back to sleep. Oh, yeah. Yo, Savage. That, Brandon. That's a classic. We have a meeting. 3 AM, Brandon, we have a meeting at 9:30.

If you had to make a prediction 10 years from now, what do you think is the biggest thing in the internet world It's different.

I think that people, that there will be a shift in balance between how much people spend in the digital world as opposed to the real world. I think it's already a battle. When you look at screen time, when you put on those headsets and you have an avatar, You could be anything you want. Dude, most people don't love who they are. Most people would rather be something else.

Yeah, 20 years from now, it's going to be something.

Ready Player One, bro. If you've never seen the movie Ready Player One, go watch that movie. That is what they're doing.

They live in a I'm in a park, but I'm a golden goose in the game.

Anybody know when that book came out? Because it was a book first, and I heard the book's nuts. No, I didn't even know that. But it was way before the movie. I actually think what you said about GTA is true.

People are going to start spending money and run businesses in GTA. I swear I'll see money in the air. That's a true-I'm so glad you brought this up because this is a crypto conversation.

Grand Theft Auto, how much money have they spent on it? It's like... Crazy money. Hundreds of millions, if not billions on the game they spent, right? Over the course of the last four decades, they've been building this game for a decade. Would it surprise you guys for Grand Theft Auto to release and launch their own marketplace where you can buy goods, shop, trade these items amongst each other? Would that surprise you at all? It's probably how it's going to work, right? Would it surprise you if you could physically buy a house in Grand Theft Auto? With money, you take money, V-bucks.

And it could go up in value?

Yes, and it's tradable. Cs:go, why CS:GOs have real-world value? Why there are skins in CS:GO that are worth quite literally millions of dollars. That's what the market says that they're worth is because I can own it and trade it to you, freely. So that establishes a market, and it's all about demand versus the supply, right? You have a rich Prince in India who plays CS:GO every day. Money is nothing to him. He'll go buy the rarest skin in the game for a million dollars. It's nothing. And we'll run around with it, and he's that guy, right? For the flex. It's just like how everybody lives in the real world. The only difference is way more people see it. You're wearing a Tiffany Paddock, maybe 10 people really see it that day. It's a fucking whatever. That's such a good point. $4 million dollar watch. You're running around in a video game with the rarest skin. You're having a hundred thousand profile visits a day. You're talking about flex culture. I'm that guy. Come on, man. I agree. If GTA were to release a server, a main... This is the world. Everybody's welcome to join this.

It costs $10 a month. This would be nuts. You are taxed $10 a month to be a part of this world. Rockstar Games takes $5, and then the other five gets put into a liquidity pool to support a Grand Theft Auto token, a coin.An economy.That is the currency in the game that establishes what everything is valued at. You can invest in that token early, play the game early, buy real estate early. Brother, it's going to take something like a G. I'm not saying this is what GTA is doing, but would it surprise you? No, bro.

I think they can't call a Grand Theft Auto.

If GTA created their own media platform, would it surprise you? No. If you could watch videos and listen to music and artists started popping up. Brands. If I went and did a pop-up for Phase Merch, digital Phase Merch, and 100,000 kids showed up to this pop-up to stand in line, would that surprise you? No. No.

Imagine in the game, too.

That's what the future looks like in my mind. I agree.

But imagine in the game, it's like, you could go to Phase Banks house and you actually have to buy that house, buy your Wix.

Or if you're a drug dealer in the game, you're really stacking bread. You can redeem that, swap it over for real bread. But there are people who-No, no one's going to buy drugs in GTA.

You're not going to feel the effects.

No, they do. Have you ever played GTA? You You break and you start like, Dude, it's all RP. These kids spend eight hours a day. Kids will go and sit and work at McDonald's all day. Hey, can I take your order? It's insane. Yeah. No, but Ikea just did some of the Roblox.

Little A little healthier?

Yeah.

Well, Banks, you know what I was thinking is you said something about people are going to be spending more money in a game. It'll become more natural to do that. I always think back to-It already is, brother.10, 15 years ago. Remember when buying something online and asking for your dad's credit card to buy it was sketchy? It's sketchy. He's like, Oh, I'm not giving you my information, all this. Now think about just in a 24-hour day for all of us, how many Amazon this? How many things we buy? We don't even think about it's one click. In the game, owning real estate, owning a car, owning this, owning a watch. I can totally see that.

It sounds crazy, right? Until it isn't, right?

Or you said diversifying your portfolio. It'll be like, you'll have a friend or you'll hear on the news that this guy made 60% because he bought a house a year ago on the game, and then people get into it.

Rockstar Games, I would love nothing more than to sit with you guys and talk forever about this shit. So anybody over there that wants to talk, you guys don't need to pay me shit. I don't need anything from you. I would love to talk about this. I think it's the future. Or anybody, really.

I think it's the future. I think it's like, bro, you got to pay for the Urus and GTA, and you want to flex that. You are going... Someone's going to do it. People are going to start doing that if they charge that.

As you pull up on someone and really GTA steal that bitch, and now it's yours. And you go to jail or get killed. You know what I mean?

See, I don't think they would call it Grand Theft Auto. I think they would make it bigger. Call it The World or something. Call it like...

This shit's been happening. What's that game that everyone plays with a little... It's pixelated. Minecraft. Runescape.

Yeah, RuneScape. It's been going on for... It's already been going on.

People have had rare items in RuneScape. They get lured out to the wild wilderness or whatever. They get merkt. How about MapleStory? And someone steals all their shit. You know what I mean? It's like-MapleStory? I've heard of that before. That was time ago. I think the Canadian twins used to play that. Habo Hotel, all that shit. This is nothing new, by the way. Also, everyone who thinks that this shit's a scam. Digital real estate is a thing. You own @kyle on Instagram.

Not anymore.

Okay, well.

Someone ripped it from me.

Does @Kyle on Instagram hold any intrinsic Is there value? Is there value to that? Yeah. How much would you say is that roughly? How much would you pay for?

Why don't you ask for money, ask for how much you pay for that.

How much did you pay for it? 60k.

60k for it. You paid for a digital thing that doesn't exist. The feedback I always see is like, no one's going to buy that. It's not real. You're fired. You idiot. What is that, Kyle? What is that? It's a little...

It's like having a nice car. Guys, it's pixels on a screen.

It's the same shit.

I would never do it.

It's pixels on a screen. It's status. I mean, bro. It's status. It's I'm Kyle. I'm him. That's an EDo thing.

This is how dot com started. The same shit.

Yes, brother.

The same exact thing.

You don't think that there was a conversation that was like, I'm going to buy this domain name?

Well, that's what happened. You're going to spend millions of dollars.

You found so much money.

You found so much money. You got a job. People made so much money buying domains and selling domains. People still to this day.

We could really sit here and talk about this all day long. And if we did it, we'd probably elevate. You know what I mean? It would probably increase the The rate at which we're moving.

That's what was attractive about LA is that back home, you couldn't talk about this shit or make a Vine video or do this. No one wanted to talk about it.

Like the dreamer energy. Like that delusional... Dude, the bitch at the barista at Starbucks has a bikini line. Everyone here is doing something or has a bigger idea about what they want to be or do. I don't know. I swear by LA, I appreciate you guys being a part of the fucking whole thing more than you ever know.

We appreciate you, too, always.

And I know that you guys do, and I love you for that. Just know, anytime I talk about you guys, I love taking credit. I love saying I was right. I love that shit. No, you deserve a lot of credit. It's what I think I deserve a lot of credit. You guys have never shined away from giving me credit or flowers, and I appreciate that more than you ever know. All jokes are sad. I love you to death. Yeah, I love it, too. You wouldn't have the type of relationship we do if I didn't. You're awesome, too, and I'm glad that we got to do that podcast before. I got to talk my shit. I got to get called in in the comments, and I got to say, Fuck you. It's I don't do very many podcasts. I don't love content. You guys are family. I could never not do this. I'm glad we waited until now. 100% okay. Because they've been asking for this one forever since the thing started. And the fact that you two are sitting right here and we're sitting in the subathon house like this shit. It's a special moment.

We're going to see clips and reference this show 10 years from now. This is our life. This is a core memory.

Let's go.Thank you, bro.Doctor Banks.I.

Love you guys. You guys are the goals.Let's go.

Ready?.

Bro. You guys are the best of you, bro. You, too. Always. You, too.