Transcript of From Homeless to Tequila Mogul | Metta Risdal DSH #1215
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See I think it's a great way to start when you're running a company and also to do every aspect of the business when you run a company, to not just be doing what you want to do, but to actually grind it out in every field. It would go probably twice a month, even for six months before I even could get a meeting with them. It's pretty competitive. So, yeah, a small brand like me, it's hard sometimes to get these meetings.
All right, guys. Got Metta here today from You and I Tequila. Brought a lovely bottle. Thanks for coming on. Thank you.
Thank you for having me, Sean. Absolutely. Excited to be in Vegas.
Tequila is my favorite drink.
That's my favorite, too. Tequila and red wine. That's all I drink. Yeah.
Red wine is not bad, too.
Do you drink that at all also?
Once in a while, yeah. I need to find a good brand, though, for wine.
But you're close to, at least to, California, the good California Caps and stuff. But yeah, I feel better I wish I actually didn't love red wine, which I do. But I feel better when I stick to tequila, and especially my tequila that is organic and just so smooth. I just love sipping it.
Yeah. Wine gives me headaches sometimes, actually.
Yeah. You definitely wake up with a little bit of more groggy with wine, any wine. I feel champagne, too, for sure.
Oh, champagne messes me up.
Too much sugar.
Sugar, yeah. What makes this so special? It's organic, you said?
It's organic. There's no pesticides, there's no additives. I would say that's the main difference because a lot of them do have that in it now. Then this is the Añejo, which is aged for two years. It's aged longer. Then I use both new and vintage barrels. Just getting the blend of that. It's just truly a unique product and a little oaky, but not too oaky. Honestly, I just sipping it neat or on a big ice cube or with an orange twist And even making an old fashioned, I used to be a bartender. That's how I got into the whole industry. But then you don't even need all the sugar. You don't need any of that. Just having the orange twist, maybe a few drops of the bitter, and then just the tequila. That's all. Wow.
So no Chaser needed.
Yes, exactly. Definitely no Chaser needed, no lime, nothing.
I can't wait to try it now. Sounds smooth.
So we're going to celebrate after.
Yeah, because there's some tequila brands where we don't have to say names, but it goes down rough on your throat.
Oh, I know. Right before I started it, I did a blind taste with the most famous commercial brands. I'm not going to name them either, even though it's always very tempting.
I think we know who you're talking about.
We do know.
Starts with a J.
And some celebrities involved, maybe one big celebrity involved. But yeah, I did blind test always, and mine was always the winner because it just so much better. Then I really wanted the design of the bottle to stand out on the bar. What was the concept for the diamond and the black? When I renovated my bathroom floor, I did that old checkerboard floor with the black and white. Instead of just doing the regular gray grout, between the tiles, I did that gold, so it just looks so classic. And I saw it in Italy, too, when I was there. So I was like, Oh, wow, that is the design of the bottle, to have that old-school classic look of it. So that was very important as well to have that classic look. And then the name Uni, You and I, You and I, which I say that all the time. Even though I catch myself, I'm on the phone with my friends, Me and my friend's like, You and I, Oh, you and I. So yes, that's smooth.
I love it. You've been able to get this in some big places, right?
I have, yeah. Luckily, I did by myself. I had no experience in this industry. So I was just going door Out to Door, which have been a great experience as doing sales. I think it's a great way to start when you're running a company and also to do every aspect of the business when you run a company, to not just be doing what you I wanted to do, but to actually grind it out in every field. It's at Carbone and the Backerat Hotel, Tiger Woods Restaurant.
That's impressive.
Yeah, I'm consistent. Some of the places I got it into, it would go probably twice a month, even for six months before I even could get a meeting with them. It's pretty competitive. A small brand like me, it's hard sometimes to get these meetings.
There are a lot of tequila brands.
There are. Every category now is getting pretty crowded because, again, a lot of the celebrities are going in, of course, and But every category is pretty crowded.
I think Dana White has his own, right?
Does he have tequila? Maybe.
Is it tequila? Oh, it might be whiskey.
Maybe whiskey.
Howlerhead?
Yeah, it could be. Yeah, whiskey. Whisky, I think. Yes. Well, that makes sense for him. He might be now partner with some of the other brands, which I wouldn't be familiar with if he is, but it would make sense for his branding and the whole world that he's in. Yeah.
Did you have business success before this brand, too?
I had a skincare company. I did sell off the recipe of it. It wasn't crazy success, but enough to where I had enough money to do this brand and then also enough money to invest in real estate, which is really my hobby. I do that so much on the side. But it still just, again, really took time. All it again. It just really takes time. That's the thing I would just keep reminding myself, even with this. It takes time, give it time, don't give up, and slowly you'll get there.
You've come a long way from being homeless in the streets in New York City.
Yes, I did. Yeah, I did. But even with them, I felt like I had already made that decision that I couldn't move back to Norway, and I really wanted a different lifestyle. Norway is a wonderful country. Don't misunderstand me, but if you want to be an entrepreneur, I always felt so left out. Even in school, I was so bullied. I think you were as well. Yeah, for sure. I remember you told me that or you said that. I think all those things, you want it even more in some ways, right? So even though, yes, it's a wonderful country, and I'm close to my family there and so on. But as an entrepreneur, there's no better country than America. America is the best country if you want to be an entrepreneur. So they were like, No, I'm not going back. I got to make it. So I plowed through that and did end up becoming homeless because I didn't have papers, so I came in illegal. I thought I was going to get it because I thought I was going to... I had been actually moving to London first, and I was working in a pub as a bartender.
So I was like, Of Of course, I'm going to get a job as a bartender here in the US, but I didn't. Then I was in a hostel, living in a hostel, and I hadn't gotten a job, so I didn't have the money. One day, I got back and the suitcase was on the front desk, and it was the evening, so I was like, Okay, nowhere to sleep. It was tough. I stayed awake at night, and then I would be sleeping in the chair at Starbucks in the East Village in the daytime. Then I made friends with a guy at Chipotle on East eighth Street in New York City. Good old Chipola. I love Chipotle.
I used to eat it every day.
Yeah, I'm back to eat there a lot.
Oh, really? I haven't been there in a while.
That's what it was for me. I took a break for a while, and now I'm back, not every day, but three days a week. Oh, God damn.
I used to eat it sometimes It was twice a day when I was growing up.
Yes, back then. It's so good. It's still free-range chicken, and that's important to me. I just feel like it's a quick meal.
It's very convenient. My only kwaum One of it is the seed oils. Yes. They use rice bran oil.
That's true.
Yeah, that's my only issue with it.
Yes, that's true. I am too now getting better at staying away from the seed oils. I have decided to ignore that with them.
I'm sure if you eat it once or twice a week, it's not a big deal. I have an app that tells me if the restaurant uses seed oils or not.
So you're so healthy.
I got to get that app. Seed Oil Scout. Wow. Yeah, it's really good because I order food a lot, so I need to look if they use canola oil or whatever.
Is it just the fast food restaurant stuff?
No, it does everything.
They all have it down there.
Where do you live at?
Well, now I'm in Florida, West Palm Beach area now, and New York City still, but mostly Florida now.
Yeah, I'm sure they're big on there. The The customers at the restaurant ask the owners if they use seed oils, and then you report it on the app, what they say.
Okay, very cool. I'm glad that that's becoming a big thing now because that is so important.
Super important. Health is important. They say tequila is actually the healthiest alcohol. I've seen I heard Kyle Lopes say that.
Yeah, Ty Lopes. I've actually talked to him lately, and he loves tequila, and it is the healthiest if you decide to drink. Even me, I drink less now than I did, of course, in your 20s. Honestly, I don't even think we knew it so much. This is the plus for you and the very younger generation, the Gen Z and everyone. We know now that a lot of it, even like I said, I love red wine, but I don't feel healthy when I do drink it, even though I still do it once in a while, but I don't do it as often because of that. That's why I do choose to, especially mine that's organic and it doesn't have and it's ethically sourced and all of that helps a lot. But I In Florida, and especially a lot of my neighbors, they're retired. They drink every day. A lot of them are drinking every day. I don't do that, but whatever people choose to do, but at least drink healthier. So tequila is a good option if you choose to drink.
Yeah. My generation is not drinking as much as yours.
Yeah, which is good to hear. Yeah.
It's interesting.
Yes, it is interesting. But don't you feel they do other stuff like all this other stuff? Because I don't do any of that.
You've never done drugs?
I never. Wow.
No weed?
No. In Norway, it was looked upon so bad, like Mariana and weed. I was always like, Oh, wow, no, that's drugs. I can't do that. But there's probably no difference doing that or drinking alcohol.
Alcohol might be worse, to be honest. Maybe, yeah. Depending on the drug, I guess.
But I guess since I never got into it, but I have friends that do it. But then you There are rumors like, Oh, you get lazy from doing it. I always like energy. If I'm going to go out, then I want energy. Otherwise, when I'm staying home with my dog every night on the couch anyway, it doesn't matter. But when I go out, I want the energy. Even red wine gets me lazy.
Wine gets me so lazy.
Tired.
Sometimes alcohol gets me lazy.
That's true. Tequila is the only thing. If I drink it straight like that or just on a big ice cube, it actually gives me energy. But yeah, if you put in a cocktail with a lot of sugar, that too will tire you out.
Yeah. You got to be careful with the cocktails.
Yeah, totally. Hold those calories.
Do you miss Norway?
I'm lucky that I'm able to go back every summer So every July, I go for three weeks still, my whole family there. And I'm lucky that they come and visit me at least. They were just here. My parents and my sister were just here. My other sister and my niece is coming. And Last year, I took my niece here to Vegas for the Bruno Mars concert. Nice. So technically, not last year, but the prior one, so a year and two months, whatever year that is. They come to see me all the time. I don't really miss it since I know I can go there and stay there in the summertime. It's enough for me. I think it goes back to I just feel that I have a whole nother mindset. I just feel that they love it there. For example, my one sister, all she wanted was to get married and had children. That's awesome. But that wasn't really me. I was like, No, I got to start a business. I don't want I want to be... I want freedom. I want to be comfortable. And then if I choose to go to Norway like I do in the summer, that's awesome.
But it scared me to just have that. So Yeah, I don't really miss it. And I think if I did, I would just make a quick trip over there. And then I'm like, now I'm ready to go back to the US.
I want to go there one day.
It's beautiful. I heard. It's beautiful. It really, really is beautiful. And the people are friendly when you get to know them. It's just the fjorts and so green, and it's never too hot in the summer. So it's a good time, but it's cold in the winter. I don't know if you like skiing or not.
I've never been, but I want to learn this here.
If you like skiing, you can go to any time. But if you want to hike and bike, which is what I would suggest, it's just beautiful in the summertime.
Can't wait. I love hiking. I'm going to Sedona tomorrow.
Oh, really? Oh, nice.
Have you been there?
No, Oh.
Yeah, it's beautiful. I got engaged there.
Oh, nice.
Yeah, super beautiful.
Is their family from there then?
No, they're from New Jersey.
Okay. Yeah.
But yeah, my favorite chess player is Norwegian.
Oh, yeah. Mondelez Carlson, right?
Yeah. He's my podcast guest.
I know. You got to get him. I know someone that know him. No way. Are you serious? I can try to reach out.
Small world, huh?
He was just on Joe Rogan's podcast. What? Yeah. Because he doesn't do a lot of podcasts, but Obviously, you're so famous now and you're doing so well. I will try to reach out to the-Wow.
I didn't know he was on Rogan.
He was just on Rogan, and he just got married. Yeah, he just got married. My parents actually saw him last summer, but he's so casual, so down to earth. That's a typical Norwegian thought. That way, I got to say, Yeah, no, he's brilliant. He's brilliant.
Norwegians are smart. They're great at chess.
Yeah, they are. He's so smart. I never met him myself, but whatever he's been doing, I don't know what he's up to now because isn't he going away a little bit?
Yeah. So he's making more now doing other stuff because chess, the money is not that good. No. So he's doing poker now. He's doing coaching I think he has a course on chess or something. Oh, wow.
Yeah.
Yeah. Because chess isn't a major sport. No.
But he had that game, right? He has an app, his own app with the chess.
Yeah, he's an investor in chess. Com, I think.
Yes, one of those.
Yeah. He's going to be well off for sure.
Oh, yeah. He'll be fine.
Which is good because that's changing the narrative for Norwegians and entrepreneurship.
Yes.
Right?
Yes. Especially if he decides to continue to live in Norway, it's much more simple there. I don't know if his wife is Italian or something, so who knows if they're going to be doing both places. But by his family being in Norway, I'm sure he'll always have one foot there. But no, he seems very cool.
Yeah. I can't do the simple lifestyle. I can't do it.
I know it's hard when you start flying business class and you get used to all of that. Even me, and I usually bring my dog. So for me, my dog is everything. I know you love animals.
I spend more on my dogs than my friends, honestly. Me, too.
I'll do anything for my dog. I do more for my dog than I do for myself or anyone else. I don't go to the doctor if I don't feel well. As soon as there's something with my dog and I'm like, Are you okay? Right away. I don't want to risk it. It seizes my life.
No, that's facts. I spend a lot... Because I feed my dogs raw.
Yeah. Oh, you went to raw food. And not just that refrigerated from whole food, but.
No, MAVE. Yeah, M-A-E-V. It's raw human-grade meat. So humans, he eat it, too.
I know one of my neighbors, my old neighbor, they have two German chefs birds, and one of them were losing a lot of hair, and that did help to bring it back. They went on that diet, the raw food for the dogs.
Yeah, the kibble is so bad for dogs. It is. The dry kibble. What do you feed your dog?
Well, I use the one now from Wholefoods It's refrigerated. Oh, nice. I had heard that that was... I used to use the dry one because I was traveling.
Yeah, same. Everyone did.
It's easy. It's easy. Then all of these started coming out and I was like, Well, Whole Food probably got the best brand on board. And I was looking at the ingredients and I remember, Okay, this looks pretty good. But then I started reading, Is there any scientific proof that they're going to live longer? It didn't seem that way, but maybe at least they're staying healthier while they're living.
I talk to people that feed their dogs raw or just human food, and their dogs seem to live longer from what I've seen in converse with people.
I hope that's it. Do you have one or two dogs?
Two. I want more. I want 10. I love dogs.
If I didn't live in a condo, I I would have to be.
That's my life goal to retire on a farm. Not even retire, just be on a farm or something with 10 plus dogs.
I know. I'm starting to think about it already. Have you ever looked into cloning your dog?
Because I'm into that. Yeah. So Thias out here, I don't know if you met him. His friend cloned his dog.
Yeah, he said he did. Yeah.
Yeah. His friend cloned his dog. It was like 50 grand.
I know it's 50 grand because I've looked at first, it's 1,600 to freeze the, I don't know, eggs or probably whatever it's called. And then it's 50 grand if you decide to move ahead. I know a lot of people are against it, but my dog is like my child. I love him and I want him to live forever. There's a company in Texas, and that's probably the one.
Yeah, probably. The thing is, though, even if you clone them, they're still going to be different.
That's what I learned. So if I I could get a guarantee like, yes, you are going to be the dog that I currently have, 100%, I would do it. He doesn't need to look the same. I just need the same person. I was actually going to bring him.
I would love that. Next time, I'll have to bring him. Next time, I always want to bring my dog here, but he gets too excited, so he'll jump on people and stuff.
Well, and you're lucky to have two. They have each other, so they're okay to be left together.
Yeah. Well, my fiancé is watching them now. That's true. Dogs are really important to me.
They are everything in life.
Yeah. Ever since I was a kid, I wanted them. My mom would never let me get one.
Well, so you didn't even have one growing up.
No, I wish I did.
Yeah. That's what I did. I was two years old when we got... My dad is a hunter, so he goes and hunt for the moose, so they go fishing. So he had a hunting dog, Teddy, and I just love that dog. And then we had cats, and my sister loved cats, but I'm very allergic to cats. So I had a Xem all over my body and rashes. And I figured it out many years later. It all came from the cast.
You didn't even know you were- No.
Yeah. Wow. Yeah. Who knows if they knew, but they didn't do anything about it.
Did Did you ever go moose hunting with your dad?
I didn't. I probably should have. They have three girls. I'm the youngest of the three girls. They named me Thomas. But obviously, in Norway, it's not like you name the girl's boy's name like you do here in the US. Then when I came out, they were like, Oh, I guess she can't be a Thomas anymore. I ended up being Metta.
Oh, wow. They thought you were going to be a boy?
Yes, because they had said he was going to be a boy. Yes. Wow. Yes. That's why they had already named me Thomas.
I wonder why they said that. That's weird.
Yeah, I know. They did say that. It's like, okay. They were excited, of course, because they already had to. They They already had the two girls. They're like, Finally a boy, and then, Oh, another girl. But I think they were just- They've gone over.
They were came over. I want one of each.
Yeah, that makes sense. One boy, one girl. Yeah, that makes sense. That makes sense. That's what most people, so I get it that they really wanted a I think particularly because my dad does love those things like hunting and fishing. But my mom is good at it, so at least he has her.
How did the moose taste when he brought it home?
So good because they will bring it home and they'll honestly chop it up on the kitchen table. It smells a little bit. The night they do that, it doesn't... We're like, Okay, we got to watch a movie. I'm used to it from a kid. Then we have two big freezers in the basement. We They live in nature, so that's how they do it. Hunting, fishing, they have garden with everything organic. Wow.
So you didn't even go to the grocery store? Very little.
Wow. Maybe if you want to buy some chicken or something, but But they have all the fruit and vegetables and berries, and they freeze it down so they have it for the whole season until the next year, until there's a new crop coming out with that.
Yeah. That is cool. So you were living off the lay of the land, pretty much.
Yeah, living in nature. So I'm with you. I'm now starting to think more like that, too. And I think that's also why even though I spend time in New York City, but I love now actually living in Florida and not in Miami even. Even though I have properties in Miami, I rent it out, and I prefer to be north of there because it's nice to be more quiet.
Yeah. That's what Tai Lopez does. So he has three houses? Yes. One in the city, one in the suburb, and then one rural.
Yeah. And he spends a lot of time in Virginia at the farm. And I know he also, of course, in Sweden, he spends a lot of time. So he loves Scandinavia. Yeah.
Yeah. He's big on it. Yeah. He was Amish for a bit.
That's right. Yeah. That's right. He's brilliant. He was I think he was ahead of the time.
I don't think- Way ahead. He was the start of the courses, the coaching.
Yes. And from what I heard was that even Mr. Beast, I think, did his early courses.
I think Mr. Beast, Logan Paul, a bunch of big people. Yeah. Yeah. I wouldn't be surprised if Bradley did it.
Yes, probably.
I did it. I took a bunch. You did it, too? Yeah. I took five of his courses.
Wow. Because you've come out so fast. But you probably grinded it longer than we know, and then all of a sudden- No, I was watching a course a day.
I was doing 2X speed, watching a full course a day for a year straight. I've been learning behind the scenes. I probably spent tens of thousands of hours just learning.
Wow. Yeah, that's the way to do it.
But you also have to act on it. A lot of people They can read books, but they don't do anything.
A lot of people sit there like the secret, like, oh, bring it to me now and putting out the universe. But yeah, you're right. That's the thing. Then you got to actually take action. So, of course, having a positive mindset and getting confidence. And I think that's what's helpful about surrounding yourself, people like Ty and other people like that, like-minded people. You do become the average certified people you spend the most time, as we know. Jim Rohn says that. I so believe in that, Tony Robbins, that whole thing. But then when you have that, it's like, Okay, then you actually got to take the action and actually do it. But what do you think? I think it's confidence sometimes that's lacking why people don't- Yeah, I was super unconfident growing up.
So Once I had the confidence, which came from success, game changer for me. Now I have... But it's a balance with confidence and ego also. You don't want to have too much confidence. Totally. Because then it turns into ego.
We don't want to be narcissistic.
I've seen people go down that route where they're too much in their ego. True.
Yeah.
You need the right level of confidence. But confidence is important.
It is important. Yeah.
Yeah. Because I've been in rooms where if I didn't have confidence to go and talk to certain people, it wouldn't have opened any doors.
And that's it. I think that's the thing. People are so scared because they always think, Oh, they're so above me, maybe, and they just don't feel, Oh, I can't even talk to this person. But that's a lost opportunity, as we know.
It's lost. You also got to think, Okay, where was this person at my age? Maybe I'm actually ahead of them.
You are so ahead, definitely.
I'm careful with comparison because that could be dangerous. That's dangerous. Because if you're comparing yourself to a 70-year-old that's a billionaire, it could be scary, right?
Oh, yeah. No, we can't. Warren Buffet is like...
Yeah, but where was he at your age?
It's more- Not even clear. I think he becomes successful at 50.
Yeah. Millionaire at 50, right? Yeah. He got a late start. He got a late start.
A lot of them do. I've actually heard. I heard Jesse Itzel say this. I love him, too. Yeah, he's great. I listen to stuff. I think he's saying, I'm excited for what's ahead because he was saying, because I'm almost there. He was saying, from 45 to 55 is when you make most of your money and get most of the good relationships and for what's ahead. Interesting. Yeah, I've heard someone else say it, too, but he said it really well. But looking at you, maybe not. It's good that some are doing it even earlier than that.
Some are doing it earlier than me, too. I see. I meet teenagers that are millionaires now.
I know. But crypto, no?
Crypto or social media marketing, whatever the trend is. There's always a new trend. Ai is the trend right now. People are becoming millionaires off AI.
Yeah, totally. That, too. Got it so early with all of that stuff. Did you do any of the Bitcoin?
Yeah, I got in on crypto. Crypto is how I became a millionaire.
Okay. That was the first step that you took.
Caused some good timing there. But I wouldn't have had that knowledge without confidence.
That and being surrounded the right people and listening to the right people, right?
Yeah. I went to events. I went to crypto events. Now I'm going to AI events, seeing what's there.
Okay. I got to go into AI. Are you going to the crypto in May here?
Yeah, I'll be doing podcast there.
Okay, good. I'm probably going to go as well.
Yeah. You have any crypto?
I got into Bitcoin. Of course, I sold too much too soon. I got in like 2017, 2018 when it was three grand. Wow. Maybe it was 3,500. Well done. I in to look at everything. But yeah, again, remember when it like the first height that it went to 17K, I guess? I sold around 13, 14. So can you imagine? But then it was deep again and then I'm a mistake, of course, I didn't buy more again, but I luckily had already bought, so that I just I'm holding on. I actually bought some more again at 93 because when I was realizing Trump was going to be President, or maybe it was even right after that, I was like, Okay, eventually. Again, everything I do is long term, and that's why I'm mostly in real estate, pretty much, and I don't really do the stock market. But I just like, Okay, If I'm obviously going to be holding it for 5, 10 years at least or even forever, then it makes sense to go in even a little bit more. So I did that. I agree with some of these people that it's going to be 250 in a A year.
Michael Saylor says a million.
Oh, gosh, I hope he's right.
Nice little 10X for you.
I took a bet. It will be good for all of us.
I wouldn't be complaining about that.
Oh, me too.
Any big wins in real estate for you?
Real estate? I've always almost won, I got to say.
Is that luck or is that still?
Oh, this is my hobby. This is what I do in the evening with my dog. I look at real estate, like You know what? I don't really sell. So I'm so glad that I figured out a few years ago. And I ended up investing in Florida a lot in 2020. When right as COVID came, I was living full-time almost in New York, and I went down to Florida that September, 2020, I bought some properties. They have already doubled. Now what I just did a year ago, and I actually done all of them, I'm doing a refinance. So I don't really sell because I rent it out. It covered the cost, not making a lot, maybe making only 200 each property, but at least it's covering all the cost. Then now with the refinance, which I was able to get out half again in money for the refi and then buying more properties. So, yeah, I just bought more properties in West Palm Beach and Juneau Beach and those areas, which I so believe in. My thing in real estate is don't sell.
Don't sell and go after markets you believe in.
And just do the refi. That's the key, though. Again, if you have an income and you can do that, and then just know it's long term, obviously. So none of the stuff that I do is like, Oh, I'm just going to invest and I'm going to sell in three, four years. No, it's forever. Then I didn't even expect to pull this much money out already. I was thinking, Okay, maybe I could do a refi in seven years. It's the norm, maybe, or six, 10 years. To already be able to do that and then to put into more properties that I believe in. So yeah, properties is where I've done well. It even started in Nolida, I did some Commercial. I rented some commercial properties, and I did a 10-year lease, and I sub-leased it for double. I just did a tiny little renovation and sub-list it to another tenant for commercial space. So you allowed to do that. The real estate is my second thing. It's almost like the same as the tequila. It's like tequila and real estate. I love real estate. I don't know. I just love driving by and I'm like, Oh, this is going to be so nice in 20 years still having all of these properties, right?
It's tried and true. It's something you can see with your own eyes. Some investments you can't even touch.
Well, that's why I always love the real estate and I got to beat myself up a little bit, too, because I probably would have gone even harder maybe with the Bitcoin. If I didn't believe so much in real estate, I just love real estate. That's usually where I put the money. That's what it is, I think. Just like, Having a tenant, getting income, it's growing, most likely because I did pick some good locations. I think that's why I guess.
It's a win-win because you got the active income coming in, and then you have the investment on the back-end whenever Or you do decide to sell or refie again.
Yes, exactly.
Yeah. I like win-win opportunities. Yes. Whenever I put money into something, I think of, Okay, I can make money, but what else am I winning with this? So I invest in relationships, masterminds, That is the most valuable, and that's the number one everyone should be doing in the beginning for sure. Yeah. I mean, it's led to so much growth for me because I learn a lot. I also get people on the podcast because of it. I figure new ways to save money on taxes, make money, whatever.
Yes. You have great relationships, which is number one.
Yeah. That's why I started the WhatsApp chat, too.
Yeah. I love that one. Yeah.
There's some good people in there.
There's some very good people. People want to help each other out, like Minded, doing the events. You have something coming up, too, in public?
Yeah, March 11th. Yeah. It's already sold out, I think. But yeah, a thousand people. Yes. I have events in every city I go to because I want to build networks in every city. So whenever I travel somewhere, I have people I can hang out with, get a dinner with.
Yeah, that's the best way. You're doing one in Miami anytime soon?
Yeah, Miami in May for F1.
Okay. Oh, yeah.
2000 people at that one. And then New York and LA this year in Vegas.
Okay, good. Yeah. It's a good places. Miami is good. It's still very happening, Miami.
It's easy getting people in Miami to the events. You guys love to network out there. I love to have fun. Miami is a good city.
It is. It's a good city. And I think everybody wants an excuse to go to Miami. Just like they liked an excuse to come to Vegas, too, right? Absolutely. Maybe Miami even more. Yeah.
I mean, the weather is unbeatable. Vegas has been cold lately.
Yes. It's still a little cold, but it's better. I was here a month ago, I guess, and this is getting a little bit better now.
Finally, Yeah. This winter has been brutal.
But then it's so hot again in August.
Oh, my gosh. I don't leave the house those months.
That's how Florida is, too. That's why I'm in Europe.
That's why everyone leaves in those months.
You have to.
You have to. Get out to Norway.
Yes, you have to go to Norway.
How's It's good.
It's very basic. They actually eat a lot of potatoes.
Similar to Irish, then.
Yeah, I would say so. Like the traditional meatball with the brown gravy and brown sauce gravy and potatoes, and just like, boiled potatoes, a lot of vegetables, but very good quality food. I'm so lucky because both of my parents really cook really amazing food, obviously. They make it so good. When I'm in Norway, I don't go out to eat that much. If I do, it'll be pizza. Got it. I like the pizza there.
Really? They got good pizza? They do.
They have good pizza. It's a little thicker.
Okay. I don't see Norwegian restaurants anywhere. No. That's why I asked how the food is.
I know. It's similar to Swedish. We do have some Swedish restaurants in New York. Markus Samuelsen, he has a couple of... He used I have one in Midtown in York, and now he has one in Harlem. I forget the name. Is it called Red Rooster, maybe, or something?
I'm not sure.
It's pretty big. I went there, but for some reason, I'm wondering if that's the name. I like that, traditional lingenberry jam with the gravy and sauces and stuff. Very basic, but good quality food, I would say.
That makes sense. Metta, it's been fun. Where could people purchase a liquor and find out more about you?
They can buy it online on unitequila. Com. Then you have a shop order on the button there on the website. Because actually now I'm able to ship to 45 states. Nice. That's probably the easiest way because I only have distribution in Florida and New York right now. And it'll be more of a time, but easy to buy it online on unitequila. Com. Then the shipping is just two, three days. So that's great.
Not bad at all. Check them out, guys. I'm about to take a shot. We'll post it on my Instagram. Cool. Check her out, guys.
Peace. Peace out.
🔥 Metta Risdal on Building a Tequila Empire, Overcoming Homelessness & Breaking Into the Industry 🚀 In this inspiring and unfiltered episode, we sit down with Metta Risdal, founder of U&Í Tequila, to discuss her journey from homelessness to entrepreneurship, breaking into the highly competitive tequila industry, and how she built a premium organic spirits brand from the ground up. Topics Covered: ✅ The challenges of launching a tequila brand with no industry experience ✅ What makes U&Í Tequila unique & why organic spirits matter ✅ How she went from sleeping on the streets to owning a successful business ✅ The struggles of competing with celebrity-backed liquor brands ✅ Her passion for real estate & how she built long-term wealth This powerful conversation will change the way you think about entrepreneurship, perseverance, and the liquor industry! 📲 Follow Metta Risdal & Order U&Í Tequila: 🔗 Website: UandITequila.com 🔗 Instagram: @UandITequila ⏱ CHAPTERS ⏳ 00:00 – Metta Risdal on Starting a Tequila Brand from Scratch ⏳ 03:15 – The Inspiration Behind U&Í Tequila’s Unique Design & Taste ⏳ 07:30 – Breaking Into the Liquor Industry & Competing with Big Brands ⏳ 12:10 – From Homeless to Entrepreneur: Metta’s Incredible Journey ⏳ 17:40 – The Power of Persistence in Business & Sales ⏳ 23:50 – The Future of the Tequila Industry & Organic Spirits ⏳ 30:25 – The Importance of Branding & Storytelling in Alcohol Brands ⏳ 36:10 – Metta’s Passion for Real Estate & How She Built Wealth ⏳ 42:00 – Challenges of Competing Against Celebrity Liquor Brands ⏳ 50:15 – Advice for Entrepreneurs & Women in Business ⏳ 55:30 – Where to Buy U&Í Tequila & Final Thoughts 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com