Transcript of How To ATTRACT Your Dreams With Your Mindset & Live Your Full Potential

Welcome to this special masterclass. We've brought some of the top experts in the world to help you unlock the power of your life through this specific theme today. It's going to be powerful, so let's go ahead and dive in.

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A lot of people feel stuck with their life, and they don't think they have the ability to change. If you were to give someone a roadmap, what would you do to transform someone's life in six months so they feel like they actually are seeing change.

Yeah, I think that first off, That's probably the best question because that's the majority of the Mindset Mentors steps of all of this, just different podcasts where I'm like, okay, when I wrote the book that I just got out last year, I was like, What do I do? If I look at 1400 episodes of the Mindset Mentor podcast, what is it that I do. And it's more than anything else. It's how to understand yourself so you can take action. The original title of the book was The Psychology of Taking Action, because I find that so many people have trouble with it. And I had a lot of trouble with it. So it's interesting. We can look and say, oh, yeah, we both have successful podcasts. It must be so nice to have a successful podcast. But there's a lot of fears that come up in doing this. I'm like, we have to put ourselves out there. That's a lot of judgment that can come from it, right? I think the first thing that's probably the most important is what feels right. I don't know about you, but I didn't start a podcast for money. And when you start a podcast, there wasn't money.

When I started a podcast-No money for the first five, six years. There was no money. I didn't even know there was a way to monetize it, right? So it wasn't a money thing. There was a part of me that was like, what feels like the thing that I want to do? For me, I actually felt obligated to start the Mindset Mentor because the exact moment that it happened, I can tell you exactly what happened. I was in Jason's Deli with my girlfriend at the time, now wife, and I was sitting there, and it was like a movie where it was like a fever pitch, where I started getting really stressed out, really anxious. I was looking around me and there was all these people that were yelling at their kids, and they just seemed like they were... I don't know if it was reality or if it was just in my head. It was like everyone looked like they were miserable around me, and I was feeling all of it. This is the beginning of 2015, so nine years ago. I look at Lauren and I go, I think I'm going to start a podcast.

She's like, What is a podcast. She didn't really know what it was back then. I was like, I had this microphone, this exact one that we're using, a Sure SM7b, because I'm a musician, so I had the set up. I was like, I have things, I have traumas that I've overcome in my life that that self-development helped me with. And I feel obligated to teach that to people. And it just felt right, which is the most important thing. And so I think the first step is don't ever chase money. I heard a quote, I think it was from Oprah, where she said, Follow your passion, money comes second. Money always comes second. And so I think a lot of people always go money first. How can I make money right now? And I think the thing about it is if someone follows passion, the money might not be there right away. But I think that if you fast forward five or six years, you go, Oh, my God, I didn't expect it to be this good. You might have some patience, though. That's the problem, is most people want it right now. They're real bad with delayed gratification.

I think the first thing is the feeling. What feels like the thing that you want to do? I think a lot of people don't give themselves enough space and silence to be able to think. A lot of times, we're keeping so busy. We're always on Instagram. I recently deleted Instagram completely from my phone. Everything I run through my team just because I want more silence in my life because I personally believe, just from not religious any way, but I believe that God, the universe, life speaks in silence. The more silence I can have, the more clear I can be on what I'm supposed to do. Whenever I've been in silence and I get a feeling, I trust that feeling really deeply. I'm okay going into whatever darkness it might be in front of me and not knowing the path. I think the feeling is the first thing. Interesting.

The second thing- You need space and time to be able to feel a lot of space and time. Analyze and assess your thoughts and feelings. It's like you felt called to do something, and it was either nagging you, calling you, polling you to do this because you kept listening to the voice inside of you that said, Do this thing, do this thing. You didn't know why, but you felt excited about it, nervous about it, but also like, this is something you're supposed to do. And maybe you fail, but it's something you're supposed to do.

Yeah. And the thing about it that I think is important for people to understand is your passion doesn't always have to be your paycheck. I I think a lot of people get that misunderstood. I think you and I are probably two of the luckiest people we have. We get paid for doing something that we're so passionate about. It is what we love to do. And for some people, it's not always that way. And so if someone's looking, there's two different paths. Someone's looking to make money, well, what's something that you could do that could make you money that you could at least enjoy. If someone's looking for passion, it could be something completely different. I always tell a story. I had a lady in one of my coaching programs one time, and she was real depressed. And I was like, What do you love? What's a moment in your life where you felt like so much energy. And she's like, I have horses. And we had special needs children come over to my farm and got to do therapy with the horses. That's one of the most alive I've ever felt. And I was like, But she goes, and then she goes, But I can't make any money doing that.

And I said, What if you just had a job that you enjoy, you spend time that it pays your bills, but it gives you more free time to be able to help these children? And she's like, That feels good. And I was like, There might be something down the road where you might figure in three or four years that it'll make you money. But really what it is, is like, How can I enjoy my life more. And so the first thing I think is the feeling. The second thing for people is you have to understand, you literally have to become a different person. And that's what's scary for people is that I have to be different. If I go back to Louis 12 years ago, you're not the same Louis as you were because you had to become and mold yourself into a different person. I feel like I'm a different person as well. I don't think my podcast could be where it is now because I wasn't good enough to be here. But years and years and years and years and years of work, 1400 podcast episodes allowed me to get to the point where I can speak in a way that I guess is better than the way that I used to or more concisely, more value.

But it doesn't just come like that. I think that's part of the thing is that you'll see incremental changes. And I truly believe the longer the time goes on, the more I believe in the Chinese bamboo story, which is you plant the seed, you water it, first year, nothing, second year, nothing, third year, nothing, fourth year, nothing, fifth year, nothing, six year, it grows 80 feet in about six months. They say sometimes you can literally watch it grow. Wow. I feel like it's the exact same way for success, where it's like you have to find the path that you're okay with going down that you feel good about, that you are passionate about. I feel like eventually the universe comes to your side and conspires with you. If it's like, Hey, this is the thing that gives you energy. I think that's the other way that God speaks is through energy. If I get energy, I'll 100% have more energy after this podcast than before because I love doing this stuff. This is what lights me up. I think that's how when you look at the entire universe, it's I think that's us being like, Okay, if I'm silent, I can hear the messages, and I can start feeling the energy of what gives me energy.

I think that's the stuff that we're supposed to be doing in our lives.

How do we know when something is fueling us and giving us more energy?

I think it's usually quite apparent. There's some people you get around and you're like, Oh, there's some people you can think about getting around, and you're like, Oh, man. You're like, Drain. You already feel your energy getting drained from it. I've always heard people are like, they're either batters or they're vacuums. They either suck energy from you or they give you energy. I think there's also things that we do that are batteries and vacuums. I think people underestimate how much energy it takes to go to a job that you hate. To drive to...

To think about how much you hate this thing.

You got to wake up in the morning, and I did this for years, right? I did this for years. I did this for years. I had to wake up in the morning. I had to get myself ready. And the whole time I was like, I don't want to go to this job. I remember just one of my bosses just hating this guy, right? And he was just so rude to every one of sales reps, all of us. I had to get myself ready. I had to get in the car. I had to drive there. I had to walk in. I had to put on a face like I wanted to be there for 9, 10 hours a day, every single day. It takes more energy to go to a job that you hate than to build something that you actually love. I think that's what a lot of people need to actually start to understand. Alex Ramosi put up a post a little while ago, and it was like, Most people say they want more free time to build their business, but they have a full-time job. And he said, If you look at it, you have 104 days a year.

If you have 52 weeks times 2, you have weekends, you have 104 days a year to build the thing that you're actually passionate about. 104 days? Yeah, and it might take- That's a lot of days. It's a lot of days. That's almost a third of the year. You can get a lot done. You can get a lot done in 104 days. And So it's like, sometimes you do have to go out of balance to go back in balance. If you look at the beginning stage of growing your podcast, there was a lot of hours, I'm sure. And there's probably a lot less hours now where you're able to... You went way far this way, and now you're way far this way if you want to be that way. If You want to be that way. You can go back and forth between it. But I think that people just need to be aware of like, All right, being around this person, do I get more energy? Do I feel like they're sucking energy from me? Doing this task, do I get energy from it? Do I feel like it's sucking energy from me? One of the things, I had a podcast episode come out the other day about how ADHD is a superpower.

This is one thing I think I hate. Some of the words that are used, it's a deficit. Something is wrong with me if I have it.Attention deficit disorder.Right.Attention deficit disorder. There's something wrong with my brain. When in reality, if you look at somebody who has ADHD, when they find something that they're passionate about, they have what's called hyper focus. They can zone out the entire world. And obsess. It's like, right. And so what really ADHD is, is a low body meter. I can't do this BS. I'm not going to do this anymore.

Or I'm just not excited or interested in it. It's putting that energy towards what you are excited about.

Most people are like, Well, I'm just distracted. I'm like, Actually, you just don't like what you're doing. You have a brain that just can click it off and be like, This is not what I'm doing. If you could find something that you become hyper-focused at and you can zone out the world, go for that thing. That's the thing that gets you energy.

I think my entire childhood school was ADHD because I just could not focus or pay attention the whole time. It's interesting because I grew up very dyslexic also. I used to feel like it was the greatest, I don't know, deficit for me. I used to feel very insecure because I could not read and comprehend what I was reading. In eighth grade, I had a second-grade reading level when they tested me. It was just always terrifying to read aloud in class because I would skip words and I couldn't understand it. But I think That deficit or inefficiency in me with that allowed me to focus on other areas of my life where I became very proficient in. It allowed me to find something else and become a master in other ways. But it was a struggle for 18 years, man.

Yeah. I'll be honest with you, too. There's many times in school when I felt like I was stupid. I remember I switched. We lived in a bad part of town when I was younger, and then we moved from second grade into a better part of town, a little bit better. It wasn't great, but it was still a little bit better part of town. And it was a small school. We had split classes, which means that second graders and third graders were together. I was in third grade, and I remember sitting in the room trying to figure out how to read. It wasn't taught to me, and I was in third grade. I couldn't figure it out, and all the second graders were reading out loud. No way. I was like, These kids that are younger than me can read, and I can't read. I must be stupid. I think that my sister homeschools her children, and she's never forced reading on them because she, and she's taught me a lot through this, she's never forced reading on them. She's like, When they're ready to read, they'll read. One of her kids didn't start reading until he was 10, 11 years old, wasn't into it.

Now he reads more than all the other kids, but it was never forced on him. I think it's super important for anyone who has children out there to I realized sometimes it just takes time for your children to catch up and your brain to change. But I don't believe in using the word deficit because then we automatically think there's something wrong with me. If there's something wrong with me, I have that identity, and that identity can go with me the rest of my life.

I heard you say we should start with silence and our awareness first, right? Mm-hmm. Should we be thinking about... Is that a mindset thing? Or should we be thinking about habits, vision, goals? If we're really trying to transform the next 3, 6, 12 months, what are the next steps then around that? Do we have to change all of our habits and be extreme? Do we need to change a vision or get clear on something? What is the steps we need to do after that?

First off, you figure out what it is, or at least feels right. And then there's a-Energetically. Right. There's a really great book that's now a children's movie that they came out. It's called, if I remember the order, it's The Boy, the mole, the fox, the horse. There's a part of it where the little boy is in the forest, and he's like, I can't see my way out of the forest. And the horse is like, Can you see the next step? And he said, Yes. He said, Just take that. And it's like, I think that people who overthink, what happens is, and I tend to do this, and my wife is a really big planner, so I've seen it in her, is we decide we want to do something, and then we think about everything that has to be done to get there. I used to sit down and people were like, Let's make your 10-year goal. And for some people that makes them excited. For someone that's a planner, they see all 3,650 days today, and they all have to be done. And so they actually become demotivated motivated by a 10-year goal. And so I think it's important, and I actually put this in my book, is I think we've been taught goals incorrectly.

I think it's good to have a goal. This year, I want to be here at the end of the year. But that's a results-based goal, which is from today, I want to be here. That's a result. From there, I think what we need to do is then forget about the results-based goal after we create action-based goals, which is what are the actions that I need to take every day incrementally to get me there? And if we just take the right actions, Then eventually we're going to get there. And so for instance, we've talked a lot about podcasts today, right? So it's like, I want to have a podcast doing a million downloads a year in a year. Okay, cool. You can look at that and be like, I'm at zero right now. I'm like, That's a lot. Well, what do I need to do in order to get there? And you break it down incrementally and just take your action-based goals. And as long as you get those done every day, a checklist of two or three things. Okay, I recorded a podcast today. For me, it was like, okay, most people put out one podcast a week.

I'm going to put out three because then I will get three times better within a year. That's just the way I thought about it. I'll just be three times further in a year. And so I'm going to sit down and say, okay, I need to get three episodes done this week. I need to plan three episodes. I need to record three episodes. I need to get those done. Don't worry about the results because eventually the results are going to come. And so it's like, what's important is, are you heading in the right direction for the goal that you want to actually hit? Are you taking the right action? And then the thing that you just have to let go of, which is hard for most people, is the time. Time is It's going to work itself out. And so goals are super simple. There's the direction, there's the action, and then you just let go of time and eventually you get there. Sometimes you get there sooner. A lot of times you get there later on down the road. But as long as you're heading the right direction, you will eventually get to the destination that you're shooting for.

Why do people obsess so much about having results sooner than they, I guess, should have them?

I do this in my own business. I'll sit down with my VP of operations and I'll be like, Okay, here's the thing that we need to do. And then I get stressed that it's not already done yet. Immediately, I'm like, Why did I not know this thing was already here? I want it to be done. It's like, This is going to take three months. I've got to be patient with this thing. Nobody expects to go into the gym for the first time in a long time, wake up the next morning and have a six-pack. We know that things take time, but I think that we have been, not intentionally, but we've been brainwashed to want instant gratification. You got that smoothie delivered. You didn't even have to leave your house, and some guy came to your house and brought you a smoothie. If If I want... We had breakfast delivered to us this morning. We ordered it last night and immediately got to our place here. Then so we're used to it where it's like, I don't even have to pick up my phone. I could just say, Hey, Siri, what is this thing? And she can give me information immediately.

So we're so used to getting instant gratification. It's been trained in us in 2024. But nothing that is amazing happens fast. Say your wife gets pregnant, right? How ridiculous would it be if you went up to her and you're like, Hey, Listen, I know it's supposed to take nine months, but I want to go on vacation by the end of the year. Could you get that done in four or five? She'd smack you if you did that, right? Because things take time. The universe or God builds a baby in nine months. And so it's like, I can make this decision of I'm going to do this, I'm going to take the right action. But the universe or God decides how long this thing is going to take until you actually get there. It doesn't matter how long it takes. What matters is today, am I taking the right action to get me there? One of my first My mentors used to say something to me that I say to myself all the time, which is, is what I'm doing right now getting me closer to or further from my goals? If I ask myself that 20 times a day, it just helps me redirect in the moment to get back on path.

It's super simple. Is what you're doing right now get you closer to or further from your goals?

I think if you think on that every single day and every single moment, is this thought helping me get closer to my goals? For sure. Is this action, is the food I'm eating helping me get closer to my goals? Is this conversation helping me get closer? Is me scrolling on social media helping me get closer? Whatever that is, moment by moment, you can be thinking and asking yourself, Is this part of a process that's helping me get closer to transforming my life and having the goals that I want faster? But most people are on such autopilot that they're not willing to, I guess, brainwash their minds in a positive way to constantly get back on track. Why do you think it's so hard to stay focused on our dreams and goals today more than ever?

Well, Well, because it's not who you are. It's not who you've ever been. It's outside of your comfort zone. When I see a human, I love people. I love sitting with somebody and thinking to myself as I'm speaking to them, I wonder what their childhood was like. I wonder what their relationship with their parents are like. I wonder what their relationship with their wife is like. Because all we are as adults, we're just a set of patterns that we learn from childhood. And so if you meet somebody, one of the things that I think is important is if you meet and you're like, I don't agree with them, there's a pretty good chance that if you had the exact same life that they did, you would be exactly the same that they are, which means I can change myself at any moment just by changing my patterns and my thoughts. One of the hardest things that I think people really need to dive into is what is the identity that they have in themselves? Who do they think they are? And so going back to what we were talking about, there was definitely times in my childhood, and I don't know if you heard, you said it before, where we thought we were done.

And that thought alone, especially from a child, 8, 9, 10 years old, is like, I am dumb. I am like, I'm a stupid kid, and I don't understand it. So then I would sit there in class and the teacher would teach something, and I'm like, Yeah, this isn't going through. And it must not be going through because I'm dumb. And so I'm actually reinforcing that at every single moment.

When does that pattern break?

For a lot of people, it never does. The good thing is, if someone's listening to this podcast, there's been a moment in their life where they've gone, Yeah, I don't this anymore. There must be something else. Because for most people, they're still in the patterns that you meet. And that's one thing that's really important. I was driving yesterday, and I was driving past a lot of homeless people, and I was like, Man, that's so sad because I just wonder what happened in their childhood. I'm never judging anybody. My dad was homeless for a little while in and out of jail, and so I never look at somebody and judge them. But I look at them and I'm like, I wonder what patterns and things happen to get them to where are. And I think everyone just needs to become aware of the patterns that they have. So you say autopilot. There's a study that Harvard did that found about 48% of what we do is autopilot. I wouldn't even think about it. 48%. So half of what we do in the day is just very... I'm just going through the actions. And so I love...

We've talked about it before, Dr. Joe Dispenza, where he talks about this as well, where it's like, you could take yesterday and place it on tomorrow, and it will be exactly the same unless you change.

Same conversations, same thoughts, same actions.

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Awareness. It's simple. There's really three steps. The first thing is the awareness. Who am I? What are the thoughts going through my head? What do I like about myself? What do I want to change about myself? You develop that awareness. The second thing that you should do is when you find the things that you want to change, you become aware of them, is you got to have some practice. The practice, you decide now, not in the moment. And then you've got to have a lot of repetition around it to start to change. For me, one of the things I realized in myself that came from my childhood is I noticed about six, seven years ago, I was very judgmental in people. I didn't like I'm like, I love people. Why do I immediately see somebody and in my head talk trash about them? It just popped up. It was a... I always say you can't change your firstIt was a pattern. It was a pattern, right? You can't always change your first thought, but you can always change your second thought. I remember there was one time I was in a grocery store, and this guy had this huge Bluetooth speaker at a grocery store ordering meat.

In the meat section, he had the big one that came across in his mouth, and immediately I'd judge a guy. I forced myself to sit there. That was the awareness. I noticed. That was the awareness. I noticed that was the awareness. I notice I'm being judgmental. I'm aware that I don't want to be this way. My practice is I will then take three things that I like about that person, and I'll say it in my head, Stop what I'm doing, and I will say it. So I sat there. I hope it didn't look like a creep, but he didn't know I was there doing it. And I'm looking at the guy. I'm like, he looks like he's really nice. I really like what he's wearing. And at the same time, he's got a really good physique. He looks like he works on himself. And I was like, that was a practice. And then I was like, okay, cool. Now I can go about my day. So I stopped it in the moment because that was a pattern that I want to stop and I want to change within myself. In the practices, I was going to do the three things that I like about them.

I said it. And then the last part is the repetition. So every time I did it, I noticed myself start to do this. I taught this to somebody who was in one of my groups, and she was like, Oh, my God, I'm so judgmental as well. So when I noticed myself judging somebody, I'm immediately going to say, And I love them. And that's how I'm going to end it. Wow. Then six months later, she comes in and she's like, I was at a coffee shop the other day, and I noticed this woman. She was taller than all the guys. She was just a big, bowed woman. She was like 6'2. My Emeya thought was, Holy crap, that's a big woman. And she said, Without even thinking, I immediately went, and I love her. She was like, and I noticed myself go from judgmental to the love side of it. She could notice six months in the transition of herself. She does that for another six months. She's just going to be able to look at people and be like, I love this person. I love this person. That's what we're trying to is identify the patterns we want to change, and then have a practice that we decide of what we're going to do when that awareness pops up.

What happens when we achieve something, when we feel like we're not enough?

I mean, it's usually not that great. I don't know about you. I had this moment two weeks ago, I think it was, with my VP of Operations, and she was like, Give her a sit back and think about what you've done. I'm like, no. You're already laughing because you're like, Yeah, I don't even do this enough either. And she's like, Give her a think about we were talking about coming out here to LA and how I'm on your podcast and all these amazing podcasts. Things that I've wanted to do for years are all come. She's like, You wrote a book last year. Very few people write books. She's like, Have you celebrated any of that? I was like, No. And she's like, Why? I was like, I mean, all of my friends have podcasts. All of them have books. So it just seemed like, which is a good thing because it's the five of the people that you spend the most time with. I'm spending time with you. You've written three books, and I could be like, Oh, my God, I'm not good enough because I haven't written three. But it's like, even with all of the achievement and success, there's like, as soon as you get there, there's the next thing.

Before my book even came out and it was about to launch, I already had the idea for the next one. I was like, This is so stupid. Why don't you just sit there first and be like, Yeah, you wrote a book. This is amazing. You never thought you would write a book. It was never a goal of yours. That's why I started tearing up this The morning as I was driving, listening to Louis Cribaldi, however you say his last name. I don't even know what it is. But I was sitting there, I was driving, and I was like, Man, there was a time when you were sitting in your friend's house that you were renting a room from him, and you were like, I'm going to start this podcast thing. And first, it was me and my friend together. And then he ended up before he launched it. He's like, Yeah, I don't want to be a part of it. I was like, Okay, I guess I'll do this alone. But they were terrible, and they were horrible. And I would never... I can look back at them and be like, Man, you've come so far.

You've done so much. But a lot of times we're looking out of the front windshield saying, What's next? What's next? What's next? What's next? What's next? Versus take a moment every single day to look in the rear view mirror and go, You know what? I've done a lot, and I'm proud of myself for what I've done.

Did you always think that collaboration was going to be a big part of your success and learning how to build great art with other people and lifting others up as well? Did you feel like that would always support you in this career, in this endeavor?

Yeah, I think when I think of collaboration, I think of your contribution. This brings me back to day one for me. When I found music, as, Okay, this is going to be my life, my lifestyle, my culture, everything, when I was 15 years old. That's when I understood this term collaboration, but more this idea of how How much can I contribute to something I love, to this community? Then it's a collaboration because you have to come to the table with something. If you're going to collaborate, if we're going to collaborate, it's not like, Oh, yeah, I'm just going to be just chilling, and you're going to do all the work, and it's a collaboration. The best collaboration is the premium contributions from everyone in that group, and then you get a one plus one equals 100. But if everyone's too passive, then you're going to one plus one equals two. Luckily, I learned this idea of contribution, how important that is to my community when I was so young. Really? Because in the punk hardcore scene, which is what the music genre I got involved in, it was so small that everyone had an impact, and we felt the impact.

How did everyone have an impact? Because you all had to bring two friends, and you had to create the experience and the whole thing, right?

You think about it like this, the way religion works, way sports work, whatever communities are that have a strong sense of, I want to be part of it, this feeling of bonding. It's all based on How do you spread the message? How did you get people to understand what you believe in is so strong? I believe in this so strongly. I'm going to knock on every door and tell everyone about the word of Jesus Christ or whatever it might be. Very similar to that with this scene. Our scene is so small. There's only a few kids. I remember there was five kids in my high school that listen to this music, and no one gets it because it's screaming music and scratching guitars. But once you feel it, you're like, Oh, this is For me, it's changing my life. I just want to figure out, how do you get the message out? You have to write a zine. You have to interview bands. You have to put on shows in abandoned warehouses. You have to start a band because you can, because there's no one else doing You have to learn music. It's all these things.

It's like you're no longer a passive participant. This is the main differential, I think, is when I listened to music before then, I was a passive participant listening, Oh, this is cool. I love these lyrics. I'm going to sing the songs. I like this band or this group, to being a creator in the space because you now have an impact. When I make a zine at Kinkos and I'm putting my stuff together and my poetry and putting this in and I give it to someone, people are going to care about it because there's not many people doing it. At that point, I was lucky to have this onboarding into contributing. Essentially, that's a collaboration. The more you contribute, that's actually a quality service or quality thing that's actually impacting your liberal cultural culture, once you feel it and it resonates with you, then you want to do it again in a different means. I first started doing Xena, then I see a band, I'm like, Oh, I could do that, too. I want to pick up guitar and with my friends that don't know how to play, and we're going to thrash around. All of a sudden, we get good by the nature of just doing it.

Then that same philosophy has transcended in every single industry and every single evolution of my identity. Wow. Everywhere. It doesn't matter what it is. It's like, I have this ability to just… As long as I have this passion to contribute whatever I know, my toolbox, I'm bringing to the table. And then also, when you go into a collaboration, when you contribute, you can't be running the show and trying to be the big man.

But it seems like a lot of people just want it to be easy. They want someone to collaborate with and them to do all the work, the other person, as opposed to also contributing. Have you always had that mindset of, I want to add maximum value to this collaboration or partnership, or where did that come about?

Whenever you add the maximum value, your output is going to be greater than what you think. It's just this is the thing you learn early on. Once you put in all the time, then, at least for yourself, there's obviously records that I've spent a lot of time, way more time than records that just naturally flowed in. It was a very quick process, and they blew up. And these ones don't happen.

You spend more time on stuff, it doesn't blow up.

Yeah, exactly.

Other things, it's like one day, and it's the biggest thing ever.

To manage that, okay, this is like, I'm going to digress, but to manage that, once I started seeing that, and it hurts your ego a bit, you're like, I spent so much time on this, and it just didn't pop off or make the impact you expect it to make. You have to level the whole field of your expectations of... I mean, back then, it wasn't streams, but now... Downloads on the stream or whatever. Whatever it might be, how you indicate a success of a song. At this point, I don't even think about... We have this managerial conversations, which that's what the managers do, is how do you make this record get more visibility or listenership? But for me, it's like, I just need to know. In my heart, genuinely, I'm happy with it, whether it gets whatever. A billion streams or 100 streams. Exactly. You got to love it. Yeah. That's That's the core of it for sure. Then I look retrospectively, okay? Then I could be strategic. But in the moment, I don't want to affect my creative process. Yes. But retrospectively, I'm like, Okay, this didn't work, and now I have to learn to pivot, and I have to learn to try things.

That's the nature of being, I guess, an entrepreneur in many ways or an innovator is that you need to learn how to pivot and with culture being so unforgiving and so fast-paced.Costly changing.Yeah, and how fast the attention spans are going and how you have to be ahead, you have to constantly reinvent yourself and pivot fast. It's a very tiring... It could be very tiring as a creator because you can't just rest on your laurels, or you can't do the same wheel that you've already created. You have this general wheel of how you do things, but you have to constantly change the parts.

This is fascinating stuff, man. I want to continue on this conversation about collaboration because I feel like there's a lot of people I grew up in the sports world, playing sports, and it was a lot about competition. It was like, you need to win in order to succeed. There's a winner and there's a loser. Sure, you need to collaborate with your teammates, but you're always trying to beat someone. I took that into my entrepreneurial journey after sports in my mid to late 20s, where I was very competitive, win-lose. I realized that that got me success, but it left me feeling very unfulfilled. About 10 years ago, I realized that's not how I want to be anymore. Everything became about collaboration. It became about how can I interview someone else and make it about them, not make it about me? How can I elevate other people and collaborate? But it seems to be like a lot of people in business, in music, in the arts, there's still a competitive mindset in the world for a lot of people.Not everyone.Yeah. Why do you think so many people are still in a competitive mindset in different industries, as opposed to in this collaborative mindset like you've been.

Before we get to that, I do like this thing you're saying, how you would like to elevate who you're interviewing. It's like this collaboration is more about elevating someone else. That really is the magical sauce in the studio. When I'm in the studio with an artist that comes, now they end up coming to my house because my studio is in my house. I have a studio here in LA. Actually, I did some I have legendary sessions here in LA, and it's still here. I have a studio here and I have a studio in Vegas. But in any case, I think the magical dust in this whole thing is to elevate them. It's not about me. They're already coming to me. That's already enough. They already know that I want to work with that Steve Aoki power production, whatever it is that they come for. I don't need to flex or do anything. I'm going to do it anyways. You're going to have your moment. I'm going to do it. I don't need to show it. It's about empowering them and giving them center stage and giving them this feeling of, what you're talking about, this is about you.

Letting them shine. Yeah, I want to let you shine. Then we could decide how we want to take it, what direction, what emotion, are we going to go more in your lane? Are we going to go more in my lane? Are we going to take a whole new, different lane? That you find out later on once the creative process is going. Like, Oh, actually, we're going to go more this direction because that flow is more reminiscent of this, and now we want it to resonate with people here. Right. I think that's the power of collaboration to get the best output for what you're doing is really about giving more and also learning and becoming more of student and listening. It is a power of contribution, what you're contributing, but when you've already made it, you don't need to show that because you're going to contribute anyways. Yes. By the track record, you're like, This particular person You could tell they contributed plenty. You know that their pattern is to contribute at the maximum level, right? You want to work with those people because you've already seen the track record. Yeah. I want to work with them.

Then when you're in the studio, then the human-to-human connection starts. If you're overpowering, you're going to take away their creative space. I'm here to let you shine. The more and more they feel that, and the more environment I give them to be in that zone, it's them. That's beautiful. Then the magic will happen. But it takes time to get there sometimes. Sometimes it takes a whole two sections. Sometimes it's immediate. You just don't know because everyone's different.

Different process for everyone. Do you feel like if you had more of a competitive mindset since you started in this industry, if you were more like, I'm going to hoard my secrets and my talents and my skills, and I'm going to make it all about me, and I'm going to try to build this thing about me and only me, and work with some people here and there, but really working with people to build my platform more as opposed to shared collaboration. Do you feel like you'd be more successful financially or have more of an audience if you made it more about you this whole time?

I don't think so. Really? Yeah. I think if you hoard too much, I mean, the world loves this transparency. Now, the way the world is, it's like they want to see all of it. If you're hoarding and you're like, I mean, there's no real secrets, though. Of course, it's a secret sauce to pizza and the sauces and the secret. Yeah, of course, it tastes a little different, but the ingredients are all the same. Music's music. It can be made differently. At the end of the day, it's like, I don't care to hide any of that because there's nothing to really hide. There's no secret in the cakes. There is a six-page cake writer that goes, it's sent to promoter, so they have to follow because I need that cake to explode all over someone's face. Sure. There's no secret to my production. And honestly, my music, I wanted to evolve and change. So the secret or whatever, the ingredients of my production is always going to innovate and change anyways. And the more people I work with, it's going to change even faster.

You'll pick up ideas, you'll learn something. Yeah.

Right. And I I bring in not just singers to the studio or other producers. I bring in instrumentalists, musicians. I'm like, I want to hear a sax player this time. I want to hear someone else. I play guitar rift. I'm like, I need to get that played better and different, but here's the base of what I want. I'm bringing a guitarist that's going to take that to the next level. Wow. Because at the end of the day, I have to remember, I'm the producer. As a producer, listening for what is the best of all the takes. The best of all takes, you can't be selfish and be like, They're all my takes. No. It's going to be a better singer. I sing a line, I'm like, I need someone else to sing it better. Or I have a bunch of different people come into my house. We do writing camps and take different rooms, and we build the the mood board of what we're going for over the day, but with freedom to expand and then just allow everyone to be free. Then as the producer and the ANR, the ear, which I trust that, then I pick my favorite parts and then go, We're going to Frankenstein or comp and stein all these together.

Comp and stein is cool.Comp.

These ideas into one thing. Then I go, Oh, this fits these five different artists I'd like to hit up. Then I do some outreach. Most of the time, if you hit up like, Hey, manager, can you hit up their manager? Yeah, they can, but that usually falls on deaf ears. Reach out direct. It's usually artists to artists that starts the conversation because they have to really want it, too. And then they'll go, All right, team, you guys do the work that...

We started this.

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It's like with me in podcasting, it's probably 95% of the bookings are through me having a relationship, sending someone a message, a DM, commenting on it, say, Hey, I'd love to have you on, and then figuring out the timing with our teams of when this is going to happen. Most of the time, that's the way it goes down. What I'm hearing you say is that if you were more in a competitive mindset this whole time and hoarding your talents and information, you wouldn't be as successful as if you were been collaboratinging this entire time.

I'm absolutely competitive. Absolutely competitive. Everything is a competition. Not necessarily with other people, though.Right.Okay, so I think that's a major difference. Interesting. I compete with myself With everything. This is not just for music. This is my health.I know.Biomarkers..

Sleep scores, everything.

Everything, yeah. I got all kinds of data. Data is everything. I love data in this in this regard because that's how you truly can better yourself, compete with your previous self. I do my blood draws and just check all my levels and go, Okay, I need a little bit more here, a little bit less of this. How do I tool this? That's a fun game. To gamify how you compete with yourself is actually fun and it engages you more. I'm really big into gamifying. I like gamifying everything I do because it makes it more interesting. Then, of course, you do something consistently over time. It's no longer a chore. I already know, understand that. You do that for a while. It's your lifestyle. Yeah. In the beginning, if you don't gamify, it makes it more difficult. Whether it's stop eating certain carbs to working out a certain amount of time to doing something that you need to do consistently that takes a lot of time or doesn't, like meditation, whatever it might be, or reading a book or something like that, where you could easily disregard it and carry on through your life and feel satisfied, but you could always be more enriched.

Right. I gamify competition with myself on all levels.

But to collaborate with others.

Yes.

I mean, collaboration is part of this competition.

Tell me more about that. Yeah.

So to be more... At the end of the day, I think one of my goals is just... One of consistent goals. I don't say it out loud. It's unconscious. I care deeply about being a global artist because I love touring the world. I love playing in front of fans from all different aspects and parts of the world. So I love that. I love that. I've been consistently touring and playing in front of... Playing all over the place for 15 plus years. I want to continue doing it. So with that intention, the collaborative process is a huge part of that. If I go to Australia, I'm booking myself in a studio. Whether it's not... I remember I did that. I worked with Trippy Red there, but I didn't work with Australian artists. But my intention is to work with artists of that region to learn to collaborate, to try to build bridges and make new kinds of music and new kinds of art.

What I'm curious about is health and relationships with you, because I remember years ago watching the documentary you had talking about this new obsession of health. I think it was five years ago or something. You really dialed in the data, the measuring and tracking things with your health over the last, I guess, five years. You're deep in nutrition, sleep, sauna, ice baths, all these different things. You've set up your life to really optimize health. But with 250 plus tours a year, how do you maintain that with all the travel? For me, when I'm traveling, I'm like, Man, it's hard on the body. It is true. I'm a big guy. Even if you got a private jet, it's still like, Man, just being up in the air and feeling bloated or whatever it is. How do you stay healthy is the first part. Then I want to talks about how do you keep healthy relationships in life while you're always on the go. Yeah.

The health part, I think it's about eliminating certain things. When as an artist, you're pampered. You're a spoiled little brat. You get whatever you want, really. I mean, it's like you can just get whatever. You could become a gluttonous human and just be like, just feed me everything I want. You can get to this point. It's about not having discipline. Discipline is a really important key aspect of survival, one, and figuring out what is healthy for you long term, the long game. Because we all want to have that dopamine rush. We all want to have that luxury of not being uncomfortable, whatever it is, because we have the means and we have the finances and we have the access to be comfortable.

There's alcohol and desserts and food, and you're throwing cakes at people, and you have every type of sugary alcohol, glutinous thing you could have at your fingertips every day.

It's just easy to have it all. But it's a disciplined game. It's about what's more important to you. I think that question, you need to answer that question and have a firm understanding of your answer early on and be very clear. I think a lot of these self-affirmations and things like that are really important for any artist to be like, What is it that you really want? Do you just want to live fast, die young, that style, and just be gluttonous and just go through life? But you will be hurting later on. I promise you that. Or you're going to be burnt out and not want to do this.

Because you had that lifestyle early on, where it was like, I'm just going to go hard and I'll just run it to the end and burn the camera on both ends. Wasn't that early on?

That was early on, yeah.

Then what was the switch for you to be like, Actually, I want to live a long, healthy life and not die young.

I think it was after my father passed away in 2008, a lot of these questions about life and death and dealing with tragedy in a way where death is real as it gets. Then seeing friends of mine pass away, other DJs pass away, artists pass away. It's like you could have it all and just die. Then that's it. Life's over. Or your career is gone. You're like, How do these careers just disappear? It might be their own accord as well, too. It could be for any reason. But I love what I do, and I don't want to see that end. I also don't want to die. I also want to make sure people around me have that same knowledge base that I'm learning on how to play the long game. How do you play the long game? Because you love what you do, for one. I love my life. I love the fact that I can do what I love to do. Then it becomes an easier answer for me once I start putting those questions in front of me. Then because of where I am, I was lucky to get the access to find out not just what everyone already has the access to because the internet is open.

It's free to learn so much about health. I mean, a lot of what I learn about health is just by going on like Huberman Labs podcast or Joe Rogan or whatever these different avenues are. They're free, and there's different people interviewing these experts, giving tips on like, Oh, this could help. Okay, let me try that if it's in my means. I was sitting with Brian Johnson. He was really studying his body on a daily, weekly, monthly basis on what works, what doesn't work. It's interesting because he's in his own space always. I'm not. I'm moving. We had a really interesting conversation of what are the applications I could take from what you're doing that For someone that's moving as much as possible.

He's in the same environment every day. You're in a different environment.

Control the environment every day. So he's going to always have-Perfect air temperature, perfect water, perfect food, all these different things. His biological age might be 20 or 21 or something. Mine's 33, which is pretty good being 45. I want to reduce that further by tooling and tooling and tooling, and then keeping a checkup on my metrics, on my analytics, on my blood, on my whole levels and everything. That's where I really spend... I gamify it, and I have fun with it. Then I spend a lot of time on getting the diagnostic checks. I always tell my mom that she's 80 now. You have to have a really true sense of your diagnostics because that's the only way you know what was working, what isn't working, how to stop yourself. Now with AI, you can have these predictive models so that you don't get the cancer, you don't get certain things that will debilitate your energy levels or debilitate you and kill you.

That's fascinating, man. I love this. I'm curious about relationships. Again, health is challenging enough being in one environment, but you've gamified it and you do the tracking and the measurements and then diagnostics, which is powerful, which helps you stay aware of where your health is at. What about relationships? How do you keep friendships, business partnerships going, intimate relationships going? How do you manage to navigate that when you're always on the go?

Yeah, friendships is tough as far as these long-term friendships. Luckily, I have a few that always keep tabs on me, which encourage myself to make sure that I am consistently building those long-term relationships and finding time for them. That's difficult. That's a very small piece of the pie chart as far as my time. Then the majority of my friendships are people I work with. I think this is generally just how- You're around them all the time. Yeah, I'm around them. The people I work with, I have to make sure that they're great people.

That you like them.

Yeah. They're not just great for what they do, but they have to be great people because that energy is going to sink into just me, whether it's my business or whatnot. It doesn't matter just about me. At the end of the day, we have to always work with people that are just healthy for you. Then intimate I'm single, which is probably the big deficit as far as my relationships go. I've somehow held on to some long-term relationships through my really intense schedule. But as you get older, what you're looking for becomes a little bit smaller. And there's a certain... The window is small, so more and more selective. Yeah, Exactly. It's like, they have to fit in your world as much as you fit in their world, which makes it even tighter for someone like me. But I don't mind being single right now. I'm not lonely and desperate to find someone. I'm very fulfilled in all these other categories that I think I'll let time eventually just let it ride itself to the right person.Unfold.

It, yeah. Because you mentioned the amount of love that you feel doing a massive show is overwhelming, emotionally overwhelming. You feel it in your body. You're emoting and expressing yourself in beautiful ways. You mentioned the only other thing that you get that from is love, potentially, right? It's like, the only way I could feel that more on a consistent basis would be love or in a relationship with that loving feeling. Do you feel like you're missing out if you're not having that love also with one person to celebrate all these things with?

It's true. I do think about that, but I'm I'm not rushing it. I think if I was younger, when I was younger, for sure, I was like, I really need this, have this person. But then that becomes more of this codependent thing that I've learned to understand what the codependency looks like, feels like, and is. That's not healthy. Yeah. In a lot of my relationships, they were codependent, and it felt so good. But I didn't understand what codependency meant until my last relationship where we got to go to couples counseling and really understand what makes our relationship healthy, how do we sustain through that, and what codependency feels like because I always ended up becoming that way. Once I realized that, then you have more self-love and you don't need to fall or rush for something that might be unhealthy for you. Luckily, I have an immense love and relationship with my mom and my sister and my brothers and all my siblings. We have a great, loving, bonding relationship that I get fueled from that, and I see them consistently. Knowing that my mom is around the corner from me and from my house.

I see her. We have lunch together, dinner. We hug, we talk, and we feel the embrace. I'm so lucky to have that. That's a really big part of... It's a really big core of my love bank. I'm so fortunate to have that consistently. That's That's beautiful, man.

That's really beautiful. One of the things that inspires me about you, many things, but one of them is how you promote yourself. I wish I could learn this art because the stuff with The Rock and Wallberg and all these people, you're making interesting content while promoting something that people still talk about. That is almost a skill in itself. As opposed to just watch my movie or come to my tour, you're actually doing an interesting piece of content that is funny and people talk about it. I don't know how you do that because I wish I could figure that out.

Probably seven years ago, I got an offer to do the Urban Improv for a New Year's Eve. The Irvine Improf said, Can you shoot something on Instagram to promote it? I sat in my man cave going, What? What am I going to do? I put a camera up in my corner, and I didn't know what to do. Then right after that, I started following guys like Casey Neistat, and this guy, Mr. Ben Brown, and this guy, Fun For Louis, and all these guys on YouTube that were starting to blow up. I started learning about shooting and editing, and I started getting very turned on by the concept of making your own stuff and being control their own media. I started editing a vlog. And in doing that, I learned a bunch of tricks, and those tricks dictated to me how to promote. Really? I went from that Chris, that New Year's Eve, to then by the time next year, around October, around November, December, Tom Zegar and I were in a fat-shaming contest. I was posting very heavily to Instagram. I was promoting shows on Instagram. I'd taken control of my career. I'd started making posters.

Right towards November, I started making posters to promote shows.Designing everything.Designing and taking control of everything. Taking control of everything. I say it to my team right now. I have a team of 13, but I say it to them, I used to do all of this. I love it. There was nothing better than to shoot a promo and then get in your man cave and then edit it and then add cool music and then post it and then have like, Rogan call out and go, Dude, how did you do that? You're like, You like it? He's like, Dude, what song is that? I'm like, Credence Clear, Midnight Special. He's like, I got to listen more CCR. Then doing a promo, I did a promo with Tom and I doing a weight loss challenge. I did a promo. I disguised a vlog, a short minute vlog of what I was doing or taunting Tom into a promo at the end. Tom, I'm working out. We're doing two a days, two a days for you that didn't play footballs, how we used to Whatever it was. And then the Rock retweets it. I'm like, Shut up. It was so authentically me.

It was my favorite time of making promos. It was my favorite. I I was so in the pocket at that time. And mind you, I wasn't even selling legit tickets like I am now. I was selling 1,200 tickets a weekend. My favorite one I ever did, they called up and they're like, We added shows I forget where. We had his shows, a late show, Friday, late show, Saturday. And it was Wednesday. And I was like, I either go in and do radio or I can shoot a promo. And I said, Girls, I need everyone outside. Leanne said, Girls are doing homework. The girls maybe 10:00 and 8:00. I go, It'll take literally five minutes, babe. I gave Leanne a leaf blower. I gave Ila a hose. I gave Georgia the drone, Georgia's 10th. I got an American flag in the speedo. And I just had Georgia back the drone up with Ila misting me and Leanne leaf blowing me. And then it went from this picture of me to seeing my family doing it. I played Rambling Grandmama by Bob Seeger. I When I went in, I edited it, I posted it. Next morning, both shows were sold out, and I was like, Wow, bro.

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We can talk about the progression of promos because It's such an interesting thing. My buddy is a marketing professor. He's worked at University of Oregon, Penn State, USF, USA. He's worked all over the country. He was at the premiere of my movie, and I said, Dude, I would love to audit a marketing class. He goes, and he said, We'll be teaching what you're doing in a couple of years.

Wow. They're so far behind what you're doing.

It's just we're at the forefront of it. Obviously, the calling out for the Rock and Mark Wahlberg and Arnold Schwarzenegger, it's fun. It's fun, and it gets you excited when they repost. Then Mark did his own video calling me out. Then in a great way, it's like, now Mark's promoting F-45. Let me tell you something, I have a burning sensation to get into an F-45. I want to go, too. I want to go to an F-45. It's the way he said, Let me get you an F-45. And he's good as a pro. You got to remember, these are the best actors in the world. When he starts doing this, let me tell you something. I know you're getting in the shape of a movie because you got the fat belly of drinking beers. I get it. Now we got to get you some Fletch Azul. Get you an F-45. I've still been big, Tony. He's the best. But yeah, the whole promo thing. Then I got out over my skis where I started doing so well in promos that my team started going, Well, put him in the biggest venues we can get him in because he'll sell the tickets.

Wow. Really? Yeah. Oh, I did.

Because you were selling out these small arenas into a big arena.

I went clubs, and then I did my theater tour. Huh?

Which clubs are what? 300, 200?

300 a night, 250 a night.

And then theaters are what?

Theaters are 1,200. Your first run of theaters is 1,200 is the biggest you're going to do.

And you're selling these out.

You're going from what you do on a weekend in one night. And then hopefully, if you're doing it right, you're doing two shows a night. That's how you really make the money. You don't make money on one show in the theater. You got to sell two shows. We go to the theater tour, and I decide to do a hip hop dance video. I I'm a little bit of a penny pincher, especially then. Not as much now, but especially then. I was like, All right, so there's this girl Deglazer. I liked her. My daughters and I, we share her dance videos. I DMed her. I was like, Hey, can you teach me a hip hop dance? Because I wanted to prove to Rogan and Tom and Ari that I could dance. I don't know. It's just stupid, just boy stuff. I learned this hip hop dance. We shoot it. It's really good. In doing it, we shoot it. It's good. Just shooting, it's funny. We're all laughing. Then I go, Do this one thing and just give me space on the left so I can run tour dates. We do the dance video. You know the video is good when you post it and you start getting texts from other comics.

Within minutes. I posted it. We were looking at a house just south of the boulevard. I posted it, and I got a text from a really big comic. He's like, Dude, dance video. Amazing. And then you're like, Okay. And then I posted those tour dates for that tour, and I sold the whole tour out immediately. Holy cow. That's presale. I sold it all out in presale, so they add second shows to all of them. General on-sale shows on Friday. I sell it out Friday. I sell them all out, and I'm like, Yo. And then I watch my friends copy what I did.

And what, do it dance videos?

Tom Segura dropped 45 grand on a dance video and posted his videos, and his did better than mine. Really? And he sold his whole Australian tour out. Come on. And then you watch fans going, What's next? Fluffy's calling. He's like, Dude, how do I get in on these? Joe Coy, all at all comments. We're like, Yo, man, can you come at me like that? Because Tom and I are very organic. We're best friends. We taunt each other. We try to one-up each other. Then the next tour comes and they're like, Yo, what do you got? We're going to go bigger. Theater's, let's go 3,500 seats. So you're like, okay. They're very organic thoughts. Like, Can I get a marching band? They're What are you going to do with a marching band? I go, I don't know. I'll figure it out. Let them show up in my house. I'm sure we'll figure something out. They show up and I was like, What song do you guys know? Then no one knows each other. So they're like, I can play Rubber Bandman. I was like, Yeah, I can play that. Then they sit around my pool. I stand them around my pool, and I go back to a standard promo for me.

It was lifting weights, going, What's up, everybody? It's your boy, boy, Christ, or the machine. I dropped the weights. I have a whistle around my neck. I go, I got a big announcement. And then the drummer comes out behind me, Wow. Then the marching band is out. Put it on sale, sell out immediately. As second shows, sell it out immediately. Then they're like, All right, let's see how big we can go. Let's do Red Rocks, 10,000 seats. I'm like, Mother.

When was this?

How many years ago? This is after... It's after pandemic. It's not after pandemic, but it's post-pandemic when things are starting to open up.

2021?

2021, probably.

End of 2021 or something like that.

End of 2021, October 2021. So not too long ago. No, no, no. I wasn't... By the way, the biggest I'd ever done was 3500, the biggest I'd ever sold. Before 2020. But I was selling two shows. I was selling two shows most the time in these markets. Red Rocks is 10,000, and I'm struggling. I'm posting every day.

It's not selling out yet.

I'm watching it grow by every day. It's 150 seats, 150 seats. I'm doing the math. I'm like, okay. I'm like two months out, I think. I think I'm about two months out.

And you got 7,000 more tickets to sell or something like that. Yeah.

No, probably like 5,000. 5,000, general. Still half. Yeah. And I go to shoot the movie. I shoot the movie at 3,500 seats. I rupture the tendons of my thing, lose my tricep. They have to go in the surgery, pull it down. I go, I talked to the anesthesiologist the night before. I go, he goes, What song do you want to listen to? I go, CCR. He goes, Why can't I listen to a song going in? He goes, Dude, it's surgery. We do this to crackheads. It should be fun. Lighten up. I'll give you a pill. You'll calm down. I'll have you count back from zero. I go, Hold on. Instead of counting back from zero, can I have my phone with me and do a promo read?Oh.

My gosh. He's amazing.

He's like, Yeah. I go, Cool. We roll in. I start with my left arm, and I don't really put a nerve I got a paralyzer in it. My left arm collapses. I grab the phone with my right arm, and he's walking me in, and I go, You can find this. You can find all of these online. But I'm like, Hey, as I lay here on this steel bed about to I'm on the phone in surgery thinking, what is I worried about my life? I have one thought that I want to share with the world. I'll be at Red Rocks. I'm like, Oh, shit. I was like, Jimmy Buffet's in there the night before. I'm there the night. Then it'll be the night that It was me the night after the anesthesia. I was like, Jimmy Buffet? I was like, Yeah, you want to come? He's like, Yeah, good night. He hits me. I was like, I was like, I was like, Oh, my God. Drop the phone. Wake up at a surgery. I look at Leanne, I go, Did we get it? She goes, We got it. You sold out now? Sold out. Sold out Red Rocks.

Sold out for three Red Rocks. Turn it again in October, we were almost sold out.

Holy cow.

Do it for a cruise. I say this, obviously, aware of what it sounds like, but the joke within comics was like, promo came. You do great promos. I have a festival now that I'm marketing entirely on my own. I have a cruise that I do entirely on my own. We've had a bunch of people come to my company, Birdie Bull Productions, and ask us to market things for them and join up. We've had a lot of... But the truth is, I enjoy a good promo. If I can get someone that's creative, funny, light, and then tries to sell some tourdates.

Is there any promo you've made that didn't hit?

That I thought would hit? Yeah. Yeah, there's a couple. Really? Yeah, I have one for the movie that was so good.

It just didn't take off. Was it the message or the hook was off? I don't know if it was the timing when you posted it? What are the factors to having a great promo?

Well, a little bit of nudity sells.

Where did you go shirtless?

Well, shirtless, and people go, and my actual sell. I had one really good one where I go, Guys, I know the algorithm that it sells. I've got it, that's what I need you to hear. We pull out and reveal, and we had photoshopped on my front, and it was totally naked. We lost it laughing when we saw it, and it just was like 500,000.

It didn't do it as well?

It didn't do it. Then some have done really well that you didn't expect. You don't know why they're going to do well, and all of a sudden, they just take off. I did this one... I used to have a joke, just a silly joke to myself about being on a treadmill and being like... I was doing it to my... Sometimes I'll work out, and then my whole team will show up in the gym, and we'll start my business day while I'm working out. The one question is by me and everything. So I was on the treadmill, and I said, I was like, What's that? I accidentally hit it on Mosey. And I started Moseying and they started laughing. And then someone, I think it might have been Victoria, was like, Hey, you've taken a cell in Dallas. Can you do that in cowboy boots with a lasso? We're like, Oh, yeah. So we do it. Then immediately that goes viral. You're not viral, but a couple of million views, and you're like, What? Wow, that's crazy. It was just a stupid... But yeah, the key is you got to turn the camera on. That's the big key.

Just turn the camera on and start. Just once you turn the camera on and start, it starts, and then you'll get something.

But for people, people watching and listening, maybe in business, thinking, Well, that's easy for you because you have all this self-confidence. You don't doubt yourself. You can make a fool of yourself and put it out there because that's what you do. You're comfortable in that. How can normal people become better marketers with promoting products, business, service, events without being one of the top comedians in the world?

Very easily. Become a fan first. Think of yourself as a consumer always. I don't know anything. I'm just telling you how I operate. I love going to concerts. Now, one of my business is live shows, but I love going to a concert. I love going to a concert and getting there early and taking my time with it. I love going to their merch booth and seeing what they got from merch, seeing what's selling at merch. Ask them what's selling at merch. Why do you think that's selling? I love sitting before a show and thinking, what could this band have done differently? The number one thing is people sometimes, especially for Red Rocks, I posted a lot about it that first time because I wanted to sell it out. People were like, enough with the posts. I was like, then you're not a fan. They If you're saying that, then you're not a fan. Because as a fan, if Wilco's come into the Greek, they could post four times a day, and I would never get bothered. I go, Thanks for the reminder. I don't want to forget about those tickets that I have. Look, thank you.

Post more. Hey, can I give you my personal phone number? That's what a fan would say. What you're getting is you're getting advice from a hater, someone who doesn't like himself and doesn't like themselves. Maybe they're jealous. Who knows why they it, but they're not going to the show. So ignore that person right away. Ignore them entirely for the rest of your life, because that's not who's on your team. Who's on your team are the people that are showing up. The people that are showing up, they want to be there, and they want to be reminded. Do you know how many people buy tickets and forget the damn tickets. I've done it. I've done a lot. But look at yourself as a fan and look at what do I like? What do I enjoy? I went to see Steely Dan at the Hollywood Bowl, and I thought, I was like, I want to wear a sweatshirt because I don't want to wear a spice shirt. I want I want to buy a sweatshirt. I want to carry out a sweatshirt. I go, I hope they sell sweatshirts. And then I went, I hope they sell sweatshirts.

We're doing fully loaded this summer. We should have sweatshirts. And Leanne goes, It's summer. But I go, It always gets cold. No one wants to bring a sweatshirt, but you're going to want a sweatshirt. So let's have sweatshirts. But I look at it like a fan first, and I go, What would activate me? What would get me to buy a ticket? A very simple thing that I noticed was When Instagram started doing the swipe up, it was a swipe up before it was a tap. I remember sitting with three of the biggest comics in the world, and they were making fun of me for using Instagram stories. It's like, You're a grown man. What are you doing? You're like, Are you like a little girl doing these stories? I said, Let me show you something. I said, See this post right here? I go, This is promoting a show. They're like, Yeah, what is it? With a swipe up? I go, Watch this. I swiped up and I showed them the output. How many people clicked I go, 2,500 people clicked on that link. Those are tickets sold. Wow. Then all of a sudden, three cynics are on their phone the next day.

Hey, I got a show. I got a show. You're going to take your finger and then go like this. But you're like, Yo, activate your... To be above your fans is the... I've seen guys do it. They don't like their fans. They're above them. They think they're better than them. Dude, I'm my fan. This is going to sound like The dumbest thing in the world that you've ever heard any professional comedian say. I'm jealous of them that they get something they get excited to do. How fun is going to your favorite show? If you're a fan of mine and you're going to your show and you like me, that's a fun thing to do. I love going to a show. I love having something to look forward to. I love to look at a month and go, Goose is coming to Red Rocks this night. Let's all go to Red Rocks. I love more than anything. I'm trying to think of who we're going to see. Wilco. Wilco, Goose, Weisberg Panic. Weisberg Panic is on tour. I love getting into my folk. I love buying the tickets. I love buying the tickets. I'm in a place where I can buy all the tickets or get them comped.

I love getting my tickets. Get a box.

Get your seats, they're going to have to wear you on.

Get six. I did it for Steely Dan. I got six tickets. I did the whole box, six tickets. Then I said, This is my night. Who do I want to invite? I asked Leanne. She Oh, you got to invite. You should invite your trainer because you guys listen to Steely Dan when you work out. I go, Oh, yeah, we've been listening to her all week. Her roommate is one of the biggest chefs in LA, Antonio Lafosa. I go, What's the goal? We can cater it ourselves. I'm going to have Antonio have her restaurant catering for us. I go, Oh, I love that energy. I love it. Now, there are comics that don't go see live shows. There are bands that don't go see live shows. It's befuddling to me because I'm like, That's the business we're in. Why wouldn't you love It's like being an athlete who doesn't watch sports or being a guy who makes films who doesn't watch movies. I love it. I think the number one thing is think of yourself. If you're selling cars and you don't like cars, you might be in the wrong business. I'm not selling cars. But if you're selling cars and you like cars, think about what turns you on.

What gets you to go like, Oh, they got a new Porsche. It's entirely electric. I want to go check it out. Well, how can I do that with my brand? Sure. Look, I'm a I'm a very head against the wall, like meathead. I'm not the smartest guy in the room by just trying to operate in a very simple, arithmetic way of how are we going to get from A to B. Sure.

My final question is, What's your definition of greatness?

Greatness is a silent trait. Ironic, coming from me, it isn't one you have to tell people it's something they just witnessed. They smell and they know. You know when you see it. You know when you see it. It's effortless, it's pure joy, and it's inspiring. I think it's something we should all aspire to find our thing that makes us great. You don't need to be a comedian. You don't need to be a movie star. You don't need to be a rock star to acquire greatness. I grew up with a guy named Brad Racky, one of the best pitchers I've ever seen in my entire life, went on to play in the pros. He had greatness. You don't need to be that. You can just be great at being a dad. You can be great at being a PE coach. You can be great at being a baseball coach. You can be great at being a cop. You can be great at being a fireman. You don't have to brags anymore. It just shows up and people can sense it, and they can see it, and they can smell it, and then it inspires other people.

It's the purest form of beauty. It's so soft, and it sneaks up on you. Then when you're next to it, you're just like, God, you just want to stare at greatness. I've been lucky. I've been very lucky to see greatness hit all over the spectrum. I've seen the greatest comic work. I've seen the greatest dad in the world, the greatest mom. I got the greatest wife in the world. I surround myself by greatness.

I hope you enjoyed today's episode, and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple podcast. Share this with a friend on social media and leave us a review on Apple podcast as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you, and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.

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