Transcript of Miami’s Insurance Queen: How Brianna Built #1 Office From the Ground Up

There's so much money right now. The insurance industry is producing more millionaires than any other industry in America. Troy McQuaig, our CEO, he has produced more self made millionaires in his sales force than any other sales force in American history. I'm the leader of the office and I tell them all the time, if Usha went down tomorrow, I'm okay because I'm a good daughter and I'm a good girlfriend and I'm a good dog mom and I believe in God and I'm good to God and I know that he's got me 2024, the best.

Financial year I ever had in my life. But I was lost in the sauce. My tea level was at 300, guys. I was just like, wow, why do I feel so, like, emotional? Hey, guys, and welcome back to another level up podcast with Paul Alex. Guys, we have a phenomenal guest. Look for all my agents out there that are in the health, health care system, okay. That you sell insurance, you help a lot of people, right? Well, I got a superstar. I am sitting right next to it right now. Okay. Today's guest is a powerhouse in the insurance game. She goes by the name of Brianna. She's from Miami. She's built Miami's number one health insurance office from the ground up, guys. Starting from training agents out of her apartment that is called the trenches. Putting something in the mud. I love that. She's helped her team close over $60 million in sales, leads with faith and discipline and lives by the mission, helping other people every day. That's what I'm talking about. Get ready to hear how she went from ground zero to the top. Let's welcome Briana to the level up.

Thank you so much. I'm so happy to be here.

Oh, man, I'm ready to dive in. I mean, just, just off the conversation, we were talking about, you know, talking about self help, talking about, you know, personal development. What have you done? Tell a little bit about yourself, a little bit of background to get us started. Right before you actually found insurance. Who is Brianna?

Wow, that's a loaded question. But I feel like God placed me in insurance. It wasn't something that I was seeking. I grew up in Miami, born and raised. Moved to Orlando with a group of friends that got into the insurance space, tried to get me into the insurance space and I wasn't bought in on it. I had grew up with very traditional parents that just wanted me to be a doctor, lawyer, really, nothing in between. Sales was not really glorified until I feel like recently. So I Was in school to do that. And as soon as my friends did convince me to get my insurance license, I got a full ride scholarship to the University of Miami. So I said, I'm not doing it. I'm out. I moved down to Miami, graduated in May of 2018, and I just wanted a gap year, and that's what got me into insurance. And this gap year, I didn't know how else to make money while fueling my travels. I just really wanted to travel. And I heard about the concept of residual income. And. And I feel like that's what did it for me. Once I planted that seed in my head that how hard I work this week will not only pay me this week, but it'll pay me in years to come.

I know that I am relentless when it comes to the pursuit of what I want. So I knew I would just bust my butt. I don't know what I can say.

Yeah, go ahead and cuss.

I knew that I would bust my butt just working really, really hard to make my dreams happen. So in that year, my goal was to build residual income of 4k a month to have steadily coming in while I was in law school. And in that year, I believe I built it to be about 7.2k a month while I was kind of half assing it because I was traveling. So I called my dad. I'm like, dad, I'm sorry. I'm putting off law school for one more year. I'm gonna give this one more year and see where it goes. And in that year, I just. I got my own WE workspace. And then I would work out of my living room most of the time, and I would just focus, focus the same way I tell my agents to work right now. I did that by myself in the trenches, and I did really, really well. And that's kind of what burst my office on accident. I was doing really good, and I had a lot of friends ask me, hey, what are you doing? Can you teach me? And here we are.

I love that. I love that. So from beginning to end, when did you start?

I started. So I graduated May of 2018. I didn't open up my own office until 2020. Literally March 2020. Right before COVID Right before COVID Yeah.

Wow. I feel like 2020 changed a lot of people's lives.

Oh, yeah, yeah.

But you started in a time where a lot of people would have fear to get into sales.

Yeah.

And you went all in.

Yeah.

Was it because your friends had the influence or you've always been like that. You've always been decisive. You've always been like, hey, I'm going to make this happen.

That's a really good question. I feel like I've always been like that.

Yeah.

Yeah.

And why is that?

My dad. Your dad, for sure.

What'd your dad do for a living?

My dad was a Vietnam vet.

Okay.

And then Navy fighter pilot.

Ah, that's what it is.

Yeah. He's a winner.

Yeah, he is a winner.

Yeah. And he raised me. I mean, we grew up with money, but he never gave me, like anything that I didn't need.

He was fair.

Yeah. So if I wanted to watch, I'll never forget this. I wanted to watch. And he said, okay, I'll go buy a watch from Kmart. And looked at like the ugliest $5 watch that there is. And I was like, dad, I can't wear that. And he's like, well, what do, what does a watch do? I'm like, tell the time. He's like, does that tell the time? I'm like, yeah. He's like, so there you go. Anything past that you work for? And he made me go home and do a bunch of chores. And that's always how he was. So I started working really young. I started working at 15 at a diner that I could walk to from my dad's house. And while he was gone, a lot of the time he was gone four or five days a week. I would just work whenever he was out of town.

Traditional values. Shorty at a very young age, you know it. I can relate to that. I worked since 15 and a half. Bought all my cars in high school. I loved muscle cars. I mean, I would never take a dime from my mom. I come from a single mother household. We were in poverty. I mean, it was insane. But showed me good work ethic. And that's awesome. That's awesome that your dad did that for you because same thing. I talked to my wife, you know, my wife Brittany.

Yeah.

And we're going to have a. We're going to have a boy here in the next three months. Thank you. It's the same thing. You know, my brother in law is currently at my house right now and he asked me the other night, he's like, hey, dude, what's your plans? What's your plans for your son coming on? Because it's coming up and I'm like, dude, everything to sports. I'm going to show him common sense. I'm going to show them like, like everything that I didn't have the opportunity.

As a kid and what do you plan on doing with that topic? Do you plan on making him work really hard for stuff? Do you think you're gonna spoil him?

Oh, yeah. No, no, no, no, no, no, no, no, no, no. He's gonna work, trust me. Because if I work, my family works.

Yeah.

Brittany, on the other hand, you know, I did give her the option. I was just like, hey, babe, you know, we're married now. You don't gotta work if you don't want to.

But she's incredible.

Yeah, She's. She's the sweetest, sweetest person in this world. So with that being said, I like it. I like it. This a. A lot of people, when they start entrepreneurship or they go in sales, Right. I always hear, well, I'm not good at sales. I'm not an extroverted type of person.

Right.

Do you think that comes because they might come from the wrong environment? They might come. They might be around the right. Wrong people. What do you say behind that? Because you hire a lot of people, right. You've trained a lot of sales individuals. So you know what characteristics.

Yeah.

A good salesperson has and a bad salesperson.

Yeah.

So what is your opinion on that?

With my field, it's different because health insurance is not a sale. It's a necessity.

You're selling me now. You're selling me now. That was smooth. Okay, I got you.

So me, I hire people just based off if I look into their eyes and I feel like they're a good person. And if I feel like you're a good person and you will put helping people first, you will make money. And if you put money first, you'll scare the people away. Because when it comes to health insurance, again, people just want to feel taken care of. They want to feel like you're paying attention to the conditions that they need covered. They want to feel like you're listening to them. Like, a lot of people who are looking for health insurance outside of open enrollment, they just lost their job, they're going through a divorce, what. Whatever the situation is that just caused them to lose coverage. Maybe somebody got sick in the family, somebody like Emilio, you know, like, who just went through a tragedy. So that is what has him think about wanting to get health insurance. So if you're a caring person that puts people first, you'll succeed and it'll be really rewarding.

Yeah.

And if you're not, then I don't hire you. Like, that's. That's what I base it off of.

And let's say you're superstars. Because you are the sales leader of your organization. I mean, you didn't get lucky by getting your office specifically to 60 million in sales. Okay. Over a short amount of time. I mean, 20, 20. I mean, we're only five years in. Right. So what. What would you say are the top three traits that your top salespeople have?

Oof. Number one, coachable.

Coachable.

You have to be coachable because our system is. Is honestly flawless. Like, I got six people that just started with me this week.

Wow.

So we landed Sunday, haven't slept. And I give my. My new guys, I give them everything I got. And I know that eventually I'm going to scale and I'm going to be too big probably that I'm not going to be able to do that.

Right.

But I'm really enjoying this phase right. Where I'm super hands on with training them on everything. And as long as you listen to what I tell you to do, I want it for most people more than they want it for themselves, which would probably be number two or number three, But I want it for you that badly. So if you listen to me, I will steer you to success. So number one is definitely being coachable. Number two is being disciplined. When motivation wears out, your habits have to continue to be routine. And I talk to people about this all the time. I think with discipline comes emotional consistency. I'd probably couple those together. So if on your worst day you have the same habits that you have on your best days, you are in control of the outcome.

Wow.

If you let your emotions dictate your behavior and your habits, then you're gonna wait to have a good day to make money, and then those good days are never gonna come.

Absolutely.

So. And number three, I'd. I feel like believing in yourself and wanting it for yourself more than the people around you want it for you. And that's what stops a lot of people. It's just that, that confidence and that lack of belief.

Right in the very beginning, when you started in 2020, would you say that you were scaling as much as you're scaling now in your business, in sales?

For sure. Not as quality as I'm scaling now. Because back then everyone was losing their job.

Right.

So I had a lot of people reach out to me that I felt like weren't fit for it, but they were just like, I have no other option. Everything is shut down. Like, please, like, I need to put food on the table for family. Will you help me? So I brought a lot of people on and tried to do whatever I Could with a lot of people that ultimately ended up realizing that it probably wasn't for them. Some people have the 1099 mentality, some people don't.

Right.

But now I've never been happier with where I am at right now as far as a core group of people goes and the quality of the people that I'm bringing on. So, like, I might get just a couple people a month, but those couple people are studs. Like, my guys are hitting metrics that everyone in the company renders almost impossible to hit. Like, if you do $250,000 in issued business in your first 13 weeks, that's like really, really good. My guys are doing an 8 or 9 with no help. Like, the guys I'm bringing on right now are just studs. So.

Yeah.

Yeah.

And do you have a young team?

Yes, I do.

What's the age range?

Mostly in the 20s, but I'm trying to bring on like a wiser crowd. I'm trying really hard. I just hired a guy this week who is a te picture of one of the 20 year olds that I have.

Very cool.

And I'm trying to test it out. It's just a lot of work. So it's. It beats up a lot of the older generation's body. Their energy. Yeah, energy.

Right. You gotta have that willpower to be a greater version of yourself. If you wanted to hit those 18.

Hour days, but that comes back down to the food you eat. It comes down to your habits. I had a whole lesson about that today. Like, your work ethic is not just about what you do in office, it's about what you do outside of it. Who are you hanging out with? What are you feeding your brain with? Are you just watching mindless stuff? Are you reading books and listening to podcasts? Are you having a hard time falling asleep because you're doing what you're not supposed to be doing right before you go to bed? Or can you just put your phone down and be with your thoughts? You know, wake up in the morning and journal before you pick up your phone. Like all these little things add to energy, which I think would help anybody no matter what age you are. But our generation is blessed to talk more about this stuff. I feel like.

No, absolutely. Especially with social media.

Yeah.

I mean, especially if a person like you, you go on social media, you talk about your experience, you have that level of authority now over the mass audience in the United States where you can actually talk about this. Right. Compared to someone that doesn't have the social proof.

Yeah.

And yeah, they could talk the same thing you're talking about, but it doesn't hold that much weight.

Yeah.

Right. Because you have that level of success. So what would you say? Or since we're talking about success, what would you say? How do you define success?

I'd say being happy and living in your God given purpose. Like, I think that my purpose is to help people. So for me, I make a lot of money, but you can ask my boyfriend, you can ask anybody. What I do with that money is usually put it all back into the business or like give it all away. So I don't define success by how much money I have. I define it by what I'm doing with it and how happy I am. So I'm happy because of how I help others.

Yes.

And I'm happy because I feel like God has given me blessings that I am using to fulfill whatever his will is for me. And I'm trying to pray to be very in tune with that. So to me that's success. Because to me, success is not on earth. Right?

Yes.

Wherever I'm going to go after this. And I'm hoping it's, you know, to heaven. So I'm trying to live a life that gets me there and that will be successful to me.

Well, you know, with me, I always go into, I don't hope for things. It's gonna happen.

You're gonna make it happen.

It's gonna happen. No matter.

I love that.

Right?

That's right.

And. And if you look at Emilio's sweater. Turn around, Emilio. Sure. What's gonna say? Read that real quick.

It's gonna work or it's gonna work.

It's gonna work or it's gonna work. We make it happen. So at the end of the day. Yeah, you will make it.

Yeah.

You know, especially with your purpose, your purpose, people. Right.

Thank you.

You help people. Guess what? You're going to have an abundance of wealth.

Yeah.

That's just the way it goes. I learned that a long time ago. Right. But with that being said, I, I really like something that I'm going to touch on about being successful in all aspects of life. Right. There's a, we, we have a, a couple friends in common. Right. Tommy, Sierra, shout out to Tommy, Sierra, you guys. Great. Love you guys. But there's something that their mentor and a person they work with, Andy Elliott always says, life by design.

Yes.

Right. What does life by design mean to you?

I think it comes down to what you just said, that whatever I want to happen, it's going to work or it's going to work.

Yeah.

But then I think it also going back to your intro into asking that. What I tell a lot of my agents is if you try to only be successful here, all of your eggs are in this one basket. Get.

Yes.

So what happens if you have a bad day? You feel like you have a bad life. So you need to make sure to my guys that you are a good son. You need to make sure that you're a good boyfriend to your woman. You need to make sure that you're a good friend to your people. You need to make sure you're praying. You need to make sure you're going to the gym because you need to do something for you. You need to be working on who you are. So for example, if Usha. I'm the leader of the office and I tell them all the time, if Usha went down tomorrow, I'm okay. Because I'm a good daughter and I'm a good girlfriend and I'm a good dog mom and I believe in God and I'm good to God and I know that he's got me. Like all my eggs aren't in this one basket because I work on every aspect of who I am.

I love that.

So when you are constantly working on yourself, you're never going to feel like a failure because in general you're. You're still winning.

Yeah. Yeah. And I think a lot of people get lost in the sauce. Yeah, I did. Oh, yeah, I did. I got, I got lost in the sauce in the past seven years. Back in 2019, fell into deep depression. And then 2024, the best financial year I ever had in my life. But I was lost in the sauce. Well, it's not. Why do I think this is the reason why it happened? Because I was managing two portfolio companies. Two a figure portfolio companies. I ended up taking one on one business consulting. I had a business partner take $200,000 away from me. I had another business partner almost completely destroy one company.

Wow.

And I'm actually the, the, the one good thing saving Grace was I met the love of my life and got married. Yeah, and got married, which was huge.

Do you think you would have met her if you weren't in that vulnerable place or fallen for her, if you weren't in that vulnerable place?

That's a great question. You know, it was the right time, right place. I was right. I was about to move to. No, we met before that. We actually got married last year in 2024. But we met towards the end of 2023.

Okay.

Okay. We started dating towards the end of 2023. So the deep depression happened in 2024. And it was because I let go of myself. I was 40 pounds overweight. You know, I don't know if you got a copy of the book, Amelia, did you give him a copy of the book yet? Can you grab a copy of the book real quick so I can show the audience real quick? But in the book, I actually gave it to a couple other guests earlier today. I'm gonna give you guys 2. 2 copies. Just read it whenever you have time. It's a short read, but it's really good. It's everything that happened up to this year. But if you look. Guys, I want to show the camera. If you look at this person, okay. I was 40 pounds heavier right here. And you could tell I had a freaking round ass face, dude. I mean, it is, right? Completely different person, but dramatically. I had a friend, Big Mike. Planet Mike. Right?

That's what we call.

That's his nickname.

And he's the one who put everybody on to Mike.

Yeah. So I actually had to do with my gut. But see, the thing is, I never paid attention to health because I would always go to the gym. I was always like. Almost like a power lifter. Like, I. I could move weight. The thing is, I stopped going to the gym. I stopped eating real food. Start eating processed food. I start ordering a lot of ubereats. Convenience, right, guys? Since COVID And then on top of that, I was stressing about work.

Yeah.

For men. What makes this men? Testosterone. My T level was at 300. Guys. It was at 300. I was just like, wow, why do I feel so, like, emotional? Right? All that estrogen.

Yeah.

Crazy. It's crazy what you don't know.

Yeah.

Until Mike was like, dude, let's do some blood work.

Yeah.

Did the blood work. Found out, dude, low on T estrogens. Through the roof. I was in our dark place. I had the doctor. I told one of my doctors, I was just like, dude, what's wrong with me? Medication's not working anymore. Anymore. And medication. Guys, let me. Let me explain. Anybody that goes into deep depression, medication is just temporary patch. It's temporary patch. It is literally a band aid. It is not for you to live on.

I agree.

Okay. It's to have you push through and then figure it out. So I was on it for four years. Okay. For four years. And it allowed me to function. Right. I was very chill, as everybody likes to say.

In what, four years? 2020 to 2024.

Yeah.

Okay.

Yeah, I. I was taking a low dosage of Prozac.

Okay, okay. And why did you start in 2020?

In 2020?

Yeah.

I was still in law enforcement in 2020. I had PTSD. I worked at the Oakland Police Department, one of the most dangerous cities in the world. I was a.

Thank you for your service.

Thanks. Thanks. I loved it. I loved being a first responder. I mean, it was awesome. But I. I was battling my demons through there, and we were talking about the spiritual world, right?

Yeah.

And went through ptsd, went through a lot of hard stuff, which then I forced myself to grow into entrepreneurship. I used all the pain and built a couple cool things, Right?

Yeah.

But until then, I was just like, dude, something's wrong with me. Let me talk to a doctor. Now with everything that's happened in the past couple years with Big Pharma, it's coming to light. Guys, do your research. I know a lot of you guys.

I could talk a lot about that in the health insurance.

Do your research. It's big money.

Yeah.

You might be giving these medications. Guess what you're on top of More medication. More. More medications?

Yeah.

No, no. There are things coming out now in this world where people can actually help you. They could biohack you, the word that everybody likes to use. Just like my friend. And he was like, dude, no, I guarantee you, Paul, it has to do with your gut. And he was right. I had a messed up gut. I wasn't processed. Your hormones, it affects everything. Yeah, it affects everything. So after we optimize myself, I got on trt and I know a lot of people are skeptical. A lot of men out there, they're like, dude, I don't want to get on steroids. Guys, you need testosterone. If you're low on T is because you're eating junk. And then now in 2025, more than every. There's a lot of 20 year olds that have a low on testosterone because there's all the bad food out there. Wink, stop. The McDonald's, the Wendy's. And then you feel like, how come I don't have energy? How come I'm depressed? How come, you know, I don't. I'm not in the mood to do anything. It's because you have low testosterone, so you have to take these blood tests in order to figure that out.

Right. So Mike saved my life. He really did. I've been off meds for the past four months.

That's incredible.

I feel like I'm back in my 20s. I have strong mindset. The Clarity. I mean, I'm just. I'm locked and loaded. Thank you. No, it's. It's great. So to go back to what you were saying, Melio can attest to this. I always say success is not defined by just finances. We can all make money. All. Every single one of us.

Yes, I believe that.

But at the end of the day, what's it worth, right? If you're freaking depressed, if you're empty inside. Right. So I'm a big believer in that, you know, and being around good people.

Yeah.

Tommy, Sierra, my wife.

Yeah.

Mike.

Yeah.

I'm very, very cautious with who I am around.

Yeah.

Because the one thing I will tell you, Bri, the one good skill that I took from being a detective, I read people very well.

Yeah.

So I have that gut intuition, just like you, where if I meet somebody, I could tell, like, yeah, this person will stick with me for a very long time. And then I could tell when somebody has bad energy. And I'm like, you're here for the wrong reasons. Yeah, I don't want.

That's a great.

It's a great gift. Right. So let me ask you this. Tell me the part about starting training your team in your apartment. And did people think you were crazy doing that?

Yeah, I'm sure.

I mean, not. People are open to open their home, to train people.

Yeah.

So, like, what made you think of that again?

I didn't think of it. I was just doing well. So I have a friend, his name is Nelson. He was doing well with me. Shout out to Nelson with me. Shout out to Nelson. He was doing well with me. And we were kind of like each other's accountability partner. And it was more so his network at first that was like, hey, I'd like to learn about what you guys are doing.

Right.

And they just needed a place to work. And this is before we got a we workspace or before we had an office. I was like, okay, come to my house eight in the morning. I'll open the doors for you. And this was a hard transition for me because I was a very successful personal producer. So I had trained a dialer that was shout out to Mel. She was amazing. She was from the Philippines.

And explain what a dialer is.

So somebody who would call the leads that I would buy and set appointments for me.

Perfect.

And where most people go wrong with a dialer is they just figure that they're gonna have the talent that they have, and that's not the case. Like, you have to be very, very hands on with them every day. When you stop checking their work, they stop caring. So me and her, every single morning would have a call. We talk about what our goals are for the day, what the intention is for the day. And I dialing as many calls as we could, could get mundane. So we would set our purpose right. We call people in 31 states in four different time zones.

Wow.

We're going to make 500 calls today. If we're lucky, we'll talk to 50 people so we have the opportunity to spread light and love to those 50 people that we get on the phone with. And if you think of it like that, you get excited. You don't mind that? No. Or that bit of rejection? Because I'm looking for that person that needs me or even the person who's giving me a hard time. I'm going to push past that to help them because I found purpose in it rather than just that my ego get in the way and like, fear the rejection. Right. So me and her had a great team. She would tell me what my appointments were for the day and I'd live my life outside of that. So it was a tough transition for me at first because I went from living life on my terms and traveling to, okay, come to my house. But if I'm going to teach you how to do this, I'm going to teach you how to do it right. So you don't have a dialer. You got to. You got to grind from 8 in the morning.

I love that.

So they'd get to my house at 8 in the morning. We'd grind all day until 8, 9, 10pm I would actually train them to put a deal under somebody in Orlando because I wasn't their leader. And I'm so respectful to the hierarchy that I would train them, help them pitch the deal, to have a leader ultimately take over it and let them split the commission 50, 50, and not even take, like, any of the commission.

That's amazing. You're a servant leader.

So when it came time to pick a leader to step up, it was kind of the obvious choice that I cared so much. So everyone just knew, like, okay, I've already been acting as if I've already been buying them lunch, giving, doing coffee, giving them leads, even though I didn't make an override off them, I was already doing all of that. So everyone just kind of picked me. But it wasn't until, funny enough that I lost my mom in 2023. So imagine I was a leader for three years, and it wasn't until I lost my mom in 2023 that I feel like I picked to be a leader for the first time. So those three years was just a lot. It was a lot of go, go, go. I mean, they just flash before my eyes. A lot of success. I'm very grateful for all of it, but I was definitely getting lost in the sauce. For sure.

For sure.

And then after I lost my mom in 2023, I was so depressed. Like, it was really, really bad. I was. That's what I was telling him. Like, God bless him for being as strong as he is. I was not. I was down bad, right? And I went to my office and I told them, I'm done. I'm walking away. I can't do this. You guys should not follow my lead because I don't know where I'm going right now. That they turned to me and said, no, we're not letting you leave. We're bringing you back in here. We're sending you to the gym. We're making sure that you eat. Because I was like, I don't know how small I was at least 20, 30 pounds lighter than what I am right now. They were making sure that I eat. We're taking you to church. We're getting you in therapy. Like, we're going to help you. And then a couple months after that, I, I remember it clicking. Like, me just being there and being like, okay, I don't want to be anywhere else. And then that was the first time that I felt like I chose to be in leadership.

And since then, it's been very black and white for me. Like, I, I, I don't take any. I don't drink coffee. I don't drink energy drinks. Like, I don't do anything like crazy to keep me going. But I'm there from, like, 7:45 in the morning until 10pm most nights. And I just have so much energy for it because it's what I love to do.

Wow.

Yeah.

That's amazing. That's amazing. And the fact that you lost someone that you love, that, you know was there since you were a kid, man, God bless you. Seriously. Because I'm, I'm very close to my family. I mean, my mom, yeah, she's a little Chihuahua for lion's voice. But at the end of the day, I love you, Mom. All right, don't get mad, please. But, yeah, when I lost my dad, actually, that was in 2020, that was pretty part of the reason why I got depressed. My biological day, I lost my biological dad, and then my mom had a mini stroke. My stepdad went on dialysis. It was just like the people that I grew, it was one after the other, one to the other. And then the biggest needle mover Guys, in 2019, in the beginning of it, of the beginning of like the worst feeling ever where you don't want to even get up, dude. And you're like, dude, what is wrong with me? I never felt this in like 28 years, 29 years. I ended up getting a DUI. It sucked bad.

Yeah, I can imagine.

So guys, if we could come up from tragedies in our life. Yeah, you guys can do it too. Okay. Whether you're listening to this, you're going through the worst moment of your life. Trust me, there will be a light at the end of the tunnel. And that's what I tell everybody. Use the pain. Go ahead and just push through. It will get better.

Yeah. So, wow.

Let's go ahead and talk about what's something about the insurance business that beginners.

Always get wrong easy. I feel like I'm tying this into my previous answer, but that it's about money. It's not. It's about helping people. If you go into the insurance business just to make money, you're not going to make any.

You're not going to survive.

Nope. And if you go into and you're, you're gonna get lost, let's say you do beat the odds because you're super talented and you make money, you are going to become lost, depressed, you're not gonna have a purpose. I don't care what anybody says. Like we're all children of God. You know, like at the end of the day, you have a purpose to, to, to, in my opinion, to serve other people or like to be kind to one another. I don't believe that people are innately bad. I mean, you've probably seen a lot more than I've seen, but I. That's just my optimism. That's just my optimism. So I believe that if you come into the insurance business and you prioritize helping people, you're going to love it. And if you come into the. Because it's so there's so much money right now, the insurance industry is producing more millionaires than any other industry in America. And our company specifically, Troy McQuaig, our CEO, he has produced more self made millionaires in his sales force than any other salesforce in American history. Like, just really incredible. So of course it's easy to get lost in how lucrative it is.

The flash.

Yeah.

Yeah.

But you'll get lost.

Yeah.

If you prioritize just helping people. It's sustainable. You're gonna make a lot of money. You're gonna be happy doing it. You're gonna be a good person. And I feel everyone gets that wrong. They come into it just for the money.

No, absolutely. So let's talk about mindset real quick. Okay. So with me, I feel like I had to go through the trenches of being a detective, being a police officer, almost dying multiple times in my position. Okay. In law enforcement to build me up to face what I face on a daily basis with entrepreneurship. Because as you guys know, entrepreneurship is not meant for everybody.

No.

You need to be solution driven.

Yeah.

Okay. So since you face adversity yourself.

Yeah.

Okay. You've been in the darkest moments losing a parent, which is very heartbreaking. When you face doubt or hard times, what do you tell yourself to keep going?

Now, that's a really good question. I pray.

You pray?

Yeah. And it wasn't just losing my mom. I lost my aunt that I was really close to when I was five. Then I lost my uncle that I was really close to when I was about, like, seven. Then I lost my other uncle that I was really well. Then I lost my grandpa, who was super close to, and he was killed. That was very sudden. And I lived with them at the time. That was a lot. Then I lost my other uncle. Then I lost my grandma, who was my world. Then I lost my mom. So I don't think that I would naturally be the kind of person that just faces adversity, like, so headstrong, because I'm naturally very emotional. Like, I'm naturally very soft. I'm very sentimental. I'm very empathetic. Like, I feel someone's pain and, like, I just, like, cry for somebody else probably more than I cry for myself.

Yeah.

And it was, I think, life that made me tough and gave me thick skin. And I look at all of that as a blessing one, because I believe they're all in a better place, so it's easier for me to find that light. And I think that's why I believe in God so heavily. If I didn't believe in God, I don't know if I'd be here. Like, actually, that's how much depression I probably feel like, would have come over me. So when I have to face adversity now, it's just really easy to be, like, I've been through worse. Like, I gotta keep going. Like, it's just a habit for me now. Like, I gotta get up. I gotta keep going. I'll pray I'll turn to God. God's close to the brokenhearted. And more than anything, I just feel like your little habits. Atomic Habits is a good book. I feel like the habits that you have work for you or against you. So when I know that I'm down bad, I will do workout. I'll read, I'll journal. I'll, like, try to. We live on the water. So, like, I try to spend time just, like, looking at the water and being grateful for what I have with my dogs.

Like, all these little things that make you want to keep going. And then I think of the people who depend on me.

Wow.

And then I'm like, okay. Like, I got to show up for them. So on my worst days, I'm notorious for no one will know. Like, I'm very good at putting on that face to show up and be there for you. And you will sense no difference in my energy.

Likewise. Yeah. No, I feel you on that one, Bri. I think it's a superpower. I think it's a superpower that you have emotional intelligence, to be honest. You're very aware.

Yeah.

Which is. Which is unique because a lot of people are not. They are not. They're not able to read people. They're not able to go ahead and be like, yo, like, I need to get past this, because a lot of people rely on me.

Yeah.

I've been through worse. I think one of the. The needle movers that you said I like to call is. It could always be worse.

Yeah.

We're breathing. We have food on the table. You know, we have people that love each other. Right.

Yeah.

At the end of the day, you know, there's so many people like, oh, dude. Oh. Why is that to happen to me? I'm like, bros, quit with that bs.

I know. Yeah. That drives me nuts.

Always be worse. Okay.

Yeah.

You have a few people tell you no. Did you die, bro?

Yeah. You know, but I'm also very solution oriented, like, you. Very. I. I'm. That's a very. Honestly, it's a pet peeve of mine. I'm very patient. That's a place where I lose patience. You come to me with a problem, you come to me with a solution.

Yes. Speaking to the choir. Let's make it happen.

Yeah.

Right. Solution driven. Let's go.

Yes.

So what would you tell people right now that possibly they're like, hey, I like Bri. I may want to try insurance. What would be the first step if. Let's say, somebody wanted to be recruited.

By you to reach out to Me on the USHA Miami Instagram. So USHA underscore Miami and DM us and say that you're looking for a life change. I only bring on people who are 100% serious about making an 100% commitment. Because I give you 100% of me. And if you are, then I'm willing to help anybody change their life the way that my life has been changed.

And then based on your most successful agents and recruits. Right. Your team, what characteristics are you looking for? And I know we talked about characteristics, but once again, this is a very beginner, you could say friendly podcast where it's people that need self help. Right. Mindset. People that are looking for different either sources of income, opportunities and just an uplift. So they heard your story. That's why I'm saying what traits are you looking for?

I'd say somebody, again, who is coachable. And just to elaborate more on that, since we'll talk about it again, is if you come into my office, I'm going to give you a script to read. Mm. I'm gonna give you free leads that are very high quality that I buy that the conversion on is great, and I'm gonna tell you how to work them. I'm gonna send you to the gym. Whether you like it or not. We have a gym break and I'm gonna send you to the gym. I'm gonna watch what you eat. I call it positive peer pressure. And I actually got a lot of that from Andy and Jackie and the Elliott Group. I now make people sign a mental waiver. Like, are you okay with me calling you up? Are you okay with me positively peer pressuring you? I'm not going to tell you to go out and drink. I'm not. And I used to make those mistakes in the past, but, like, on this path now, I only want to call people to be a better version of themselves.

Absolutely.

So I. Whatever your beliefs are, don't inflict my beliefs. So I have a lot of Muslim guys in my office that, like, if they're. If that's your belief, go pray. Like, I'm going to send them to prayer and not get distracted by their work all day. I just want you to be coachable so that I can help you become the version of yourself that I'm going to believe in you to be. That'll make you and your family and everybody proud.

So what I'm hearing is Bri is here to level you guys up. Okay, Bri, so what. What's in the future? What are the cards in the Future in front of you. You're very solution driven.

Yes.

Obviously, if you're very solution driven, you've been able to have this much authority, much impact and influence on people. You have a vision for the future. So the next 12 months, what do you see?

O, that's easy. 2024 was a rebuilding year. After everything I lost in 2023 when my mom died. This year, everything is just aligning, especially after getting coached one on one with the Elliott group. I'm gonna. I'm gonna blow up this year, but I'm gonna blow up my. My vision. I know I'm going to make it happen. No matter who says it's impossible, is to bring on a good amount of people while not sacrificing the quality of the people that I bring on.

Nice.

And have a team that moves as a unit the way that these guys do in Arizona. Right. Like a team that pushes each other to level each other up. A team of leaders that are all just encouraging each other to be the best version of themselves. Not convenient friends, real friends that are calling you. Hey, lock in. I want. I want that. And I'm going to have that. People that their work life is so integrated with their personal life that their wives are excited that they're coming to work with us because we're making them better version of themselves. A real community that's not just about insurance. End of 2025, I'm gonna make it happen.

Yeah, it has to work or it has to work.

Yeah, it's gonna work. It's already working.

Love it.

Love it.

No, that's great. And it goes back to culture.

Yes.

Culture is everything in business, you know, And I've always preached that ever since I started entrepreneurship. I was like, I want to build a badass team. I want people to be happy, come to work, and they just push it to the limit. Right?

Yeah.

That's awesome. So let's talk about social media real quick.

Yeah.

Okay. You have a great social media following. I've looked at your content. I looked at OSHA's content. Any plans on expanding on personal brand? What do you think about personal branding?

Yeah, I have to expand on that. It's. Speaking of culture, I have a great culture, so it's really easy for me to get caught up in just the entertaining stuff that we post. But I was getting some great feedback from Trey and I know that you can go to my page and you don't really know what we do. So I want to expand more on making it clear what we're doing. And how we're actually helping the people that we're bringing on. Not just that we have a good time, because, yes, we have a good time, but we have a good time because of what we're doing, which is helping people. And personal branding. I shied away from that in 2023. I was huge on social media before, and then I guess I just didn't feel comfortable being in front of the camera all the time because I felt broken. Now I feel healed. So I. I would like to expand the way that you have.

Okay. So social media branding growing on that. Here's one question, and I usually talk about this in the very beginning, but I was caught up on, like, your. Your journey. Your journey is very, very good. Small wins.

Yes.

Give us a client success story. Someone that you guys have helped through your service that you're like, dude, this story's fire. This is why we do this.

I was just talking about it today. I have a lady client. Her name is Felicia. I don't know if I can say her name, but her name was Felicia. She lived in Georgia, and she was just the sweetest. Everybody that she had talked to before she talked to me treated her like a dollar sign. Treated her like there was just money to be made. And she just wanted to be explained her options and educated on getting health insurance. I have the kind of conversations with my clients that you were having about big Pharma. Like, I have had women get on the phone with me and talk about how all they have is migraines, is a preexisting condition. I'm like, okay, what medication do you take for that? And it's a medication that treats men's prostate. And I'm like, have you looked up this medication and what it treats? And then I will explain to people. Your doctor facilities make more money off pharmaceutical companies than they make off you.

Yes.

That's why they're so quick to write you prescriptions. Don't just take everything that you get. So this is a kind of relationship, the relationship I built with Felicia. And she ended up getting cancer.

No.

She beat it.

Yes.

But in the process of getting cancer, she was really taken care of. And she sent me the most beautiful testimony about how she feels. I helped save her life.

Great. That's awesome. Yeah, I love that.

Yeah.

You're making a bigger impact than just selling health insurance. And that's what it's about.

Exactly. And a lot of our health insurance is health based, so you get discounts the healthier you are. So you get more coverage for less I can't tell you how many people I've saved so much money. They were paying like a mortgage for their health insurance. Like 2600amonth out of Nevada.

Wow.

And I'm getting insane. Yeah. Yeah.

I thought paying 600 bucks was.

Yeah, four grand for, for health insurance.

That's insane.

And then I'll get them a plan for like 8 or $900 as more coverage. And they will cry and be like, the difference that you're saving me monthly is going to help us get our son a tutorial.

100%.

It's gonna help us go on a family vacation that we feel like we haven't been able to afford.

Wow.

Like, just really beautiful stuff. We had one guy. This is, this is still beautiful, but it's more cool. We had one guy who was 32 years old, overcome a stress because he was an entrepreneur. This was Nelson's client. So the guy that I started with, he sold him a critical illness cash benefit payout that God forbid he were to be critically ill, he'd get 90 grand. So he's 32 years old, he has a stroke, but he's fine. Calls Nelson, he's like, yo, I just had a stroke. Nelson's like, dude, are you okay? And he's like, yeah, I'm, I'm fine. But if I could show that I had a stroke. Can I get that check? Sure. That he had a stroke, got the ninety thousand dollar check and went and had fun with it. I don't know.

I didn't even know that was possible.

Yeah, guys, if any of you guys.

Have a stroke, I said that like two heart attacks last, last year. Because he doesn't follow the rules with dialysis. Dude, you can't be drinking Celsius. What's wrong with you?

Oh, no.

With that being said, okay, I'm not going to bring personal business into this. Pablo, I love you. No, that's good to know. Yeah, I see my parents your way. I'm just saying. Okay. All right, guys. Now to wrap up this awesome interview with Bri. Bri, this is the level up, okay? You're going to have 100,000 people per day. Download this episode when it comes out. It's going to be cool, right? We're currently ranked number one in business today. We're ranked number 19 in all categories. Number 19 in all categories, which is awesome.

Congratulations.

We're even ranked number number 19 in the Philippines, which is pretty cool because we had a guest.

There's a lot of hustlers in the Philippines.

Yeah, we had A guest that, you know, he was going to start credit card processing and just target Filipino based.

Yeah.

Businesses and. But here's the smart part about this, and this is why I love interviewing entrepreneurs, because you think outside the box. He's going to name his business Pinoy Business and then he's going to hire virtual assistants from the Philippines that speak the language and only target Filipino businesses. I was like, dude, that's genius, genius, genius. Because they feel comfortable. The language foundation, instant trust. Right? So hey, you don't know what you don't know.

That's true.

Right? Okay, cool. So audiences right here speaking to this camera, let them know, give us some words of motivation so they can level up in 2025 as well.

I'd say it comes down to your habits. Your habits either work for you or against you. And you have the power to change everything in your life just with the daily little things that you don't think matter, that compound, you know, a little journaling of gratitude every single day will mean at the end of your worst day ever, when you feel like you have nothing to be grateful for. It's going to force you to think about the fact that you're breathing. It's going to force you to think about the fact that you live in America, that you have access to electricity. It's going to force you to be grateful. And I think that success comes through manifesting and the law of attraction. I think that you attract what you put out there. And if you can make a bunch of daily habits like cold rinsing, like research what's good for you, the same way that you spend time watching Love Island.

Stop watching Love Island.

Take the time to. To research what makes you a better person. The same way you take that time to research what's going on in other people's lives. And if you work on yourself and your mind and your body the same way that you work on all this mindless stuff and get rid of distraction, you will become 1% better every single day. And at the end of this year, you won't even recognize who you were today. And don't wait to get started. If you wait to be perfect, you'll never get started. Just start right now.

Boom.

Do something for you today.

And that's the level up, guys. Love it. Bri, where can my audience find you?

Instagram. Bri Matheson. B R I M A T T H I E S E N is a really long name. And then the business Instagram is usha_ Miami.

Awesome. Awesome. Are you doing any keynote speeches anytime soon in Miami?

No, I'm not. Not any soon.

But you need to speak.

You'll look for me in the future.

People need to hear it.

Thank you.

Okay, guys, that wraps up this phenomenal interview. Make sure to leave a five star review on Spotify, Apple Podcasts and on YouTube. Guys, push us to top five in all categories. Come on, we need to be next to Rogan. Guys, come on.

Let's make it happen.

Right? Emilio. Come on, dude. Push it to the limit. With that being said, guys, thank you. We'll catch you on the next one.

Thank you.

It.