
Transcript of From 8th Grade Dropout to Tiny Home Empire: Kyler Kropf’s Roads to 30 Million
The Level Up Podcast w/ Paul AlexFor investors, it's your takeoff. Let's say I'm building multifound, that you're looking at a year to two-year process. If you're building out that interest payment, hitting your bank account every month, the longer that build takes, the more it's cutting into your investment. If it took you two years to finish your product, what if you could do it in three to six months? How much money would that save you on your bottom line? That is how we're bringing the investors back more money in their pockets because we can get to the properties a lot faster. While you're doing the horizontal, the plumb, the septic utilities, we're building the houses. It's about the time everybody's done. We bring in, we set up a community in two weeks. So it changes the game on everything.
Hey, guys, and welcome back to a Level Up podcast. My name is Paul Alex, and today we have a phenomenal guest. Now, you guys know that we interview the best of the best in every single industry in the entrepreneurship world. You know that the Level Up podcast has to do with self-help, providing value, believing in core values, and absolutely just everyday people crushing it. Now, today's guest is actually a good friend of mine. We're in the same brotherhood with one of my mentors, Andy Elliott. So known him for quite a few... It's been about a year, I think, now. So he's absolutely crushing it in this industry that we've never talked about before, guys. And you guys are going to love this episode, okay? Because it's about giving back. It's about core values and all that jazz. We have a powerhouse entrepreneur by the name of Kyler, who turned a single shed he built by the hand at 20 years old. He turned this into a multimillion dollar company, guys. One of the fastest growing modular and tiny home companies in the US, actually, operating across multiple states. Kyler's redefining affordable housing with innovation, speed, and heart.
It's about the vision, guys. From building cabinets to building dreams, his mission is clear: transform lives through scalable, beautiful, attainable homes for everyday people. So let's go ahead and dive into this. Welcome to Love of Love.
Hey, thank you for having me on the show. I'm super excited. It's going to be good.
I'm pumped, man. I'm pumped to dive into your story by the self. Let's dive into it, man, your origin story. So you built your first home or your first shed, dude, by hand at the age of 20. Okay, so what led you from that one-off build to finding your multi-monetized company now? It's just expanding, dude.
Yeah. Going back, I grew up on a farm, dropped out at the eighth grade. I always had a passion to go out there and create something, make some more money. I was making $250 a week. I figured out, what the heck? What the heck am I doing with my life? Working for a guy out in Albuquerque, New Mexico. The guy didn't pay me for six months. It just led into different things where it wasn't working out. I came back, I seen the neighbor had a shed over there. I said, Hey, what if I created this and I sold it to a customer? I said, That might be a good idea. Never had construction background, didn't really know anything about it. But I said, What am I going to lose? Went to Loews, bought the materials. Two weeks later, had a shed constructed I found the customer, sold it to him, and I said, Hey, I think I'm on to something. I think I can change a lot of people's lives by doing this. I know it's going to take a lot of hard work, and it's going to take commitment, but I think I've found what my purpose is.
I I think this is it. That has led to changing people's lives every single day.
Absolutely, man. That's an amazing story. Let's go into the fine details of that origin story, dude. What year was this? What year did you drop out? If it was the same year that you decided to do the shed? No, because you were 20. What year was it when you first built the first shed?
It was 2018. August when I built the first shed.
Okay, so 2018, right before COVID. Right before COVID. Wow, that's amazing, man. Did COVID affect your initial thought process of starting the business, or did you start the business before COVID?
We started it before COVID, but if I start something, I just go all the time.
And did COVID affect the actual business concept?
You would think that it would affect it negatively, but it actually gave us a 200% growth that year. And we learned to pivot at the right time. So we've seen it coming and said, Hey, how can we create a product that a lot of people are going to want? So we pivoted and had 200% growth that year. And the business started scaling super fast and faster than we could actually manage it. Because if you drop out of the eighth grade, you don't have the acumen, you don't have the skills that you need in order to run a business and a ton of employees. So you've got anywhere from you're building the product, you're selling it, delivering it, and then you're figuring out how to manage customers and how to still manage making a profit.
No, absolutely, man. Let me ask, your environment when you grew up, man, did you grow up with your parents being entrepreneurs or any siblings that were entrepreneurs? How did you have that entrepreneurial spirit? Because not everybody has that, dude.
Right. Ever since I dropped out of the eighth grade, I was 14 years old, I've always had that entrepreneur spirit to go out there, make it happen, to run a business, to make some more money, to chase the success. I've seen it out there. I'm like, How can I go get it? I had parents that grew up. They always were entrepreneurs. My dad always had a business. I learned from him the fundamentals of what does it take to run a business. I've seen him run a $4 or $5 million business a year. I just grew up around that.
No, that's great, dude. I have a kid on the way, and it's going to be my first kid. Congratulations. Thanks, man. It's one of those things that... When I grew up, I didn't grow up in the richest area, dude. I grew up in poverty. I remember I used to have a group of friends that they would be like, Oh, that person's so lucky. They're well off. They're born with a spoon in their mouth. Now as an adult, dude, it's just like, Well, that's not a bad thing. It's a good thing that their parents made the right decisions to love to level up their family's generational wealth. Absolutely. They were the one, dude. I want the same thing for my kid. I'm going to tell my kid, dude, you should be proud that. You're getting dropped off in a nice car in a nice neighborhood and you're having solutions. Dude. And that's what it should be. I love that. I love the fact that your parents taught you to be an entrepreneur, dude, because that's the same thing I want to do for my kid. It's a wonderful thing, dude. I always resonate on that. I always reflect on that, man.
So, okay, your company is expanding to multiple states. What states are you guys expanding to?
New Mexico and Arizona and Colorado as well. I've got investors out there. I've got single family homeowners, and I've serviced some schools out in Colorado that had trouble bringing affordable housing. So expanding to those states to be able to help families out there as well, other than the four states that we currently do.
Then with your company, what's making you guys stand out over the competition? Because Obviously, just like with any company, dude, you always get, Oh, what makes you so special? Because I'm pretty sure you have competitors and all that jazz. Absolutely. But what makes you stand out, dude? What makes people want to do business with you?
Absolutely. The normal answer would be the quality, the price points, the warranties that I have. But I'm going to say that's not it. It's the people that I have inside of my company, the mission and vision that we're all on, which is to bring the affordable dream back into America. My people are... I always say I have the number one team in the world, and we're going to be the Ritz Carlton of Tiny Homes. I love it. That's what I preach every single day, and I teach it. I don't just preach it, but I talk it, I live it. I say, Hey, this is the company that we're going to be. We can be like everybody else. We can just build. It's just another home. But what can we do to that family that would make an impact in their families so they can go tell five other families because of the experience, because of the people. Because when you walk into Saddlebrook, I want you to feel a certain way that when you leave, your life was impacted, whether you bought a home or whether you didn't buy. But I made an impact, and it was well worth your time.
I love that, man. I love that. You're leading by example. You want to be the best. You are the best, and you guys are growing massively. That's wonderful, man. Let's actually talk about the product in the process now, man. Here at the Level Up, we have about 100,000 listeners a day, which is phenomenal, dude. We've been blessed to do that in a little bit over a year and a half. It's just the concept, dude. Self help. Self help, dude. You got to conquer your mindset first before you get into entrepreneurship. I always tell people that, man. It was just like, Hey, dude, I could show you absolutely everything I've done to be successful, but at the end of the day, if your mindset ain't right, dude, it ain't going to help you. Let's talk about the product and process, man. You offer tiny homes, modular homes, cabin shelves, and custom designs. Walk us through your 4D process from discovery to delivery. What makes it so seamless?
The first thing you do when you come into our marketing to our team, we look at it as our discovery, which we figure out, okay, what is it exactly what you need? What are your needs? What are your wants? And we dictate the wants versus needs. Once that comes in, we create a product, we create the home for you that fits your budget, that fits the needs that you have, and then we start building it. So we're all one-stop shop So you design, we build it, we deliver it, and we set it up. And we are the ones that hook up your electric, everything. So the simple process is you're not messing with the middle guy. We are directly to the manufacturer where everything happens in-house.
You're the source.
I'm the source.
I love that. The source. And it's in America.
And it's in America.
That's what I'm talking about. Yeah. American made. All right. So you're the source. Where are pricing starting for these models, man, for these tiny homes?
I've got prices. So I sell a low, medium, high ticket. So I've got products that start at $25,000, which is a shell. If you want a DIY project. So COVID hit DIY projects for very, very popular because people want a backyard projects and they want to do their own things. That was very But my home starting from $65,000, they go all the way to $150,000. So very affordable. We are anywhere from $130 to $140 per square foot for your homes.
That's amazing, man. So with the prebuilt models, Costing starting off at the price point of 65K. What trade offs or innovations help maintain quality without sky high price tags?
We have a philosophy that says we don't shop at a convenience, we shop at a price. So when we buy our materials, we were getting materials all over, but we're getting it at such a big quantity. So they say, When I built the 12 by 16 shed, I went and bought a couple of sticks of lumber at the lumber store. You're going to pay top dollar for this. Then you go to a bundle, then you go to a truckload, then you go to a trainload, then you go to a shipload. So how can you get to where you can get pricing for a shipload? Well, you can solve a lot of people's problems. You got to go get a lot of customers. So when you get a lot of customers, you can drive everybody's prices down for their lumber. So not just your house is going to be an affordable price. All the other people that buy on a monthly basis, their homes are going to be the same price. So that's the one thing that we figured out with AI that's coming in that helps us purchase from all over the world that sees where the best prices are.
And then we got a good team. Yeah.
Phenomenal, man. Phenomenal. And I'm pretty sure... I mean, you're such a great leader, dude, so I'm pretty sure you're delegating it right. You got people building relationships. Your network is just growing massively. And Now you're bringing in more investors. Let's say, for example, we get clients here, dude. I just had somebody that's doing a massive global AI security camera company that's helped schools prevent school shooters. That dude's all over to be able to hedge fund to the guy that's starting at 21 years old right before you today, dude, that's doing a content creation. We vary. We don't have that one-deesh audience. It's amazing, dude. For the investors that listen to this show, dude, how can they invest with you?
They can invest by... We're doing communities, where we're bringing in these tiny homes and setting up communities for the affordable market. So a lot of workers that come into small towns, you can't get housing in there. So what happens for investors is For investors, it's your takeoff. So we're seeing all across the world that... Let's say I'm building multifound, that you're looking at a year to two-year process. If you're building out, that interest payment, it's hitting your bank account every month. So the longer that build takes, the more cutting into your investment. So what I've figured out is when you have the horizontal and vertical can be done at the same time, you can get to the renter a lot faster. So let's just say if it took you two years to finish a product, to get it all done, get it rented out or get it sold, what if you could do it in three to six months? How much money would that save you for the investor and for the investors, the capital groups that are investing? How much money would that save you on your bottom line? That is how we're bringing the investors back more money in their pockets because we can get to the properties a lot faster by building in a factory.
It doesn't matter if it's raining, snowing, sleet, it doesn't matter. We're building five, six days a week, and we can have your product to your property while you're doing the horizontal, the plumet, the septic, the utilities. We're building the houses. By the time everybody's done, we bring in, we set up a community in two weeks. So it changes the game on everything.
Wow. Basically, the saying that I like to say, especially for my sales team, speed to lead. Speed to lead. Dude. Speed to lead. I love Yeah, successful of speed, my friend. All right. Well, absolutely. Let's talk about your business model and how you're scaling it. Okay. Your lifetime warranty and financing options are awesome, dude. They're bold. How do you balance risk and customers' trust while scaling so fast? Because some people might see it as like, Oh, man, that's crazy what he's doing. But how do you balance the risk and customer trust while scaling?
It's all about It's not the product that you build. If I do everything in-house, I know how long the customer is going to keep their house. So average customer keeps their home 5-7 years. So if you do a lifetime warranty, you're really looking at how many customers are actually going to keep the home for the 40 years. And most times, your products, like what I'm covering, is covered by the manufacturer. So I've got deals that are covered on that side. So when you have trust in your clients, when you have trust in your product, I believe that the risk isn't as much as people would think it is.
It's not as risky, right? Because you know your product, you know the process, you know your quality. Absolutely. Yeah. No. I love the level conviction, dude. That's what people buy, right? They're the buying, your level conviction, dude. Especially when you got the founder in the company on the pocket saying, Yo, Our quality is the best. We're going to make it happen. That's what it's about, man. From 509 units delivered in 2021 to 654 in 2022, what systems and team structures enabled that growth, man? Because that's massive growth. But in the very beginning of the podcast, you said you were at a little bit over 100 and such employees now, correct? 109 employees. 109 employees. What systems and team structures enabled that growth, man?
Systems and processes. Yeah. 509 units. I remember that year down to the day, year, week, month. That year was six days a week, 18 hour days, figuring it delivering. So I delivered every one of those houses. So I was in the truck delivering it. I was in making sure lumber got there for the builders. At that time, we had about 50 people. Covid was going crazy. We had people... I mean, if someone showed up, if I had the product there, they would buy, like guaranteed buy. But the thing is, we had no systems. We had some systems that were broken, but we really didn't have any system. So we really didn't know if we were actually making any money. That year, we grew so fast that we were on the verge bankruptcy because we didn't actually know if we were making any money. We were just growing so fast that the systems and processes were not in place to actually handle that amount of growth. It all came down to people and systems of processes. And I learned that year that if you don't grow the right way, it can actually take your company down.
So if you grow too fast, it actually can hurt you because more is not better if you don't have the right systems that are going to take on the growth that you're about to get. Correct. So I like be prepared and to have to like, okay, if I do 50 million, what are the systems and processes that I'm going to need? Who are the people that I need in place? And the leaders that I need to delegate these things to? And what's our growth strategy that we're going forward? And now With the system process, everything that I've learned, we've came over that. I believe I give God all the credit. I get him going on. I'm a big faith guy. I learned a lot from that. I think when you hit rock bottom, you figure out a place that God is the rock at the bottom, and there's no way but up. I remember that story because three years before that, and I know that this is the reason why I got there, a guy told me that you'll never make it. He said, By year three, you're going to fail and you're going to go bankrupt.
I remember that. I remember we were sitting with the bankruptcy lawyers, and we're not going bankrupt. We're going to figure this thing out. We're going to get out of this hole because we have a lot of customers to serve. We've got a mission, a vision, and I love what I do. We're going to get ourselves out. We climbed ourselves out. And ever since, we've been profitable. We've been serving a lot of customers. We pivoted into the tiny home, the modular space, so not the sheds anymore. And that has extremely helped us out in where I'm taking this company.
And is it because of higher net profit margins? Is the reason why you made that pivot because the sheds weren't as profitable as the modular projects that you guys were doing?
I've seen a shift in the market after COVID hit. There were so many sheds that were sold that in 2024, I knew that the sheds were not going to be as popular as the affordable housing. So I've seen where housing was going through COVID, prices were going... I mean, if you're in Florida, Texas, housing prices... I mean, I had 26 rentals at that time that I bought myself all over Arkansas, Texas. And I gained so much equity overnight that I'm like, This is not natural. I was like, What the heck is going on? I need to get in a housing so I can actually serve the people that want an affordable house. How can I do that? How can I solve that problem? I just see the problem and I pivoted and I said, Hey, what do we need to do to make this shift?
So you hyper-focused to fill in the void and came out successful out of it. That's fired, dude. I love that. Okay, so tiny homes often get criticized as impractical. How do you convince families that a 384 to 500 square foot space can be a full-time comfortable home?
It's about what you do with the space that you have. A lot of people, if you have a 3,000 square foot home, 4,000 square foot home, how much of that space do you actually use? Our clients are 40 to 60 years old that buy our tiny homes. They are downsizing. They're tired of... The kids all moved out. They're not home anymore. You're really looking at the quality of life versus having a big house and you have to clean it and all this. The people that are buying these, they want time with their grandkids. They want to spend time with the family. They have more things that are more important to them. When you're talking about 384 to 500 square feet, we've actually created a product where we can go up to 1,200 square feet. For the people that don't like the small stuff, we can actually go up to 1,200 square feet in one piece and deliver it down the road and all in-house. We've created a product for both. I do a one-bed, one-bath, all the way up to three-bed, two-bath. That's awesome. I'm solving problems from the tiny home to the modular space.
Then for the 1,200 square feet, if you don't mind me asking for myself, what was the pricing around that? Just vaguely.
That price is around 169,000 for a three-bed, too bad.
Dude, that's not bad.
Brand new.
That's not bad at all. Wow, that's awesome. I love that. Okay, so this is a level of podcast. We always like to talk about people's success.
Absolutely. I love that.
Let's talk about success, dude. Can you share a standout story where your company changed someone's life? Maybe a retiree finding peace. You were just talking about your avatar currently who are looking to downsize, typically because they want to join more out of life. Hey, I could resonate with that, dude. I just moved to Puerto Rico three months ago. You hit it right on the target, dude. 5,000-squar feet here in Miami, probably 1,600-squar feet over there. But my quality of life is so much better. It's absolutely good. It's absolutely good. Brought her back. Or a family finally being able to afford a home because I know, dude, inflation is through the roof. Inflation is through the roof. People can't afford it. They're scared. They're like, Dude, we're never going to be able to find a home. I think there was a new study that came out now. People in their 20s, before their parents were able to afford a house, look forward to buy a house, and now people can't afford a house until their 30s, 40s or whatnot. What story would you have that stands out out of the rest?
I had a customer that, this was about a year ago. Her house burned down. She lost everything. She lost everything in the house. She thought that we were a company that was the most expensive company. We're not the cheapest, but I believe in a product. She thought that we were the most expensive. She just didn't think of the option. But someone told her, Hey, go check them out. We actually helped her get into two houses. It was 384 square feet. Completely changed her life. I brought her on the podcast, and she was telling us the story of how we made her feel. I think that's the biggest thing is I I go to my team and I say, Hey, there's too many people out there in the world that if I try to go change everybody, I can't. But if I teach you guys how to take care of our customers, how can we make even a bigger impact? So I brought her in, and she was in tears because it completely changed her and her family's life because of the product that we were able to deliver at the speed because our house burned down, and within two months, we got our house.
And so speed of lead. No, speed of lead. But we got her exactly what she wanted at an affordable rate.
Yeah. And that's It's life-changing, especially for her life and what she's been through, right? It's some trauma. Let me ask you, dude, what is your why? Why do you do all this? Because I ask entrepreneurs this all the time, and I always tell people this. My why changed so many times from seven years ago when I first got serious about entrepreneurship until now. Now I have a kid in the way.
Right. Your why is shifting.
It's shifting. It shifts, I feel, almost every year, dude. What's your why currently right now?
I go back to When I first started this company, my why was completely different. I grew up not... I had money. My parents had money, but I was always wanted money. I thought that chasing money was my why. I thought that getting out there chasing that success was actually going to be my why. But actually, what I realized, my why is how I can make an impact in my team's quality of life and how I can make an impact in my customers. When that shifted, something shifted in my business that started attracting the right people in my My leader started shifting, my changing, my employees started changing, and the success started coming back to me. I was making a video in the car, and I said, I'm super excited to be back home with my team. I love my team. I love the impact that we're making. We have a Slack channel that we're on every day. I see the wins in there. Honestly, Alex, if I could, Paul, if you'd ask me, Do you want the cars? Do you want the house? Do you want any of that? I don't. It's about the people that I come in contact with that I can make a change in their life.
I love seeing their wins. I love seeing their change in life. Hey, you changed my life today. Hey, you changed my perspective on this. Hey, I've seen you do this, and you changed my life. That is the reason I get up every day is for my team and for my family and for the impact that Saddlebrook is making in the world.
Yeah, dude. Impact. From what I'm hearing right now, you're a servant leader, dude, and that's honorable, bro. That's good for you, man. I love that. I agree. Same thing, dude. Back in 2021 was one of the best years of entrepreneurship for me. Dude, I'm going to tell you something. I bought all the nice toys, all the stuff, and I'm like, I made it, right? Then depression hit me, dude. I was just like, Bro, why do I feel so empty? That's when I shifted my mindset into being more purpose-driven with people's results. That's why we always have a saying here at my organizations is, Your success is our success. Love that. It's true, dude, because without the people, without the culture, without the belief, the vision, dude, majority of people do not stay at a company for long, bro. They don't. Right now, if you're a CEO or founder or leader, and you're trying to really dominate as a leader in your organization, you will find this out very quickly. Because I've met business owners that treat their employees like they're just managers, dude. You can't be a manager. You can't be a manager. You can't I know.
You got to read them, dude. You got to be the example that they want to be, right? It's 100%. I like it. We have a lot in common, brother. Let's talk about some challenges, okay? Because entrepreneurship, there's challenges every day. Hey, there's always buyers.
It's not always perfect every day.
I think 90% of the time is just figuring it out, right? Absolutely. Solution-driven. That's it. Solution-driven. Guys, we're going to talk about these challenges that We faced here. With the housing industry having tight margins and complex logistics, what have been the toughest hurdles building out, manufacturing, and delivering these tiny homes?
Speed and quality.
Speed and quality.
Getting enough volume, getting a home out fast enough. If you got, let's say, at the time, I think right now, we were 62 homes behind. If you build one. Right now, it takes us about 15 to 22 days to get a house built from start to begin. We want to get that down to a nine-day process to where when we start it every day, we build a home. So getting the speed and keeping the same quality. That's some of the biggest challenges we face, because if you're faster but keep the quality, you can get the prices down. So if it takes you longer, then your fixed costs stay the same.
No, absolutely. Right now, so you guys are at a nine A day window. Mm-hmm. Okay. What is your goal for the future? Are you trying to get it even less than that?
Less.
Less. What is your goal? Let's say within the next year.
I think you can build a house in 48 hours. We can have 48 hours inside of a house with the right processes. Yeah. Wow. Because I've seen it. You can build a house if you have the right processes, the right systems. If it's not too custom, I guarantee you can build a house. I'm going to keep that goal because I know that it can be done. Dude, I love that.
I love that. You have the vision for it. You know that it can be done. You make it happen, brother.
I can save a lot of customers a lot of money because if I can get it faster and if I can clean up my process, it's always about... Elon says, Hey, take a process. Every time you don't add, take out, how do you make the process faster? Yeah. No, absolutely. That's my mission.
Yeah. No, that's great, man. I'm pretty sure a lot of people are going to hear this. They're going to be like, Oh, man, that's awesome. Okay, so let's talk about your future growth and legacy, okay? I always talk about legacy being bloodline breaker. Got that from Andy. You're really in multiple states, dude. What is your 3-5 year plan right now? Are you thinking about new regions, bigger modular units, or adding more services?
We offer different services already, but the future plan is to have multiple locations where I have my manufacturing, so I can cut down on cost and logistics. Okay. That's my future, is to have five more manufacturers. We build 67,000 square feet of manufacturing at each location. Wow. So we can get that speed and keep the inventory in-house.
Any specific states that you guys are thinking of actually station those manufacturing factories?
I need one in Colorado. I need one in Arizona. I need two more in Texas.
Wow. Okay. That's good, man. All right, so let's talk about building dreams, transforming lives. Okay? I love it. All right. How does the broader mission Building Dreams, Transforming Lives, influence your leadership, your hiring, and community involvement?
I take that and turn around to Building Teams and Transforming Lives. I believe it starts with a team, but before that, it starts with you. It starts with you as a leader. Two years ago, when we both met Andy and we're both in the brotherhood, when Evan came down, he completely shifted the way that we did business, how we did sales and everything. I believe it comes down to how… If you want to grow, it comes down to having a team. You can't serve at a high level that I want to if you don't have a team that is executing and has the same mission and drive as you do. I quickly realized that if I'm not a leader that creates the example, Why are the people going to do more than if I'm not willing to actually go out there and do it? Starting the year, we had six executives, and all six of those are not with us anymore. We made a decision that we're going to build the team the right way. We want to add culture values, and we have core values. But again, it starts with the leader. You have to be that example first before someone else is going to step into the foot that you're doing.
Absolutely. I believe in my team. I believe in teaching them how to fish versus showing, actually giving them a fish. I have leaders now that are 25, they're 30, that I am teaching them, Hey, this is why you make this decision. This is how we go into these areas. So building dreams, building teams, and transforming lives starts with the people inside the business that can go and make an impact outside. So how do I go from 107 people to a thousand people that reach 10,000 people? I want to reach the people inside of my company to say, Hey, we're on a mission to make an impact in the world. But for me, I want to make an impact inside of my company because I'm building people, not companies.
That's powerful, man.
I'm building the people inside the company because they're the ones that are going to take that vision that I have and go and spread that mission. That is the whole goal. God has called me to step out and to be bold. I love what I do, and I'm teaching the team that you got to think bigger. It all comes on how you think and what mindset do you have. If you think that you can't do it, then you can't. I'm eighth grade dropout, 26 years old, 107 employees. Big company, you could A lot to be proud of. But I still every single day, how can I make an impact inside of my company? Because they're the ones that are coming in contact with my customers. We sold a ton today, and I never came in contact, but they did, and they made an impact.
Absolutely, man.
I'm here to create a legacy. I just have a big vision. I have a big mission, and I have a conviction that I can serve people across the world, whether you're watching me from a screen, whether you're in person, that I'm going to make an impact inside of your life somehow, somewhere. God just gave me the tiny homes, but I believe that there's a bigger story here that he's showing me right now. It just so happens that I'm selling tiny homes and I'm changing people's lives through that.
I like exactly how you get down, dude. The reason why I say that is because when I first started getting really serious about entrepreneurship, back when I was a detective in the city of Oakland, in California, dude, I I was like, You know what, dude? I did this one business, but I don't want to be known for just this one business. This is just going to be the beginning of entrepreneurship for me, where I want to go ahead, show that I could do it, and then once I accomplish it, cool, move on to the next. I feel like for people that do this for the love of the game, because that's where I think you're at, dude, you love the game. The game is the fulfillment of helping others. Some of the greatest entrepreneurs I've seen, dude, they have that. They have that. They just love doing it. When somebody asked me, Hey, what do you like to do in your spare time? What do you mean, bro? It's a vacation every day. I love entrepreneurship. I love what I do. Why would I want to break from it, right? If you were like, Oh, you need balance.
What are you talking about? We help so many people. It's like an addiction to it, a good addiction. But no, that's awesome, dude. That's great. All right, All right, so let's go ahead and talk about the last, last thing that I ask every single guest that comes here on the level of podcast. It's one of the most important questions that we ask here, dude. It's, what would you tell yourself back when you were 20 years old, when you were building that first shed, dude. Just imagine if you could see yourself back when you were 20, seven years ago, and you're right now, you could reach out to him and be like, Yo, This is what you need to focus on. Motivation, mindset, discipline, grit. Don't worry about X, Y, and Z. Don't worry about the people. What would you tell them?
Four words. Just go do it. You've got to be at some point where you got to choose. It's either one day or day one. And that day one is the decision that God gives you a calling. God has something on your heart that says, Hey, you go do that. Four words. Just go do it. Don't quit. If I were to look at that 20-year-old and he said, Hey, it's possible. Everybody's going to tell you that it's not possible. Everybody's going to tell you the doubts, the fears that's going to come in your mind. But that's not true. If you have a mindset, if your mind is set on that mission and you just decide not to quit, you will do it and you will accomplish everything that you've dreamed of. Is it going to get challenging? Absolutely. Is it going to get hard? Absolutely. But that is where God prepares you because of where he's about to take you. When he takes you there, you can steward with what he's about to give you. I'm a 26-year-old, and I've learned so many things throughout the years. If I would have told you that I didn't like going through the hard times, but it's actually the things that taught me entrepreneurship, business owners, leadership, how to steward with what he's giving me now.
Just go do it and don't quit.
You have to go through the experiences in order to learn. Then you take those lessons and you just duplicate it, man. You create other leaders. Absolutely. I love it. Absolutely. Guys, that's the level up. I love that, dude. Level Up. Level Up. Where can they find you? Where can they find your company? Where can they go ahead and do business with you? Where can they go ahead and find you, bro?
We're on YouTube, Saddlebrook Life, and we have a Tiny Home podcast. We talk about our Tiny Homes. We talk about our products. We talk about the mission that we're on, the vision. You can find us on all platforms, TikTok, YouTube, Facebook, Instagram, @saddlebrooklife. That is where all our products are. You can find me at Instagram, TikTok, official Kyler Croff. If you want to know more about me, get close to me, figure out what we're doing and be a part of it.
I love it. And guys, there you have it. Kyler crushing it with the Tiny Homes industry, guys. Look out for him. He's going to be dominating the industry, guys. Guys, make sure to leave a five-star review on Spotify, Apple, and make sure to actually go ahead and subscribe to our YouTube channel as well. We freshly just started that YouTube channel just a couple of months ago, but we are currently number one in business on Apple and also top 25 in all categories, guys, where you're trying to get to Rogan. Rogan, what's up? Let me jump on the pot. With that being said, guys, if you guys like this episode, you find Kyler's story inspiring, share with a friend, family member, someone you care about, somebody who's looking for a tiny home, right? Somebody who's saying, Man, housing is so expensive. Well, there you go. We just gave you a solution. With that being said, guys, my name is Paul Alex. We'll catch you on the next one.
From an 8th grade dropout to building a $30M+ empire in the tiny home industry, Kyler Kropf’s story is nothing short of extraordinary. 🚀
In this episode of The Level Up Podcast w/ Paul Alex, Kyler shares how he went from building a single shed by hand at 20 years old to leading one of the fastest-growing modular and tiny home companies in America. His mission? Redefine affordable housing with speed, innovation, and heart. ❤️🏡
👉 You’ll learn:
How Kyler scaled his company from one shed to 100+ employees
The power of speed and systems in business growth
Why he almost went bankrupt—and the mindset shift that saved everything
How his faith, vision, and leadership style turned his company into a $30M operation
His “just go do it” philosophy that every aspiring entrepreneur needs to hear
Kyler’s journey proves that with grit, faith, and relentless execution, you can turn rock bottom into a launchpad for legacy.
🔥 Watch until the end to hear Kyler’s powerful advice to his 20-year-old self—this message alone could change your life.
💬 Drop a comment if you believe affordable housing innovation is the future.
👍 Don’t forget to LIKE the video, SUBSCRIBE for more inspiring stories, and SHARE this with someone chasing their dreams.
Follow Kyler Kropf:
IG → @kylerkropf_
"Your Network is your NETWORTH!"
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Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:
👉 www.CashSwipe.com
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👉 www.officialPaulAlex.com
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