Transcript of The $30 Smoothie Secret: Marketing Genius Revealed | Hal Elrod DSH #1013

Sun Life Organic. You're familiar? Yeah. Yeah. And there's one now in Vegas. I just found out right down the road. I love that company. Organic to the T.

Yeah. Even though some of their smoothies are 30 bucks.

Yeah, exactly. I like it there. There's the billion dollar smoothie.

Yeah, that was like 40.

Yeah. On Uber Eats, I just thought it was 47. The law of contrast, right? You're like, whoa, a billion dollar smoothie for only 40 bucks? That's a deal.

The marketing. Yeah, he crushed it with that brand. All right, guys. Hal Elrod from The Miracle Morning here today. I just finished your documentary, man. It was great. Thanks for coming on.

Oh, thanks for watching the movie, man. Absolutely. It's been a year that we've been trying to get this scheduled, so we finally did it. Yeah.

Glad we made it happen, dude. In your book, honestly, I've never had more people mention your book that have come in the studio. Really? Because we got 10 books laid out there, but they always have read yours. That's cool. Over 2 million copies sold, so no joke.

Yeah, that's cool, man. No, that's always an... It's just a trip. I feel like for... I don't know if you're this way, but for me, when you find out your work help people. You're like, Even though you hear it over and over, you're like, each time I hear it, I don't know, for me, it's new. I'm like, really? Oh, that's so good.

I'm so glad to hear it. That's the thing with social media because you see all these views on your phone, but you never actually think about who you're helping, right?

Especially with podcasts or with a book, right? But when I speak at events, I'm a keynote speaker, then people are coming up to you and they're like, oh, my gosh, that impacted me. But with a podcast, you're like, people listening to this? Or is it working? You see the numbers, but that human interaction is crucial and it's missing in that regard.

That's why I go to in-person events, and I host events because it's easy to get wrapped up with the digital numbers. Totally. Yeah. You just spoke at Panata's event, right?

Yeah, it was impromptu. He had me on his podcast yesterday, and then right before we started recording, he's like, Hey, I got a mastermind in the other room that I'm going back, You mind just going up on stage and talking for 20 minutes? I'm like, Sure. Wow.

And you had nothing prepared. Nothing prepared.

And it's funny. And I literally walked up there to talk about the Miracle Morning. And as I was walking up, I just was like, No, totally different message that you need to give right now. And I just went a totally different direction.

Interesting. So you felt out the energy. Yeah.

I feel like, call it channeling or whatever, but I feel like when I'm speaking often, what comes out of my mouth is like, Oh, I'm like, I don't know where that even came from. Sometimes you'll say things that I'm like, Oh. Because when I prep for a message, It's typically like, I'll literally say a prayer, God, fill me with the words and the energy and the humor and the levity to meet these people where they are and make the impact that I need to make with them. And I'll say things, I'm like, I've I've never said that before. I don't know where that came from.

I love that. I mean, sometimes when the talk is too scripted, it's like robotic.

Totally. Yeah.

And it doesn't resonate.

I agree. Yeah. Mine's so unscripted. I go all over the place. It usually works out, but sometimes I go a little too far off on the tangent.

What's the core messaging out of all your talks, though?

There's two parts to it. When I was 20 years old, I was in a major car accident. I was hit head-on by a drunk driver at 80 miles per hour, 70 miles per hour, and I was found dead at the scene. Broke 11 bones, was clinically dead for six minutes without a heartbeat, and in a coma for six days, came out of the coma, was told I would never walk again. And I just had this really positive mindset. I had been in sales for a year and a half, and I learned, you accept what you can't change, and you keep moving forward. And I applied that to like, Hey, I am going to walk again. If I never walk again, I'll be at peace in a wheelchair. I'll be happy, I'll be grateful if that's my life, but I'm not going to accept the doctor's prognosis as my fate until it's proven otherwise. And I took my first step three weeks after the crash. When I was in the hospital, my dad came in and he said, Hey, I just talked to the doctors and they're concerned. I said, Oh, what's going on? It was like two weeks after the crash, one week out of the coma.

He said, They said that every time they interact with you, you're always smiling and laughing and joking. They said, That's not normal for a 20-year-old young man that just broke 11 bones and is being told he's never going to walk again. So they think that you're not accepting your reality, like you're delusional. I said, No, dad, it's the opposite. I said, I When I went in my Cutco sales training, it was called the five-minute rule, which is like, you set your Timer for five minutes when something goes wrong, and you yourself five minutes to be upset about it. And then when the Timer goes off, you just say, I can't change it. There's no point in wishing it didn't happen. It happened. So now how can I move forward as positively as possible? So anyway, the first part of my keynote is sharing my story, the car accident, and the lessons that I learned from that. And I've been speaking on that for 20 years. And then now the second half is the Miracle Morning. And then I go deep into what the miracle morning is and why everyone should start their day with a morning ritual and what are the six practices and unpack that whole thing.

See, I love that, man. And the doctor's prognosis. A lot of people take that diagnosis or prognosis as fact, and they start manifesting what they say. Totally.

I remember telling my parents, I told my dad, it might have been that same conversation. I said, Dad, the doctors might be experts in medicine, but they're not experts in me. And that's true for every human being, right? There are countless stories of people defying the odds, defying the logic of doctors and go, It's a miracle, right? There's a great... I had a guy on my podcast, Dr. Bernie Siegel. He's a famed cancer surgeon, and in his book, Love, Medicine, and Miracles, he's operated on like 3,000 plus patients. He said he's seen many patients that were given a diagnosis like, You have a very aggressive cancer. The odds are you're not going to make it. And he said, Then a lot of people had like, Oh, you got a slow-growing tumor. We can handle this no problem. And he said it was the number one thing that was the determining factor in people that died of a cancer, whether it was an aggressive one or one that they shouldn't beat, it was always mindset. He said, The people that beat their cancer, whether it was an easy one or a hard one, their mindset was like, Oh, I'm going...

No, Doc, I don't care what the odds say. I'm going to live and beat cancer. He's like, And then they did. And then there were people that had cancer that they should beat no problem. But they're like, Oh, my God, I knew this was going to happen. My mom died of cancer. It was just a matter of time. And they're like, No, no. He's like, You're okay. You can make this. You can be... No, no, no. This is the end for me. And then they died. Crazy. It's the power of the mind and body and the connection.

Yeah, I I think doctors should be careful giving timetables on diagnosis. Totally. Because then you can actually manifest it, right? So when they say you have a month to live, what are people going to do?

Yeah. No, I agree. I was seven years ago, I was diagnosed with a rare, aggressive form of cancer and given a 20 % chance of surviving. And I told my wife that day because she was terrified, looking at these numbers. I said, Sweet Art, I know you're scared. I said, and I'd be lying if I said, I'm not a little bit scared, but for the most part, I said, I'm telling you, there's a 100% chance that I will be among the 20 to 30% of those that survive and beat the cancer. I said, That's a global statistic based on people that give up hope, that eat terrible diets, that aren't disciplined to do... I'm like, I'll do everything that a human being can possibly do to beat this cancer for you and the kids and me and make it through. Again, so it's like we decide our statistic, right? It's like if there's a statistic that is globally, you're like, okay, well, there's 100 % chance that I'll be on the positive side of that stat.

Right. Damn, you've been through some stuff, my man. You're Death Experience and cancer? Yeah. Wow. Do you see those as... How do you view those now, looking backwards at it?

The greatest opportunity for growth, honestly. And I actually, when I had that conversation with my dad back in the hospital, and he said that doctors are concerned. You're in denial, yada, yada. I said, Dad, I said, Ever since I started selling Cutco, that's how I got my... A year and a half before the car accident, I was selling Cutco, and I became one of their top sales reps, and they put me on stage immediately. Like, Hey, teach people how you're doing what you're doing. That's how I got my started in speaking. But then it was free. I wasn't getting paid by them. They just, You're a top rep. Come speak at our next conference. And I told my dad from the hospital bed, and this is a week before I ever knew I could walk again. And I said, Dad, I said, I've wanted to be a keynote speaker ever since I started selling Cutco and speaking at events. But I never had like, adversity in my life that was major. I got bullied, just normal stuff. But I said, you and mom were good to me. I had a pretty normal life. Maybe that's why this car accident just happened to me.

Maybe I'm supposed to overcome this so that I can help other people overcome their challenges. I can speak on this and moving forward. And last thing I'll say on that, Sean, it's so important, is we often, for almost anybody, you can look back on your adversity and go, Oh, in hindsight, I see there was value in that. I learned from it. I grew, I evolved, or I left that relationship, or I become a better parent because my parents were terrible for me, or whatever it is. In hindsight, we look back, and my encouragement for anybody listening that's going through something difficult right or to keep in mind for the next thing around the corner, don't wait for hindsight to see the benefit in the adversity that you're facing. If you can go, Oh, my God, this is the worst thing that's ever happened to me, my car or my cancer. I have a 20% chance of surviving. This is the worst thing that ever happened to me. So while I'm going through it, I'm going to be the most at peace I've ever been, the happiest I've ever been, the most grateful I've ever been, and I'm going to be learning and growing and evolving and actually grateful for this challenge because I know there's a better version of me on the other side That's powerful.

They say stress can cause disease.

Totally. It's the number one killer, right? I've heard that before. Yeah. Yeah. And so for me, like the cancer, I'm like, there's no place for me to be in a state of stress. That's just going to damage my body further.

Do you think that was stress been induced when you first got the diagnosis?

Possibly. They like a lot of cancer. This particular one, they say, they don't know what causes this. It's very rare, very rare cancer. I think there's 6,000 people alive in the United States with this cancer out of 1.5 million people with cancer, So it's very rare, and it's a blood cancer, so it shuts your organs down. When I went in the hospital, my heart was failing, my kidneys were failing, my lungs were collapsing. But... Sorry, what was your question again?

Do you think it was... Do you think the cause of it That's what you're going to say. I'm going to say it's not going to be the best for the later.

Yeah. They say it could be from all of the blood transfusions I did when I had my car accident, radiation that I endured from my car accident, from all the scans and X-rays and all that. For For me, the thing is, I believe in you got to take responsibility for your life, right? You can't go, Oh, well, they don't know. It wasn't my fault. Well, if it's not my fault, then I have no control or influence or agency in changing it, right? So for me, I went, What's everything I've done in my lifetime. Car accident, that might be it, okay. But what's everything I've put in my body that is not natural, that maybe could cause cancer. And so I looked at everything I've ever done. And I was like, Man, when I was in my 20s and I was vain, I was working out all the time, and I was taking every GNC supplement that had all sorts of red dye and blue dye and yellow. I mean, all sorts of cancer-causing chemicals. I didn't know it at the time, but maybe that's what caused it. I took Adderall for 10 years. Damn. And again, that's one degree off or one molecule away from the street drug methamfetamine.

So could that have been it? Absolutely. Are the drug companies that prescribe that studying if that causes cancer and going to come tell you that it does when they're making billions of dollars off? Of course not, right? So anyway, I looked at everything that I did. And yeah, I was a workaholic for sure. And although I had a pretty good mindset that I didn't have a lot of stress, I'm sure I had a lot of underlying stress and pressure that I wasn't aware of as I was meeting deadlines and this and that. So it could have been any one of those things. And so Now it's like post cancer, so it never happens again. I just make sure that I do everything in my power to optimize what I eat, eliminating any toxins from my body, minimizing my stress, so on and so forth.

I'm getting a prenuvo scan next week. Have you seen those? No. What is that? Full body MRI preventative scan for cancer screenings, all metabolic diseases and everything.

No. What's it called?

Prenuvo. Yeah, it's a newer company, but they use AI to analyze all your results. Oh, wow. And they're finding out 5% of scans so far have had really harmful health conditions.

I'm surprised it's only 5%, I would think it would be.

Yeah, that is true.

Yeah, with the standard American diet and stuff.

It's so bad. 80% processed food? Yeah. It's terrible.

Oh, my gosh. I just watched that book Good Have you seen that? No. You got to look up Casey Means.

Oh, he's been on the...

No, it's a she.

Her brother's been on the show.

Oh, really? Yeah. Okay. There you go. So, yeah, they were on... It was actually Tucker Carlson, and it was talking... That interview, it blew my mind. It was just explaining... Every American needs to watch that interview on YouTube.

I've seen that one. That was a great one. Yeah, totally. And they just testified at Congress. Did you see that? No. Yeah. Both the means and a few other health and-Food Babe, I saw. Food Babe was there. Courtney these swan, a few others. That's awesome. It's cool.

Yeah, hopefully it makes a difference. But it is more people are awake now, I think, than never. When I was a kid, healthy was like low fat, right? It was like there was no awareness of all of the harmful chemicals that we were putting in our body. It was just totally normal. Oh, Iceys, Coke, Pepsi, fast food, that's just normal, right? No, there wasn't this awareness of what it was doing to us. So that's positive.

I used to think being vegetarian was healthy growing up. Yeah. Beyond meat. Now there's seed oils in that.

Totally. Oh, yeah. Any fake faux meat for the most part. I was the same thing. I was vegan for a long time, ate tons of faux meat with all sorts of chemicals in it. In fact, and that's another thing with cancer, I thought I healthy. But I was vegan. And I had, by the way, vegan and then got cancer. So there's in correlation. But I would eat... I was like, Oh, I'm all vegan. And so I'm eating vegan ice cream that has tons of chemicals and crapping it.

Was that the avocado one or something else?

No, it was pretty good. Again, this was 10 years ago that I was eating it, so they didn't have the... There wasn't an avocado ice cream back then, man. I won't lie.

That one's actually good. It's called Cado.

Oh, yeah, I've heard of it. Yeah, they're good.

I like avocados.

But now it's literally looking at throwing over the ingredients. I'm an ingredient Nazi, right? Looking for seed oils, looking for any dyes, looking for artificial sweeteners, all of that.

There's an app that does it now. Yeah, Yuka. Yuka, Yeah.

There's one I just found out that does it for on body products. Really? I forgot what it's called. If you search Yucco, I'm sure it'll probably come up. Yeah, I need to find that one. It's called on something, but like, shampoos, deodorants, all of that.

Yeah, I had to switch from Old Spice, man. Gillette. Oh, man, I grew up with that stuff. That's funny. Ax Body Spray. Yeah, no, me too.

Now it's like my deodorant, and I found the natural ones that work.

Dr..

Bronner's, right? I don't use Dr. Bronner's. I'm trying to think of the one. Native?

Native is decent, but it has some iffy stuff.

Yeah, Exactly. Yeah. It's too good to be true because when you put on native first time, you're like, Oh, my God, this is the smoothest best selling, I mean, best smelling, natural deodorant.

Then you look at the ingredient, you're like, There's some like... They started doing Girl Scout Cookie collabs. Did you see those? No. Now they got thin mint flavors. Oh, shut up. Okay. So I was like, I'm a-When so many of these companies that start out healthy sell out to big corporations, like Ciete, did you see they just sold a PepsiCo? 1.2. Yeah.

That's not good, though. In my hometown, in Austin, I'm in Austin, Texas, and When I moved there, I was used to Jamba Juice. And then when I learned about... Once I became aware of, Oh, wait, Jamba Juice is like a giant pesticides drink, tons of sugar, pesticides, et cetera. And so I stopped drinking smoothies, essentially, because there was no healthy ones. I would just make my own. And then I moved to Austin, Texas, and there was a place called Juiceland. And Juiceland was all organic. And I'm like, oh, my God, this is heaven. I'm so happy. And then I realized, okay, you're going like, nothing says organic anymore. They're like, now we sold the company, and Yeah, they increased profit margin by taking out organic. Sun Life Organics, you familiar? Yeah. Yeah. So I know the owner, Khalil Rafeet. He is in Austin, and there's one now in Vegas. I just found out right down the road. I love that company. So that's organic to the T.

Yeah. Even though some of their smoothies are 30 bucks. Yeah, exactly, dude.

I like it there. There's the billion dollar smoothie. Yeah, that one's like 40. Yeah. On Uber Eats, I just thought it was 47. But I was going to say it's the law of contrast, right? You're like, Oh, a billion dollar smoothie for only 40 bucks? That's a deal.

The marketing. Yeah, he crushed it with that brand. Whenever I'm in LA, that's my first stop.

I've talked to him. He will not... If they don't have... A lot of places do mostly organic, and He's like, No, if they don't have organic strawberries at the grocery store, then no smoothies with strawberries are available or whatever. He's super strict.

Shout out to him, man. That's cool. Not a lot of companies are that health-conscious. No.

You find a company, they're very few, but you find a company that actually cares about the ingredients and the customer. You ever heard of Cafe Gratitude? No. It's my favorite. It used to be a raw vegan, now it's a vegan restaurant. But I know the owners, the founders, and They're in, starting in San Francisco, and then they're in LA and Santa Monica. But they are 100 % organic and same thing. If they don't have it, then it's off the menu.

Because there's also, in my opinion, a spiritual component to food. Totally. When you You feel a cow and it's stressed, it's going in your body. Totally. You're feeling that.

We just picked it up two days ago, a whole cow. So we buy a whole cow at a time and put it in a deep freeze. And we've gone out. We know the rancher. We know how she treats her cows. We've gone out there to see the pastures where the cows graze.

And that's what you have to be doing these days, because if you go to the grocery store, that cow is in a factory.

Totally. In a slaughterhouse. Yeah. And even I found, even I will only do grass-fed, but I've learned, and it's like, you can't be perfect unless you do what we do and go visit. But I always order only grass-fed beef, but I realized that they can do grass-fed beef, but it could be confined, right? So it's got to be free-range grass fed. And grass-finished.

Grass-finished is the key. There's all these labels. You never know. With the eggs, there's like 50 different labels.

Yeah, and that's right. So my wife and I moved out to a 30 acre ranch a few years ago because we just saw the trend, and And I think a friend said it to me. He goes, Man, we might get to a point where the only way you can eat healthy food is if you grow it yourself. And that hit me in the gut. I was like, Dude, you're right. And I talked to my wife. I was like, Hey, what do you think about getting somewhere we can grow our own food, raise our own animals. My wife's become a full-grown rancher farmer. I always say I'm the financier. I help her on the weekends, but she does most of the work. That's cool.

That's 30 acres. Sounds beautiful. Similar to Tucker Max, then.

Tucker is 13 minutes from me. In fact, Tucker is a part of the reason Yeah, I was telling a friend that we were looking for land. He goes, Dude, do you know Tucker Max? I said, Yeah. I said, Back then, we didn't know each other well. This was five years ago. They're like, Oh, he's doing the same. Call him. So he and I started talking. We started sharing properties, and then we ended up moving that 13 minutes away from each other.

That's awesome, dude. That's friendship goals right there. Dude, yeah. Living next to your friend with acres of land. Totally. That's the old days. That's how communities used to be.

Man, I mean, don't even get me started, right? But I always think back to, how are we meant to live? And then we'll rewind 100 years, right? When it was like a village, I think one of the saddest things, not to go off on a tangent, but when it's like, my biggest regret is that I didn't engineer my life to live near my parents and my sister for the rest of my life. My dad lives in California. My sister lives in Northern. He lives in Southern, she lives in Northern. My mom's in Washington. And I'm like, nothing matters more right now that I'm 45 and I've got two kids. I'm like, why are my kids not growing up with my sister's kids? Why do they live states away? And it's like we've been taught that the most important thing is the college that you get into. Move away from your family if you can get into a good college because college is more important than family.

What messed me up was I saw this graph about how often you see your parents after college. Oh, wow. And it was like, barely anything, because once you move away, you only see them once or twice a year for holidays. So you only see your parents 50 to 100 more times.

You think about how it used to be. We lived in villages. It was like the great grandparents and the grandparents and the parents. It's like you lived with your family. And if I could do it all over again, and I've tried to make it happen now, but people are where they are and they don't want to move to where I'm at. But yeah, I know my entire life. And so if you're listening to this and you're young, and you may not get it when you're young because I didn't get it when I was young. But let me plant that seed. Engineer your entire life to keep your family together and to be near your parents. Unless, of course, there's a toxic relationship with your parents, but it's abusive or whatever. But yeah, man, it makes me so sad that I don't see my dad every day and my mom every day and my sister every day.

I cherish my time as I get older with my mother. I used to avoid her in college. I would call her once every two months.

Yeah, totally. I call my mom every other day, mom and dad, every other day, not every day.

It's important. They took care of you.

Yeah, that's it. And then when you become a parent, are you a parent yet?

Not yet, but soon. Oh, yeah? We're getting married next year, and we want kids in the next two years, probably.

Awesome, man. Yeah, now that I've got my daughter's 15. Wow. And all those parents tell you when they're little, they're like, Oh, it goes so fast. You're like, It's actually, they're going slow, man. These kids are tough. I can't wait till they're a little older and change their own diaper or whatever. But now, man, at 15, you're like, Oh, my God, where did it go?

My little girl. That's beautiful that she got to grow up on that ranch, dude. Yeah. She's probably awesome.

Yeah, she's amazing. She's 15, and my son is 12.

Nice. You didn't send them to the public school, right?

No, actually, they've been in private school their whole lives. Actually, Tucker started a school. Did he tell you that? We talked about it. That's actually why we moved out there to go to his school that he started. It was nicknamed the Freedom School. But we just put my daughter in public school for the first time ever in eighth grade, and she wanted to give it a try. We're like, We'll give it a year. We were nervous because of how crazy public school has gotten. She is thriving. Really? Yeah. And she actually struggled in these other little schools because there wasn't enough structure and accountability. They were hippy-ish, I guess. They weren't a private school you'd think where it's really structured. It was a private school acting Academy and some of these others. So she went to public school, and she went from being a C student to a straight A student. And the teachers love her. She's building her communication skills, relationship building skills. She's thriving in theater now. Yeah, man, so she's thriving in it.

Oh, Yeah. So maybe I over generalize. I'm sure if you're in a good neighborhood, the public school system is better.

Totally. Yeah. It depends on where I was at. We did a lot of research into that school and their philosophies and their rules. For example, when they go into... She's in the high school now, so she's right across the street of the high school, you have to turn your phone in before every class starts. So the students have to turn their phone in, and they go in a cubby, and then that's how they take roll, is they go to one phone at a time, and if a phone is missing, they'll go, Hey, Johnny, you're here, Johnny? No, Johnny's gone. Sarah? Oh, you are here? Sarah, your phone's not here. And she runs up, puts her phone away. So, yeah, it's a very thoughtful, I feel like it's a very thoughtful school.

Yeah. My one thing is I didn't like how a lot of was put AI as a villain. Okay. Did you see that? No. They were discouraging kids from using AI.

Yeah, I think that, and that's one other topic as well, but the bottom line is it's here to stay, and so we either avoid it or learn how to work with it. And at this point, you've got to learn to work with it.

I agree. I use it almost every day. Are you using it pretty often?

I was slow to it because I think I think there's a lot of negative implications, in the wrong hands and deep fakes. There's so much that's out of control. So I was late to the party, but I just actually recently started using it. I had Jeff Woods on my show. You should have him on. He wrote the AI-driven leader and how CEOs and leaders specifically can leverage AI and entrepreneurs. And so I was like, All right, Jeff. I'm like, I'm the avatar that I'm not the early adopter with this. And I know people are scared of it and taking go over jobs. And I'm like, so ease our fears. And long story short, he explained it in a way.

I was like, all right, I'm going to start using it. Nice. There we go. What was his line that made you turn over?

That part of it was, he's like, wow, people need to understand, right? It's not going anywhere. It would literally be like, he goes, So this is all he had to say. He goes, rewind 20, 30 years, whatever it was, he said, and imagine when the Internet came out, if you're like, I'm not going to mess with that. I'm not ready. How far behind would you be on everything? It wasn't going anywhere, and it became central to every part of our lives. Ai is the exact same. I was like, Oh, that's all I needed to know.

Ai is the next Internet. I could see that. Yeah. I mean, it's saving me so much time.

Well, I mean, literally, most people, I know they don't Google anymore. They ChatGPT it. They ask the question that they would have typed into Google, now it had ChatGPT, and they get a a validated list of answers based on multiple resources and sites, as opposed to having to scroll page after page to find those answers.

Also, Google has been compromised, too. When you search certain things, you could tell it's censored. Totally. When I look at top 10 restaurant I know all those spots paid to be on it. Yeah.

No, you're right.

So I go on Reddit for that type of stuff. Reddit people don't lie. I like that. Reddit is very honest.

Google is, yeah. It's like everything. Everybody sells out.

I get it from a business owner point of view. They're going to go where the money is. Yeah, totally. But, dude, you should check out Reddit.

I don't spend time on Reddit. Really? You need to.

People are almost too honest on Reddit.

And you just search a topic of what do you think of this restaurant? How do you use it?

Yeah, use it for restaurants, use it for reviews of someone you're looking to go into business with. Yeah, super personal stuff like that because people are just super raw. Because I think people are like that on Reddit because there's no profile picture. It's all anonymous, so people don't know who you are. And I feel like Reddit and Twitter are the most honest platforms right now. Twitter is pretty honest, too.

I'm with you on that.

Yeah. You still running marathons?

No, man. That was a one and done. It was because I started doing the Miracle Morning in 2008, and my first focus with the Miracle Morning was... Well, actually, quick backstory. So 2008, I was an entrepreneur. I had started my own coaching business in 2006, and I had grown it to... I was at about $80,000, I think, a year. It was just moving up. And within six In the last six months of the economic crash, the great recession, I lost over half my clients, therefore, half my income. I couldn't pay my bills. My house was foreclosed on, living on credit cards. I was a mess. And I got really depressed and scared and wasn't exercising. A series of events It just led me to figure out what are the world's most successful people do every day that I'm not doing, that if I did it, it would enhance my mental and emotional well-being, first of all, so that I could be more effective, get back to who I used to be, and turn my financial situation around. And I kept coming across morning routines, and I'm like, I'm not a morning person. What else could I do?

And finally, this one article got me. It just simply said that how you start your day is one of the most important decisions that you can make because it sets the tone for the rest of the day. If you have a focused, productive, growth-oriented, goal-oriented morning, you win the morning, then you put yourself in a peak physical, mental, emotional, and spiritual state, then you can win the day. I got to try getting up a little earlier and do this. Then the question was, what do I do for that morning? I was googling, all right, what's the number one morning routine? What can you do in the morning? I came across six practices. It was meditation, affirmations, visualization, exercise, reading, and journaling. I was like, why can't do all of these? Which is the best one? I'm trying to read articles and this and that. I finally came across, or I had the light bulb. I was like, wait, what if instead of picking one of these practices, what if I did all six of them? What if I woke up an hour earlier and even that was like, Oh, man, I already get up at 6:00, 5:00 AM.

Okay, all right. I got to do this. I got to try it. And did 10 minutes of each of the six most timeless, proven personal development practices that the world's most successful people have sworn by four centuries. That would be the ultimate morning routine, not just one of them, but all six. And so I do this morning practice. The very first day, I'm like, I'm on fire, dude. This isn't hard. I'm excited. I do this every day. Within two months, I doubled my income, and that was at the height of the Great Recession. So by focusing all six of these practices, which are now known as the savers, it's the acronym SAV-E-R-S, Silence, Affirmations, Visualization, Exercise, Reading, and describing, I focused all six practices on increasing my income, and it worked so fast that I told my wife, Sweetie, it feels like a miracle this morning routine just doubled our income in two months. She goes, It's your miracle morning. I go, I like that miracle morning. It wasn't a book I did. I I just started right in my schedule miracle morning. Then I taught it to my coaching clients. It worked for them.

And then I was like, I have to share this with the world. So that's the origin story of that. Well, the second year of doing it, what it got me focused on was like, okay, on a scale of one to 10, I I'm a level 10 success and fulfillment in every area of my life. I think anybody listening, that's true for every human being on the planet, you want to be as happy, healthy, harmonious in your relationships as you possibly can be. So I would set these level 10 goals. I'm like, what's a level 10 goal? So the first one was doubling my income, done. And then I thought, what would challenge me more than anything else? It'd be so difficult that I'd have to stretch and grow and evolve and become the person that I'm not now, that I would need to be to achieve that It was a goal that would then carry me the rest of my life for every goal I set. And I had a friend that had run a 52-mile ultra marathon, and I hated running. I still hate running. And so I was like, I'm going to commit to a 52-mile ultra marathon.

And So then I applied all six of my savers to training for and running that ultra marathon, and I completed it. And then I checked it off the bucket list, and I still hate it. I don't like running. I don't enjoy it. I don't plan on ever doing another marathon again.

I said marathon. I did not know it was an ultra marathon. That's two of them.

Yeah, you just run one, and then you run and keep running. Keep going. That, by the way, is the hardest mental point because we started at 3:00 AM to be able to finish the marathon. It took me 15 hours. Holy crap. Running for 15 Jogging, walking, a little bit of everything, taking Ibuprofen. I mean, it was a struggle. But the hardest thing mentally with an ultra marathon is when you finish Mile 26 and you are like, I feel like I want to die, and I have to do this again. Yeah, that's I'm only halfway there. I have to keep doing... I can barely walk. I got 26 more miles.

Did you just blank out at that point?

Dude, it was the hardest thing I've ever done. I was in a wheelchair the next day. I could not walk the next day.Wow. Yeah. And I did have to pop ibuprofen every... I don't remember how often, every two hours. I would have to take 400 milligrams of ibuprofen.

You were in that much pain?

Well, and the part of it, too, is my car accident. I have a pelvis that was broken in three places. I had a femur that broke in half. So I'm not working with fresh equipment, right? Yeah, it was that painful.

You might need some stem cells, man.

Dude, I just got my first-Oh, you just got them? Yeah,do you flat in Mexico or Costa Rica? No, I did them in Salt Lake City. Oh. Yeah, and if I got a guy, they make sure they're clean and non-tainted. Anyway, so I got a good guy in Salt Lake City.

You still practicing gratitude every morning?

It's part of the Miracle Morning, and it's really the first S, silence. I will meditate in a state of gratitude very often, not every day, but often. And then it's the first part of my scribing practice, the last S in savers, is I will write down three things I'm grateful for. And then the most important part of that, though, is how deep you allow yourself to feel that gratitude. So I always say there's intellectual gratitude, which if you ask anybody, what are you grateful for? They would just check boxes. They look up to the left and be like, my family, my house. It's just like a checklist. That's different from deep, heartfelt, soulful gratitude, where you might be in tears when you're really thinking about how much your spouse or your parent or your child or your whatever or God, whatever means to you. And so every time I write down what I'm grateful for, my hand goes on my heart and I close my eyes And I just feel... It's easier now because I've done this for so long, but I just allow myself to feel that gratitude for 30 seconds and just really feel it and smile and then move on to the next thing.

Wow, I love that. In such a fast-paced world, it sounds like you've been able to slow down.

The Miracle Morning enables... It's the linchpin of my life, of my day. I've done over 4,000 Miracle Mornings in the last 15 years, and I still do it six to seven days a week. And yeah, you think And you got it, the opposite of that, right? If you don't have a morning ritual, then you start your day reactively. The alarm goes off, and you grab for your phone, you immediately... So your brain is in a state of reactivity. You're reacting to the notifications on your phone. If you take it out of airplane mode, you're reacting to the text messages going through, right? You're reacting. And so you literally start your day in a state of reactivity, and that carries on through the rest of the day. But if you wake up before you have to wake up, then that'd be an hour. You can wake up 15 minutes and do a short... There's a six-minute miracle morning. You You can do a 30-minute miracle morning, whatever. But you start your day with that practice, and you're creating your day. You're calming your nervous system. You're getting clear and reminding yourself of what are your highest priorities?

What are you committed to doing today? Not to be busy, but to be productive and move the needle toward your highest aspirations.

Wow. You've inspired me to... Yeah, because I wake up right now and go to my phone, and it feels terrible, to be honest. I'm straight up, like you said, reacting to text, to DMs. And by the time I'm done, it takes me an hour to go through all messages and DMs and emails, and then my day starts.

And the beauty of it is you just wake up 30 minutes earlier than that time and you do a miracle morning, right? You do your savers and then grab your phone. But think about, at that point, you're at peace, you're grateful, you're centered, you're focused, you have total clarity on what you're committed to in your life right now. Because most of us, not only you're reactive when you start the day, but you're just busy. You're reacting to emails. And like you said, all the notifications. Right now, we're inundated with more than a human being was designed to respond to.

Yeah, dude, my screen time is gnarly. What's yours?

I honestly don't know. It's weird because I don't know what the actual number is because I have... There's apps that run in the background all day. Oh, right? Yeah, I have that. And then it counts those. So it's hard to know.

Yeah, if you leave a video playing sometimes. Yeah, I know what you mean.

Podcast or whatever. But it's high. It's probably six hours or seven. I don't know. It's way too high.

Yeah, I'm at eight. Yeah, okay. That's way too high, dude. We need to disconnect and get in nature, touch some grass.

I was just going to ask you, how much time are you in nature?Not.

Enough.yeah. I'm making it a goal this year to do it more. Yeah.

I mean, that's what we're designed to do, man. It's funny. I'm speaking at the biohacking conference, Dave Asprey's conference in next year. And I've been thinking about how I'm going to give my message. And I was like, Hey, how many of you have a red light therapy? Raise your hand and be like, All right, you could just stand in the sunshine in the morning for five minutes and save yourself 2,000 bucks. How many of a PEMF machine? Pulse it and be like, oh, yeah, that's called grounding. You just stand on the ground and let the Earth's energy, right? Guys, I'm going to save you all 10 grand if you just...

They're like the anti-biohacker Yeah, totally.

Well, it's funny. It's funny. Actually, I have some of that equipment. I've realized, why do I have this? I should just be nature has everything. People lived tens of thousands of years without having to buy all the devices.

I think it's the way we're framed here. We just want a quick fix to everything. Totally. Just to buy it and get about it.

It's way easier to turn on the thing and then go outside and take your shoes off.

God forbid, you got to go outside. I know. Yeah, man. How? It's been fun, dude. Where could people find the book, find the movie and everything?

So miraclemorning. Com is the hub. And I will say that the Miracle Morning app has become... That's the future of the Miracle Morning. The book is the foundation, but there's, gosh, 5,000 reviews, 4.9 out of 5 stars for the app. And people are finding that that's the easiest, fastest way to complete a Miracle Morning because you literally hit play, and it guides you through all six of the savers in 5, 10, 15, 20 minutes. You pick the duration, and then you're done. But miraclemorning. Com, you can watch the movie for free. You can download the app for free, and you can buy the book wherever books are sold. Love it.

We'll link it Well, thanks for coming on. Thank you.

Thanks for watching, guys.

Check out the links below. See you next time.

Drinking and driving is a decision that could change your whole world. Things will never be the same if you ever get a DUI. Because legal fees and time in court are just the beginning. Getting into a crash is another way that your world can be turned upside down. Your vehicle may not be the only thing that gets damaged in that crash. You can face a life-altering injury or even death, but you're not the only one that can face those consequences. Your decision to drink and drive can permanently impact not just your world, but someone else's world as well. Whether you injured them or leave their loved ones grieving. The next time you're out drinking, call a ride share, a taxi, a sober friend, or a designated sober driver. The only decision that will change your world for the better is the decision to call for a sober ride. Drive sober or get pulled over. Paid for by Netza.